Steps for MikeMann.com ecomme... Steps for ecommerce projects 1. Use Freeware, shareware, WordPress, Linux, mysql, Apache, PHP, Flex, Flash, Ajax, Ruby, XML, Perl, Java, etc. 2. Setup Basecamp instance with all stakeholders to manage project details below in realtime 3. Establish parameters for hosting environment, and set up holding page with domain 4. Setup free versions of Yield Software and Google Analytics to establish baselines 5. Build a good looking basic web site in WP including design, logo and slogan, text, contact info, keyword search, site map - with easy administrative features for novices to update site text and upload content. Document processes to manage site. Follow all SEO best practices for Google spiders. 6. Set up a store with shopping cart, offering all modern products and services in the space, to be fulfilled by third parties while maintaining our branding throughout 7. Test credit card purchases from site using merchant services, paypal, or chosen platform 8. Create a special promotion as the core conversion mechanism on the site 9. Make inviting associates the most prominent feature of the site from the beginning; embed many ways to upload emails and textmessengers, etc. Invite from Outlook, AOL, Gmail, Facebook, Hotmail, Twitter, YouTube, Digg, etc – recommend other methods of inviting “friends”. Proactively, aggressively and electronically incentivize the entire invited pyramid structure of friends, and friends of friends, with quality special offers. 10. Set up blog/rss and post test content in established format, go live with blog and let public participate in a moderated manner, add posts leveraging crowd sourcing like mturk.com 11. Establish taxonomy for a product/service directory on the site leveraging crowdsourcing or internally 12. Fill in the taxonomy to create a relatively thorough directory of tagged content tested and organized, allowing ever more internal and external moderated posts of audio, video, blog, photos, etc. Use crowdsourcing to create tags and
content to constantly add value to site. 13. Set up a flash based tour like Sapha does http://tours.sapha.com/sapha 14. Recommend and deploy other SEO and conversion methods 15. Set up a LivePerson type experience so live sales and service operators can access users of the site in real time. 16. Create Facebook and Twitter experiences, invite thousands of friends to join and again incentivize everyone and make it easy for all of them to invite lots of associates. 17. Invite experts to join and post multimedia regularly in our community in exchange for self promotion 18. Complete a study of keywords, prices, products and the like for PPC and CPA opportunities. 19. Make sure forms fill data in to Salesforce or other CRM, test it 20. Develop and add 10 case studies and 10 testimonials from happy customers 21. Recommend and install ways to leverage Geoip 22. Recommend and install ways to make the site dynamic for different users 23. Recommend and install ways to leverage Videochat 24. Recommend and install ways to leverage widgets 25. Recommend and install ways to leverage iPhone 26. Recommend and install ways to leverage a long term link building campaign and review linkshare, etc 27. Recommend and install ways to leverage Commission Junction and competitors 28. Recommend and install ways to prevent customers from being dropped from forms 29. Check cross browser compatibility with IE6, IE7, Firefox, Chrome and Safari, iPhone, etc Edit this page (if you have permission) | processing, presentations and spreadsheets. Google Docs -- Web word