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Role of technology in tourism industry

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					Role of technology in tourism
industry
Tourism yesterday & Today

   Transport




                     Automobile
                         VS
                      Carriage
Transport
             Steamboat
                 VS
             Cruise ship
            (Oasis class)
Transport

    Steam train
        VS
    Maglev train
Communication

                Telegram
                   VS
                  SMS
Communication

                Fixed line telephone
                         VS
                    Blackberry
Distribution channel
   Buy from travel agent VS Internet
   X middleman & commission for online booking
Benefits to tourism product provider

1.   Improve on cost effectiveness
2.   Enhance forecasting techniques
3.   Consolidate fragmented tourism products
Improve on cost effectiveness

 facilitate staff scheduling
 Global Distribution System or web-based
  system
 consolidate a better integration of
  departments and functions
better services and reduction of operation
  costs
Enhance forecasting techniques

   reliable yield management
   facilitate routes planning and marketing
    programs
   develop a better understanding of consumer
    needs
    reduce the gap between consumer
    expectations and perceived experience
   obtain accurate and much richer marketing
    research data from all transactions through
    the Internet or GDS
Consolidate fragmented tourism products

   one-stop shopping
   Computer Reservations System (CRS)
   hold destination promotions with airlines via
    CRS
Benefits to customers

1.   Ease of purchase
2.   Speed up purchasing decision
3.   Provide more product information

Airline
Travel agency
Ctrip
Ease of purchase

   eliminate complicated distribution
    intermediaries  reduce incurred costs such
    as commissions
   automation of routine passenger check-in
    through the Internet
   traditional multilateral tourism distribution
    channel  unilateral channel (one-stop)
Speed up purchasing decision

   deal directly with service providers’
    reservation department
   access information easily on the Internet 
    empower consumers to get information on
    products and services of interest
Provide more product information

   offer greater choices with massive travel
    websites
   e.g. travel blogs, booking accommodation,
    booking holiday

   enjoy greater discounts for last-minute,
    targeted offers and special promotions
   http://ratestogo.com/
How a CRS works
Do you know the answer?
   What is the total number of tourist arrivals in
    2009?
   What does “short-haul market” stand for in
    Hong Kong tourism statistics?
   What is the total tourism spending associated
    to inbound tourism in 2009?
   Among the total visitors, what is the
    percentage of overnight visitors?
   Which organization conducts tourism
    statistics survey?
Register at
http://partnernet.hktb.com,
click research statistics to get the
latest information.
How much do you know about
Hong Kong tourism?

				
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posted:7/14/2011
language:English
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