MEDIA_ COMMUNICATION AND CREATIVE ARTS

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					                                                   MEDIA, COMMUNICATION
                                                       AND CREATIVE ARTS




| MELBOURNE | GEELONG | WARRNAMBOOL | OFF CAMPUS


2011
                                                                 ADVERTISING
                                                      ARTS AND ENTERTAINMENT
                                                                MANAGEMENT
                                                        CHILDREN’S LITERATURE
                                                             COMMUNICATION
                                                          CREATIVE ENTERPRISE
                                                               FILM AND VIDEO
                                                                 JOURNALISM
                                                             LITERARY STUDIES
                                                                  MARKETING
                                                    MEDIA AND COMMUNICATION
                                                             MOTION CAPTURE
                                                             PUBLIC RELATIONS
                                                       WRITING AND LITERATURE
                                                            RESEARCH DEGREES




MEDIA, COMMUNICATION
AND CREATIVE ARTS
POSTGRADUATE STUDY AREA BOOKLET
Welcome

                           The mixture of disciplines offered within the School
                           of Communication and Creative Arts offers unique
                           opportunities to prepare for the emerging professions of the
                           21st century.
                           Combining academic subjects from literature to creative
                           and performing arts, communication, film and digital
                           media, journalism and public relations, our courses offer
                           opportunities for intellectual and artistic exploration
                           together with the professional skills and aptitudes necessary
                           for the flexible workplace of the future.
                           Our teaching and research are informed by innovative
                           practices, creative thinking and state-of-the-art technologies
                           and methods, and enhanced by the combined academic and
                           professional experience of our staff.
                           The School offers a broad range of disciplines and
                           programs that are focused on two major professional areas:
                           communication and media, and performing and creative
                           arts.
Professor David Marshall
                           The School has first-class facilities for the delivery of its
                           programs, including the motion capture studio, Motion.Lab,
                           at the Melbourne Campus at Burwood, a high-tech recording
                           studio and audio and video editing suites for broadcast
                           journalism, radio, and television studies at the Geelong
                           Campus at Waurn Ponds.
                           I look forward to welcoming you to Deakin University.
                           Professor David Marshall
                           Head of School
                           School of Communication and Creative Arts
                                                                  Contents

Using this booklet
This booklet provides you with detailed information               2   About Media, Communication and Creative Arts
about postgraduate courses in Media, Communication
and Creative Arts, including course overviews, and
detailed descriptions of individual units at the back of the
book.
                                                                  5   Coursework degrees
It is designed to be read in conjunction with the
Postgraduate Course Guide, which gives an overview of
all of Deakin’s postgraduate courses, as well as support
services and an insight into life as a Deakin student.
                                                                  24 Research that makes a difference
You can apply online for a Deakin course, track the
progress of your application and accept your offer at
www.deakin.edu.au/apply.

                                                                  26 Research degrees
Finding more information
 Postgraduate      Deakin has a range of postgraduate
 study area        study area booklets. These provide more
 booklets          information about each course, including       28 Studying off campus
                   course structures, career opportunities and
                   unit descriptions. To order a copy phone
                   1300 DEGREE (1300 334 733).
 Postgraduate      This book provides a list of the
 Course Guide      postgraduate courses Deakin offers,            29 How to apply
                   detailed information about types of
                   postgraduate study, how to apply, our
                   Campuses, and study options, such as part
                   time and off campus (distance education).
 Visit our         Visit our web site for more comprehensive      30 Fees and scholarships
 web site          course and fee information including
                   details of new courses, Campuses, facilities
                   and support services: www.deakin.edu.au.

                   To search for courses and click through to
                   unit descriptions visit                        32 Unit descriptions
                   www.deakin.edu.au/courses.
 Talk to us        Call 1300 DEGREE (1300 334 733)
                   and ask to speak with a student adviser.

                   You can also contact us via email:             55 Further information
                   enquire@deakin.edu.au.
 Visit us          There are other opportunities to talk
                   face-to-face to Deakin staff, such as
                   Open Day and postgraduate information
                   events. See the inside back cover of this      57 Important dates
                   booklet for details.




                                                                                                   Media, Communication and Creative Arts 1.
     About Media, Communication
     and Creative Arts
     Deakin’s postgraduate courses in media and communication cover          Advertising
     a range of study areas including advertising, children’s literature,    Deakin now offers postgraduate studies in advertising through a
     creative enterprise, film and video, journalism, literary studies,      Master of Communication with a specialisation in advertising. This
     media and communication, motion capture, professional writing           specialisation will provide you with a theoretical background along
     and public relations. Within these study areas courses are offered at   with the practical skills to ensure you can successfully engage in
     graduate certificate, graduate diploma and masters levels, as well as   the diverse roles available in the advertising industry. Through
     research degrees.                                                       coursework and a major project, you will develop individual
                                                                             responsibility, creative processes, critical analysis and the capacity
                                                                             to undertake advertising projects and campaigns. This course
                                                                             is unique in that it combines creative arts development with
                                                                             advertising communication strategies.

                                                                             Arts and entertainment management
                                                                             The arts and entertainment areas are booming, creating a
                                                                             demand for qualified graduates to manage festivals, mega-events,
                                                                             community events, facilities, publishing houses, music venues,
                                                                             performing arts, visual arts, film and video, radio and television,
                                                                             cultural heritage and museums, and communications technology
                                                                             organisations.
                                                                             Our courses are structured within the framework of a business
                                                                             education, emphasising management, marketing and finance,
                                                                             with a series of industry-specific projects ideal for those working
                                                                             in the cultural industry. On successful completion of the Master of
                                                                             Arts and Entertainment Management you will be able to apply for
                                                                             membership of the Australian Institute of Arts Management.

                                                                             Children’s literature
                                                                             Children’s literature is central to childhood development beyond
                                                                             the traditional notions of literacy and learning. Children engage
                                                                             with stories in the form of books, films and new media, and from
                                                                             these texts they learn ways to interpret their world and develop
                                                                             models for participating in their culture. Understanding the
                                                                             messages and agendas in texts for children is essential if we are to
                                                                             help children navigate the complexities of the contemporary world.
                                                                             The children’s literature suite of postgraduate courses will equip a
                                                                             range of professionals who work with children, including writers,
                                                                             teachers, librarians and carers, to effectively mediate between texts
                                                                             and children.




     At the Melbourne Campus at Burwood.




2.
Creative enterprise                                                    Journalism
How do film producers or directors, creative photographers,            Deakin’s journalism courses develop the analytical skills necessary
novelists, performers or animators find the time to develop detailed   for reporting events in context, with the aim to prepare journalists
project proposals and plans? How do they generate innovative           for the challenges of the twenty-first century.
ideas, work with other collaborators and network with industry
to keep up with the latest trends? These are expectations of the       The courses enable graduates to move across professional fields by
creative enterprise entrepreneur.                                      building upon student knowledge bases. They are also designed
                                                                       for people working in the journalism industry who are seeking
Deakin University has worked with industry associates and              to upgrade their qualifications or to refresh or advance their
successful practitioners to ensure that the Master of Arts (Creative   professional skills.
Enterprise) actively addresses these questions.
                                                                       Literary studies
This course provides intensive training in developing a new creative   Deakin’s literary studies courses are designed for people with
venture or specific project. It includes business and strategic        professional and personal interests in literature and creative writing
planning in the creative industries, alongside creative practice and   who are seeking further professional qualifications while working.
development in writing, publishing, new media, performance and/        These courses provide the opportunity to study, at an advanced
or film. It culminates in the development of a start-up creative       level, a number of topics related to English or literary studies.
enterprise or production outcomes for a creative project such as a
book, film or installation.                                            The courses are designed for professionals working in fields
                                                                       requiring high-level analytical and writing skills, such as teaching,
Film and video                                                         the public service and fields related to the publishing industry
Deakin University’s film and video courses provide varied and          where flexibility and multi-skilling enhance employment
diverse opportunities to create content using Deakin’s state of the    opportunities.
art technologies including Motion.Lab, Australia’s largest and most
sophisticated motion capture studio.                                   Marketing
                                                                       Deakin’s postgraduate marketing program comprises specialist,
These unique programs offer units that specialise in building          professional courses for graduates who have not studied marketing
on practical skills that match the opportunities for short film        previously. Students will gain an understanding of the theoretical,
exhibitions throughout Australia and overseas. These are the           practical and research frameworks that underpin marketing, and
only postgraduate programs in Victoria that are professionally         will develop the research, strategy and communication skills
oriented to give you the in-course experience of making short films.   crucial in each of the key areas of marketing. Distinctive electives
Through Deakin’s network of international partners, the courses        are available in sports marketing, arts marketing and public
also offer the opportunity for international exchanges, study tours,   relations. The courses allow students to build skills in market
internships and producing projects internationally.                    research and data analysis, as well as in specialised areas such as
                                                                       customer service, online marketing and international marketing.
The programs are designed to cater for those who have studied film
                                                                       The Graduate Certificate of Marketing is a pathway to the Master of
studies, mass media or media arts at the undergraduate level, and
                                                                       Marketing.
graduates with no background but a keen interest in film and video
production.                                                            Media and communication
                                                                       The media and communication program at Deakin is distinctive
At the completion of the course, you will have a range of folio work
                                                                       because of its cross-disciplinary perspective underpinning a broad
through which you can demonstrate the conceptual, creative,
                                                                       mix of subjects. You can choose from a wide range of units that suit
collaborative and practical skills you have acquired. The internship
                                                                       your particular interests.
and international project opportunities available through the
course will also assist you to identify opportunities for work and     In addition to the traditional public relations and media positions,
where your place in film and video production may be.                  graduates also find employment in the specialised areas of:
                                                                       public affairs, print, radio, TV, online journalism, corporate affairs,
                                                                       advertising, marketing communications, online editing, publishing,
                                                                       community relations, customer relations, investor relations,
                                                                       employee relations, publicity, government relations, media
                                                                       relations, and crisis and issues management.

                                                                       Continued 




                                                                                                           Media, Communication and Creative Arts 3.
     About Media, Communication
     and Creative Arts
     Motion capture                                                         Public relations
     The Graduate Certificate of Motion Capture provides graduates          Deakin University’s public relations courses aim to provide you with
     from a range of disciplines, including animation, film and video,      the ability to design and implement public relations campaigns,
     dance, drama, game development and multimedia, with the                contribute to the management of organisations, conduct
     opportunity to develop an understanding of, and skills in motion       appropriate research, understand the role of public relations in
     capture techniques and applications.                                   contemporary society, and appreciate the social, administrative,
                                                                            cultural and ethical implications of public relations activity.
     Motion capture uses computer technology to create three
     dimensional representations of a live performance. The movements       These courses are designed as an initial professional qualification
     of performers wearing body-marker suits are captured by specially      for those practitioners working in public relations who wish to
     designed cameras as three-dimensional data which is downloaded         update their tertiary qualifications. They are also designed to
     into a computer. Sophisticated software then converts the data         equip graduates, with limited experience in the workplace, with
     into a CG model of the movement itself, allowing animators to          the knowledge, skills and understanding to obtain challenging
     create life-like movement and characters for film, video and games     positions in the expanding field of public relations.
     development applications.
                                                                            The Graduate Diploma of Public Relations is accredited by the
     Motion capture technology enables the creation of realistic            Public Relations Institute of Australia (PRIA). Accreditation is a
     character movement in a fraction of the time and with greater          benchmark by which public relations/communication courses
     accuracy and nuance than conventional key/frame techniques.            in tertiary education institutions are shown to have a level of
     This type of technology has been used to animate characters            performance, integrity and quality that entitles them to the
     for a number of block buster movies, including Gollum in the           confidence of the educational community and to the public
     Oscar-winning trilogy The Lord of the Rings and the stereoscopic       relations industry that they prepare graduates effectively for the
     (3D) Na’vi characters in the science fiction epic Avatar.              profession.
     This course is aimed at graduates who have not had the
     opportunity to train in motion capture during their undergraduate
     degree. It utilises the Motion.Lab, Deakin’s highly sophisticated
     24-camera motion capture studio – the most technologically
     advanced motion capture facility in Australia.

     Professional writing
     Deakin’s professional writing courses have been created specifically
     for graduates of other disciplines, with an emphasis on helping you
     develop the skills required to prepare work for publication.
     The course encompasses studies in creative non-fiction, fiction,
     poetry, editing and scriptwriting.
     You will be given practical experience in the process of writing and
     revision, and will develop an understanding of the requirements of
     writing and editing for different readerships.




                                                                            A postgraduate tutorial discussion at the Melbourne Campus at Burwood.




4.
                                                                                                                                                                                                    key
                                                                                                                                                                                 Course duration     3
                                                                                                                                                                   Geelong Campus at Waurn Ponds     g



Coursework degrees
                                                                                                                                                                       Geelong Waterfront Campus     f
                                                                                                                                                                    Melbourne Campus at Burwood      b
                                                                                                                                                                            Warrnambool Campus       W
                                                                                                                                                                                      Off campus     x




                                                                                                                                                          Trimester             Indicative
                                                                                                                           Years full time                intake                2010
 Course name | Course code                                                                                                 and Campus                     options               annual fee FT1
 Graduate Certificate of Arts and Sciences | A530                                                                          0.5       b g W x              T1, T2, T3            $8660
 Graduate Certificate of Arts and Entertainment Management | M519                                                          0.5 b      x   (FT T1 only)    T1, T2                $9855
 Master of Arts and Entertainment Management | M735                                                                        1     b    x                   T1, T2, T3            $18 960
 Graduate Certificate of Marketing | M528                                                                                  0.5 b      x                   T1, T2, T3            $9800
 Master of Marketing | M728                                                                                                1     b    x                   T1, T2, T3            $19 180
 Graduate Certificate of Children’s Literature | A562                                                                      1   (PT)       x               T1, T2                $6450
 Graduate Diploma of Children’s Literature | A641                                                                          1     x                        T1, T2                $12 900
 Graduate Certificate of Film and Video | A518                                                                             0.5 b                          T1, T2                $8635
 Graduate Diploma of Film and Video | A618                                                                                 1     b                        T1, T2                $17 270
 Master of Film and Video | A718                                                                                           1.5 b                          T1, T2                $17 270
 Graduate Certificate of Journalism | A549                                                                                 1   (PT)       b   x           T1, T2                $8635
 Graduate Diploma of Journalism | A649                                                                                     1     b    x                   T1, T2                $17 360
 Graduate Certificate of Literary Studies | A535                                                                           1   (PT)       x               T1, T2                $6450
 Graduate Diploma of Literary Studies | A635                                                                               1     x                        T1, T2                $12 900
 Graduate Certificate of Media and Communication | A539                                                                    1   (PT)       b   x           T1, T2                $8635
 Graduate Diploma of Media and Communication | A639                                                                        1     b    x                   T1, T2                $16 830
 Graduate Certificate of Motion Capture | A556                                                                             0.5 b                          T1, T2, T3            $8635
 Graduate Certificate of Professional Writing | A561                                                                       1   (PT)       b   x           T1, T2                $8635
 Graduate Diploma of Professional Writing | A661                                                                           1     b    x                   T1, T2                $16 490
 Graduate Certificate of Public Relations | A543                                                                           0.5 b      x                   T1, T2                $7680
 Graduate Diploma of Public Relations | A643                                                                               1     b    x                   T1, T2                $15 810
 Master of Arts (Writing and Literature) | A748                                                                            1.5 b      x                   T1, T2                $15 180
 Master of Arts (Creative Enterprise) | A758                                                                               1     b                        T1, T2                $17 270
 Master of Communication | A747                                                                                            1.5 b      x                   T1, T2                $16 560

 Combined courses
 Master of Communication/Master of Arts (Creative Enterprise) | D714                                                       2     b                        T1, T2, T3            $16 560
 Master of Film and Video/Master of Arts (Creative Enterprise) | D715                                                      2     b                        T1, T2, T3            $17 270


Important notes
Information correct at June 2010, Deakin University reserves the right to alter, amend or delete course offerings and other information listed.
1 Fees quoted are for Australian domestic students and should be used as a guide only. Fees are based on a typical enrolment in one year of full time study. All fees quoted are for Fee Paying
   Places, unless indicated CSP (Commonwealth Supported Place). Actual tuition fee charged may depend on the units studied and are subject to change. Master program students please
   note: where the length of the Master program is 12 units or 1.5 years of full time study equivalent, the indicative fee may not be a full fee for the course. For further fee information, including
   information about the FEE-HELP loan program, see page 30 or www.deakin.edu.au/fees.
PT = part time
FT = full time
CSP = Commonwealth Supported Place
FPP = Fee Paying Place
T1 = Trimester 1
T2 = Trimester 2
T3 = Trimester 3




                                                                                                                                                         Media, Communication and Creative Arts 5.
     Coursework degrees

     graduate Certificate of Arts and Sciences                                        MAE101 Economic Principles
                                                                                      MAF101 Fundamentals of Finance
     0.5   –   3 b g W x   Course code: A530                                          MLC101 Business Law
     Admission requirements: A bachelors degree from an approved tertiary             MME101 Business Academic Skills
     institution or qualifications deemed to be equivalent.                           MMH230 Strategic Human Resource Management
                                                                                      MMH349 Industrial Relations
     The Graduate Certificate of Arts and Sciences gives you the opportunity to
                                                                                      MMK265 Marketing Research
     broaden your education by studying disciplines beyond the boundaries of
                                                                                      MMK277 Marketing Management
     specialised study.
                                                                                      MMM132 Management
     The program will expose you to perspectives provided by a range of               MMM240 Organisational Behaviour
     disciplines such as history, media studies, literature, sociology, philosophy,   MSC120 Business Information Systems
     science, technology, health and law. You will be guided in your subject          SBB111 Cells and Genes
     selection by the course coordinator, who will assist you to select a             SBB132 Biology: Form and Function
     combination of units that give you added breadth and experience.                 SBC131 Principles of Chemistry
     Through this course you will gain additional skills outside your chosen          SBF111 Fundamentals of Forensic Science
     discipline. Research shows that employers want graduates who not only            SBS010 Laboratory Safety Induction Program (0 credit point safety unit)
     have strong skills in their chosen fields but possess broad knowledge            SEP122 Physics for the Life Sciences
     and the ability to think outside the confines of their specific discipline.      SIT101 Fundamentals of Information Technology
     Employers value graduates who are broadly educated, lateral rather than          SIT102 Introduction to Programming
     narrow thinkers, and who are creative and innovative.                            SIT151 Game Fundamentals
                                                                                      SIT161 Principles of Interactive Media
     Deakin has developed this course in direct response to this feedback from        SIT191 Introduction to Statistics
     employers in order to give our graduates the best possible career prospects      SQA101 Ecology and the Environment
     and access to opportunities across a broad spectrum of careers.                  SQA102 The Physical Environment
     Course structure                                                                 SQE136 History of Life
     The Graduate Certificate of Arts and Sciences consists of 4 credit points from   SRA143 Art and Society
     units across the four Faculties of the University.                               SRA010 Safety Induction Program (0 credit point safety unit)
                                                                                      SEE010 Safety Induction Program (0 credit point safety unit)
     ACV111 En Plein Air: Landscape Painting On Site
     AIA104 Australian Identities: Indigenous and Multicultural                       www.deakin.edu.au/grad-cert
     AIH107 World History Between the Wars 1919–1939
     AIH108 The World After the War: 1945–1991
     AIP116 Modern Political Ideologies
     AIR108 International Relations
     ALL201 Literature and Modernity A: From Romanticism to Realism
     ALL202 Literature and Modernity B: Literary Modernisms
     ASC101 Introduction to Sociology A
     ASC102 Introduction to Sociology B
     ASP202 World Religions
     ASS101 Anthropology 1A: Culture and Imagination
     ECA310 Discovering Music A
     EXE101 Understanding Children and Adolescents
     HBS107 Understanding Health
     HBS109 Human Structure and Function
     HBS110 Health Behaviour
     HDS106 Diversity, Disability and Social Exclusion
     HPS111 Introduction to Psychology A
     HPS121 Introduction to Psychology B
     HSE101 Principles of Exercise and Sport Science
     HSE202 Biomechanics
     HSE203 Exercise Behaviour
     HSE309 Behavioural Aspects of Sport and Exercise
     HSH207 Socio-Economic Status and Health
     HSH302 Politics, Policy and Health
     HSW219 Self and Society
     MAA103 Accounting for Decision Making




6.
                                                                                                                                                                          key
                                                                                                                                                        Course duration    3
                                                                                                                                          Geelong Campus at Waurn Ponds    g
                                                                                                                                              Geelong Waterfront Campus    f
                                                                                                                                           Melbourne Campus at Burwood     b
                                                                                                                                                   Warrnambool Campus      W
                                                                                                                                                             Off campus    x




Master of Arts (Creative enterprise)                                               graduate Certificate of Arts and entertainment
1 b   Course code: A758                                                            Management
Admission requirements: In addition to the completion of an undergraduate          0.5   b x   Course code: M519 (Full time Trimester 1 only)
degree, one of the following will be required: a graduate certificate offered by
                                                                                   Admission requirements: A bachelors degree or diploma, or five years of relevant
the School of Communication and Creative Arts or similar award considered
                                                                                   work experience in an arts or entertainment environment.
equivalent by the course coordinator, or at least two years work experience in
creative arts together with a proposal for a creative enterprise.                  This course aims to provide an understanding of the functions and
                                                                                   principles of management as it applies to the arts and entertainment
The Master of Arts (Creative Enterprise) provides intensive training in
                                                                                   industry. You will gain an overview of the cultural industry and how arts
developing a new creative venture, including business and strategic
                                                                                   and entertainment management is delivered in Australia and its links with
planning in the creative industries, alongside creative practice and
                                                                                   international governing bodies.
development in writing, publishing, new media, performance and/or film.
The final stages involve the development of a start-up creative enterprise or      You will also develop necessary skills to provide leadership and direction
production outcomes for a project.                                                 for the arts in Australia, to contribute to the growing internationalisation
                                                                                   of the arts and the potential impact on Australia’s ability to attract major
Students may undertake the Master of Arts (Creative Enterprise) in part-time
                                                                                   cultural events. If you successfully complete the Graduate Certificate of
or full-time mode. The course builds on core units of arts audiences, arts/
                                                                                   Arts and Entertainment Management you will be eligible for entry into the
media law and new ventures, with the option of an elective in areas such
                                                                                   Master of Arts and Entertainment Management or the Master of Business
as photography, dance, events/working in creative teams and fundraising.
                                                                                   Administration (with credit for units completed).
It culminates in developing the project in a studio-based incubator
environment. Every student will bring to the course a creative idea, concept       Course structure
or project that is to be developed through learning, practice and mentoring        You must complete 4 credit points, comprising 2 credit points of core units
in enterprise skills and creative production. Industry practitioners and           and 2 credit points of elective units.
professionals will act as mentors to the ‘classroom as incubator’.                 Core units
Course structure                                                                   MMK792 Arts Marketing
You must complete 8 credit points of study comprising 5 credit points of           MMM790 Arts Management
core units from.                                                                   Elective units
Core units                                                                         Select 2 credit points of units from:
Trimester 1                                                                        MLC771 Law for Managers
ALJ724 Law Media and Communication                                                 MMM793 Project and Event Management
ALR715 New Ventures in Creative Enterprise                                         MMM796 Cultural and Community Planning
Trimester 2                                                                        MMM799 Arts Fundraising and Sponsorship
ACE701 Developing Arts Audiences                                                   MPA751/MPR751/MPT751 Financial Reporting and Analysis*#
                                                                                   * MPR code denotes residential version of the unit.
Trimester 1 and Trimester 2                                                        # MPT code denotes study tour version of the unit.
ACE704 Creative Enterprise Incubator (4 credit points)
or
ACE705 Creative Incubator A (2 credit points)
ACE706 Creative Incubator B (2 credit points)
Elective units
ACE707 Imaging for Media
ACM716 Building Creative Teams
AMC701 Motion Capture Boot Camp
MMM793 Project and Event Management
MMM799 Arts Fundraising and Sponsorship
www.deakin.edu.au/arts-ed/centerprise




                                                                                   Viewing photographs from Prints and Poppets 2000–2010 by Rona Green
                                                                                   in the Melbourne Campus at Burwood Art Gallery.



                                                                                                                                 Media, Communication and Creative Arts 7.
     Coursework degrees

     Master of Arts and entertainment Management                                      Core units
                                                                                      MMK792 Arts Marketing
     1 b x   Course code: M735                                                        MMM790 Arts Management
     Admission requirements: A four-year bachelors degree or equivalent, or           MMM793 Project and Event Management
     a three-year bachelors degree or equivalent and a minimum two years              MPA751/MPR751/MPT751 Financial Reporting and Analysis*#
     relevant professional, or managerial experience in an arts or entertainment      Elective units
     environment. Alternative admission is available on completion of the Graduate    Select 4 credit points of units from:
     Certificate of Arts and Entertainment Management.1
                                                                                      ACE701 Developing Arts Audiences
     The arts and entertainment areas are booming, creating a demand for              AIM704 Heritage and Sustainable Cultural Tourism
     qualified graduates to manage festivals, mega-events, community events,          ALR731 Public Relations Theory and Practice
     facilities, publishing houses, music venues, performing arts, visual arts,       MLC771 Law for Managers
     film and video, radio and television, cultural heritage and museums, and         MMK737 Online Marketing
     communications technology organisations.                                         MMM796 Cultural and Community Planning
     Deakin’s course is structured within the framework of a business education,      MMM799 Arts Fundraising and Sponsorship
     emphasising management, marketing and finance, with a series of industry-        MPA711 Corporate Governance and Ethics
     specific projects ideal for those working in the cultural industry.              MPI700 Postgraduate Internship
                                                                                      MPM703 Business Strategy and Analysis
     On successful completion of the Master of Arts and Entertainment
                                                                                      MPM722/MPR722/MPT722 Human Resource Management*#
     Management, you will be able to apply for membership of the Australian
                                                                                      MPR705 Entrepreneurship (Residential)
     Institute of Arts Management.
                                                                                      * MPR code denotes residential version of the unit.
     Course structure                                                                 # MPT code denotes study tour version of the unit.
     You must complete 8 credit points, comprising 4 credit points of core units      1 Students articulating from the Graduate Certificate of Arts and Entertainment
                                                                                        Management will not receive any credit for prior learning into the Master of Arts and
     and 4 credit points of elective units.                                             Entertainment Management for units completed.

