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					PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY




          PROMOTING THE HIGHER EDUCATION
       INSTITUTIONS OF OULU INTERNATIONALLY

                                              7.10.2008
PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY



            International Degree Programmes in 2008
            Oulu University of Applied Sciences
            1.(BEng) Degree Programme in Information Technology, Raahe
            School of Engineering and Business
            2.(BBA) Degree Programme in International Business, School of
            Business and Information Management
            3.(BBA) Degree Programme in Business Information Technology,
            School of Business and Information Management
            4.(MEng) Degree Programme in Information Technology, School of
            Engineering
            5.(MEng) Degree Programme in Industrial Management, School of
            Engineering
PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY



           International Degree Programmes in 2008
           University of Oulu
           1.The Master’s Degree Programme in Education and Globalisation,
           Faculty of Education
           2.The Master’s Programme in International Business, Faculty of
           Economics and Business Administration
           3.The International Master’s Programme in Finance and Economics,
           Faculty of Economics and Business Administration
           4.The Master’s Programme in Financial and Management
           Accounting, Faculty of Economics and Business Administration
           5.The Master’s Degree Programme in Protein Science and
           Biotechnology, Faculty of Science
PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY




           Planned programmes for 2009

           University of Oulu

           1. The Master’s Programme in Architectural Design, Faculty of
           Technology
           2. The Masters Degree Programme in Circumpolar Health and Well-
           being, Faculty of Medicine

           3.The Barents Master’s Degree Programme in Environmental
           Engineering, Faculty of Technology
PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY




           Project Facts

           •Duration: 1.3.2008 -31.7.2009, 17 months

           •Budget: 181 300€

           •Funded by: European Union Structural Funds (The State
           Provincial Office of Oulu), Oulu University of Applied Sciences,
           City of Oulu

           •Partners: Oulu University of Applied Sciences, University of
           Oulu, City of Oulu

           •Coordinator: Oulu University of Applied Sciences
PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY




           Rationales for the Project
           - Higher education institutions’ support for the different regional
           strategies and plans to increase and develop the
           internationalisation of Oulu area
           - Increased amount of the international degree programmes
           offered in Oulu University of Applied Sciences and the
           University of Oulu -> a need for potential and motivated
           applicants
           - Increased competition in the field of international education
           - Demand for new and improved services for the international
           degree students
         PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY

        Oulun yliopiston kansainväliset tutkinto-opiskelijat
        kansallisuuksittain, joulukuu 2007
   Kokonaismäärä 377, luvuissa mukana suomenkielisissä sekä kansainvälisissä ohjelmissa     •   Lisäksi,
   opiskelevat
                                                                                            •   7:Iran, Liettua, Puola,
          Kiina                                                                     56          Turkki 6:Bangladesh,
                                                                                                Kanada, Ukraina
       Venäjä                                                                     54            5:Ranska 4:Australia,
        Saksa                                     26                                            Bulgaria, Brasilia,
                                                                                                Kamerun, Unkari
           Italia                   14                                                          3:Itävalta, Belgia,
        Ruotsi                     13                                                           Tanska, Etiopia, Kenia,
                                                                                                Latvia, Malesia, Nigeria,
           USA                     13                                                           Romania, Sveitsi
                                                                                                2:Algeria, Argentiina,
           Intia                  12                                                            Valko-Venäjä, Kolumbia,
           Viro                   11                                                            Egypti, Ghana, Kreikka,
                                                                                                Irlanti, Korea, Marokko,
        Japani                9                                                                 Namibia, Alankomaat,
                                                                                                Slovenia, Sri Lanka,
     Pakistan                8                                                                  Sudan 1:Armenia,
Iso-Britannia                8                                                                  Ecuador, Israel, Libanon,
                                                                                                Etelä-Afrikka, Serbia,
      Espanja                8                                                                  Tadžikistan, Taiwan,
                                                                                                Tansania, Thaimaa,
                    0        10          20         30         40          50          60       Togo, Vietnam
                                                                                                2:Tuntematon

Lähde: Oulun yliopisto
        PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY


      Oulun ammattikorkeakoulun kansainväliset tutkinto-
      opiskelijat kansallisuuksittain, toukokuu 2008
 Kokonaismäärä 171, luvuissa mukana suomenkielisissä sekä kansainvälisissä ohjelmissa   •   Lisäksi,
 opiskelevat
                                                                                        •   4: Vietnam, Yhdysvallat
                                                                                            USA
    Kiina                                                                     35
                                                                                        •   3: Ghana, Ruotsi, Viro

  Venäjä                                                   26                           •   2: Bangladesh, Bosnia-
                                                                                            Hertsegovina, Brasilia,
                                                                                            Britannia, Filippiinit,
                                                                                            Kamerun, Marokko, Norja,
  Etiopia                              14
                                                                                            Pakistan, Sambia, Syyria,
                                                                                            Turkki, Uganda,

   Nepal                          11                                                    •   1: Alankomaat, Australia,
                                                                                            Etelä-Afrikka, Intia, Irlanti,
                                                                                            Italia, Japani, Kanada,
  Nigeria                         11                                                        Korean tasavalta,
                                                                                            Makedonia, Malesia,
                                                                                            Meksiko, Puola, Ranska,
                                                                                            Saksa, Somalia, Sudan,
   Kenia                   8                                                                Sveitsi, Thaimaa, Togo,
                                                                                            Ukraina, Unkari

            0                10               20                30                 40


Lähde: Oulun seudun ammattikorkeakoulu
PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY




