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Design Review Committee DEER CREST News The Changing Face of Deer Crest The committee is continuing to review new prod- ucts that have come on the market, which in some instances The design review committee consists of hom- may be less expensive and/or more durable for our moun- eowner Phil Lippencott as Chairman, Mark Allen as Con- tain environment. As you look at the beautiful homes being Summer 2006 struction Coordinator and Review Architects Rob Nelson, built here, you can’t help but notice the time and effort Jim Darling and Kevin Horn. In the past we have seen as given to design detail of each individual home. One should many as ten homes under construction at a time. As soon as also consider the durability in designing a home to func- tion between 7000’ and 8000’ elevation -- truly a marvel to From the Operation Manager’s Desk Marketing Update one was completed it seemed another was starting up, but over the last year we have witnessed a “change in the wind”. behold! Dear Deer Crest Property Owner, The winter of 2005/2006 has been the most Sales have gone through the roof and building is ramping Once again the comments we hear from the Gen- exciting winter yet in the history of Deer Crest. The up. We currently have thirteen homes under construction eral Contractors are that Deer Crest is the most cooperative sales interest and activity has been record breaking, This winter proved to be another wonderful above aver- with four of them soon reaching completion. Lot 3 is start- Homeowners Association to work with in the area. They‘re and as the exclusive listing agents for Deer Crest age season with the most numerous storms in memory. The trails ing up right next to the Ski Magazine Dream Home on Lot always excited to be back building in our project. Associates, LLC, we are thrilled to report the fol- opened in conjunction with Deer Valley and closed with Deer 2 (which is currently finishing excavation of the basement) As always, any input from you would be appreciated in our lowing sales activity. In the last 12 months 9 homes Valley on April 16th for our longest season ever. We had the oppor- so this area is soon going to be very busy. Just to throw a efforts to better serve you and our development. have sold in Deer Crest ranging in value from $3.5 to tunity to meet more of our owners this winter as they enjoyed the stick in the spokes, the preliminary drawings for Lot 1 have $7.8 million, in addition 2 homes are presently under slopes at Deer Valley and we encourage new owners to stop in and contract in the $4.3 to $5.9 million range. Of the 9 recently been turned in and it’s moving forward as well. Mark Allen meet the crew and tour the Gate Houses or Maintenance Building. I homes sold, 7 were ski in/ski out and 2 were in the Imagine, three homes building in one cul-de-sac! Also in the review system and coming on soon are Lots 59, 69, 99, Assistant Mountain Manager am very proud that we have been able to maintain the same opera- Snow Top area. Lot sales have been unprecedented 9U, 106, 107, 118, and there were rumors heard about lot 9. Building Coordinator tions and gate attendant crew for four years now. This enables us to with 34 sales in the last 12 months and 3 sales cur- Will the fun never cease? develop better relationships with our owners and be more efficient rently pending. Prices ranged from $695,000 to $2.6 and knowledgeable at running the operations of this large and beau- million. Deer Crest Associates currently has only 1 tiful project. lot available for $960,000. There are 9 homes listed for sale in Deer Crest starting at $3.8 million on As we switch seasons at Deer Crest, we hope many of you Snow Top and up to a whopping $22 million! Sales of the St. Regis Resort and Residences will be able to take advantage of the beautiful weather and all the at Deer Crest have been amazing with over half the amenities that Park City has to offer in the summer. We will be building pre-sold. The sales represented a nice mix busy with the seasonal maintenance of the property and the ongo- of 2, 3 and 4 bedroom luxury condos and residences ing “greening” of Deer Crest. We have ordered our usual several on all floors. Construction is progressing with the truck loads of spruce trees to plant around Deer Crest and several excavation and site work completed through the owners are participating in the order to get a great deal on trees and Deer Crest improve the landscaping along the ski trails that access their lots. winter. Okland Construction will soon be progress- ing with footings & foundations. St. Regis prices are PO Box 2129 now in the $1,350 to $1,700 per sq. ft. range, with