                                                                                      www.deakin.edu.au/arts-management




                                                           After graduating from the National Institute for           reflecting on an intellectual level about my work is
                                                           Dramatic Art (NIDA) in 1999, Celia Welch spent             vital to sustaining the motivation that I require to
                                                           seven years working in a variety of roles for              perform consistently at a high intensity.’
                                                           organisations including the Melbourne Theatre
                                                                                                                      While Celia enjoyed the academic rigour of the
                                                           Company, the Sydney Festival, Orchestra Victoria,
                                                                                                                      course, she says managing full-time work with
                                                           and The Arts Centre.
                                                                                                                      a heavy study load required commitment and
                                                           Deciding to supplement her career with                     discipline.
                                                           postgraduate study, she then chose a masters
                                                                                                                      ‘Fortunately, much of it was interesting and
                                                           degree in arts and entertainment management
                                                                                                                      pertinent to my everyday work. And Deakin’s
                                                           with Deakin University.
                                                                                                                      Faculty and staff were instrumental in maintaining
                                                           Celia, who currently works as front-of-house               my enthusiasm for study over the four-year period.
                                                           supervisor for the Clocktower Centre (a cultural           Their individual scholarly achievements, including
                                                           facility in Melbourne), a freelance arts manager,          publications, confirmed the course’s excellent
                                                           and a part-time university lecturer in project and         reputation in the industry and inspired me to learn
                                                           event management, says she chose Deakin because            as much from them as I could during my studies.’
                                                           of its excellent industry reputation and flexible
                                                                                                                      Celia has already enjoyed many highlights in her
                                                           study options.
                                                                                                                      career but says it’s hard to trump working at the AFL
     Clocktower Centre, proudly owned and managed by
     Moonee Valley City Council
                                                           ‘It allowed me to combine study with the                   Grand Final.
                                                           sometimes-unsociable hours of the performing arts
                                                                                                                      ‘Being out on the MCG when the crowd roars as the
                                                           and events industry. The curriculum also provided a
     Celia Welch                                                                                                      siren signals that the AFL Grand Final is just about
                                                           breadth of tuition in the important business areas
     Master of Arts and Entertainment                                                                                 to start is exhilarating – as is the adrenaline rush
                                                           of marketing, law, finance and human resources.’
     Management (2010)                                                                                                of knowing your work is seen by 100,000 people in
     Freelance Arts Manager                                Discovering the ‘substantial body of academic              the stadium as well as millions via the live television
                                                           literature about arts management’ provided an              broadcast.’
                                                           important link between her studies and career, she
                                                           says.
                                                           ‘It was significant not only for completing the
                                                           course, but also for continuing my professional
                                                           development. I now find that reading widely and



8.
                                                                                                                                                                                  key
                                                                                                                                                                Course duration    3
                                                                                                                                                  Geelong Campus at Waurn Ponds    g
                                                                                                                                                      Geelong Waterfront Campus    f
                                                                                                                                                   Melbourne Campus at Burwood     b
                                                                                                                                                           Warrnambool Campus      W
                                                                                                                                                                     Off campus    x




graduate Certificate of Marketing                                                     Course structure
                                                                                      You must complete 8 credit points, comprising 7 credit points of core units
0.5   b x   Course code: M528                                                         and one elective unit.
Admission requirements: A bachelors degree or equivalent with no marketing            Core units
major, or seven years of relevant work experience in a marketing environment.         MLM790 Marketing Law
Deakin’s Graduate Certificate of Marketing is designed to provide specialist          MMK733 Strategic Marketing
knowledge and skills relating to the theoretical, practical, evaluative and           MMK737 Online Marketing
research frameworks underpinning marketing.                                           MPK701 Research Design and Analysis
                                                                                      MPK712 Advertising and Consumer Behaviour
The course allows articulation into the Master of Marketing.1
                                                                                      MPR732/MPK732 Marketing Management*
Course structure                                                                      MPK736 International Marketing
You must complete 4 credit points, comprising one core unit and 3 credit              Note: One core unit is available in off-campus mode only.
points of elective units.                                                             Elective units
Core unit                                                                             Select one unit from:
MPK732/MPR732 Marketing Management*                                                   MMK751 Services Marketing
Elective units                                                                        MPI700 Postgraduate Internship
Select 3 credit points of units from:                                                 MPK711 Strategic Customer Service
                                                                                      MPM705 Retailing
MLM790 Trade Practices Law
MMK733 Strategic Marketing                                                            Students precluded from one or more of the above compulsory units will be
MMK737 Online Marketing                                                               required to choose alternative units from:
MPK701 Research Design and Analysis                                                   ALR700 Public Relations Campaigns
MPK712 Advertising and Consumer Behaviour                                             ALR701 Public Relations Writing and Tactics
MPK736 International Marketing                                                        ALR704 Public Relations Management
MMK751 Services Marketing                                                             ALR706 Online Public Relations and Communication
MPK711 Strategic Customer Service                                                     ALR731 Public Relations Theory and Practice
1 Students articulating from the Graduate Certificate of Marketing will not receive   ALR782 Public Affairs and Opinion Formation
  any credit for prior learning into the Master of Marketing for units completed.     MMK792 Arts Marketing
* MPR code denotes residential version of the unit.                                   MMM793 Project and Event Management
                                                                                      MMS712 Sport Marketing
                                                                                      MMS715 Sport Promotions and Public Relations
Master of Marketing                                                                   MMS773 Sport Broadcasting
                                                                                      MPP701 Research Project 1a
1 b x    Course code: M728                                                            MPP702 Research Project 1b
Admission requirements: A four-year bachelors degree or equivalent with               MPP703 Research Project 2 (2 credit points)
no marketing major, or a three-year bachelors degree or equivalent with no            MPP704 Research Project 4 (4 credit points)
marketing major and a minimum of two years of relevant professional or                or any other MBA Master of Business Administration unit with approval from the
managerial experience in a marketing environment, or completion of the                course team chair.
Graduate Certificate of Marketing1.                                                   1 Students articulating from the Graduate Certificate of Marketing will not receive
                                                                                        any credit for prior learning into the Master of Marketing for units completed.
Deakin’s Master of Marketing is a specialist, professional course for                 * MPR code denotes residential version of the unit.
graduates who have not studied marketing previously.
                                                                                      www.deakin.edu.au/buslaw/dbs/course/mmkg
It is designed to provide an understanding of the theoretical, practical
and research frameworks which underpin marketing and to develop the
research, strategy and communication skills which are crucial in each of the
key areas of marketing.
It will develop knowledge and skills in areas such as marketing research
and integrated marketing communication which will enable graduates to
analyse, plan, implement and control marketing activities in a variety of
organisations.
Distinctive electives are available in sports marketing, arts marketing and
public relations. The course has a particular emphasis on online, services
and international marketing.




                                                                                                                                     Media, Communication and Creative Arts 9.
      Coursework degrees

      graduate Certificate of Children’s Literature                                        Course structure
                                                                                           You must complete 8 credit points of study comprising 2 credit points of
      1   (part time)   x   Course code: A562                                              compulsory core units; 2 credit points of children’s literature units selected
      Admission requirements: A bachelors degree from an approved tertiary                 from the specified list below and 4 credit points of electives selected
      institution, or qualifications deemed to be equivalent, or extensive relevant work   from the remaining children’s literature units and/or from the following
      experience undertaken at a senior level as deemed appropriate by the course          disciplines:
      selection team.
                                                                                           »   Advertising
      Become familiar with a broad range of texts, taking account of variations            »   Children’s literature
      of genre, the historical and cultural contexts in which children’s texts are         »   Journalism
      produced, and the ideological frameworks in which they are located. The              »   Literary studies
      course units advance knowledge through an introduction to contemporary               »   Media and communication
      critical theory and are regularly reviewed to ensure they remain relevant to         »   Professional writing
      the professional lives of students and graduates. See also Graduate Diploma          »   Public relations.
      of Children’s Literature.
                                                                                           See Master of Arts (Writing and Literature) (A748) and Master of
      Course structure                                                                     Communication (A747) for units available in the disciplines above.
      To qualify for the award of Graduate Certificate of Children’s Literature,           Core units
      you must successfully complete 4 credit points of study comprising 2                 Trimester 1
      credit points of compulsory core units; and 2 credit points of elective units        ALL702 Criticism of Literature for Children: A Variety of Approaches
      selected from a specified list.
                                                                                           Trimester 2
      See Graduate Diploma of Children’s Literature for unit details.                      ALL743 Narrative Theory and Children’s Literature
      graduate Diploma of Children’s Literature                                            Elective units
                                                                                           Trimester 1
      1   x   Course code: A641                                                            ALL701 Origins in Children’s Literature
      Admission requirements: A bachelors degree or equivalent from an approved            ALL707 New Media Texts for Children
      tertiary institution.                                                                ALL721 Driven to Write
      Become familiar with a broad range of texts, taking account of variations            Trimester 2
      of genre, the historical and cultural contexts in which children’s texts are         ALL708 The Picture Book: Reading and Writing
      produced, and the ideological frameworks in which they are located. The              ALL722 Texts for Young Adults
      course will introduce you to contemporary theoretical approaches to the
                                                                                           www.deakin.edu.au/arts-ed/childrenlit
      study of children’s texts, so beyond the span of the course itself you will
      be equipped to read texts in a more informed and theoretically grounded
      manner.
      The courses are designed by Professor Clare Bradford, an international prize-
      winning scholar in the field of Children’s Literature research. Throughout
      the course you will engage with current techniques of critical analysis that
      are responsive to cultural shifts, generational changes and the globalised
      marketplace of texts for children.
      Children’s literature also gives you a unique opportunity to combine your
      studies with professional writing and literary studies, or other professional
      communication studies such as journalism, public relations, media and
      communication.
      Units studied in the Graduate Certificate and Graduate Diploma of Children’s
      Literature gain credit in Deakin’s Master of Arts (Writing and Literature).
      See also Graduate Certificate of Children’s Literature and Master of Arts
      (Writing and Literature).




10.
                                                                                                                                                                        key
                                                                                                                                                      Course duration    3
                                                                                                                                        Geelong Campus at Waurn Ponds    g
                                                                                                                                            Geelong Waterfront Campus    f
                                                                                                                                         Melbourne Campus at Burwood     b
                                                                                                                                                 Warrnambool Campus      W
                                                                                                                                                           Off campus    x




graduate Certificate of film and Video                                                graduate Diploma of film and Video
0.5   b   Course code: A518                                                           1 b   Course code: A618
Admission requirements: A bachelors degree from an approved tertiary                  Admission requirements: A bachelors degree or equivalent from an approved
institution, or qualifications deemed to be equivalent, or extensive relevant work    tertiary institution. This program caters for graduates with no background in
experience undertaken at a senior level as deemed appropriate by the course           film and video production, but is also designed to offer postgraduate depth at
selection team.                                                                       an advanced project level to those with undergraduate qualifications in film.
This program caters for graduates with no background in film and video                The Graduate Diploma of Film and Video is professionally oriented,
production, but is also designed to offer postgraduate depth at an advanced           offering a wide range of units in film and video production practices as
project level to those with undergraduate qualifications in film.                     well as subjects in the humanities. You will undertake projects in a range
                                                                                      of contemporary forms that will enable you to complete a short film, or
The Graduate Certificate of Film and Video offers you an opportunity to
                                                                                      to develop specific skills such as cinematography that can be applied in
make a short film in a supportive environment. Choosing from a wide range
                                                                                      production, or to work in a variety of short film genres.
of units, you will gain specialist knowledge and skills which can be applied
to the production of your film in the Major Creative Project unit. See also           Course structure
Graduate Diploma of Film and Video.                                                   You must complete 8 credit points of study including at least four units from
                                                                                      the list below, together with four credit points of electives.
Course Structure
You must complete 4 credit points of study from the list below:                       Trimester 1
                                                                                      ACC707 Developing a Project: Ideas to Scripts
Trimester 1
                                                                                      ACM702 Directing: Techniques and Aesthetics
ACC707 Developing a Project: Ideas to Scripts
                                                                                      ACM703 Cinematography
ACM702 Directing: Technique and Aesthetics
                                                                                      ACM704 Film and Video Editing
ACM703 Cinematography
                                                                                      ACM717 Television Commercial Production
ACM704 Film and Video Editing
                                                                                      AIH708 Making Film, Constructing History
ACM717 Television Commercial Production
AIH708 Making Film, Constructing History                                              Trimester 2
                                                                                      ACC716 Film and Video Major Project (2 credit points)
Trimester 2
                                                                                      ACM705 Graphics and Compositing
ACC716 Film and Video Major Project (2 credit points)
                                                                                      ACM710 Film Business
ACM705 Graphics and Compositing
                                                                                      ACM718 Corporate and Community Documentary Production
ACM710 Film Business
                                                                                      ACM733 My Story: Autobiographical and Experimental Video Production
ACM718 Corporate and Community Documentary Production
ACM733 My Story: Autobiographical and Experimental Video Production                   The following unit may be taken as part of the 4 credit points of elective
Notes:                                                                                units:
» Some units may be offered during Trimester 3.
» Courses in film and video are under revision – refer to www.deakin.edu.au/courses
                                                                                      Trimester 1, 2 or 3
   for current information.                                                           ACM737 Creative Arts International Project or Study Tour




Postgraduate film and video students at the Melbourne Campus at Burwood.



                                                                                                                             Media, Communication and Creative Arts 11.
      Coursework degrees

      Master of film and Video                                                                 graduate Certificate of Journalism
      1.5   b   Course code: A718                                                              1   (part time)   b x   Course code: A549
      Admission requirements: A bachelors degree from an approved tertiary                     Admission requirements: A bachelors degree from an approved tertiary
      institution or equivalent. This program caters for graduates with no background          institution or equivalent qualifications, or extensive relevant work experience
      in film and video production, but is also designed to offer postgraduate depth at        undertaken at a senior level.
      an advanced project level to those with undergraduate qualifications in film.
                                                                                               Postgraduate journalism courses provide an intensive practical component,
      The Master of Film and Video provides you with greater scope to create                   ensuring strong job-entry skills. The courses will enhance journalistic
      content across evolving and diverse distribution platforms, and to acquire               creative and critical thinking skills, which are essential to progression in this
      the entrepreneurial skills necessary to create your own employment.                      vibrant profession, and will also prepare you for the challenges you will face
                                                                                               by helping develop the analytical skills necessary for reporting events in
      There is no other course in the Victorian tertiary providers market at a
                                                                                               context.
      masters level that is professionally oriented, giving you the in-course
      experience of making short films that are ‘festival ready’ for potential                 See also Graduate Diploma of Journalism.
      promoters and producers.
                                                                                               Course structure
      By enrolling in the Master of Film and Video, you have the freedom and                   You must complete 4 credit points of study from the list below:
      flexibility to explore ideas and interests in the humanities – providing a rich
                                                                                               Trimester 1
      foundation upon which to build your professional film and video practices.
                                                                                               ALJ724 Law Media and Communication
      Course structure                                                                         ALJ728 Feature Writing
      To qualify for the award of Master of Film and Video, a you must successfully            ALJ729 Newsroom Practice
      complete 12 credit points of study including a minimum of 8 credit points                ALR715 New Ventures in Creative Enterprise
      chosen from the prescribed list of units below together with 4 credit points
                                                                                               Trimester 2
      of electives.
                                                                                               ACE707 Imaging for Media
      Electives can be chosen from the recommended list below or any level 7                   ALJ710 Multimedia Reporting
      coded unit offered within the Faculty of Arts and Education.                             ALJ722 Journalism in Contemporary Society
                                                                                               ALJ725 Editing and Design in a Multiple Media Environment
      Trimester 1
      ACC707 Developing a Project: Ideas to Scripts
      ACM702 Directing: Technique and Aesthetics
      ACM703 Cinematography
      ACM704 Film and Video Editing
      ACM717 Television Commercial Production
      AIH708 Making Film, Constructing History
      Trimester 2
      ACC716 Film and Video Major Project (2 credit points)
      ACM705 Graphics and Compositing
      ACM710 Film Business
      ACM718 Corporate and Community Documentary Production
      ACM733 My Story: Autobiographical and Experimental Video Production
      Trimester 1 or 2
      ALX721 Creative Industries Internship
      The following unit may be taken as part of the 4 credit points of elective
      units:
      Trimester 1, 2 or 3
      ACM737 Creative Arts International Project or Study Tour
      Notes:
      (i) Some units may be offered during Trimester 3.
      (ii) Courses in film and video are under revision – refer to www.deakin.edu.au/courses
           for current information.

      www.deakin.edu.au/arts-ed/film-video




                                                                                               A postgraduate film and video student at the Melbourne Campus at Burwood.




12.
                                                                                                                                                                    key
                                                                                                                                                  Course duration    3
                                                                                                                                    Geelong Campus at Waurn Ponds    g
                                                                                                                                        Geelong Waterfront Campus    f
                                                                                                                                     Melbourne Campus at Burwood     b
                                                                                                                                             Warrnambool Campus      W
                                                                                                                                                       Off campus    x




graduate Diploma of Journalism                                                  graduate Certificate of Literary Studies
1 b x   Course code: A649                                                       1   (part time)   x   Course code: A535
Admission requirements: A bachelors degree from an approved tertiary            Admission requirements: A bachelors degree from an approved tertiary
institution or equivalent qualifications.                                       institution, or qualifications deemed to be equivalent, or extensive relevant work
                                                                                experience undertaken at a senior level as deemed appropriate by the course
Deakin’s Graduate Diploma of Journalism is designed for people working in
                                                                                selection team.
the journalism industry who are seeking to upgrade their qualifications or
to refresh or advance their professional skills. You will be provided with an   The Graduate Certificate of Literary Studies allows you to study, at an
intensive practical component, ensuring strong job-entry skills.                advanced level, several topics related to English or literary studies. These
                                                                                include the ways in which the discipline was constituted in the late
Following the successful completion of the Graduate Diploma of Journalism
                                                                                nineteenth and early twentieth centuries and is now being reconstituted to
you can continue your studies and gain credit in Deakin’s Master of
                                                                                reflect social and cultural change; generic traditions and variations; oral and
Communication.
                                                                                written forms; creative and critical approaches; variations related to gender
See also Graduate Certificate and Graduate Diploma of Media and                 and age.
Communication, Graduate Certificate and Graduate Diploma of Public
Relations and the Master of Communication.                                      Course structure
                                                                                You must complete 4 credit points of study from the list below:
Course structure
                                                                                Trimester 1
You must complete 8 credit points, comprising 4 credit points of ALJ-coded
                                                                                ALL705 Short Stories: Writers and Readers
journalism units, and 4 credit points of elective units. You can exit this
                                                                                ALL706 Histories, Fictions
course early (after 4 credit points) and receive a Graduate Certificate of
                                                                                ALL721 Driven to Write
Journalism. See the Master of Arts (Writing and Literature) and the Master of
                                                                                ALL755 The Other Side of the World: Literature of Sadness – The Body –
Communication for the specialisation units in the following disciplines:
                                                                                Mind in Crisis
»   Advertising
                                                                                Trimester 2
»   Children’s literature
                                                                                ALL722 Texts for Young Adults
»   Journalism
                                                                                ALL724 Reviewing
»   Literary studies
                                                                                ALL771 Postmodern Fiction and Popular Culture
»   Media and communication
                                                                                ALL783 Life Writing: Theory and Practice
»   Professional writing
                                                                                ALL784 Writing and Film
»   Public relations.
Trimester 1
ALJ724 Law Media and Communication
ALJ728 Feature Writing
ALJ729 Newsroom Practice
ALR715 New Ventures in Creative Enterprise
Trimester 2
ACE707 Imaging for Media
ALJ710 Multimedia Reporting
ALJ722 Journalism in Contemporary Society
ALJ725 Editing and Design in a Multiple Media Environment
www.deakin.edu.au/arts-ed/comm




                                                                                                                          Media, Communication and Creative Arts 13.
      Coursework degrees

      graduate Diploma of Literary Studies                                              graduate Certificate of Media and Communication
      1   x   Course code: A635                                                         1   (part time)   b x   Course code: A539
      Admission requirements: A bachelors degree from an approved tertiary              Admission requirements: A bachelors degree from an approved tertiary
      institution, or qualifications deemed to be equivalent.                           institution or equivalent qualifications, or extensive relevant work experience
                                                                                        undertaken at a senior level.
      The Graduate Diploma of Literary Studies allows you to study, at an
      advanced level, several topics related to English or literary studies. These      The Graduate Certificate of Media and Communication is based on the
      include the ways in which the discipline was constituted in the late              integration of several disciplines and emphasises commonalities of
      nineteenth and early twentieth centuries and is now being reconstituted to        practices and institutions in different sectors of the industry. This distinctive
      reflect social and cultural change; generic traditions and variations; oral and   interdisciplinary and cross-disciplinary perspective underpins a broad mix
      written forms; creative and critical approaches; variations related to gender     of subjects, in contrast to the narrow focus of other vocational courses, and
      and age.                                                                          is designed to match the dynamic and unpredictable nature of the industry.
                                                                                        See also Graduate Diploma of Media and Communication.
      The course is designed for professionals working in fields requiring high
      analytical and writing skills, such as teaching, the public service and fields    Course structure
      relating to the publishing industry where flexible and multi-skilling enhance     You must complete 4 credit points of study, comprising a compulsory core
      employment opportunities. Units studied in the Graduate Certificate and           unit and three elective units.
      Graduate Diploma of Literacy Studies gain credit in Deakin’s Master of Arts
                                                                                        Core unit
      (Writing and Literature). See also Master of Arts (Writing and Literature) and
                                                                                        ALC706 Culture, Communication and Globalisation: Critical Practices in/and
      Master of Communication.
                                                                                        Local Cultures
      Course structure                                                                  Elective units
      You must complete 8 credit points of study comprising 4 credit points of          Trimester 1
      literary studies units selected from the specified list below; and 4 credit       ACM717 Television Commercial Production
      points of electives selected from the remaining literary studies units and/or     ACM723 Media Futures: Technology, Regulation and Markets
      from the following disciplines:                                                   ACM730 Images, Symbols and Identity
      »   Advertising                                                                   ALC705 Organisational Communication: Culture, Diversity, Technology
      »   Children’s literature                                                         and Change
      »   Journalism                                                                    ALJ724 Law, Media and Communication
      »   Literary studies                                                              ALW729 Writing for Communication Media
      »   Media and communication                                                       Trimester 2
      »   Professional writing                                                          ACM701 Global Media and War
      »   Public relations.                                                             ACM716 Building Creative Teams
      Literary studies                                                                  ACM718 Corporate and Community Documentary Production
      Trimester 1                                                                       ACM727 Media Design
      ALL705 Short Stories: Writers and Readers                                         ACM733 My Story: Autobiographical and Experimental Video Production
      ALL706 Histories, Fictions                                                        ALR732 Research Methods for Contemporary Society
      ALL721 Driven to Write                                                            Note: Not all units are available in both study modes, please check the availability of units.
      ALL755 The Other Side of the World: Literature of Sadness – The Body –
      Mind in Crisis
      Trimester 2
      ALL722 Texts for Young Adults
      ALL724 Reviewing
      ALL771 Postmodern Fiction and Popular Culture
      ALL783 Life Writing: Theory and Practice
      ALL784 Writing and Film
      See also
      Master of Arts (Writing and Literature) (A748) page 18 and Master of
      Communication (A747) page 20 for units available in the disciplines above.

      www.deakin.edu.au/arts-ed/wlit




14.
                                                                                                                                                                            key
                                                                                                                                                          Course duration    3
                                                                                                                                            Geelong Campus at Waurn Ponds    g
                                                                                                                                                Geelong Waterfront Campus    f
                                                                                                                                             Melbourne Campus at Burwood     b
                                                                                                                                                     Warrnambool Campus      W
                                                                                                                                                               Off campus    x




graduate Diploma of Media and Communication                                        graduate Certificate of Motion Capture
1 b x   Course code: A639                                                          0.5 b   Course code: A556
Admission requirements: A bachelors degree from an approved tertiary               Admission requirements: A bachelors degree from an approved tertiary
institution or equivalent qualifications.                                          institution or equivalent qualifications, or extensive relevant work experience
                                                                                   undertaken at a senior level.
Deakin’s Graduate Diploma of Media and Communication integrates several
disciplines and emphasises commonalties of practices and institutions in           The Graduate Certificate of Motion Capture will provide graduates from
different sectors of the industry. This distinctive interdisciplinary and cross-   a range of disciplines including animation, film and video, dance, drama,
disciplinary perspective underpins a broad mix of subjects, in contrast to the     game development and multimedia with the opportunity to develop an
narrow focus of other vocational courses.                                          understanding of motion capture techniques and applications.
Following the successful completion of the Graduate Diploma of Media and           The graduate certificate is aimed at graduates who have not had the
Communication you can continue your studies and gain credit in Deakin’s            opportunity to study in motion capture during their undergraduate
Master of Communication.                                                           degrees.
See also Graduate Certificate and Graduate Diploma of Journalism, Graduate         Course structure
Certificate and Graduate Diploma of Public Relations and the Master of             You must complete 4 credit points, comprising 3 credit points of core units
Communication.                                                                     and one elective unit.
Course structure                                                                   Core units
You must complete 8 credit points, comprising one core unit (1 credit point),      AMC701 Motion Capture Boot Camp
plus 3 credit points of elective units from the area of media and                  AMC702 Animating Motion
communication, and an additional 4 credit points of elective units which           AMC703 Digital Puppetry
may be selected from the following disciplines: advertising, children’s            Elective units
literature, journalism, literary studies, media and communication,                 Select one of the following electives:
professional writing and public relations.
                                                                                   ACD711 Dance and Technology
You can exit this course early (after 4 credit points) and receive a Graduate      or any elective from the Master of Film and Video or the Master of Arts (Creative
Certificate of Media and Communication. See the Master of Communication            Enterprise).
for the Media and Communication specialisation units, and Master of Arts
(Writing and Literature) for other specialisations.                                www.deakin.edu.au/arts-ed/courses/postgrad/motion

Course structure
Core unit
Trimester 1
ALC706 Culture, Communication and Globalisation: Critical Practices in/and
Local Cultures
Electives
Not all units are available at Burwood or off campus. Please check
availability of units.
Trimester 1
ACM717 Television Commercial Production
ACM723 Media Futures: Technology, Regulation and Markets
ACM730 Images, Symbols and Identity
ALC705 Organisational Communication: Culture, Diversity, Technology and
Change
ALJ724 Law Media and Communication
ALW729 Writing for Communication Media
Trimester 2
ACM701 Global Media and War
ACM716 Building Creative Teams
ACM718 Corporate and Community Documentary Production
ACM727 Media Design
ACM733 My Story: Autobiographical and Experimental Video Production
ALR732 Research Methods for Contemporary Society

www.deakin.edu.au/arts-ed/comm




                                                                                   In Deakin’s motion capture facility at the Melbourne Campus at Burwood.




                                                                                                                               Media, Communication and Creative Arts 15.
      Coursework degrees

      graduate Certificate of Professional Writing                                          graduate Diploma of Professional Writing
      1   (part time)   b x   Course code: A561                                             1 b x   Course code: A661
      Admission requirements: A bachelors degree from an approved tertiary                  Admission requirements: A bachelors degree from an approved tertiary
      institution or equivalent qualifications, or extensive relevant work experience       institution or equivalent qualifications.
      undertaken at a senior level.
                                                                                            Deakin’s Graduate Diploma of Professional Writing aims to develop the skills
      Deakin’s Graduate Certificate of Professional Writing aims to develop the             required to prepare work for publication.
      skills required to prepare work for publication.
                                                                                            In each area of study: fiction, non-fiction, writing for children, poetry, editing
      See also Graduate Diploma of Professional Writing.                                    and scriptwriting, you will be given practical experience of the process of
                                                                                            writing and revision.
      Course structure
      You must complete 4 credit points of study from the list below.                       Following the successful completion of the Graduate Diploma of
                                                                                            Professional Writing you can continue your studies and gain credit in
      Trimester 1
                                                                                            Deakin’s Master of Communication or the Master of Arts (Writing and
      ALR715 New Ventures in Creative Enterprise
                                                                                            Literature).
      ALL705 Short Stories: Writers and Readers
      ALL706 Histories, Fictions                                                            Course structure
      ALW729 Writing for Communication Media                                                You must complete 8 credit points, comprising 4 credit points of ALW
      ALW730 Creative Non-Fiction Writing A                                                 units and an additional 4 credit points of elective units from the remaining
      ALW732 Fiction Writing: Story, Structure and Starting Out                             professional writing units and/or from the following areas; advertising,
      ALW734 Script Writing A                                                               children’s literature, journalism, literary studies, media and communication
      ALW736 Poetics of Writing A                                                           and public relations. You can exit this course early (after 4 credit points)
      ALW738 Editing                                                                        and receive a Graduate Certificate of Professional Writing. See the Master
                                                                                            of Communication (page 20) and Master of Arts (Writing and Literature)
      Trimester 2
                                                                                            (page 18) for the specialisation units.
      ACM733 My Story: Autobiographical and Experimental Video Production
      ALW720 Travel Writing
                                                                                            www.deakin.edu.au/arts-ed/wlit
      ALW731 Creative Non-Fiction Writing B
      ALW733 Fiction Writing: Ideas and Innovations
      ALW735 Script Writing B
      ALW737 Poetics of Writing B
      ALW739 Publishing
      Trimester 3
      ALW749 Crossing Borders – in Country Travel and Research Project
      Note: You may complete any combination of units, however B units require A units as
      prerequisites.




