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Wireless Data Solutions from Rogers AT Wireless

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					Wireless Data Solutions
         from
Rogers AT&T Wireless
                     Wireless 101: Cellular Network Evolution
TDMA / GSM
Rogers AT&T              GPRS                EDGE        WCDMA
  Wireless
     GSM
Microcell(Fido)
    CDMA
                            CDMA 1X                          CDMA2000
  Telus / Bell

     iDEN
 Telus (Mike)
   Mobitex
Rogers AT&T

    CDPD
    Telus

    ARDIS
 Bell Mobility

    2G, 1995              evolved 2G, 2002             3G, 2004+
   9.6 - 19.2 kbps          64 -144 kbps            384 kbps - 2 Mbps
GSM = Voice                                GPRS = Data




    Erik Anderson
    Manager, Enterprise Solutions              Rogers AT&T WIreless
                                            1700, 715 - 5th Avenue SW
                                             Calgary, Alberta, T2P 2X6

                                     GSM:         +1.403.681.9255
                                    GPRS: eanderso@rci.rogers.com
                                      Fax:        +1.403.730.2940
GSM: World Class Network


                                                              CDMA
                                                              154.2M
                                                              (mainly NA,
                                                             Korea, Japan)
 GSM
909.6M
(worldwide)




                      Network Subscribers – 3Q2003

 Source:      CDMA Development Group - http://www.cdg.org/

              GSM World - http://www.gsmworld.com/
What is the growth rate of of GSM/GPRS users
compared to other platforms globally?
   Market share of wireless technologies globally, December 2000             Market share of wireless technologies globally, December 2001

                                                                                                   Analog
                         Analog                                                                     5%
                          10%                                                                   TDMA
                  TDMA                                                                           10%
                   9%
                                                                                             PDC
                  PDC                                                                        6%
                  7%
                                                                                           CDMA
                                                                                            12%
                 CDMA                          GSM
                  11%                          63%                                                                   GSM
                                                                                                                     67%



    Market share of w ireless technologies globally, December 2002            Market share of w ireless technologies globally, May 2003


                         TDMA
                                  Analog                                                      TDMA Analog
                                   3%                                                          9%   2%
                          10%

                     PDC                                                                    PDC
                     5%                                                                     5%

                  CDMA                                                                   CDMA
                   13%                                                                    13%


                                                GSM                                                                 GSM
                                                69%                                                                 71%
                                  71%(864M) of the worlds digital cellular users are on GSM.
                                                  GSM is available in 207 countries.
                  Source: EMC World Cellular Database, June 27, 2003
 Coverage - Canada
Rogers GSM/GPRS network currently provides coverage to over
95% of the Canadian Population.
             The Rogers AT&T Wireless Advantage
We’ve transformed our networks for the next generation of wireless services. Using GSM/GPRS, the most widely
deployed wireless technology standard in the world, we’ve built Canada’s largest integrated voice and data network.
GSM/GPRS is the global standard for wireless communications, currently operating in 207 countries with over 909
million users worldwide, over 72% of the world’s cellular market.

Features and Benefits of GSM/GPRS
• Most commonly used worldwide technology standard for wireless voice and data capabilities.
• Global standard technology brings better quality, lower priced handsets with the most innovative technology.
• Clear and reliable voice calls, with less dropped calls.
• ‘Always-on’ mobile internet availability for instant accessibility.
• Secure mobile data connections.
• Worldwide access on one device.
• GSM/GPRS wireless devices work with a SIM card that makes them quickly and easily interchangeable. Just insert
the card into another device and you’re instantly connected to your wireless account and services.

                                   Rogers AT&T Wireless in Alberta
Our network covers 95% of the Canadian population. Simply put – we’ve got you covered.
• 150 sites were built in Alberta in the last 3 years.
• We have tripled the number of sites in Alberta since 1996.
• $150 million invested in the Alberta network in the last 3 years.
• Nationally, we have invested over $1 billion overlaying our network with GSM/GPRS, $230 million in Alberta.
• Recently we have expanded coverage in the rural areas of Fort McMurray, Grande Prairie, Lethbridge, Medicine Hat,
 and Red Deer along with enhancing the network in Calgary and Edmonton.
• We now offer dual-band GSM/GPRS services in Canada on the 1900 MHz and 850 MHz spectrum bands. We have
completed 100% of our 850 MHz GSM/GPRS network enhancement in Alberta and have completed 99% of our 850
MHz rollout in Saskatchewan and Manitoba. Nationally, we have completed 92% of our 850 MHz rollout and will be
completed by Q4 2003.
Our goal
• Providing a quality network with solid coverage is at the core of our regional business plan.
• We are there where you need us with an exceptional network and local cellular specialists.
Gibsons … Areas of Activity ...
                 Wireless
Cadec On Board Computers and TMW deliver E-
                 Business
“Learning faster than competitors is the only
  sustainable competitive advantage in an
environment of rapid change and innovation”

                Aire de Geus
  Gibson Energy Ltd.


