Resume Styles Latest Trend for Marketing and Sales - Download as PDF by zhg20813

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									   YORKTOWNE
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    CABINETRY QUARTERLY
                  AUGUST 2006




IN THIS ISSUE

NEW PRODUCT INSIGHTS            DEALER SPOTLIGHT

THE MODERN DAY HOOSIER     NEW SELECTION CENTER
    LETTER                                                                                                        new look, our marketing
    F ROM                                                                                                         department also has some new

   MARKETING                                                                                                      faces. In June, we welcomed
                                                                                                                  Jeff Wolfe as our new Marketing
                                                                                                                  Manager. Jeff holds a degree in
            This year, K/BIS 2006 in Chicago,                                                                     Graphic Design/Information
            IL was host to more than 60,000                                                                       Processing and 13 years of                                                Jeff Wolfe,                   Jessica Melhorn,
                                                                                                                                                                                        Marketing Manager            Marketing Communications

            industry professionals, 900               (Top) Linda Hughes talks about Yorktowne Cabinetry with a
                                                                                                                  marketing and communications                                                                               Supervisor
                                                      film crew from HGTV at K/BIS.

            booths and one “fresh” face in                                                                        experience in building products.                                  resume her previous
                                                      (Bottom left) A view of the Yorktowne booth at K/BIS
            the crowd. Under a new logo,              showing Belmonte Linen w/Mist Glaze (maple).                Jeff comes from Armstrong                                         responsibilities in managing
            Yorktowne showcased versatility           (Bottom right) The main entrance to the Yorktowne
                                                                                                                  World Industries where he was a                                   customer programs, promotions
                                                      Cabinetry booth at K/BIS.
            with a booth that took visitors                                                                       Program Manager in their                                          and co-op.
            from a kitchen reminiscent of                                                                         Commercial Ceilings Division.
            19th Century Shaker to an                 BH&G's Kitchen & Bath                                                                                                         Great things are ahead as new
            uptown slab door kitchen in a             Emporium is photographing both                              Additionally in May, Yorktowne                                    faces, new products and new
            single turn. Stockton, now                Metropolitan and Charlton for its                           welcomed back Jessica Melhorn                                     growth will all contribute to a
            available in oak and hickory, was         next issue, and a Gourmet                                   as Marketing Communications                                       successful year.
            a must-see in a rich Toffee finish.       Collections Island photo is slated                          Supervisor. In addition to
            In contrast was the Euro-sleek            for the next issue of Woman's                               managing marketing
            styling of Metropolitan. (For             Day Home Remodeling &                                       communications, Jessica will
            more information, see Featured            Makeovers.                                                                                                                    Vice President, Sales and Marketing

            Products on page 4.)
                                                      Excitement flowed from K/BIS
            Yorktowne gained significant              straight to southern Virginia,
            media exposure with the major             with a May 15th kickoff of our
            trade and consumer publications,          National Sales Meeting in
            including HGTV, while at K/BIS.           Danville, VA, home of our new
            A press breakfast was held and            manufacturing facility. It was the
            attracted close to 40 editors. On         first opportunity for the Sales
            May 12th, Metropolitan was                Team to tour the plant and feel
            spotlighted on the cover of the           the excitement firsthand.
            Chicago Tribune's “Your Place”
            section as the latest trend.              As Yorktowne's brand takes on a
                                                                                                                  Attendees at the National Sales Meeting on a tour of our new manufacturing facility, Cane Creek.




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                                                                                                                      FINISHES
                                                                                                                      To support the trend toward
    FEATURED                                                                                                          richer, mid-tone wood stains,
                                                                                                                                                                Maple
                                                                                                                                                                Toffee
                                                                                                                                                                           Maple
                                                                                                                                                                          Chestnut
                                                                                                                                                                                     Hickory
                                                                                                                                                                                     Toffee
                                                                                                                                                                                                  Hickory
                                                                                                                                                                                                 Chestnut
                                                                                                                                                                                                                 Oak
                                                                                                                                                                                                                Toffee
                                                                                                                                                                                                                              Oak
                                                                                                                                                                                                                            Garnet



