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									                 e-India I4D Award 2007



CSC Opportunities and Challenges
      AISECT Experience



 Presented By:Shilpi Varshney,Project Director, CSC
           CONTENTS
•   AISECT :THE LEADING SCA OF CENTRAL INDIA
•   URBAN AND RURAL SCENARIO : CHARACTERISTICS
•   AISECT : OPERATIONAL AREA
•   INNOVATIONS IN IMPLEMENTATION
•   SUCCESSFUL VLEs
•   SERVICES AND REVENUE MODEL
•   GROUND LEVEL EXPERIENCES
•   CHALLENGES FACED
•   SUGGESTIONS
                        ABOUT US
   AISECT is the leading IT Training and Services Network of India.


                                                   • Presence in 27 States & 3 UTs.
                  Education
                                                   • Annually trains over one lakh
                                                     students.
Training                            e-Governance
                                                   • Conducts software & vocational
                  Service                            courses.
                  Provider                         • Content Development in English,
                                                     Hindi and Indian Languages.
                                                   • Also delivers financial inclusion,
                                                     Telecom and Infotainment
Online Services               Citizen Services
                                                     services.
                                                   • An ISO 9001:2008 certified
                                                     organisation.
                                                   • Running professional institutions
                                                     and Private Universities.
NATIONAL PRESENCE
                    SL.NO          STATES & UTs

                    1       CHHATTISGARH
                    2       MADHYA PRADESH
                    3       ORISSA
                    1       UTTAR PRADESH
                    5       MAHARASHTRA
                    6       RAJASTHAN
                    7       TAMIL NADU
                    8       KERALA
                    9       GUJRAT
                    10      BIHAR
                    11      HARYANA
                    12      JHARKHAND
                    13      PONDICHERRY
                    14      WEST BENGAL
                    15      ANDHRA PRADESH
                    16      PUNJAB
                    17      UTTARANCHAL
                    1       DELHI
                    2       JAMMU & KASHMIR

                    20      MANIPUR
                    1       ANDMAN & NIKOBAR
                    2       HIMACHAL PRADESH
                    3       KARNATAKA
                    4       NAGALAND
                    5       SIKKIM
                    6       TRIPURA
                    7       ASSAM
                    8       MEGHALAYA
                    9       CHANDIGARH
                    10      GOA
AISECT : THE LEADING SCA OF CENTRAL INDIA
CSC provided an opportunity to fan out services from Blocks to Panchayats and
AISECT Network presence in all districts and blocks of Central India enabled it in :



                                         • M.P :15 backward districts of
   Competitive                            Chambal, Rewa and Sagar Divisions.
    Bidding                              • C.G : 7 districts of Durg and Korba
                                           Divisions.
   Evolving Project
                                         • Network of about 3000 VLEs in
    Structure
                                           central India already established.
   Generating           SCA Snapshot    • Rigorous Capacity Building of VLEs.
    awareness
                                         • Audio visual content for VLE
   Identifying                            handholding.
    entrepreneurs
                                         • G2C, B2C and online services at
   Rolling out 3000                       CSCs.
    CSCs in M.P. &                       • 80% Rollout targets achieved.
    C.G. quickly
                                         • Monthly VLE income ranges from
                                           Rs. 8000 to Rs. 10000.
                                         • Completely flexible services delivery
                                           model.
URBAN AND RURAL SCENARIO : CHARACTERISTICS



                                        Good Power,          Digital Divide
                                                              Parameters
       Major Cities : 60    I           Trained HR,
                                     Better Connectivity,
                                                             Technology
                                   Convergent Technology,
                                                             Integration
                                   Vertical ICT Demands…
                                                             Access to
      Districts : 600                                        Power


                           II   CSC Ecosystem                Access to
                                                             Connectivity
       Blocks : 5,550                   Poor Power,          Availability of
                                                             Trained
                                       Unskilled HR,         Manpower

   Panchayats : 2,00,000          Unreliable Connectivity,   Nature of
                                                             Demand
                                Non Convergent Technology,
                                 Horizontal ICT Demands…
    Villages : 7,00,000
                                Language and Gender divide


                                 The Indian Pyramid
CSC envisages the challenge of addressing the above limitations.6
BEST PRACTICES IN CSC ROLLOUT
   •Campaigns through IT Yatras.
   •Motivational Audiovisual contents in local dialect.
   •Wall paintings, Street plays and folk songs.
   •Associating block and district administration.
   •Involving Print and Electronic Media.
   •Block and Panchayat level community
interactions.
   •Participation in local fairs and melas.
   •Engaging PRIs, JSKs, NYKs, Cybercafes etc.
   •Associating Rural Dev. Deptt., NABARD & DIC.
   •Repeated cycles of Press News and Conferences.
       INNOVATIVE CAMPAIGN : IT YATRAS
  IT Yatras conducted for awareness generation around remote Panchayats of central India.