! Links producers and upstream suppliers with the refining and
  downstream markets
! Integrated transportation network moves millions of barrels of oil,
  liquids, propane, asphalt and other energy products to market
  annually
Gibsons Truck Transportation



 ! 500 trucks
 ! 1000 trailers
 ! Travel from the Northwest Territories to the
   Western United States, from the Pacific Coast to
   Manitoba
 ! Move more than 70 million barrels of energy
   products a year across Western Canada
! New process to manage 30,000 paper
  tickets each month
! Improve Customer Service
! Wireless On Board Computers (OBC)
! New Management System (TMW)
Systems Strategy




Project Tiger
     !   On Board Computers (OBCs) – CADEC
     !   GPRS Wireless Communications – Rogers AT&T
     !   Enhanced Dispatch/Management information System – TMW
     !   Equipment Management System (EMS) – IVARA
     !   System Integration
     !   Web Initiatives
Why Look at On Board Computer
Technology?


! Meets a business need by allowing for an improvement in a key
  business process
! Allows for reduced cycle time of information
! Regulatory Requirements
! Improved Customer Service
  Gibson’s OBC Selection

! System chosen is Cadec Mobius
! Provides constant communication through the use of various
  communication modes
! Provides for Ticket information capture
! Delivers Truck location
 thru GPS
Cadec On Board Computer




                Custom Gibson Designed Stand
    Wireless Communications


!   GPRS from Rogers AT&T
!   GPRS a more mature technology
!   Cost of GPRS vs. Satellite
!   Secure connection (private APN)
!   Near real-time data desirable
!   Western Canada Coverage Required
!   BlueTree/RIM dual band Modem
!   Several Modem Choices
!   Utilize external antenna
System Diagram


    GPS




                                                                                                                   OBC Management Software




                                                   Secure APN Connection




                                      GPRS Wireless Data                                        www server

                                                                                                                       Application Interfaces



                                                                                                                Transportation Management System




                                                                                 Internet
          Gibson Fleet (500 Trucks)


                                                                                                                       Application Interfaces




                                                                     Customer Reporting and E-Business Portal       In House Developed Systems
  Gibson Benefits

! Operational Savings
! Administrative Savings
! Required to meet reporting deadlines, Regulatory compliance
  and customer requirements
! Efficient integration of acquisitions
! Facilitates new products and currencies
Customer Benefits



 !   Enhanced customer service
 !   Timeliness of information
 !   Enhance customer relations
 !   Cost reductions
Vendor Management



 Vendors
 !   Cadec On Board Computers
 !   TMW Management Software
 !   BlueTree OEM GPRS Modems
 !   RIM GPRS Module
 !   Rogers AT&T GSM/GPRS Wireless Network
 !   AccuFlo OBC Stand Design and Assembly
 !   ICOM Training Materials
 !   DataMirror Application Integration
 !   Tiger Team Consultants
Timeline 1996-2000




                Search for OBC Solution



                                                 Cadec Demo


                                                                    Build Internal
                                                                Prototype (CE/CDPD)


                                                                          Define OBC
                                                                         Requirements




         1997                     1998    1999                2000
 1996                                                                                   2000
Timeline 2001-2002




           Select Cadec
          as OBC vendor

                          Select TMW to
                          replace Gator


                                                         TMW Implementation sub-project


                                                                                          Evaluate future
                                                                                            of CDPD




                                          January 2002
January 2001                                                                                       December 2002
Timeline 2003-2004




         GPRS vs. 1xRTT Trial



                            Select GPRS                                   QA


                                     Cadec GPRS
                                                                               System/UA Test                       Live!
                                Interface Development


                                                             Stand
                                                                                         Truck Installations
                                                        Design Complete




                                                                                                     January 2004
January 2003                                                                                                                March 2004
Technology Review



 !   Cadec Windows CE Rugged Computer
 !   GPRS Wireless Modem
 !   GPS
 !   Truck Interface
 !   Cadec/TMW Management Software
 !   DataMirror Integration
Success Factors



 ! Gibsons involved in all aspects of design and
   problem solving
 ! Engaging Vendors with a keen interest and
   investment in our success
 ! Investment in Training
 ! The TIGER TEAM

				
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