    PRODUCTS                                                                        Column Box.                       Toffee is now offered in all wood         The drawer is always platinum, and
                                                                                                                      species, Chestnut is now available        the trays operate independently with
                                                                                                                      on hickory and maple, and Garnet          full extension under mount soft close
                                                                                                                      is now available on oak. These            glides.
            2006 PRODUCT INTRODUCTIONS
                                                                                                      Column Boxes.   standard finishes beautifully
                                                                                                                      accent door details when glazed,          The latest in designer essentials
            In Yorktowne's nearly 100 years                               DOOR STYLES                                 too.                                      include Column Boxes, Half Wall
            of working in wood, we've                                     With clean lines and European                                                         Cabinets, and Moldings. Column
            learned a thing or two about                                  styling as a strategy, Yorktowne            MORE DELUXE END PANELS                    boxes are pre-assembled, 4-sided
            launching new products. We                                    proudly introduced our new                  As the furniture appeal trend             flush finished filler boxes that provide
            take pride in carefully selecting                             contemporary design,                        continues to flourish, Yorktowne          a dramatic backdrop for ornamental
            our introductions based on the                                Metropolitan. Available in rift cut         has now added an additional 60            enhancements or support. Our new
            latest trends in design and                                   cherry, maple and oak, it is a              selections in Deluxe Ends for wall,       Half Wall Cabinets allow designers to
            function. This year, a fashion                                seamless, square edge slab door             tall and base cabinetry.                  achieve higher top alignments in tall
            forward door style, storage                                   with competitive pricing.                                                             ceiling applications, and allow for
            features, decorative elements,                                                                            NEW CABINET STYLES                        creative liberties in stacking and
            and expansion of our standard                                 The expansion of Stockton to oak            Build functionality in your designs       cubing cabinetry.
            finishes topped our list.                                     and hickory will further enhance            with our new Two Drawer Base
                                                                          its magnetism to your customers.            Cabinet. It offers twice the              NEW MOLDINGS
                                                                          The versatility of Stockton's               organizational storage as a typical       Lastly, new Edge Molding (M49-8,
                                                                          styling is virtually unparalleled in        base yet maintains a clean face.          M50-8) and Wood Edge Molding
                                                                          cabinetry, as it compliments and                                                      (M51-8, M52-8) are crafted to
                                                                          adapts to most any home décor -                                                       compliment Yorktowne's existing
                                                                          from Arts and Crafts to                                                               selections featured on our wood
                                                                          contemporary. Its simple, organic                                                     hoods and furniture wood tops.
                                                                          beauty is made even more
                                                                          attractive by crafting the door in                                                    Use Yorktowne's latest product
                                                                          oak and hickory with a darker                                                         introductions to enhance your design
             Metropolitan Maple,
                                                                          finish.                                                                               capabilities and turn more quotes
             Chestnut Finish.

                                                                                                                                                                into sales today!

                                   Metropolitan Oak, Toffee Finish.                                                   Two Drawer Base Cabinet.



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   DESIGNING                                                                                                           kitchen, adding an 'unfitted' look          Today, depending on the
    WITH                                                                                                               to the room.                                condition and model of an

