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The _quot;Eco _amp; Safety Drive_quot; program

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					                                                                                                                                                                                             The General Insurance Association of Japan
                                                                                                                                                                                             The "Eco & Safety Drive" program

   Member Companies                                                                                                                                                                          Ecology leads to safety
   as of March 3, 2006

          Aioi Insurance Co., Ltd.                                 Meiji Yasuda General Insurance Co., Ltd.                            Sonpo 24 Insurance Co., Ltd.
28-1, Ebisu 1-Chome, Shibuya-Ku, Tokyo 150-8488.               11-1, Kanda Tsukasamachi 2-Chome, Chiyoda-Ku, Tokyo 101-0048.       Sunshine 60 Bldg. 44F, 1-1, Higashi-Ikebukuro 3-Chome,
TEL : +81-3-5424-0101.                                         TEL : +81-3-3257-3111.                                              Toshima-Ku, Tokyo 170-6044.
URL : http://www.ioi-sonpo.co.jp/                              URL : http://meiji-general.aaapc.co.jp/                             TEL : +81-3-5957-0111.
                                                                                                                                   URL : http://www.sonpo24.co.jp/

 The Asahi Fire & Marine Insurance Co., Ltd.                       Mitsui Direct General Insurance Co., Ltd.
                                                                                                                                               Sony Assurance Inc.
6-2, Kajicho 2-Chome, Chiyoda-Ku, Tokyo 101-8655.              1-5-3, Koraku Bunkyou-Ku, Tokyo, 112-0004.
TEL : +81-3-3254-2211.                                         TEL : +81-3-5804-7711.                                              Aroma Square 11F, 5-37-1 Kamata Ota-Ku, Tokyo 144-8721.
URL : http://www.asahikasai.co.jp/                             URL : http://www.mitsui-direct.co.jp/                               TEL : +81-3-5744-0300.
                                                                                                                                   URL : http://www.sonysonpo.co.jp/

 The Daido Fire & Marine Insurance Co., Ltd.                       Mitsui Sumitomo Insurance Co., Ltd.
                                                                                                                                     The Sumi-Sei General Insurance Co., Ltd.
Okinawa head office :12-1, Kumoji 1-Chome, Naha,               27-2, Shinkawa 2-Chome, Chuo-Ku, Tokyo 104-8252.
Okinawa head office :Okinawa 900-8586.                         TEL : +81-3-3297-1111.                                              Sumitomo Life Yotsuya Bldg., 8-2 Honshio-Cho,
Okinawa head office :TEL : +81-98-867-1161.                    URL : http://www.ms-ins.com/                                        Shinjuku-Ku, Tokyo 160-0003.
Tokyo branch office :2-7, Kanda Sudacho 1-Chome,                                                                                   TEL : +81-3-5360-6001.
Tokyo branch office :Chiyoda-Ku, Tokyo 101-0041.                                                                                   URL : http://www.sumisei-sonpo.com/
Tokyo branch office :TEL : +81-3-3254-7517.
                                                                    NIPPONKOA Insurance Co., Ltd.
URL : http://www.daidokasai.co.jp/                             7-3, 3-Chome, Kasumigaseki, Chiyoda-Ku, Tokyo 100-0013.                 The Toa Reinsurance Co., Ltd.
                                                               TEL : +81-3-3593-3111.
                                                               URL : http://www.nipponkoa.co.jp/                                   6, Kanda-Surugadai 3-Chome, Chiyoda-Ku, Tokyo 101-8703.
 The Fuji Fire & Marine Insurance Co., Ltd.                                                                                        TEL : +81-3-3253-3171.
                                                                                                                                   URL : http://www.toare.co.jp/
Osaka head office :18-11, Minamisenba 1-Chome,                     Nissay Dowa General Insurance Co., Ltd.
Osaka head office :Chuo-Ku, Osaka 542-8567.
Osaka head office :TEL : +81-6-6271-2741.                      Head office : 15-10, Nishi-Tenma 4-Chome, Kita-Ku,Osaka 530-8555.    Tokio Marine & Nichido Fire Insurance Co., Ltd.
Tokyo head office : 12-18, Ginza 2-Chome, Chuo-Ku,             Head office : TEL : +81-6-6363-1121.
Tokyo head office : Tokyo 104-8122.                            Tokyo head office : St. Luke's Tower, 8-1, Akashi-cho,              2-1, Marunouchi 1-Chome, Chiyoda-Ku, Tokyo 100-8050.
Tokyo head office : TEL : +81-3-3542-3911.                     Tokyo head office : Chuo-Ku, Tokyo 104-8556.                        TEL : +81-3-3212-6211.
URL : http://www.fujikasai.co.jp/                              Tokyo head office : TEL : +81-3-3542-5511.                          URL : http://www.tokiomarine-nichido.co.jp/
                                                               URL : http://www.nissaydowa.co.jp/
   Hitachi Capital Insurance Corp.
                                                                   The Nisshin Fire & Marine Insurance Co., Ltd.
Otemachi Tatemono Kojimachi Bldg., 2-1-4, Kojimachi,
Chiyoda-ku, Tokyo 102-0083.                                    3, Kanda-Surugadai 2-Chome, Chiyoda-Ku, Tokyo 101-8329.
TEL : +81-3-5276-1391.                                         TEL : +81-3-3292-8000.
URL : http://www.hitachi-ins.co.jp/                            URL : http://www.nisshinfire.co.jp/


