VOLUME XXX11 ISSUE 10 Living with History in Soulard - The City OCTOBER 20-NOVEMBER??, 2007
One Slice of Fright!
By George Cousins and starting twisting it and pinching his
Imagine if you will a young man from During a Mardi Gras festival when
New Jersey, with an opportunity to he set up a tent to promote his
open a restaurant in Soulard. Jon Fe- restaurant, he was wheeling an empty
raro is that very man. When the owner propane tank into the shell of the
of Feraro’s Jersey Style Pizza renovated building when he saw something walk-
the building at 1862 S. 10th St., it was ing with him. He thought it was one
nothing more than a hollow shell. of his employees but when he turned
Feraro began with a gutted-out building, to look, he saw what appeared to be
which was believed to be at one time a white, almost iridescent blob that
a carriage house. After almost a year of imploded into a gust of cold breeze.
renovations and reconstruction, it was Jon’s brother Mike Feraro report-
ready to open for business. ed feeling as if someone or something
was watching him while he was mov-
Strange things soon began ing equipment into the space. Neon
happening lights and televisions would occasion-
ally turn on by themselves. Voices
After the construction was com- have been heard repeating phrases
Image courtesy of Miller’s Paranormal Research
plete, the manager was the ﬁrst one to from songs in the kitchen and speak-
use the new restroom. Feraro heard ing the names of employees. Jon felt An eerie ﬁgure of a man in certury old clothes and orbs of light are picked up by the
his hair being pulled while counting Miller’s camera. Might they be images of Soulardois from beyond the grave?
his name called and then saw the
manager running out of the restroom out the drawer of the register. A bot-
exploding. A jar slammed on a table over two minutes.
still buckling his belt. The manager tle of balsamic vinegar exploded with
in the dining room when no one was
no inﬂuence of heat or cold, although
reported that while in the restroom, around it. The open/closed sign keeps Who you gonna call?
something grabbed the hair on his leg two employees felt a whoosh of air
being found turned in the opposite
go past them just prior to the bottle
direction of what it should be. Once Jon contacted Miller’s Paranormal
32nd Annual Soulard a delivery driver was in the restroom
and the toilet ﬂushed by itself.
Research, a company devoted to inves-
tigating alleged haunted locations and
Holiday Parlour Tour and On one occasion, Jon and his em-
ployees all felt a cold breeze blow past
provide scientiﬁc evidence of life after
Fete De Noel De Soulard them that was accompanied by what
sounded like screams.
These are excerpts of their re-
ported ﬁndings and experiences:
By Dana L. Brackeen complimentary “amuses bouche” of all On another occasion an employee • A series of knocks coming from
the best that Soulard area restaurant went down the street to get some beneath one of the dining room
The Soulard Restoration Group and pubs have to offer at the tour cen- coffee. While at the coffeehouse, tables was heard by several MPR
proudly announces its 32nd Annual ter, either before or after their tour! he tried calling the Jon’s cell phone members and pizza staff;
Holiday Parlour Tour, from 10 a.m. Fête De Noël De Soulard: The using his own cell phone. He hung • While researcher Misty Maeder
to 5 p.m. Dec. 1 and 2, with guided SRG and Soulard area businesses up before the Jon answered, closing was doing a reading in the alleyway
tours in heated shuttle buses starting have teamed up to host the inaugural the ﬂip phone and putting it in his beside the pizzeria, video footage
from our tour center at the Soulard winter holiday festival for Soulard, rich pocket. When Jon checked the mes- captured an orb traveling towards
School, 1110 Victor St. Tickets are $18 in architectural history and French heri- sages on his phone, he found that her. It abruptly made a U-turn when
per person in advance and $20 per tage. The Soulard community wanted the call did not disconnect and heard it was within about a foot of her
person the day of the event. Addition- to augment its Annual Parlour Tour by what sounded like a young girl crying and then headed back in the op-
ally, discounts are available for groups of bringing more festive and free events for help. The employee’s phone auto- posite direction. At the time of this
10 people or greater. Advance tickets to tour patrons, visitors and residents matically shuts off when it is closed. incident, she was picking up a voice
and group discounts are available for alike! The kick-off for Fête De Noël De The recording continued for just
purchase at www.soulard.org or by call- Soulard festivities is the Holiday Tree See FRIGHT page 10
ing the SRG hotline at 621-6226. Lighting Ceremony at 5 p.m. Nov.
