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					Business Confidence in the Global Defense Buyer Industry in 2011-12: Industry
Dynamics, Market Trends and Opportunities, and Demand and Expenditure
Forecast
Summary
This report is the result of an extensive survey drawn from Company’s exclusive panel of
defense buyers. With a challenging year ahead, this report provides the reader with a definitive
analysis of business confidence, and explores how opportunities and demand are set to change in
2011-12. Furthermore, this report not only grants access to the opinions and strategies of
business decision makers , but also examines their actions surrounding business priorities.

Scope
• The report is based on primary survey research conducted by Company accessing its B2B
panels comprised of senior purchase decision makers and leading supplier organizations
• Opinions and forward looking statements on business confidence of over 50 industry
executives are captured in our in-depth survey, of which 38% represent decision makers &
Departmental Heads
• Identifies supplier selection strategies and concerns
• Tracks supplier performance and identifies areas of improvement in 2011-12
• Identifies top growth regions in order that companies can allocate their marketing activities and
budgets effectively
• The geographical scope of the research is global – drawing on the activity and expectations of
leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East
• The report examines current practices and provides future expectations over the next 12-24
months
• The report provides qualitative analysis of key industry opportunities and threats and contains
full survey results
• Analyzes changes to capital expenditure, organizational budgets, and expenditure on products
and services


Reasons To Buy
• Drive revenues by understanding future product investment areas and growth regions by
leading industry players
• Formulate effective sales & marketing strategies by identifying how budgets are changing and
where spend will be directed to in the future
• Better promote your business by aligning your capabilities and business practices with your
customers’ changing needs
• Secure stronger customer relationships by understanding the leading business concerns and
changing strategies
• Predict how the industry will grow, consolidate and where it will stagnate
• Uncover the business outlook, key challenges and opportunities identified by suppliers and
buyers in the industry
• Identify market specific growth opportunities

For more information, please contact :
http://www.aarkstore.com/reports/Business-Confidence-in-the-Global-Defense-Buyer-
Industry-in-2011-12-Industry-Dynamics-Market-Trends-and-Opportunities-and-Demand-
and-Expenditure-Forecast-112389.html

Related Reports
http://www.aarkstore.com/search/viewresults.asp?search=Business%20Confidence&PubId
=&pagenum=1

Contact : Minu
Mobil No: +919272852585
Email : contact@aarkstore.com
Websie : http://www.aarkstore.com
Email : enquiry@aarkstore.com

				
DOCUMENT INFO
Description: This report is the result of an extensive survey drawn from Company’s exclusive panel of defense buyers.