   STYLE                                                                                                               In Yorktowne's recent K/BIS
                                                                                                                                                                   antique Hoosier, costs may range
                                                                                                                                                                   in the thousands of dollars. Now,
                                                                                                                       booth, we created our version of            you too can look back into the
                                                                                                                       a modern Hoosier cabinet in                 development of kitchen design
            DESIGNING THE
                                                                                                                       Stockton Hickory. With the new              and easily recreate your own
            “MODERN” HOOSIER CABINET                                                                                   cabinet sizes introduced this year,         version of a classic timepiece in
                                                                                                                       it was made possible using three            American history. Go ahead and
            Well over 100 years ago, around         pullout tin or porcelain work area,                                of the new 45” wide wall and                inspire a new generation of
            the same time Yorktowne was             flour and sugar bins, a tin bread                                  base cabinets plus a pair of the            homeowners by adding just as
            established as a company, a             drawer, spice jars, a tambour                                      new half-wall cabinets stacked              much if not more value to their
            revolution occurred in kitchen          door, a utensil drawer, cutting                                    side by side for visual interest.           kitchen for years to come.
            design with the invention of the        board and more. Today, you'll                                      Additional design ideas to
            Hoosier cabinet. Before built-in        find many variations of the                                        enhance your “modern Hoosier”
            cabinets were common, the               Hoosier concept that still possess                                 space are also available from               Component breakdown
            American kitchen in the 1900's          great appeal in the modern                                         Yorktowne. “Wow” your baking                of the Hoosier:
            typically was a workspace that                                                                             client with a mixer base that               A - 45” Wall Cabinet
            was not user friendly. In 1899,                                                                            smartly hides and reveals a stand           B - Stacked Half Wall Cabinets
            J.S. McQuinn invented the                                                                                  mixer on command. A base                    C - 45” Wall Cabinets
            Hoosier by taking a baker's                                                                                cabinet with tray dividers makes            D - 45” Base Cabinet
            cabinet and compacting the                                                                                 storing and organizing cookie
            design into a practical work                                                                               sheets, serving trays, cooling
                                                                                                                                                                                                 A
            center with furniture appeal.                                                                              racks and cutting boards easy by
            Between 1900 and 1930, the                                                                                 keeping everything in place and
            Hoosier Manufacturing Company                                                                              within reach. Consider a tote                                            B
            in Indiana sold an estimated four                                                                          tray base cabinet to store fresh
            million cabinets, mostly in the                                                                            produce - its washable trays make
                                                                                                                                                                                             C
            Mid-West. Generally, they were                                                                             clean up a snap - or select the
            made from solid oak or pine and                                                                            more fashionable rattan basket
            measured 40” to 50” wide.                                                                                  base cabinet. Add a base pantry                                       D
            Designed with numerous drawers                                                                             pullout to use as a mini pantry
            and doors, the Hoosier included a       This hoosier is designed with Stockton Hickory in Toffee Finish.   area - the possibilities are endless!


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                                                                                                                         huge undertaking of educating so           leaving him debilitated. Unable to
    DEALER                                                                                                               many new faces to our culture and          watch the Branch's home

    SPOTLIGHT                                                                                                            customers are greatly appreciated.         deteriorate, a relative sent a tape
                                                                                                                                                                    of the Branch's situation to the
                                                                                                                         In addition, Piedmont deserves to          contest. Unfortunately, Roger died
                                                                                                                         be recognized for their donation           a day after the taping, but the
                                                                                                                         of time and talent in the regional         family won the contest and was
                                                      Owners of Piedmont Kitchen and Bath Mike Neddo (top left)
                                                                                                                         ABC-13 TV station's very own               able to see his dreams realized.
                                                      and Leann Neddo (bottom left) work on a kitchen remodel            Home Makeover Contest. On May              Piedmont designed, donated, and
                                                      during a local home makeover contest.

            PIEDMONT KITCHEN                                                                                             22nd, Elizabeth Branch and her             installed the cabinetry through a
                                                      The installation crew (right) also helped to finish the kitchen.
                                                                                                                         son, Bailey, were unveiled a new           promotional effort with ABC-13,
            AND BATH, PELHAM, NC
                                                                                                                         home to begin a fresh start in their       creating a Yorktowne kitchen of
            Located in the rural foothills of         the local and surrounding areas.”                                  lives. Over 6,000 man-hours in a           the Branch's dreams within a
            North Carolina, Piedmont Kitchen                                                                             span of 10 days were put into              completely renovated home.
            and Bath is only a short drive over       As our new neighbors, Mike and                                     remodeling and saving a home for
            the Virginia border from                  Leann graciously extended their                                    a woman and her son who had                Many thanks, Piedmont Kitchen
            Yorktowne's new manufacturing             southern hospitality to the                                        fallen on difficult times.                 and Bath, for extending
            facility, Cane Creek. As news             employees of Cane Creek. They                                      Elizabeth's husband, Roger, had            Yorktowne a warm welcome and a
            broke in February 2005 that               allowed Yorktowne to use their                                     faced many years of breathing              helping hand with Cane Creek,
            Yorktowne Cabinetry was                   showroom as a stop on an                                           problems in living with several            along with a very special nod for
            opening a plant in Danville and           educational tour for new                                           conditions that eventually                 supporting the less fortunate of
            investing $19 million in the              employees of the plant, going                                      destroyed his bronchial tubes,             our community. You make a
            facility while creating 540 jobs          above and beyond what we                                                                                      difference!
            over five years, Piedmont soon            imagined for assistance in training.                                                                          Shown is the before and after photos of the kitchen that
                                                                                                                                                                    Piedmont designed, donated, and installed as part of ABC-13’s
            announced they were welcoming             Leann gives a 15-minute                                                                                       Home Makeover Contest for a deserving family.