 The Japan Earthquake Reinsurance Co., Ltd.                        SAISON Automobile & Fire Insurance Co., Ltd.
The Kobuna-cho Fuji Plaza 4F, 8-1, Nihonbashi Kobuna-cho,      Sunshine 60 Bldg., 1-1, Higashi-Ikebukuro 3-Chome,
Chuo-Ku, Tokyo 103-0024.                                       Toshima-Ku, Tokyo 170-6068.
TEL : +81-3-3664-6074.                                         TEL : +81-3-3988-2711.
URL : http://www.nihonjishin.co.jp/                            URL : http://www.ins-saison.co.jp


 Jl Accident & Fire Insurance Co., Ltd.                            SECOM General Insurance Co., Ltd.
Al Bldg., 20-5, Ichibancho, Chiyoda-Ku, Tokyo 102-0082.        6-2, Hirakawa-cho 2-Chome, Chiyoda-Ku, Tokyo 102-8645.
TEL : +81-3-3237-2111.                                         TEL : +81-3-5216-6111.
URL : http://www.jihoken.co.jp                                 URL : http://www.secom-sonpo.co.jp/


 The Kyoei Fire & Marine Insurance Co., Ltd.                          Sompo Japan Insurance Inc.
18-6, Shimbashi 1-Chome, Minato-Ku, Tokyo 105-8604.            26-1, Nishi-Shinjuku 1-Chome, Shinjuku-Ku, Tokyo 160-8338.
TEL : +81-3-3504-0131.                                         TEL : +81-3-3349-3111.
URL : http://www.kyoeikasai.co.jp                              URL : http://www.sompo-japan.co.jp/
                                                                                                                                                       TEL: +81-3-3255-1439
                                                                                           Non-Life Insurance Building 9,                              FAX: +81-3-3255-1234
                                                                                           Kanda Awajicho 2-Chome,                                     E-mail: kokusai@sonpo.or.jp
The General Insurance Association of Japan                                                 Chiyoda-Ku, Tokyo 101-8335, Japan                           URL: http://www.sonpo.or.jp

                                                                                                                                                                 The General Insurance
                           Make sure you remove the key from
                                                                                                                                                                 Association of Japan has
                           the door lock when you leave the car.
                                                                                                                                                                 acquired ISO14001 in
                           An immobilizer is an effective piece
                           of antitheft equipment.
                                                                                                                                                                 order to help protect the
                                                                                                                                                                 Earth and ensure safety     The General Insurance Association of Japan
                                                     Publisher: The General Insurance Association of Japan             Editorial support: the "Eco Drive" Department of Asua Corporation
                                                                                                                                                            Published in March 2006, 3,000
                                                       Ecology leads to safety




                                         Heroes are strong and powerful!
                                         Beneath true heroes' strength and power
                                         There sings a soul and throbs a heart
                                         Compassion for each leaf and flower
                                         And deep respect for Nature's art

                                          Let us take pride each living day
                                          In helping keep this world alive                                                     Take action to promote the "Eco & Safety Drive" program
                                          And we'll be heroes in our way
                                          As friends of Nature when we drive




                                                                                                                                                 With the adoption of the Kyoto Protocol, corporate efforts to
                                                                                                                                                 address environmental issues have become a very important and
                                                                                                                                                 challenging component of corporate social responsibility (CSR).
                                                                                                                                                 One of these initiatives currently in the public spotlight is the
                                                                                                                                                 adoption of the "Eco Drive" program by various companies. It is
                                                                                                                                                 reported that the "Eco Drive" program has not only been energy-
                                                                                                                                                 saving driving behavior but has had also a significant effect on
                                                                                                                                                 decrease in the number of accidents.
                                                                                                                                                 We, the General Insurance Association of Japan, have developed
                                                                                                                                                 the "Eco & Safety Drive" program, which means driving with
                                                                                                                                                 "awareness" and "consciousness" (the "Eco Drive" way) so that this
                                                                                                                                                 contributes not only to fuel saving and CO2-reduction but also to
                                                                                                                                                 safer driving (the "Safety Drive" way). Based on this concept, we
                                                                                                                                                 are committed to protecting the environment and to creating an
                                                                                                                                                 accident-free society.
                                                                                                                                                 We sincerely hope that you will take this opportunity to promote
                                                                                                                                                 the "Eco & Safety Drive" program.




Contents   You are driving a car on the beautiful earth ... 03 Effects of the "Eco & Safety Drive" program... 05 Introduction to a company putting "Eco & Safety Drive" principles into practice... 06
           What are the benefits of the "Eco & Safety Drive" program? ... 08 Five important points central to the "Eco & Safety Drive" program. Invitation to attend "Eco Drive" training ... 10
                                                                                       Ecology leads to safety
You are driving a car on the beautiful earth.


                                                                                          Effects of global warming                                                                                                              Effects of automobiles on the environment
                                                                                                                                                                                                                    Greenhouse gases cause global warming and the largest source of greenhouse gasses is
                                                                                                                                                                                            The Pacific Ocean       the use of fossil fuels. The increase in CO2 emissions is the most serious problem. In
                                                                                                                                                                  Japan
                                                                                                                                                                                                                    particular, the amount of CO2 emitted from automobiles is still on the increase and
                                                                                                                                                                                                                    bringing about a reduction in fuel consumption is the largest challenge facing us.