      Students at the National Gallery of Victoria.




16.
                                                                                                                                                                                      key
                                                                                                                                                                   Course duration     3
                                                                                                                                                     Geelong Campus at Waurn Ponds     g
                                                                                                                                                         Geelong Waterfront Campus     f
                                                                                                                                                      Melbourne Campus at Burwood      b
                                                                                                                                                              Warrnambool Campus       W
                                                                                                                                                                        Off campus     x




graduate Certificate of Public Relations                                                  graduate Diploma of Public Relations
0.5   b x   Course code: A543                                                             1 b x    Course code: A643
Admission requirements: A bachelors degree from an approved tertiary                      Admission requirements: A bachelors degree from an approved tertiary
institution or equivalent qualifications, or extensive relevant work experience           institution or equivalent.
undertaken at a senior level.
                                                                                          Deakin’s Graduate Diploma of Public Relations will provide you with the
Deakin’s Graduate Certificate of Public Relations will provide you with the               ability to design and implement public relations campaigns, contribute
ability to design and implement public relations campaigns, contribute                    to the management of organisations, conduct appropriate research,
to the management of organisations, conduct appropriate research,                         understand the role of public relations in contemporary society and
understand the role of public relations in contemporary society and                       appreciate the social, administrative, cultural and ethical implications of
appreciate the social, administrative, cultural and ethical implications of               public relations activity.
public relations activity. See also Graduate Diploma of Public Relations.
                                                                                          Graduates are eligible for membership of the Public Relations Institute of
Course structure                                                                          Australia (PRIA).
You must complete 4 credit points of study from the list below.                           Following the successful completion of the Graduate Diploma of Public
Trimester 1                                                                               Relations you can continue your studies and gain credit in Deakin’s Master
ALR704 Public Relations Management                                                        of Communication.
ALR706 Online Public Relations and Communication                                          See also Graduate Certificate and Graduate Diploma of Media and
ALR715 New Ventures in Creative Enterprise                                                Communication, Graduate Certificate and Graduate Diploma of Journalism,
ALR731 Public Relations Theory and Practice                                               and Master of Communication.
ALR733 Advertising Theory and Practice
ALR782 Public Affairs and Opinion Formation (online)                                      Course structure
                                                                                          You must complete 8 credit points. Students wishing to qualify for
Trimester 2
                                                                                          membership of the Public Relations Institute of Australia (PRIA) must select
ALR700 Public Relations Campaigns
                                                                                          6 credit points of ALR-coded units, including ALR700, ALR704, ALR731 and
ALR701 Public Relations Writing and Tactics
                                                                                          ALR732 Public Relations specialisation structure. You can exit this course
ALR710 Marketing Communication
                                                                                          early (after 4 credit points) and receive a Graduate Certificate of Public
ALR732 Research Methods for Contemporary Society
                                                                                          Relations.
Note: It is strongly recommended that you take unit ALR731 in your initial trimester of
enrolment.                                                                                See the Master of Communication and Master of Arts (Writing and
                                                                                          Literature) for the specialisation units in the following disciplines:
                                                                                          »   Advertising
                                                                                          »   Children’s literature
                                                                                          »   Journalism
                                                                                          »   Literary studies
                                                                                          »   Media and communication
                                                                                          »   Professional writing
                                                                                          »   Public relations.
                                                                                          Course structure
                                                                                          Trimester 1
                                                                                          ALJ724 Law Media and Communication
                                                                                          ALR704 Public Relations Management
                                                                                          ALR706 Online Public Relations and Communication
                                                                                          ALR715 New Ventures in Creative Enterprise
                                                                                          ALR731 Public Relations Theory and Practice
                                                                                          ALR733 Advertising Theory and Practice
                                                                                          ALR782 Public Affairs and Opinion Formation
                                                                                          Trimester 2
                                                                                          ALR700 Public Relations Campaigns
                                                                                          ALR701 Public Relations Writing and Tactics
                                                                                          ALR710 Marketing Communication
                                                                                          ALR718 New Activism, Communication and Citizenship
                                                                                          ALR732 Research Methods for Contemporary Society
                                                                                          Trimester 1 or 3
                                                                                          AIP740 Public Policy Analysis
                                                                                          Note: It is strongly recommended that you take ALR731 in your initial level of enrolment.

                                                                                          www.deakin.edu.au/arts-ed/comm




                                                                                                                                        Media, Communication and Creative Arts 17.
      Coursework degrees

      Master of Arts (Writing and Literature)                                                        Children’s literature
                                                                                                     Core units
       1.5   b x   Course code: A748                                                                 Trimester 1
      Admission requirements: A bachelors degree from an approved tertiary                           ALL702 Criticism of Literature for Children: A Variety of Approaches
      institution.                                                                                   Trimester 2
      Deakin’s Master of Arts (Writing and Literature) offers a unique combination                   ALL743 Narrative Theory and Children’s Literature
      of literary and creative writing options, together with the possibility for                    Electives
      cross-disciplinary explorations and access to the more practical and applied                   Trimester 1
      areas of journalism, media and communications and public relations.                            ALL701 Origins in Children’s Literature
      The course employs flexible, blended teaching and learning methodologies                       ALL707 New Media Texts for Children
      and offers a broad range of options to design your own program to suit your                    ALL721 Driven to Write
      interests.                                                                                     Trimester 2
      The course is designed to provide career enhancement and employment for                        ALL708 The Picture Book: Reading and Writing
      those who wish to be employed in the fields of children’s literature, literary                 ALL722 Texts for Young Adults
      studies and professional writing.
                                                                                                     Literary studies
      Specialisations                                                                                Elective units
      » Children’s literature                                                                        Trimester 1
      » Literary studies                                                                             ALL705 Short Stories: Writers and Readers
      » Professional writing.                                                                        ALL706 Histories, Fictions
      Note: Not all units in the specialisations are offered at Burwood and off campus.
                                                                                                     ALL721 Driven to Write
      Please carefully check availability of units in the course structure and unit descriptions.    ALL755 The Other Side of the World: Literature of Sadness – The Body –
                                                                                                     Mind in Crisis
      Course structure                                                                               ALR715 New Ventures in Creative Enterprise
      To qualify for the Master of Arts (Writing and Literature), a student must
      successfully complete 12 credit points of study comprising:                                    Trimester 2
                                                                                                     ALL722 Texts for Young Adults
      » a minimum of 6 credit points to be taken from the following                                  ALL724 Reviewing
        specialisations, including at least 4 credit points (including core units)                   ALL771 Postmodern Fiction and Popular Culture
        from one specialisation:                                                                     ALL783 Life Writing: Theory and Practice
         – Children’s literature                                                                     ALL784 Writing and Film
         – Literary studies
         – Professional writing.
      » a further 6 credit points of electives selected from units offered in the
        specialisations and/or from units offered in the Master of Communication
        (A747).
      See the Master of Communication (A747) for available units on page 20.
      Note: Students who complete a specialisation of 4 credit points will have the specialisation
      indicated on their academic transcript.

      Research pathway
      You may also choose to include a research component within the Master of
      Arts (Writing and Literature) to enable you to proceed to Higher Degrees
      by Research (HDR) Programs. You must complete 6 credit points of research
      units as part of the total 12 credit points required to complete the Master of
      Arts (Writing and Literature).
      If you are interested in undertaking the research component you should
      seek advice from the unit chair or course coordinator.




18.
                                                                                                                                          key
                                                                                                                        Course duration    3
                                                                                                          Geelong Campus at Waurn Ponds    g
                                                                                                              Geelong Waterfront Campus    f
                                                                                                           Melbourne Campus at Burwood     b
                                                                                                                   Warrnambool Campus      W
                                                                                                                             Off campus    x




Professional writing
Electives
Trimester 1
ALL705 Short Stories: Writers and Readers
ALL706 Histories, Fictions
ALW729 Writing for Communication Media
ALW730 Creative Non-Fiction Writing A
ALW732 Fiction Writing: Story, Structure and Starting Out
ALW734 Script Writing A
ALW736 Poetics of Writing A
ALW738 Editing
Trimester 2
ACM733 My Story: Autobiographical and Experimental Video Production
ALR715 New Ventures in Creative Enterprise
ALW720 Travel Writing
ALW731 Creative Non-Fiction Writing B
ALW733 Fiction Writing: Ideas and Innovations
ALW735 Script Writing B
ALW737 Poetics of Writing B
ALW739 Publishing
Trimester 3
ALW749 Crossing Borders – in Country Travel and Research Project
Note: You may complete any combination of units, however B units require A units as
prerequisites. Some units are offered in alternate years – refer to www.deakin.edu.au/courses
for details.

Research units
Trimester 1
AAR710 Research Methods
Trimester 2
ALL779 Literary and Cultural Theory
ALW792 Theorising Creativity
Trimester 1 and 2
ALX711 Research Project (4 credit points)
ALX715 Research Project A (2 credit points)
ALX716 Research Project B (2 credit points)
ALX720 Minor Research Project (2 credit points)

www.deakin.edu.au/arts-ed/wlit




                                                                                                Media, Communication and Creative Arts 19.
      Coursework degrees

      Master of Communication                                                            Specialisations
                                                                                         »   Advertising
      1.5   b x   Course code: A747                                                      »   Journalism
      Admission requirements: A bachelors degree from an approved tertiary               »   Media and communication
      institution or equivalent.                                                         »   Professional writing
                                                                                         »   Public relations.
      The Master of Communication is a stimulating course which creates
      professionals with advanced communication skills. The course recognises            Note: Not all units in the specialisations are offered at Burwood and off campus.
                                                                                         Please carefully check availability of units in the course structure and unit descriptions.
      the advances in communication technologies and the increasing
      globalisation of business enterprises.                                             Advertising
      The course is designed for those wanting to enter the professional                 Trimester 1
      communication industry and those already in the industry wanting to gain           ALJ724 Law Media and Communication
      or add to their qualifications for career advancement prospects.                   ALR715 New Ventures in Creative Enterprise
                                                                                         ALR733 Advertising Theory and Practice
      You will undertake specific and intensive professional training in the areas
      of journalism, media and communication, professional writing or public             Trimester 2
      relations, with the possibility of cross-disciplinary explorations. The coherent   ACE701 Developing Arts Audiences
      and flexible course structure allows you to build on your knowledge base           ACE707 Imaging for Media
      so you can move across professional fields. The course acknowledges that           ALC714 Advertising: Designing Desires
      a broader range of skills is required to remain competitive and maintain           ALR710 Marketing Communication
      competencies in the industry.                                                      ALR732 Research Methods for Contemporary Society

      Course structure                                                                   Trimester 1 and Trimester 2
      You must complete 12 credit points, including a minimum of 6 credit                ALX711 Research Project (4 credit points)
      points (including core units) from one of the specialisations: advertising,        ALX715 Research Project A (2 credit points)
      journalism, media and communication, professional writing, public                  ALX716 Research Project B (2 credit points)
      relations, and 6 credit points of electives selected from units offered in         ALX720 Minor Research Project (2 credit points)
      the specialisations and/or units offered in the Master of Arts (Writing and        ALX721 Creative Industries Internship
      Literature) or any other elective with the permission of the course director.




                                                                                         With a strong career background in strategic marketing and public relations,
                                                                                         Deb Ganderton chose Deakin’s masters degree in Professional Communication
                                                                                         because it ‘most closely aligned’ her career needs.
                                                                                         Deb’s communications career has involved work for major corporate
                                                                                         organisations and local government. Currently, she is the Executive Manager
                                                                                         of Communications and Engagement for the City of Boroondara which is
                                                                                         responsible for 165,000 residents in Melbourne’s inner eastern suburbs.
                                                                                         ‘This is a newly-created position and I have a seat on the executive
                                                                                         management table which is unusual,’ she says. ‘I have been in the position since
                                                                                         July 2009 and hope to stay for quite some time as there is such respect and
                                                                                         commitment to the philosophy that better decisions are made when you involve
                                                                                         people who are affected by the decision. It’s a communicator’s dream job.’
                                                                                         Deb says her Deakin studies provided strong relevance to her career.
                                                                                         ‘It gave me the opportunity to learn the fundamentals of public relations
                                                                                         practice, learn the difference between public relations and journalism practice
                                                                                         and practitioners, to understand the importance of strong editing skills, to
                                                                                         have a vocabulary and a toolbox of theory to explain and test what you know
                                                                                         intuitively,’ she explains.
                                                                                         As a mature-age student, Deb says she felt well supported by Deakin’s staff and
                                                                                         the University’s facilities during her three years of part-time study.
      Deb Ganderton
                                                                                         ‘I was nurtured through a very scary first year, blossomed in the second year
      Master of Arts – Professional Communication*
                                                                                         and just flew through the third year. My studies at Deakin gave me a framework
      Currently: Executive Manager Communications and Engagement
                                                                                         for my thinking and gave me the confidence to prosecute my thoughts on the
      City of Boroondara, Melbourne
                                                                                         practice of communication within the industry and internationally.’
      * Now offered as a Master of Communication.




20.
                                                                                                                                                                     key
                                                                                                                                                   Course duration       3
                                                                                                                                     Geelong Campus at Waurn Ponds       g
                                                                                                                                         Geelong Waterfront Campus       f
                                                                                                                                      Melbourne Campus at Burwood        b
                                                                                                                                              Warrnambool Campus         W
                                                                                                                                                        Off campus       x




Journalism                                                                Professional writing
Trimester 1                                                               Trimester 1
ALJ724 Law Media and Communication                                        ALL705 Short Stories: Writers and Readers
ALJ728 Feature Writing                                                    ALL706 Histories, Fictions
ALJ729 Newsroom Practice                                                  ALR715 New Ventures in Creative Enterprise
ALR715 New Ventures in Creative Enterprise                                ALW729 Writing for Communication Media
                                                                          ALW730 Creative Non-Fiction Writing A
Trimester 2
                                                                          ALW732 Fiction Writing: Story, Structure and Starting Out
ACE707 Imaging for Media
                                                                          ALW734 Script Writing A
ALJ710 Multimedia Reporting
                                                                          ALW736 Poetics of Writing A
ALJ722 Journalism in Contemporary Society
                                                                          ALW738 Editing
ALJ725 Editing and Design in a Multiple Media Environment
ALR732 Research Methods for Contemporary Society                          Trimester 2
                                                                          ACM733 My Story: Autobiographical and Experimental Video Production
Trimester 1 and Trimester 2
                                                                          ALW720 Travel Writing
ALX711 Research Project (4 credit points)
                                                                          ALW731 Creative Non-Fiction Writing B
ALX715 Research Project A (2 credit points)
                                                                          ALW733 Fiction Writing: Ideas and Innovations
ALX716 Research Project B (2 credit points)
                                                                          ALW735 Script Writing B
ALX720 Minor Research Project (2 credit points)
                                                                          ALW737 Poetics of Writing B
ALX721 Creative Industries Internship
                                                                          ALW739 Publishing
Media and communication                                                   ALR732 Research Methods for Contemporary Society
Core unit
                                                                          Trimester 1 and Trimester 2
Trimester 1
                                                                          ALX711 Research Project (4 credit points)
ALC706 Culture, Communication and Globalisation: Critical Practices in/
                                                                          ALX715 Research Project A (2 credit points)
and Local Cultures
                                                                          ALX716 Research Project B (2 credit points)
Elective Units                                                            ALX720 Minor Research Project (2 credit points)
Trimester 1                                                               ALX721 Creative Industries Internship
ACM717 Television Commercial Production
                                                                          Trimester 3
ACM723 Media Futures: Technology, Regulation and Markets
                                                                          ALW749 Crossing Borders – in Country Travel and Research Project
ACM730 Images, Symbols and Identity
ALC705 Organisational Communication: Culture, Diversity, Technology and   Note: You may complete any combination of units, however B units require A units as
                                                                          prerequisites.
Change
ALJ724 Law Media and Communication                                        Public relations
ALR715 New Ventures in Creative Enterprise                                Trimester 1
ALW729 Writing for Communication Media                                    AIP740 Public Policy Analysis
Trimester 2                                                               ALR704 Public Relations Management
ACM701 Global Media and War                                               ALR706 Online Public Relations and Communication
ACM716 Building Creative Teams                                            ALR715 New Ventures in Creative Enterprise
ACM718 Corporate and Community Documentary Production                     ALR731 Public Relations Theory and Practice
ACM727 Media Design                                                       ALR733 Advertising Theory and Practice
ACM733 My Story: Autobiographical and Experimental Video Production       ALR782 Public Affairs and Opinion Formation (online)
ALR732 Research Methods for Contemporary Society                          Trimester 2
Trimester 1 and Trimester 2                                               ALR700 Public Relations Campaigns
ALX711 Research Project (4 credit points)                                 ALR701 Public Relations Writing and Tactics
ALX715 Research Project A (2 credit points)                               ALR710 Marketing Communication
ALX716 Research Project B (2 credit points)                               ALR718 New Activism, Communication and Citizenship
ALX720 Minor Research Project (2 credit points)                           ALR732 Research Methods for Contemporary Society
ALX721 Creative Industries Internship                                     Trimester 1 and Trimester 2
                                                                          ALX711 Research Project (4 credit points)
                                                                          ALX715 Research Project A (2 credit points)
                                                                          ALX716 Research Project B (2 credit points)
                                                                          ALX720 Minor Research Project (2 credit points)
                                                                          ALX721 Creative Industries Internship
                                                                          Notes:
                                                                          » If you wish to qualify for membership of the Public Relations Institute of
                                                                             Australia (PRIA) you must select 6 credit points of ALR-coded units including ALR700,
                                                                             ALR704, ALR731 and ALR732.
                                                                          » Some units are offered in alterate years – refer to www.deakin.edu.au/courses for details.

                                                                          www.deakin.edu.au/arts-ed/comm




                                                                                                                        Media, Communication and Creative Arts 21.
      Coursework degrees

      Master of Communication/                                                                    Course structure
                                                                                                  To qualify for the combined course Master of Communication/Master of
      Master of Arts (Creative enterprise)                                                        Arts (Creative Enterprise) you must successfully complete 16 credit points of
      2 b   Course code: D714                                                                     study comprising:
      Admission requirements: A bachelors degree from an approved tertiary                        » 7 credit points of core units from within the Master of Arts (Creative
      institution, or industry equivalent. In addition, one of the following may be                 Enterprise)
      required: A Graduate Certificate offered by the School of Communication and
                                                                                                  » at least 6 credit points of study (including core units) from one of the
      Creative Arts or similar award considered equivalent by the Course Coordinator;
                                                                                                    following specialisations from the Master of Communication: Advertising;
      or at least 2 years work experience in creative arts together with a proposal for a
                                                                                                    Journalism; Public Relations^; Professional Writing; or Media and
      creative enterprise.
                                                                                                    Communication (refer to page 20)
      The Master of Communication is a stimulating course which creates
                                                                                                  » a further 3 credit points of electives selected from units offered within the
      professionals with advanced communication skills. The course recognises
                                                                                                    Master of Communication and/or from units offered within the Master
      the advances in communication technologies and the increasing
                                                                                                    of Arts (Writing and Literature) or the elective list from Master of Arts
      globalisation of business enterprises.
                                                                                                    (Creative Enterprise), or any other elective with the permission of the
      The Master of Arts (Creative Enterprise) provides intensive training in                       Course Director.
      developing a new creative venture, including business and strategic                         Core units
      planning in the creative industries, alongside creative practice and                        Trimester 1
      development in writing, publishing, new media, performance and/or                           ALJ724 Law Media and Communication
      film. It culminates in the development of a start-up creative enterprise or                 ALR715 New Ventures in Creative Enterprise
      production outcomes for a project.
                                                                                                  Trimester 2
      The combined Master of Communication/Master of Arts (Creative                               ACE701 Developing Arts Audiences
      Enterprise) is a two year course which brings together two successful
      masters programs which provide the opportunity to develop work-ready,                       Trimester 1 and Trimester 2
      competitive broader skills with specialisms in advertising, public relations,               ACE704 Creative Enterprise Incubator (4 credit points)
      journalism, media and communication, professional writing to increase                       ^ If you wish to qualify for membership of the Public Relations Institute of
      employability. The intensive creative incubator provides the opportunity                      Australia (PRIA) you must select 6 credit points of ALR-coded units, including ALR700,
                                                                                                    ALR704, ALR731 and ALR732.
      to take a creative project, start-up creative enterprise or production
      outcomes to industry-ready standard. The combined course offers a unique                    www.deakin.edu.au/arts-ed/centerprise
      professional edge to students.
      Specialisations
      »   Advertising
      »   Journalism
      »   Media and communication
      »   Professional writing
      »   Public relations.
      Note: Not all units in the specialisations are offered at Burwood. Please carefully check
      availability of units in the course structure and unit descriptions.




22.
                                                                                                                                                                    key
                                                                                                                                                  Course duration    3
                                                                                                                                    Geelong Campus at Waurn Ponds    g
                                                                                                                                        Geelong Waterfront Campus    f
                                                                                                                                     Melbourne Campus at Burwood     b
                                                                                                                                             Warrnambool Campus      W
                                                                                                                                                       Off campus    x




Master of film and Video/                                                         Course structure
                                                                                  To qualify for the award of Master of Film and Video/Master of Arts (Creative
Master of Arts (Creative enterprise)                                              Enterprise), you must successfully complete 16 credit points of study
2 b   Course code: D715                                                           comprising:
Admission requirement: A bachelors degree from an approved tertiary               » 7 credit points of core units from the Master of Arts (Creative Enterprise);
institution, or industry equivalent. In addition, one of the following may be
                                                                                  » a minimum of 6 credit points chosen from the prescribed list of units
required: A Graduate Certificate offered by the School of Communication and
                                                                                    within the Master of Film and Video (see below);
Creative Arts or similar award considered equivalent by the course coordinator;
or at least two years work experience in creative arts together with a proposal   » up to 3 credit points of electives taken from the recommended list in
for a creative enterprise.                                                          Master of Film and Video or any level 7 coded unit offered within the
                                                                                    Faculty of Arts and Education.
The Master of Film and Video allows you creative freedom to explore a
wide range of interest in arts and humanities while engaged in professional       Core units
film and video production practices and developing a sensitivity to the           Trimester 1
language of cinema. You can combine film and video units with units in            ALJ724 Law Media and Communication
other disciplines in the Faculty of Arts and Education, so that film making       ALR715 New Ventures in Creative Enterprise
develops alongside discipline study in, for example, history and heritage,        Trimester 2
tourism, community development and international relations. It will also          ACE701 Developing Arts Audiences
offer you the opportunity to specialise in specific skills and to undertake
projects in a range of contemporary forms. The program caters for                 Trimester 1 and Trimester 2
graduates with no background in film and video production, but is designed        ACE704 Creative Enterprise Incubator (4 credit points)
to also offer postgraduate options for graduates from the Bachelor of             Master of Film and Video units:
Contemporary Arts or an equivalent degree.                                        Trimester 1
The Master of Arts (Creative Enterprise) provides intensive training in           ACC707 Developing a Project: Ideas to Scripts
developing a new creative venture, including business and strategic               ACM702 Directing: Techniques and Aesthetics
planning in the creative industries, alongside creative practice and              ACM703 Cinematography
development in writing, publishing, new media, performance and/or                 ACM704 Film and Video Editing
film. It culminates in the development of a start-up creative enterprise or       ACM717 Television Commercial Production
production outcomes for a project.                                                AIH708 Making Film, Constructing History

The combined Master of Film and Video/Master of Arts (Creative Enterprise)        Trimester 2
is a two-year course that brings together two successful masters programs.        ACC716 Film and Video Major Project (2 credit points)
These programs tap into different but related areas of creative theoretical       ACM705 Graphics and Compositing
and practical applications in film and video. One area of study usefully          ACM710 Film Business
enhances the other, and the intensive creative incubator provides the             ACM718 Corporate and Community Documentary Production
opportunity to take a creative project, start-up creative enterprise or           ACM733 My Story: Autobiographical and Experimental Video Production
production outcomes to industry-ready standard. The combined course               Trimester 1 or 2
offers you a unique professional edge.                                            ALX721 Creative Industries Internship
                                                                                  www.deakin.edu.au/arts-ed/centerprise




Outside the Library at the Melbourne Campus at Burwood.


                                                                                                                        Media, Communication and Creative Arts 23.
      Research that makes
      a difference
      Universities are about knowledge – creating, discovering, analysing,     The Faculty of Arts and Education has well established scholars with
      sharing and dispersing knowledge. Research is at the core of these       national and international links, working in a range of disciplines,
      activities and helps to make Deakin University a vibrant place           focussing on important social, cultural, political, historical and
      to study.                                                                philosophical research issues. The Faculty recognises the relevance
                                                                               these areas have to the demands of students, employers and
      At Deakin we take pride in being relevant to students and to their       society, both at a local and global level.
      communities, not just in the courses we teach, but in the research
      we carry out.                                                            The School of Communication and Creative Arts offers research
                                                                               supervision in a range of specific fields within the following areas:
      Studying at a university that is committed to research that matters
      means you have the opportunity to learn from people who are              »   Animation and digital culture
      making a real difference in the world.                                   »   Dance
                                                                               »   Drama
      More and more, Deakin University is becoming a research driven           »   Film and video
      institution, which means that our lecturers include the people who       »   Graphic design
      write the textbooks, are highly regarded and at the cutting edge in      »   Journalism
      their fields of research.                                                »   Literary studies
      We are very serious about providing excellent support and                »   Media and communication
      experiences for our research students, most of whom have                 »   Photography
      opportunities to work with partner collaborators nationally and          »   Professional writing
      internationally, present at international conferences and use world-     »   Public relations
      class facilities within Australia and abroad.                            »   Visual arts.

      There has never been a more exciting or compelling time to be            For more information about research within the Faculty of Arts
      at Deakin University as it moves confidently towards the goal of         and Education, please visit: www.deakin.edu.au/arts-ed/research
      improving the University’s research performance so that it is in the     or email artsed-research@deakin.edu.au. To discover more about
      top third of the Australian higher education sector.                     Deakin’s research strengths, please visit www.deakin.edu.au/
                                                                               research.
      This is being achieved by building a critical mass of researchers who
      will develop a distinctive, broad-based portfolio of high quality
      discovery, applied and commercial research.
      The creation of the Alfred Deakin Research Institute highlights the
      University’s international research strengths in history, politics and
      civil society.




24.
                                                                                                         Cameron Bishop
                                                                                                         PhD graduate
                                                                                                         Faculty of Arts and Education


As an artist and an academic, Cameron Bishop has had the opportunity to work         Since commencing his PhD in 2005, Cameron has worked almost full-time at the
and teach in several Australian and international locations. However he chose        Geelong Campus at Waurn Ponds.
Deakin University for his PhD study on the recommendation of an academic
                                                                                     ‘I have been teaching studio art, painting and drawing for four years now,
colleague.
                                                                                     and I have also exhibited my work extensively. Additionally I have held major
Through his multi-disciplinary approach to art, writing and teaching,                exhibitions with the collaborative group of artists that I coordinate, develop
Cameron’s PhD explored the ‘framing of identity’ – particularly in the history       concepts for, and exhibit with,’ he says.
of Australian art.
                                                                                     He has also contributed essays to various artists’ exhibition catalogues and
‘In the body of artwork that I produced for my PhD thesis (sculptural                books, and last year, wrote a chapter for ‘Framing my Name: Extending
installations, paintings, found objects, digital animations and drawings),           Educational Boundaries’ which is currently in print.
I set out to conceptualise Australia as an ‘Other space’, arguing that space –
                                                                                     Cameron says Deakin provides a supportive research network.
conceived as home and an identity affirming architecture – can also displace
the subject,’ he says.                                                               ‘Research is rigorously scrutinised and many ideas and collaborations are
                                                                                     formed through networking with colleagues. The people I have met and shared
Between his masters degree and coming to Deakin, Cameron travelled
                                                                                     conversations with, in particular my principle supervisor and other members
extensively throughout Australia and also worked overseas.
                                                                                     of staff from the Faculty of Arts and Education, have allowed me insight into
‘My partner and I moved to South Korea to teach English and I continued to           other areas of the Arts and greatly enhanced my skills as a practitioner and
work on my practice … then we moved to New Zealand where I took up a                 researcher.’
lecturing position at the School of Art in Dunedin. Here, I had the chance to knit
my research interests into curricula and also exhibit my work in one of the city’s
galleries.’




