Mobile Marketing

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					MOBILE MARKETING
What is Mobile Marketing?
• Mobile Marketing involves communicating with the
  consumer via cellular (or mobile) device, either to send a simple
  marketing message, to introduce them to a new audience
  participation-based campaign or to allow them to visit a mobile
  website.
• Mobile connectivity not only enables people to connect to the
  Internet via a cellular telephone, PDA or other gadget, but also
  consolidates the different communication channels in a
  simple, yet effective, medium.
• Cheaper than traditional means for both the consumer and the
  marketer - and easy enough for almost any age group to understand
  and engage with - Mobile Marketing really is a streamlined
  version of traditional eMarketing.
Tools of the Trade

  Multimedia Messaging Services (MMS)


  Unstructured Supplementary Service Data (USSD)


  Bluetooth, Wireless and Infrared


  Mobile Internet and Social Media


  Mobile Applications
Analysis..
Benefits                               Disadvantages
• The mobile phone is personal.        •   Few standards
• The mobile phone is always
  carried.                             •   Privacy and Permission
• The mobile phone is always on.       •   Questionable Navigation
• The mobile phone has a built-in      •   Education
  payment system.
• The mobile phone is available at
  the point of creative inspiration.
• The mobile phone can provide
  accurate audience
  measurement.
• The mobile phone captures the
  social context of media
  consumption.
Examples
                                                                 Restaurant name:
                                                                bottomless mimosa
                                                             Brunch today! omelettes,
  All T-shirts 40%       “The Missing                        french toast, cappuccino,
   off today only.   Chapter,” the one my                      and did we mention…
   Show this text     publisher insisted I                     bottomless mimosas?
      at counter       hold back, is now
                      available. Text back
                        for Mobile link


                                               Jason out sick –
    Ladies Night –                              can anyone fill
     Ladies drink                              in today 10-4p?
      FREE until
     10pm. Show
    this text @bar
                          Don’t forget your
                        haircut appointment
                         today at 10am with
                        Jane at HairNow. See
                              you soon.

				
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posted:7/13/2011
language:English
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