A world leader in convenient snacks,
foods and beverages.
Revenue over $43 billion.
Pepsi-Cola was created in the late 1890s by
PepsiCo, Inc. is founded by Donald M. Kendall
& Herman W. Lay through the merger of the
two companies Pepsi-Cola and Frito-Lay in
At PepsiCo, we believe being a responsible
corporate citizen is not only the right thing to do,
but the right thing to do for our business.
•Our mission is to be the world's premier
consumer products company focused on
convenient foods and beverages. We seek to
produce financial rewards to investors as we
provide opportunities for growth and enrichment
to our employees, our business partners and the
communities in which we operate. And in
everything we do, we strive for honesty, fairness
PEPSI COLA BRANDS
•A world leader in convenient snacks,
foods and beverages.
Revenue over $31,944 Millions.
Born in 1886
John Pemberton, an Atlanta pharmacist
Caramel-colored liquid was combined with
To refresh the world.
To inspire moments of optimism and happiness.
To create value and make a difference.
Our values serve as a compass for our actions
and describe how we behave in the world.
•Leadership: The courage to shape a better
•Collaboration: Leverage collective genius
•Integrity: Be real
•Accountability: If it is to be, it's up to me
•Passion: Committed in heart and mind
•Diversity: As inclusive as our brands
•Quality: What we do, we do well
•Focus on needs of our consumers, customers
and franchise partners.
•Get out into the market and listen, observe and
•Possess a world view.
•Focus on execution in the marketplace every day
Be insatiably curious.
TEA & COFFEE
JUICES / JUICE DRINKS
COCA COLA PEPSICO
BLACK COLA PEPSI VERSION
FULL THROTTLE ENERGY DRINK AMP ENERGY DRINK
VAULT CARBONATED DRINK MOUNTAIN DEW MDX
POWERADE SPORTS DRINK GATORADE SPORTS DRINK
SPRITE 7 UP
MINUTE MAID FRUIT PUNCH TROPICANA FRUIT JUICE
NESTEA LIPTON ICE TEA
BARQS ROOT BEAR MUG ROOT BEAR
DIET COKE DIET PEPSI
KINLEY BOTTLED WATER AQUAFINA
AQUARIS SPORT DRINK ALL SPORT
SPRITE ICE PEPSI BLUE
COCA COLA- BLAK PEPSI CAPPUCCINO
MAAZA FRUIT DRINK SLICE
Pepsi mirrored its Cola after Coke's,
TASTE Coca-Cola is the original cola being just different enough in taste
to not actually be the same drink.
SIMILARITIES Both carbonated cola Beverages Both carbonated cola beverages
Pepsi tastes sweeter than Coca-
SWEETNESS Pepsi tastes sweeter than
Coca-Cola has more carbonation Pepsi has lesser carbonation than
than pepsi Coke
No longer seen as just a beverage No longer seen as just a beverage
but mainly as a brand. Committed but mainly as a brand. Committed
BRAND WAR heavily to sponsoring outdoor heavily to sponsoring outdoor music
music festivals and even charitable festivals and even charitable
projects in third world countries. projects in third world countries.
PEPSI COCA COLA
2009 VIJENDER SINGH GAUTAM GAMBHIR
KHAN,RANBIR AAMIR KHAN,HRITHIK
KAPOOR, DEEPIKA ROSHAN
2007 AAMIR KHAN
YEAR COCA COLA PEPSI
1950 47.00% 10.00%
1970 35.00 % 29.00 %
1990 41.00 % 32.00 %
2000 44.00 % 31.40%
2006 43.10% 31.70 %
4% increase in global sales volumes
Driven by gains of 33 per cent in India and 14 per
cent in China – July 09.
Earnings per share increased by 44 %
Due to Lower commodity costs, and
Reported 3 % decline in net revenue and a 1 %
increase in sales volume - July 09
Driven primarily by food and international sales.
Although the figures appear less impressive than
those of Coca-Cola, investors reacted positively to the
news, as earnings topped market expectations.
The competition was intense between the two companies
because of two of the main forces: Substitutes and
Both companies were serving to meet similar needs and
offer more value, but when the needs of customers
changed and consumers wanted alternatives to CSD’s, the
threat of substitutes was intense.
Coca Cola and Pepsi sought out new CSD brands, adding
over 10 major brands. Coca Cola went as far as changing
their 99-year formula, but then retracted and stated its
regular formula as its flagship brand due to bad customer
Espionage in each other’s offices.
Pepsi filed a petition against Coke alleging that Coke
had ‘entered into conspiracy’ to disrupt its business
Recruiting of employees at higher rates by Coke
‘Pressure of breaking contracts’ by Coke.
Frequent complaints from both the players about
their bottlers and retailers being hijacked.
Painting of rival outlets overnight
Soft Drink (Diet) Soft Drink (Regular)
Diet Pepsi Pepsi
Diet Coke Mountain Dew
Diet 7-UP Coca-Cola
Diet Dr. Pepper 7-UP
Companies will concentrate more on
Events and exhibitions will
be on high.
Companies would take unethical steps in
Pricing strategies will be reconsidered.
Companies may widen their portfolio to
capture mass market.