                                                                                                                            Media, Communication and Creative Arts 25.
      Research degrees

      Deakin University provides research degree programs to match a          Course name | course code                             Years full time and Campus
      variety of career plans and personal circumstances. Part-time or
      full-time study is available on campus and some programs may also       Master of Arts | A800                                 2   b g W x

      be available off-campus.                                                Doctor of Philosophy | A900                           3   –   4   b g W x


      The two main types of research degree we provide are the               Note: Mid year intake is available in these courses.
      research masters and the Doctor of Philosophy (PhD). A number
      of professional doctorate programs in Psychology (Doctor of            Research areas
      Psychology) are also offered.                                          Within the Faculty of Arts and Education, each School offers
                                                                             research opportunities in the following areas:
      A masters degree is awarded to a candidate for making an original
      contribution to knowledge achieved in one to two years of full-        School of Communication and Creative Arts
      time candidature or the part-time equivalent. The focus of these       Children’s literature; communication studies; contemporary arts
      postgraduate degrees is on research, but some coursework may be        theory, collaborative arts and professional practice; corporate
      included. The masters degree is an advanced qualification that is      citizenship; communication studies; cultural studies and
      relevant for many careers.                                             policy; dance; drama; digital culture and interactive media;
                                                                             journalism; linguistics and applied linguistics; literary studies;
      A doctoral degree is awarded to a candidate for making a               media and communication; media arts; post colonial literature
      substantial original contribution to knowledge achieved in two to      studies; professional writing; public relations; visual arts; visual
      four years of full-time candidature or the part-time equivalent. The   communication.
      PhD is recommended for those interested in pursuing a career in
      academia or research and is an ideal basis for many other careers.     School of History, Heritage and Society
                                                                             Anthropology; Australian studies; criminology and police studies;
      To ensure you enrol in a research program that meets your needs        cultural heritage and museum studies; gender studies; history;
      and expectations, please discuss the available options with the        museum studies; police studies; sociology.
      relevant Faculty.
                                                                             School of International and Political Studies
      More information                                                       Arabic language and culture studies; Chinese language; Indonesian
      Research Services Division                                             language and culture studies; international and community
      Phone: +61 3 9251 7124                                                 development studies; international relations and strategic studies;
      research-hdr@deakin.edu.au                                             Middle East studies; philosophy; politics and policy studies;
      www.deakin.edu.au/future-students/research                             psychoanalytic studies.

                                                                             More information
                                                                             Higher degrees by research administrative officer
                                                                             Phone: +61 3 5227 2226
                                                                             artsed-research@deakin.edu.au
                                                                             www.deakin.edu.au/arts-ed/research
                                                                             Note: Please refer to page 30 for information about fees for these courses.




26.
                                                                                                                                                                        key
                                                                                                                                                      Course duration    3
                                                                                                                                        Geelong Campus at Waurn Ponds    g
                                                                                                                                            Geelong Waterfront Campus    f
                                                                                                                                         Melbourne Campus at Burwood     b
                                                                                                                                                 Warrnambool Campus      W
                                                                                                                                                           Off campus    x




Honours
Honours is a year of specialised study taken after the completion
of an undergraduate degree. It builds on the foundations gained in
your undergraduate degree and provides an excellent opportunity
to learn new skills and obtain an in-depth understanding of a
particular topic of personal interest.
The honours programs at Deakin are designed to provide you
with the knowledge and research skills required to undertake a
postgraduate course by research, advanced professional training or
pursue diverse employment opportunities.

                                                            Years full time
 Course name | Course code                                  and Campus
 Bachelor of Arts (Honours) | A400                           1   b g   x

   Areas of study: Dance, Drama, Film and Digital Media,
   Literary Studies, Media and Communication Studies,
   Visual Arts, Professional and Creative Writing, Anthropology,
   Criminology, History, Sociology, International Relations, Philosophy


For more information you can contact an honours course adviser on
+61 3 5227 2202 or email artsedstudentsupport@deakin.edu.au.


                                                                                   ‘I have been working as a lecturer in Indonesia since 2002, and after I complete
                                                                                   my Deakin degree I plan to return to Yogyakarta and continue my research
                                                                                   project on women’s health in West Papua,’ she explains.
                                                                                   Meylani chose to study at Deakin because she says it offered her a quality
                                                                                   communication studies course with great flexibility.
                                                                                   ‘To achieve my specialisation in health communication, I’ve also been able to
                                                                                   take some units from the health promotion course in the Faculty of Health,
                                                                                   Medicine, Nursing and Behavioural Sciences,’ she explains.
                                                                                   Her research topic is health communication interventions for refugees in
                                                                                   a multicultural setting, and she is basing her research on a case study of a
                                                                                   women’s health organisation in south-east Melbourne.
                                                                                   ‘I have been involved as a volunteer in a multicultural women’s health
                                                                                   organisation in Dandenong since 2010 … I’ve also volunteered in Deakin’s
                                                                                   International Peer Support Program. These experiences are not only
                                                                                   intellectually valuable, but they have enhanced my cultural sensitivity and
                                                                                   confidence, and have given me greater understanding of the issues for women
                                                                                   refugees and international students,’ she explains.
                                                                                   Meylani says she is enjoying her own experience as a student at Deakin.
                                                                                   ‘Deakin’s study skills advisers are very helpful with learning assistance, and the
                                                                                   teaching staff offer cross-cultural communication … they are also excellent at
Meylani Yo                                                                         delivering problem-based learning.’
Currently studying: Master of Communication
                                                                                   Importantly, Meylani believes her Deakin studies are enhancing her intercultural
Meylani Yo – who is a lecturer at the University Atma Jaya in Yogyakarta,
                                                                                   communication skills.
Indonesia – is spending 18 months at Deakin as an international student to
complete a Master of Communication in the Faculty of Arts and Education.           ‘This includes a greater appreciation of the importance of cross-cultural
                                                                                   communication … and this is definitely required for my position as lecturer in
Born and raised in Nabire in West Papua, Meylani’s career goal is to broaden her
                                                                                   Indonesia – especially when I am working with students from culturally diverse
knowledge and awareness of health communication.
                                                                                   backgrounds.’




                                                                                                                            Media, Communication and Creative Arts 27.
      Studying off campus

      Deakin supports more than 9500 off-campus students. As an               Deakin provides an online orientation with everything you will
      off-campus student you will study exactly the same courses as           need to get started as an off-campus student, including information
      on-campus students, except that instead of attending on-campus          about:
      classes, you receive comprehensive study materials and study some
      units online. To find out whether the course you are interested in is   »   exams and assessment
      available off campus, please refer to the course table on page 5.       »   Deakin Card
                                                                              »   Deakin Studies Online (DSO)
      Study materials may include study guides, reading lists, CDs and        »   course materials and textbooks
      DVDs as well as Deakin’s ‘Software Essentials’, which provides you      »   library
      with access to software you may need or find useful for your study      »   study skills
      at Deakin.                                                              »   student services
                                                                              »   disability services
      Off-campus students are supported through our award-winning             »   Deakin University Student Association (DUSA).
      library services and interactive study methods, such as ilectures,
      and podcasts.                                                           A face-to-face study skills program for off-campus students is
                                                                              conducted in February at Deakin Campuses. Details are available
      Students are also supported through:                                    at www.deakin.edu.au/current-students/transition from January
      » online conferencing for peer support and group and individual         each year.
        communication between our staff members and students. Online          You will also have a direct link to all your enrolment and fee records
        conferencing is an increasingly important part of our teaching        through Student Connect, studentconnect.deakin.edu.au/
        and learning environment.                                             connect/webconnect. Student Connect allows you to:
      » tutorial and tele-tutorial groups can be formed between you and
        a University-appointed tutor, depending on local enrolments in        » access course completion details
        the same units. As a group member, you have the opportunity           » access eCAF (electronic Commonwealth Assistance Form) and
        to discuss any aspect of your unit with your tutor and to make          eCAN (electronic Commonwealth Assistance Notice)
        contact with other students.                                          » access exam timetables
      » weekend classes are conducted in some courses to enable you           » access fees information and make payments
        to meet our academic staff members and your fellow students.          » access results
        Depending on the unit, the weekend school is usually held             » find and print assignment coversheets
        only once each trimester, over one or two days. It is usually not     » find credit for prior learning information
        compulsory to attend.                                                 » re-enrol
                                                                              » receive confirmation of enrolment
      Specialist off-campus career advisers and language and learning         » track your assignments
      advisers can help you with course direction and the development         » update your address details
      of successful study skills and techniques.                              » vary your enrolment.
                                                                              Deakin University’s off-campus courses are accredited by the
                                                                              Accrediting Commission of the Distance Education and Training
                                                                              Council (DETC).
                                                                              For more information about off-campus study please visit
                                                                              www.deakin.edu.au/future-students/online-offcampus-studies.




28.
How to apply

Coursework degrees                                                    Research degrees
At Deakin, we recognise that people learn in different ways           To be eligible for admission to a PhD, you must have completed
throughout their working life, and while in most instances it is      an honours degree with a minimum upper second class result, a
an admission requirement to have a bachelors degree, there are        masters degree which includes a research thesis component or an
also several courses where students can be admitted based on          equivalent qualification.
their relevant work experience. For example applicants without
a bachelors degree, but with relevant professional experience         To be eligible for admission to a masters by research, you must have
and appropriate prior learning, will be eligible for admission at     completed an honours degree with a minimum second class result
a graduate certificate level in some courses and on successful        or other equivalent qualification.
completion be eligible to apply for admission to the graduate         Research degrees can be commenced at any time of the year. As
diploma or masters course.                                            such, if you are interested in making a candidature application (but
Media, Communication and Creative Arts postgraduate degrees by        not a scholarship application) you can do so at any time.
coursework are listed on page 5. To apply for a postgraduate degree   If you meet the eligibility requirements for a research degree you
by coursework, complete an online application at                      should first visit the web site of the relevant Faculty to see the areas
www.deakin.edu.au/apply. There are no application fees for            in which research is being conducted, see www.deakin.edu.au/
Australian students, and if you are an international student there    arts-ed/research.
are no application fees if you apply online.
                                                                      Media, Communication and Creative Arts research degrees are
Once you have applied, you can track the progress of your             listed on page 26. Before you apply, please discuss your research
application online.                                                   opportunities and the availability of supervision and supporting
Applications for enrolment in Trimester 3, 2010 and Trimester 1,      facilities with the relevant School, Faculty or potential supervisor.
2011 are open from August 2010. Applications for Trimester 2, 2011    You should also discuss the nature of any preparatory or additional
will open from April 2011.                                            studies that might be required, as well as any special needs. It is
                                                                      advisable to make contact with a potential supervisor as early as
We encourage you to submit your application early as some             possible in planning your research.
courses have limited places or quotas. Applications received after
the quotas have been filled for Trimester 1 commencement will be      If you are interested in making a candidature application in addition
considered for a place in Trimester 2.                                to a scholarship application, you must do so before the relevant
                                                                      closing dates.
Some postgraduate courses, such as the Master of Teaching, may
have alternative application closing dates. For the most up-to-date   The closing dates for 2011 scholarship applications are as follows:
information, please visit our web site www.deakin.edu.au/             » International applicants – 30 September 2010
postgrad or call our customer service team:
                                                                      » Australian and New Zealand citizens and Australian permanent
Australian students                                                     residents – 31 October 2010, 30 June 2011.
Phone: 1300 DEGREE (1300 334 733)
enquire@deakin.edu.au                                                 Application forms and further information are available from
                                                                      www.deakin.edu.au/research/admin/hdradmin.
International students
Deakin International                                                  If you are a higher degree by research applicant, please contact:
Phone: +61 3 9244 5095
deakin-international@deakin.edu.au                                    Research Services Division
                                                                      Phone: +61 3 9251 7124
                                                                      research-hdr@deakin.edu.au
                                                                      www.deakin.edu.au/future-students/research




                                                                                                         Media, Communication and Creative Arts 29.
      fees and scholarships

      Research degree fees
      Australian citizens, Australian permanent residents and New                                                                   $ per credit            $ per
      Zealand citizens in a research program are exempt from tuition            Funding cluster description                         point^                  EFTSL* ^
      fees for the normal duration of their higher degree by research           Foreign Languages, Visual                           $2158                   $17 264
      candidature, i.e. up to a maximum of four years of full-time              and Performing Arts
      equivalent study for a doctoral candidate and two years of full-time
      equivalent study for a masters candidate.                                 Humanities                                          $1612                   $12 896
                                                                                Public Relations                                    $1919                   $15 352
      Coursework degree fees
                                                                                Accounting, Administration,                         $2449                   $19 592
      At the postgraduate coursework level, some places are offered as
                                                                                Economics, Commerce
      Commonwealth Supported Places (CSPs) (e.g. Master of Education);
      however, most places are fee-paying which means students pay              Agriculture                                         $3645                   $29 160
      a tuition fee. FEE-HELP is available to eligible students to defer        Allied Health                                       $2514                   $20 112
      part or all of their tuition fees. This is similar to HECS-HELP for
      undergraduate students.                                                   Behavioural Sciences                                $2332                   $18 656
                                                                                excluding Clinical Psychology
                                                                                Built Environment                                   $2550                   $20 400
      FEE-HELP is a loan program that assists fee-paying students to defer
      the payment of their tuition fees. Australian citizens and holders of     Clinical Psychology                                 $2399                   $19 192
      permanent humanitarian visas are eligible for FEE-HELP. Holders of        Computing                                           $2374                   $18 992
      other permanent visas are not eligible for FEE-HELP unless they are
                                                                                Dentistry, Medicine,                                $5645                   $45 160
      undertaking a bridging course for overseas trained professionals.
                                                                                Veterinary Science
      For more information please visit www.goingtouni.gov.au or                Education                                           $1792                   $14 336
      phone the Department of Education, Employment and Workplace
                                                                                Engineering, Surveying                              $2952                   $23 616
      Relations (DEEWR) inquiry line on 1800 020 108.
                                                                                Law                                                 $2600                   $20 800

      Tuition fees are assessed based on the unit(s) in which you are           Mathematics, Statistics                             $2240                   $17 920
      enrolled. This means you pay fees for the units you choose in your        Nursing                                             $2152                   $17 216
      course, rather than paying a fixed course price. Different units          Other Health                                        $2198                   $17 584
      have different costs, based on how much it costs the University to
      provide the particular unit.                                              Science                                             $2952                   $23 616
                                                                                Social Studies                                      $1893                   $15 144
      The following table is a guide for domestic postgraduate tuition
      fees for each of the various disciplines. Fees are given per year, for   ^ All costs are for 2010 and subject to change for 2011.

      an Equivalent Full Time Study Load (EFTSL), as well as per credit        * Fees in this column are per Equivalent Full Time Study Load (EFTSL), 8 credit points per
                                                                                 year. That means, these are annual fees for a full-time student, (studying 8 credit points
      point. Note that a normal full-time study load of 8 credit points          per year). So, if you are a part-time student, studying 4 credit points, your fees would be
      equates to one EFTSL (Equivalent Full Time Study Load).                    approximately half the figure quoted here.


      Student contributions for CSPs and tuition fees for award units and      Student income support
      award courses are exempt from the Goods and Services Tax (GST).          If you are undertaking a professionally oriented coursework masters
      Administrative services that are not directly related to supply of       degree that is required for entry to a profession or is the fastest
      award units or courses may be GST-liable.                                pathway to professional entry, you may be eligible for student
                                                                               income support.
      For more information about CSPs, please visit www.deakin.edu.au/
      future-students/fees.                                                    Graduate certificates and graduate diplomas are also eligible for
                                                                               student income support.
      Course and unit details and associated fees can be found by using
      the course search tool www.deakin.edu.au/future-students/                To be eligible for student income support through Youth Allowance
      courses.                                                                 and Austudy, you will need to be studying full-time and to satisfy
                                                                               all other program requirements, including personal, parental or
      Please confirm fees when you are applying by visiting                    partner income tests. Please contact Centrelink on 13 2490 or
      www.deakin.edu.au/future-students/fees or phoning the                    visit www.deewr.gov.au/student_income_support for further
      Division of Student Administration on 1300 334 733.                      information about student income support entitlements.




30.
Scholarship opportunities                                               Cost-sharing with employers
Deakin offers a variety of scholarships to help support you             Some employers provide financial and other support, such as study
financially during your studies.                                        leave, for staff members who are completing study that is directly
                                                                        related to their employment and the employer’s main business.
General information about scholarships at Deakin is available at        At Deakin, many people are studying a postgraduate course with
www.deakin.edu.au/scholarships. Further detail on scholarships          their employer’s help.
for students enrolling in postgraduate research degrees at Deakin
University is available at www.deakin.edu.au/research/admin/            Study support policies benefit both the employer and the
scholarships.                                                           employee.
You can also visit the Commonwealth Department of Education,            For employers, when they support relevant study programs, they
Science and Training’s scholarships information web site for links to   can help attract and retain well-qualified and experienced staff
a range of scholarships relevant to postgraduate study, including       members. Before you approach your employer for study assistance,
Australian postgraduate awards. Many industry and community             you should check to see whether a support policy is in place.
scholarships are also available.
                                                                        Try to give your employer every reason to agree to your application.
International students                                                  It can help if you provide your employer with a written submission
For information about fees and courses available to international       outlining the benefits and the direct and indirect costs involved.
students, please contact Deakin International for a copy of the         The submission could include information about:
International Postgraduate course guide, via email
                                                                        » the course you wish to study
deakin-international@deakin.edu.au.
                                                                        » any tax deductible aspects of the program
Course fees and tax benefits                                            » a summary of the short and long-term benefits that would flow
When you enrol in a postgraduate course you may be entitled to            to you and your employer
an income tax deduction for your course fees and study-related          » an estimate of the total course costs of fees, textbooks and other
expenses. You may be able to claim for your course fees, textbooks,       materials
stationery, student association fees, depreciation on equipment (for    » an estimate of the time you would be required to be away from
example your computer), or some of your travel expenses between           work in order to attend classes and exams, prepare reports and
home and the University or between work and the University. There         so on
is a threshold below which your expenses may not be claimable.          » what assistance you are requesting for aspects such as sharing of
                                                                          costs and granting of time off work.
For the Australian Taxation Office (ATO) to allow self-education
expenses to be tax deductible a direct connection must exist            Many employers are willing to share the course costs. They might
between your course and your existing work. If you are studying the     either reimburse you after you have successfully completed the
course in order to maintain or improve a skill or specific knowledge    course or pay a percentage of the individual unit fees at the end of
that is required in your existing work, your course expenses might      each trimester. If your employer is reluctant to support your study
be tax deductible.                                                      application, consider suggesting you form an agreement to cover
                                                                        contingencies. For example, propose that if you withdraw from or
To clearly demonstrate to the ATO that a direct connection exists,      fail a subject or leave your job within a year of finishing the course,
you might have to provide a supporting statement from your              you will offer to pay back some of the fees your employer has paid.
employer.
                                                                        Your employer might be concerned about how your studies will
Please note that this information is provided as a guide only. For      affect your availability and productivity at work. In the case of
more information about study and tax arrangements, please speak         off-campus study it is easier to complete your studies outside
with your accountant or tax adviser or visit the ATO web site at        working hours.
www.ato.gov.au.
                                                                        In many on-campus programs, classes are held outside regular
                                                                        working hours.




                                                                                                           Media, Communication and Creative Arts 31.
      Unit descriptions

      AAR710 Research Methods            b   x                ACC716 Film and Video Major Project             b      ACE701 Developing Arts Audiences            b   x

      Trimester 1, 1 credit point                             Trimester 2, 2 credit point                            Trimester 2, 1 credit point
      Topics to be addressed in this unit include:            In this unit students will in work teams to take       This unit examines the growth of the creative
                                                              an existing script proposal and follow it through      economy and its economic, political and social
      » what is research?
                                                              to realisation. Under staff supervision, each          significance to the creator. It tracks changes in
      » the location of print and non-print resources
                                                              team will undertake the preparation of a project       the composition and location of the creative
      » finding, reviewing and appropriating others’
                                                              through stages of planning, development and            industries through technological trends and
        research
                                                              presentation.                                          convergence. It encourages students to reflect
      » paradigm shifts – new research questions and
                                                                                                                     on how these influences have affected their own
        ways to answer them                                   The production of this project will begin with
                                                                                                                     areas of creative endeavour. It examines the arts
      » collaborative and cross arts/interdisciplinary        an investigation of the factors affecting the
                                                                                                                     audience and trends in the local, regional and
        possibilities                                         integration of multiple disciplines within
                                                                                                                     international patterns of cultural literacy and
      » ethical issues in arts research                       collaborative projects, team management
                                                                                                                     consumption, as they affect creative projects. It
      » participant observation – the subjective voice        principles, project development, pre-production
                                                                                                                     identifies current research tools and resources
        in research                                           and production management. Students will
                                                                                                                     examining the role of the arts audience as
      » journalising and recording research                   then apply appropriate strategies, creative and
                                                                                                                     arts consumer and also in some contexts as
      » writing research and funding proposals and            management processes in the development and
                                                                                                                     creator. It incorporates strategic targeting of
        reports                                               realisation of their ideas.
                                                                                                                     arts consumers for cultural tourism and export
      » structuring an effective exegesis
                                                                                                                     possibilities. It considers how to build an arts
      » sharing and publicising research.                     ACD711 Dance and Technology              b
                                                                                                                     audience in creative enterprises, within the
                                                              Trimester 1, 1 credit point                            context of an analysis that identifies and targets
      ACC707 Developing a Project: Ideas to                   This unit introduces students to the concepts          the arts audience for a stipulated creative project.
      Scripts b                                               and principles of dance and technology. The unit
      Trimester 1, 1 credit point                             aims to provide students with an understanding         ACE704 Creative Enterprise Incubator            b   x

      The unit will begin with screenings and analysis        of the strategic uses of technology in dance as        Trimester 1 or 2, 4 credit point
      of examples of short films appropriate for              a means of documenting and marketing dance,
                                                                                                                     This unit offers students the opportunity to
      production in ACC716 Film and Video Major               and as an emerging choreographic medium in its
                                                                                                                     focus on their business concept/project to the
      Project. These examples will set some of the            own right. Dance’s relationship with technology
                                                                                                                     point of developing it into a creative enterprise
      narrative, formal and stylistic criteria within which   extends from the relatively ‘low tech’ realm of
                                                                                                                     or finished production. They will experience the
      project proposals will be reviewed.                     video documentation of performances to more
                                                                                                                     driving force of creative entrepreneurship and
                                                              ‘high-tech’ contexts such as real-time processing,
      Students will then be taken through a process of                                                               immerse themselves in the dynamics of building
                                                              sensor systems and motion capture.
      self-reflection and resource gathering to find, and                                                            their creative concept into a business model
      then pitch, story ideas. The refined idea will be       This unit will address the strategic uses of           ready for investment and consumer distribution.
      scripted through two drafts in preparation for a        technology in dance from two distinct but
                                                                                                                     Two mentors will act as coaches, one in the
      live presentation of a representative scene.            interrelated perspectives. The first is the
                                                                                                                     development of the creative concept of product,
                                                              important role digital technology plays in
      Students will complete a comprehensive analysis                                                                and one in the building of the business model.
                                                              enabling dance artists to create high quality
      of short film festivals to identify entry criteria to                                                          Students will have access to a dedicated
                                                              portfolios and show reels of their work and
      aid them in the development of a suitable script.                                                              incubator space on the Melbourne Campus at
                                                              to generate video and still images that will
      This script will then be taken into production in                                                              Burwood, or may choose to work within their
                                                              effectively represent, brand and market
      second trimester to produce a festival-ready film                                                              own enterprise space or an equivalent virtual
                                                              their work for publicity, grant applications
      for entry into the student’s nominated short film                                                              incubator space.
                                                              or employment opportunities. The unit will
      festival.
                                                              provide students with an understanding of, and
                                                              basic skills in, use of readily available ‘desk-top’
                                                              technologies so that they can create their own
                                                              portfolios throughout the dance course and
                                                              beyond.
                                                              The second perspective is the extension of
                                                              these techniques to create choreographic and
                                                              performance environments. This unit will provide
                                                              students with a studio-based introduction to
                                                              creating these kinds of hybrid performance/
                                                              technology environments.




32.
                                                                                                                                                                     key
                                                                                                                                  Geelong Campus at Waurn Ponds       g
                                                                                                                                       Geelong Waterfront Campus      f
                                                                                                                                   Melbourne Campus at Burwood        b
                                                                                                                                            Warrnambool Campus        W
                                                                                                                                                      Off campus      x
                                                                                                                                  Off campus – overseas study tour    x-OS
                                                                                                                                        Community Based Delivery      CbD




ACE705 Creative Incubator A         b   x           ACE707 Imaging for Media         b                    ACM702 Directing: Techniques and
Trimester 1 or 2, 2 credit points                   Trimester 2, 1 credit point                           Aesthetics b
This unit enables students to undertake a           This unit will introduce students to photographic     Trimester 1, 1 credit point
four credit point creative incubator over two       production for a variety of media and contexts        The topics to be addressed include:
trimesters. It is paired with ACE706. Students      and will facilitate technical and conceptual skills
                                                                                                          » text, script and scene analysis
will determine the content of their concept         in photography. Consideration will be given to
                                                                                                          » styles and methods of historical and
proposals/projects/creative enterprises through     professional, creative and vocational contexts.
                                                                                                            contemporary directors
negotiation and consultation with their mentors.
                                                    Students will begin with an introduction to the       » casting, rehearsal and recording techniques
Projects may involve creative projects combined
                                                    digital SLR camera, basic Photoshop correction,       » performance for the camera
with a business plan, a production schedule
                                                    photographic file management and output,              » collaborations between cast and production
and/or other planning tool. For this unit, they
                                                    including an introduction to the large format           crew.
will be the equivalent of a 9000–10 000 word
                                                    printer.
presentation which is based on appropriate
research, planning and development of the           The second part of the unit examines                  ACM703 Cinematography               b

product where relevant.                             documentary photography. Students will explore        Trimester 1, 1 credit point
                                                    photography as a storytelling medium and              Topics to be addressed in this unit include:
ACE706 Creative Incubator B         b   x           produce a photo essay in their local community.
                                                    Key issues of narrative and the combination of        » The role of the cinematographer
Trimester 1 or 2, 2 credit points
                                                    text and image will be explored. Students will        » How cinematography contributes to the
This unit, paired with ACE705 Creative              also examine law and ethics for photographers           ‘writing’ of the film
Incubator A, enables students to undertake a 4      and the importance of cultural sensitivity,           » Camera equipment, testing and operation
credit point creative incubator project over two    copyright and model release.                          » Lighting equipment, testing and operation
trimesters. Students will determine the content                                                           » Safety on set
of their concept proposals/projects/creative        The third part of the unit focuses on                 » Lens theory and shot composition
enterprises through negotiation and consultation    photographic production for the client driven         » Exposure theory and principles of lighting
with their mentors. Projects may involve creative   image. Topics to be addressed include editorial         design
projects combined with a business plan, a           photography, advertising, magazine layout,            » Visual interpretation from script to screen
production schedule and/or other planning           working with a design team, self-promotion and        » Operation and management of a camera crew
tool. For this unit, they will be the equivalent    professional agencies and memberships.                » Collaboration with other production personnel.
of a 9000–10 000 word final draft presentation
compiled into the final oral/written presentation   ACM701 Global Media and War           b   x
                                                                                                          ACM704 Film and Video Editing               b
of the 20 000 word creative enterprise project.     Trimester 2, 1 credit point                           Trimester 1, 1 credit point
                                                    This unit is an interdisciplinary enquiry into        Topics to be addressed in this unit include:
                                                    explanations of the relationship between
                                                    media and war, and struggles for diverse              » script preparation, documentation and
                                                    representations in relation to entertainment            planning
                                                    industry agendas and politically influenced or        » decoupage and montage
                                                    controlled media. Historical developments in          » graphic, rhythmic, spatial and temporal
                                                    global media representations of conflicts are           relationships between shots
                                                    studied alongside contemporaneous fictional           » picture and sound relationships
                                                    war images in visual popular culture. Spun by         » continuous, parallel and iterative structures
                                                    protagonists and reported by newsmakers               » editing principles and techniques
                                                    using global information technologies, war and        » editing systems
                                                    suffering readily become infotech wars and            » offline and online approaches.
                                                    commercial media spectacle.
                                                    These issues are considered alongside
                                                    the psycho-social dynamics of audience
                                                    interpretations and responses and the influence
                                                    of alternative and independent anti/war media
                                                    and practices. Topics include the military’s
                                                    use of video war-games to train combatants,
                                                    information and surveillance wars, the CNN
                                                    effect, compassion fatigue and amnesia, and
                                                    whether mediated violence has become a central
                                                    constitutive element in personal and group
                                                    identities like nation and responsibility. Viewing
                                                    films, television and video games is required.




