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					The voice of the UAE’s beauty & health industry                                                                                                       Issue five | September 2010


      PCS program                                                Nature is precious                                               Makeup matters
      Professional colour                                        Professional skincare brand                                      The latest Autumn
      secrets education                                          Gemology is looking                                              Winter MAC trends
      courses from                                               to enter the                                                     and advice for
      L’Oréal Professionnel                                      Middle East                                                      freelance artists
      p18                                                        p30                                                              p39



The official magazine of Beautyworld Middle East

Continual monitoring of                                                                                                                          No recession for
                                                                                                                                                 The Grooming
harmful henna additives                                                                                                                          Company
The Municipality of Abu Dhabi City has                                                                                                           TGC will expand its branch network
been monitoring beauty salons over the                                                                                                           to add locations to its current list of
past few months to ensure that they                                                                                                              addresses. The company will launch
refrain from adding any petroleum or                                                                                                             new branches in Mirdif City Centre,
harmful substances to their henna paste.                                                                                                         Emirates Towers and Mall of the
The Municipality warned salons not to                                                                                                            Emirates by the last quarter of 2010.
buy ready-made henna mixtures from                                                                                                                 TGC came to life in 2001 and secured
hawkers as it is too difficult to ensure the                                                                                                     its position as the industry leader through
composition and source of the substances.                                                                                                        the launch of its most celebrated brand -
  Beauty Business talked to many salons                                                                                                          N.Bar, a chain of nail bars for women.
who were receiving regular checks from                                                                                                           Next TGC launched 1847, a high end
the Municipality. Ruby, the owner of                                                                                                             grooming lounge for men, which was
Beautiful Henna Centre in Abu Dhabi                                                                                                              another first in the region. This was
said, “We are regularly visited and                                                                                                              followed by JetSet, a wash and blow dry
monitored by the Municipality. We think                                                                                                          hair care concept and more recently,
this is good practice as we have nothing                                                                                                         Tilia & Finn, a beauty lounge with a
to hide and only add natural ingredients                                                                                                         focus on the use of natural products.
to our henna.”                                                                                                                health     and       Commenting       on    the   impending
  Ruby goes on to say that, “all of                                                                                         safety,      and     opening of the new stores, Noria Pakzat,
our additional ingredients are                                                                                            stressed        the    who heads up the store operations of 15
safe, like clove oil, eucalyptus,                                                                                        importance        of    outlets, told Beauty Business that, “We
glycerine and rose oils. We have                                                                                        cooperation. “The        are thrilled to note that all four concepts
never received a complaint from our                                                                                   Municipality          is   remain much sought after with regular
clients. We have been here in the UAE                                                                             continuously working on        requests coming in to launch our brands
since the early 1990’s and provide women                       facility has                   developing health monitoring procedures            at various locations.” The new stores
with henna designs that make their hands        m a d e harmful additives to henna,           in all facilities, and is applying strict health   due to open by the end of the year
and feet more beautiful. Henna for the          these substances will be confiscated          stipulations. Tools used are subjected to          include 1847 and Tilia & Finn in Mirdif
Arab women is indispensable in their            and appropriate legal action will be          tests to ensure their compatibility with           City Center, JetSet in Emirates Towers
weddings, and we do everything from             taken, which may go as far as closing         the health standards and approved safety           and N.Bar in Mall of the Emirates.
intricate Indian design, to traditional         the facility altogether, and abolishing its   conditions in place,” he remarked.                   The company has also received a
Arabic designs, to modern fashionable           commercial license.                             The Municipality is continuing to carry          number of franchising inquiries both
designs and tattoos.”                             Khalifa    Mohammed       Al   Rumaithi,    out regular campaigns and surprise visits          GCC concentrated and also from
  The Municipality stated that it would         Acting Director of Public Health Division,    to beauty salons to ensure that health             Europe, North & South Africa, Iran,
not hesitate to take necessary actions          stated that this call stemmed from the        conditions and the safety of substances            Russia, Pakistan and India.
against offenders. If it is proved that a       Municipality’s keenness on community          comply with the latest standards.




                                                                    NEW SKIN IN 5 DAYS
                                                UAE (Abu Dhabi)     LEBANON (Beirut)         KSA (Jeddah)           QATAR             KUWAIT
                                               Tel: +971 2 4450 808 Tel: +961 1 693 205 Tel: +966 54 0320 209 Tel: +974 4421661 Tel: +965 22624848
                                               Fax: +971 2 4455 254 Fax: +961 1 693 207 Fax: +966 2 6527 642 Fax: +974 4429588 Fax: +965 22624949
                                                             w w w . c o s m e d i c a l s o l u t i o n s . c o m                                           BEFORE             AFTER
                                                                                                                                                                                    This month




Turret Media
Twofour54, Building 4, Level 4
P.O. Box 77806
                                                                                 welcome
                                                                                 W
Abu Dhabi, United Arab Emirates                                                              ith a new season ahead,     skincare range.
Tel: 02 401 2750 | Fax: 02 401 1750
www.beautybusiness.ae                                                                        now is the time to review      When growing your business it is
Publishing                                                                                   your business plans for     pivotal to keep customers and clients
Andy Buchanan | Publishing Director                                              modernising your salon or spa in        engaged at all times. Barkha Inder
a.buchanan@turretme.com
Phone: +971 2 401 2757                                                           line with current trends. If you        and Preet Hitesh, partners of Juice
Mobile: +971 50 691 0426                                                         want to boost your business why         Salon & Spa, share their thoughts on
Chris Nicolaides | Publisher                                                     not consider introducing a new          marketing and how to understand
chris.nicolaides@turretme.com
Phone: +971 2 401 2758                                                           revenue stream? This can be done        and determine your budget. While
Mobile: +971 50 720 4798                                                         in many ways; perhaps by bringing       spa expert Sharon Barcock speaks
Editorial                                                                        beauty into your hair salon or by       frankly about protecting our human
Dennis Jarrett | Editorial Director                                              introducing a medi spa line to your     resources for the future and gives
d.jarrett@turretme.com
Phone: +971 2 401 2751                                                           existing spa menu.                      business managers and owners some
Mobile: +971 50 819 4102
                                                                                    As always Beauty Business brings     food for thought.
Hayley Chilver | Editor                                                          you the latest product launches as
h.chilver@turretme.com
Phone: +971 2 401 2769                                                           well as international brands looking
Mobile: +971 50 104 7874                                                         to enter the UAE market. One
Advertising                                                                      example is professional French spa
Beth Crowder | Advertising Manager
b.crowder@turretme.com
                                                                                 brand Gemology, who use precious        Hayley Chilver
Phone: +971 2 401 2771                                                           stones to create an unrivalled          Editor, Beauty Business
Mobile: +971 55 886 3876                                                                                                                                                    Picture supplied by: MAC
Creative
Aimee Warren | Creative Director
a.warren@turretme.com
Phone: +971 2 401 2773
                                                                                 Beauty Business talks to the industry experts ...
Mobile: +971 50 427 9688

Rouland Medina | Photographer
r.medina@turretme.com
Phone: +971 2 401 2764
Mobile: +971 50 146 5905

Isabelle Abuso | Junior Graphic Designer
Email: i.abuso@turretme.com
Tel: +971 2 401 2775
Mobile: +971 55 974 3389

Production



                                                                                 p13                                     p27                                     p40
Damien Wiehl | Production Director
d.wiehl@turretme.com
Phone: +971 2 401 2759
Mobile: +971 50 745 9537

Richard Hease | Group Chairman




                                                                                 Contents
Chris Fountain | Managing Director

Beauty Business is published ten times a year
and is printed by



Great care is taken to ensure the accuracy of the                                P6 News. A look at what’s happening in your industry this month
contents of Beauty Business, but the publishers
accept no responsibility for any errors or
omissions. All contents are copyright Turret Media
                                                                                 P13 Spa Expert. Protecting our human resources of the future
and may not be reproduced in any form without                                                                                                                     P17 Hair Me. 12 pages of
prior consent.
                                                                                 P14 Spa Talk. We chat to the spa manager at Emirates Palace                        essential information for salon
Beauty Business is published by                                                                                                                                     owners and stylists
                                                                                 P16 Anti-Aging Industry Event. Dubai’s exhibition for cosmetologists
                                                                                                                                                                  P18 Professional colour secrets
                                                                                 P29 Show Success. BeautyEurasia powered by Cosmoprof 2010                          program. Find out more about
                                                                                                                                                                    L’Oréal Professionnel’s training
                                                                                 P30 Nature is precious. Gemology is looking to crack the Middle East
                                                                                                                                                                  P20   Long graduation with
                                                                                 P33 Beauty Show Developments. International hair show                              pivoting sections, Salon
                                                                                                                                                                    Educators step by step guide
    September 2010


                                                                                 P35 Sourcebook. See what new products are coming into the professional market
                                                                                                                                                                  P24 Regional inspiration.
                                                                                 P36 Hair Transplant Surgery. Consider this surgery for your clinic                 Hair Lounge recreates
                                                                                                                                                                    Schwarzkopf’s Essential Looks
                                                                                 P39 Makeup Matters. Advice for makeup artists and trends from Mac
                                                                                                                                                                  P27 Cloud 9 enters the UAE
                                                                                                                                                                    professional market. Launch news
                                                                                 P42 Last Word... Understanding your marketing budget
                                  Professional Colour Secrets
                                  Step by step education
                                  Schwarzkopf Essential Looks



                                                                                  To get involved with Beauty Business and to be included every month please do not hesitate
                                  New product launch
                                  Salon Educators

                                     Cover picture by Schwarzkopf Professional




                                                                                  to contact me and the team. I look forward to hearing from you.
  Cover picture by Essential Looks,                                               Email h.chilver@turretme.com or call +971 50 104 7874.
  Schwarzkopf Professional

                                                                                                                                                                                                3
  News


Beautyworld India less than 6 weeks away UAE Men’s Health
                                                                                                   the 40 participants. Such an initiative
                                                                                                                                                    Alliance improves
                                                                                                   forms a strong encouragement for the             awareness of
                                                                                                   salon professionals. The participation
                                                                                                   and interest shown is an indication that         key issues
                                                                                                   our assessment of the industry and the
                                                                                                   positioning of the event is completely in
                                                                                                   line with the market demand.
                                                                                                     Enthusiastic participants of the last
                                                                                                   Nail    Championship     said:   “This   was
                                                                                                   the first time I participated in a nail
                                                                                                   championship. It was a great experience.
                                                                                                   The ambience and the arrangements
                                                                                                   were very professional. The concept of
                                                                                                   Nail Design and Art has become really big
                                                                                                   in India now. Therefore a platform like
                                                                                                   Beautyworld India will definitely help to
Preparation for the third Beautyworld          for   nail    fashion    and      maintenance.      increase interest and enthusiasm among
India is well underway. To be held from        Both experienced and upcoming nail                  the nail art technicians,” said Dr. Kavita
3-5 October, 2010 at the Bombay Exhibition     technicians will have the opportunity to            Sheth, from Kavi’s Nail Care, the winner
Centre, Mumbai, the fair will once more        compete against some of the industry’s              of Beautyworld India Nail Championship
generate a high level of interest among        finest nail artists. For India’s nail artists, it   2009 – Nail design category.
trade professionals as well as retailers and   is not only about winning the trophy, but             Ms. Kanchan Talreja, the winner of the
agents in the fastest growing market for       also furthering their knowledge.                    Nail Art category said, “Messe Frankfurt
cosmetics and healthcare.                        The championship will be conducted                India has taken a very good initiative
  “Beautyworld India is recognized by the      by Germany’s well known nail artist Ms.             in conducting the Nail Championship.
industry as the only international trade       Cornelia Wolfrum of Nail Artists GmbH.              It has given a lot of exposure to nail art
fair for the industry. Our motto of ‘making    She has 20 years experience in nail art and         technicians. My experience at the fair
markets worldwide’ is well illustrated by      has her own new Gel Acrylic product line            was beautiful and I believe that we should
the way the exhibition has generated high      called Nail Artists which is a very well            definitely have more shows like this in the      Studies show many UAE men neglect
levels of professional trade and interest      renowned product in Europe.                         future, since it gives us a lot of recognition   their health. A Non-profit group aims
to meet in one place for business,” said         The first ever Nail Championship in the           in the industry.”                                to educate them to look for the warning
Ms. Shammi Napal, Managing Director,           country, launched by Messe Frankfurt                  All nail artists should definitely register    signs and have a better understanding of
Messe Frankfurt India.                         India during Beautyworld India 2009                 for the upcoming Beautyworld India Nail          key health issues.
   The highlight of the fair, will once more   was an overwhelming success. The                    Championship. For more information you             ‘Why don’t men take better care of their
be the All India Nail Championship which       championship integrated a high level                can log on to the website:                       health?’ This was the question posed at the
will showcase latest trends and techniques     of competence and enthusiasm among                    www.messefrankfurtindia.in                     launch of a new non-profit organization
                                                                                                                                                    dedicated to the improvement of men’s


The Salon Director promises                                                                                                                         health in the UAE.
                                                                                                                                                      The UAE Men’s Health Alliance or


to improve your business
                                                                                                                                                    ‘MHA’ is a charitable organization whose
                                                                                                                                                    sole aim is to help improve the overall
                                                                                                                                                    health and wellbeing of men, and to
The Salon Director represents a team                                                                                                                raise awareness of key health conditions
of experienced, innovative and creative                                                                                                             affecting the male population in the
professional consultants in the hair and                                                                                                            UAE. Medical professionals at the launch
beauty industry. Primarily based in Dubai                                                                                                           discussed the key health issues facing men
and Australia, The Salon Director takes a                                                                                                           in the UAE today.
global approach and makes it possible for                                                                                                             MHA will focus on key health issues,
clients from all over the world to access                                                                                                           ranging from heart disease and diabetes
their expertise. With clients located in the                                                                                                        awareness through to the often overlooked
UK, UAE, Australia and America, their          Cosmetics and Pivot Point International             industry, the team has the insight required      conditions such as erectile dysfunction and
global knowledge is still expanding.           Academy of Hairdressing. The aim is to              to understand the challenges a business          psychological issues such as emotional
  Offering brand development, strategic        share expertise and knowledge founded               owner faces on a day-to-day level and the        divorce and depression.
marketing, photography, public relations       on experience gained on an international            vision to foresee a solution and set plans         Dr Mitry says, “We aim to overcome
solutions,   graphic   design   and    event   platform and deliver creative solutions             that will improve the profitability of your      taboos,   embarrassment,    stigmas    and
management services that will enhance          that have been proven to succeed. Their             business and increase brand awareness.           social pressure often associated with
your salon business and build your brand.      list of clients cover hair stylists, beauty           The management team comprises of               men’s health issues here in the UAE.
  The company has experience working           professionals, independent salons and               experts in their fields of marketing and         Our ongoing awareness and outreach
with some of the most well regarded            franchise groups, education providers               business development, photography and            programs will provide information and
brands in the industry including Toni          and    academies,       product     companies,      image creation, and event production             educational resources on men’s health
& Guy, Redken, Wella Professional,             wholesalers and distributors, accessories           and management.                                  issues as well as the emotional factors
L’Oreal, Matrix, Majirel and Kerastase         and equipment suppliers. With over 30                 For     more      information      contact     within families due to depression caused
Maxxium Brands, Price Attack, Ross             years of combined         experience in the         thesalondirector@gmail.com                       by health problems of men.”

