DEER CREST by nyut545e2


									                                          Design Review Committee
                                                                                                                                                                   DEER CREST
       The Changing Face of Deer Crest                                  The committee is continuing to review new prod-
                                                               ucts that have come on the market, which in some instances
         The design review committee consists of hom-          may be less expensive and/or more durable for our moun-
eowner Phil Lippencott as Chairman, Mark Allen as Con-         tain environment. As you look at the beautiful homes being         Summer 2006
struction Coordinator and Review Architects Rob Nelson,        built here, you can’t help but notice the time and effort
Jim Darling and Kevin Horn. In the past we have seen as        given to design detail of each individual home. One should
many as ten homes under construction at a time. As soon as     also consider the durability in designing a home to func-
                                                               tion between 7000’ and 8000’ elevation -- truly a marvel to
                                                                                                                              From the Operation Manager’s Desk                                                 Marketing Update
one was completed it seemed another was starting up, but
over the last year we have witnessed a “change in the wind”.   behold!                                                        Dear Deer Crest Property Owner,                                                    The winter of 2005/2006 has been the most
Sales have gone through the roof and building is ramping                Once again the comments we hear from the Gen-                                                                                  exciting winter yet in the history of Deer Crest. The
up. We currently have thirteen homes under construction        eral Contractors are that Deer Crest is the most cooperative                                                                            sales interest and activity has been record breaking,
                                                                                                                                      This winter proved to be another wonderful above aver-
with four of them soon reaching completion. Lot 3 is start-    Homeowners Association to work with in the area. They‘re                                                                                and as the exclusive listing agents for Deer Crest
                                                                                                                              age season with the most numerous storms in memory. The trails
ing up right next to the Ski Magazine Dream Home on Lot        always excited to be back building in our project.                                                                                      Associates, LLC, we are thrilled to report the fol-
                                                                                                                              opened in conjunction with Deer Valley and closed with Deer
2 (which is currently finishing excavation of the basement)    As always, any input from you would be appreciated in our                                                                               lowing sales activity. In the last 12 months 9 homes
                                                                                                                              Valley on April 16th for our longest season ever. We had the oppor-
so this area is soon going to be very busy. Just to throw a    efforts to better serve you and our development.                                                                                        have sold in Deer Crest ranging in value from $3.5 to
                                                                                                                              tunity to meet more of our owners this winter as they enjoyed the
stick in the spokes, the preliminary drawings for Lot 1 have                                                                                                                                           $7.8 million, in addition 2 homes are presently under
                                                                                                                              slopes at Deer Valley and we encourage new owners to stop in and         contract in the $4.3 to $5.9 million range. Of the 9
recently been turned in and it’s moving forward as well.
                                                               Mark Allen                                                     meet the crew and tour the Gate Houses or Maintenance Building. I        homes sold, 7 were ski in/ski out and 2 were in the
Imagine, three homes building in one cul-de-sac! Also in
the review system and coming on soon are Lots 59, 69, 99,      Assistant Mountain Manager                                     am very proud that we have been able to maintain the same opera-         Snow Top area. Lot sales have been unprecedented
9U, 106, 107, 118, and there were rumors heard about lot 9.    Building Coordinator                                           tions and gate attendant crew for four years now. This enables us to     with 34 sales in the last 12 months and 3 sales cur-
Will the fun never cease?                                                                                                     develop better relationships with our owners and be more efficient       rently pending. Prices ranged from $695,000 to $2.6
                                                                                                                              and knowledgeable at running the operations of this large and beau-      million. Deer Crest Associates currently has only 1
                                                                                                                              tiful project.                                                           lot available for $960,000. There are 9 homes listed
                                                                                                                                                                                                       for sale in Deer Crest starting at $3.8 million on
                                                                                                                                      As we switch seasons at Deer Crest, we hope many of you          Snow Top and up to a whopping $22 million!
                                                                                                                                                                                                                 Sales of the St. Regis Resort and Residences
                                                                                                                              will be able to take advantage of the beautiful weather and all the
                                                                                                                                                                                                       at Deer Crest have been amazing with over half the
                                                                                                                              amenities that Park City has to offer in the summer. We will be
                                                                                                                                                                                                       building pre-sold. The sales represented a nice mix
                                                                                                                              busy with the seasonal maintenance of the property and the ongo-         of 2, 3 and 4 bedroom luxury condos and residences
                                                                                                                              ing “greening” of Deer Crest. We have ordered our usual several          on all floors. Construction is progressing with the
                                                                                                                              truck loads of spruce trees to plant around Deer Crest and several       excavation and site work completed through the
                                                                                                                              owners are participating in the order to get a great deal on trees and
     Deer Crest                                                                                                               improve the landscaping along the ski trails that access their lots.
                                                                                                                                                                                                       winter. Okland Construction will soon be progress-
                                                                                                                                                                                                       ing with footings & foundations. St. Regis prices are
    PO Box 2129                                                                                                                                                                                        now in the $1,350 to $1,700 per sq. ft. range, with
                                                                                                                                      The official turnover of ownership of the common areas           at least two more releases planned by the developer.
Park City, UT 84060                                                                                                           from the developer to the Master Association is proceeding. Board        For additional sales info please call Ann MacQuoid
                                                                                                                              of Trustee Members Bob Sammons and Tom Hodgson and resident              and Suzanne Harris at Prudential Utah Real Estate
                                                                                                                                                                                                       435-649-7170 or visit us at our charming new office
                                                                                                                              Phil Lippencott are heading up a turnover committee and doing
                                                                                                                                                                                                       at 186 Main, directly across from Grappa restaurant,
                                                                                                                              their due diligence by hiring an engineering firm and legal council
                                                                                                                                                                                                       in Historic Park City.
                                                                                                                              to oversee the process.