                                                                                                                                                                                                                    The correlation between improved fuel consumption and the
                                                                                                                                                                 The Ellice Islands
                                                                                                                                                                                           Tuvalu                   reduction in traffic accidents                                                                                                                                                    Assistant Professor,
                                                                                                                                                                                                                                                                                                                                                                                              the Shibaura Institute of Technology
                                                                                                                                                                                                                    When you stop doing "jackrabbit starts" and accelerating suddenly while driving, you                                                                                             Nobuyo Kasuga
                                                                                                                                                     The Philippines
                                                                                                                                                                                                                    consume less fuel. Making a conscious effort to adopt this sort of driving attitude is called
                                                                                                                                                                                                      The Equator
                                                                                                                                                                                                                    the "Eco Drive" way. According to the data obtained before and after it was adopted,                                                                                      Profile
                                                                                                                                                                                                                    "Eco Drive" not only contributes to an improvement in fuel efficiency and environmental                                                                                   Nobuyo Kasuga earned her M.A. from
                                                                                                                                                      Indonesia
                                                                                                                                                                                                                    quality but also to a reduction in traffic accidents. Reducing traffic accidents is a societal                                                                            Ochanomizu University and her M.D.
                                                                                                                                                                                                                                                                                                                                                                                              from the School of Medicine, Jikei
                                                                                                                                                                                                                    challenge which companies that use automobiles must address and commit themselves to
                                                                                                                                                                                                                                                                                                                                                                                              University. She specializes in stress
                                                                                                                                                              Australia                                             when implementing proactive preventive measures.                                                                                                                          management in the field of
                                                At full tide, waves break over the beach and the area is flooded. Photo: The Yomiuri Shimbun                                                                                                                                Fuel efficiency                                         Number of accidents                                       psychosomatic medicine. Since she
                                                                                                                                                                                                                    Company          Number Number of       Size of         Previous                              Improvement       Previous                             Reduction            became assistant professor at the
                                                                                                                                                                                                                      name           of bases automobiles automobiles         year             "Eco Drive"          rate (%)          year        "Eco Drive"             rate (%)
                                                With the rapid increase in petroleum consumption over the past 100 years, the average temperature of the                                                                                                                                                                                                                                      Shibaura Institute of Technology, she
                                                Earth's surface has increased by 0.3 - 0.6oC. It is expected that, if this increase in global warming continues,                                                         A               5        190        Small                                5.28                                 56               28                  50.00             has been researching the role of
                                                the average temperature will rise by 2 - 4oC over the next 100 years and that the sea level will consequently                                                            B               1          20       Small            6.65                7.90              18.80                3                0              100.00               human behavioral factors, such as
                                                                                                                                                                                                                                         1        100        Small            4.68                4.98                6.41                                                  50.00             driver psychology, in the field of traffic
                                                rise by 50 cm, causing serious problems for the inhabitants of lowland areas.The people of Tuvalu, a reef-                                                               C                                                                                                             10                 5
                                                                                                                                                                                                                                                                                                                                                                                              safety. She is also visiting researcher
                                                fringed island nation in the South Pacific, suffered serious problems from February to April when a high                                                                 D               1          40      Large/medium      3.33                3.47                4.20             10                 0              100.00               at the Advanced Research Institute for
                                                spring tide produced waves which flooded over coastal areas and caused seawater to gush from the ground.                                                                 E               1          50       Large            2.79                3.29              17.92                5                0              100.00               Science and Engineering, Waseda
                                                Any increase in global warming poses a crucial threat to low-lying countries because of the consequent risk                                                              F               1        100        Large            3.05                3.26                6.89             40               28                  30.00             University, visiting researcher at the
                                                that they may be submerged.                                                                                                                                                                                                                                                                                                                   National Traffic Safety and Environment
                                                                                                                                                                                                                         G               1        100        Trailer          1.81                1.98                9.39               1                1                    0.00
                                                                                                                                                                                                                                                                                                                                                                                              Laboratory, and chairperson of a
                                                In addition, global warming has already caused many abnormal weather conditions and changes in the global
                                                ecosystem, requiring urgent, worldwide countermeasures.                                                                                                                  H               2         20 Large/trailer           2.95                3.01                2.03               5                0              100.00               Research Committee on Traffic Safety
                                                                                                                                                                                                                         I               1        100 Large/trailer           3.22                3.38                4.97             20               10                  50.00             and Related Mental Factors.