New this year are two special free 30, at Soulard Market Plaza at Eighth
features to make this annual event all and Lafayette streets. Bring the family
the more special: Sampling of Soulard’s and enjoy the arrival of Santa Claus by
Finest and Fête de Noël de Soulard. horse-drawn carriage, holiday carols
Sampling of Soulard’s Finest: performed by local children’s choirs,
For the ﬁrst time ever, the SRG and 20 hot chocolate, peppermint schnapps
of Soulard’s businesses have teamed (for the grown-ups), roasted chestnuts
together to bring tour patrons a com- and pictures with Santa Claus!
plete Soulard experience. In addition For a list of additional Fête De Noël
to one of the best and most luxurious De Soulard events at Soulard area
tours of St. Louis’ wonderful histori- businesses and restaurants, please go to
cal architecture, patrons will receive a www.soulard.org.
Dearest Reader, Neighborhood”
to the 200,000
Rarely is the volunteer base of the that attended
Soulard Restoration Group called that great festi-
upon to do so much in so little val. The 90-by-
time as it has this past month. But 40-foot stage
as always happens with our amazing backdrop is
membership, our folks answered the now replicated
call and came out to help promote on the brand
Soulard and raise money to keep our new
programs going. Soulard.com,
Thanks to our friends at Mardi which serves as a portal to the web-
Gras Inc., we were invited to sell sites for these three neighborhood
beer and make noise about our entities.
neighborhood at the Tour of Mis- Continuing this into the current
souri bicycle race in mid-September. month, SRG and SBA’s Safety Com-
The event brought thousands out to mittee teamed up to raise money at
line the streets from downtown to Soulard Oktoberfest. Major kudos
the Delmar Loop and a good num- on this project to the leadership of
ber purchased soft drinks and beer SBA — Daus and Soulard’s favor-
from the SRG booth. ite pizza maven Joanie Thomas
A mere ﬁve days later, SRG vol- — along with SRG Fundraising Chair
unteers showed in great numbers Rick Dungey and Oktoberfest liai-
at the massive Taste of Saint Louis son Eric Fix, who put in the numer-
downtown. We sold a good $13,000 ous hours to see our drink booths
worth of libations at the three-day to great successes, while keeping
event in front of the Soulard Stage as the sweet, sweet Alpen Wolf liqueur
part of the Southern Comfort Music ﬂowing throughout. SRG volunteers
Experience. The stage branding was worked together with SBA members
another brainchild born from the to learn a few things from the pros.
highly successful marriage of Mardi A big hand needs to go out to Kaci
Gras, Inc., the Soulard Business As- Reese and Wendy Lodes who
sociation and the SRG. Particularly, organized the gang from Johnny’s to
we salute MGI Executive Director round out the pouring staff. While
Tim Lorson, who has the vision for the two organizations split the
big ticket items like sponsoring the proceeds from sales at Oktoberfest,
stage and the connections to make it should be noted that all involved
the concept a reality in less than a donated their tips to help revamp
week. Along with support from SBA the Soulard Litter Patrol run by
and its perennial man-on-the-scene Peter and Paul Community Services.
Johnny Daus, Soulard was able to Look for an enhanced clean-up crew
present its message of “Great Food coming to your neighborhood soon
- Great Music - Great Events - Great — thanks to the efforts of our great
volunteers and the cooperation of
our residents and businesses.
Keep up the good work, all. Now
take some time to relax. The Holiday
Parlour Tour and Fête de Noël de
Soulard (Nov. 30 through Dec. 2)
could well be here soon.
Yours in newsprint,
Billy Tomber, editor-in-chief
Visit my website for more info or to view virtual tours.
(314) 241-8888 email@example.com
page 2 - THE SOULARD RENAISSANCE - OCT 07
Mardi Gras Foundation:
Giving Back to Soulard
The Mardi Gras Foundation is re- Applicants must list the following
questing proposals for projects to be details:
completed in the Soulard neighbor- • Describe the project (100 words
hood, home to Soulard Mardi Gras or less).
for more than 25 years. For 2007, • Total Cost of the project.