   6
                                                                                                                                                          HOMD.pdf       18/8/10   News
                                                                                                                                                                                   14:38:31




Toni & Guy                                      the hair is long enough to plait, Interlacing
                                                can be done on all different hair types,
                                                                                                 introducing new techniques to your salon
                                                                                                 will ensure business development and
introduces                                      while the colour tones can be matched to         better customer satisfaction.


new interlacing
                                                suit different complexions.
                                                  “Interlacing is a technique that involves

technique                                       the hair being plaited and then a lighter
                                                colour than the person’s natural shade is
Interlacing is lighter and quicker than         applied by painting onto the surface of the
traditional highlights, and perfect for         plait,” explains Jane Stacey, International
enhancing natural colour and shine              Technical Director at Toni & Guy. “The
while keeping re-growth to a minimum.           technique leaves hair shimmering and
The number and size of the plaits can           gives the illusion of extra depth and
be tailored to each person to create the        volume, so it’s perfect for those with
desired effect i.e. one large plait offers a    dull, lackluster locks. It’s just like glitter
bolder result, while smaller plaits will give   being sprinkled on top of the surface of
a more subtle effect. Therefore as long as      the hair,” adds Stacey. Improving and




Technogym launches its                                                                           problem of dazzle and a safety device
                                                                                                 that ensures users cannot step onto the
                                                                                                 moving belt by mistake.

first ‘green’ treadmill                                                                            Two elements that are increasingly
                                                                                                 important for business models are those
                                                                                                 that offer health and wellness combined. In
                                                Officially certified by TUV, the German          the same way, the ecological sustainability
                                                certification   institute,    the   machine      of products has become a concrete
                                                guarantees lower energy consumption              indicator of the manufacturer’s sensitivity      S I G N AT U R E
                                                compared to other treadmills in the same
                                                category while offering the same or
                                                                                                 in the sphere of social responsibility and its
                                                                                                 commitment to developing projects aimed
                                                                                                                                           C
                                                                                                                                                  T R E AT M E N T S
                                                                                                                                           M
                                                higher levels of performance.                    at reducing pollutant emissions.                 Inspired by clients / Created by you
                                                  The average gym, for example, fitted             The Run Now project is part of a plan
                                                                                                                                     Y
                                                                                                                                                  Made easy by the experts
                                                with 20 treadmills can save up to 3kVAh          to develop greener products and solutions
                                                                                                                                      CM


                                                a day, which is equivalent to the power          that will help Technogym to create gyms
                                                                                                                                     MY


                                                required to light 150 bulbs for one hour,        that are energy self-sufficient. Clean           Unique and beautifully simple, our
                                                                                                                                    CY

                                                and in a year, the energy saved is enough        energy is therefore produced by the              Signature Treatments concept

                                                to light 4,500 light bulbs the equivalent of
                                                                                                                                          CMY
                                                                                                 physical exercise of the people working at       allows you to create treatments
                                                                                                                                           K      and bespoke menus that are only
                                                an entire block.                                 the gym. This is the gym of the future, a
                                                                                                                                                  available within your spa
                                                  In addition to this, Technogym has             place where the energy produced by users
                                                                                                                                                  environment.
                                                also improved the quality and reliability        is channelled into a network and used to
                                                of its machines thanks to numerous               power the centre’s electrical appliances,
                                                                                                                                                  For those spas with protocols and
Run Now is the first environmentally            product    innovations.      New    features     thereby    reducing      the    consumption
                                                                                                                                                  products already in place,
friendly   treadmill   that   reduces    the    include an adjustable display stand that         of energy produced externally using              Signature Treatments provide the
consumption of electricity by up to 40%.        improves screen visibility and solves the        traditional, pollutant methods.                  easiest way to introduce cost-
                                                                                                                                                  e ective, limited edition or



Training sessions held to help
                                                                                                                                                  seasonal therapies that add
                                                                                                                                                  variety to existing menu
                                                                                                                                                  selections. All our professional-use


improve business methods                                                                                                                          formulas are luxurious, hand
                                                                                                                                                  crafted, fragranced with only
                                                                                                                                                  the purest essential oils and free

The Municipality of Abu Dhabi City              through benefiting from the global               the Municipality. The program comprised          from synthetics and parabens.

has recently held a training session            practices and experiments to better              several    aspects     including     general
including a workshop on the strategy            serve customers, using sophisticated             procedures, continual update of processes,
of upgrading customer services and              means and technologies.                          main features of customer service, the           Whether you o er limited or full-spa
performance levels, and honing the                The importance of the seminar, which           importance of boosting the confidence of         services, we can facilitate low
skills of dealing with customers as             is organized in collaboration with one of        the employee, fostering creativity, and          volume orders without compromise
well as identifying their needs and             the leading Canadian customer service            unleashing initiatives geared towards            to quality or price.
requirements. The event was attended            specialist institutes, is underscored by         improving services that aims to enhance
by a host of executive directors as well        the focus on nurturing the culture of            the services rendered to customers and           House of Maria Dowling
as employees of the Municipality.               excellence among the employees and               the community as a whole.                        tel: 04 3941796
  The seminar is aimed at diffusing             the leaders of community service. The              If you are looking to improve customer         uae@houseofmariadowling.com

the customer service culture among              emphasis placed on engaging various              service in your salon there are a number
employees regardless of their positions         relevant sectors and divisions besides           of consulting companies you can call upon.
                                                                                                                                                  www.houseofmariadowling.com
under a comprehensive and sustained             Customer Service Division with the aim           Meirc is an independent firm who offer a
development plan. Enhancing services            of achieving satisfaction of all clients of      range of training services +971 4 334 5858.

                                                                                                                                                                                       7
  News



The Middle East Spa Awards Winners 2010
                                                                                                   In the other categories, Thai Privilege        resurrections and expansions; Sonette van
                                                                                                 Spa’s    General    Manager     Dr    Deepa      Rensburg, who has been in the beauty
                                                                                                 Dharjekar took home the Spa Personality          industry for 22 years as a technician and
                                                                                                 Award,     while    the   Signature     Body     assessor; spa and hotel architect Theodora
                                                                                                 Treatment Award was won by The Spa,              Kioussis; and Tiina-Maija Bergman, part of
                                                                                                 The Palace, The Old Town for its One             the   business   development     team       at
                                                                                                 Desert Journey treatment.                        RMAL Hospitality.
                                                                                                   Overall, 25 spas entered the awards,             Judge Sonette van Rensburg said: “Bliss
                                                                                                 submitting 45 separate entries across the        is unlike any other spa concept I have
                                                                                                 five categories. These were then whittled        ever come across. The concept is fun
                                                                                                 down to the top three before the judges          and exciting, with a very different and
                                                                                                 decided on the victors.                          unique atmosphere, the design is clean,
                                                                                                   The judging panel was made up of top           fresh and modern with a touch of Doha
                                                                                                 industry figures including media, spa and        and signature elements of Bliss which are
                                                                                                 hospitality professionals, who have spent        evident all over the spa but not over the
                                                                                                 the past few months visiting spas across the     top. The introduction of the Middle East
                                                                                                 region to find the best in each category. The    Spa Awards is very important and an
                                                                                                 five judges were: editorial consultant Kathi     excellent way of recognising and awarding
                                                                                                 Everden, who specialises in the hospitality      spas that are providing professional and
                                                                                                 sector; Ebi Malekzadeh, owner of Esadore         exceptional services, quality products,
                                                                                                 in Dubai and Kiousati Malek in Melbourne,        innovative treatments and outstanding
                                                                                                 which specialises in spa and medi-spa            client care.”




Bliss Spa at the W Hotel Doha has                  Liliana Matic Moore, Director of Bliss Spa
cleaned up in the three categories it was        said: “The awards are recognition for all our
short-listed for at the inaugural Middle         hard work. There are so many beautiful
East Spa Awards. Along with the coveted          spas around the Middle East but Bliss is
Best Spa title, Bliss was also given the Spa     different because it’s so modern, people took
Marketing and Spa Design awards during           to it straight away. I’m overwhelmed but
the Business Breakfast ceremony at Dubai         the team work really hard and they are the
World Trade Centre.                              ones who make the spa.”                                                                          The winners of the Middle East Spa Awards




Steve Turner is back at
                                                                                                 not about me or my ego or what I want            amount of time and money at a salon to
                                                                                                 to do, it is about finding out what suits my     make their hair look good and healthy

Pastels Ritz-Carlton Dubai                                                                       clients. I talk to them about their lifestyle,
                                                                                                 how often they go to the hairdresser, how
                                                                                                                                                  and then go home and use a supermarket
                                                                                                                                                  brand and wonder why the style doesn’t
Steve Turner, the Education Director for         demand is greater than ever.                    they normally do their hair themselves and       look as good as when they walked out of
Salon Educators is back doing his regular          Steve explains to Beauty Business; “Many      whether they are happy to spend time on          the salon. “We are not forcing the client to
visits at Pastels Salon at Ritz Carlton Hotel.   of the ladies here have long hair, and while    their hair or just want to get up and go         buy, just offering our expertise. After all
After a summer lull, Steve will be back in       they want something different they don’t        as it were. If they ask for more volume I        you wouldn’t put a dry clean only silk dress
the salon on 29th and 30th September and         want to lose the length. The hair style is      will cut short layers underneath while still     in the washing machine now would you?”
                                                                                                 keeping the layers on top, which gives the         “The team at Pastels are terrific and
                                                                                                 hair more bounce and body. I never make          very supportive. They are enthusiastic,
                                                                                                 anyone have a radical hairstyle change           good at what they do and willing to learn
                                                                                                 – unless of course they want to! After all       new ideas and techniques which is what
                                                                                                 they are the ones who have to live with it       it’s all about. It’s great when they come
                                                                                                 and if they are happy with the style, they       and watch me working or ask questions.
                                                                                                 will not only come back themselves but will        Hairdressing is a creative business – we
                                                                                                 also refer other potential clients to me. So     can’t just do our training and then stop
                                                                                                 far so good!”                                    learning. Like the world of fashion, styles
                                                                                                   Steve also adds that it is important that      change and we have to keep learning and
                                                                                                 hairdressers recommend the right hair            adapting to stay at the top of our game. I
                                                                                                 products to their clients. He says there is      think that’s what makes it interesting for
                                                                                                 no point in a client spending a substantial      us and for our clients,” Steve concludes.

   8
                                                                                                                                                                 News


The Palace -
The Old Town
offers guests
in-room
fitness kits
Guests   on    leisure     or     business   can
incorporate a relaxing fitness regimen as
part of their stay with the in-room fitness
kits. The complimentary kits include an
exercise DVD, Swiss ball, medicine ball,
dumbbell set, exercise mat and resistance
band. A personal trainer is available upon
request, and training sessions can be
conducted in the comfort and privacy of
the guest’s bedroom.
  The five star premium hotel of The
Address Hotels and Resorts is pushing
the industry standards with the new
introduction that has already gained the
acceptance of guests.           Jason Harding,
General Manager, said “Our objective is
to become one of Dubai’s preferred city
resorts, by providing additional services
which enhance our guest’s stay, while
promoting wellbeing in an increasingly
demanding lifestyle.”
  He is personally leading the fitness                                                                                                       esp salon and spa software
outlook at the hotel with a ‘Jog with the
General Manager’ initiative, in which
guests and staff can join in a 2km and 4km
run in Downtown Dubai. “The option of
offering in-room fitness kits also works to
the advantage of our guests, who demand
privacy,” added Harding.                              The fitness facility at the hotel is       rooms, treatment suites and a relaxation
  Fitness     assessment        tests,   personal   equipped with state-of-the-art facilities    lounge. In addition to this treatments
trainers, slimming therapies and a 24-hour          and an outdoor temperature controlled        include Hypoxi and Vacunaut treatment
fitness facility make The Palace – The Old          swimming pool. Furthermore, The Spa at       that stimulates spot reduction. These are
Town the must-visit destination for all             the hotel helps guests relax with Oriental   proven medical methods to boost blood
who are keen on integrating physical and            bath houses, Monsoon showers, Hydro          circulation, aiding in the elimination of
mental wellbeing as part of their lifestyle.        spa bath tubs with therapy jets, steam       water retention and toxins.