                                                                                                                                                                                                                         J               3          70 Large/trailer          2.95                3.07                4.07             28               19                  32.14             The key to bringing about a signifi-
                                                                                                                                                                                                                    Total number Total number
                                                                                                                                                                                                                                                 Total                      Average fuel
                                                                                                                                                                                                                                                                                               Average fuel
                                                                                                                                                                                                                                                                                                                   Year-on-year      Year-on-year
                                                                                                                                                                                                                                                                                                                                                     Average number   Year-on-year accident
                                                                                                                                                                                                                                                                                                                                                                                              cant decrease in the number of traffic
                                                                                                                                                                                                                                               number
                                                                                                  The Kyoto Protocol                                                                                                of companies   of offices of vehicles
                                                                                                                                                                                                                                                                           efficiency in the
                                                                                                                                                                                                                                                                            previous year
                                                                                                                                                                                                                                                                                                efficiency
                                                                                                                                                                                                                                                                                                                   improvement
                                                                                                                                                                                                                                                                                                                     rate (%)
                                                                                                                                                                                                                                                                                                                                   average number of
                                                                                                                                                                                                                                                                                                                                       accidents
                                                                                                                                                                                                                                                                                                                                                       of accidents     reduction rate (%)    accidents lies in driver education re-
                                                                                                                                                                                                                         10            17        790                           3.49               3.82                9.46          17.80              9.10                48.88              form. What are the factors necessary
                                                                                                                                                                                                                                                                                                                                                                                              to implement this reform?
                                                On February 16, 2005, the Kyoto Protocol was entered into as the first step towards the adoption of global                                                                                   Small automobile...2 t/4 t                         Large/medium-sized automobile...10 t or over/less than 10 t
                                                                                                                                                                                                                                             Large automobile...10 t or over                    Large automobile/trailers...10 t or over/trailers                                             The first factor is the "awareness"-
                                                warming prevention measures. The Kyoto Protocol requires the developed countries to reduce emissions of 6
                                                                                                                                                                                                                                                                                                                                                                                              oriented motivation which is an es-
                                                kinds of greenhouse gases by 5.2%, overall. Japan is required to achieve a 6% reduction. If these reduction
                                                                                                                                                                                                                                                                                                                                                                                              sential part of the "Safety Drive" pro-
                                                targets are not achieved, penalties are expected to be imposed within the new framework which will come into                                                        Survey of carriers (10 carriers, 790 vehicles in total)
                                                                                                                                                                                                                                                                                                                                                                                              gram. In order to motivate drivers to
                                                effect after 2013.
                                                                                                                                                                                                                                                                                                                                                                                              adopt "Safety Drive" principles they
                                                                                                                                                                                                                                        Improvement in fuel                                                                 Decrease in the number
                                                                                                                                                                                                                                                                                                                                                                                              are first made more aware of the risks
                                                                                  Greenhouse gases                                    Mechanism of global warming                                                                            efficiency                                                                          of accidents
                                                                                                                                                                                                                                                                                                                                                                                              they face while driving and their own
                                                                     Infrared radiation emitted from the Earth's surface
                                                                                                                                               Radiant heat                                                                                                                                                                                                                                   personal driving habits and character-
                                                                     radiates into space and cools the planet. The                                                              Less radiant heat                                   Improved by                   After                                                        Before            Decreased
                                                                     types of gas that are impenetrable to infrared                                                                                                                                            "Eco Drive"                                                   "Eco Drive"                                                      istics. Through this increased aware-
                                                                     radiation (such as CO2, methane and CFCs) are                                                                                                                     9.46%                                                                                                     by 48.88%                                    ness, drivers are then able to internal-
                                                                                                                                        Greenhouse gas                         Greenhouse gas                                                                                                             20
                                                                     called greenhouse gases.                                                                                                                        4.0
                                                                                                                                                                                                                                        Before                                                                                                           After                                ize the risks they face. The second
                                                                                                                                    Sun's rays                             Sun's rays            More
                                                                                  Greenhouse effect                                                                                        Infrared radiation        3.8              "Eco Drive"                                                                                                     "Eco Drive"                             factor is recognizing that the con-
                                                                                                                                                    Infrared radiation                                                                                                                                    15
                                                                                                                                                    (reflected heat)
                                                                                                                                                                                            (reflected heat)
                                                                                                                                                                                                                     3.6
                                                                                                                                                                                                                                                               3.82                                                               17.8                                                        cepts of "Eco Drive" and "Safety
                                                                     A very small amount of vapor or CO2 in the air                                                                                                                                                                                                           accidents
                                                                     absorbs infrared radiation emitted from the Earth's                                                                                                                                       km/l                                       10                                                                                  Drive" are inter-related, which then
                                                                                                                                                                                                                     3.4                     3.49
                                                                     surface and this warms the atmosphere. This is                     Earth's surface                          Earth's surface
                                                                                                                                                                                                                                                                                                                                                      9.1                                     provides extra motivation for people
                                                                     called the greenhouse effect because the vapor                                                                                                                          km/l                                                             5                                    accidents
                                                                                                                                                                                                                     3.2                                                                                                                                                                      to drive safely since smooth and safe
                                                                     and CO2 act like the glass used in greenhouses.
                                                                                                                                         The natural                            The enhanced                         3.0                                                                                      0
                                                                                                                                                                                                                                                                                                                                                                                              driving without any sudden starting
                                                                                                                                      greenhouse effect                        greenhouse effect                    km/l                                                                            Accidents                                                                                 or stopping not only improves fuel
                                                                                                                                                                                                                                                                                                                             *Source: The "Eco Drive" Department of
                                                                                                                                                                                                                                                                                                                             Asua Corporation                                                 consumption but also contributes to
                                                                                                                                                                                                                                                                                                                                                                                              the improvement of environmental
                                                                                                                                                                                                                                                                                                                                                                                              quality. These combined of benefits
                                                                                                                                                                                                                                                                                                                                                                                              are expected to play a vital role in
                                                                                                                                                                                                                                                                                                                                                                                              motivating more people to drive the
                                                                                                                                                                                                                                                                                                                                                                                              "Safety Drive" way.
                                                                                                                                                                                                                       Ecology leads to safety