            Yorktowne on board as a full line         presentation to our new hires in a
            supplier of cabinetry. Mike and           real life application of our
            Leann Neddo, owners of                    business. Without being asked,
            Piedmont, commented “We                   Mike and Leann regularly offer
            believe, based on Yorktowne's             snacks and drinks during our visits,
            investment in our local                   and even held a pizza party
            community, that they deserve our          complete with a tent for one
            best efforts to introduce and             particular group of over 70 new                                                                                          BEFOR
                                                                                                                                                                                    E
            promote their quality cabinetry in        employees! Their efforts in the
                                                                                                                                                AFTER

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                                                                                                     Edward Blair has joined Yorktowne as a Builder Sales
    MARKETING                                                                                        Representative for our Florida market. Ed has over nine

    UPDATES                                                                                          years of experience in direct builder sales. Most
                                                                                                     recently, Ed worked for American Woodmark
                                                                                                     Corporation.

            WELCOME TO THE
            YORKTOWNE SALES TEAM
                                                                                    CO-OP REMINDER
                           Larry Denis has joined Yorktowne as a new Dealer         Make a note to check into the remaining balance of your co-op funds
                           Sales Representative in the Northeast Region. His        to see what you can plan in advertising and promotion now to
                           territory spans across Maine, Vermont, New Hampshire     generate incremental dollars with Yorktowne this fall. Remember,
                           and Northern Massachusetts. Larry brings over 19         funds not used by the end of the year are forfeited.
                           years experience in the kitchen and bath industry.
                           Most recently, he served as a Territory Manager for
                           New England Surfaces.                                    NEW! SELECTION CENTER AND SAMPLE TOWER

                                                                                    The newly designed Yorktowne Selection Center (SC800) and Sample
                           Michael McDermott has joined Yorktowne as a new          Tower (ST850) are completed and customer service is accepting orders.
                           Builder Sales Representative based in Atlanta, GA,       The Selection Center features smaller doors, built-in glass inserts,
                           covering its greater metropolitan area. Michael brings   Lumicor samples and reveals
                           over 25 years of experience in the cabinet industry,     the construction levels within
                           having worked for Merillat, Master Brands and most       the base cabinets. The Sample
                           recently, Canac.                                         Tower neatly holds sample
                                                                                    blocks within an attractive and
                                                                                    removable maple dovetailed
                           Wayne Ash, CKD, CBD has joined Yorktowne as our new      Wood Finish Sample Box,
                           Product Trainer. Wayne has over 35 years of              including space to store a
                           experience in all aspects of the kitchen industry,       complete molding set. Look
                           including sales, design, installation, with retail and   for details in an upcoming sales
                           industry associations. He is certified as a CKD and      bulletin or contact your local
                           CBD, and was a professional trainer for the NKBA for     Yorktowne Sales Representative
                           many years.                                              today.


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UPCOMING
EVENTS                               PO BOX 231
                                     100 REDCO AVE.
                                     RED LION, PA 17356-0231
TRADE SHOWS
Kitchen and Bath Design and
Remodeling Expo (Regional)
Valley Forge Convention Center
October 17-19, 2006 in King of
Prussia, PA


IBS - 2007 International Builders'
Show
Orange County Convention Center
February 7-10, 2007 in Orlando, FL


K/BIS - 2007 Kitchen/Bath Industry
Show and Conference
Las Vegas Convention Center
May 7-10, 2007 in Las Vegas, NV

								
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