Sheraton Abu Dhabi Hotel & Resort awarded Best Health Club & Spa
The Health Club at the Sheraton Abu                 shortlist nominated by the public. Once      favourite businesses and health clubs
Dhabi Hotel and Resort has been awarded             the shortlist was announced, the voting      and to recognize government initiatives
as “Best Health Club & Spa in Abu Dhabi”            was again opened to those who work           which has made the biggest impact on
by Ahlan Magazine. The residents of Abu             and live in Abu Dhabi to select their        the region.
Dhabi voted for the health club, recognising
its state-of-the-art gym equipment as well
as the great variety of sports activities
on offer. In line with the Sheraton Core
Performance program, the hotel delivers
personalised training programs, workouts,
nutrition, fitness, weight loss, health,
wellness and sports activities.
  The first Best in Abu Dhabi Awards
winner’s list recognizes the best the
Emirate has to offer in hospitality,
activities, culture, social and initiatives
that will shape the future of the capital.
The winners were chosen from a

                                                                                                                                                                    9
  News



Acupuncture makes good business sense Health club
More and more clinics and spas are
                                                                                                                                                   runs first
adding acupuncture to their list of                                                                                                                weight-loss
treatments due to an increase in client
demands following great results. By                                                                                                                programme
introducing an acupuncture specialist                                                                                                              Hayya, Emaar Hospitality Group’s health
to your team you can generate a                                                                                                                    and fitness brand ran a 90-day contest,
new revenue stream to your wellness                                                                                                                that shortlisted four participants who
business. “There is enough evidence                                                                                                                were offered a fitness regime to help
in history and modern clinical trials                                                                                                              them improve their health and lifestyle.
that acupuncture is the best remedy                                                                                                                Sheena Kimatrai, the winner of the first
for any sort of pain. Last year alone,                                                                                                             Reach Hayya weight-loss programme
we treated more than 819 women                                                                                                                     was awarded an annual membership to
with   severe     migraines     and    more                                                                                                        the health club.
than 4910 patients were treated for             the medical world. Many UAE insurance           diet, we have seen that people can lose              The programme featured a calorie-
chronic back pain with just a course            companies     are     even   covering    the    significant amount of weight since it              controlled meal plan offered by Live’ly,
of acupuncture,” said Dr. Xiaoling Li,          treatment with acupuncture. “This has           works to suppress the hunger feeling up            a concept designed to provide nutritional
Head of Alternative Treatments at               been a mainstay of medical treatment in         to 19 hours.”                                      consultations and healthy food catering
Dubai Wellbeing Center, Chaslu.                 certain parts of the world for 4,000 years,         Acupuncture is based on the theory             services. Whilst professional fitness trainers
  Acupuncture eases pain in the limbs           but because it has not been understood          of meridian pathways, and there are 12             helped the participants to gain stamina and
because it releases a natural molecule called   completely, many people have remained           major meridians that run throughout the            strength while losing extra pounds.
adenosine. International neuroscientists        sceptical,” said Maiken Nedergaard of the       entire body. They connect to different               The diet program followed a thorough
said in a study which was funded by the         University of Rochester Medical Center in       organs, muscles, tissues, and the areas            nutritional evaluation and body analysis
U.S. National Institute of Health as well       New York, who headed the research.              where doctors can access them on the               for all four participants and continuous
as the New York State Spinal Cord Injury            The World Health Organization               skin which are the acupuncture points.             guidance    and     support    by    licensed
Program, that acupuncture resulted in           says acupuncture is effective for specific      Currently     Chaslu,     Dubai     Wellbeing      clinical dieticians. Accordingly a tailor
more pain relief when compared to any           conditions. “Acupuncture is particularly        Center is the only place where meridian            made meal plan was formulated for
painkiller in the market.                       effective for depression, fertility problems,   based lymph acupuncture is administered            every contestant and daily meals were
   This alternative medicine is being taken     migraines, back pain and insomnia,”             which works both on pain management                prepared and delivered.
very seriously and gets huge respect in         Dr. Li said. “Combined with a specific          as well as weight loss.                              Mark     Adrian     Williamson,      Senior
                                                                                                                                                   Operations Manager of Hayya told
                                                                                                                                                   Beauty Business: “We believe in adding

Mandarin Oriental announces                                                                       “We are delighted to be introducing
                                                                                                the Mandarin Oriental brand to the
                                                                                                                                                   value to life and with this new programme
                                                                                                                                                   we aim to motivate and inspire a number

hotel in Doha, Qatar                                                                            exciting and rapidly growing city of
                                                                                                Doha. The Musheireb project is set to
                                                                                                                                                   of people to work towards a healthier
                                                                                                                                                   lifestyle. The Reach Hayya programme
The property, which is being developed          will include an all-encompassing Spa at         transform the city and together with the           has been scientifically packaged to ensure
by owners, Dohaland is scheduled to             Mandarin Oriental which will introduce          developers, we have a vision to create a           that even as participants lose weight they
open in 2014. Mandarin Oriental, Doha           the Group’s award-winning spa concepts          spectacular and prestigious luxury hotel           are continuously educated on how to
will be the Group’s second hotel in the         to a new audience, providing holistic           that will form the centrepiece of this             maintain a healthy balance.”
Middle East following its announcement          rejuvenation and relaxation in a serene,        new urban development,” said Director                During the competition, participants
earlier this year that it will open Mandarin    meditative setting. The spacious spa will       of Operations, Europe, Middle East &               were free to work out at any of the Hayya
Oriental, Abu Dhabi which is scheduled          include 10 private treatment rooms as           Africa, Christoph Mares of Mandarin                Health Clubs located at The Lakes, Town
for 2013.                                       well as a vitality pool and other heat and      Oriental Hotel Group.                              Centre, Meadows Village and The Old
  Mandarin Oriental, Doha will feature          water experiences. Guests will also be            Mr. Abdul Aziz Al-Emadi, CEO of                  Town, Downtown Dubai. Participants
160 luxurious guestrooms and suites, as         able to enjoy the indoor swimming pool          Dohaland Hospitality, a subsidiary of              were to visit Live’ly every two weeks for a
well as 95 serviced apartments. Facilities      and fitness centre.                             Dohaland, said: “We are pleased to be              body analysis test and a follow up session
                                                                                                partnering with world-renowned luxury              with their clinical dietician. The exercise
                                                                                                hotel group, Mandarin Oriental to create a         regime included a 30 minute master class
                                                                                                hotel that will set new standards in the city in   that involved body combat, body pump
                                                                                                terms of elegance and sophistication. Doha         and body balance, circuit boot camp
                                                                                                is one of the fastest growing cities in the        classes, yoga and aqua aerobics.
                                                                                                Middle East and Mandarin Oriental, Doha is
                                                                                                certain to become a favourite destination for
                                                                                                international travellers and locals alike.”
                                                                                                  Mandarin Oriental, Doha will be located
                                                                                                in the central part of Musheireb, close
                                                                                                to the historic origins of Qatar’s capital
                                                                                                city yet just 15 minutes drive from the
                                                                                                International Airport which is currently
                                                                                                being expanded to accommodate the
                                                                                                                                                          Participants of the first Reach Hayya
                                                                                                estimated 50 million transient passengers                      Programme, trainers and Live’ly
       Director of Operations, Europe, Middle East & Africa, Christoph Mares of Mandarin
                                       Oriental Hotel Group surveys a model of the project      a year into Doha.                                                                    nutritionists


 10
                                                                                                                                                                   News


Fragrance Foundation Arabia launches
first perfume ‘Oscars’ in the region
Fragrance Foundation Arabia, the regional        the appreciation and use of fragrance in
arm of the global fragrance industry body,       all its forms across all global distribution
Fragrance Foundation US, will hold the           channels. “The fragrance industry has
first annual ‘FiFi’ Fragrance Award for          historically always been an integral part
the United Arab Emirates in October this         of the daily Islamic culture and way of
year. The awards were announced at               life, and Arabs have a very unique passion
the first gathering of fragrance industry        for fragrances,” said Shahzad Haider,
professionals organized by Fragrance             Chairman     of    Fragrance     Foundation
Foundation Arabia in association with            Arabia. “Today the fragrance industry
Firmenich Dubai. The business breakfast,         in the region is growing faster than in
held in the ballroom of The Address              other parts of the world, and we have
Downtown Dubai, was attended by a host           also noticed that Oriental perfumes are
of the industry’s top players.                   adapting their products to suit the global
                                                                                                    Shahzad Haider, Chairman of Fragrance
  As well as the opportunity to network,         markets. There is an exponential increase
                                                                                                  Foundation Arabia, Grit Pannier, President
Fragrance     Foundation     Arabia    offers    in international brands of fragrances and            of Fragrance Foundation Arabia, Louis
                                                                                                     Lecoeur, General Manager of Firmenich
its members a wealth of key industry             retail houses in the region because of the
                                                                                                  Dubai and Board Member of the Fragrance
information, statistics on the local market,     sheer demand and keen interest of the                                   Foundation Arabia
and aids in the fight against fake products.     multi-national brands within the Middle          International, Abu Dhabi Duty Free and
“It is a fantastic platform to promote a very    Eastern market. Due to an increase in            Dubai Duty Free.
prestigious industry,” said Louis Lecoeur,       demand locally, it is therefore imperative         “We are extremely excited about the
General Manager of Firmenich Dubai               to create a consensus to regulate the            upcoming events over the next year, and
and Board Member of the Fragrance                fragrance industry, and to have access to        we look forward to welcoming many
Foundation Arabia. “For the first time           an industry body that provides information       new members to Fragrance Foundation
in the region there will also be a body          on global trends,” added Haider.                 Arabia,”     commented       Grit    Pannier,
providing the industry with information            Guests    at    the   gathering    included    President of Fragrance Foundation Arabia.
regarding local regulations and legislation,     representatives    from    Cartier      Middle   “Our members are very important to us, as
fake products, statistics on the market and      East,   Coty      Middle     East,      Beauté   they will lead the foundation. Ultimately it      www.esponline.co.za
trends locally, which is very hard to find,”     Prestige International, L’Oréal         Middle   is their input that will guide us into deciding
added Lecoeur.                                   East, LVMH, Rasasi, Swiss Arabian                what services and training we will focus
  Their main focus is to enhance the image       Perfumes,    Galaries      Lafayette,     CPL    on to enhance the industry standard in the
of the fragrance industry and to expand          Aromas, Firmenich Dubai, Euromonitor             region,” concluded Pannier.




Maria Dowling joins L’Oréal
Inspiration Gallery online
Maria Dowling’s illustrious career began         m-STYLER, available from mariadowling              For      professional    trade    enquiries
when she mixed her very first hair colour        (salon) as well as Dubai Duty Free.              about      the    RITUAL         m-STYLER,
at the age of eighteen. Almost twenty five       October sees the launch of her new hair          please call House of Maria Dowling
years later, Maria has built her reputation as   and scalp detox, so watch this space.            on +971 4 394 1796.
one of the world’s truly talented colourists
on a par with the likes of Daniel Galvin, Jo
Hansford and one of her personal industry
favorites, Lisa Shepherd.
  Her talent noted, the Dubai-based ‘queen
of colour’ as she is often referred to, has
now been added to L’Oréal’s Inspiration
Gallery, the innovative creative platform
showcasing beautiful collections designed
by some of the world’s best hairdressers.
  “I had always wanted to show the
European markets that there is talent in
Dubai. So, I am truly delighted that my
flag-flying and lobbying has been noted,”
she says. “It really is fabulous news, thank
you L’Oréal.”
  In addition to running her wildly
successful flag-ship salon, Maria has
been busy launching her new RITUAL

                                                                                                                                                                     11
                                                                                                                                                   Expert opinion




          Protecting our human
      resources for the future
T
       he global downturn affected        is inside a hotel or an independent
       everyone, and during its           business, it cannot ‘borrow’ staff
       peak the hospitality industry      from other areas when there is a
was hit by lower occupancies and          shortfall in the human resources
lower average room rates than             or when the business demand
had ever been experienced for             unexpectedly increases. The impact
this region. Predictions of a major       to human resources is an increased
upturn in occupancy and room rate         pressure to perform and to still
following Ramadan 2009 never quite        deliver exceptional levels of service
happened, and it has been a slow          without any negative impact on
process to
where we
are at now.              Spa is a speciality area
Spas in
turn have
                     whether it is inside a hotel
suffered
from the
                   or an independent business,
reduced            it cannot ‘borrow’ staff from
capture from
the hotel                   other areas
occupancy,
and have also been affected by            the guests. A more flexible attitude
having to be more competitive in          has been expected of our human
terms of promotions and offers in         resources to the needs of the
order to entice guests into the spa.      business and to plug the gaps left by
   As a region that prides itself on      the reduction in human resources.
customer service, the luxury of             With reduced human resources
having a ready stream of willing to       we have understood the importance
pay as well as affluent guests ensured    of each team member, how they
in most businesses an abundance           can create and build a relationship
of human resources to deliver that        with a guest and how they alone
all important luxury service. As          can convince a guest to take
it became more necessary for the          treatments or purchase retail
survival of businesses to make cut        or return to the spa. We have
backs, it became inevitable that the      invested time and money in training,
human resources of a business would       developing the existing human
be the first area to be hit. The impact   resources with a range of additional
                                                                                                                            Sharon Barcock, Director of Spa Operations &
of redundancy has been seen or felt       skills such as customer service                                                      Development Middle East & Africa, Hilton
by all of us in some way, not just        training, sales training, and even
personally but also in our business       communication skills.
operations and performance.                                                       their business, the tools available        implementing creative marketing
   Whilst the crisis may be coming        Management support                      to them to drive the revenue and           methods and driving the revenue,
to an end and business has picked         To build a team to the level that       the difficulty of finding good quality     just maybe there is no need to reduce
up, we are still not achieving the        you want it, and then make layoffs      staff in the future when you need          the human resources, but instead
revenues that we once did. As we          because the reduction in costs calls    them. Just how far can you reduce          protect it for the future.
plan ahead for 2011, the focus on         for it could be a costly decision       the human resources before the               What we have to consider is
further reducing costs is ever present,   in the long term. Layoffs can           impact is felt by your guests, and just    the impact of reducing our human
and unfortunately that also means         result in a knowledge drain in the      how easy will it be in the future to       resources further, not just today but
that human resources are once again       human resources of a company            find the right staff to continue your      in the future, and if reducing human
a key element of that focus.              and management support is key           business without any interruptions or      resources is vital, then we should
                                          to preventing this. The knowledge       a fall in the level of service.            take steps to implement knowledge
Human resources                           drain happens when management              By reviewing the business in a          retention plans, as we all know,
Spa is a speciality area whether it       fail to understand the direction of     strategic manner, with a view to           good staff are hard to come by.