                         Effects of the "Eco & Safety Drive" program

                                                                                                                                                                                                         Introduction to a company putting
                                                                                  Societal                                                                                                        "Eco & Safety Drive" principles into practice
                                Environmental                                    evaluation
                                 improvement

                                                Arrangement to Arrangement to
                                                 obtain green    obtain ISO                                                                  The winner of the           Efforts to promote the "Eco & Safety Drive" program
                                     Decrease    management     accreditation                                                            Best Performance Award in the
                                     in burden   accreditation                Improvement                                                                        "Why can't you cut the number of car accidents by the drivers in your department?" This was an
                                      imposed                                     of the                                                  "Eco Drive" Contest, 2004
                                                                                                                                                                 eye-opening question for me.
                                       on the                                   corporate                                                                        The car accident rate in my department once accounted for 40% of our company's total. This
                                    environment                                   image                                                                          question from the President was the reason why we started the "Eco & Safety Drive" program.
                                                                                                                                                                 The first action I took was sending the managers responsible for the external training involved in
                                                                                                                                                                 the "Eco & Safety Drive" program to learn how to exercise leadership because it is these
                          Improvement in                                            Reduction in the                                    Nishi-Tama Transport Co.                                      managers who work most closely with the drivers. Then, we
                           awareness of                                             number of traffic                                                                                                                                                                           Manager of the
                                                                                                                                                                                                      prepared an illustrated manual with many photographs and            Shimachu branch office.
                          customer service                                             accidents                                                                                                      produced a film about the "Eco & Safety Drive" program,
                                                                                                                                                                                                      using a home video camera. The key to successfully                      Atushi Kaku
                                                                                                                                                                                                      implementing the "Eco & Safety Drive" program was the
                          Improvement in                                            Reduction in                                                                                                      utilization of the traditional KYT (Kiken Yochi Training) Risk
                            managerial                                              vehicle repair                                                                                                    Prediction Training system. With the successful
                            awareness                                                   costs                                                                                                         implementation of the "Eco & Safety Drive" program as our
          Vitalization                                                                                          Reduction                                                                             goal, we then sought to reduce the burden on drivers as well
             effects                                                                                              in the                                                                              as to vitalize the system. When preparing fuel
           within the                                                       Reduction in                                                                         Morning gathering                    consumption data, we tried to be unbiased and
                                 Improvement in                                                                 number of
            company                                                         post-accident                                                                                                             objective and to fill out all forms in full. The
                                   awareness                                                                     accidents
                                                                             settlement                                                                          monthly data report reveals the table of fuel consumption for all vehicles. It
                                   of progress                                                                                                                   encourages employees to strive to do better and to ensure the program's ongoing
                                               Improvement                      costs
                                                                Reduction in                                                                                     sustainability. We have also created a reward system in which employees without
                                                  in cost
                                                              fuel consumption                                                                                   any accidents or with an excellent achievement record in fuel consumption
                                                awareness                                                                                                        improvement receive an award acknowledging their motivation and initiative. As a
                                                                                                                                                                 result of these efforts, the number of car accidents was halved while fuel
                                                                                                                                                                 consumption improved by about 10%. Although it is often said that there is no
                                                                                                                                                                 miracle cure to prevent car accidents, I believe that the "Eco & Safety Drive"
                                                                                                                                                                 program has, like a Chinese herbal medicine, proven to have slow but effective
                                                                                                                                                                                                                                                        The awards ceremony for the "Eco Drive" Contest
                                                                      Cost                                                                                       healing power.
                                                                    reduction
                                                                                                                                                                                                                                                                                                  Number of
                                                                                                                                                                                                                                                                                        FY2003   car accidents
                                                                                                                                                                                                                                                                                                 down by
                                                                                                                                                                                                                                                                                                  61.1%
                                                                                                                                                                                                                                                                                                   FY2004
4 points to lead Eco & Safety Drive to a success
                                                                                                                                                                                                                                                                                         18
             Create a system to implement                                        Create a suitable environment for
                                                                                 the smooth implementation of the                                                                                                                                                                                     7
             "Eco & Safety Drive".                                               "Eco & Safety Drive" program.
                                                                                                                                                                         KYT activities involving the in-house film we produced. Measurement of gas emissions conducted by a manager.

  It is important that the management regards this               As the first step, prepare detailed "fuel consumption
  concept as a key company activity, showing                     data" and distribute to all employees, including
  leadership to its employees.                                   drivers. Next, hold discussions on the "Eco & Safety                        The 1st "Eco Drive" Contest was held during Air Pollution Control Promotion Month in June 2004.
                                                                 Drive" program to obtain feedback from employees
                                                                 and drivers and reflect it in the activities.