MGF anticipates funding a meaningful • How will it help the Soulard
community project, in an amount not neighborhood?
to exceed $20,000. The Board of • Who will beneﬁt from this proj-
Directors of the Mardi Gras Founda- ect? Who is the audience or user
tion will be the sole decision-mak- group?
ers on which project will be funded. • Are other funds needed to com-
Applications will be accepted until plete this project or this aspect of the
Roger Perry photo
5 p.m. on Nov. 15 at the combined project? Have other funds been iden-
ofﬁce of the Foundation and Mardi tiﬁed and/or secured for this project? For you listening pleasure — (from left to right) P. Darrell, D. Darrell, B. Darrell and D.W.
Gras, Inc. Proposals not delivered by What other funding sources have
this deadline will not be accepted or
been secured? Will the MGF funding
be used to seed additional funds?
Soulard’s Fourth Best Rockabilly
Past projects funded by MGF have • Is this a continuation or expansion Quartet is Together Again
included: fencing for the Soulard of another project? If so, what?
• Will this project repair or replace By W. S. Darrell-Sutter the last name Darrell. Enter D. Darrell.
Dog Park, new wrought iron fence
a current item, service or project? If Road Manager Emeritus As they discussed the possibilities
and other improvements at Pontiac
Park and funding for a neighborhood so, what? of striking out with a new singer and
• How will your organization publi- The Darrells gained national atten- a waning following, the overwhelming
trash clean-up program.
cize this project? tion while backing up numerous country, need for beer money forced them to
Proposals will be evaluated by a
• Will residents of the neighbor- western and rockabilly legends in the give it a shot. So lock up your liquor
committee of the board based on
hood be involved in completing this 60’s like Jerry Cash, Barry Lee Lewis, cabinets, your wives and daughters
the following criteria:
project? Marty Dobbins and later Chris Isaak, — the Darrells are back for your listen-
• Impact on Soulard neighborhood;
• What is the expected completion just to name a few. After all of the miles ing enjoyment and a honky tonk show of
• Likelihood of project comple-
date? and too many bottles of whiskey, the shows! Don’t miss an evening with these
tion or substantial completion, based
Applications will be accepted as boys sobered up and realized these boys; you will have fun!
on MGF gift and additional funding
hard copies or as e-mail documents. were just impersonators, disgruntled Catch the Darrells at the following
For more information, visit family members or simply coincidences gigs (before they get thrown out):
• Opportunity to demonstrate
www.mardigrasfoundation.org or call of names.The Darrells disbanded for a Oct. 26 at the Great Grizzly Bear, 1027
Mardi Gras’ contribution to the Sou-
771-5110 for submission details. break and some soul searching. Circa Geyer Ave., Nov. 2 and 3 at the Dubliner,
2003, the boys gathered at a Soulard 1025 Washington Ave. and Nov. 23 at
Irish pub to discuss the future of the the Great Grizzly Bear.
Darrells. As fate would have it, they met Can’t get enough Darrells? Check out
a country music singing bartender with www.myspace.com/darrellsband.
OCT 07 - THE SOULARD RENAISSANCE - page 3
When Art Attacks! Annual Pumpkin Patch
By Nico Leone of Misfortune. This large wheel in-
cludes six diabolical and imaginative
at Lafayette Park UMC
KDHX Community Media and ways of destroying the losing piece. If By Debra Crowe provide toys and medical supplies for
South City Open Studio and Gallery the Wheel lands on “Certain Death,” Lafayette Park UMC local children.
for Children present Art Attack! from it will be destroyed immediately. If not, If you’d like this year’s jack-o-lan-
7 p.m. to midnight Nov. 16 at the the audience will then have a chance Through Oct. 31, come to Lafay- tern to shine beyond Halloween,
South Broadway Athletic Club, to save the piece by bidding on it for ette Park United Methodist Church, come on over to the Pumpkin Patch.