   International Degree Students in the Higher Education
   Institutions of Oulu (Academic year 07-08, main groups)
   Sources: Oulu University of Applied Sciences and the University of Oulu



        China                                                                                91
     Russia                                                                             80
  Germany                                                      27
   Ethiopia                                       17
          USA                                     17
   Sweden                                       16
            Italy                             15
     Nigeria                                  14
    Estonia                                   14
          India                            13
        Nepal                             11
       Japan                             10
     Turkey                            9

                        0                        20                          40   60   80     100
PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY




           Objectives of the Project
           5. To improve the student services of the international
           degree students
           Expected results:
           • New student services tested and implemented in cooperation
           between the HEIs, i.e. orientation day, information events
           4. To develop the process of international degree
           application
           Expected results:
           • A tool for assessing the education background information of
           the applicant
           • Best practices exchange between the HEIs, mapping of
           cooperation possibilities
PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY




           3. To develop the contacts and cooperation with working
           life

           Expected results:
           • Increased awareness of the international degree education
           supply of Oulu HEIs among the local companies and
           employers.
           2. To enhance the cooperation between the different
           international degree programmes
           Expected results:
           • Increased knowledge about each other among different
           international degree programmes
           • New ideas and forms of cooperation
PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY



          Main Objective
          1. To promote the higher education institutions of Oulu ,
          the international degree education supply and Oulu higher
          education area internationally:
          Expected results:
          1. Development of marketing cooperation between the higher
          education institutions, the international degree programmes
          and the City of Oulu -> a common marketing plan and image
          for Oulu higher education area
          2. Enhanced attractiveness of the Oulu higher education area
          especially in the target countries and groups -> common
          marketing actions
          3. Increased number of motivated and potential applicants for
          the international degree programmes
          4. Enhanced kowledge about the international degree study
          opportunities of Oulu in the local companies and other actors
PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY




           Background work

          - Mapping of the current student and applicant situation in the
          international degree programmes
          - Study of the strategies and action plans of the higher
          education institutions and the City of Oulu
          - Study of different reports concerning the international degree
          students in Finland and in Oulu
          - Interviews and online questionnaire for persons working with
          the international programmes (summer 2008)
          -International degree student interviews (summer 2008, autumn
          2008)
PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY




                                            WHAT?
PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY




           Oulu Higher Education Area
           - five key messages

           1. International competence of and for the future
           The HEIs of Oulu offer international knowledge, skills and
           prerequisites for a successful international career through more
           than ten different international degree programmes.
           2. Quality guarantee in studies
           Student is a centre of attention in small teaching groups and in
           an open and interactive learning environment. Personal study
           planning and support is available for all. Study and teaching
           facilities are of top quality.
PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY




           3. Excellent living conditions and environment for the
           student
           Oulu offers the dynamic life of a major city, in addition to being
           growing, pleasant, safe, easy to move around and well-
           functioning environment for a student. “A suitable size city for a
           student and success”
           4. Touch of the nature and the North, opportunities to
           explore something different, beautiful and peaceful
           The nature of Oulu with the four different seasons and Northern
           environment offer a unique and different experience. “Space to
           live and learn”
PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY




           5. Top of the World: high tech, business and innovation at
           hand
           -Oulu is the centre of innovation with world known companies
           and international know-how. The innovative spirit is reflected in
           the business life as well as in education.
PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY




                                        TO WHOM?
PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY




           Potential applicant

           - right and suitable educational background
           - fluency in English
           - real motivation to complete the degree
           - possibility to survive in Oulu area financially
           - readiness for independent studying
           - young adult app. 18-30 yrs.
PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY




           Target areas and groups


           1. Russia (North-West)

           2. ”new” European Union countries (Hungary/Czech Republic,
              Poland)

           3. China (time allowing)

           4. Current exchange students of Oulu

           5. Local companies
PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY




                                              HOW?
PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY




          - WEBSITE FOR OULU HIGHER EDUCATION AREA
          • Online promotion to the target countries as well as through
          other useful channels


          - PARTICIPATION TO INTERNATIONAL EDUCATION FAIRS
          • 21.-22.11., Saint Petersburg, Education and Career Fair
          • January 09, Budapest, International Education Fair (?)

          - OWN ROAD-SHOW TO NORTH-WEST RUSSIA (?)
PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY




           -INFORMATION EVENTS ABOUT THE DEGREE STUDY
           POSSIBILITIES FOR THE EXCHANGE STUDENTS
           • December-08, April-09

           -INFORMATION EVENTS FOR THE LOCAL COMPANIES
           • Spring-09

           -MARKETING MATERIAL
           • giveaways, brochure
PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY




           Actions for the Near Future
           October
           • Completed marketing plan with education fair decisions and
           marketing channels to be used (online & others)
           • Final marketing image/concept
           November
           • Website, giveaways and brochure ready by the beginning of
           November
           • Education fair in Saint Petersburg 21.-22.11.
           December
           • Online promotion, Article in Six Degrees
           • Information event for the exchange students
PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY




           Benefits for the Intl. Degree Programmes
           -Support for the student recruitment

           - Possibilities to get to know and cooperate with other
           international degree programmes

           -Trials and (very likely) errors in terms of marketing and
           promotion from which we can all learn

           - A model and examples for possible future marketing and
           promotion actions
PROMOTING THE HIGHER EDUCATION INSTITUTIONS OF OULU INTERNATIONALLY




           Futher Information

          Project Coordinator Katja Kurasto: katja.kurasto@oamk.fi

          Project Secretary Anne Aho: anne.aho@oamk.fi

          www.oamk.fi/educoulu