             Clarify the effects on the reduction in                             Adopt an easy step-by-step approach                         [Overview of the contest]
             the number of traffic accidents and                                 to implement the "Eco & Safety Drive"                       In 2004, the 1st "Eco Drive" Contest was held under the auspices of the Ministry of the
             on environmental protection.                                        program.                                                    Environment and the Environmental Restoration and Conservation Agency. It was
                                                                                                                                             established as a new project during Air Pollution Control Promotion Month, involving
                                                                                                                                             Tokyo prefecture and the cities of Sapporo, Kawasaki, Nagoya and Kita-kyushu.
  Traffic accidents and global warming caused by                 You cannot do everything at once when you first start to put "Eco           The aim of the contest was to promote air pollution control by raising the awareness of
  greenhouse gas emissions from automobiles pose                 Drive" principles into practice because this just makes it too
                                                                                                                                             drivers and to help spread "Eco Drive" activities throughout Japan.
  serious problems for our society and to human life.            difficult. First study the "5 important points" in the "Eco & Safety
                                                                                                                                             From among the 285 business establishments (19,034 vehicles in total) participating, one
  Create opportunities to discuss such issues and make           Drive" program listed on pages 9 and 10, and then choose one
                                                                 that you can start with. We should always keep in mind the                  company was selected as the winner of the best performance award, four companies won
  sure that the "Eco & Safety Drive" program makes a             proverb "little-by-little and bit-by-bit" when considering how best         the outstanding performance award and 10 companies won the honorable performance
  significant contribution to the countermeasures adopted.       to put the principles of "Eco & Safety Drive" into practice.                award.
                                                                                                                                                                                                                                                      Ecology leads to safety




                                                                Introduction to a company putting                                                                                              What are the benefits of the "Eco & Safety Drive" program?
                                                           "Eco & Safety Drive" principles into practice



                                                                                                                                                                                   At first I thought "no way, it is                     One day when I had stopped at a street               Since we started to hold monthly
                                                                                                                                                                                                                                         intersection, I saw a baby in the small car
                                         Fuel consumption was reduced by 33% through the promotion of the "Eco Drive" program.                                                     impossible to do such a thing as                      right next to mine. Realizing that the               "Eco Drive" meetings, I have had
                                                                                                                                                                                   Eco Drive" and thought it was just                    window of this car was slightly open, I              more conversations with people
     The winner of the                   A significant drop in the number of traffic accidents also resulted.                                                                      being carried out for company cost                    automatically turned off the engine in               to whom I had rarely talked before
                                                                                                                                                                                   reduction purposes. But I now                         consideration for the baby. When the
 Transport Minister's Award                                                                                                                                                        realize that it has more benefit to                   traffic light turned green, the mother               (especially the managers).
                                                                                                                Improvement in fuel efficiency and accident reduction
     in the "Eco Drive"                                                                                                                                                                                                                  bowed slightly to me to say "thank you" as
                                                                                                                                                                                   me than to the company because                        she started her car. Remembering that I
       Contest, 2002.                                                                                           Fuel efficiency (km/l)                 Accident numbers            it helps reduce accidents and                         turned the engine off without thinking, I
 Organizer: the Ministry of Transport.                                                                                           10                                   6.1          serves as a cushion in mind when                      was surprised at how much my
                                                                                                            6                                  5.8                          10     driving.                                              awareness of driving had changed.
                                                                                                                    9
                                                                                                                                                      33% improvement in
                                                                                                                                                         fuel efficiency                    (A male trailer driver in his 50s)              (A male, large truck driver in his 20s)           (A male, small truck driver in his 30s)


                                                                                                                                 4.9            7
Chukyo Logistics Co. Ltd.                                                                                   5                                                               5
                                                                                                                                                                                   I am happy that the accident rate                     The "Eco Drive" philosophy is a                      Before I started "Eco Drive" I often
(now called Central Japan                                                                                          4.6
                                                                                                                                                                                   has decreased since my company                        type of environmentally friendly                     felt frustrated while driving and this
   Logistics Co. Ltd.)
                                                                                                                                                                  1                implemented the "Eco Drive"                           driving. Although every company                      contributed to my bad attitude
                                                                                                                                         A significant decrease
                                                                                                                                          in accident numbers                      program.                                              talks about it these days, only a                    towards customers. But since I
                                                                                                            4                                                               0                                                            few companies actually do it. I am                   started "Eco Drive" I am less
                                                                                                                 1998          1999          2000             2001
                                                                                                                                                                                                                                         proud that I work for an "Eco Drive"                 frustrated and this has enabled
                                                                                                                                                                                   (A female, small truck driver in her 30s)             company.                                             me to deliver products to customers
                                         Efforts to promote the "Eco & Safety Drive" program
                                                                                                                                                                                                                                                                                              in a good mood with a smile on
                                         All employees at Coca-Cola Central Group are committed to promoting the "Eco &                                                                                                                                                                       my face.
                                         Safety Drive" program so that we can pursue environmental conservation and the
                                                                                                                                                                                                                                                  (A male salesperson in his 40s)                (A male, small truck driver in his 30s)
                                         sustainable development of socio-economic activities while still supporting the
                                         economy in our role as a commercial carrier. Our major goal is the promotion of the
                                         environmental basic action plan which is a voluntary industry initiative supporting our
                                         goal "to become a more eco-friendly company".                                                                                                                                                                                                        I used to be worried that I would
                                         Our actions are specific and effective. For example, each sales person voluntarily
                                         proclaims the "Eco Drive" program's goals before roll call. In addition, employees fill
                                                                                                                                                                                                                                       Testimonials from                                      not be able to keep delivery
                                                                                                                                                                                                                                                                                              schedules for customers if I drove
                                                                                                                                                Corporate Officer of
                                         out the daily "Eco & Safety Drive educational report" describing the progress they               the Corporate Sales Department,
                                                                                                                                            Coca-Cola Central Japan Co.
                                                                                                                                                                                                                                      drivers participating                                   the "Eco Drive" way. But I was
                                         have made.                                                                                                                                I simply feel happy that I can                                                                             surprised to find that there wasn't
                                         In weekly and monthly "Eco Drive Promotion Meetings", we hold an overall                           Masahiro Arima                         make a contribution to countering                          in the                                          much difference in delivery time
                                         evaluation of environmental topics such as automobile safety inspections, inspection                                                      environmental problems by                                                                                  even after adopting "Eco Drive".
                                         for idling stop, ensuring that driving is carried out at an economic speed and
                                                                                                                                         He served as the manager in charge of
                                                                                                                                             "Eco Drive" Promotion when            participating in the "Eco Drive"                   "Eco & Safety Drive"
                                         maintaining a constant speed. As a result, we have achieved maximum impact on                                                             program.
                                         the educational aspects of eco-friendly driving as well as on traffic accident
                                                                                                                                              Chukyo Logistics received
                                                                                                                                           the Transport Minister's Award.
                                                                                                                                                                                                                                            program
                                                                                                                                                                                      (A male, small truck driver in his 30s)                                                                               (A male truck driver in his 50s)
                                         prevention. We are also among the first organizations to introduce natural gas-
                                         powered cars and we are now striving to promote the "Eco Drive" program even
                                         further.
                                                                                                                                                                                   As I got used to starting and                         I feel more relaxed, even when I                             "Eco Drive" made me realize
                                                                                                                                                                                   stopping more smoothly, I found I                     am not on duty.                                              that speeding without any
                                                                                                                                                                                   got broader view. Now I can see                                                                                    particular reason is no longer
     The Tokyo Route Truck Conference Association (TRTCA)                                                                                                                          what is going on around me much                                                                                    acceptable.
                                                                                                                                                                                   better than before.

