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National Survey of Interactive Whiteboard Usage 2011

VIEWS: 21 PAGES: 2

									       HAVE QUESTIONS ABOUT TODAY’S IWB MARKET IN K-12?
            EMR HAS THE ANSWERS IN A NEW REPORT:

          National Survey of Interactive Whiteboard Usage: 2011
Interactive Whiteboard (IWB) usage has been widely reported throughout the K-12 school market,
with brand names including SMART Board, ACTIVBoard, PolyVision, and Mimio starting to gain a
strong foothold in this segment. Some have reported that IWBs are used in many schools as
replacements for traditional whiteboards or flipcharts. IWBs obviously provide a way to show
students anything that can be presented on a computer desktop, such as educational software, web
sites, and videos. In addition, IWBs allow teachers to record their instruction and post the material
for review by students at a later time, and to share it with colleagues.

What these anecdotal reports lack is reliable data. Installed base numbers, market share numbers,
spending estimates, etc. In order to collect empirical data on this dynamic market segment EMR
fielded a detailed survey, in March 2011, which was sent out to a sample of 18,000 educators.
Included in that sample were classroom teachers in grades K-5, subject teachers in grades 6-12, and
elementary and secondary principals. The purpose of this survey was to obtain comprehensive
feedback from educators across the U.S. about what is really happening, the facts and figures,
regarding:

* Perceived experience/knowledge level of teachers with respect to IWBs.
* Current ratio of teachers to IWBs.
* Currently installed IWB brands, market shares, and future purchase plans by brand.
* Preferences for accessories to go along with IWBs.
* Estimated spending on IWB hardware, accessories, and IWB content and tools in the 2010-11
school year, and projected changes in spending in the 2011-12 school year.
* Frequency of use and duration of use of IWBs, and usage by grade and subject.
* Most important uses of IWBs in classrooms, and sources for instructional resources for the IWB.
* Types of specific activities or lessons educators indicate they want vendors to make available for
purchase.
* The anticipated future growth of IWBs in K-12 classrooms, and/or the likelihood that the next “big
thing” will cause IWB popularity to wane over the next several school years.

ORDER YOUR COPY NOW AND SAVE $150!
You can order this brand new EMR survey report, National Survey of Interactive Whiteboard Usage,
Education Market Research, 2011 for $1,100 (12% discount)! This is a limited time offer, so place
your order by May 31, 2011 to receive this special deal. To take advantage of this discount, use the
enclosed order form. [This, as well as all other current EMR reports, can also be downloaded from
our web site at www.educationmarketresearch.com, in the “download market briefs and full reports”
section.]
Education Market Reserch
NATIONAL SURVEY OF INTERACTIVE WHITEBOARD USAGE (199 pages)
April 2011

TABLE OF CONTENTS

TITLE PAGE . 1

TABLE OF CONTENTS . 2

EXECUTIVE SUMMARY . 3

INTRODUCTION . 5

METHOD . 7

ANALYSIS OF RESULTS . 8

 Response Rates And Demographics . 8
 Educators’ Experience With/Access To IWBs . 10
 Current Ratio Of Teachers To IWBs . 11
 IWB Brand Recognition/Market Shares . 13
 Purchase Plans By IWB Brand . 15
 IWB Penetration By School Level . 16
  Predicted IWB Penetration By School Level: 2012-13 . 18
 Clickers And Other IWB Accessories . 20
 Penetration Of Clickers . 22
 Importance Of Clicker Brand . 23
 Spending On IWB Hardware And Content/Market Size . 24
 IWB Hardware Spending/Market Size . 24
 IWB Content Spending/Market Size . 26
 Teacher Habits And Preferences: Time Spent With IWBs . 29
 Teacher Habits And Preferences: Subjects And Grades For IWB Usage . 32
 IWB Instructional Materials Needs By Subject/Grade . 35
 Favorite Ways Of Using IWBs In The Classroom . 39
 Sources For Instructional Resources To Use With The IWB . 41
 Time Spent Creating IWB Lessons And Activities . 42
 Web Sites And Independent Providers With The Best IWB Resources . 42
  Specific IWB Activities Or Lessons Educators Need . 44
   The Future Of The IWB In The K-12 Classroom/The Next “Big Thing” . 47

SUMMARY AND CONCLUSIONS . 49

APPENDIX: DATA TABLES . 57

								
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