located at 2301 S. 7th St. a minimum of $50 in the ﬁrst round, located at 2300 Lafayette Ave., for Bring the whole family, and a few
Art Attack! is St. Louis’ ﬁrst and only $75 in the second, and so on. If the our fourth annual Pumpkin Patch. friends, too. It makes for a great
rock’n’roll destructo-auction. Outra- minimum is not reached, the piece will City residents, you don’t need to autumn outing.
geous and chaotic, this competitive art meet its demise without delay. drive 20 miles to ﬁnd pumpkins for The Patch will be open Monday
event will beneﬁt both KDHX Com- The excitement will continue holiday decorating! There will be lots through Saturday from 10 a.m. to 6
munity Media and SCOSAG. throughout ﬁve nerve-rattling rounds to choose from in the parking lot p.m. and on Sunday from 11 a.m. to 4
The event features original works until the ﬁnal winner is announced. on the west side of the church. They p.m. Admission is free.
from 32 local artists, including local The creator of the winning piece will come in many sizes — from “minis,” If you’d like more information,
celebrities. Completed works may win $1,000 cash, as well as the com- which are just right for tabletop call 498-9713. Leave your name and
be viewed at the KDHX television fort of knowing that his or her art will decorating, to the really big, for the phone number and a Pumpkin Patch
studio during regular business hours live on. best jack-o-lantern ever! And that’s representative will get back to you.
from Nov. 1 until the day of the event. Art Attack! will also feature the not all. The Patch will also offer Lafayette Park United Methodist
Works may also be viewed online at gritty blues of Casey Reid and blue- straw bales, Indian corn and gourds Church is located at 2300 Lafayette
http://www.kdhx.org. grass-punk of The Monads in between of various shapes and sizes. Ave., just one block east of Jefferson
Art Attack! is a single-elimination rounds. The pumpkins, which are grown by Avenue.
tournament consisting of ﬁve rounds Doors will open at 7 p.m. on Native Americans in the Southwest, Sunday worship times are 8 and
in which pairs of paintings will com- Nov. 16. Tickets are $10 and will be are top quality and are great for 10 a.m. Sunday school classes for all
pete head-to-head. Audience response available at the door or in advance at cooking and baking. ages meet at 9 a.m. The Resale Bou-
to each painting will be measured by the South Broadway Athletic Club. Proceeds from sales go toward tique is open every Wednesday from
an applause-o-meter, with the piece Art Attack! is a non-smoking event. church-sponsored efforts like this 10 a.m. to 2 p.m.
receiving the most applause progress- Proceeds from the event will beneﬁt month’s Volunteers in Mission trip to You may reach us by phone at
ing to the next round. KDHX Community Media and SCO- Juarez, Mexico, to build a home for a 771-9214 or visit our website at
Losing works of art then face a SAG. For more information about Art family currently living in a wood pal- www.lp-umc.org. You are always wel-
perilous future in front of the Wheel Attack! please visit www.kdhx.org. let-and-cardboard structure and to come at Lafayette Park UMC.
page 4 - THE SOULARD RENAISSANCE - OCT 07
Spooky Soulard Story bed on the third ﬂoor. She explained looked like no one lived there, so as fast as he could, slipping on his wet
By Richard Zimmer
that she could continue to overlook he broke down the door and went boots and falling. As he looked up, the
It has been known, or at least a the property from the third ﬂoor for inside. He found some candles, cofﬁn was still there. Crawling to the
strongly rumored story, that around eternity. and after lighting them and search- second ﬂoor stairs, he was frightened
1830, a cemetery was located The business owners felt this was ing around, it appeared to him as if beyond belief. As he ran down the
around the 1400 block of Lynch, just quite strange, but all agreed to go someone had just died. stairs, he looked behind, and the cof-
at the western edge of Soulard, and along with her wish. The last request He was exhausted. Tired, wet, cold, ﬁn was still with him!
at the time, was called the “Soulard was that no one ever enters the hungry, he laid down to try and get He took out his skinning knife,
Commons.” home again, to let her rest in peace. some rest. After dozing off, he was and threw it at the cofﬁn, but it was
Most of the early neighborhoods Many years passed. quickly awakened by a loud noise. still with him! He got to the ﬁrst
had what they referred to as “com- But on a dark, cold, October eve- It scared him. He thought he ﬂoor, and by this time, the storm had
mons” at the edge of their small ning — the night before Halloween should ﬁnd out where it was com- passed.