                                                                                                                     Media, Communication and Creative Arts 33.
      Unit descriptions

      ACM705 Graphics and Compositing           b         ACM716 Building Creative Teams            b             ACM717 Television Commercial
      Trimester 2, 1 credit point                         Trimester 2, 1 credit point                             Production b
      Topics covered will include compositing and         Stream A is recommended for students enrolled in        Trimester 1, 1 credit point
      layering of images, audio and video synthesis,      the Graduate Certificate, Graduate Diploma and          The television commercial (TVC) is a significant
      mattes, sampling and sequencing and the             Masters in Film and Video, who wish to explore          screen industry activity that is used to promote
      nature and efficacy of computer based and           project-based learning in Film Projects: proposals,     products, services ideas and brand identities.
      non-computer based outputs. Exercises in            pitches, marketing/distribution and production          TVC producers draw upon ideas and techniques
      the creation of various digital content will be     planning (previously ACM710 Film Business).             from all genres of film and video-making and
      accompanied by research into the way such                                                                   often seek to turn social values and trends to the
                                                          Stream B prepares students for creative industries
      content is used across mediums – from graphics                                                              benefit of their corporate clients. The unit aims
                                                          project development in areas of arts performance/
      in news reporting, television commercial,                                                                   to provide students with experience of design
                                                          exhibition/festival events/promotion, including
      the music video to the integration of titling                                                               and production in this short format, within the
                                                          project planning, arts marketing and creative
      sequences into digital filmmaking practices.                                                                discipline of client briefs and tight schedules.
                                                          multidisciplinary team collaborations.
                                                                                                                  The practical skills and knowledge gained should
      ACM710 Film Business          b                     This unit will be offered in two streams to suit the    enhance student’s capacity to critically analyse
      Trimester 2, 1 credit point                         industry project requirements of those enrolled         television advertising and better understand its
                                                          in different disciplinary areas of film and video,      social, political and cultural function.
      This unit will examine the role of the producer     communications – advertising, journalism, media
      in realising film and video projects, tracking      communications, professional writing and public         Topics to be addressed in this unit include:
      the process from idea development through           relations, and creative enterprise.                     » The TVC form and its sub-genres including
      scripting, preproduction, production,                                                                         social advocacy and community service
      postproduction and distribution. Identifying        Stream A will examine the role of the producer
                                                          in realising film and video projects, tracking            announcements
      industry practices and standards in the areas of                                                            » The structure of the television advertising
      creative decision making, funding, management,      the process from idea development through
                                                          scripting, preproduction, production,                     industry, its client base, professions and
      legal issues, insurance and occupational health                                                               creative teams
      and safety that impact on production planning       postproduction and distribution. The stream
                                                          will identify industry practices and standards in       » Techniques of propaganda and persuasion in
      and execution. Students will develop their                                                                    the short form
      own creative ideas for a short film into a viable   the areas of creative decision making, funding,
                                                          management, legal issues, insurance and                 » The design and creation of multi-layer
      production plan.                                                                                              messages and meaning in audio-visual media
                                                          occupational health and safety that impact on
                                                          production planning and execution. Students will        » Creating, and working creatively to, a tightly
                                                          develop their own creative ideas for a short film         specified, research-based brief
                                                          into a viable production plan. They will present a      » Writing, producing and directing short format
                                                          written proposal including a treatment or script,         film and video to a budget and a time-line
                                                          industry standard budget, production schedule           » The production process: development, pre
                                                          and plan, development notes and supporting                production, production, post production and
                                                          material.                                                 delivery.

                                                          Stream B will involve students working in small
                                                          groups to develop a creative project/event.
                                                          Projects may include, for example, a showcase
                                                          festival event, a virtual/real exhibition, a creative
                                                          industry event launch. The stream will identify
                                                          industry requirements in working in collaborative
                                                          teams, project planning and problem solving for
                                                          creative industries projects, including budgetary
                                                          and reporting procedures. The workplace-
                                                          based project will incorporate teams in creative
                                                          concept development for a client, marketing and
                                                          promotion, managing the event/production and
                                                          evaluating/measuring the effectiveness of the
                                                          outcome.




34.
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                                                                                                                                  Geelong Campus at Waurn Ponds       g
                                                                                                                                       Geelong Waterfront Campus      f
                                                                                                                                   Melbourne Campus at Burwood        b
                                                                                                                                            Warrnambool Campus        W
                                                                                                                                                      Off campus      x
                                                                                                                                  Off campus – overseas study tour    x-OS
                                                                                                                                        Community Based Delivery      CbD




ACM718 Corporate and Community                      ACM730 Images, Symbols and Identity            x      ACM737 Creative Arts International
Documentary Production b                            Trimester 1, 1 credit point                           Project or Study Tour x-OS
Trimester 2, 1 credit point                         The unit aims to provide students with an             Trimester 1, 2 or 3, 1 credit point
In this unit students will undertake the            understanding of the use of images and                This unit allows students to develop knowledge
production of a documentary either initiated        symbols in the context of graphic design for          and skills through experiential learning in
by them or offered by external organisations.       both traditional print media and the digital          international situations.
This production will be undertaken in teams         environment. Students will be introduced to
                                                                                                          The learning occurs through programs and
using appropriate strategies for collaboration      the relationship between type and image and
                                                                                                          projects that are organised by Deakin staff such
in creative teams. This process will include the    the manipulation of each in the creation of
                                                                                                          as:
development of a proposal encompassing an           new symbols and meanings as solutions to
exploration of the sources of documentary ideas,    communication issues. The unit will emphasise         » In-country study tours. Such tours are
individual perspectives, the relationship between   the use of digital technology for the capture and       conducted by Deakin staff, usually during non-
themes and social institutions and balancing the    manipulation of images specifically intended for        teaching periods.
needs of sponsors and audiences. Treatments         use in aspects of graphic design. Students will       » In-country educational programs not
will be developed through several drafts that       also be required to research currently available        covered under exchange agreements.
respond to feedback and critique. Students will     advertising material for the purpose of classifying     Student participation in these programs are
then plan, schedule and shoot their productions.    and analysing the underlying principles and             coordinated by Deakin staff in conjunction
The post-production process will involve regular    ideologies inherent in various genres of graphic        with partner educational institutions outside
critical screenings through which students will     design.                                                 Australia.
explore the formal and structural demands of                                                              » Other projects or programs that may arise from
documentary story-telling.                          ACM733 My Story: Autobiographical and                   time to time.
                                                    Experimental Video Production b
ACM727 Media Design           x                     Trimester 2, 1 credit point
Trimester 2, 1 credit point
                                                    This unit examines the issues, practitioners and
The unit aims to provide students with an           practices associated with autobiographical
understanding of the use of images and              and experimental film and video production. It
design principles in the context of the digital     provides an opportunity for students to research,
environments of multimedia and entertainment.       devise, and direct a subjective screen-based
This unit introduces the fundamentals of            media arts project.
graphic design, including design processes,
                                                    Topics to be addressed in this unit include:
visual aesthetics, conceptual development
                                                    narrativity, subjectivity and representation;
and colour theory, as they are applied to issues
                                                    memory and reflective autobiographical
of communication in electronic media. The
                                                    memoir; personal production forms such as the
principles and practice of interface design for
                                                    diary, essay, travelogue, and direct address to
new technologies will be introduced by way
                                                    monologue; the performative role of the director;
of practical projects and written assignments.
                                                    the uses of re-enactment and reconstruction; the
Course content will also focus on the ethical
                                                    mediating impact of the camera; the relations
considerations confronting those engaged in
                                                    between writing, sounds and images; and the
creation of visual media content. Allied subject
                                                    future of digital screen practices.
such as visual symbols and typography will
also be examined by way of lecture and tutorial
participation.




                                                                                                                      Media, Communication and Creative Arts 35.
      Unit descriptions

      ACV111 En Plein Air: Landscape Painting               AIA104 Australian Identities: Indigenous              AIH108 The World After the War:
      On Site b                                             and Multicultural b g W x                             1945–1991 b g x
      Trimester 2 or 3, 1 credit point                      Trimester 2, 1 credit point                           Trimester 2, 1 credit point
      ACV111 is a ‘studio based’ unit that offers           How do we understand European-Aboriginal              Framed by the beginning and end of the great
      students a range of learning experiences              relations in Australia today and the impact           ideological divide between the communist east
      extending beyond the conventional studio/             of post-World War II immigration and                  and the capitalist west – the Cold War – the unit
      lecture space. The unit introduces students to        multiculturalism? AIA104 looks at the impact of       will lead you through the major political and
      the tradition of plein air painting and drawing,      British settlement on Aboriginal cultures and         social changes that occurred between 1945 and
      allowing them opportunities to work outside the       on definitions of nationality which excluded          1991: the fall of the iron curtain across Europe,
      studio ‘in the open air’.                             Aboriginal relations with the land. Older             life in the communist countries, the Vietnam war,
                                                            generations of Australians feared both ‘strange’      the Arab/Israeli conflict, and the eventual demise
      ACV111 compliments and extends the
                                                            European migrants and closer ties with Asia.          of European communism. Against this backdrop
      foundational skills developed in ACV 101 and/
                                                            Specific subjects include indigenous land rights      of world tension the unit will examine the rise
      or ACV 102. It has two main aims: firstly, to
                                                            and self-determination, the stolen generations,       of new nations in Asia, Africa and the Pacific and
      accelerate development across a broad range
                                                            the continuing gap in living standards between        the development of the social movements of
      of figurative and abstract painting skills and
                                                            indigenous and other Australians, the indigenous      environmentalism and feminism and grass roots
      secondly, to foster a more critical approach
                                                            cultural resurgence, the experience of post-war       activism.
      to the relationship between subject matter,
                                                            immigration, debates about multiculturalism,
      photography, and perception, and of the
                                                            migrants in the workforce, migrant communities        AIH708 Making Film, Constructing History
      differences between photographic and painterly
                                                            in Australia, refugees and asylum seekers, the        b
      languages.
                                                            impact of the ‘war on terror’ in Australia and        Trimester 1, 1 credit point
      ACV111 seeks to maximize opportunities for            questions of what old Australian ideas of the ‘fair
      alternative learning experiences in delivering        go’ and ‘mateship’ mean in a changed and diverse      Documentary film raises questions central to
      course content. Instruction will combine studio       Australia.                                            the study and making of film and history. The
      tutorials with supervised painting and drawing                                                              unit brings the related fields of documentary
      expeditions conducted within the surrounding                                                                film and history together to critically reflect
                                                            AIH107 World History Between the Wars
      university environs. Tutorials will also take place                                                         on their connections within an examination
                                                            1919–1939 b g x                                       of the practices and contexts which inform
      at relevant museums and a number of iconic sites      Trimester 1, 1 credit point
      that hold particular art-historical significance.                                                           documentary filmmaking. Such practices include
      The unit thereby seeks to contextualise practical     This unit examines the major features of the          forms, modes, and styles of documentary
      painting and drawing instruction within a             interwar period in world history. At the same time    film from the inception of nonfiction film to
      tradition of European and Australian landscape        it is intended to introduce students to the study     the present. The contexts examined include
      painting. Tutorial content will encompass             of history and the Deakin history major. While        institutional and industrial settings and
      the work of seminal 19th century European             this is developed as a discrete unit it is intended   associated funding regimes, varying audiences,
      innovators such as Corot, and Constable;              also to provide a logical introduction to the         and ideological and historical contexts. The
      Australian colonial painting, the Heidelberg          trimester two unit so that together, the trimester    unit emphasizes the latter context and studies
      school; and the strategic use of plein air methods    one and two of the first level will provide an        documentary film as a text produced within and
      within contemporary art practice.                     extended survey of the 20th century.                  capable of revealing broad historical conditions.
                                                            It has been argued that World War One brought
                                                            the long nineteenth century to an end and             AIM704 Heritage and Sustainable Cultural
                                                            that the interwar era saw the emergence               Tourism b x
                                                            of fundamental political, economic, social            Trimester 2, 1 credit point
                                                            and cultural changes. These changes have              Module 1: Cultural Tourism
                                                            shaped and characterize what has come to be           » Dimensions of global tourism
                                                            understood as ‘the twentieth century’. In this        » What is tourism and who are the tourists?
                                                            unit students will investigate the causes, nature     » A brief history of tourism
                                                            and impacts of the major changes that emerged         » Definitions of cultural tourism
                                                            after World War One. Topics in this unit will         » Issues of culture and tourism.
                                                            include a study of the major political structures
                                                            that emerged in Euro-America – popular                Module 2: Sustainability and Cultural Tourism
                                                            democracy, fascism, socialism, and the nature of      » Economic, socio-cultural and physical effects
                                                            ‘high imperialism in Afro-Asia – and a selection        of tourism
                                                            of significant social and cultural developments       » Tourism and host cultures
                                                            which shaped everyday life in this period             » Sustainable development and sustainable
                                                            including the emergence of a consumer society,          tourism in Australia.
                                                            technologically-based mass entertainment,             Module 3: Cultural Tourism: Policy and Practice
                                                            mass education and the impact of the global           Issues
                                                            depression. While discrete to the unit, the           » Case studies from the Asia-Pacific region.
                                                            selected topics will also provide an intellectual
                                                            basis for students taking the associated level one
                                                            trimester two unit.




36.
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                                                                                                                                    Geelong Campus at Waurn Ponds       g
                                                                                                                                         Geelong Waterfront Campus      f
                                                                                                                                     Melbourne Campus at Burwood        b
                                                                                                                                              Warrnambool Campus        W
                                                                                                                                                        Off campus      x
                                                                                                                                    Off campus – overseas study tour    x-OS
                                                                                                                                          Community Based Delivery      CbD




AIP116 Modern Political Ideologies                     ALC705 Organisational Communication:                 ALJ710 Multimedia Reporting               b   x
b   g W x                                              Culture, Diversity, Technology and                   Trimester 2, 1 credit point
Trimester 2, or Trimester 3 (X), 1 credit point        Change b x                                           Journalists are increasingly being asked to work
This unit introduces students to the major             Trimester 1, 1 credit point                          in bi-media or multimedia environments where
political ideologies that have influenced the          This unit introduces students to the main            their work appears on multiple platforms. This
conduct of government and politics in the              approaches to the study of organisational            unit provides students with an understanding of
modern western world. The historical evolution         communication from various perspectives              the complexities of this new media environment.
of political ideas and movements, and their            including critical studies, cultural studies and     It looks at the newsgathering and news writing
contemporary relevance will also be examined.          postmodern theory. It will examine the nature        skills required to work in this environment and
The aim is to provide students with a basic            and function of organisational culture and the       the types of multi-skilling used in multi-media
knowledge of key political ideas and concepts.         role of communication in cultural change within      newsrooms. It will also address industrial, ethical
In addition, students will be encouraged to            organisations during periods of transition,          and other issues raised by the new work practices
develop their capacities to identify and evaluate      mergers, technological innovations and               used in this environment.
political arguments, as well as applying them in       globalisation. Taking a global perspective, the
understanding contemporary political debates.          unit introduces students to the issues relevant      ALJ722 Journalism in Contemporary
Topics include liberalism, conservatism, Marxism,      to the international multicultural workplace as      Society b x
socialism, nationalism, populism, anarchism,           well as those of power, ideology and hegemony        Trimester 2, 1 credit point
feminism and environmentalism.                         within organisations and society. It critically
                                                                                                            The contemporary context for the practice
                                                       analyses how communication technologies
                                                                                                            of journalism in Australia today is becoming
AIP740 Public Policy Analysis          x               change the nature of work and organisations
                                                                                                            increasingly complex. The new multimedia
Trimester 1, 1 credit point                            from the point of view of the individual
                                                                                                            environment is the subject of many social
                                                       and discusses the importance of member
Government policy decisions affect every area                                                               debates. This unit provides the means to explore
                                                       involvement in the change processes.
of our lives. This unit concentrates on analysing                                                           these contemporary debates. The unit aims to
public policy, policy implementation and                                                                    enable students to understand the complexities
outcomes of policy from different perspectives.        ALC706 Culture, Communication and                    of the contemporary journalistic environment
Students are introduced to the tools of analysis       Globalisation: Critical Practices in/and             and understand the changes in modern
in the policy process, concentrating on the            Local Cultures b x                                   journalistic professional practice. Students will
institutions, actors and policy context. The unit      Trimester 1, 1 credit point                          be encouraged to critically assess theories, which
grounds the theoretical discussions of public          This unit examines the specific roles that the       attempt to explain the nexus between the media
policy in a number of case studies relating to         cultural and communication industries have           and society and the role of journalists. Changes in
taxation, industry policy, industrial relations,       played and continue to play in globalisation. It     professional practice will be examined along with
social policy, gender and the environment.             introduces students to some major models of          the impact of new technologies, globalisation
                                                       globalisation and then examines how changes in       and ownership changes. Perceived trends
AIR108 International Relations             b   g   x
                                                       the national and international regulation of trade   including ‘infotainment’ and the ‘dumbing down’
Trimester 1, 1 credit point                            have enabled and enhanced the production and         of news will also be analysed to determine the
                                                       distribution of cultural and communicational         extent to which today’s journalists can balance
In the post-Cold War political environment,
                                                       goods and services on a global scale. The            ethical and commercial imperatives.
students, scholars, and policy-makers have
been forced to rethink the content and                 unit complements its focus on producers and
theoretical conceptualisations of the discipline of    regulators with an examination of the ways
international relations. To a considerable degree,     in which ‘global’ products are consumed and
international relations scholarship has focused on     used at ‘local’ levels, with emphasis on instances
the political and security dimensions of the Cold      of ‘counter-global cultures’ and some of the
War. This preoccupation with what was a brief          techniques through which they have been
and unusual period in global history masked the        created.
importance of economic and resource-based
issues. These issues, along with human rights
and the environment, now need to be more
fully integrated into the study of world politics
if we are to understand and adequately respond
to the challenges created by the processes of
globalisation and fragmentation.




                                                                                                                       Media, Communication and Creative Arts 37.
      Unit descriptions

      ALJ724 Law Media and                                   ALJ729 Newsroom Practice           b   x                ALL701 Origins in Children’s Literature                x

      Communication b x                                      Trimester 1, 1 credit point                             Trimester 1, 1 credit point
      Trimester 1, 1 credit point                            This unit aims to help students gain an                 This unit tracks the three main traditional
      This unit examines the legal framework                 understanding of modern professional practice           genres on which children’s literature in English
      regulating freelancing and specific job roles          in newsrooms and in particular to gain an               draws: myth, hero tale and fairy tale. It considers
      in media and communication in Australia. This          understanding of news values and news writing.          traditional tales and their contemporary
      unit is particularly relevant to journalists, public                                                           reversions as products of the cultures in which
                                                             This unit introduces students to the professional
      relations practitioners, writers and freelancers in                                                            they are produced and consumed, thus reflecting
                                                             practices of the modern newsroom with
      film/video, creative enterprise and media.                                                                     societal values and agendas for the socialization
                                                             particular focus on the news format, news angles
                                                                                                                     of children.
      Delivered in a case study environment, this            and news writing including the theoretical
      unit aims to provide both a theoretical and            underpinnings of the editorial process. Students        This unit will introduce students to a range
      practical insight into the legal rights and risks of   will undertake a variety of news writing exercises      of theoretical resources for the interpretation
      communicators. The unit will focus in particular       making use of HOTCopy, the virtual newsroom.            of novel, picture book and film versions of
      on legal issues such as defamation, contempt                                                                   traditional tales in respect to assumptions they
      of court, contracts, copyright and intellectual        ALL201 Literature and Modernity A: From                 encode about gender, race, class and other
      property.                                              Romanticism to Realism b g W x                          identity categories.
                                                             Trimester 1, 1 credit point
      ALJ725 Editing and Design in a Multiple                                                                        ALL702 Criticism of Literature for Children:
                                                             This unit focuses on the literary processes of
      Media Environment b x                                  Romanticism and realism and relates them to
                                                                                                                     A Variety of Approaches b x
      Trimester 2, 1 credit point                                                                                    Trimester 1, 1 credit point
                                                             the general intellectual movements of their time.
      This unit aims to enable students to understand        The unit will consider the varieties of expression      This unit considers a number of theoretical
      the theories, which underpin editing and design        within romanticism and realism and some of              approaches to the study of text and places the
      in a multi-media environment, including print          the philosophical issues raised by those literary       study of children’s literature within this context.
      and online publications. The unit also helps           movements. Writers studied will be selected from        Alongside the theoretical texts which they are
      students apply the principles of editing and           the following: Blake, Wordsworth, Keats, Bronte,        asked to read, students will analyse a range of
      design to multi-media products and enables             Flaubert, Dickens, Carver, and McEwan.                  children’s books of various genres and periods, so
      them to conceptualise the role/s of the sub-                                                                   integrating theory with practice.
      editor and/or online producer in the production        ALL202 Literature and Modernity B:
      of news.                                               Literary Modernisms b g x                               ALL705 Short Stories: Writers and Readers
                                                             Trimester 2, 1 credit point                             b   x
      ALJ728 Feature Writing        b   x                                                                            Trimester 1, 1 credit point
                                                             This unit examines the development
      Trimester 1, 1 credit point
                                                             and consequences of modernism and                       The unit offers the opportunity to discuss
      Offered in alternate years: not offered in 2011
                                                             postmodernism in literature. Both movements             in depth a very wide range of short stories,
      This unit provides students with the skills to         will be addressed through the themes of ‘spaces’,       from its nineteenth century origins in Poe and
      report, interpret and comment in depth on public       ‘making it new’ and ‘selves’. Students will study       others, through to very recent Australian and
      affairs and to work as specialists in different        a range of texts (including prose, poetry, and          regional writing. Classes will offer candidates
      branches of journalism and local government.           film) and writers such as Virginia Woolf, T.S. Eliot,   the opportunity to workshop both their critical
      These include business journalism, political           Thomas Pynchon, and Michael Cunningham.                 and theoretical essays and/or their creative
      journalism, religious affairs journalism, ethnic                                                               work. Special attention will be given to formal
      affairs journalism and crime and police reporting                                                              and genre considerations, in looking at the
      journalism. This unit enables students to develop                                                              most effective ways of building a story, and the
      skills in the gathering and delivery of news and                                                               special strengths and strictures that arise from
      feature items. It also helps students develop                                                                  its need to be ‘short’. Texts may be varied from
      advanced reporting and analytical skills essential                                                             year to year, according to student interest, and
      to interpreting while outlining the rights, duties                                                             emphasis will be placed throughout on close
      and obligations of reporters engaged in feature                                                                reading and emulation of key primary texts.
      writing.




                                                                                                                     Some units are offered in alternate years – refer to
                                                                                                                     www.deakin.edu.au/courses for details.

38.
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                                                                                                                                       Geelong Campus at Waurn Ponds       g
                                                                                                                                            Geelong Waterfront Campus      f
                                                                                                                                        Melbourne Campus at Burwood        b
                                                                                                                                                 Warrnambool Campus        W
                                                                                                                                                           Off campus      x
                                                                                                                                       Off campus – overseas study tour    x-OS
                                                                                                                                             Community Based Delivery      CbD




ALL706 Histories, Fictions       b   x                  ALL721 Driven to Write        x                        ALL724 Reviewing         b    x

Trimester 1, 1 credit point                             Trimester 1, 1 credit point                            Trimester 2, 1 credit point
The unit offers the opportunity to discuss              This unit is designed for students interested          Reviewing – of literature, film, television, music,
in depth a very wide range of literary texts,           in reading and writing narratives for teenage          food – is a widespread and diverse cultural
from Homer’s Odyssey through to very recent             readers. Students will select a genre in which         activity. How do you write a review? What role
Australian writing, in the context of recent literary   to write a creative fiction, for example fantasy,      does reviewing play in Western cultures? Who
and historiographical theory. Classes will offer        gritty realism, romance, adventure. They will          reviews, and who reads reviews? What authority,
the opportunity for candidates to workshop both         intellectually frame their creative process            if any, do reviews have? Through practice in
their critical and theoretical essays and/or their      by reading and interrogating a selection of            writing reviews, and seeking publication, this
creative work. Special attention will be given to       published books in their chosen genre. This            unit enables students from a range of disciplines,
formal and genre considerations, in looking at          analysis of published texts will underpin their        including literary studies, professional writing
the most effective ways to combine fiction and          exegesis and hone their ability to critically assess   and cultural studies, to examine the art of the
history. Text may be varied from year to year,          the issues and agendas in their own work.              review. Students will read and critique reviews
according to student interest.                                                                                 of literature, film, television, music and food
                                                        ALL722 Texts for Young Adults         x                from Australia, Britain and the United States,
ALL707 New Media Texts for Children            x        Trimester 2, 1 credit point                            from a range of media. In order to write their
Trimester 1, 1 credit point                                                                                    own reviews, students will critically consider
                                                        This unit focuses on novels and films for young        writing styles and genres; values and tastes
This unit offers students the opportunity to            adults, an increasingly prominent market               demonstrated; national and audience differences.
engage in the playing and production of new             segment. Students will consider young adults
media texts for children and adolescents.               as an implied audience and identify the                Areas to be addressed in this unit include:
Computer games, films, television programs and          ideological thrusts and socializing agendas in         » Mapping Australian, British and American
websites are in direct market-share competition         texts, identifying the ways in which novels and          reviewing
with more traditional texts for children like           film texts of their choice map the processes           » How to write a review a) genres, b) styles and
books and comics. In an increasingly new-media          of maturity to adulthood. Attention is paid to           techniques c) audiences
dominated environment, it is important to               theories dealing with notions of adolescence as a      » Reviews of literature
understand the different operations of these            cultural and historical construct, and to the ways     » Reviews of film
texts as both objects of entertainment and as           in which discursive modes create subjectivities        » Reviews of television
vehicles for ideological agendas.                       that have the potential to reinforce and remodel       » Reviews of music
                                                        identity and power structures, both within texts       » Reviews of food
This unit invites students to test these criteria
                                                        and in contemporary culture.                           » The media of review.
with the option to work creatively as well as
analytically. Assignments involve analysis of
a range of new media set texts including an                                                                    ALL743 Narrative Theory and Children’s
interpretation of political and cultural schema                                                                Literature b x
as they are presented within these new formats.                                                                Trimester 2, 1 credit point
Students will also have the option to submit a
                                                                                                               Drawing on both theoretical texts and works of
creative pitch for a new media text for children
                                                                                                               fiction, this unit examines the critical application
(this can be purely written and conceptual
                                                                                                               of key aspects of narrative theories to children’s
or it can employ student skills/specialities in
                                                                                                               fiction. Topics include:
computer game or film/television production).
                                                                                                               » types of narration, point of view and
ALL708 The Picture Book: Reading and                                                                             focalisation in narrative
Writing x                                                                                                      » beginnings and endings
Trimester 2, 1 credit point                                                                                    » narrative time
                                                                                                               » characterisation
Students will study the picture-book from an                                                                   » theory of genres and modes
aesthetic and semiotic perspective, considering                                                                » metafiction and experimental fiction.
the ways in which visual and verbal text interact
to produce various kinds of meaning. Nineteenth
and early twentieth-century illustrated books
are discussed in relation to their artistic and
literary contexts, leading to a focus on recent and
contemporary picture books. Students will be
given the option of writing a picture-book text
and will receive instruction in this form of writing.




