The plan below is typical of a business with more than one revenue stream. Often, revenue streams are different in type and therefore the target market may be different. Our plans follow what is the most effective activities for each revenue stream and we focus on promoting your unique selling points (USP's) rather than just promoting you as an entire business. Are plans are pure lead generation, with many different active and passive methods. Revenue stream 1 New brand Stationery for brand Get 0845 numbers and assign to lead tracking Website design and build (HTML 3 page) Optimise website for search engines Build page rank for website Direct mail campaign to Affiliates Distribute campaign Telemarketing follow up Direct mail campaign to end user Distribute campaign Telemarketing follow up PR in relevant press Distribute to trade press Investigate trade shows Design stands Buy hardware Produce email/direct mail invites to show Produce flash movie piece for show Attend event Follow up email campaign Distrubute email campaign Telemarketing follow up Build online quote facility Buy fresh data Revenue stream 2 Telemarketing for renewals from existing data Get 0845 numbers and assign to lead tracking Design website Build new content managed website Optimise website for search engines Page rank work Live support function on website Post news items from site onto PR sites Buy prospect data Email campaign design Distribute campaign Telemarketing follow up Develop online questionnaire with incentive for renewals Develop online tool for capturing renewal dates Bring in risk assessment software to add to the mix New brochure Site visits from your marketing manager 1 day Design Build website SEO Page Rank SEO Build ££ Design 1 Send 1 day Build Build 1 day 1 day 1 day 1 day 1 day 1 day 1 day 1 day 1 day 1 day 1 day 1 day Jul-08 Design Aug-08 Design Design Build Sep-08 Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09 Jul-09
Design Send 1 day Design 1 Send 1 day Write Distribute
Design 2 Send 1 day Send 1 day Write Distribute Market research
Design 3 Send 1 day Design 2 Send 1 day Write Distribute
Design 4 Send 1 day Send 1 day Write Distribute
Design 5 Send 1 day
Design graphics ££ Design Design and build Design Send 1 day Build ££ ££
Send 1 day
Design 2 Send 1 day
Send 1 day
Design
Design