A world leader in convenient snacks, foods and beverages. Revenue over $43 billion. Employees- 198,000. Pepsi-Cola was created in the late 1890s by Caleb Bradham. PepsiCo, Inc. is founded by Donald M. Kendall & Herman W. Lay through the merger of the two companies Pepsi-Cola and Frito-Lay in 1965. At PepsiCo, we believe being a responsible corporate citizen is not only the right thing to do, but the right thing to do for our business. •Our mission is to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity. PEPSI COLA BRANDS FRITO-LAY BRANDS GATORADE BRANDS TROPICANA BRANDS QUAKER BRANDS •A world leader in convenient snacks, foods and beverages. Revenue over $31,944 Millions. Employees- 92,400. Born in 1886 John Pemberton, an Atlanta pharmacist Caramel-colored liquid was combined with carbonated water To refresh the world. To inspire moments of optimism and happiness. To create value and make a difference. Our values serve as a compass for our actions and describe how we behave in the world. •Leadership: The courage to shape a better future •Collaboration: Leverage collective genius •Integrity: Be real •Accountability: If it is to be, it's up to me •Passion: Committed in heart and mind •Diversity: As inclusive as our brands •Quality: What we do, we do well •Focus on needs of our consumers, customers and franchise partners. •Get out into the market and listen, observe and learn. •Possess a world view. •Focus on execution in the marketplace every day Be insatiably curious. ENERGY DRINKS SOFT DRINKS SPORTS DRINKS TEA & COFFEE JUICES / JUICE DRINKS OTHER DRINKS WATER DRINKS COCA COLA PEPSICO BLACK COLA PEPSI VERSION FULL THROTTLE ENERGY DRINK AMP ENERGY DRINK VAULT CARBONATED DRINK MOUNTAIN DEW MDX POWERADE SPORTS DRINK GATORADE SPORTS DRINK SPRITE 7 UP MINUTE MAID FRUIT PUNCH TROPICANA FRUIT JUICE NESTEA LIPTON ICE TEA BARQS ROOT BEAR MUG ROOT BEAR DIET COKE DIET PEPSI KINLEY BOTTLED WATER AQUAFINA AQUARIS SPORT DRINK ALL SPORT FANTA MIRINDA SPRITE ICE PEPSI BLUE COCA COLA- BLAK PEPSI CAPPUCCINO MAAZA FRUIT DRINK SLICE LIMCA TEEM COKE PEPSI Pepsi mirrored its Cola after Coke's, TASTE Coca-Cola is the original cola being just different enough in taste to not actually be the same drink. SIMILARITIES Both carbonated cola Beverages Both carbonated cola beverages Pepsi tastes sweeter than Coca- SWEETNESS Pepsi tastes sweeter than Cola Coca-Cola has more carbonation Pepsi has lesser carbonation than CARBONATION than pepsi Coke No longer seen as just a beverage No longer seen as just a beverage but mainly as a brand. Committed but mainly as a brand. Committed BRAND WAR heavily to sponsoring outdoor heavily to sponsoring outdoor music music festivals and even charitable festivals and even charitable projects in third world countries. projects in third world countries. PEPSI COCA COLA 2009 VIJENDER SINGH GAUTAM GAMBHIR SHARUKH KHAN,RANBIR AAMIR KHAN,HRITHIK 2008 KAPOOR, DEEPIKA ROSHAN PADUKONE ISHANT SHARMA, 2007 AAMIR KHAN ROHIT SHARMA YEAR COCA COLA PEPSI 1950 47.00% 10.00% 1970 35.00 % 29.00 % 1990 41.00 % 32.00 % 2000 44.00 % 31.40% 2006 43.10% 31.70 % COCA COLA 4% increase in global sales volumes Driven by gains of 33 per cent in India and 14 per cent in China – July 09. Earnings per share increased by 44 % Due to Lower commodity costs, and restructuring PEPSI Reported 3 % decline in net revenue and a 1 % increase in sales volume - July 09 Driven primarily by food and international sales. Although the figures appear less impressive than those of Coca-Cola, investors reacted positively to the news, as earnings topped market expectations. The competition was intense between the two companies because of two of the main forces: Substitutes and Competitors. Both companies were serving to meet similar needs and offer more value, but when the needs of customers changed and consumers wanted alternatives to CSD’s, the threat of substitutes was intense. Coca Cola and Pepsi sought out new CSD brands, adding over 10 major brands. Coca Cola went as far as changing their 99-year formula, but then retracted and stated its regular formula as its flagship brand due to bad customer feedback. Espionage in each other’s offices. Pepsi filed a petition against Coke alleging that Coke had ‘entered into conspiracy’ to disrupt its business operations. Recruiting of employees at higher rates by Coke ‘Pressure of breaking contracts’ by Coke. Frequent complaints from both the players about their bottlers and retailers being hijacked. Painting of rival outlets overnight Soft Drink (Diet) Soft Drink (Regular) Diet Pepsi Pepsi Diet Coke Mountain Dew Diet 7-UP Coca-Cola Diet Dr. Pepper 7-UP Dr. Pepper Companies will concentrate more on Advertising. Events and exhibitions will be on high. Companies would take unethical steps in future. Pricing strategies will be reconsidered. Companies may widen their portfolio to capture mass market.
Pages to are hidden for
"THE COLA WARS"Please download to view full document