Wireless Data Solutions
Rogers AT&T Wireless
Wireless 101: Cellular Network Evolution
TDMA / GSM
Rogers AT&T GPRS EDGE WCDMA
CDMA 1X CDMA2000
Telus / Bell
2G, 1995 evolved 2G, 2002 3G, 2004+
9.6 - 19.2 kbps 64 -144 kbps 384 kbps - 2 Mbps
GSM = Voice GPRS = Data
Manager, Enterprise Solutions Rogers AT&T WIreless
1700, 715 - 5th Avenue SW
Calgary, Alberta, T2P 2X6
GSM: World Class Network
Network Subscribers – 3Q2003
Source: CDMA Development Group - http://www.cdg.org/
GSM World - http://www.gsmworld.com/
What is the growth rate of of GSM/GPRS users
compared to other platforms globally?
Market share of wireless technologies globally, December 2000 Market share of wireless technologies globally, December 2001
11% 63% GSM
Market share of w ireless technologies globally, December 2002 Market share of w ireless technologies globally, May 2003
Analog TDMA Analog
3% 9% 2%
71%(864M) of the worlds digital cellular users are on GSM.
GSM is available in 207 countries.
Source: EMC World Cellular Database, June 27, 2003
Coverage - Canada
Rogers GSM/GPRS network currently provides coverage to over
95% of the Canadian Population.
The Rogers AT&T Wireless Advantage
We’ve transformed our networks for the next generation of wireless services. Using GSM/GPRS, the most widely
deployed wireless technology standard in the world, we’ve built Canada’s largest integrated voice and data network.
GSM/GPRS is the global standard for wireless communications, currently operating in 207 countries with over 909
million users worldwide, over 72% of the world’s cellular market.
Features and Benefits of GSM/GPRS
• Most commonly used worldwide technology standard for wireless voice and data capabilities.
• Global standard technology brings better quality, lower priced handsets with the most innovative technology.
• Clear and reliable voice calls, with less dropped calls.
• ‘Always-on’ mobile internet availability for instant accessibility.
• Secure mobile data connections.
• Worldwide access on one device.
• GSM/GPRS wireless devices work with a SIM card that makes them quickly and easily interchangeable. Just insert
the card into another device and you’re instantly connected to your wireless account and services.
Rogers AT&T Wireless in Alberta
Our network covers 95% of the Canadian population. Simply put – we’ve got you covered.
• 150 sites were built in Alberta in the last 3 years.
• We have tripled the number of sites in Alberta since 1996.
• $150 million invested in the Alberta network in the last 3 years.
• Nationally, we have invested over $1 billion overlaying our network with GSM/GPRS, $230 million in Alberta.
• Recently we have expanded coverage in the rural areas of Fort McMurray, Grande Prairie, Lethbridge, Medicine Hat,
and Red Deer along with enhancing the network in Calgary and Edmonton.
• We now offer dual-band GSM/GPRS services in Canada on the 1900 MHz and 850 MHz spectrum bands. We have
completed 100% of our 850 MHz GSM/GPRS network enhancement in Alberta and have completed 99% of our 850
MHz rollout in Saskatchewan and Manitoba. Nationally, we have completed 92% of our 850 MHz rollout and will be
completed by Q4 2003.
• Providing a quality network with solid coverage is at the core of our regional business plan.
• We are there where you need us with an exceptional network and local cellular specialists.
Gibsons … Areas of Activity ...
Cadec On Board Computers and TMW deliver E-
“Learning faster than competitors is the only
sustainable competitive advantage in an
environment of rapid change and innovation”
Aire de Geus
Gibson Energy Ltd.
! Links producers and upstream suppliers with the refining and
! Integrated transportation network moves millions of barrels of oil,
liquids, propane, asphalt and other energy products to market
Gibsons Truck Transportation
! 500 trucks
! 1000 trailers
! Travel from the Northwest Territories to the
Western United States, from the Pacific Coast to
! Move more than 70 million barrels of energy
products a year across Western Canada
! New process to manage 30,000 paper
tickets each month
! Improve Customer Service
! Wireless On Board Computers (OBC)
! New Management System (TMW)
! On Board Computers (OBCs) – CADEC
! GPRS Wireless Communications – Rogers AT&T
! Enhanced Dispatch/Management information System – TMW
! Equipment Management System (EMS) – IVARA
! System Integration
! Web Initiatives
Why Look at On Board Computer
! Meets a business need by allowing for an improvement in a key
! Allows for reduced cycle time of information
! Regulatory Requirements
! Improved Customer Service
Gibson’s OBC Selection
! System chosen is Cadec Mobius
! Provides constant communication through the use of various
! Provides for Ticket information capture
! Delivers Truck location
Cadec On Board Computer
Custom Gibson Designed Stand
! GPRS from Rogers AT&T
! GPRS a more mature technology
! Cost of GPRS vs. Satellite
! Secure connection (private APN)
! Near real-time data desirable
! Western Canada Coverage Required
! BlueTree/RIM dual band Modem
! Several Modem Choices
! Utilize external antenna
OBC Management Software
Secure APN Connection
GPRS Wireless Data www server
Transportation Management System
Gibson Fleet (500 Trucks)
Customer Reporting and E-Business Portal In House Developed Systems
! Operational Savings
! Administrative Savings
! Required to meet reporting deadlines, Regulatory compliance
and customer requirements
! Efficient integration of acquisitions
! Facilitates new products and currencies
! Enhanced customer service
! Timeliness of information
! Enhance customer relations
! Cost reductions
! Cadec On Board Computers
! TMW Management Software
! BlueTree OEM GPRS Modems
! RIM GPRS Module
! Rogers AT&T GSM/GPRS Wireless Network
! AccuFlo OBC Stand Design and Assembly
! ICOM Training Materials
! DataMirror Application Integration
! Tiger Team Consultants
Search for OBC Solution
1997 1998 1999 2000
as OBC vendor
Select TMW to
TMW Implementation sub-project
January 2001 December 2002
GPRS vs. 1xRTT Trial
Select GPRS QA
System/UA Test Live!
January 2003 March 2004
! Cadec Windows CE Rugged Computer
! GPRS Wireless Modem
! Truck Interface
! Cadec/TMW Management Software
! DataMirror Integration
! Gibsons involved in all aspects of design and
! Engaging Vendors with a keen interest and
investment in our success
! Investment in Training
! The TIGER TEAM