                                               TRTCA is committed to providing training sessions for "Eco Drive" leaders.
                                                 All member companies of the Tokyo Route Truck Conference Association and the Kanto/Koshinetsu Area
                                                 Association of the Japan Long Haul Trucking Association are committed to implementing the "Eco & Safety                              (A male, large truck driver in his 40s)           (A male, small truck driver in his 20s)                         (A male, large truck driver in his 60s)
                                                 Drive" program as a part of their corporate social responsibility (CSR) activities designed to improve traffic
                                                 safety and reduce the environmental burden.
                                                 In 2004, we started "training sessions for Eco Drive leaders" for each branch playing a key role in promoting
                                                 the "Eco Drive" program.                                                                                                          It was difficult for me to get used                   I used to stop for gas twice during                  To be honest, at first I had no
                                                 Since 2005, we have been providing participating member companies with a promotional program.                                     to but now it's all right. Now I feel                 a long trip. But now, even though                    interest in "Eco Drive". But one
                                                 According to the reports received from member companies since they joined the "Eco Drive" program, as                             scared when driving at high speed.                    I make only 1 gas stop, there is                     day I found out that my driving
                                                 well as from meetings held to establish rules for maintenance and checkout procedures and to exchange                             There are almost no situations I                      still gas left in the tank when I get                attitude had changed and that my
                 Managing Director of
                                                 opinions, many companies have noted significant reductions in both fuel consumption and the number of                             feel frightened or startled.                          back. It's pretty amazing.                           fuel consumption had improved
    the Tokyo Route Truck Conference Association
               and Executive Director of
                                                 traffic accidents. We encourage all members to obtain accreditation for green management (from the Land,                                                                                                                                     quite a bit.
       the Kanto/Koshinetsu Area Association of  Infrastructure and Transport Ministry) and accreditation as a company with excellent safety practices (from
      the Japan Long Haul Trucking Association   the Japan Trucking Association) in the training of "Eco Drive" leaders.
                                                 As a route truck operator, we will further promote the "Eco & Safety Drive" program as a model for the
      Masahiro Matsunaga                         transportation industry.
                                                                                                                                                                                      (A male, large truck driver in his 50s)                 (A male delivery person in his 30s)                        (A small truck driver in his 30s)

                                                                                                                                                                                 These testimonials are from drivers who adopted "Eco Drive" principles and became "aware" that "Eco Drive" behavior also leads to "Safety Drive" behavior.
                                                                                                                          Ecology leads to safety                                                                                                                                      Invitation to attend
                                                                                                                                                                                                                                                                                      "Eco Drive" Training
                                                                                                                                                                                                                                                                                      Saitama Prefectural Truck Education Center
 Five important                                                                                                        Qualitative                                             Safe Driving                                                                                                        Address
     points                                                                                                            aspects of




                                                                                                                                                                         Release the accelerator




                                                                                                                                                                                                                                            maintenance are completed
                                                                                                                                                                                                                                                                                         2091-1 Kawabata, Kuroda-aza,




                                                                                                                                               Do not jackrabbit start




                                                                                                                                                                         earlier and use engine




                                                                                                                                                                                                                 unreasonably or cut into

                                                                                                                                                                                                                                            Ensure that checkout and
                                                                                                                                                                                                                                                                                            Hanazono-machi O-aza,
                                                                                                                     "Eco Drive" and




                                                                                                                                               and then accelerate
   central to the




                                                                                                                                                                                                                 someone else's lane.
                                                                                                                                                                                                                                                                                             Osato-gun, 369-1244




                                                                                                                                                                                                   safe speed.
"Eco & Safety Drive"                                                                                                   safe driving




                                                                                                                                                                                                                 Do not pass cars
                                                                                                                                                                                                   Drive at a
                                                                                                                                                                                                                                                                                              GTraining drivers in how to




                                                                                                                                                                                                                                            before driving.
      program                                                                                                                                                                                                                                                                          Training reduce accidents




                                                                                                                                               suddenly.