                                                                                                                          Media, Communication and Creative Arts 39.
      Unit descriptions

      ALL755 The Other Side of the World:                    ALL779 Literary and Cultural Theory          b   x     ALR700 Public Relations Campaigns                      b   x

      Literature of Sadness – The Body –                     Trimester 1, 1 credit point                            Trimester 2, 1 credit point
      Mind in Crisis b x                                     Topics to be addressed in this unit include            Public relations campaigns are the planned and
      Trimester 1, 1 credit point                            the principal literary and cultural theories,          structured efforts to influence the behaviour,
      The aim of this unit is to access in literary and      including structuralist theory, psychoanalytical       beliefs or attitudes of identified target publics.
      other texts representations of physical and            theories, post-structuralism, Marxist theory, new      This unit is designed to apply and extend the
      mental pain, suffering and sadness. In medical,        historicism, feminism and gender studies and           knowledge of the public relations campaign,
      legal, social, psychiatric and familial contexts the   postcolonialism. Students will learn how to apply      a key component of public relations practice.
      need to give expression to the extent and nature       these theories to creative and critical writing,       Students will examine the theories and models
      of pain and its attendant alienating effects is        including (in the case of students in professional     which work behind major campaigns and
      crucial. Significantly the inexpressible qualities     and creative writing) their own creative work.         critically analyse existing campaigns.
      of pain and sadness isolate its victims and cause
      a breakdown between those who wish to help             ALL783 Life Writing: Theory and                        ALR701 Public Relations Writing and
      and those who desperately require it. This unit        Practice b x                                           Tactics b x
      will attempt to negotiate this ‘inexpressible          Trimester 2, 1 credit point                            Trimester 2, 1 credit point
      terrain’ by identifying successful manifestations
                                                             This unit examines the various meanings and            Students learn to write by writing and rewriting.
      of expressed pain in works of fiction as well
                                                             modes of the diverse group of writings (memoir,        The unit blends the strategic with the practical in
      as factual narratives whether pathographies
                                                             biography, autobiography, ficto-criticism)             a range of public relations writing tasks including
      or related discursive writings. The aim is not
                                                             brought together under the term of ‘life writing’.     media releases, newsletters and speeches and
      merely to interpret these texts but rather to
                                                             The unit offers theoretical perspectives on life       web-writing. While strategic planning and
      meet the challenge of finding a language that
                                                             writing and related issues (to do with identity,       thinking is a major component, creativity in
      communicates, explicates and legitimises forms
                                                             agency, embodiment, memory, testimony,                 developing and implementing communication
      of illness in the eyes of both a hostile and/
                                                             and truth) and the opportunity to undertake            solutions to public relations problems is
      or fearful society and sceptical or ill-informed
                                                             practically in a mode of life writing in the light     encouraged.
      medical, legal and social work practitioners.
                                                             of such theory. The aim is to encourage students
                                                             to engage (both critically and creatively) with        ALR704 Public Relations Management
      ALL771 Postmodern Fiction and Popular                  issues-to do with identity, life stories, and          b   x
      Culture x                                              experience-that highlight the complex and              Trimester 1, 1 credit point
      Trimester 2, 1 credit point                            complementary relationship between ‘life’ and
                                                             ‘writing’.                                             This unit covers a systems approach to public
      This unit examines the debate about
                                                                                                                    relations strategy and planning, management
      ‘postmodernism’ by considering key texts
                                                                                                                    by objectives including the development
      together with core theoretical readings. The           ALL784 Writing and Film        x
                                                                                                                    of measurable public relations objectives.
      unit addresses a short selection of writings on        Trimester 2, 1 credit point
                                                                                                                    A key focus is to research, plan, implement
      postmodernism as a multi-disciplinary cultural         Writing and film-making are intricately                and evaluate public relations programs and
      phenomenon with a view to defining alleged             connected activities. Books are made into films.       campaigns. It provides students with knowledge
      major characteristics, to re-examining the             Films have their genesis in the written word as        and skills to analyse public relations and develop
      relationships between literary production and          screen plays, treatments, synopses and pitches,        effective communication strategies and tactics.
      cultural formations, and to analysing particular       and are written about in reviews, critiques,           The unit explores issues and crisis management
      works of literary fiction and popular culture.         analyses, histories and promotions. They also          techniques within a strategic planning
      The unit introduces basic concepts and applies         inspire writing in the form of creative responses      framework, how to anticipate issues, plan for
      them to some postmodern authors. Then it turns         in poetry, novels, plays and blogs. Films from a       crises and understand organisational actions and
      to some manifestations of postmodernism in             diverse range of genres, cultures and historical       responses in uncertain operating environments.
      cinema and popular culture.                            periods will be interpreted using a combination
                                                             of cultural and film theory. The unit engages
                                                             students in the interplay between writing and
                                                             film whereby, through the production of critical
                                                             and creative responses to films, students learn to
                                                             interrogate cinematic representation and to hone
                                                             their skills in writing for, about and back to film.




                                                                                                                    Some units are offered in alternate years – refer to
                                                                                                                    www.deakin.edu.au/courses for details.

40.
                                                                                                                                                                   key
                                                                                                                                Geelong Campus at Waurn Ponds       g
                                                                                                                                     Geelong Waterfront Campus      f
                                                                                                                                 Melbourne Campus at Burwood        b
                                                                                                                                          Warrnambool Campus        W
                                                                                                                                                    Off campus      x
                                                                                                                                Off campus – overseas study tour    x-OS
                                                                                                                                      Community Based Delivery      CbD




ALR706 Online Public Relations and                  ALR718 New Activism, Communication                  ALR732 Research Methods for
Communication x                                     and Citizenship b x                                 Contemporary Society b x
Trimester 1, 1 credit point                         Trimester 2, 1 credit point                         Trimester 2, 1 credit point
This unit examines the application of digital       This unit engages with contemporary                 This unit will be offered in two streams to suit the
communication technologies and social               developments in organisations’ communication        needs of those enrolled in different disciplinary
networking developments to the practice of          practice to explore links with citizenship,         areas such as media and communication,
public relations and professional communication.    responsibility and accountability. It assesses      journalism, public relations, professional writing
Students will learn about contemporary digital      diverse approaches to public communication          and advertising; and their future academic and
communication technologies and tactics              from state, business and civil society including    professional goals in doctoral study, research,
employed by public relations professionals to       activism outlining core elements of ethical         policy making, management and professional
build effective relationships with internal and     community consultation and corporate                practice.
external audiences.                                 citizenship. In particular it examines how
                                                    traditional and ‘new’ media ‘frame’ society and     ALR733 Advertising Theory and Practice
ALR710 Marketing Communication             b   x    construct ‘knowledge’ about it.                     b    x
Trimester 2, 1 credit point                         The unit sets key case studies in the context       Trimester 1, 1 credit point
The unit will provide an overview of the key        of some major theories of citizenship and           This unit will provide students with a theoretical
elements of the marketing process with an           communication, including ‘the risk society’         foundation for exploring and understanding:
emphasis on integrating public relations and        (Beck), ‘the network society’ (Castells) and ‘the
                                                    public sphere’ (Habermas). The unit’s assessment    » Advertising practice
marketing strategies in the formulation of
                                                    encourages students to use the case studies and     » The role of advertising as a persuasive
campaigns. Key elements of the marketing
                                                    their theoretical foundations to both broaden         communication technique to achieve business
process to be examined include analysis of the
                                                    and deepen their understandings of social,            objectives
marketing environment, consumer behaviour,
                                                    cultural and political change, and to examine       » The consequent economic, social and cultural
marketing research methods and forecasting,
                                                    how those changes contribute to how we                impact that advertising has on society.
market segmentation and the implementation
of the promotional mix (advertising, sales          understand truth, citizenship, empowerment and
promotion, direct marketing, public relations,      democracy.                                          ALR782 Public Affairs and Opinion
personal selling). Particular attention will                                                            Formation (Online)
be drawn to the role of public relations in         ALR731 Public Relations Theory and                  Trimester 1, 1 credit point
the promotional mix and to the concepts             Practice b x                                        Topics to be addressed include:
of relationship marketing and social cause          Trimester 1, 1 credit point
marketing.                                                                                              »   Theories of public opinion formation
                                                    This unit will be taught as a social science with   »   Structures of government in Australia
                                                    both an academic and a professional emphasis.       »   Government policy formation processes
ALR715 New Ventures in Creative                     It will provide a comprehensive conceptual          »   Lobbying, government relations and public
Enterprise b x                                      framework that demonstrates how public                  affairs activities
Trimester 1, 1 credit point                         relations practitioners work. It covers the role    »   Peak industry bodies and their activities
This unit aims to assist the student in preparing   of the public relations practitioner, the public    »   NGOs and their activities – the ‘third sector’
for a transformed twenty first century work         relations process from research and planning        »   Think tanks and their activities
environment – with focus on managing                to implementation and evaluation; strategic         »   Political communication
relationships with others, building the business,   thinking; tactics such as media releases and        »   The role of media in opinion formation
developing innovative practices and managing        newsletters, and the application of public          »   Trends in public participation in policy
their career within a creative industry sector      relations in a range of circumstances from sports       formation
context.                                            and cultural organisations to corporations.         »   Trends in public concerns over risk, the
                                                                                                            environment, and political literacy
On completion of the unit students should be
                                                                                                        »   The ethics of influencing public opinion
able to:
                                                                                                        »   Comparing Australian public opinion processes
» create their own market strategies for their                                                              globally.
  career and their business
» develop a business planning framework
» demonstrate communication skills in areas of
  self-management of career, negotiation and
  liaison, networking
» research legal and government issues
» research into creative industry sector issues,
  including the effects of globalisation and
  technology convergence
» develop strategic approaches to new
  enterprise communication and business
  practices
» implement and extend new communications
  technology practices.




                                                                                                                    Media, Communication and Creative Arts 41.
      Unit descriptions

      ALW720 Travel Writing         b   x                     ALW731 Creative Non-Fiction Writing B                 ALW734 Script Writing A               b   x

      Trimester 2, 1 credit point                             b   x                                                 Trimester 1, 1 credit point
      This unit offers students opportunities to hone         Trimester 2, 1 credit point                           This unit introduces the principles and
      their skills as story tellers with a focus on travel    This unit will expand upon the strategies and         techniques of script writing. The emphasis is
      narrative. By encouraging an examination of             techniques developed in Trimester 1. It will          on writing for film and television rather than
      the conventions and techniques of different             involve in-depth examination of feature writing,      playwriting, although many of the principles are
      types of travel writing and facilitating an             satire and social comment, extended profiles and      the same. Students will explore the concepts
      understanding of marketing strategies and               travel narratives, biography and autobiography.       of dramatic construction, exposition, character
      publishing opportunities, this unit will also help      Related issues will also be examined including        development, dialogue, suspense and resolution.
      raise and sustain industry standards. This unit         ethics, defamation and boundaries of creative
      recognizes that a travel writer can draw on local       non-fiction. Intensive workshopping of ideas and      ALW735 Script Writing B              b    x
      as well as foreign places to construct sound travel     work-in-progress will take place, as will critical    Trimester 2, 1 credit point
      narratives, it is therefore offered to students         reading of a range of published materials.
      regardless of how much they have travelled.                                                                   This unit involves detailed exploration into the
                                                                                                                    concepts introduced in ALW734 Script Writing
                                                              ALW732 Fiction Writing: Story, Structure              A. Students will be encouraged to take a keen
      ALW729 Writing for Communication                        and Starting Out b x                                  interest in current developments in the film and
      Media b x                                               Trimester 1, 1 credit point                           theatre industries.
      Trimester 1, 1 credit point
                                                              This unit explores technical and discursive
      This unit enables students to strengthen their          aspects of fiction-writing, with reference to         ALW736 Poetics of Writing A                   b
      skills in writing, research and presenting.             highly regarded texts. The unit involves much         Trimester 1, 1 credit point
      Students will explore the power of language and         exploration of creativity and experimentation,        Introduction to the methods and concepts
      the characteristics of effective and ineffective        improvisation and revision. Students must be          underlying the poetic nature of strong writing in
      writing; the relationships between written and          prepared to do considerable practical work in         both poems and prose form. Students will read,
      spoken language; strategies for developing              tutorials, or online in the case of off campus        discuss and demonstrate the use of devices such
      arguments; and the requirements of a range              students. Each student will submit a complete         as metaphor, diction, narrative variety, voice and
      of types of writing including reports, letters,         original work or works of fiction. This work may      dialogue in poems, prose poems, fiction and non-
      resumes, academic essays, summaries, media              be presented in a number of forms, including          fiction works. The unit will explore how writers
      releases and persuasive writing.                        short story, hypertext, fiction for installation or   combine these poetic devices into a flexible
      The unit will support students in their written         exhibition, for examples.                             practice across genre and then students will
      tasks in other subject areas, as well as providing                                                            develop a folio of original work in their chosen
      them with workplace-oriented skills that will           ALW733 Fiction Writing: Ideas and                     combination of such practices. Emphasis will
      enhance their performance in professional               Innovations b x                                       also be placed on each student writing towards
      fields. Students will participate in a hypothetical     Trimester 2, 1 credit point                           a personal poetic. Students will also become
      scenario. They will be required to employ               This unit is an advanced study of the theory and      acquainted with performance methods and
      different forms of writing and communication            practice of creating works of fiction. The unit       publication.
      tools to tackle issues that arise from this scenario.   is informed by the study of adventurous and
                                                              innovative texts. Concepts explored in those          ALW737 Poetics of Writing B                   b
      ALW730 Creative Non-Fiction Writing A                   works will be used by students in developing          Trimester 2, 1 credit point
      b   x                                                   their creativity and range of skills and approaches   Continuing from ALW736 Poetics of Writing A,
      Trimester 1, 1 credit point                             to writing fiction. Students must be prepared         students will look at writing and practices which
      This unit will introduce and explore a range            to do considerable practical work in tutorials, or    further emphasise poetic language use, the
      of creative non-fiction genres such as feature          online in the case of off campus students. Each       exploration of voice and structure and so develop
      writing, profiles, review writing, travel writing,      student will submit a complete original work          an understanding of how these methods can
      personal narrative, biography and investigative         or works of fiction. This work may be presented       inform their own writing practice and poetics.
      reporting. Related techniques will also be              in a number of forms for example, short story,        More discussion will be made of poetics and
      explored including interviewing, observation,           hypertext, fiction for installation or exhibition.    students will discuss and analyse a variety of
      reporting, research and marketing. Intensive                                                                  authors relevant to these themes. Emphasis will
      workshopping of ideas and work in progress will                                                               be on developing the student’s own creative
      take place, as will critical reading of a range of                                                            writing in their chosen form and on the writing
      published materials.                                                                                          of a poetic. Promotion and performance will also
                                                                                                                    feature in the later stages of this unit.




                                                                                                                    Some units are offered in alternate years – refer to
                                                                                                                    www.deakin.edu.au/courses for details.

42.
                                                                                                                                                                         key
                                                                                                                                      Geelong Campus at Waurn Ponds       g
                                                                                                                                           Geelong Waterfront Campus      f
                                                                                                                                       Melbourne Campus at Burwood        b
                                                                                                                                                Warrnambool Campus        W
                                                                                                                                                          Off campus      x
                                                                                                                                      Off campus – overseas study tour    x-OS
                                                                                                                                            Community Based Delivery      CbD




ALW738 Editing        b   x                             ALW792 Theorising Creativity                b         ALX716 Research Project B            x

Trimester 1, 1 credit point                             Trimester 2, 1 credit point                           Trimester 1 or 2, 2 credit points
This unit aims to give students a grounding in          What is the pertinence of ‘high’ theory to the        This unit, paired with ALX715 Research Project A,
key editorial principles and skills. Students are       work of imaginative production: Can we really         enables students to undertake a four credit point
encouraged to develop their understanding               separate theory from creative practice? It can be     research project over two trimesters.
of the relationship between editor, author              argued, for instance, that creative works partially
                                                                                                              Students will determine the content of their
and reader, with a primary focus on structural          repress and forget the theories on which they are,
                                                                                                              research projects through negotiation and
editing strategies and copy-editing methods.            paradoxically, founded. In order to grapple with
                                                                                                              consultation with their supervisors. Projects
The unit will acquaint students with the ethical        such questions, students will be introduced to
                                                                                                              may involve creative projects combined with an
responsibilities of editors, authors and publishers,    an array of theoretical models. Students will be
                                                                                                              exegesis, or may constitute a 9000–10 000 word
particularly with regard to copyright and               asked to find original ways of using one or more
                                                                                                              report which is based on primary and secondary
defamation.                                             of these frameworks in shaping both the creative
                                                                                                              sources. They may also draw on fieldwork
                                                        and exegetical components of their projects.
The unit is also designed to assist writers to                                                                or other data and will involve theoretical,
refresh their technical skills and deepen their                                                               interpretative and analytical work.
understanding of the editing and publishing             ALX711 Research Project             x

process.                                                Trimester 1 or 2, 4 credit points
                                                                                                              ALX720 Minor Research Project               x

                                                        The Research Project enables students to engage       Trimester 1 or 2, 2 credit points
ALW739 Publishing             b   x                     in a piece of independent research which will
                                                                                                              This unit enables students to undertake a 2 credit
Trimester 2, 1 credit point                             generally draw upon coursework study they have
                                                                                                              point research project on a topic of their choice
                                                        already undertaken.
This unit extends students’ understanding of the                                                              negotiated with their supervisor.
specific requirements of editing in different forms     Students will determine the content of their
                                                                                                              Students will determine the content of their
of publishing such as books, magazines and              Research Projects through negotiation and
                                                                                                              Minor Research Projects through negotiation
hypertext. It also addresses the structural editing     consultation with their supervisors. Projects
                                                                                                              and consultation with their supervisors. Projects
requirements of different genres of editing such        may involve creative projects combined with
                                                                                                              may involve creative projects combined with an
as scholarly, trade, educational and technical          an exegesis; or may constitute an 18000–20000
                                                                                                              exegesis, or may constitute a 9000–10 000 word
editing. It deals with the project management           word report which is based on primary and
                                                                                                              report which is based on primary and secondary
side of the editor’s role, including the relationship   secondary sources. They may also draw
                                                                                                              sources. They may also draw on fieldwork
between readership and design. It introduces            on fieldwork or other data and will involve
                                                                                                              or other data and will involve theoretical,
students to proofreading and indexing and               theoretical, interpretative and analytical work.
                                                                                                              interpretative and analytical work.
outlines the processes of organisational and
technological change in the contemporary                ALX715 Research Project A               x
publishing industry.                                    Trimester 1 or 2, 2 credit points
                                                        This unit enables students to undertake a four
ALW749 Crossing Borders – in Country                    credit point research project over two trimesters.
Travel and Research Project x                           It is paired with ALX716.
Trimester 3 (2010/11), 1 credit point
                                                        Students will determine the content of their
This unit seeks to offer students opportunities         Research Projects through negotiation and
for enhanced life-long learning through cross-          consultation with their supervisors. Projects
cultural travel experiences and exposure to issues      may involve creative projects combined with an
of globalisation, development and sustainability.       exegesis, or may constitute a 9000–10 000 word
The unit will deal with the following as part           report which is based on primary and secondary
of the pre-tour briefing notes and in-country           sources. They may also draw on fieldwork
discussions and workshops:                              or other data and will involve theoretical,
                                                        interpretative and analytical work.
»   Travel as story telling
»   Travel and the post colonial condition
»   Active observation and research techniques
»   Impact of tourism and contradictions of
    globalisation
»   Reading images – construction of visual
    narratives
»   Dilemmas and contexts of representation
»   Myths, symbols and belief systems
»   Practical in-country research.




                                                                                                                          Media, Communication and Creative Arts 43.
      Unit descriptions

      ALX721 Creative Industries Internship          b   x   AMC701 Motion Capture Boot Camp            b        AMC702 Animating Motion          b

      Trimester 1 or 2, 1 credit point                       Trimester 1, 2 or 3, 1 credit point                 Trimester 1, 1 credit point
      The internship unit offers students an                 This unit gives students an understanding of        This unit builds paths to understanding
      opportunity to gain first hand work experience         and practical grounding in motion capture           the creative applications of motion capture
      in a region or employment sector closely               technology. It provides students with               technology, focusing on the relationship between
      associated with topics studied at university, and      foundational skills in the use and aesthetics       movement and its representation through
      to explore the practical applications of their         of motion capture that will enable them to          motion capture data and post-processing in
      academic study. It also provides professional          undertake more advanced motion capture              animation programs. The unit develops skills of
      experience that may assist them to further their       projects either in their discipline-specific work   visualisation, representation and manipulation of
      career goals. Students are expected to complete        or as they move through the minor sequence          human motion. Students will develop a working
      a minimum of 100 hours of work experience in           in motion capture. Using the facilities of the      knowledge of software applications such as
      their chosen site. The unit provides a framework       Deakin Motion.lab, the largest animation motion     Motion Builder, which open up the expressive
      for student assessment of their knowledge, skills      capture studio in Australia, students will gain     capabilities of motion capture. Through focused
      and work choices in relation to the practices and      practical experience in calibrating and operating   study of human and non-human form and
      implementation of selected topics in professional      a motion capture system and in planning and         movement within three-dimensional space,
      communication.                                         implementing a motion capture shoot. The            students gain creative control of the expressive
                                                             unit will also provide an introduction to post-     outcomes of this high-end technology. The unit
      The unit combines workplace experience with an
                                                             processing. Students will also gain an overview     contextualises motion capture technology in
      academic component that promotes reflection
                                                             of the broader context of motion capture, and       terms of the aesthetic and conceptual aspects of
      and analysis.
                                                             its use in the animation and game development       the motion capture concept, and explores issues
      During the internship students will be required        industries and in interactive performance.          involved in developing high level creative control
      to:                                                                                                        of motion capture outcomes. This unit will
                                                             The unit caters for students from a range of
      » Complete a preliminary briefing session                                                                  develop strategies for observing, documenting
                                                             disciplinary backgrounds, and provides them
        incorporating oral and written presentation                                                              and visualising a range of possibilities for the
                                                             with foundational skills that will allow them to
        skills, expectations of the professional creative                                                        representation of human and non-human
                                                             develop their specific disciplinary and artistic
        industries workplace, planning and time                                                                  motion. Students will work collaboratively
                                                             interests in motion capture throughout the
        management, reporting requirements                                                                       on a number of tasks, including planning,
                                                             motion capture minor sequence. These interests
      » Problem solving and negotiation                                                                          presentation, and technical skills development,
                                                             may be in artistic/design/performance and/or
      » Develop a profile of the organisation or                                                                 culminating in the production of animated
                                                             technological aspects of motion capture, and
        workplace setting and conduct interviews with                                                            sequences which demonstrate how different
                                                             the unit caters for students with and without
        expert practitioners                                                                                     technologies and approaches can be combined
                                                             technological or computing backgrounds.
      » Develop a project, outline a sequence of                                                                 in interdisciplinary teaching and learning
        specified tasks, and assess the process and                                                              contexts.
        outcomes of the project and/or internship
        experience
      » Present both oral and written outcomes of the
        project and/or internship experience.
      Students are responsible for:
      » Negotiating their internship details with
        the host organisation or creative industry
        representative
      » Travel to, from and during their internship
      » Completing all assessment requirements to a
        professional standard
      » Completing all relevant administrative
        paperwork.




44.
                                                                                                                                                                      key
                                                                                                                                   Geelong Campus at Waurn Ponds       g
                                                                                                                                        Geelong Waterfront Campus      f
                                                                                                                                    Melbourne Campus at Burwood        b
                                                                                                                                             Warrnambool Campus        W
                                                                                                                                                       Off campus      x
                                                                                                                                   Off campus – overseas study tour    x-OS
                                                                                                                                         Community Based Delivery      CbD




AMC703 Digital Puppetry         x                     ASC101 Introduction to Sociology A                   ASS101 Anthropology 1A: Culture and
Trimester 1, 1 credit point                            b   g W x                                           Imagination g x
This course will use motion capture for the           Trimester 1, 1 credit point                          Trimester 1, 1 credit point
production of screen-based work (animation,           The unit provides an introduction to sociology       Anthropology asks the ultimate question
computer games, installation and visual               and introduces students to sociological              for human beings: what does it mean to be
effects). It is an advanced level course that will    concepts and theories in order to develop a          human? Because of this, anthropology is the
investigate both commercial and experimental          sociological outlook. A main purpose of the          science that must understand both the physical
methodologies for the creation and application        study of sociology is to trace the relationship      and the metaphysical dimensions of human
of real-time data capture.                            of the individual to the social world. This unit     existence: how we both create and relate to
The emphasis will be on student-centred group         will take specific and familiar areas of interest    our environment. The subject commences with
learning activities for the planning and creation     for the beginning student, and through them,         an examination of the foundational issues for
of high-end motion capture works. This might          develop ways of thinking sociologically. The unit    anthropologists including the nature of human
include a 3D animated short film, a computer          will introduce students to some of the central       culture, the nature of humans as an evolved
game, or a special effects sequence in a digital      questions asked by sociologists regarding the        species, and the critical importance of human
movie.                                                nature of society as a means of introducing          rationality and belief. Examples of human
                                                      students to the sociological perspective. Topics     societies and cultures are drawn from Africa, Asia,
Some of the exploratory possibilities in this class   included are the consumer society, the sociology     Europe, the Americas, Australia and the Pacific.
might include:                                        of the body and identity formation.
» the use of puppetry and the manipulation of                                                              ECA310 Discovering Music A              b   g

  non-human forms to generate motion capture          ASC102 Introduction to Sociology B                   Trimester 1, 1 credit point
  data                                                 b   g W x
                                                                                                           This unit is designed to introduce students
» the use of prothesis and human extensions to        Trimester 2, 1 credit point                          to practical music making and music literacy
  generate motion capture data                                                                             skills. Students will develop and increase their
                                                      The study of global and national inequalities is
» the creation of hybrid motion by synthesising                                                            knowledge and understanding of music theory
                                                      possibly one of the most important areas of study
  captured and artificially generated motion data                                                          and notation, aural perception skills as well as
                                                      in sociology. Patterns of inequality are based
  in the animated character                                                                                melodic and harmonic writing. Dependent on
                                                      on categories such as social class, gender, race
» the application of motion capture data to 2D                                                             availability of staff, students will undertake a
                                                      and ethnicity. The first section of this unit will
  animation                                                                                                semester of practical skills in either keyboard
                                                      explore these categories as well as sociological
» the application of motion capture data to                                                                or guitar. Students will also study percussion
                                                      explanations by major theorists in the area.
  abstract and experimental animation                                                                      performance using both tuned and un-tuned
                                                      The unit then moves on to and examination of
» the application of motion capture data to fine                                                           instruments. Students will undertake a study of
                                                      globalisation, work and global risks.
  arts practice                                                                                            the elements of music and their organisation
» the exploration of innovative character design,                                                          through a repertoire of non-Western music.
  modelling and rigging techniques for the            ASP202 World Religions           b     g   x

                                                      Trimester 1 or 3 (X), 1 credit point                 Students at the Burwood campus will undertake
  innovative incorporation of motion capture                                                               a study of African music and culture, and those at
  data                                                This unit introduces students to the major           Geelong will study Aboriginal music and culture.
» the creation of motion capture enhanced             ‘world religions’: Hinduism, Buddhism, Judaism,
  video, via the incorporation of motion capture      Christianity and Islam. The unit explores
  data into particle systems and high-end             these religions by looking at their historical
  compositing software                                development, basic ideas, practices and sacred
» the application of motion capture data              texts. In addition, students are introduced to a
  to produce innovative computer game                 range of philosophical issues that arise within
  environments.                                       these religious traditions, such as: karma and
                                                      rebirth; the relation between self and world, and
                                                      self and God; different conceptions of God and
                                                      salvation or liberation; and the question of how
                                                      to understand the phenomenon of religious
                                                      diversity.