towns, which served as a buffer of — a trapper was passing through ing from. He searched the ﬁrst ﬂoor, He ran out the front door, but the
sorts, where cattle grazed, between town when the weather suddenly but he still heard the noise. He went cofﬁn was still with him! He jumped
towns. Lynch Street was primitive turned violent, with howling, scream- to the second ﬂoor of the house, on his horse and rode as fast as he
by road standards at that time, just ing winds and pelting rain hitting him searched the entire ﬂoor, but he could in the dark night to get away,
grass and dirt. with such force as if it were Sparta- still heard the noise. He went to the but the cofﬁn was still with him.
One could travel west on Lynch cus’ arrows falling from the sky. third ﬂoor and noticed a dormer He knew that the end was near,
Street up from the bank of the He became disoriented and lost window was missing its glass; it was that there was only one thing to
Mississippi River, and arrive at the at the edge of town, for he could quite cold, and there was a bed. do. So he took out his lozenges and
commons for a wonderful afternoon, not see in the dark, and could not It was so dark he couldn’t see stopped the coughin’!
lying about, absorbing the pungent keep his lanterns glowing. There was much else; his candle kept getting Happy Halloween!
aroma of wild marigolds, admiring the no other choice but to try and ﬁnd blown out. As he was coming down
clear blue sky, the afternoon breeze shelter for his horse and himself, or the stairs from the third ﬂoor, he
blowing briskly, cooled from the river he would surely die. heard the noise again behind him,
below. Almost as if a miracle occurred, he and, as he turned, he was aghast–– to
Located at the far end of the com- happened upon and old home high see a cofﬁn right behind him!
mons was the cemetery and home on a hill on the outskirts of town. His fear took over at this point. He
of the caretaker of the cemetery. She The home was boarded up, and was horriﬁed! He ran down the stairs
had been at the home for as long as
anyone could have remembered. She
came to town once a week for her
usual gathering of staple — sugar,
ﬂour and salt.
She was known by the entire town,
and remembered well, for she had
one of the ﬁnest carriages in Sou-
lard at the time. No one really ever
knew where she got her money, but
she was quite generous with it and
always took impeccable care of the
The townspeople noticed that the
caretaker had not come to town in
some three or four weeks, and they
became concerned. Feeling com-
pelled to investigate, a small group
of Soulard business owners felt it
would be wise to check on her.
Upon arriving at her home, they
discovered she had died in her sleep.
The caretaker had always made it be
known that she wanted to be bur-
ied on the property she loved and
admired her whole life.
Strangely though, next to a burned
down candle on the nightstand, was a
letter. The letter requested that she
not be buried, but placed in a cofﬁn,
and the cofﬁn put underneath the
OCT 07 - THE SOULARD RENAISSANCE - page 5
Saving St. Louis: Brewery Logos and Saloon Furniture
By Richard Zimmer but in the end, it was the big boys who
stayed out on their own that survived
The competition between breweries Prohibition. IBC is still brewing today,
in the neighborhood was ﬁerce, yet very but not the beers of our Deutschland
humble. After all, due to the repression fathers, rather, IBC Root Beer!
in Europe in the 1840s and ‘50s, most of Several of the breweries attempted
the beer barons immigrated from the to reopen in 1933, but the few that did
same parts of Germany and Prussia. were under prepared and under capital-
Many times from the same towns, they ized; so much had changed in 13 years.
studied at the same colleges and got The breweries that survived throughout
their degrees in brewing while studying prohibition did so by manufacturing and
with each other as brewers’ appren- selling bakers yeast, malt, malt syrups
tices. Most knew each other well. After and various malt drinks.They kept their
settling here, they hired each other as equipment running and clean.The brew-
brewery foremen, plant supervisors and eries that tried to reopen just could not
superintendents. make a decent batch of beer.The copper
With the forming of the St. Louis tanks had been slowing rotting and cor-
Brewing Association in 1889 by a group roding away, and the beer was terrible.