               IT Yatra Activities

         •   Technology Demonstration : IT Van
         •   Information on CSC Project
         •   Benefits of setting up CSCs
         •   Motivational CSC songs & Films
         •   Distribution of Folders & pamphlets


                IT Yatra Locations

        •    Chambal – Bhind, Morena, Sheopur
        •    Rewa – Rewa, Satna, Sidhi
        •    Sagar – Sagar, Damoh, Tikamgarh, Panna
        •    Durg – Durg, Kanker, Kawardha
        •    Korba – Bilaspur, Rajnandgoan, Janjgir

Some of the IT Yatra districts are Dacoit, Drought, Migration and Naxalite prone
                OPERATIONAL AREA OF M.P.
                                                                                       Districts   Target
                                                                                                    CSC
                                                                                      Sheopur       102
500
                                                                                      Morena        137
450
                                                                                      Bhind         157
400
                                                                                      Sagar         347
350
                                                                                      Damoh         203
300
                                                                                      Panna         169
250
                                                                                      Chhatarpur    198
200
                                                                                      Tikamgarh     161
150
                                                                                      Rewa          455
100
                                                                                      Shahdol       141
50
                                                                                      Annupur       96
 0
      Sheo.    Bhind   Damoh   Chhpr.       Rew a   Anup.         Sidhi       Satna
                                                                                      Umariya       115
                                 CSC Dis tricts     Target CSCs     CSCs Rolledout
                                                                                      Sidhi         177

                                                                                      Singrouli     125

                                                                                      Satna         343

                                                                                         Total     2926
                  OPERATIONAL AREA OF C.G.

                                                                                               Districts    Target
400
                                                                                                             CSC
350
                                                                                           Bilaspur          261
300
                                                                                           Korba             120
250
                                                                                           Janjgir-Champa    184
200
                                                                                           Durg              385
150

100                                                                                        Kanker            153

50                                                                                         Kawardha          132

 0
      Bilaspur    Korba   Janjgir     Durg     Kanker   Kaw ar.   Rajnan.
                                                                                           Rajnandgaon       252

                                                        Target CSC          Roll Out CSC
                                    CSC Dis tricts                                                 Total    1487




              CSC Chhattisgarh started about one year after the CSC Madhya Pradesh
              BOUQUET OF CSC SERVICES
        Government           Business to         Business ­to ­          e-Commerce / Online
       (G2C) Services      Consumer (B2C)      Business services              Service
                              services              (B2B)

      • Land records       • Commercial       • Advertising &           • Railway Tickets
      • Vehicle              Services           Promotion Services,     • Astrology
                           • Digital Photos     Space marketing of
        Registration                                                    • Matrimonial
                                                CSC Promotions
      • Issue of           • Web surfing                                • Shopping
                                              • Research Data
        Certificates       • Photocopy          collection services     • On-line Education
      • Government         • DTP              • Data Entry              • Resumes
        schemes
                           • Email/Chats      • Distribution Services   • Placement Services
      • Utility
        /Telephone Bills   • CD Burning       • FMCG Products           • Educational Guidance
      • Employment         • Typing           • Financial Services      • Bill Payments
        exchange           • Printing         • Loans/Deposits          • Insurance Premium
      • Ration Cards       • Games            • Referrals                 Payments
      • Electoral                             • Insurance, etc.         • Entertainment
        services                                                          Products
                                              • Agriculture Services
      • Form Downloads                                                    DTH ­Community TV
                                                Agri­inputs
                                              • Agri­loans



Realizing the vast menu of Services, Ensuring sustainability AISECT
offered Services in two categories : Core Services and Auxiliary Services
CORE SERVICES AT AISECT CSCs
AISECT Educational Services
   Computer, Vocational programmes
   Open School courses
   DCPA, HDCA, DITM, DMAD, DCTT,
   PGDCA, CCA, CCOA and more…
G2C by MPOnline and CHIPs
   Online Exam Forms
   University programmes
   Bill Payments and more…
Identified B2C Services
   Digital Photography
   Audio Video Titling
   DTP & Screen Printing
   DataAutomation
   Accounting
     G2C SERVICES AT AISECT CSCs

    Application     Universities    Bill Payments    Coming Soon




                                                    Other G2C
                                                    services …..


Presently available E-governance services at CSCs of Central India
AUXILIARY SERVICES AT AISECT CSCs
   Banking      Insurance    Telecom &     Infotainment
                              ICT Infra.