                                                                                                                              We are very happy to be the managers of the Deer Crest Master
                                                                                                                              Association and enjoy the scope and variety of work it takes to
                                                                                                                              operate the facilities for you, the owners. We are committed to the
                                                                                                                              success of Deer Crest, look forward to working with you during the
                                                                                                                              coming year and, as always, are interested in your ideas and input.

                                                                                                                              Best regards,

                                                                                                                              Don K. Taylor
                                                                                                                              Operations Manager
                                                                                                                                        Deer Crest Private Trails
                                                                                                                                       Just as we do not invite people to come in
                                                                                                                                                                                             DEER VALLEY & PARK CITY
                                                                                                                                       and drive around Deer Crest on the private                    2006 SUMMER EVENTS SCHEDULE
                                                                                                                                       roads anytime they want, we must have a
                                                                                                                                       similar approach with the private ski trails.
                                                                                                                                       The cost of insurance for “public” skiing
                                                  “Life Elevated”                                                                      on the trails is prohibitively expensive so      June 10       Pedalfest – Intermountain Cup Series at Deer Valley
                                               Kim McClelland, Predsident                                                              our insurance is only for “private” skiing       June 17       Park City Historic Home Tour
                                                                                                                                       on our trails. The trails are gated and signed   June 28-Aug. 29 Local Summer Concert Series - at Deer Valley
This past year I have had the privilege of serving as a board member for the Utah Office of Tourism. The UOT is a state agency                                                                        Wells Fargo/ Park City Performing Arts (Wednesdays)
within the Office of Economic Development for the State of Utah. Our mission is to promote the State of Utah to destination            appropriately and we actively approach
visitors. As a part of this process a new logo and tag line were developed for the State. As you can see from the ad below, we are
going to invite destination visitors to Utah to enjoy a “Life Elevating” experience.
                                                                                                                                       people skiing on the trails to see if they
                                                                                                                                       are homeowners (please forgive us if we          July
         For the first time ever, the State Legislature appropriated $10,000,000 in 2005 for tourism promotion through the passage     don’t always recognize you immediately
of Senate bill 1002. This bill had grass roots support from all aspects of the tourism industry and was a major accomplishment for     in your ski attire), legitimate guests or the    July 1           Kenny Wayne Shepherd, Joe Bonamassa, and Schuyler
the State and the UOT. Previous to 2005, the State had spent an average of $850,000 annually for tourism promotion. In compari-        public taking a peak or a short cut to the                        Fisk- Bright Nights at Deer Valley
son, the western states average for tourism spending is $7,300,000 and Hawaii spends $22,000,000 annual.                               Gondola base. As you know Park City is a         July 4           Patriot Favorites - Utah Symphony at Deer Valley
         As a part of developing an effective strategy for promoting the State of Utah, the UOT has conducted a significant            small town and unfortunately many locals         July 4           Park City’s Traditional Independence Day Celebration
amount of research related to Utah as a vacation destination. What we were interested in finding out was what motivates people         can easily drop a homeowner’s name and           July 6-8         2006 Park City Food and Wine Classic
to select a particular location for their vacation.                                                                                    say they have been given permission to           July 7-9         Norba - National Mountain Bike Race Series
 I found this information to be very insightful and as a Utah homeowner I thought you might be interested in this research.                                                             July 11-29       Triple Crown Girls Fastpitch Softball World Series
                                                                                                                                       ski the private trails. We politely explain
     • The average winter visitor has a household income of $111,000 and stays an average of 5.4 nights. During their visit                                                             July 14          Mountain Challenge Trail Run - 5k/10k Trail Run at DV
         winter visitors spend on average $251.61 per day. In comparison, summer visitors have an average income of $67,900,           that unless they are headed to visit that
                                                                                                                                       homeowner, and are on the trail that the         July 15-16       Bald Mountain Challenge Mountain Bike Race at DV