                                                                                                                                                                   13
  Industry Q&A




SPa TaLk
                                                                                                                       celebrities, protocols, and high
                                                                                                                       profile guests.

                                                                                                                       Q How do you market
                                                                                                                       your spa?
This month we talk to the spa                                                                                          A We market through our
                                                                                                                       PR agency and our marketing

manager at Emirates Palace                                                                                             departments in both Thailand and at
                                                                                                                       Emirates Palace.

Q Who are you?                         was named best spa in Abu Dhabi          purifying journey, we recommend        Q How do you
A My name is Jittima                   in 2009.                                 re-energizing in the Ice Cave.         retain clientele?
Wongsiripaiboon. I am of Thai                                                                                          A We have 40% repeated visits
Nationality and I am the Spa           Q What is your                           Q How is the Ananatara                 from local guests. We provide first
Manager at The Anantara Spa,           signature treatment?                     Spa at Emirates Palace                 class service by qualified therapists
Emirates Palace.                       A The Thai Herbal Compress               different to other spas?               with luxury brands.
                                       is our signature treatment. Thai         A The spa is managed by a Thai
Q What is your career                  Herbal therapy has been practiced        company called MSpa International,     Q How does business
background and training?               for thousands of years. This healing     which owns the brand name of           compare this year to
A I have an MBA and BA in              session begins with the application of   Anantara and has the rights to         last year?
Hospitality Management and             a warm herbal poultice containing a      manage other brands in certain         A We are pleased to say that we
certificates in aromatherapy,          variety of steamed and therapeutic       regions of the world such as           have seen a growth of 15%.
reflexology, facial, Thai massage as   Thai herbs and spices, to soothe         Mandara. We have trained our staff
well as training with Comfortzone,     muscle tension and improve blood         to offer the Thai Hospitality.         Q Is retail important to
Guinot, Jerlique, Decleor, Elemis,     circulation. Once the pores are open,                                           your business?
Kerstin Florian and Natura Blisse.     a full body massage using natural,       Q What brands do you                   A Yes, all therapists are
                                       herbal oils primes the body for          use and why?                           encouraged to recommend retail
Q Where were you                       deeper penetration into the body’s       A Elemis, Kerstin Florian and          products for clients.
before you joined                      internal system.                         Natura Bisse. They are all the top
Emirates Palace?                                                                quality professional products in the   Q What, in your opinion,
A I used to work with Sheraton,        Q Do you offer                           market and deliver great results.      are two of the best
Metroplitan, Hyatt as a Manager        treatments that                                                                 retail products?
and Assistant Spa Director. I have     complement the                           Q How do you recruit?                  A Elemis has a range of core facial
been at Emirates Palace now for two    Middle East culture?                     A Through our Headquarter Office       products. Cellular Recovery Skin
and a half years.                      A Yes, the Royal Hammam Ritual           in Bangkok, Thailand.                  Bliss Capsules are formulated with a
                                       Experience is a sensational cleansing
Q What have you                        treatment for both mind and body.        Q Are all of your staff
implemented since                      It begins with a deep cleansing,         fully trained?
joining the spa?                       steam and exfoliation that literally     A Yes, they have full qualifications
A I have introduced various new        washes away dead skin. Then,             from our training centre plus their
treatments including the Golden        experience a full body and face          own experience and certificates.
Facial, Diamond Ritual and Caviar      Rassoul mask, rich in minerals and
Body and Facial. My biggest            trace elements to leave skin soft and    Who are your clients?
achievement so far is that the spa     silky. For the finishing touch to this   A Local clients and hotel guests,
                                                                                                                       high concentration of Anti-Oxidant
                                                                                                                       power, naturally found in Moringa
                                                                                                                       Oil from the Tanzanian ‘Miracle
                                                                                                                       Tree’, these Skin Bliss Capsules, when
                                                                                                                       applied to the skin, help repair the
                                                                                                                       visible signs of aging and counteract
                                                                                                                       the damaging effects of pollution.
                                                                                                                          The Pro-Collagen Marine Cream
                                                                                                                       is an anti-aging cream uses the
                                                                                                                       Marine extract Padina Pavonica
                                                                                                                       to transform the complexion.
                                                                                                                       Trials proved that the appearance
                                                                                                                       in wrinkle depth was reduced
                                                                                                                       by up to 78% and that hydration
                                                                                                                       was increased by up to 45%.
                                                                                                                       Skin firmness and elasticity are
                                                                                                                       dramatically increased, whilst
                                                                                                                       providing superior free
                                                                                                                       radical protection.

 14
   Anti-aging congress




anti-aging industry event
           1,100 healthcare                                                                                                                   latest developments, techniques and
         professionals from                                                                                                                   treatments available to diagnose,
                                                                                                                                              prevent and treat age-related
      over 51 countries, 50
                                                                                                                                              diseases. It provides the ideal
     international speakers                                                                                                                   opportunity to share experiences
       and 41 international                                                                                                                   when practicing anti-aging and
                                                                                                                                              aesthetic medicine.
    exhibitors - anti-aging is
                                                                                                                                                There is also a one day medi spa
    big business in the UAE                                                                                                                   operations workshop. In recognition



T
       he American Academy of                                                                                                                 of the vast growth in the hotel
       Anti-Aging Medicine (A4M) is                                                                                                           industry in Dubai and the spas that
       pleased to announce its third                                                                                                          accompany them, the workshop
annual edition of the Dubai Congress                                                                                                          advises on the set up, running and
on Anti-Aging & Aesthetic Medicine                                                                                                            development of a medi spa.
(DCAAAM) 26-27 October 2010,
with pre-conference workshops on                                                                                                              Conference topics include:
the 25 October, at the Dubai World                                                         The anti-aging market is valued at $5.58 billion     Facial rejuvenation (lasers,
Trade Centre.                                                                                                                                   peelings and microdermabrasion)
   Global experts hail the Gulf as            A4M is dedicated to educating                  worldwide markets and looking to                   Liposuction and body contouring
a major player in the burgeoning              physicians, scientists and members             expand or increase their presence                  The validity and clinical relevance
anti-aging market, valued at                  of the public on biomedical sciences,          in new markets and regions.                        of testing hormone levels
US$5.58 billion by 2010. The benefits         breaking technologies, and                                                                        Therapies in stem cell applications
of networking and exploring                   anti-aging issues.                             Who exhibits?                                      for skin rejuvenation
expansion opportunities throughout                                                              Aesthetic and                                   Exercise and sports medicine
the Middle East, makes DCAAAM                 What is anti-aging medicine?                      anti-aging treatments                           Nutrition and supplementation for
a must attend event for suppliers             Anti-aging medicine is a clinical                 Dietary supplements                             anti-aging medicine
to meet regional aesthetic and                specialty founded on the application              and nutraceuticals                              Laboratory testing and diagnostics
anti-aging practitioners.                     of advanced scientific and medical                Hormone and hormone
   DCAAAM 2009 attracted more                 technologies for the early detection,             replacement therapies                         Anti-aging certification
than 1,100 healthcare professionals           prevention, treatment, and reversal               Weight control                                In 2009, A4M launched the first
from over 51 countries and                    of age-related dysfunction, disorders,            Skincare treatments                           ever anti-aging training seminar in
encompasses a CME accredited                  and diseases. Examples of anti-aging              Medical support software                      the Middle East. This was highly
program, hands-on workshops and               research include therapeutic and                  Stem cell solutions                           welcomed by those who want
a wide-range of exhibitors. The               aesthetic procedures, high-tech                   Fitness and physical                          to undergo training and obtain
event receives continuous support             diagnostics and biomedical                        therapy equipment                             recognized certification in the area
from the UAE Ministry of Health,              technologies, mind and body                       Pharmacies                                    of anti-aging medical care. This
the Dubai Health Authority and                medicine, sports medicine and more.               Medical equipment                             clearly shows the growth of this
the World Anti-Aging Academy of                                                                 Internet health companies                     fast-growing medical discipline in the
Medicine (WAAAM).                             The show                                          Aesthetic devices                             region and participants readiness to
   The DCAAAM scientific program              The DCAAAM exhibition gathers                     Diagnostic devices                            gain a greater understanding of the
is developed in conjunction with              the leaders of the aesthetic                      Reference laboratories                        scientific developments and clinical
the A4M - a non-profit organization           industry and key providers                                                                      innovations relative to the field of
comprised of 22,000 plus members              of preventive and anti-aging                   Conferences and workshops                        clinical medicine.
including health practitioners,               medicine. The exhibitors are a mix             The scientific program is crucial for
scientists and government officials           of manufacturers, suppliers and                attracting Middle Eastern businesses             For more information:
representing over 105 nations. The            distributors currently operating in            who want to learn more about the                 www.anti-agingevents.com/dubai




Committee and Speakers (left to right) Ali Al Singel, Dermatology, UAE, Luiz Toledo, Plastic Surgery, UAE, Jaffer Khan, Plastic Surgeon, UAE, Martin Kassir, Dermatology, UAE
Ashraf Badawi, Dermatology, Egypt, Farouk Al-Watban, Laser Specialist, Saudi Arabia



 16
September 2010




                 Professional Colour Secrets
                 Step by step education
                 Schwarzkopf Essential Looks
                 New product launch
                 Salon Educators

                    Cover picture by Schwarzkopf Professional
                                                    L’Oréal Professionnel Education




                                                         Professional
                                                       Colour Secrets
                                                            Program
Turret Media
Twofour54, Building 4, Level 4
P.O. Box 77806
Abu Dhabi, United Arab Emirates
Tel: 02 401 2750 | Fax: 02 401 1750
www.beautybusiness.ae

Publishing
Andy Buchanan | Publishing Director
a.buchanan@turretme.com
Phone: +971 2 401 2757
Mobile: +971 50 691 0426

Chris Nicolaides | Publisher
chris.nicolaides@turretme.com
Phone: +971 2 401 2758
Mobile: +971 50 720 4798

Editorial
Dennis Jarrett | Editorial Director
d.jarrett@turretme.com
Phone: +971 2 401 2751
Mobile: +971 50 819 4102

Hayley Chilver | Editor
h.chilver@turretme.com
Phone: +971 2 401 2769
Mobile: +971 50 104 7874

Advertising
Beth Crowder | Advertising Manager
b.crowder@turretme.com
Phone: +971 2 401 2771
Mobile: +971 55 886 3876

Creative
Aimee Warren | Creative Director
a.warren@turretme.com
Phone: +971 2 401 2773
Mobile: +971 50 427 9688

Rouland Medina | Photographer
r.medina@turretme.com
Phone: +971 2 401 2764
Mobile: +971 50 146 5905

Isabelle Abuso | Junior Graphic Designer
Email: i.abuso@turretme.com
                                                     Ensure long term
Tel: +971 2 401 2775
Mobile: +971 55 974 3389
                                                     success for your
Production
Damien Wiehl | Production Director
d.wiehl@turretme.com
Phone: +971 2 401 2759
                                                     business and
Mobile: +971 50 745 9537

Richard Hease | Group Chairman
                                                     consistent results
Chris Fountain | Managing Director
                                                     with PCS from
                                                     L’Oréal Professionnel


                                                    H
Beauty Business is published ten times a year                 airdressers are the key to        Your business goals should be to     Professional Colour
and is printed by                                             a successful salon business.   maximise the number of clients you      Secrets Program
                                                              You should view staff as       see in your salon and to maximise       The all new PCS certificate
Great care is taken to ensure the accuracy        an investment for the future as their      the value of each visit. Salon          program will help salons to
of the contents of Beauty Business, but the
publishers accept no responsibility for any       earning potential for the salon is         profitability is driven by your team    effectively build a salon team.
errors or omissions. All contents are copyright   directly linked to their development.      and should be set out by business       Modules cover; Highlights,
Turret Media FZ LLC and may not be
reproduced in any form without prior consent.         They should have:                      objectives and client needs. Your       Neutralisation, Colour choice and
Beauty Business is published by                   1. Good knowledge of products              objectives should be to increase        consultations, Colour placement.
                                                     and services                            client retention and increase           A series of focussed half day
                                                  2. Good consultation, diagnostic and       frequency of visits. However be         programs and short burst sessions
                                                     application skills                      clear to address your client needs by   compacted with information that
                                                  3. Professional, friendly and              increasing levels of professionalism    includes practical applications and
                                                     enthusiastic attitude at all times      and service.                            interactive games. This format

18
                                                                                                                         L’Oréal Professionnel Education