    Present affinity at our CSCs is for Telecom
              & Infotainment services
  ONLINE SERVICES AT AISECT CSCs
                  www.aisectcsc.com




AISECT CSC Portal delivers online education and links
  up to about 350 govt. websites of GoMP and GoCG
   SOME INDICATORS OF AISECT CSCs
AISECT launched a comprehensive Survey of its 3000
VLEs in M.P. and C.G. Some interesting findings
are:
  VLE
Snapshop

              More than 2500 regular mobile users
              More than 850 are graduates & 450 PGs
              More than 2200 opted for Desktops as against 500 Laptops
              About 70% Panchayats of MP&CG have BSNL coverage
              About 10% of our VLEs are women.
              About 40% local level services are delivered by two
               devices : Digital Cameras & MFDs
                      CSC KHABAR




The monthly newsletter published by AISECT to update all VLEs. It provides
            opportunity of Networking through print media.
                      SUCCESS STORIES
           INCREASED LIVLIHOOD OPPORTUNITY
CSC : Rajakhedi                          CSC e: Choura
Block: Sagar                             Block: Morena
District: Sagar                          District: Morena
Services:                                Services:
Computer Training,                       Desk Top Processing,
Digital Photography                      Data-automation,
Income: 7500/-                           Internet Email
                       Rajesh Jain       Income: 7000/- :
                                                                     Mukesh Nigam
CSC : Singhpur                           CSC : Nebuha
Block: Sohagpur                          Block: Sidhi
District: Shahdol                        District: Sidhi
Services:                                Services:
AISECT Courses,                          SBI Business Facilitator
Online Reservation                       Insurance Agent
MPOnline Services                        Online Admission Forms
Income: 15000/-                          Income: 9000/-
                       Bharat Tirpathi                              Rajkumar Chouhan
                        SUCCESS STORIES
          INCREASED LIVLIHOOD OPPORTUNITY
CSC : Patna Bujurg                       CSC : Digsar
Block: Rahli                             Block: Digsar
District: Sagar                          District: Damoh
Services:                                Services:
LIC and GIC Services,                    Computer Courses,
Digital Photography,                     Telecom voucher sale
Print, photocopy                         Income: 5500/-
and scanning
Income: 8700/-       Santosh Prajapati                          Abhishek Patel


CSC : Imlai                              CSC : Chitaura
Block: Imlai                             Block: Gohad
District: Damoh                          District: Bhind
CSC Activities:                          CSC Activities:
AISECT Courses,                          Computer Courses,
SBI BF Services                          Video Titling,
Income: 7000/-                           Income: 6500/-
                  Ratnesh Kumar Jain                              Amit Sharma
       WOMEN VLEs AT AISECT CSCs
CSC : Chandera                        CSC : Basari
Block: Jatara                         Block: Rajnagar
District: Tikamgarh                   District: Chatarpur
Services:                             Services:
Digital Photocopy                     AISECT Computer Courses,
Audio Video Titling                   D.T.P. Job Work
Income: 8000/-                        Income: 7500/-
                       Mandvi Sahu                                 Pravesh Bundela


CSC : Berai                           CSC : Medinipur
Block: Sabalgarh                      Block: Sohaval
District: Morena                      District: Satna
Services:                             Services:
Photocopy, Scanning, Typing,          Insurance & Financial Services
Internet & Email                      Telecom voucher sale
Income: 7000/-                        Income: 6000/-
                                                                       Meena Dwivedi
                      Mathura Rawat
 AISECT CSC REVENUE MODEL
AISECT CSCs are established on Franchise Based Model which
is mostly adopted all over the country in CSC Ecosystem

                   Current Revenue Pattern


       Maximum CSCs earn sustenance from Training : 70%
       Identified B2C services render 10% of income.
       Available G2C accounts to only 5% of income.
       Institutional B2C envisages 10% of income.
       Information services accounts for 5% of income.




    The above pattern of revenue shall keep
increasing from training to services with better
  power, more connectivity and rural centric
                     G2C.
          CHALLENGES FACED
•   Lack of Power and Connectivity at Panchayats.

•   Unavailability of skilled human resource at ground
    level.

•   Prevailing poverty and literacy conditions in rural
    areas.

•   Unavailability of rural centric G2C for existing CSCs.

•   Lack of awareness among govt. functionaries at
    Block and Panchayat level for CSCs.
                   SUGGESTIONS
   •   Convergence of Govt. Schemes and development
       programmes at CSCs.

   •   Facilitation of more connectivity and power at Panchayat
       level.

   •   Availability of rural centric G2C and SWAN.

   •   Awareness about CSC among Govt. departments and
       functionaries at Blocks and Panchayats.

   •   Mounting district level govt. services to its nearby CSCs.

   •   Utilizing CSCs as Information window for displaying
       available govt. data like BPL & othe beneficiary lists.

It is possible to build up sustainable CSC network…
 THANKS
           Visit us at
www.aisectcsc.com, www.aisect.org
           Mail us at
        aisect@aisect.org
    aisect_bpl@sancharnet.in

								
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