The official turnover of ownership of the common areas at least two more releases planned by the developer. Park City, UT 84060 from the developer to the Master Association is proceeding. Board For additional sales info please call Ann MacQuoid of Trustee Members Bob Sammons and Tom Hodgson and resident and Suzanne Harris at Prudential Utah Real Estate 435-649-7170 or visit us at our charming new office Phil Lippencott are heading up a turnover committee and doing at 186 Main, directly across from Grappa restaurant, their due diligence by hiring an engineering firm and legal council in Historic Park City. to oversee the process. We are very happy to be the managers of the Deer Crest Master Association and enjoy the scope and variety of work it takes to operate the facilities for you, the owners. We are committed to the success of Deer Crest, look forward to working with you during the coming year and, as always, are interested in your ideas and input. Best regards, Don K. Taylor Operations Manager Deer Crest Private Trails Just as we do not invite people to come in DEER VALLEY & PARK CITY and drive around Deer Crest on the private 2006 SUMMER EVENTS SCHEDULE roads anytime they want, we must have a similar approach with the private ski trails. The cost of insurance for “public” skiing June “Life Elevated” on the trails is prohibitively expensive so June 10 Pedalfest – Intermountain Cup Series at Deer Valley Kim McClelland, Predsident our insurance is only for “private” skiing June 17 Park City Historic Home Tour on our trails. The trails are gated and signed June 28-Aug. 29 Local Summer Concert Series - at Deer Valley This past year I have had the privilege of serving as a board member for the Utah Office of Tourism. The UOT is a state agency Wells Fargo/ Park City Performing Arts (Wednesdays) within the Office of Economic Development for the State of Utah. Our mission is to promote the State of Utah to destination appropriately and we actively approach visitors. As a part of this process a new logo and tag line were developed for the State. As you can see from the ad below, we are going to invite destination visitors to Utah to enjoy a “Life Elevating” experience. people skiing on the trails to see if they are homeowners (please forgive us if we July For the first time ever, the State Legislature appropriated $10,000,000 in 2005 for tourism promotion through the passage don’t always recognize you immediately of Senate bill 1002. This bill had grass roots support from all aspects of the tourism industry and was a major accomplishment for in your ski attire), legitimate guests or the July 1 Kenny Wayne Shepherd, Joe Bonamassa, and Schuyler the State and the UOT. Previous to 2005, the State had spent an average of $850,000 annually for tourism promotion. In compari- public taking a peak or a short cut to the Fisk- Bright Nights at Deer Valley son, the western states average for tourism spending is $7,300,000 and Hawaii spends $22,000,000 annual. Gondola base. As you know Park City is a July 4 Patriot Favorites - Utah Symphony at Deer Valley As a part of developing an effective strategy for promoting the State of Utah, the UOT has conducted a significant small town and unfortunately many locals July 4 Park City’s Traditional Independence Day Celebration amount of research related to Utah as a vacation destination. What we were interested in finding out was what motivates people can easily drop a homeowner’s name and July 6-8 2006 Park City Food and Wine Classic to select a particular location for their vacation. say they have been given permission to July 7-9 Norba - National Mountain Bike Race Series I found this information to be very insightful and as a Utah homeowner I thought you might be interested in this research. July 11-29 Triple Crown Girls Fastpitch Softball World Series ski the private trails. We politely explain • The average winter visitor has a household income of $111,000 and stays an average of 5.4 nights. During their visit July 14 Mountain Challenge Trail Run - 5k/10k Trail Run at DV winter visitors spend on average $251.61 per day. In comparison, summer visitors have an average income of $67,900, that unless they are headed to visit that homeowner, and are on the trail that the July 15-16 Bald Mountain Challenge Mountain Bike Race at DV stay an average of 3.19 nights and spend $85 per day. • As a part of this research project the UOT conducted surveys in 5 different target markets across the U.S. Sixty Six per- homeowner lives on and the homeowner July 20 Lyle Lovett at Deer Valley – United Concerts cent of those surveyed indicated they wanted to visit a national park within the next two years. Less than 