L’Oréal Professionnel philosophy:
Sharing the ambitions of the entire profession in terms of success and                                                   Education
developments, by focusing our efforts on the expansion of knowledge.                                                     Program
Committed to being the partner of hair salons worldwide.                                                                 For all levels:
                                                                                                                           Professional colour secrets
  The journey to a rewarding career and business in hair dressing is the                                                   (four courses)
same all over the world. A structured education program followed over                                                      Highlighting
                                                                                                                           Neutralization
time and in the right sequence, combined with experience in the salon,                                                     Colour correction
will ensure success                                                                                                        Colour choice and consultation
                                                                                                                           Events: Colour congress
results in less staff down time and
minimum salon disruption. Higher                                                                                         In depth education core skills:
concentration levels and faster                                                                                            Colour keys
learning teamed with applicable                                                                                            One day for blonde
day to day skills that can be                                                                                              Colour collections
utilised immediately.                                                                                                      International Academy: Cut &
                                                                                                                           Style, Chignon
The Concept
The UAE hairdressers have come                                                                                           Expert advanced skills:
here with experience but usually                                                                                           Colour change
without any formal hairdresser                                                                                             Colour collections
training. The idea is to offer a                                                                                           Events/Shows: Inspiration
simple, easy to learn course that can                                                                                      technique and workshops
be completed in a few hours. The                                                                                           International Academy:
concept of PCS was to provide both                                                                                         Cut & style advanced,
new and experienced hairdressers                                                                                           Relooking, Stylism
with the core knowledge to help
them to overcome everyday                                                                                                Business education for
problems and to develop their                                                                                            managers and owners:
competence in colouring.                                                                                                  Increasing customer spend
                                                                                                                          Team dynamics
The Objective                                                                                                             Big heart
The learning method must be simple,                                                                                       Selling your talent
easy and interactive. The course
needs to be less than four hours to
ensure salon business is not affected.
A strong focus on practical work
with application and techniques that        Colour choice and consultation        Inspirational power point animation
are useful to all hairdresser levels.    – master the art of consultation, how    is used for all seminars by the
The techniques learned on the day        to advise and propose personalized       educators. A full training manual
must be able to be immediately           hair colour for each client              ensures the exact delivery of what     PCS program
applied to a working salon.                 Colour placement – how to             is being taught, and all tools are     Most found the contents useful
                                         master colour application to get the     translated into Arabic.                immediately
The course content consists of           most suitable result. Learn how to                                              The course helped to improve
four modules:                            play with techniques to excel in your    PCS special packages                   communication with clients
  Highlights – how to avoid              professional expertise                   1 full training package which          Hairdressers were amazed by
unwanted warm, orange colour with                                                 includes four courses for $100 plus    how small details can affect the
highlighted hair                         Tools developed                          receive a PCS passport leading to      end result
   Neutralization – achieve the          Attendees will receive a technical       a certificate for every hair dresser   The interactive ‘games’ were easy
exact target colour result when          brochure in a simple format with         who completes the four modules.        to understand and were effective
using Majirel or INOA. Improve           clear images, easy to follow exercises                                          learning tools.
the overall quality of your              and clear colour charts. Take away       Feedback from attendees                The Essential Card was
colour services and ensure client        and keep cards will be given to each       95% of hairdressers across the       appreciated as a point
satisfaction every time                  hairdresser as a personal reference.       region have passed through the       of reference




                                                                                                                                                       19
  Salon Educators step by step




Long graduation wi
This is easy to achieve with Salon Educators step by step guide




                                      Step 1                                  Step 2                                  Step 3
Before                                Begin with the front section; this is   Elevate the hair and twist. This        Continue with this process as
Aslihan before the hair cut           slightly wider around the ear area to   technique enables you to cut            you work this first section taking
                                      accommodate the weak outline. This      in a technical manner using             manageable sub-sections. The angle
                                      will vary in thickness dependent on     over-direction and accuracy for         of elevation is increased forward to
                                      the hair quality.                       refinement of the line.                 maximize the outline length.




Step 8                                Step 9                                  Step 10                                 Step 11
Make sure to continually check        In the thicker areas of the section,    Take a round section, which defines     Bring down the circular crown area
the shape and balance visually        divide the hair into two for ease       the perimeter and work the outline      and take diagonal sections to refine
and technically. Continue with this   and for better control.                 by elevating the sections, creating a   and blend with the perimeter.
process all the way into the back.                                            softer outline.




 20
                                                                                                                          Salon Educators step by step




ith pivoting sections
                                                                                                          Supplied by Salon Educators/www.my.hairdresseres.com




 Step 4                                Step 5                                Step 6                                  Step 7
 Repeat this process on the second     Work a section pivoting from the      In the thicker areas of the section,    Always cutting down from short
 side for balance of texture and       centre parting. Take finger-sized     divide the hair into two for ease and   to long guarantees maintenance of
 weight. Then check the internal       sub-sections and cut. Use             control. Repeat this process on         length. Accuracy of body and finger
 shape ensuring the concave shape is   over-direction and elevation to       the second side.                        position is essential.
 even throughout the perimeter.        create maximum length.




                                                                                Finish
                                                                                The result is
                                                                                a reduced
                                                                                commercial and
                                                                                editorial shape
                                                                                giving way to
                                                                                vibrant and
                                                                                sensual curls.




 Step 12                               Step 13
 Check through the crown and refine    Starting with horizontal sections,
 the corner to blend. Visually check   tong even sections of hair wrapping
 the balance and weight.               from ends to roots. This creates a
                                       more defined curl through the ends.




                                                                                                                                                         21
www.cloudninehair.com
  Hair Lounge step by step




Regional inspiration


                                                                           Step 1                                Step 2
                                                                           After treating the hair with BC       Section the hair as shown. View
                                                                           Repair Rescue, section the hair       from the back.
                                                                           as shown.




                                      In action
                                      Khaled Bou Kamel is about to
                                      transform lifeless, thin, medium



E
      ssential Looks is the salons    brown hair into a slick new style that Step 3                              Step 4
      seasonal tool brought to you    encompasses a myriad colour inspired Section the hair as shown. View       Create an outline in the neck area by
      by Schwarzkopf Professional,    by Schwarzkopf Professional Cyber      from the side.                      blunt cutting.
delivering achievable, desirable      Sport Essential Looks.
style direct to the salon floor.
Cyber Sport brings you athletic
shapes with a futuristic edge that
are awash with cyber colour to
give a stunning effect your clients
will love.




                                      Before                               Step 5                                Step 6
                                      Mid length level 4 brown hair.       Create the outline in the neck area   Remove weight by graduating. Over
                                      Diagnosis: Thin and porous hair.     by blunt cutting.                     direct by blunt cutting in the middle.


 24
                                                                                                                                   Hair Lounge step by step



Hair Lounge in Dubai recreates
catwalk couture using Schwarzkopf
Professional’s Essential Looks




Step 7                                   Step 8                                    Step 9                                 Step 10
Release the side sections and            Release the middle section                Connect it with the temple area on     Comb the section forward and
apply BC Moisture Kick                   and pointcut.                             both sides.                            slightcut on both sides.
Spray Conditioner.




Step 11                                  Step 12                                   Step 13                                Step 14
Crosscheck by pointcutting.              Define a concave outline.                 Overdirect the top section             Blow dry the hair and personalise by
                                                                                   horizontally to create soft vertical   pointcutting.
                                                                                   graduation.

Step 15
Apply colour 1 on the full head using a back to back foiling technique, allow
to process for 10-15 mins lifting 3 levels until you reach level 7 Medium Brown.

Step 16
Section the hair as shown in the illustration on the next page. Apply colour
2 to the roots on remaining hair then to the midlength and ends.

1 Igora Vario Blond + 3% Igora Royal Colorist’s Color & Care Developer

2 Igora Royal 6-65 + Igora Royal 7-65 + 3% Igora Royal Colorist’s Color &
Care Developer

3 Igora Royal 0-22 + Igora Royal 0-33 + 3% Igora Royal Colorist’s Color &
Care Developer

4 Igora Royal 0-11 + Igora Royal 9 1/2-1 + 3% Igora Royal Colorist’s Color         Step 17                                Step 18
& Care Developer                                                                   Colour 3 is applied to the first       Colour 5 is applied to the 3rd section.
5 Igora Royal 9-998 + 3% Igora Royal Colorists Color & Care Developer              section. Colour 4 is applied to the
                                                                                   second section.

                                                                                                                                                             25
Hair Lounge step by step


                                     Colour application




Khaled Bou Kamel
Managing Partner
Hair Lounge


Location: Green Community,
Courtyard by Marriott Hotel, PO
Box 63845, Dubai, UAE.
Tel: +971 4 885 3700
Opening Hours:
10am – 8.30pm. Fri 3pm – 8pm         Professional products used
Size: 1500 sq ft                     IGORA Royal, IGORA Royal Vario Blond, IGORA Royal Colorist’s Color & Care Developer, BC Repair Rescue
Brands used: Schwarzkopf for         BC Moisture Kick Spray Conditioner
hair. Sothys for skincare. OPI
for nails
Expansion plans: Another
Hair Lounge is due to open in the
Green Community Mall later this
month, this will be a full service
salon for men and children. Later
this year a further Hair Lounge
will open at the Ritz Carlton.
Background: Khaled has 24
years experience in hairdressing
and has been running salons for
nearly 10 years now.
Business ethos: We are a
quality salon offering excellent
services at very good prices. We
always listen to our customers
and give the best advice. We
pride ourselves on being an
honest, friendly salon.




26
                                                                                                                                         New product launch




Cloud 9 enters the UAE                                                                                                       Product
professional market                                                                                                          Specification
                                                                                                                             1. Hibernation Mode
                                                                                                                             if unused after 30 minutes
                      Everyone is talking about Cloud Nine, we find out                                                      2. Swivel Cord Connection –
                       what makes this professional brand so promising                                                       no more twisted wires
                                                                                                                             3. Temperature Control –
                                                                                                                             from 100 to 210 – less heat,



W
             hen Yorkshire               simply smooth a blow dry. The iron        brands come and go, but there has         more style
             entrepreneur Robert         gives superior styling performance        yet to have been a true contender         4. Heat Guard –
             Powls founded hair          over other products in the market         for the market leader’s crown, until      safe to store immediately
styling iron brand ghd (Good Hair        and boasts a number of other unique       now. Managing director Martin             5. Dual Adaptor –
Day) in 2000, he could not have          features that set it far apart from       Rae explains: “This is the first          ideal for the traveller
imagined how the market for hair         its competitors. Plates that actually     fundamental market innovation             6. Black Ceramic Plates –
irons would grow, taking his original    add shine to the hair, a professional     since ghd launched. Everyone              give great long-lasting shine
brand to global success.                 hairdresser-friendly swivel cord,         else has tried to match ghd, but,
   A decade later, Robert Powls and      a heat resistant sleeve and a             as its been developed by the team         Top salons in the UAE that
his team is back and has partnered       state-of-the-art RFID identity chip.      that invented that market-leading         have already signed up to
with the original manufacturers             The Cloud Nine team, which             technology, not only does Cloud           Cloud Nine:
of ghd irons, Unil Electronics, to       includes several of the original ghd      Nine know how to match that, it has         Carita Paris
create a new hair styling brand,         board and the original strategic          the capabilities to better it.”             Loft Fifth Avenue
Cloud Nine. Gone are the days            marketing team behind ghd,                   It is a professional-only brand,         Beauty Spot
where you were at the mercy of           Propaganda, commissioned an               exclusive to premium salons – and           Alain & Milad
one temperature setting – the Cloud      independent quantitative research         promises to stay that way. “Extensive       Pastels
Nine iron                                                       study in           research in the early stages of the         Cleopatra’s
allows             62% of consumers                              August 2009       brand development suggested that            Gold Salon
you to                                                             to compare      exclusivity in a hair brand was             Hairworks
take instant     preferred the new                                  consumer       essential to salons and stylists.           Raffles
control, drop
the heat, and
                 Cloud Nine to ghd                                    opinion
                                                                       of the
                                                                                   Cloud Nine Hair LLC
                                                                                   Tel: +971 50 145 4640
                                                                                                                               Saks
                                                                                                                               Salon Ink
enter a new flexible world of styling.   new Cloud Nine irons with ghd.            or +971 50 755 0603                         Roots
   With its low, medium and high         Consumers were clear in their choice      Email: info-me@cloudninehair.com
heat options, this is a hair styling     - 62% of consumers preferred the          www.cloudninehair.com
tool that enables you to achieve a       new Cloud Nine to ghd.
whole range of finishes, including          The past ten years have seen
natural curls and waves, or even         many different hair iron



                                         9 Hair LLC has been formed to             across the entire region takes place    that’s introduced new innovative
                                         bring revolutionary products to this      (probably 2011), we see tremendous      technology, designed to give the
                                         market, and to heighten consumer’s        opportunities ahead.                    market what it wants – the flexibility
                                         awareness of them. Supported by                                                   to create a range of styles at lower
                                         local advertising and a large stock on    Q Do these professional products        temperatures – which can only have
                                         the ground, we are responsible for        come with a guarantee?                  a beneficial effect on the condition of
                                         all marketing and sales activity in the   A Indeed, so confident are we of our    your hair.
                                         GCC and Yemen initially, but also the     product and its quality, each styling
                                         Levant region further north – Turkey,     iron comes with an unconditional        Q What are your
                                         Jordan, Syria, Lebanon, Cyprus.           warranty for a period of 24 months –    perceived forecasts?
                                                                                   honoured here by Cloud 9 Hair LLC.      A Forecasted sales for year one are
  Beauty Business talks to               Q What are your market launch             No packaging and returning to the       10,000 units, rising in year two to
  Ian Robinson, MD of Cloud              plans for the GCC?                        UK or Europe.                           25,000 and 50,000 units in year three.
                                         A Our launch activity is confined at
  Nine in the UAE
                                         the moment to the Emirates, where         Q What are you promising                Q Will you be launching
  Q Tell us about your business?         Cloud 9 Hair LLC are signing up           salon professionals?                    anything else in 2010?
  A We have been involved in a           exclusive salons to use the styling       A Cloud Nine will succeed where         A Watch this space for other
  range of business activities here in   irons in the salon and to retail the      the current market leader has failed.   ground-breaking developments
  the Middle East for nearly 20 years    brand to their clients. Later this year   We’ve developed an iron that’s          that will ensure Cloud 9 Hair LLC
  now. The region is an exciting and     our roll out across the rest of the       truly evolved and will continue to      becomes known as “the innovative
  challenging opportunity. Cloud         region will start up. Once the roll out   develop as the times change. One        hair company”.