                                                                                                                      Media, Communication and Creative Arts 45.
      Unit descriptions

      EXE101 Understanding Children and                     HBS109 Human Structure and Function                    HDS106 Diversity, Disability and Social
      Adolescents b                                         b   CbD   g W x                                        Exclusion b x
      Trimester 1, 1 credit point                           Trimester 1 (B, CBD, G, W, X), Trimester 2 (B, CBD),   Trimester 2, 1 credit point
      (For students enrolled in courses D344, D347, D389,   Trimester 3 (X only), 1 credit point
                                                                                                                   This is a level one unit in the people, society
      E377, A530 only or equivalent.)
                                                            This interdisciplinary unit provides an overview       and disability major on the Bachelor of Health
      This unit, the first in a six unit major study in     of the basic sciences of human anatomy and             Sciences program. Students in other courses may
      education, focuses on important concepts              physiology, exploring issues of relevance to the       study this unit as an elective. This unit introduces
      and theories which deepen understanding of            health sciences. Specific topics to be addressed       students to frameworks with which to explore
      school-aged young people. Developing such             will include: organisation of the human body,          the complex and dynamic interrelationships
      an understanding is fundamental professional          outlining anatomical terms, chemical and               between people who have a disability and
      knowledge for teachers. The unit will enable          structural bases of cell function, body tissues        society. Disability as part of the natural diversity
      students to understand a range of theories            including integument, homeostasis and                  of humankind, is examined from multiple
      about commonality and diversity in human              physiological control via neural and hormonal          perspectives, including individual, family and
      development and how these theories relate to          mechanisms that maintain a constant internal           societal. The unit examines different models used
      learners as individuals and as groups. It will also   environment. Support and movement through              in defining disability, in particular the medical
      enable students to explore how the development        an understanding of the musculo-skeletal               and social models of disability. The experience of
      of all persons happens through culture; to            system, and maintenance of key systems, such as        a person with a disability and the role of society
      understand aspects of the relationship between        cardiovascular, respiratory, digestive, urinary and    in promoting inclusion in areas such as education
      education and human development and to begin          immune systems.                                        and employment is also examined.
      to appreciate the professional responsibility of
      teaching children and adolescents. Alongside          HBS110 Health Behaviour             b   CbD   f W x    HPS111 Introduction to Psychology A
      this content focus, students will be inducted         Trimester 1 (B), Trimester 2 (B, CBD, F, W, X),        b   CbD   g W x
      into appropriate university level study skills        Trimester 3 (X), 1 credit point                        Trimester 1 (B, CBD, G, W, X), Trimester 2 (X),
      and will use of a wide variety of information                                                                Trimester 3 (X), 1 credit point
      and communication resources appropriate to            Topics include:
      beginning study at university level.                  » the impact of behavioural health issues              The central theme of this unit is to introduce the
                                                              including tobacco smoking, alcohol use and           different aspects of the discipline of psychology
                                                                                                                   as a behavioural science. The unit begins with
      HBS107 Understanding Health                             abuse, healthy and disordered eating, weight
      b   CbD   g W x                                         management and exercise on health and                a history of the evolution of psychology as a
                                                              chronic disease                                      discipline. We explore the fundamental questions
      Trimester 1 (B, CBD, G, W, X), Trimester 2 (B),
                                                            » the influence of psychological and                   that motivate the field and the major milestones
      Trimester 3 (X), 1 credit point
                                                              biopsychosocial factors and stress on health         in the development of psychology as a
      This interdisciplinary unit examines the diversity      and health behaviour, and the efficacy of            recognised scientific discipline. In this context, we
      of media and other images of health and                 cognitive approaches and coping strategies in        provide an overview of the scientific method and
      meanings attributed to health; the complex              addressing these                                     its relevance to psychological research, and we
      range of interactions that influence the health of    » a critical examination of the impact of the          discuss ethics and other key issues that arise in
      individuals and populations; the determinants           physical environment, cultural practices and         the process of acquiring and applying knowledge
      of selected health issues in urban and rural            legal policies on health behaviours                  in this way. The unit then reviews the current
      Australia, as well as in global contexts; and,        » the prevention, behavioural factors and              state of knowledge in the field. First, we provide
      explores a range of models and approaches               management of chronic disease including              an overview of three theoretical approaches
      and their impact on health outcomes. Topics             heart disease, diabetes and cancer.                  to understanding behaviour; these include
      include: contemporary understandings of health;                                                              biological bases of behaviour, how we make
      social, biological, natural environments and                                                                 sense of the world and how we learn, remember,
      employment and education as determinants                                                                     process and communicate information about
      of health; understanding health research;                                                                    ourselves and our environment. We look at the
      indigenous health; the evolution of health                                                                   influence of in-built drives and the influence of
      promotion; illicit drugs and alcohol; social                                                                 culture on our motivation to behave in certain
      exclusion and healthy ageing; mental health.                                                                 ways. This leads us into a discussion of forensic
                                                                                                                   psychology and how we might understand
                                                                                                                   offender behaviour. We also examine the role of
                                                                                                                   stress in human behaviour and the physical and
                                                                                                                   psychological health consequences of chronic
                                                                                                                   stress. The unit provides an introduction to the
                                                                                                                   application of psychology across different fields.




46.
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                                                                                                                                              Geelong Waterfront Campus      f
                                                                                                                                          Melbourne Campus at Burwood        b
                                                                                                                                                   Warrnambool Campus        W
                                                                                                                                                             Off campus      x
                                                                                                                                         Off campus – overseas study tour    x-OS
                                                                                                                                               Community Based Delivery      CbD




HPS121 Introduction to Psychology B                      HSE101 Principles of Exercise and Sport                 HSE309 Behavioural Aspects of Sport and
b   g W x                                                Science b                                               Exercise b x
Trimester 1 (X), Trimester 2 (B, G, W, X), Trimester 3   Trimester 1 or 3, 1 credit point                        Trimester 1, 1 credit point
(X) (2010-2011), 1 credit point
                                                         This unit introduces students to the historical,        This unit introduces students to a range of
The central theme of this unit relates to how            philosophical and sociological perspectives             topics related to the different ways in which
individuals develop and manifest the ‘higher             of sport and exercise science where they                psychological, behavioural and cognitive factors
order’ characteristics that allow the ‘human             will examine how and why science informs                may affect individual and team performance in
animal’ to function in a complex and ever-               professionals in sport, exercise and health-            sport, and to the ways that sport and exercise
changing world. We begin by looking at how               related occupations. Students will also be              may impact on psychological and behavioural
we – as both biological and social beings –              introduced to the academic and professional             factors. The unit also provides students with
develop throughout the life span and we explore          disciplines of exercise physiology, motor learning,     practical experience in mental strategies
the complex interaction between biological and           biomechanics, sport and exercise psychology and         to enhance athletic performance. Special
environmental influences.                                nutrition. This unit will also focus on the career      emphasis is given to the coach/trainer’s role
                                                         pathways and professional development of sport          in implementing these strategies. Although
The unit also presents a brief module covering
                                                         and exercise scientists.                                directly related to sport performance, the unit
the basic concepts of statistical reasoning as
                                                                                                                 would be useful to students interested in other
a foundation for further study in psychology.
                                                         HSE202 Biomechanics           b    x                    performance domains.
The fundamentals of descriptive and inferential
statistics are outlined in order to give students a      Trimester 2, 1 credit point
clear understanding of the context of their use as       This unit introduces students to the major
                                                                                                                 HSH207 Socio-Economic Status and
well as basic skills in simple statistical calculation   biomechanical factors involved in movement,             Health b CbD
and interpretation.                                      with a special focus on locomotion, sports              Trimester 1, 1 credit point
We then focus more specifically on the theories          technique and injury prevention. The material is        One of the critical determinants of health in
and empirical research associated with                   presented with an emphasis on the qualitative           society is socioeconomic status (SES). This unit
understanding how and why we each develop                analysis of motion and forces. The unit includes        will explore the link between SES and health from
the particular combination of psychological traits       the examination of external forces, such as             individual and population perspectives. It will
that make up our own individual personalities.           gravity, air resistance, and friction, and their role   explore the way social processes interact with
This is followed by an overview of the nature            in human movement. Internal forces created              health and consider the latest research on the
and causes of distortions in personality (i.e.           by skeletal and muscular systems and their              social gradient. Issues such as gender, poverty
psychological disorders). The contributions              effect on the body and its movement will be             and affluence, social exclusion, inequalities
that the various theoretical perspectives make           discussed. Finally, the unit will address some          in health, and inequity will be considered
towards delivering treatments for psychological          practical applications in biomechanics through a        against issues across the life course (access and
disorders is presented and evaluated.                    qualitative analysis of skill project.                  expectation) as well as the role of education
Subsequently, interpersonal behaviour is                                                                         and information. The role of political and social
examined from the perspectives of the individual         HSE203 Exercise Behaviour              b   g W x        institutions (including the household) in creating
and the group. The origins and impact of                 Trimester 1, 1 credit point                             supportive environments will be considered.
factors such as attitudes, beliefs, conformity,          This unit focuses on health-related physical
independence, prejudice and discrimination               activity and exercise. It examines the                  HSH302 Politics, Policy and Health
and social influence are considered. The                 fundamental issue of why people exercise,               b   CbD   g W x
most appropriate and informative research                including how exercise participation varies             Trimester 1, 1 credit point
programs that have been (or could be)                    according to factors such as age and gender.            This unit assists students to analyse and appraise
implemented to investigate these issues are              The unit also considers sedentary behaviour and         all aspects of Australian health policies and
discussed throughout. We then examine various            physical inactivity, and provides an introduction       processes, and the policy context for health
elementary problems of psychology such as the            to theory and concepts important for                    promotion and human services in Australia. The
mind-body problem and causality.                         understanding participation in physical activity at     unit investigates different forms of health policy
Although HPS121 is designed to build upon the            the individual and population level.                    and the political process as it relates to policy
themes covered in HPS111, the unit has been                                                                      making. It explores the impact of ideologies,
constructed so that students may do the two                                                                      politics and other major forces on policy making
units in either order, or do either unit on its own.                                                             and the skills necessary for the community
                                                                                                                 and groups to develop policy and advocate
                                                                                                                 change. It identifies the major mechanisms for
                                                                                                                 implementing and evaluating health policy.
                                                                                                                 Students will develop skills in describing,
                                                                                                                 investigating, analysing and assessing health
                                                                                                                 policy debate relating to a range of health issues
                                                                                                                 and population groups.




                                                                                                                             Media, Communication and Creative Arts 47.
      Unit descriptions

      HSW219 Self and Society            f   x                   MAF101 Fundamentals of Finance                             MME101 Business Academic Skills                 b   g

      Trimester 2, 1 credit point                                b   g W x                                                  Trimester 1 (B), Trimester 2 (B, G) or Trimester 3 (B),
                                                                 Trimester 1 (B), Trimester 2 (G, W, X) or Trimester 3      1 credit point
      This unit provides an overview of theories
      about the social construction of the self. It will         (X), 1 credit point                                        This unit supports students in developing
      ground these theories in an analysis of human              Topics to be addressed in this introductory                academic and communication skills within
      development across the life course in the                  finance unit include: what finance is and why              the broad context of business disciplines, as
      context of the major social divisions in society.          it is important to individuals and businesses;             well as providing opportunities for students to
      The unit will examine theoretical frameworks               basic mathematical concepts involving the time             address personal communication weaknesses.
      for understanding how the experiences of                   value of money determining present values and              It prepares students for successful study within
      oppression and domination are internalized;                future values; the nature of return and risk; risk         commerce or management and is particularly
      humanism, personal growth and alienation;                  measurement and management; the structure                  useful for students who are articulating into
      psychoanalytical theory, politics and the psyche;          and operation of financial institutions and                Deakin from post-secondary study. It is strongly
      material conditions, social practices and lived            markets; equity markets and instruments; sources           recommended for students from diverse or
      experience; feminism, psychology and gendered              and types of short, medium and long-term                   international backgrounds who wish to establish
      subjectivities; postmodernism, discourse                   business finance; foreign exchange transactions;           a solid foundation for successful tertiary study.
      and subjectivity; the social construction of               sources and types of personal finance; personal
      childhood; spirituality, ageing and diversity and          finance topics of insurance, superannuation and            MMH230 Strategic Human Resource
      ecopsychology, nature and the ecological self.             estate planning.                                           Management b g x
                                                                                                                            Trimester 1 (B, G), Trimester 2 (X) or Trimester 3 (X),
      MAA103 Accounting for Decision Making                      MLC101 Business Law           b   g W x                    1 credit point
      b   g W x                                                  Trimester 1 (B, G, W, X) or Trimester 3 (G, X), 1 credit
                                                                                                                            This unit introduces students to the ideas,
      Trimester 1 (G, W, X), Trimester 2 (B), Trimester 3 (X),   point
                                                                                                                            controversies and challenges involved in
      1 credit point                                             The unit provides a comprehensive introduction             the recruitment, application, motivation and
      The unit covers: the impact of accounting;                 to commercial law. It covers the Australian legal          general management of labour in modern work
      accounting reports; introduction of the                    system and the law relating to contract and                organisations. The unit particularly focuses on the
      accounting equation; classification; analysis              negligence.                                                links (present or absent) between organisations’
      and summarisation of transactions; accounting                                                                         overall corporate and organisational strategies
      systems and internal control; the management               MLC771 Law for Managers               x                    and their HR strategies, policies and practices.
      decision-making process; cost concepts for                 Trimester 1, 1 credit point
      management decisions; importance of budgets                                                                           MMH349 Industrial Relations             b   g   x
                                                                 The unit is designed to develop an understanding
      in the decision-making process; management                                                                            Trimester 1, 1 credit point
                                                                 of the legal principles underlying business
      of financial resources; techniques to analyse
                                                                 activity and its social control through law; to            The unit provides a general introduction to
      statements; limitations; evaluating performance;
                                                                 create an awareness of the legal implications              the study of industrial relations. The multi-
      evaluating financial position.
                                                                 of business transactions; to develop a capacity            disciplinary nature of the unit is stressed within
                                                                 to identify legal problems encountered; and to             an introductory systems framework. Various
      MAE101 Economic Principles                 b   g W x
                                                                 obtain and evaluate professional advice. The               sociological, economic, legal and other theories
      Trimester 1 (G, W, X), Trimester 2 (B) or Trimester 3      emphasis is on the measures available to ensure            of industrial relations are examined. Followed by
      (X), 1 credit point                                        contractual obligations are met and to minimise            a consideration of conciliation and arbitration,
      This unit is about the behaviour of consumers              the risk of losses caused by avoidance of legal            the system of workplace governance that
      and producers and their interaction in the                 liability. Topics include: the Australian legal            replaced it under the WorkChoices legislation
      marketplace. The study of how markets operate              system; the laws of contract; agency; partnership;         (and its more recent revisions), collective
      is essential to understanding any form of                  business torts; corporation law and industrial law.        bargaining, the nature and roles of trade unions
      economic behaviour in the global arena. The                                                                           and employer associations, the contract of
      tools of market analysis developed in the unit             MLM790 Marketing Law              b   x                    employment, issues of equity in the workplace,
      provide the foundation for an understanding                Trimester 2, 1 credit point                                occupational health and safety, redundancy and
      of issues such as coordinating people’s needs                                                                         technological change, industrial democracy, and
                                                                 Topics to be addressed include: the competition
      with the world’s limited resources, corporate                                                                         industrial relations practices in selected Asian
                                                                 and consumer provisions of the Trade Practices
      pricing strategies, monopoly power, government                                                                        countries.
                                                                 Act 1974 (Parts IV and V) with particular focus
      regulation, the environment, income inequality,
                                                                 on their implications for advertising, sales,
      the economic relationships between countries
                                                                 marketing and distribution; intellectual property
      and foreign trade.
                                                                 issues relevant to sales and marketing including
                                                                 registrable forms of intellectual property and
                                                                 common law protection; and enforcement and
                                                                 compliance issues, remedies and defences.




48.
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                                                                                                                                                 Geelong Campus at Waurn Ponds       g
                                                                                                                                                      Geelong Waterfront Campus      f
                                                                                                                                                  Melbourne Campus at Burwood        b
                                                                                                                                                           Warrnambool Campus        W
                                                                                                                                                                     Off campus      x
                                                                                                                                                 Off campus – overseas study tour    x-OS
                                                                                                                                                       Community Based Delivery      CbD




MMK265 Marketing Research                                   MMK737 Online Marketing                  b   x              MMM240 Organisational Behaviour
b g W x (Online)                                            Trimester 1, 1 credit point                                 b   g W x

Trimester 1 (B, online, W, X), Trimester 2 (B, G, online,   This unit examines and discusses the impact of              Trimester 1 (B, G, W, X) or Trimester 3 (B, X),
X), 1 credit point                                          the internet on marketing science and practice.             1 credit point
This unit illustrates the important role of                 Particular emphasis is given to the role of the             This unit examines the processes and structures
marketing research in strategic decision-making.            World Wide Web in current and future integrated             at the individual, group, and system level which
The marketing research process will be examined             marketing communication, customer fulfilment                influence organisational behaviour. The aim is
in detail including: problem identification;                strategy and customer relationship management.              to develop an ability to analyse and evaluate
research design; questionnaire design; sampling;                                                                        the behaviour of people in organisations. The
data collection; data analysis; and report                  MMK751 Services Marketing                    b   x          unit covers topics such as perception, values
preparation. A range of statistical analysis                Trimester 2, 1 credit point                                 and attitudes, motivation, leadership, power
techniques will be discussed. Students will                                                                             and politics, work and organisation design,
                                                            Service industries currently account for
gain a sound understanding of how marketing                                                                             organisational culture, organisational change and
                                                            approximately 70–80 per cent of Australia’s GDP
research benefits the marketing function of an                                                                          development.
                                                            and employ approximately 90–95 per cent of the
organisation. The main techniques used to gain
                                                            workforce. It is anticipated that 90 per cent of all
information for marketing decision-making will                                                                          MMM790 Arts Management                  b   x
                                                            new jobs created during this decade will be in
be examined. This unit will provide a conceptual                                                                        Trimester 1, 1 credit point
                                                            the service sector. Service organisations differ in
and practical base to further studies in marketing.
                                                            many important respects from manufacturing                  This unit highlights the mounting pressure on
                                                            organisations, requiring a distinctive approach to          arts and entertainment managers for increasing
MMK277 Marketing Management                                 planning and implementing marketing strategy.               accountability and effectiveness against a
b g W x (Online)
                                                            This subject builds on the knowledge gained in              background of constraints. The unit introduces
Trimester 1 (B, G, online, W), Trimester 2 (B, G, online,   Marketing Management by providing a detailed                foundational management theory and its
X) or Trimester 3 (B, online X), 1 credit point             analysis of how to tailor marketing goals and               application to the arts and entertainment field.
This unit examines the nature of marketing                  strategies to service organisations.                        Topics include: cultural policy and its context; arts
management from a marketing planning                                                                                    management and leadership; arts organisations
perspective. The focus of discussion is the                 MMK792 Arts Marketing               b   x                   and boards; strategy and arts managers.
coordinated activities of the network of                    Trimester 1, 1 credit point
producers of goods, services and experiences                The change in the way arts marketing has been               MMM793 Project and Event Management
which seek to satisfy their customers. Emphasis             perceived over the years provides an opportunity            b   x
is placed on marketing strategy formulation and             for students to learn how arts marketing can                Trimester 2, 1 credit point
the use of strategic marketing mix elements in              assist an organisation to expand its audience
developing and maintaining a market orientation                                                                         This unit is a pathway to understanding the
                                                            and ensure the consumer finds the experience                concept of project and event management as
and assessing organisational performance. Such              rewarding and enriching while remaining true
aspects of marketing as marketing research,                                                                             a ‘theatre of learning’, including the framework
                                                            to the artistic mission. Arts marketing includes            and life cycle of projects as defined events and
customer behaviour, product innovation, and                 a range of activities which centre on research,
marketing communication are also examined.                                                                              the flexibility needed in managing projects and
                                                            analysis, planning, promotions, publicity and               venues in an environment of change.
                                                            public relations, product and price. Some of these
MMK733 Strategic Marketing              b   x
                                                            elements have strategic implications for the
Trimester 1, 1 credit point                                                                                             MMM796 Cultural and Community
                                                            service organisation.
                                                                                                                        Planning b x
The unit provides a thorough examination of                                                                             Trimester 2, 1 credit point (Not offered in 2011)
the two major aspects of strategic marketing.               MMM132 Management               b       g W x

The first is the analytical framework for strategic         Trimester 1 (B, G), Trimester 2 (B, G, W, X) or Trimester   This unit explores the changing definitions of
market planning: the nature of strategic market             3 (B, X), 1 credit point                                    culture, its breadth and scope in quality of life,
planning; analysing market opportunity and                                                                              and the viability and vitality of the built and
                                                            The aim of this unit is to provide students                 natural contexts. Topics include: definitions
competitive capability. The second major aspect             with a solid understanding of the intellectual
examines managerial aspects of planning:                                                                                of culture; managing culture and community;
                                                            foundations of the study of management. The                 cultural policy; quality of life; and diversity
defining the business; industries and their                 unit will provide the opportunity to analyse how
evolution; global marketing policy and planning                                                                         in the community, with a focus on the built
                                                            the solutions to management ‘problems’ have                 environment.
systems; and organisation, implementation and               developed under different conditions throughout
control. The overall objective of the unit is to            the nineteenth and twentieth century’s. The
demonstrate the role of strategic marketing in              unit also explores how management practice
creating sustainable competitive advantage.                 influences, and is influenced by, the external
                                                            environment. This will involve examining how
                                                            managerial action impacts on and is shaped by
                                                            the environment, through a consideration of
                                                            globalisation, ethics, social responsibility and the
                                                            social and cultural context of management.




                                                                                                                                    Media, Communication and Creative Arts 49.
      Unit descriptions

      MMM799 Arts Fundraising and                           MPA711 Corporate Governance and                        MPK701 Research Design and Analysis
      Sponsorship b x                                       Ethics x                                               b   x

      Trimester 2, 1 credit point                           Trimester 2, 1 credit point                            Trimester 1, 1 credit point
      This unit explores the benefits fundraising and       This unit considers the environment for corporate      The unit will develop students’ appreciation of
      sponsorship offer cultural organisations in an        accountability and the role of people within           the scope of research in business marketing,
      environment that has shifted from a product to        the context of professional and business ethics.       together with the processes and techniques
      a market focus and with a declining government        This unit specifically gives an international          used commonly in research. Topics include
      funding base. The unit will give students the         perspective on the introduction of competing           an introduction to research in marketing,
      opportunity to understand and analyse a               expectations about the purpose of organisations        problem definition, research design, qualitative
      fundraising or sponsorship case study and the         and hence raises questions concerning the              and quantitative methods, measurement
      contextual pressures that affect its outcome. The     appropriate responsibility of their managers.          concepts, qualitative and quantitative data
      topics to be addressed in this unit include the       It develops the position that the responsibility       analysis, univariate and multivariate statistical
      nature and role of fundraising; the principles and    of managers for effective action extends not           analysis, sensitivity analysis, the development
      practices of government relations and corporate       only to the familiar economic and market               of business marketing models, reporting and
      sponsorship; philanthropy and donors.                 considerations but also to the wider social/public     presentation of results. Applications of research
                                                            arena. Students will learn to analyse, question        in business marketing in the areas of strategic
      MMS712 Sport Marketing         b   (Online)           critically and perhaps challenge the ethical and       analysis, pricing, brand management, consumer
      Trimester 2, 1 credit point                           moral standards and priorities that they apply to      behaviour or sales forecasting will also be
                                                            business and professional behaviour.                   discussed.
      The unit will introduce students to the
      marketing management process. The use of
      the marketing mix, product, price, promotion
                                                            MPA751 Financial Reporting and Analysis                MPK711 Strategic Customer Service          b   x
                                                            b   x                                                  Trimester 1, 1 credit point
      and distribution will be developed and related
      to sport. Traditional use of marketing theory in      Trimester 1 or 2, 1 credit point                       Topics to be addressed in this unit include: an
      sport will be examined and an analysis of sport       Financial Reporting and Analysis aims to               introduction to customer service; customer
      marketing functions will be conducted. This will      develop the student’s ability to interpret and use     service within a strategic framework; leadership
      include positioning the sport product, market         corporate financial reports and other relevant         and organisational culture for customer service
      segmentation, sport marketing and technology,         information. The unit is concerned primarily           excellence; supporting customer service:
      and the development of marketing plans.               with developing a strong understanding of              organisational structure and resources; the role
                                                            accounting concepts and issues, which can be           and management of customer service personnel;
      MMS715 Sport Promotions and Public                    applied to a range of theoretical and practical        internal marketing; managing and measuring
      Relations b (Online)                                  problem-solving demands encountered by                 service quality; managing and measuring
      Trimester 1, 1 credit point                           managers.                                              customer perceived value; managing customer
                                                                                                                   complaints; e-customer service: the role of
      The unit examines promotional management                                                                     technology in delivering customer service; and
      strategies as they apply to sporting organisations.
                                                            MPI700 Postgraduate Internship          b   x

                                                            Trimester 1 or 2, 1 credit point                       practising customer service excellence.
      Students will examine the promotion mix
      including advertising, sales promotions, personal     The Postgraduate Internship is designed to
                                                                                                                   MPK712 Advertising and Consumer
      selling and public relations. Special emphasis will   allow students to gain first-hand experience of
      be placed on the study of public relations and        graduate-level employment in an organisation.
                                                                                                                   Behaviour b x
                                                                                                                   Trimester 2, 1 credit point
      its role in managing the media within the sport       Students will work on a non-employment basis
      management industry.                                  within an approved organisation for a minimum          The intent of this unit is to develop students’
                                                            of one day per week for 12 weeks (or equivalent).      understanding of the importance of consumer
      MMS773 Sport Broadcasting (Online)                    It provides an opportunity to use the discipline       behaviour theory and research in the formulation
      Trimester 2, 1 credit point                           specific and generic skills learned earlier in their   and execution of marketing communications.
                                                            studies and to reflect on their own performance,       Topics include consumer decision processes,
      The unit will expose students to the television       the nature of professional work and the business       factors influencing consumer behaviour
      sports business. Specifically it will focus on the    context of the host organisation. This unit will       (individual, psychological and environmental
      increasing influence of broadcasting on sport         help students refine their skills, build their         factors), brand positioning and marketing
      in Australia. Issues to be examined include           confidence and increase their awareness of the         communications campaign objectives, creative
      rights revenue and contracts, game and rule           requirements for successful professional business      strategy, media strategy and other marketing
      changes influenced by television, scheduling          practice.                                              communications (i.e., sales promotion, corporate
      and promotional benefits plus a consideration of                                                             image advertising, sponsorships, public relations,
      the production process of live sporting events.                                                              personal selling and direct marketing). A variety
      The terms ‘rating’ and ‘share’ will be introduced,                                                           of marketing communications campaigns,
      focusing on their translation into revenue for the                                                           from both profit and non-profit organisations,
      networks and the related advertising industry                                                                will be used to illustrate the interplay
      and corporate sectors.                                                                                       between consumer behaviour and marketing
                                                                                                                   communications.




