For Immediate Release for more information, please contact
Ginny Simon, Project Marketing, 610-889-2036,
The Keystone Equities Group Announces
Scenario Strategy Services
August 7, 2006 (Oaks, PA) Keystone Equities president William B. Fretz, Jr. announced today the
appointment of Brian Mulconrey to the newly created position of Scenario Strategist.
"Anticipating and preparing for the inevitable changes that will occur is what will ultimately define success.
With that in mind, our clients are increasingly looking to adapt their strategies to the forces shaping the
future of their industries," noted Mr. Fretz. "Brian is uniquely positioned to help an executive team
evaluate investments in new ventures against a range of possible future outcomes."
"A challenge that every leadership team faces today is how to diversify their strategy portfolio to not be
totally dependent on the unfolding of one future course of events," said Brian Mulconrey. "And yet a single
'official future' dominates the strategic agendas of many firms. Scenarios are tools for systematically
examining the forces in play today and then thinking through and preparing for a range of future
Mr. Mulconrey's articles on emerging trends and innovation have appeared in The Wall Street Journal,
CIO Magazine, The Futurist Magazine, Financial Planning Magazine, Bests Review, and others. Since
1990, he has served as president of BG Mulconrey, Inc. a scenario planning and management consulting
firm serving Fortune 500 companies, start-ups and innovative consulting firms. His formal training in
scenario planning began in the mid 1990's at Global Business Network's Scenario Planning Training
Seminar. GBN is an innovative global leader in exploring the future.
Brian holds an Masters of Science in Financial Services from The American College in Bryn Mawr,
Pennsylvania and is registered with the NASD as a General Securities Principal (Series 7/24/63). He has
also earned the Project Management Professional (PMP) designation awarded by the Project
Management Institute along with several financial services industry professional designations. Brian lives
in Austin, Texas with his wife and two children.
About The Keystone Equities Group
The Keystone Equities Group provides financial services that enable public and private companies,
institutional investors and private clients throughout the world reach their financial goals. As a full service
investment banking and brokerage firm, we focus on raising capital, trading blocks of stock, and providing
strategic advisory and merger and acquisition services to niche businesses. Our team's first-hand
industry knowledge and commitment to client satisfaction adds substantial value to our services.
Member NASD and SIPC