                                                                                                                                                             27
                                                                                                                                                  BeautyEurasia




Show Success                  BeautyEurasia powered by Cosmoprof Istanbul saw an increase of
                                            15% and is set to be even more of a success in 2011

B
       eautyEurasia powered by           In view of this, the organizers have    mix of products in the exhibition,        satisfaction: the growth in terms of
       Cosmoprof was a great             said that they will make every effort   recorded an area growth of 15%            exhibition area and such increased
       success for the sixth year        to activate several initiatives to      accounting for over 11,000 square         visitors figure is a clear sign that
running. With over 20,000 visitors,      develop new programs for business       meters of Tuyap Exhibition Centre         the partnership was the right move.
up 15% compared to 2009 the foreign      to business partnerships.               and a wide selection of beauty            The know-how of Cosmoprof
presence, from 80 countries (mostly         Italy has been the focus             products aimed at the different           has enabled this growth and will
coming from Iran, Bulgaria, Syria,       country in this sixth edition. An       channels distribution: mass market,       certainly be the engine for the
Iraq, Italy , Greece, Lebanon, Saudi     International Buyer Program             hair salons, spas, packaging, private     development of the beauty business
Arabia, Jordan, Libya, Germany,          organized in collaboration with         label and contract manufacturer.          in the region.”
Russia, U.A.E, Ukraine, Morocco,         UNIPRO, the Italian Association            “The sixth edition of                    The 2011 edition of BeautyEurasia
Egypt, Macedonia, Romania,               of Cosmetic Industry, allowed the       BeautyEurasia powered by                  powered by Cosmoprof is to be held
Turkmenistan, Kuwait, Tunisia,           Italian companies to meet importers     Cosmoprof has been a success for          from June 16 to 18 at the Tuyap
Serbia, Netherlands) attended the        from emerging countries such            all involved. The partnership with        Exhibition Centre in Istanbul.
event which was held in Istanbul         as Macedonia, Serbia, Croatia,          Ipekyolu has confirmed the correct
from 17 to 19 June.                      Palestine, Jordan and Turkey,           strategic choice with the most            Product groups include:
  Data on the pre-registration was       confirming the unparalleled quality     appropriate timing: Istanbul is an           Personal care products
up 25% compared to last year. For        of the ‘Made in Italy’ promise.         important hub for this area, offering        Perfumery and deodorants
the 252 exhibitors from 38 countries,       Turkey plays a crucial role          great opportunity to international           Professional hair salon supplies
the show proved to be a great            in the strategic and commercial         exchange. Given the success of this          Nail products and equipment
networking event. Not only visitors      Eurasian market, thanks to its          edition for the future we hope to            Professional spa and
from Turkey, but many countries          geographical location, its cultural     expand the presence of professionals         wellness products
representing emerging markets saw        and linguistic peculiarities and is     from European countries such as              Colour cosmetics
great potential in terms of developing   intent to strengthen its mission        France, Spain, Germany, England              Natural cosmetics
new business in places such as Syria,    further in the medium term. Turkey      and USA opening this event to a              Beauty accessories
Jordan, Lebanon, Iran, Iraq, Egypt,      embraces a number of strong             real process of internationalization,”       Associations and service to the
UAE, the Balkans and more.               development markets for western         Aureliana De Sanctis, CEO of                 cosmetic industry.
  This positive response created         producers which will be the place       SoGeCos SpA, has said.
great interest among European            where they can find new distribution       Mahmut ER, President of
                                                                                                                             info@beautyeurasia.com
industry players, who are expected       opportunities not only professionally   the company Ipekyolu added,
to participate next year and             but also mass market.                   “BeautyEurasia is an event                  www.beautyeurasia.com
therefore to represent a growing            The organizers, who in 2010 have     well-established for six years but this     + 90 212 222 90 60
share of the exhibiting companies.       paid particular attention to the        edition ends with a note of particular




                                                                                                                                    After the show success, organisers
                                                                                                                                 have said they will make every effort
                                                                                                                                 to activate initiatives to develop new
                                                                                                                                                  business partnerships




                                                                                                                                                                 29
  Professional spa brand




                                                                                Nature is
                                                               precious                     Professional skincare that
                                                                                             uses 16 precious stones


B
       orn after several years of       products offers up to 70 different      Cup Roland Garros and the 2010          70 different state-of-the-art face and
       Research and Development,        face and body treatments, scrubs        Cannes International Film Festival      body treatments. The range also
       Gemology Cosmetics brings        and wraps for professional use.         in partnership with the French          carries massage stones to enhance
an innovative and natural concept       All products are made in France         jewellery maker Chopard.                the beauty experience by improving
to traditional skincare by combining    and formulated without paraben,           In 2010, Gemology MediSPA             the skin’s absorption capacity.
luxury and efficiency. The unique       alcohol, propylene glycol and are       was launched, a range of                  Face Care: Dry, sensitive or
formulas use precious stones as         100% silicone free. The product line    revolutionary treatments dedicated      mixed skin care, Polynesian scrub
active ingredients. Taking full         also includes highly active plant       to professionals. MediSPA products,     (vanilla, coconut), smooth skin
advantage of the high concentration     extracts grown in areas strictly        with high concentrations in             mask, skin brightening solution,
of trace elements, this natural         preserved from pollution, and pure      Smithsonite, Malachite and Péridot      anti-aging serums, skin tonicity
source contains and associates, the     organic water from New Zealand.         stone, cure three major skin issues:    treatment, diamond scrub, mineral
most effective plants, flowers and         Gemology Cosmetics reached           the signs of aging, skin whitening      masks, soothing oils and more.
fruits extracts. It is well known and   the European market more than           and skin disorders such as acne.          Body Care: A whole range of
scientifically proven that stones       five years ago and enjoys an              Gemology Cosmetics is currently       Monoi based products, mineral,
contain trace elements, which can       ever-growing success in spas and        looking for high-end spas, salons       regenerating, toning or slimming
solve dermatological issues and         luxury hotels across the world          and luxury hotels in the Middle         wraps, massage candles, Tamanu
restore the harmonious balance of       including St James Paris, Kube St       East region in order to provide their   balm, volcanic mud, body scrubs
the skin. These formulas awaken         Tropez, LMG Studio Beverly Hills        demanding customers with the best       (with coconut fibers) and more.
the senses in an extraordinary          and Marriott Moscow. VIP fans           that modern cosmetics have to offer.
experience and provide your skin        include Jane Birkin, Emmanuelle                                                 Professional care medi spa line
with an exceptional “Zen” sensation     Béart, Victoria Silvstedt, Tina         Professional care spa line              Launched in 2010, Gemology’s
thanks to Gemology Skincare®,           Arena, Thomas Dutronc, Nicole           Gemology Professional Care is a         MediSPA line aims to treat three of
their patented combination of           Scherzinger and many others.            complete range of spa products for      the major facial skin disorders. Each
mineral actives.                           The brand also collaborates on top   beauty professionals. With this line,   treatment comes with a dedicated
  The range of 22 HomeSPA               events such as the French Tennis        you can offer your customers up to      testing solution to prove the action

 30
                                                                                  ANN ASEPTA DUBAI_ANN ASEPTA DUBAI 06/05/10 Professional spa
                                                                                                                             15:01 Page1        brand




                                                                                          The only hair product line
                                                                                             in the world using
                                                                                              ANP ®-Tricholipids ®
                                                                                                       (horse mane extract)




                                                                                           Horse mane extract is known for its strong activity
                                                                                       on all keratinized parts of the body: hair, eyelash, nails...
                                                                                     The ECRINAL® line allows to stop hairloss and help re-growth,
of every session, as visible to the       to the antiseptic virtues of the
                                                                                          providing daily the necessary nutritive elements for
customer’s own eyes. Treatments           Propolis, the skin looks more unified
consist of eight specific products in     after only six days.
                                                                                               strong, healthy and beautiful hair and nails.
a 40 to 45 minutes protocol making                                                                      http://www.ecrinal.com
them fast and efficient.                  Full service operation
  MediSPA anti-aging takes                Besides beauty products, Gemology




                                                                                     HÉLIABRINE
advantage of the properties of the        also offers a whole range of towels,
Péridot stone to reduce the number,
                                                                                                                                                 ®
                                          robes and spa accessories. For
the length and the depth of the           your marketing needs, the team
wrinkles. After only 45 minutes, your     will be happy to reinforce your
skin looks younger, is more toned
and supple.
                                          on-site advertising with posters,
                                          brochures and various gifts for your         The art of skincare
  MediSPA Lightening addresses            customers. They also offer training
                                                                                           HELIABRINE®’s skincare line
the issue of the skin’s pigmentation.     services for professionals.
                                                                                          fully benefits from Laboratory
Highly concentrated in Malachite,
                                                                                                     ASEPTA’s research
this treatment blocks the action of the
                                                                                                         and technology.
melanocytes, responsible for skin’s       Gemology Cosmetics Middle East
                                                                                       With its highly efficient and well
colouration. After one month, the         Paris Beauty Concept LLC
                                                                                      tolerated hyperpigmentation line,
skin is visibly whiter.                   Exclusive Distributor
                                                                                          HELIABRINE® is recommended
  MediSPA Purifying treats the            P.O. Box 7191, Dubai, UAE
                                                                                              by dermatologists around the world.
sebum excess of the skin and              +971 50 749 17 32
restores a harmonious epidermic           +971 56 744 53 57                                                http://www.heliabrine.com
balance. Thanks to the purifying          a.gaham@gmail.com                                      for all skincare treatments available.
action of the Smithsonite, associated     www.parisbeautyconcept.com

                                                                                                 With its new state
                                                                                                of the art cosmetics
                                                                                                factory in the heart
                                                                                                        of Monaco,
                                                                                                          ASEPTA is
                                                                                                 one of the leading
                                                                                                   dermopharmacy
                                                                                                      manufacturers
                                                                                                          in Europe.




                                                                                                                                                       31
                                                                                                                                          International hair show




Beauty show
developments                                                                         Artistic leaders to headline hair
                                                                                              and beauty show 2011

C
        osmetologists Chicago             A special group of vision and goals
        (CC), the salon professional      set the hair industry on a course of
        association that owns and         respectability and strength never
produces America’s Beauty Show            before experienced. The prerequisite
(ABS), is pleased to announce that the    for membership was that one had to
Intercoiffure America/Canada Artistic     be a salon owner of high moral and
Team, led by style icon Vivienne          ethical character.
Mackinder, will headline The Runway          In 1946 the original name of
at ABS, March 12-14, 2011.                International Masters Ladies
   ABS11 will also feature the highly     Hairdressers Association was changed
respected Intercoiffure America/          to Intercoiffure Des Dames under
Canada Hair Color Council, with           the direction of the world President
Hair Director Gina Khan, and Jo           Guillame of Paris, one of the leading
Blackwell presenting Master Classes       hairdressers of the century. In 1948
to take participants deep into the        the name was changed again, to
fine art of salon hair colour services.   Intercoiffure Mondial.
Vivienne Mackinder will also teach           In 1933 Adolf Beicker of
a hands-on haircutting and styling        Philadelphia, Carl Griesser of
class during the show.                    Baltimore, Victor Herre and Emile
   In making the announcement,            Ludiche of New York were granted
Cosmetologists Chicago (CC)               membership and became founding
President Frank Gironda notes,            fathers of Intercoiffure America.
“This will be the first time              The organisation continues to seek
Intercoiffure America/Canada’s            salon owners that posses high moral
talented artistic leaders will appear     and ethical character to join the
at a major salon industry show.”          fraternity to be part of the friendship                 By Vivienne Mackinder, fashion director of Intercoiffure America/Canada

   Intercoiffure America/Canada           and share in fair exchange of
President Lois Christie adds,             knowledge in fashion and finance.         for the present and future of salon          between 60 and 80 young people
“As the association of North                 The Hair Color Council was             colouring worldwide.’                        can receive this basic training.
America’s top salon owners, we are        born in 2007, the brain child of Lois                                                  About 90 percent of trainees
pleased to showcase our talented          Chrsitie president of Intercoiffure       What is Education for Life?                  subsequently find jobs.
members. We also encourage                America/Canada. A respected               Intercoiffure Mondial established            Kunderzukunft or Children’s
salon owners from around the              colourist herself, Lois understands       Education for Life to raise funds            Village, in Timisoara, Romania
country to consider applying for          the need for a forum uniting              to support cosmetology training              houses and educates teenagers
Intercoiffure membership. Both of         colourists throughout the industry –      programs in disadvantaged areas              orphaned by the brutal civil
our associations are committed to         this forum will help identify the next    of the planet. Five such programs            war and ensuing economic
building a stronger industry.”            generation of talented colour artists.    in Brazil, Romania and Bosnia are            collapse. Administered by the
   America’s Beauty Show will                Under the leadership of Creative       currently supported.                         Rudolf-Walther-Foundation, the
be held March 12-14, 2011 at              Director Gina Khan Salon in San             Casa do Menor in Rio de Janeiro,           Children’s Village includes ICD’s
McCormick Place in downtown               Francisco, the council’s mission is to      Brazil, founded by a Catholic              second hairdressing academy.
Chicago. In addition to performances      ‘unite and raise the profile of colour      priest in 1994, includes a small           Fortaleza Project, in Fortaleza,
and classes, ABS will feature other       specialists at all levels through           hairdressing school funded by              Brazil is a many-faceted social
leading artists and educators from        a network of creative energy                Intercoiffure Mondial. ICD                 program, which includes an
around the world.                         supported by the highest level of           maintains the various premises,            ICD-supported ‘Professional
                                          pure education and best practises.          pays the instructors, their                Training Course’ in hairstyling.
The history                                  Its vision is to ‘lead a meaningful      transport costs and meals and              Tesourinha, in São Paulo,
In 1912 this influential hairdressing     dialogue among colourists and set an        provides advice and assistance on          Brazil (Tesourinha means
organization was created in Paris.        example of professional standards           any professional issues. Every year        little scissors) was founded by

