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									                                              ANDREA ANDERSON
               6233 N. River Bend Ave. • Chicago, IL 60647 • 773.634.4136 •

                                   Strategic Planning… Concept Development… Change Management
Proactive and visionary leader with a rich history of success leading change, managing turnaround initiatives, and posturing
organization for sustainable growth. Broad-based experience in marketing and creative resulting in a unique mix of skills,
high commercial awareness, extensive knowledge of and passion for the company product and strong understanding of
consumers due to 17+ year progression. Thrive on high pressure situations where turnaround is necessary to drive sales
and organizational performance. Energetic leader and mentor; easily build team cohesion and inspire individuals to strive
toward positions of increasing responsibility. Core professional competencies include:
               •    Cross-Functional Team Leadership                               •    Key Relationship Building
               •    Negotiating Contracts                                          •    Strategic Brand Management
               •    New Product Integration / Positioning                          •    Integrated Marketing
               •    Market and Business Development                                •    Market / Trend / Data Analysis

                                          SELECTED CAREER HIGHLIGHTS:
♦ Lead high-level negotiations saving the company millions of dollars without sacrificing quality or relationships.
♦ Guide initiatives involving process improvement, employee development, and operational efficiency.
♦ Administer strategic planning and preparation of fiscal and calendar budgets. Successfully maintain control of
  forecasted annual budget of $1M.
♦ Created and built Creative Services Department from scratch saving company $1M in agency fees by keeping talent in-
  house. Department grew from nothing to 6 full-time employees and up to 3 interns. Department strategically supports
  ISC and NASCAR marketing efforts.

                               EXPERIENCE AND SELECTED ACHIEVEMENTS

           INTERNATIONAL SPEEDWAY CORPORATION (ISC)  Chicago, IL  1990 – 2007

Director, Creative Services  2004 – Present
Lead department which serves as an in-house agency to company as well as produces 3 high-caliber event programs. Dire c t Rep orts : 8 Graphic
Designers and Interns; Bu dget: $1M including all event publications and operations; consistently achieve budget.
Promoted to oversee creative direction for the International Speedway and high-profile national events including the
Daytona, Talladega, and Bristol racing events.
      Coordinate with internal departments as well as outside agencies to ensure consistency of campaigns across all
           mediums including broadcast, website, and print.
      Spearhead special projects including leading the 70th Running Era committees.
      Liaison with Coca Cola, Red Bull, and Verizon Wireless to develop branding proposals and obtain artwork
           approvals for event programs, collateral, and website.
Sel ec ted Ac hie ve men ts:
      Generate $1M in annual revenue by overseeing the design and production of high-caliber event programs.
      Nationally recognized for excellence in innovative designs and print. Won certificates of merit from paper
           companies for 2006 Daytona and Bristol race program covers.
      Carve out new growth opportunities by developing strategic business relationships with Michael Walters,
           Charles Mancino, Brady Wyatt, and Carmen Carerra.
      Employ various motivational methods and training techniques to guide Graphic Designers to improve
           product distribution.
                                                                                                     Résu mé conti nues…
Andrea Anderson                                               Page 2 of 2 • 773.634.4136 •

Editor, ISC Publications  1995 – Present
Selected to take on additional editorial responsibility. Primary focus involves determining content, layout, and
structure for the Daytona and Bristol official racing event programs. Coordinate advertising placement and materials and
artistic themes. Successfully manage production schedule and delivery of work.
Sel ec ted Ac hie ve men ts:
      Led negotiations for the successful award of a half-million dollar printing contract. Additionally continue to
           negotiate pricing rights fees and original artwork purchase resulting in significant benefits to the business and
           without sacrificing quality of work or relationships. Use creative ways to make the transaction a win-win situation.
      Won 6 Communicator Awards in the Design/Program guide category. Over 8,000 entrants across the nation
           are evaluated based on creative excellence among communications professionals.
      Initiated key relationship with Zachary Tripp as first official event artist, resulting in opening new media
           outlets and expanding fan base and commercial opportunities.
      Recognized market trend toward families and created first children’s activity section in programs. Interacted
           with internal and external customers to gain better understanding of customer needs. Saved cost by trading
           famous artwork for exposure.
      Developed and built strong relationships with key partners including NASCAR liaison ABC management.

Manager, Creative Services  1997 – 2004
Primary responsibility involved collaborating closely with marketing department in creating and maintaining consistent,
cohesive look and feel for all corporate and event promotional materials. Bud get: $1M; always achieved budget.
Sel ec ted Ac hie ve men ts:
      Evolved Creative Services into its own department, expanding its capabilities and services. Hired,
           supervised, and art directed growing in-house creative staff including freelance designers, artists, photographers,
           and writers.
      Increased efficiency by developing and implementing project tracking and digital archiving system.

Marketing Coordinator  1993 – 1997
Supported entire company in graphic design and printing needs with the assistance of one intern. Took lead and managed
contract journalists and freelance designers in their efforts to complete various design projects. Supervised Radio Network
affiliate relations and handled all logistics involved in the effort to carry the broadcast.
Sel ec ted Ac hie ve men t:
       Promoted to Editor of official programs and NASCAR Review yearbook in conjunction with regular job

Marketing Assistant  1991 – 1992
Took initiative to expand responsibilities to include prize award sponsorship fulfillment, customer relations, and event
check presentations. Acquired first Mac computer at ISC and began in-house design services, logo management, and digital
archiving. Supported marketing activities including advertising and award sponsorship sales, licensing, and publicity.
Expanded publication responsibilities to photo selection, editing, proofreading, working with print vendors, and freelancers.

Radio Network and Marketing Intern  1990 – 1991

                                         PROFESSIONAL AFFILIATION
                        Member, American Institute of Graphic Arts (AIGA)  2002 – Present

                                          EDUCATION & INTERNSHIP
                           Bachelor of Arts  University of Northwestern  Chicago, IL
                    Double Majors in Marketing & Spanish; emphasis in Advertising & International Business

Sunrise Communications Intern  Chicago, IL  Helped create and implement promotion to attract new clients to agency.

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