         stay an average of 3.19 nights and spend $85 per day.
     • As a part of this research project the UOT conducted surveys in 5 different target markets across the U.S. Sixty Six per-       homeowner lives on and the homeowner             July 20          Lyle Lovett at Deer Valley – United Concerts
         cent of those surveyed indicated they wanted to visit a national park within the next two years. Less than 5% of those        is actually in town (at least one of which       July 21          Etta James at Deer Valley - Big Stars, Bright Nights
         surveyed knew that Utah had a national park and no one knew there are 5 national parks in the State. (Just as an fyi,         is usually not the case), that they may not      July 22          Kenny G at Deer Valley - Utah Symphony at Deer Valley
         Utah’s national parks are; Arches National Park, Canyonlands National Park, Capital Reef National Park, Bryce Canyon          fit into a category for which our trails are     July 28          Mormon Tabernacle Choir - Utah Symphony at DV
         National Park and Zions National Park). Utah is second in the continental U.S. to California in the number of national        intended. We always suggest the option           July 29          Big Bad Voodoo Daddy - Utah Symphony at Deer Valley
         parks we have. If you have never visited our National Parks I highly recommend it. They are all within easy driving dis-      of stopping at the sales cabin to get a tour
         tance of Park City.
     • Colorado commands 20% of the nations skier visits, while Utah accounts for 6% of skiers on an annual basis.
                                                                                                                                       of the property and point out that Deer          August
                                                                                                                                       Valley also has rules -- specifically county
     • There are only four resorts in the nation that do not allow snowboarding; two of the resorts are in Utah (Deer Valley and                                                        Aug. 4           Pictures at an Exhibition - Utah Symphony at Deer Valley
                                                                                                                                       ordinances -- regarding skiing out of their
         Alta)                                                                                                                                                                          Aug. 5           Bravo Broadway! - Utah Symphony at Deer Valley
     • The average consumer is bombarded with over $14,000 marketing impressions a day. If Utah wants to be effective in               area boundary. We would appreciate the
                                                                                                                                       homeowners sensitivity and cooperation           Aug. 5-6         Park City Kimball Arts Festival
         creating a brand for the State it must replace saturation with specification; consumers want relevance on a personal level.
     • Consumers love to visit places they have never been before. Eighty Five percent of those surveyed said they were plan-          in this matter and to please remember that       Aug. 11-12       Pirates of Penzance - Utah Symphony at Deer Valley
         ning to go “somewhere new” on an upcoming vacation.                                                                           when you invite your favorite waitress to        Aug. 18          Rach 1 / Tchaik 5 - Utah Symphony at Deer Valley
     • A recommendation from a friend or family member is the single most trusted source of travel information.                        come and ski at Deer Crest there needs to        Aug. 19          1812 Overture - Utah Symphony at Deer Valley
     • More than 50% of leisure travelers in the U.S. select their destination before they set a budget or plan other details of       be some qualifications to the offer, or the      Aug. 25-27       Fidelity Investments Park City Jazz Festival
         their trip.                                                                                                                   whole restaurant and all of their friends        Aug 30           Bonnie Raitt & Keb’ Mo’ - Big Stars, Bright Nights at DV
     • The National Travel Monitor indicates that 79% of U.S. leisure travelers want to visit the Western U.S. within the next         suddenly have a “pass” to ski the private
         two years. When asked which states they would like to visit only 5% said they wanted to visit Utah.
     • Apart from safety, beautiful scenery is the single most desirable attribute in a leisure travel experience.
                                                                                                                                       trails!                                          September
     • Accessibility was one of the major factors identified when selecting a destination. Utah has 13 ski resorts within a 1hour                                                       Sept. 4          Willie Nelson – Big Stars, Bright Nights at Deer Valley
         drive of Salt Lake International Airport.                                                                                                                                      Sept. 4          Miner’s Day Parade and Celebration
     • Delicate Arch in Arches National Park is considered to be one of the most iconic images in the State of Utah. Forty Two
         percent of those surveyed thought Delicate Arch was in Arizona.
What does all of this mean? Well there is good news and bad news from a tourism standpoint. The bad news is there is a signifi-
                                                                                                                                                                                                     For more information please check out these websites:
cant segment of the traveling public that has no idea where Utah is or what our State has to offer. The good news is, for the first
time we have significant resources available to reach out into the marketplace and promote Utah as a vacation destination. As a
result, you will begin to see marketing and advertising campaigns promoting Utah vacations begin to appear in magazines, news-                                                                                  Schedule Subject To Change.
papers and on television stations around the country. If we can influence those people planning vacations to give Utah a try, I am                                                                      Please Call 800-453-1360 for Calendar Update.
convinced people who come to vacation will have a wonderful experience and will share this experience with their friends. If we
are successful then many people will discover what we already know; Utah is a wonderful vacation destination in summer and

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