                                                                                                                                                                    33
   International hair show


                                                                                                master stylist Ivan Stringhi in           has been arranged in eight
                                                                                                1992. This project focuses on the         semi-detached houses. Each
                                                                                                training of young people in the           ‘family’ is comprised of eight to
                                                                                                hairdressing, health, education           10 children, living together with
                                                                                                and environmental fields. The             a children’s village mother. Most
                                                                                                hairdressing track has been               mothers are war widows, who
                                                                                                gradually expanded to include             have now found a new existence
                                                                                                manicure, pedicure, makeup and            and a meaningful purpose in life.
                                                                                                depilation. “The young people             Children are cared for until they
                                                                                                enrolled in the Tesourinha course         have completed their training and
                                                                                                are taught notions of citizenship,        can join the workforce.
                                                                                                environmental responsibility,
                                                                                                relaxation, family life, and            Can you help with materials for
                                                                                                drug prevention,” notes ICD             a salon fund-raiser? Contact Inge
                                                                                                chairperson Jens Dagné. “Thanks         Handing at inge@intercoiffure.us
                                                                                                to this project, more than 17,000       for collection boxes, brochures and
                                                                                                pupils have already joined the          press materials to promote your
                                                                                                workforce, and 38 teachers are          event. Inge would also be happy
                                                                                                now involved in the project.”           to share ideas on effective in-salon
                                                                                                Children’s Village in                   promotions for Education for Life.
                                                                                                Lukavic-Turija, Bosnia is                 www.AmericasBeautyShow.com
                                                                                                also administered by the                for more information and to register.
                                                                                                Rudolf-Walther Foundation               Complete details on hotel registration
                                                                                                and includes a hairdressing             and other money-saving ways to
                                                                                                school sponsored by Education           enjoy your stay in Chicago will be
                                                                                                for Life. (Other training               available on the website.
                                                                                                programs include carpentry,
                                                                                                commercial baking, automobile           Visit www.Intercoiffure.com
                                                                                                mechanics and computer                  for additional information on
                                                                                                training.) Accommodation for            Intercoiffure America/Canada
                                                                                                approximately 16 ‘families’             membership.




              By Vivienne Mackinder, fashion director of Intercoiffure America/Canada


                                                                                                                                        Gina Khan, Intercoiffure America/
Panel of professional hair experts                                                                                                      Canada Hair Color Council
                                                                                                                                        Gina has been doing hair for over
                                                 Vivienne Mackinder, America’s                                                          35 years and is world renowned as
                                                 Beauty Show headliner / Intercoiffure                                                  the colour spokesperson for Logics,
                                                 America/Canada Artistic Team leader                                                    a premium brand for L’Oréal. Gina
                                                   World renowned master hair stylist                                                   used to be a Master Cutter before she
                                                 and educator, Vivienne is one of the most                                              switched and started doing colour in
                                                 highly respected international leaders                                                 1986. Recognized as one of the world’s
                                                 and innovators in the hairdressing                                                     foremost hair colour authorities, Gina
                                                 profession today. In her work as Artistic                                              has won numerous awards. Including
                                                 Director for Vidal Sassoon and Trevor                                                  hair colourist of the year twice.
                                                 Sorbie, Vivienne developed an expertise
                                                 for precision cutting and an eye for         Jo Blackwell, Intercoiffure America/
Frank Gironda, President of                      original hair design, from the classic and   Canada Hair Color Council
Cosmetologists Chicago / America’s               the commercial, to the avant-garde.          Jo is a renowned international platform
Beauty Show                                                                                   artist for L’Oreal Professionnel. She
30 years since its inception, Frank Gironda                                                   is a member of the Board of Directors
is the force behind Frank Gironda                                                             of Intercoiffure America/Canada, as
Salons & Day Spa. He entered his first                                                        well as an executive board member
competition the same year he opened                                                           of Intercoiffure’s Haircolor Council.
the doors to Chicago’s Tops in Town                                                           She has received the “Educator of
Coiffures Salon. These experiences laid                                                       the Year” Award from International
the foundation for his career commitment                                                      Haircolor Exchange.
to continuing education and a constant
infusion of fresh ideas for him and his staff.



 34
                                                                                                                                                                               Product showcase


Slimming Secret                                                     Cleansing                                                             Perfect tanning
                                                                    balm




Cosmetology Middle East has launched Coffee Shape the               Eve Lom introduces the new Morning Time Cleanser. Its                 Founded in the USA, Xen-Tan is the brainchild of a group of
organic slimming green coffee manufactured by ATP Life              signature blend of aromatic hops, eucalyptus, Egyptian                dedicated self-tanners who were unhappy with the dry skin,
Pty Ltd of Australia. Independent medical research confirms         chamomile and clove oil leaves skin refreshed and glowing.            orange finish, bad odours and mess that often came with fake
one cup daily, containing 200mg of green coffee extract, can        The addition of papaya fruit enzyme exfoliates the skin and           tanning products. So they developed a range that is easy to use,
contribute to up to 3 kilos of weight loss in 14 days. The key      decongests and minimises the appearance of pores. Carrot oil,         has a pleasant scent, leaves the skin nourished and guarantees
component of green coffee is Chlorogenic Acid and each daily        an excellent source of pro-vitamin A, helps stimulate collagen        the most flawless, healthy-looking tan every time.
sachet contains 114mg of caffeine. It does not contain Senna.       production. This balm is great for all skin types, of all ages, the     It’s unique time-release ingredient, includes even more
Recommended by medical professionals and alternative                Morning Time Cleanser will leave your skin feeling renewed            DHA (the active tanning ingredient) for even results that
therapists, this product should not be used during pregnancy        and looking radiant. Distributed by The Product House,                complement your skin tone and fade evenly too. The dangers
or for nursing mothers. It is unsuitable for anyone under 16        the company provides a range of internationally renowned              of sunbathing and using sun beds cannot be ignored. Xen-
years of age and for those who have a cardiac condition,            professional spa brands.                                              Tan is distributed in the UAE by Emerging Beauty Brands
diabetes or high blood pressure.                                                                                                          Middle East.


Contact: Cosmetology Middle East.                                   Contact: The Product House.                                           Contact: Emerging Beauty Brands Middle East.
Tel: +971 4 311 6767 | www.cosmetologyme.com                        Tel: +971 4368 9874 | www.evelom.com                                  Tel: +971 4 311 6710 | www.xen-tan.co.uk
Email: charlotte@cosmetologyme.com                                  Email: clare@evelom-me.com                                            Email: cc@emergingbeautybrands.com




Pro-Collagen                                                        Organic skin care                                                     Caviar Collection
Cream




Elemis has launched the super sized Pro-Collagen Marine             Shiffa is recognized for its natural, organic and holistic            Pevonia Botanica’s Myoxy-Caviar Collection is enriched
Cream. The first ever clinically trialled product that was tested   products and treatments. Found in some of the world’s                 with Caviar, Pearl, and Escutox® (Pevonia-exclusive
physically on the skin of human beings to see the effects on        most exclusive spas, apothecaries and luxury retail stores,           blend), the formula which is drenched with potent actives to
wrinkles and hydration. On application, this high-tech cream        the product line is based on pure essentials, oils, rare plant        effectively counteract ageing is a firm favourite among the
penetrates the skin’s layers at a deeper level, moisturising the    extracts and minerals.                                                A-list, with celebrity fans including Sharon Stone, Matthew
cells and increasing hydration by 45%. It also helps reduce the        The set includes an Aromatic Cleanser with Geranium and            McConaughey and Sting. With a light-weight silky texture and
appearance of fine lines by up to 78% through increased collagen    chamomile to calm and soothe. Tea tree cleanses impurities            easily absorbed formula, the collection provides outstanding
support. After 15 days the skin takes on a smoother, plumper        and refreshes. The Sweetness Body Lotion uses creamy shea             rejuvenating results, smoothing wrinkles while increasing
more youthful appearance. Drawing its powerful anti-ageing          and cocoa butters for smoother skin. Firming hazelnut oil and         suppleness and oxygenation. Distributed by Momentum
properties from the wealth of the sea, it combines the marine       olive oil moisturises and tones while soothing aloe vera and          Beauty Products, the Pevonia Myoxy-Caviar collection is
algae Padina Pavonica, the key ingredient in Pro-Collagen           vitamin-rich evening primrose repairs and protects.                   available at leading salons and spas across the UAE.
Marine Cream, with Absolutes and Gingko Biloba liposomes.


Contact: Spa Resources International.                               Contact: Shiffa.                                                      Contact: Momentum Beauty products.
Tel: +971 4 324 5414 | www.elemis.com                               Tel: +971 4 265 6165 | www.shiffa.com                                 Tel: +971 4 345 2248 | www.momentum.ae
Email: paula@spa-resources-international.com                        Email: meenald@shiffa.com                                             Email: sales@momentum.ae




         To ensure your new products are showcased in the next issue call Beth Crowder
            on +971 2 401 2802 / +971 55 886 3876 or email b.crowder@turretme.com
                                                                                                                                                                                                      35
  Hair loss




Hair Transplant Surgery
There are few surgeons in Dubai qualified to carry out this
procedure, but this could be big business for the future

D
         r. Khan is the Director of        Assistant Professor at UCLA in                   time consuming procedure which
                                                                                                                                       Before
         ILHT International and the        Hair Transplant. He is the founding              needs a very high level of training,
         World’s First Diplomate           member of International Society                  experience and fine skills. Hence
American Board of Hair Restorative         of Hair Restorative Surgery & the                the surgery is definitely costly. The
Surgery with 20 years of experience        Italian Society of Hair Restorative              facilities, the anonymity and cost
in hair transplant. Dr. Khan’s             Surgery. Over the years, Dr. Khan                effectiveness of Dubai is definitely
cosmetic and hair transplant surgery       has trained hair transplant physicians           attractive and yes, being one of
fellowship training was spent with         from all over the world.                         the very few surgeons doing this
the pioneer of hair transplant                                                              procedure in the Middle East, I
surgery, Dr. Stough for a Fellowship         Before                                         should say that it is big business.        After

program in Hair Restoration
Surgery at Mercy Hospital, Hot                                                              Who is affected by hair loss?
Springs, Arkansas.                                                                          Onset of hair loss can start as early
   Hair transplant surgery is a                                                             as 20 years old. 20% of men start
procedure to restore the lost hair line.                                                    losing hair at the age of 20, the
Hair is taken from the back of the                                                          number of people with hair loss
head and transplanted on the front                                                          increases at the rate of 10% for
where they continue to grow naturally.                                                      every 10 years of age. In about 20%
   There are two techniques involved                                                        of women, hair loss usually starts at
(1) Follicular Unit Extraction (FUE)         After
                                                                                            the age of 40.
(2) Follicular Hair Transplant (FHT).                                                                                                      Hair transplant surgery restores both a
In either case, the incisions will be                                                       Is hair loss genetic?                           youthful appearance and self esteem

covered by your own hair. The                                                               Yes hair loss is related to genetics.
surgery is almost a day long or at                                                          The presence of Zinc and Silicone
least several hours depending on                                                            in hair care products enhance the         To become a hair transplant
the area to be covered but you can                                                          general appearance while sodium           physician what training is
be back at work the very next day.                                                          and ammonia damages your hair             required?
There is no minimum or maximum                                                              ultimately resulting in hair loss. This    To be a good hair restoration
age for this procedure. Dr. Khan                                                            is seen much more in Caucasians           surgeon, one has to take up at
has operated upon patients as young                                                         while it is relatively less in Asians.    least two years of fellowship with
as 19 years and as old as 86 years.                                                                                                   an established surgeon. I was an
   A pioneer for both the depth                                                             Tell us more about the hair               assistant professor in the UCLA on a
control instrumentation and the                                                             transplant societies.                     visiting basis and have trained some
expansion technique for density              Hair loss can start as early as 20 years old   The International Society of              good surgeons in this subject. An
in hair transplant surgeries, Dr.                                                           Hair Restoration Surgery                  American Board Certification can be
Khan also invented the PMP (graft          Beauty Business talks to                         provides continuing education             considered as a bench mark for the
preparation) system for preparing          the man himself:                                 to physicians specializing in             standards in this field.
follicular units with an LCD projected                                                      hair transplant and restoration
video scope. He has also co-authored       Is hair restorative surgery big                  surgery and gives the public the
three text books in hair transplant        business in the UAE?                             latest information on medical
and has served as a visiting               Hair restoration is a costly and                 hair restoration and non-surgical
                                                                                            treatment for hair loss. It is a
                                                                                            non-profit voluntary organization
                                                                                            of over 750 hair restoration
                                                                                            physicians specializing in alopecia
                                                                                            and hair loss. It was founded in
                                                                                            1993 as the first International
                                                                                            society to promote Continuing
                                                                                            Quality Improvement and
                                                                                            education for professionals in the
                                                                                            field of medical hair restoration
                                                                                            surgery. The Italian Society of
                                                                                            Hair Restorative Surgery was
                                                                                                                                      Dr Sajjad Khan presently practices in Dubai
                                                                                            formed in 1995 along the same
                                                                                                                                          at Medcare Hospital where he conducts
                                                                                            lines of objectives and mission.                     both consultations and surgeries


 36
                                                                                                                                     Hair loss




   In a survey carried out by Arden Healthcare
   many hairdressers reported that one of the first
   things a client says when sitting down in the
   hairdressers chair is “Help my hair is falling out!”
   If you can solve this problem for your client you
   will have a very happy customer