                                                                                                                                                                         breaking.
                                                                                                                                                                                                                                                                                       courses GTraining safe driving
                                                                                                                                                                                                                                                                                                 instructors


                                                                                                                                                                                                                                                                                             Chubu Integrated
         The           Do not jackrabbit start and then accelerate suddenly.
                                                                                                                                                                                                                                                                                        Training Center of Truckers
  "Eco & Safety         Effect on the      reduces CO2 emissions, lowering engine revolutions and                                                                                                                                                                                                    Address
                        environment:       reducing fuel consumption.
 Drive" program                                                                                                                                                                                                                                                                            21-127 Ukigai-aza, Nishinodo
                                                                                                                                                                                                                                                                                          Ukigai-aza, Miyoshi-cho O-aza,
    is a way in        Effect on safety:
                                           allows more time for drivers to check the surrounding                                                                                                                                                                                          Nishikamo-gun, Aichi, 470-0207
                                           situation and thus enables them to respond quicker.
  which you can                                                                                                                                                                                                                                                                        Training GEnergy-efficient driving
      become                                                                                                                                                                                                                                                                                     training (driving technique)
                                                                                                                                                                                                                                                                                       courses GSafe driving training
 environmentally       Release the accelerator earlier and use engine breaking.                                                                                                                                                                                                        The winner of the prize for environmental
      friendly                                                                                                                                                                                                                                                                         promotion in logistics in the 6th Logistics
                                                                                                                                                                                                                                                                                        Environment Awards, presented by the
     and also           Effect on the      reduces CO2 emissions because it requires less fuel consumption                                                                                                                                                                              Japan Federation of Freight Industries.
                        environment:       when the accelerator is released earlier when slowing down.
      reduce                                                                                                                                                                                                                                                                               The "Eco Drive" Department
traffic accidents      Effect on safety:
                                           reducing speed allows more time for drivers to check the
                                           surrounding situation and thus enables them to respond quickly.
                                                                                                                                                                                                                                                                                               of Asua Corporation

          by                                                                                                                                                                                                                                                                                       Address
                                                                                                                                                                                                                                                                                           4-28-18 Asua Corporation
  the five points                                                                                                                                                                                                                                                                       Headquarters 4 F, Josai, Nichi-ku,
                                                                                                                                                                                                                                                                                         Nagoya-shi, 451-0031Inquiries




                                                                                                                                                                                                                                                                        "Eco Drive"
       below.          Keep driving at a constant speed, according to the traffic conditions.                                                                                                                                                                                                 GOn-site "Eco Drive" promotion
                                                                                                                                                                                                                                                                                       Training seminar
                        Effect on the      reduces CO2 emissions because smooth acceleration and                                                                                                                                                                                               GTraining to support "Eco
                                                                                                                                                                                                                                                                                       courses  Drive" activities through the
                        environment:       constant speeds reduce fuel consumption.                                                                                                                                                                                                              "Eco Drive 2000" system

                                           reduces the number of traffic accidents because it helps                                                                                                                                                                                     "Eco Drive 2000" system received
                       Effect on safety:                                                                                                                                                                                                                                                     the Chairman's prize in
                                           prevent unreasonable overtaking and keeps the speed down.                                                                                                                                                                                      the 1st Eco Products Awards.


                                                                                                                                                                                                                                                                                            Crefeel Koto Traffic Safety
                                                                                                                                                                                                                                                                                                 Training Center
                       Keep a sufficient distance between cars.                                                                                                                                                                                                                                     Address
                                           reduces CO2 emissions because it enables drivers to drive at a constant                                                                                                                                                                    22-3 Hirayanagi-cho, Higashioumi-shi,
                        Effect on the                                                                                                                                                                                                                                                            Shiga, 527-0102
                        environment:       speed and lowers fuel consumption accordingly.
                                                                                                                                                                                                                                                                                              G"Eco Drive" (energy-efficient
                                         reduces the risk of collision by                                                                                                                                                                                                              Training driving) training
                       Effect on safety:
                                         maintaining a safe distance between cars.                                                                                                                                                                                                     courses GGeneral drivers/safe driving
                                                                                                                                                                                                                                                                                                 training



                                                                                                                                                                                                                                                                                         Traffic Education Center,
                       Ensure that checkout and maintenance are completed before driving.                                                                                                                                                                                                Driving Academy ONGA
                                                                                                                                                                                                                                                                                                    Address
                        Effect on the      reduces CO2 emissions because, for example, inappropri-                                                                                                                                                                                        81-1 Shinkawa, Imakoga-aza,
                        environment:       ate air pressure in tires increases fuel consumption.                                                                                                                                                                                           Onga-cho o-aza, Onga-gun,
                                                                                                                                                                                                                                                                                               Fukuoka, 811-4303

                       Effect on safety:   prevents traffic accidents caused by poor maintenance.                                                                                                                                                                                             GSafe driving course for drivers
                                                                                                                                                                                                                                                                                       Training
                                                                                                                                                                                                                                                                                                GTraining for energy-efficient
                                                                                                                                                                                                                                                                                       courses   driving

				
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