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Opportunities with Automation-Specific Search Engines

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Opportunities with Automation-Specific Search Engines Powered By Docstoc
					Advertising Opportunities with
    Automation-Specific
       Search Engines


     Vance VanDoren, Ph.D., P.E.
       System Integration Editor
     Control Engineering Magazine
  Place your message in front of
your prospects at the time they’re
 looking for what you’re offering

• Trade shows

• Directories

• Search engines
  Search engine “sponsored links”
  display specific ads when users
     search for specific terms

• Google AdWords

• Yahoo Sponsored Search

• Ask Sponsored Listings

• Microsoft adCenter
Interested prospects find you
 Advantages of advertising with
general-purpose search engines

• Worldwide or regional exposure

• Don’t need to know in advance where or
  even who your prospects are

• Simple to implement

• Lots of performance statistics available
  to measure ROI
Disadvantages of advertising with
 general-purpose search engines

• Difficult to optimize

• Expensive

• No mechanism for qualifying prospects
Automation-specific search
  engines bridge the gap
  Advantages of advertising with
automation-specific search engines

• Less expensive

• More specific to the automation industry

• Prospects arrive at your web site pre-qualified

• More detailed traffic reports
  Disadvantages of advertising with
 automation-specific search engines

• Sharing the spotlight with your direct competitors

• Smaller audience

• Less total traffic
www.Automation.com
Automation.com
www.LocalAutomation.com
www.IntegratorGuide.com
IntegratorGuide.com

				
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posted:7/14/2011
language:English
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