Beware of                                away the moisture from the hair,
desalinated water                        which is extremely destructive. Arden
Desert countries rely heavily upon       Healthcare has developed the unique
desalinated water. In a study into       Permea Plus Three-Step programme
the effects of desalinated water,        to solve the problem of damaging          professional manufacturer of beauty equipments
samples of hair fall were collected      hair fall caused by desalinated water.
from different hair types. It was
found that a larger percentage was       Cleansing
damaged hair that had broken off,        Permea Plus Anti-Sal Shampoo
rather than from the natural cycle       is suitable for all hair types. Used
of hair fall. In cases of natural hair   regularly, the Anti-Sal formulation
fall, the root of the hair is always     will remove all build-up of
visible; broken hair shows no root.      damaging mineral deposits from the
                                         hair and scalp.
Calcium in desalinated water
Calcium leaves the hair feeling dry      Conditioning
and weighted down. It can build          Permea Plus Anti-Sal Conditioner
up on the scalp causing flaking,         prevents build-up of damaging
giving the appearance of dandruff.       mineral deposits from the hair and
Calcium also sticks to the hair and      scalp. This conditioner can be used as
the calcium crystals grow in the         a heat treatment for very dry hair.
damaged hair cuticle scales causing
the hair to become dry and tangled       Weekly massage
and to break off.                        Permea Plus Hair Repair Massage Oil
                                         is a weekly treatment that improves
Chlorine in water                        the circulation of hair follicles. This
Chlorine is found in tap water and in    oil can also be used to protect hair
swimming pools. It is a harsh oxidiser   when swimming and sunbathing.
added to the water to kill bacteria
and it can make hair very dry.           Permea Plus Anti-Sal products
                                         are available through Muscat
Silica in the air                        Pharmaceutical Trading in Dubai.
Silica is a sand-like substance found    Contact Ana Mary Ramos on
in desert or volcanic areas. Silica      +971 50 952 3538. antisalae@
causes hair to feel dry.                 naturalhealthlines.com

Air-conditioning
Air-conditioned
atmosphere is very
drying and this takes

                                                                                     ND YAG LASER
                                                                                     (for hair and vascular) only US$ 13,000
                                                                                     CAVITATION MACHINE (for body slimming) only US$ 4,000
                                                                                     IPL MACHINE (for hair removal) only US$ 5,000
                                                                                     CO2 fracional laser only US$ 15,000




   Permea Plus Anti-Sal                                                              Need more information?      info@bestviewmedical.com
          hair products                                                               please contact us at       www.bestviewmedical.com



                                                                                                                                             37
                                                                                                                                            Professional makeup




                                                                         Makeup
                                                                         matters                   We speak to Lina Hussain,
                                                                                             freelance makeup artist on how
                                                                                               she has developed her career
                                                                                   Q What is your                             Q what is the best advice
                                                                                   background education?                      you have received?
6 tips for the                                                                     A Psychology degree from                   A Be true to your look; don’t
freelancing
                                         two-hour gig may end up going             Dalhousie University and High        deceive your clients by imitating
                                         for six hours; and the two models         Honours in Makeup Artistry from the another artist.

professional
                                         suddenly increase. It’s also possible     Hair Design Centre- Halifax, Canada.
                                         that the production is cut short, and                                                Q Tell us about your
                                         a quoted full day turns into a half       Q Where are you based?                     latest work.
A few days ago, I had the pleasure       day. This is why you should invoice       A Abu Dhabi, UAE                           A I’m so proud to see my work
of meeting with Habib Feghali, Art       your client after the work is finished.                                              on Arab celebrities in this year’s
Director and Illustrator at CNBC                                                   Q How many years have                      Ramadan drama series by the name
Arabia in Dubai’s Media City (www.       4. Send your invoice                      you been in the business?                  of Ma Asaab El Kalam, airing on Abu
habibfeghali.com). We chatted for        Sometimes, you’ll be asked to bring       A Four years, and counting...              Dhabi TV. It’s my biggest work yet.
over two hours, and he gave me           an invoice to the production. In this
some wonderful tips on freelancing:      case, always take two copies — one        Q Who is your inspiration? Q What is your advice to
                                         for yourself and one for the client.      A Bobbi Brown, Kevyn Aucoin, aspiring makeup artists?
1. Keep everything in writing            Both of you will sign each copy           and Hala Ajam                A Learn all that you can about
Whether it’s a text message,             saying that you have been paid for                                                   makeup, art, lighting, and never
e-mail, or on paper. Some people,        the work. Some companies will pay         Q What is your favourite                   feel satisfied. It’s dangerous to
unfortunately, will take advantage       on the spot. Some will pay 30 to 60       part of the face?                          feel satisfied, because you end up
of people passionate about their         days after your invoice. Indicate on      A It has to be the cheekbones. I           ‘settling’ and your life slips you by.
work. But if you’re running a            your invoice that you are to be paid      also love healthy skin                     Always strive for more - to be a
business and aren’t getting paid,        in X amount of days.                                                                 better person and a better artist.
the work you do is a hobby, not                                                    Q What is your mission?
a business. Keeping everything in        5. Brand yourself                         A To teach Arab women the art              Q Tell us about your blog.
writing is in the client’s favour too,   It’s very important, as a freelancer,     of makeup                                  A Blogs are a great marketing tool,
in case you suddenly increase your       to know who you are and what                                                         and that was what I initially used
prices or claim that you never got       you have to offer. When you               Q Why the Arab Woman?                      it for testing the ground and seeing
paid; your client can pull up the        become an entrepreneur, taking            A There is something about the Arab        whether I would get any response. I
paperwork to prove otherwise.            the road less travelled, you are          woman’s features that doesn’t exist in     found that many women are looking
                                         throwing yourself into a sea of a         other nationalities. Not to sound vain,    to be educated on beauty and to
2. Ask for a brief                       million other entrepreneurs that          but maybe it’s our bone structure, the     have an expert to interact and share
Ask the person in charge to send         may have better skills, better rates      shape of our eyes, our eyebrows, or        experiences with. An Arabic blog is in
you a brief. What are the dates?         or better connections. What do you        our olive skin, or all of them combined    the works, along with a videos (once
How many hours will you be               have to offer the market? If you          that makes us stand out                    I get over my camera shyness!)
needed for? For myself, I ask            don’t know, you will drown, and
about the number of models, their        people will forget about you.
genders, and their ages. I ask
whether I’m required to help with        Final word…
hair and wardrobe.                       “Use social media,” suggests Feghali.
                                         “Don’t underestimate the power of
3. Send them your quote                  one click on Facebook. What used
Make sure you mention in your            to take us twenty four days to reach
e-mail; something along the lines        a million people [by print] now takes
                                                                                             Photography by Jenna Kathleen.           Photography by Kourosh Sotoodeh.
of, “Please note that this is only       us twenty-four hours. Create groups                         Model: Christina Sands                      Model: Elena Ivanova.
a quotation; prices are subject          and fan pages and advertise for free
to change.” It’s possible that a         on the internet.”                         www.linasbeautystuff.wordpress.com | www.linasmakeup.com

                                                                                                                                                                  39
  Professional makeup




                                          aW Trends 2010
                                           Professional makeup brand MAC is always leading the way
                                                           when it comes to the seasons latest trends




                                          luxury and strength, its impact          out and blended. The dissipated          feel of tonal neutrality. Feminine
                                          this time around is one of modern        shadows that graced faces this           with an androgynous yet oh so
                                          perfection rather than exaggeration.     season have a soft focus and             touchable side
                                                                                   poetic feeling that couldn’t be more
                                          Satin Eyes
                                          Tweaking the traditional variants of
                                                                                   seamlessly attentive. The antidote to
                                                                                   the hard luxury and strict silhouettes   Trend tips
                                          a black eye brings it back into focus    on the catwalk, the mellow mood of       Satin Cats Eyes
                                                                                   these shadows gives s simultaneous       To create a cat-eye look, apply liquid
                                                                                   lightness and intensity to the face.     eye liner across the lash line and
                                                                                   The fabric of this face is all about a   flick up at the corners. Extend the
                                                                                   chiffon-like halo of soulful shades,     flick slightly to enhance the shape

Autumn                                                                             blurred boundaries, out of focus
                                                                                   camera effects, unspecific shapes
                                                                                                                            of your eyes. Add a generous layer
                                                                                                                            of mascara over your lashes paying

Winter 2010                                                                        that capture the vibe of ultimate low
                                                                                   key luxe.
                                                                                                                            extra attention to the outer corners.

                                                                                                                            Satin Smokey Eyes
Trends                                    this season without going down a
                                                                                   Cashmink
                                                                                   The finish is cashmere, the tones
                                                                                                                            To get a soft sultry smokey eye,
                                                                                                                            lightly blend pigment in antique
Redd Velvet                               generically ‘smokey’ route. The rich     warmest mink. If you are not             green all over the eye lids and blend
Reworking the classics and none           intensity of a black edged eye is                                                 into the socket line using a brush.
more so that the red lip, this is a       there but it’s the subtle unexpected                                              Extend the pigment into the lower
major trend this season. Looking          twists that makeup artists have                                                   lash line and blend well. Add eye
back to forever gorgeous stalwarts        given it that keep it cool more than                                              khol inside the eyes for extra drama.
like the crimson mouth, giving it a       classic. Pull out a liner rather than                                             Finish off the look with a generous
contemporary edge is an art itself.       flicking it up, blow out a shadow                                                 layer of mascara.
                                          in a square shape and leave off the
                                          mascara. From a simply sleek ribbon                                               Velvet Lips
                                          of liner to a big time satin billow of                                            For an intense burgundy lip, apply
                                          inky shadow, the black eye is back                                                lip pencil all over the lip and apply
                                          and ready to inspire.                                                             lipstick using a brush. Add lip gloss
                                                                                                                            on the centre of the bottom lip
                                          Voile veil                               making a statement with makeup
                                          Lineless, shadowy, beautifully blown     this season, then the new way of
                                                                                   ‘bare’ steps in. Cue a rich look of
                                                                                   texture and colour, pulling from
Tweaking the texture and shifting                                                  a warmer palette of minky toffee,
the traditional shape, amplifying or                                               caramel, tea, ochre and rust that
turning down the density or tone.                                                  melts into, and stains the skin.
It’s the ultimate perennial lip colour,                                            With a seamless complexion, slight
but this season’s red is about taking                                              contours, subtle highlights and lushly
a formal shade and wearing it in                                                   nude lips, makeup artists have
an informal manner. So while a red                                                 added a beautifully boyish air of a
mouth inevitable smacks of a certain                                               more masculine brow to give a 90s        Vimi Joshi, Senior Artist Middle East & India


 40
  Last word




Understanding
marketing budget
D
          o you wonder why                solution shop for your customers?              to any employee to promote the               Juice is happy to share any business
          some salons have clients        Pricing – your pricing strategy.               services of the salon should be              experiences to understand better the
          throughout the year while       Whether you are a budget salon                 part of overall marketing budget.            business of beauty, so please write
you have only seasonal business?          or a high-end premium boutique.                Market Research – expenses                   to juice.dubai@gmail.com for any
Great quality products, talented          Location – the location of salon.              towards understanding customers,             suggestions and comments.
staff, amazing ambience is all very       Consider if you are located in a               any primary research, secondary
important for a successful salon          residential suburb or shopping mall.           research and library management.
but what is equally important is          Promotion - the advertising and                The expenses of magazines, books,
marketing the unique selling points       publicity of your business. Choose             enquiry forms, feedback forms will
(USPs) of your salon. It is very          from local marketing or city and               also be included in the budget.
important to remind your existing         nation-wide mediums.                           Communications– marketing
customers what you offer and to           Persuasion – the personal selling              expenses in terms of website
attract new clients.                      of your business. How involved                 development and maintenance,
   Once you have made the decision        you are or plan to be.                         fliers, magazine advertisements,
to market your salon business, the                                                       public relations, internet
next question to address is ‘how do     Understanding your                               marketing, free goods and
I do this?’ ‘What can I do to market    marketing budget                                 services, events and any direct or
my salon business?’ ‘How do I know      Many times we ignore or fail                     indirect marketing expenses.
whether it is working for me?’          to understand what should be                     Customer Retention – any
                                                                                                                                         Barkha Inder and
‘What will be the ROI (return on        attributed to the marketing budget.              expenses on new customer
                                                                                                                                         Preet Hitesh, partners
investment) of my marketing budget?’    Setting and following parameters                 acquisition or retention like loyalty
‘How will the benefits be measured?’    will help you in planning your                   cards, referral programs etc.                   Juice Salon & Spa,
   You can’t afford to spend all of     marketing budget in a more detailed              Other Expenses – expenses                       Showroom No. 8, Obaidulla
your money on marketing but on the      and precise manner:                              on postage, travel, telephone,                  Building, Damascus Street,
other hand you cannot ignore the          Marketing Personnel – the                      office computers and equipment,                 Al Quasais, Dubai
growth opportunity by spending            salaries, wages, benefits,                     salaries of marketers and graphic
                                                                                                                                         Tel: +971 3 258 3750
too little.                               commissions and bonuses paid                   designers etc.

Determining your
marketing budget
The rule of thumb for your
marketing budget should be
somewhere between 2-6% of sales
except for companies like Coca-Cola
and Pepsi who spend 33% of
sales on marketing their products.
Although this may be good to use
as a guide, the marketing budget
for your business is not something
determined by a formula. You have
to decide whether a% or b% of sales
will go towards marketing. There is
no special formula or master method
to help you decide. Following factors
in large should help in determining
the magic number for you:
  Products & services - the item
  or service you sell. Are you a
  specialized salon offering only
  one type of service or a one-stop        Juice Salon & Spa, Al Quasais opened its doors in December 2009. It is a 2300sq ft salon offering a full range of salon and spa services.


 42
The Largest International Trade Fair for Beauty Products,
Cosmetics and Perfumery in the Middle East




May/June 2011
Dubai International Convention and
Exhibition Centre, UAE




Book your
stand now!




Epoc Messe Frankfurt GmbH
PO Box 26761, Dubai UAE
Tel. +971 4 33 80 102
Fax +971 4 33 85 273
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posted:7/12/2011
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