50.
                                                                                                                                                                           key
                                                                                                                                        Geelong Campus at Waurn Ponds       g
                                                                                                                                             Geelong Waterfront Campus      f
                                                                                                                                         Melbourne Campus at Burwood        b
                                                                                                                                                  Warrnambool Campus        W
                                                                                                                                                            Off campus      x
                                                                                                                                        Off campus – overseas study tour    x-OS
                                                                                                                                              Community Based Delivery      CbD




MPK732 Marketing Management                  b   x      MPM705 Retailing         b    x                         MPP702 Research Project 1b                b       x

Trimester 1, 2 or 3, 1 credit point                     Trimester 1, 1 credit point                             Trimester 1 or 2, 1 credit point
The unit consists of 11 modules built around            Retailing presents and sells goods and services to      Students will complete a comprehensive research
the integrative nature of the marketing process         customers. Retailing is the final economic activity     study under the guidance of a supervisor, who
and its role in achieving corporate objectives.         before the goods and services are consumed.             must be a member of academic staff at Deakin
Topics include the marketing process; the               This deceptively simple activity is now a highly        University. The study will require students
marketing environment; market research and              competitive industry that faces many challenges         to identify and define a problem, review
information systems; segmentation; targeting            such as changes to international trade, new and         relevant literature, design a study method,
and positioning; buyer behaviour, pricing               emerging markets, and rapid developments                present findings, interpret results and present
consideration and approaches; integrated                in technology coinciding with an increasingly           conclusions and recommendations.
marketing communication; products and                   demanding and well informed customer.
new product development; distribution;                  Globalisation, the growth of new economies,             MPP703 Research Project 2             b       x
international marketing; marketing strategy and         and developments in technology has influenced           Trimester 1 or 2, 2 credit points
planning and the implementation and control             the development of the retail industry in the last
of marketing programs. Emphasis is placed               decade. This unit presents the basic elements           This unit is designed to enable students to
on the management decision-making process               of retailing and explores influences such as            undertake independent research, under the
through the use of case studies. The unit not           corporate social responsibility and ethics in retail,   guidance of a supervisor knowledgeable in the
only introduces participants to core marketing          demographic changes plus the influence of new           research area, and to prepare a project report in
concepts and techniques, but also encourages            social movements such as anti consumption               a thesis format that contributes to the stock of
the application of these within the context of the      and environment protection. The unit prepares           knowledge in the research area. The supervisor
participants’ work environment.                         students for careers in the retail and associated       must be a member of academic staff at Deakin
                                                        industries such as banking and finance, supply          University.
MPK736 International Marketing               b   x      chain and logistics, manufacturing, advertising
Trimester 2, 1 credit point                             and promotion, and marketing.                           MPP704 Research Project 4             b       x

                                                                                                                Trimester 1 or 2, 4 credit points
The purpose of this unit is to examine the key
elements in the formulation and implementation
                                                        MPM722 Human Resource Management                        This unit is designed to enable students to
of international marketing strategy. The unit
                                                        b   x                                                   undertake independent research, under the
analyses the stages through which the firm              Trimester 2 or 3, 1 credit point                        guidance of a supervisor knowledgeable in the
moves in formulating its global strategy;                                                                       research area, and to prepare a project report in
                                                        The objective of the first section of this unit is to
initial entry; local market expansion; and                                                                      a thesis format that contributes to the stock of
                                                        develop an understanding of strategic human
global rationalisation. The formulation and                                                                     knowledge in the research area. The supervisor
                                                        resource management and the policies, methods
implementation of strategy is discussed within                                                                  must be a member of academic staff at Deakin
                                                        and techniques utilised in human resource
the context of increasing interdependence of                                                                    University.
                                                        management functions with particular emphasis
country markets and regional market integration.        on the workplace. Specific attention is given to
                                                        issues of recruitment, selection, human resources       MPR705 Entrepreneurship (Residential)
MPM703 Business Strategy and Analysis                   planning, human resources development, and              Trimester 2 (Residential), 1 credit point
b   x                                                   managing for performance. The study and                 The unit is designed to expose participants to
Trimester 1 (B, X) or Trimester 3 (B), 1 credit point   practice of human resources will develop skills         the concept and processes of entrepreneurship.
                                                        and understanding of how human resources fit            Students gain an understanding of venture
This unit introduces students to the role of            within processes of strategy formulation and            start-ups through the development of a venture
business strategy in developing and sustaining          organisational change. The focus is on Australian       proposal into a venture plan. In this way practical
competitive advantage. The broad aim of this            issues and solutions.                                   experience of the entrepreneurial process is
unit is to equip students with an introductory
                                                                                                                gained. The unit requires students to examine the
knowledge of business strategy concepts and
tools, together with an ability to apply this
                                                        MPP701 Research Project 1a          b   x               skills that entrepreneurs and intrapreneurs need,
                                                        Trimester 1 or 2, 1 credit point                        in small business and in larger organisations.
knowledge to a variety of macro environment,
                                                                                                                Participants are exposed to techniques and tools
industry, and business situations.                      Students will complete a comprehensive research
                                                                                                                necessary to new venture development, as well
                                                        study under the guidance of a supervisor, who
                                                                                                                as to entrepreneurs who share their experience.
                                                        must be a member of academic staff at Deakin
                                                        University. The study will require students
                                                        to identify and define a problem, review
                                                        relevant literature, design a study method,
                                                        present findings, interpret results and present
                                                        conclusions and recommendations.




                                                                                                                            Media, Communication and Creative Arts 51.
      Unit descriptions

      MPR722 Human Resource Management                        MPT722 Human Resource Management                           SBB111 Cells and Genes           b   g

      (Residential)                                           x-OS                                                       Trimester 1, 1 credit point
      Trimester 2 (Residential), 1 credit point               Trimester 3 (as part of a study tour), 1 credit point      This unit will introduce students to the
      The objective of the first section of this unit is to   The objective of the first section of this unit is         characteristics of life. The structure and
      develop an understanding of strategic human             to develop students’ understanding of strategic            function of cells will be examined including
      resource management and the policies, methods           human resource management and the policies,                cell reproduction, membrane organization, cell
      and techniques utilised in human resource               methods and techniques utilised in human                   communication and cell metabolism. Classical
      management functions with particular emphasis           resource management functions with particular              and molecular aspects of genetics will be
      on the workplace. Specific attention is given to        emphasis on the international workplace. Specific          examined including patterns of inheritance,
      issues of recruitment, selection, human resources       attention is given to issues of recruitment,               molecular structure of DNA, mechanisms
      planning, human resources development,                  selection, human resource planning, human                  and control of gene expression and the basic
      employee relations and managing for                     resources development, and managing the                    principles of DNA technology. Genetic control of
      performance. The study and practice of human            performance. The study and practice of human               development of multicellular organism will be
      resources will develop skills and understanding         resources will develop skills and understanding            introduced.
      of how human resources fit within processes of          of how human resources fit within processes of
      strategy formulation and organisational change.         strategy formulation and organisational change.            SBB132 Biology: Form and Function                 b   g
      The focus is on Australian issues and solutions.        The focus is on international and comparative              Trimester 2, 1 credit point
                                                              issues and solutions.
                                                                                                                         This unit provides an introduction to animal
      MPR732 Marketing Management                                                                                        and plant systems. The first topic explores the
      (Residential)                                           MPT751 Financial Reporting and Analysis                    relationships between animal structures and
      Trimester 2 (Residential), 1 credit point               x-OS
                                                                                                                         their functions, and investigates the physiological
                                                              Trimester 3 (as part of study tour), 1 credit point        processes that enable animals to adjust to
      The unit consists of 12 modules built around
      the integrative nature of the marketing process         The unit develops students’ ability to read,               environmental changes. Some basic principles of
      and its role in achieving corporate objectives.         interpret and use corporate financial reports              animal behaviour will be introduced. The second
      Topics include the marketing process; the               and other relevant information such as                     topic examines the structure and functions of
      marketing environment; market research and              internal accounting reports. The unit is                   plants and will include morphology and growth,
      information systems; segmentation; targeting            primarily concerned with developing a strong               reproductive biology, nutrient acquisition and
      and positioning; buyer behaviour, pricing               understanding of accounting concepts and issues            transport, and biotechnology. While the focus is
      consideration and approaches; integrated                from perspectives both internal and external               on flowering plants, other plant groups and the
      marketing communication; products and                   to the entity. This understanding can then be              non-plant eukaryotes fungi and algae will be
      new product development; distribution;                  applied to a range of theoretical and practical            discussed.
      international marketing; marketing strategy and         problems often encountered by managers.
      planning; and the implementation and control            The student’s appreciation of the complexities             SBC131 Principles of Chemistry            b   g

      of marketing programs. Emphasis is placed               of financial measurement, accounting policy                Trimester 1, or Trimester 3 (B only), 1 credit point
      on the management decision-making process               selection, and techniques of managerial                    This unit will introduce students to the language
      through the use of case studies. The unit not           accounting is developed using case studies and             and basic concepts and skills of chemistry
      only introduces participants to core marketing          practical problems. No previous accounting                 required for future studies in biology, biomedical
      concepts and techniques, but also encourages            background is assumed.                                     science, biotechnology, chemistry, food
      the application of these within the context of the                                                                 science, forensic science, materials science,
      participants’ work environment.                         MSC120 Business Information Systems                        nanotechnology, science education and wine
                                                              b   g W x                                                  science. Topics include the language of chemistry,
      MPR751 Financial Reporting and Analysis                 Trimester 1 (B, G, W, X) or Trimester 3 (B, X), 1 credit   electronic structure of atoms, molecules and
      (Residential)                                           point                                                      bonding, chemical calculations, gases, molecular
      Trimester 1 (Residential), 1 credit point                                                                          interactions, solutions, energy, equilibrium, acids,
                                                              The goals of the unit are to understand the
      The unit develops students’ ability to read,            importance of information systems in businesses            bases and buffers.
      interpret and use corporate financial reports           and to develop business problem-solving skills
      and other relevant information such as                  using information technology. Other topics
      internal accounting reports. The unit is                include: an overview of hardware and software
      primarily concerned with developing a strong            technologies; the internet and electronic
      understanding of accounting concepts and issues         commerce; data communication and computer
      from perspectives both internal and external            networking; security; problem analysis and
      to the entity. This understanding can then be           critical thinking skills; current trends and future
      applied to a range of theoretical and practical         developments; and practical work using personal
      problems often encountered by managers.                 computers.
      The student’s appreciation of the complexities
      of financial measurement, accounting policy
      selection, and techniques of managerial
      accounting is developed using case studies and
      practical problems. No previous accounting
      background is assumed.




52.
                                                                                                                                                                                 key
                                                                                                                                              Geelong Campus at Waurn Ponds       g
                                                                                                                                                   Geelong Waterfront Campus      f
                                                                                                                                               Melbourne Campus at Burwood        b
                                                                                                                                                        Warrnambool Campus        W
                                                                                                                                                                  Off campus      x
                                                                                                                                              Off campus – overseas study tour    x-OS
                                                                                                                                                    Community Based Delivery      CbD




SBF111 Fundamentals of Forensic                             SIT101 Fundamentals of Information                        SIT102 Introduction to Programming
Science g                                                   Technology b g x                                          b   g   x

Trimester 2, 1 credit point                                 Trimester 1, or Trimester 3 (B, X only), 1 credit point   Trimester 1, Trimester 3 (B, X only), 1 credit point
This unit includes a general introduction to                This unit covers four major parts: computer               This unit explores the relationship between
forensic science including an overview of forensic          hardware, software, computer networks and                 computer program code and the software
science in Australia; principles of forensic science        security. In the computer hardware part, students         systems that are generated from them. Students
including Locard’s Exchange Principle, Principle            learn how the key elements of computer                    experience developing simple software in the
of Individuality, comparative analysis, class and           hardware work together: how memory, storage,              context of laboratory-based practicals and
individual characteristics; overview of the forensic        input/output, computer monitors and graphics              individual assignment tasks. They explore and
process from crime scene to court; introduction             systems work and how these elements interact.             use a variety of data types including arrays and
to forensic analysis including chemical, biological         In the software part of this unit, students study         structures, and elementary flow control including
and physical techniques; introduction to the legal          fundamentals of operating systems, in particular          function calls, alternation and iteration. They
system including how law is developed, criminal             why operating systems are needed and the core             examine I/O in which software interacts with
versus civil law, the laws of evidence.                     functions of the operating system. Students               simple text files and users via console and GUI
                                                            learn about MS Windows and Unix/Linux                     components.
SBS010 Laboratory Safety Induction                          operating systems. Programming, object oriented
Program b g W                                               technology and software development concepts              SIT151 Game Fundamentals               b   g   x

Trimester 1 or 2, or Trimester 3 (B only), 0 credit point   are also presented. The operating system study is         Trimester 1, 1 credit point
                                                            followed by the study of databases, applications          This unit introduces students to the
This zero credit point unit is a program of safety          and software reliability. Common criteria for             fundamentals of games by exploring the basic
information for students involved in scientific             choice of operating systems, databases and                concept of games and the different genres
laboratory work and fieldwork. The program                  programming languages and tools for eBusiness             of gaming and its history. It also looks at the
encompasses biological and chemical hazards,                implementations are presented. The computer               roles which games play in society including
building evacuation procedures, laboratory                  network study concentrates on fundamentals                educational, leisure, gambling and stress
accident management and first aid procedures                such as sending a file, the importance of                 management. It explores the traditional sources
and safety work procedures particular to                    packets, network protocol architecture, logical           of information on gaming which are represented
laboratory and fieldwork.                                   and physical communication, the Internet and              in the media such as those presented by the
                                                            its basic protocols. Students will learn about            press, radio, movies, television, art, theatre, comic
SEE010 Safety Induction Program               g   x         the Internet and the role of XML within a                 books and architecture. Specifically the unit
Trimester 1 or 2, 0 credit points                           web environment, and acquire basic concept                defines computer games and looks at the reasons
This zero credit point unit is a program of safety          of information retrieval and search engines,              computer games are attractive. It explores its
information for students involved in mechanical             which are a must to study and work in IT these            influences in terms of major innovations and
and electronics laboratory work. The program                days. The students learn about wide and local             historical figures. The unit also looks at the
encompasses mechanical and electronic hazards,              area networks. As a basis for the development             prebuilt content, such as games engines, and
building evacuation procedures, laboratory                  of distributed applications, students study               investigates the current state-of-the-art in
accident management and first aid procedures                client/server concepts, distributed data versus           computer gaming. Finally the unit identifies
and safety work procedures particular to                    distributed processing and web integration.               related fields which have input into game
laboratory and fieldwork.                                   The fourth part of the study addresses security           production – such as audio/video production –
                                                            aspects, in particular the role and placement             and looks at the importance of these as well
                                                            of firewalls and the concept of an intranet.              as for mathematics and computers games;
SEP122 Physics for the Life Sciences              b   g
                                                            This is followed by the study of network                  simulation and computer games, and artificial
Trimester 2, 1 credit point
                                                            security and authentication, in particular the            intelligence and computer games.
Topics addressed in this unit are: noise and                role of encryption. Practicals cover the main
hearing, the properties of nuclear radiation,               packages that are currently in use. Finally, an
electric and magnetic fields and their effects,             academic introduction of each School of IT
light and the eye, electric currents, thermal               major is presented by the appropriate stream
properties, statics and dynamics, fluid properties          representative.
and mechanics. Applications in biological fields
are discussed.




                                                                                                                                  Media, Communication and Creative Arts 53.
      Unit descriptions

      SIT161 Principles of Interactive Media         b      SQA101 Ecology and the Environment                  SQE136 History of Life        b

      Trimester 1, 1 credit point                           b   g W                                             Trimester 2, 1 credit point
      Multimedia is one of the most rapidly developing      Trimester 1, 1 credit point                         This unit introduces students to the history of life
      areas in the computer industry; active and            The unit presents the fundamental principles        on earth, including its development and survival
      effective involvement in this field demands           of environmental management (module 1)              into the future, through our knowledge of the
      a thorough foundation in both the theory              and introduces the basic concepts of ecology        fossil record. Subject matter within the unit will
      underlying the area, and the skills required of       and its importance in the study of biodiversity     include the origin of life on earth and its earliest
      practitioners. This unit will provide students with   (module 2).                                         development from 4 to 3.5 billion years ago, an
      a theoretical and practical introduction to the                                                           introduction to the science of palaeobiology,
                                                            The environmental management module
      field of multimedia. The unit will introduce the                                                          dating the fossil record, the age of cyanobacteria
                                                            explores: environmental attitudes and values –
      concepts of multimedia including its cultural and                                                         and prokaryote and the rise of the eukaryotes,
                                                            influences on the development of environmental
      social context, and the foundations of games.                                                             the rise of animals and the age of invertebrates,
                                                            attitudes, range of environmental values and
      The unit will examine the basic requirements for                                                          the rise of fishes and the invasion of the land
                                                            philosophies, history of the environmental
      the creation and delivery of multimedia which                                                             by plants and animals, the rise of tetrapods and
                                                            movement; socioeconomic aspects of the
      effectively combines the digital formats of text,                                                         the ages of dinosaurs and mammals, the age of
                                                            environment – the influence of social and
      images, sounds, video and animation, with the                                                             Homo, evolving biodiversity and extinctions and
                                                            economic structures on the environment, history
      added element of interactivity provided by                                                                evolutionary palaeoecology.
                                                            of environmental politics and law in Australia;
      computer systems. It forms the theoretical basis
                                                            and current environmental issue – case studies of
      for subsequent practical, organisational and                                                              SRA143 Art and Society            f
                                                            current environmental management issues, for
      theoretical inquiry into multimedia.                                                                      Trimester 1, 1 credit point
                                                            example, ecological sustainable development,
                                                            loss of biodiversity and freshwater management.     This unit focuses upon the history and theory
      SIT191 Introduction to Statistics      g   x
                                                                                                                of architecture, painting and sculpture. It
      Trimester 1, 1 credit point                           The ecology module addresses: population
                                                            ecology – species populations as the building       considers developments of form, technique and
      The unit introduces graphical formulations of         blocks of biodiversity, population parameters,      iconography deriving from different cultures
      data, normal and sampling distributions, and          population growth and regulation, population        and includes: the beginnings of building in the
      the concepts of mean and standard deviation.          interactions, applications of population ecology,   landscape, early settlements and monuments
      The laws of probability theory are discussed and      impact of population loss on biodiversity;          for ritual celebration, expressions of order,
      described by example. Statistical estimates and       community ecology – community characteristics,      authority and power, figurative, symbolic and
      tests on population means and proportions,            communities as indicators of biodiversity,          abstract representation, space and sacred
      chi-square tests on distribution and association,     measuring diversity, community disturbance          geometry, conventions and innovations
      correlation and linear regression models, and         and homeostasis; ecosystems – trophic structure,    affecting style, canons of beauty and idealism,
      the ANOVA analysis for comparing means are            food webs, energy flow and materials cycling,       anthropomorphism, secularism and sensuality,
      covered. Computer packages and calculators            human intrusion into ecosystems and threats         patterns of appropriation. It elucidates shared
      are used throughout the unit to minimise the          to biodiversity, application of ecological          attitudes, forms and ideas and celebrates
      computational effort.                                 principles to rehabilitate ecosystems and restore   difference.
                                                            biodiversity.
                                                                                                                SRA010 Safety Induction Program            f

                                                            SQA102 The Physical Environment          b   g W    Trimester 1 or 2, 0 credit points
                                                            Trimester 2, 1 credit point                         This zero credit point unit is a program of safety
                                                            The unit will be presented as a series of modules   information for students for developing and
                                                            which will examine interactions between             maintaining a safety culture within the University
                                                            different components of planet earth – the          and on building sites and other workplaces,
                                                            atmosphere, hydrosphere, biosphere and              and examines occupational health and safety
                                                            geosphere. Topics include formation and             procedures and controls. Students are provided
                                                            subsequent evolution of the earth; plate            with a basic understanding of fire safety and life
                                                            tectonics; the lithosphere and pedosphere (soil     safety principles, including site safety procedures.
                                                            weathering and erosion; the hydrological cycle –    Architecture and construction management
                                                            including the world ocean, rivers, groundwater      workshop safety and onsite operatives are
                                                            and the cryosphere; climate and weather; global     covered, a basic introduction to working with
                                                            change and earth’s energy and mineral resources.    hand tools and materials handling and hazardous
                                                            Different combinations of modules may be            material. The program encompasses building
                                                            undertaken by students depending on their           evacuation procedures, laboratory accident
                                                            course of study.                                    management and first aid procedures and safety
                                                                                                                work procedures particular to laboratory and
                                                                                                                fieldwork.




54.
further information

Where to get more information                                         Open Days 2010
Our web site www.deakin.edu.au contains detailed information          Geelong Campus at Waurn Ponds
on everything at Deakin, including:                                   Sunday 8 August
»   courses                                                           Geelong Waterfront Campus
»   unit descriptions                                                 Sunday 8 August
»   student profiles                                                  Warrnambool Campus
»   Campuses                                                          Sunday 15 August
»   facilities and services
»   applications and scholarships                                     Melbourne Campus at Burwood
»   research.                                                         Sunday 22 August
To find detailed course information, including unit descriptions,     www.deakin.edu.au/open
you can go direct to the following sites:                             Further reading
» Course search – search for Deakin’s courses online                  » Postgraduate Course Guide
  www.deakin.edu.au/courses, find the course you are                  » other postgraduate study area booklets
  looking for then click on the unit code for a full description      » Scholarships Guide
  of that unit                                                        To request a copy of any of the above publications
» Postgraduate Studies Handbook – the handbook provides a             please email enquire@deakin.edu.au or
  listing and description of all units and course structures          phone 1300 DEGREE (1300 334 733).
  www.deakin.edu.au/handbook.
Course enquiries
For additional course guides and brochures or more information
about application, selection and enrolment, as well as fees and
charges, please contact:
1300 DEGREE (1300 334 733)
enquire@deakin.edu.au
www.deakin.edu.au/courses
Postgraduate information events
RACV Club, Melbourne
Tuesday 5 October 2010
Melbourne Campus at Burwood
Tuesday 12 October 2010
For more information and to register your interest to attend please
visit www.deakin.edu.au/postgrad-events or call 1300 DEGREE
(1300 334 733).
Higher degree by research enquiries
Research Services Division
Phone: +61 3 9251 7124
research-hdr@deakin.edu.au
www.deakin.edu.au/research
International student enquiries
Deakin International
deakin-international@deakin.edu.au
www.deakin.edu.au/international




                                                                                                       Media, Communication and Creative Arts 55.
      further information

       Subject                                    Web site/email
       Accommodation – on campus                  www.deakin.edu.au/studentlife/residences
                                                  du.residence@deakin.edu.au
       Accommodation – off campus                 www.deakin.edu.au/house-me
                                                  housing-melbourne@deakin.edu.au
                                                  housing-geelong@deakin.edu.au
                                                  housing-warrnambool@deakin.edu.au
       Bookshop                                   www.dusabookshop.com.au
                                                  dusa-bookshop@deakin.edu.au
       Course enquiries                           www.deakin.edu.au/courses
                                                  enquire@deakin.edu.au
       Disability services                        www.deakin.edu.au/disability
                                                  drcentre@deakin.edu.au
       Fees                                       www.deakin.edu.au/future-students/fees
                                                  enquire@deakin.edu.au
       International office                       www.deakin.edu.au/international
                                                  deakin-international@deakin.edu.au
       Library                                    www.deakin.edu.au/library
                                                  libinfo@deakin.edu.au
       Research scholarships                      www.deakin.edu.au/scholarships
                                                  research-scholarships@deakin.edu.au
       Student administration                     enquire@deakin.edu.au
       Study skills, career planning, Jobshop,    www.deakin.edu.au/future-students/services-facilities
       financial assistance, personal support,    studentlife@deakin.edu.au
       child care, chaplaincy, medical centres,
       international student support

      For all phone enquiries please call 1300 DEGREE (1300 334 733).




56.
Important dates


2010
Open Days                                             12 October
8 August                                              Postgraduate information event
Open Day at Geelong Campus at Waurn Ponds             Melbourne Campus at Burwood
Open Day at Geelong Waterfront Campus                 To register visit www.deakin.edu.au/
                                                      postgrad-events.
15 August
Open Day at Warrnambool Campus                        31 October
                                                      Closing date for applications for research
22 August                                             scholarships – Australian and New Zealand
Open Day at Melbourne Campus at Burwood               citizens and Australian permanent residents.

www.deakin.edu.au/open                                15 November
                                                      Trimester 3 begins
Other events
5 October                                             23 December–3 January 2011
Postgraduate information event                        Christmas vacation
RACV Club, Melbourne
To register visit www.deakin.edu.au/
postgrad-events.




2011
Trimester 3 (2010/2011)
Teaching period ends 11 February
Examination period 17–25 February
Trimester break 28 February–6 March

Trimester 1
Teaching period 7 March–3 June
Easter holiday/intra-trimester break 22 April–1 May
Examination period 9–17 June
Trimester break 20 June–8 July

Trimester 2
Teaching period 11 July–7 October
Intra-trimester break 19–25 September
Examination period 13–21 October
Trimester break 24 October–11 November

Trimester 3 (2011/2012)
Teaching period 14 November–10 February 2012
Intra-trimester break 23 December–3 January 2012#
Examination period 16–24 February 2012
Trimester break 27 February–2 March 2012
For details, please visit www.deakin.edu.au/future-students.
# Dates unconfirmed at the time of printing.




                                                                                                     Media, Communication and Creative Arts 57.
         POSTGRADUATE INFORMATION NIGHTS
            RACV CLUB                      MELBOURNE
            MELBOURNE                      CAMPUS AT BURWOOD

            05 OCT                         12 OCT
            5 7 PM                         5 7 PM




         GEELONG
         Geelong Campus at Waurn Ponds
         Pigdons Road
         Geelong Victoria 3217
         Geelong Waterfront Campus
         1 Gheringhap Street
         Geelong Victoria 3217

         MELBOURNE
         Melbourne Campus at Burwood
         221 Burwood Highway
         Burwood Victoria 3125

         WARRNAMBOOL
         Warrnambool Campus
         Princes Highway
         Warrnambool Victoria 3280

         OFF CAMPUS
         Wherever you choose to study.

         For all enquiries please phone 1300 DEGREE (1300 334 733).




www.deakin.edu.au/postgrad
deakin-postgrad@deakin.edu.au
Published by Deakin University July 2010. While the information published in this booklet
was accurate at the time of publication, Deakin University reserves the right to alter, amend or
delete details of course o erings and other information published here. For the most up to
date course information please view our web site at www.deakin.edu.au.

Deakin University CRICOS Provider Code: 00113B