THE COLA WARS by gauravjindal

VIEWS: 602 PAGES: 33

									A world leader in convenient snacks,
foods and beverages.

Revenue over $43 billion.

Employees- 198,000.
Pepsi-Cola was created in the late 1890s by
Caleb Bradham.

PepsiCo, Inc. is founded by Donald M. Kendall
& Herman W. Lay through the merger of the
two companies Pepsi-Cola and Frito-Lay in
1965.
At PepsiCo, we believe being a responsible
corporate citizen is not only the right thing to do,
but the right thing to do for our business.
•Our mission is to be the world's premier
consumer products company focused on
convenient foods and beverages. We seek to
produce financial rewards to investors as we
provide opportunities for growth and enrichment
to our employees, our business partners and the
communities in which we operate. And in
everything we do, we strive for honesty, fairness
and integrity.
PEPSI COLA BRANDS




FRITO-LAY BRANDS
GATORADE BRANDS




TROPICANA BRANDS
QUAKER BRANDS
•A world leader in convenient snacks,
foods and beverages.

Revenue over $31,944 Millions.

Employees- 92,400.
Born in 1886

John Pemberton, an Atlanta pharmacist

Caramel-colored liquid was combined with
carbonated water
To refresh the world.

To inspire moments of optimism and happiness.

To create value and make a difference.
Our values serve as a compass for our actions
and describe how we behave in the world.
•Leadership: The courage to shape a better
future
•Collaboration: Leverage collective genius
•Integrity: Be real
•Accountability: If it is to be, it's up to me
•Passion: Committed in heart and mind
•Diversity: As inclusive as our brands
•Quality: What we do, we do well
•Focus on needs of our consumers, customers
and franchise partners.
•Get out into the market and listen, observe and
learn.
•Possess a world view.
•Focus on execution in the marketplace every day
Be insatiably curious.
ENERGY DRINKS




SOFT DRINKS
SPORTS DRINKS




TEA & COFFEE
JUICES / JUICE DRINKS




OTHER DRINKS
WATER DRINKS
      COCA COLA                   PEPSICO
       BLACK COLA                PEPSI VERSION

FULL THROTTLE ENERGY DRINK     AMP ENERGY DRINK

 VAULT CARBONATED DRINK        MOUNTAIN DEW MDX

 POWERADE SPORTS DRINK       GATORADE SPORTS DRINK

          SPRITE                      7 UP

 MINUTE MAID FRUIT PUNCH     TROPICANA FRUIT JUICE

         NESTEA                  LIPTON ICE TEA

     BARQS ROOT BEAR            MUG ROOT BEAR

        DIET COKE                  DIET PEPSI

  KINLEY BOTTLED WATER             AQUAFINA

   AQUARIS SPORT DRINK             ALL SPORT

          FANTA                     MIRINDA

        SPRITE ICE                PEPSI BLUE

     COCA COLA- BLAK           PEPSI CAPPUCCINO

    MAAZA FRUIT DRINK                SLICE

          LIMCA                      TEEM
                            COKE                                 PEPSI


                                                  Pepsi mirrored its Cola after Coke's,
   TASTE         Coca-Cola is the original cola    being just different enough in taste
                                                    to not actually be the same drink.


SIMILARITIES    Both carbonated cola Beverages     Both carbonated cola beverages

                                                   Pepsi tastes sweeter than Coca-
SWEETNESS          Pepsi tastes sweeter than
                                                                 Cola
               Coca-Cola has more carbonation      Pepsi has lesser carbonation than
CARBONATION
                         than pepsi                              Coke



               No longer seen as just a beverage No longer seen as just a beverage
               but mainly as a brand. Committed but mainly as a brand. Committed
BRAND WAR        heavily to sponsoring outdoor heavily to sponsoring outdoor music
               music festivals and even charitable  festivals and even charitable
                projects in third world countries. projects in third world countries.
            PEPSI           COCA COLA




2009   VIJENDER SINGH   GAUTAM GAMBHIR




           SHARUKH
         KHAN,RANBIR   AAMIR KHAN,HRITHIK
2008
       KAPOOR, DEEPIKA      ROSHAN
          PADUKONE




       ISHANT SHARMA,
2007                       AAMIR KHAN
        ROHIT SHARMA
YEAR   COCA COLA   PEPSI



1950    47.00%     10.00%



1970    35.00 %    29.00 %



1990    41.00 %    32.00 %



2000    44.00 %    31.40%



2006    43.10%     31.70 %
COCA COLA

4% increase in global sales volumes
Driven by gains of 33 per cent in India and 14 per
cent in China – July 09.

Earnings per share increased by 44 %
      Due to Lower commodity costs, and
restructuring
PEPSI

Reported 3 % decline in net revenue and a 1 %
increase in sales volume - July 09
      Driven primarily by food and international sales.

Although the figures appear less impressive than
those of Coca-Cola, investors reacted positively to the
news, as earnings topped market expectations.
    The competition was intense between the two companies
    because of two of the main forces: Substitutes and
    Competitors.

 Both companies were serving to meet similar needs and
  offer more value, but when the needs of customers
  changed and consumers wanted alternatives to CSD’s, the
  threat of substitutes was intense.

 Coca Cola and Pepsi sought out new CSD brands, adding
  over 10 major brands. Coca Cola went as far as changing
  their 99-year formula, but then retracted and stated its
  regular formula as its flagship brand due to bad customer
  feedback.
Espionage in each other’s offices.

Pepsi filed a petition against Coke alleging that Coke
had ‘entered into conspiracy’ to disrupt its business
operations.

Recruiting of employees at higher rates by Coke

‘Pressure of breaking contracts’ by Coke.

Frequent complaints from both the players about
their bottlers and retailers being hijacked.

Painting of rival outlets overnight
Soft Drink (Diet)   Soft Drink (Regular)

   Diet Pepsi              Pepsi
   Diet Coke           Mountain Dew
   Diet 7-UP            Coca-Cola
Diet Dr. Pepper            7-UP
                        Dr. Pepper
Companies will concentrate more on
Advertising.

Events and exhibitions will
be on high.

Companies would take unethical steps in
future.

Pricing strategies will be reconsidered.
Companies may widen their portfolio to
capture mass market.

								
To top