of English investors, 11 small local brew- Lack of revenue, along with the own-
eries were absorbed. Brinkwirth and ers being in limbo about whether they
Nolker (gone by 1911), Excelsior, Green would ever reopen, caused most of Ara Kopiloff photo
Tree (located at Sidney and 8th streets), them to ﬁle bankruptcy. The breweries The omnipresent initials of Otto D. Stifel still adorn the building that once housed his
Phoenix, Grone, Heim, Hyde Park, Klaus- that were boarded up throughout the brewery.
mann, City, Lafayette and Wainwright. Prohibition years of 1919 through 1932 Anheuser-Busch, Lemp, Obert, Schorr- between Michigan and Wyoming av-
The Independent Brewing Companies, eventually started to deteriorate from Kolkschneider and Otto F. Stifels Union enues, still boasts its Otto F. Stifel Union
or IBC, was formed by the remaining neglect. Many of the owners thought Brewery. Brewery logo. One can see the use of
small breweries of American Brewing Prohibition was going to be a short- One way of showing off the strength Stifel’s initials throughout the premises.
Co. — Columbia, Consumers (1901 lived thing, and they would bounce of a particular brewer’s wealth was the The terra cotta insignia logo around the
Shenandoah), Empire, Gast, Home, back. However, yearly real estate taxes use of their own logo, particularly with entire brewery is a constant reminder of
National, Central and Wagner — to without revenue caused properties to the owner’s initials, and placing it every- his wealth. Inside the brewery, fabulous
compete with the St. Louis Brewing As- accumulate back taxes and forced many where to be seen. Eberhardt Anheuser’s stained glass windows sing with the
sociation of the properties into receivership, even- use of the American bald eagle with the morning sunrays shining through from
It is not known whether they did this tually being torn down for the copper letter “A” is a classic example.The Louis the east with his initials. His saloon
to make themselves stronger as a group, scrap from the massive brewing tanks Obert Brewery (at 12th and Lynch chairs featured the initials “OFS,” so you
or to purchase hops, barley, malt, rice and kettles. Many of these properties streets) also used the eagle. He placed wouldn’t forget whose beer you were
and all the ingredients needed at a vol- today are still large vacant lots. his initials through the eagle, as opposed drinking or whose saloon you were in!
ume price, but it didn’t work. Slowly, one The United States Brewers Associa- to Anheuser’s “A.” Possibly Adolphus Lemp and A-B burned their initials in the
by one, the breweries closed up. tion yearbook for 1911 list’s ﬁve brew- Busch and Louis Obert had an agree- bottom of their chairs and tables.
They all held their own for a while, eries that held out from the buyouts: ment about using one another’s trade- Louis Obert’s initials are carved in
mark.Their homes and breweries were raised relief above the doorway of the
located only a block away from each Obert Mansion.
other, and they were good friends at As Prohibition continued, and the
the time. Perhaps it was not such a huge future was unknown, much of the saloon
problem at that time to copy another furniture was probably burned as ﬁre-
brewery logo, and “tweak” it a bit, but it wood, since it was made mainly of oak,
was commonly done. ash, maple and walnut, all hardwoods,
Most of the breweries, if not all, had which burned very well. There are ru-
their own saloons.They were usually mors that the Anti-Saloon League made
within a block of their brewery, and the a crusade around the country during the
interiors were featured with incred- early years of Prohibition and destroyed
ible advertising, mirrors, mugs, glasses, much of the brewing culture.
chairs and tables, all featuring the logo, Who knows, another piece of sa-
initials and/or name of their brewery. loon furniture could be hidden in your
Perhaps the chairs and tables were made basement, garage or your grandma’s
this way to advertise their product, or attic, waiting to be discovered.The next
Image courtesy of the Richard Zimmer collection perhaps to keep them from being stolen time you sit in a wooden chair, or at an
Turn-of-the-Century magazine ad for the one-time neighbor to and friendly rival of our and put into a competitor’s saloon. old table, you may ﬁnd yourself looking
Anheuser-Busch brewery, the St. Louis Obert Brewery, which stood at 12th and Lynch. Union Brewery, located on Gravois under it to ﬁnd a name from the past!
page 6 - THE SOULARD RENAISSANCE - OCT 07
OCT 07 - THE SOULARD RENAISSANCE - page 7