VIEWS: 15 PAGES: 7 POSTED ON: 7/14/2011
Target Audience Abduction • Our target audience for ‘Abduction’ was males aged 16 -25 interested in crime and thriller dramas. This meant we could apply more advanced conventions to our drama, as with an older audience, comes a more mature mind. It was because of this that we could add intellectual substance to our radio drama. We met the needs of our target audience by giving them excitement (What did George do that imprisoned Michael?) and uncertainty (Who was shot at the end, if anyone?). These are just a few things that our target audience would want in a drama. I think the only problems we would have had with regulation would have been the light swearing, the violent content and the police car sirens. This would place our radio drama at a certificate close to our target audience. Pembroke Gardens Our main target audience consisted of Women, aged 35-55, C1C2DE, who would generally listen to Radio 7 (Radio 4extra). The choice of T.A. influenced the development of the script writing, the content and the timing that it aired. We decided that we wanted mass appeal and deal with an important issue that needs a raising of awareness, yet in a way that would still be able to be played before the watershed – graphic and real, yet not too full-on. In some respects our radio drama episode would be a ‘poor’ example of the overall series as it was the finale of an ongoing plot arc, not every episode would be like that; our aim was to present something that would be able to aired at a time when the audience would be on their way home from work, and much as with television soaps, provide a sense of escapism to help them wind down and detach from a busy day. The main regulation issue we would have faced was due to the time of air, some of the language that was used may be deemed inappropriate had it been taken out of context, i.e. the use of “slut”. The narrative may also have been seen as being too raw to air before watershed or on the BBC. Lisa West: Music magazine My aim was to target a section of the market that had not already been targeted by a music magazine. Therefore I came up with the genre underground alternative. This is a genre that has not been included in any music magazines before so it was a challenge. However, the conventions I used in my magazine met my audiences wants as it was extremely bright and colourful and fun to read, which reflects this type of genre. I did a survey to see what kind of people would read my magazine and my results were mainly both males and females aged 17-25. This is exactly the audience I was aiming for. Lorraine’s music magazine POSSESSION Our target audience was teenagers between the age of sixteen and nineteen. They influenced the writing of our drama because we originally wanted to do a straight up horror story. But to appeal to our target audience more, we added in elements of teen dramas and more social situations. It worked well combined with the horror elements. We met our audiences needs by providing a drama that entertained with the horror elements but also a drama that they could easily relate to. This was our attempt at appealing to our target audience on two levels. Jack Parker Music Magazine Cover/Contents/Feature My target audience was of the same age as the radio drama I was a part of. This is because I found it easier to appeal to my own age group. At the same time as appealing to a specific age group however, I had to appeal to a certain musical taste within said age group.
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