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					House of Fraser
Real World Experience Using
Microsoft Technology


Andrew Bond
Development Services Manager
House of Fraser
Agenda

 Background
 B2b integration
 Web services for CRM
 Conclusions and the future
 Questions
House of Fraser - background

 Britain's leading designer brands
 retailer
 53 Stores across the UK
 1300 Suppliers
 120,000 documents per year
IT infrastructure

 Traditionally Oracle based
 Increasingly heterogeneous
 environment
 Increasing Microsoft technology
Point to point internal integration
   ASB           BLT

                AFT                 COP                  QOS
                                    OS                    Y
                                                                       ECP
   HDL
                                                  SWG
                             DRW                                             MFP


                                                                             WCP
                     COP                  EDI             SKD
                     OS
                                                  DLY
                                                                      EDI
   EDI

                                                                               KYF
         XOI           EDI          CUI                       WKD

                                                  COP
  ASB                                             OS                                 EDI
           RMO                                                               JIA
                                          HCO



               BST            VUH           KFC         AJT     FQA           DKE
B2b 2003 strategic review –
situation analysis
 50% of orders (350 suppliers) sent
 over EDI
 50 suppliers providing EDI invoices
 50 suppliers receiving EDI sales
 60 suppliers providing EDI advance
 shipping notices for X-docking in
 Distribution Centre
B2b Existing architecture
                          Suppliers
                        Purchase Order              Catalogue
                        Cycle Systems

                  3rd parties                           3rd parties
                  N
                                      E
                  o
                                      D
              P   n     Recruit                      Recruit
                                      I
              a   E
              p   D
              e   I
   Extranet   r

                      Proprietary EDI software


     HOF                  Merchandising          Merchandising
   Systems                 Financials            Range planning
                           Customer                Customer
                            ordering                ordering
House of Fraser aims

 No paper based communication
 Lower cost barriers by reducing
 dependence on EDI VANs*
 Increased supplier communication
 Vendor managed inventory
 Reduce maintenance overheads for
 B2B systems by 50%

        *VAN – Value Added Network – 3rd party provider EDI services
House of Fraser aims

 Integrating a supplier should be
 equivalent to adding a user to a
 system and not like integrating a
 new system!




         *VAN – Value Added Network – 3rd party provider EDI services
Problems
 Number of adhoc pilots
 Proprietary, specialist skills, difficult to
 configure
 Lack of buy in to 3rd party service
 providers
 3rd party’s interests not HoFs interests
 Expensive and difficult to add new
 trading partners
 Cost of EDI VANs
 Expensive and difficult to configure for
 new file types (e.g. XML)
Why choose BizTalk 2004 ?

 A platform that provides everything
 Best strategic fit with IT strategy
 Ability to generate a revenue
 stream
 Simple to administer
 No change for existing suppliers
Partners are important

 Covast
 Microsoft’s recommended partner
 Embedded within BizTalk 2004
 History of EDI connectivity
 experience
 AS2 knowledge and experience
 Includes UK-specific EDI
 translation capabilities
Partners are important

 Solidsoft
 Strategic integration advisors of choice
 The UK’s premier BizTalk specialists
 Collaborative and results orientated
 project implementation approach
 Applied industry understanding to make
 a resilient operational system
 Understood and delivered upon our
 ambitious and complex business goals
Project

 Proof of concept
 Gradual replacement of services
 and existing EDI software
 Supplier recruitment
 Drive to IP based supplier
 communication
Issues

 Moving suppliers seamlessly
 Exceptions and “bending” of the
 standards
 Different VAN providers and
 formats
 Range of supplier abilities
B2b architecture
                  HoF
                                    HoF Supplier Community
               Enterprise
      HoF                                                   Web
                                                        Integration     HoF
    Systems
                                                                      Extranet Supplier
         Finance                          INTERNET
                                                                      3rd Party

  UNIX
COPOS
                                                                               Supplier
                      BizTalk for
         WMS             B2B


    Mercatus                                                                      Supplier
                                                                            AS2
                                          Value Added
                                           Network

                                               Electronic Data
                                               Interchange                        Supplier
BizTalk 2004 based solution
                           Suppliers
                         Purchase Order           Catalogue
                         Cycle Systems

                   3rd parties                         3rd parties
                   N
                                       E
                   o
                                       D
               P   n     Recruit                   Recruit
                                       I
               a   E
               p   D
               e   I
    Extranet   r
                                   COVAST
  CPFR                   BizTalk Server 2004
                                           Catalogue Management

     HOF                   Merchandising       Merchandising
    Systems                 Financials         Range planning
                            Customer             Customer
                             ordering             ordering
Extranet solution

 Smaller suppliers
 ASP.Net
 Classic n-tier deployment
 Component-based Scalable Logical
 Architecture (CSLA)
 Write direct to Merchandising
 system
Concessions information

 Double recording of sales
 Partner “catalogue provider”
 charged both suppliers and HOF
 Encouragement of heterogeneous
 formats
 Replaced with BizTalk
 Suppliers now charged directly by
 HOF
Results of project

 All suppliers now send ASNs
 Previous supplier subscriptions
 now paid to House of Fraser
 New recruitment for all processes
 over internet protocols
 XML standard messages
 Lower costs and revenue
 generation
BizTalk for internal projects

 Customer Ordering
 Long running orchestrations
CRM - Recognition Card

 Loyalty card based scheme
 Joint venture between House of
 Fraser and 3rd party
 Transactions and points owned by
 HOF
 Customer support, statements,
 fulfilment provided by 3rd party
Recognition Card
                                           House of Fraser



                 CRM Engine
                                Data Warehouse




Call Centre            HTML reports



    CRM Engine
CRM – Recognition Card
                                          House of Fraser



                  CRM Engine
                               Data Warehouse



               Web Services
 Call Centre
CRM Web Services

 Moving from Oracle stored
 procedure / Java approach to .Net
 Business logic moved towards
 middle tier
 Built around HOF specific CLSA
 Security
Future
  COPOS             WMS             Financials




             Information Platform




  Supplier        Customer          Partner
Conclusions
 BizTalk and Web Services enable
 easier heterogeneous environment
 Focus is increasingly on SOA
 Web services which are object
 oriented enable greater reuse
 Integration still requires
 management and documentation –
 BizTalk
 Integration projects can bring
 tangible benefits

				
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