5% of those is actually in town (at least one of which July 21 Etta James at Deer Valley - Big Stars, Bright Nights surveyed knew that Utah had a national park and no one knew there are 5 national parks in the State. (Just as an fyi, is usually not the case), that they may not July 22 Kenny G at Deer Valley - Utah Symphony at Deer Valley Utah’s national parks are; Arches National Park, Canyonlands National Park, Capital Reef National Park, Bryce Canyon fit into a category for which our trails are July 28 Mormon Tabernacle Choir - Utah Symphony at DV National Park and Zions National Park). Utah is second in the continental U.S. to California in the number of national intended. We always suggest the option July 29 Big Bad Voodoo Daddy - Utah Symphony at Deer Valley parks we have. If you have never visited our National Parks I highly recommend it. They are all within easy driving dis- of stopping at the sales cabin to get a tour tance of Park City. • Colorado commands 20% of the nations skier visits, while Utah accounts for 6% of skiers on an annual basis. of the property and point out that Deer August Valley also has rules -- specifically county • There are only four resorts in the nation that do not allow snowboarding; two of the resorts are in Utah (Deer Valley and Aug. 4 Pictures at an Exhibition - Utah Symphony at Deer Valley ordinances -- regarding skiing out of their Alta) Aug. 5 Bravo Broadway! - Utah Symphony at Deer Valley • The average consumer is bombarded with over $14,000 marketing impressions a day. If Utah wants to be effective in area boundary. We would appreciate the homeowners sensitivity and cooperation Aug. 5-6 Park City Kimball Arts Festival creating a brand for the State it must replace saturation with specification; consumers want relevance on a personal level. • Consumers love to visit places they have never been before. Eighty Five percent of those surveyed said they were plan- in this matter and to please remember that Aug. 11-12 Pirates of Penzance - Utah Symphony at Deer Valley ning to go “somewhere new” on an upcoming vacation. when you invite your favorite waitress to Aug. 18 Rach 1 / Tchaik 5 - Utah Symphony at Deer Valley • A recommendation from a friend or family member is the single most trusted source of travel information. come and ski at Deer Crest there needs to Aug. 19 1812 Overture - Utah Symphony at Deer Valley • More than 50% of leisure travelers in the U.S. select their destination before they set a budget or plan other details of be some qualifications to the offer, or the Aug. 25-27 Fidelity Investments Park City Jazz Festival their trip. whole restaurant and all of their friends Aug 30 Bonnie Raitt & Keb’ Mo’ - Big Stars, Bright Nights at DV • The National Travel Monitor indicates that 79% of U.S. leisure travelers want to visit the Western U.S. within the next suddenly have a “pass” to ski the private two years. When asked which states they would like to visit only 5% said they wanted to visit Utah. • Apart from safety, beautiful scenery is the single most desirable attribute in a leisure travel experience. trails! September • Accessibility was one of the major factors identified when selecting a destination. Utah has 13 ski resorts within a 1hour Sept. 4 Willie Nelson – Big Stars, Bright Nights at Deer Valley drive of Salt Lake International Airport. Sept. 4 Miner’s Day Parade and Celebration • Delicate Arch in Arches National Park is considered to be one of the most iconic images in the State of Utah. Forty Two percent of those surveyed thought Delicate Arch was in Arizona. What does all of this mean? Well there is good news and bad news from a tourism standpoint. The bad news is there is a signifi- For more information please check out these websites: cant segment of the traveling public that has no idea where Utah is or what our State has to offer. The good news is, for the first time we have significant resources available to reach out into the marketplace and promote Utah as a vacation destination. As a www.deervalley.com • www.parkcityinfo.com result, you will begin to see marketing and advertising campaigns promoting Utah vacations begin to appear in magazines, news- Schedule Subject To Change. papers and on television stations around the country. If we can influence those people planning vacations to give Utah a try, I am Please Call 800-453-1360 for Calendar Update. convinced people who come to vacation will have a wonderful experience and will share this experience with their friends. If we are successful then many people will discover what we already know; Utah is a wonderful vacation destination in summer and winter.
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