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Proforma Profit and Loss Projection

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					    Business Name
    Business type


    EXECUTIVE SUMMARY


   Description of the Business

    Ref.     Plan                                                 Action

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             and start entering your details)




   Motives for Business

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   The Opportunity and Strategy

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   Business Goals and Objectives

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   The Target Market

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   Financial Assistance Required

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   Financial Projections

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   Financial Summary

    Ref.     Plan           Action




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1.     BUSINESS STRUCTURE AND LEGAL REQUIREMENTS


1.1    LEGAL AND ADMINISTRATIVE REQUIREMENTS

1.1.1 Local, State or Federal Government Regulations

Ref.     Plan                                    Action




1.1.2 Insurance

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1.1.3 Restrictions / Requirements

Ref.     Plan                                    Action




1.1.4 Contracts

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1.2    TRADING NAME

1.2.1 Description

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1.2.2 Registration

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1.3    LEGAL STRUCTURE

1.3.1 Description

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1.3.2 Legal Implications

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1.3.3 Tax Implications

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1.4    BUSINESS PREMISES

1.4.1 Details

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1.4.2 Alternative Sites

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2.     MARKET RESEARCH AND ANALYSIS

2.1    MARKET RESEARCH

2.1.1 Methods Used to Research the Market Place

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2.1.2 Research Results from the Market Place

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2.1.3 Testing your Products / Services

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2.1.4 Results of Testing

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2.2    CURRENT STATE OF THE INDUSTRY

2.2.1 Description
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2.2.2 Relevant Background Knowledge

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2.2.3 Trends and Seasonal Factors

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2.3    MARKET SIZE AND TRENDS

2.3.1 Size of the Total Market

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2.3.2 Market Segment

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2.3.3 Share of the Market

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2.4    COMPETITOR SWOT ANALYSIS

2.4.1 Strengths, Weaknesses, Opportunities, Threats

Ref.     Plan                                    Action




2.4.2 Business Opportunities

Ref.     Plan                                    Action




2.4.3 Overcoming Concerns

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2.5    CUSTOMERS

2.5.1 Customer Profile

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2.5.2 Customers’ Buying Motives

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2.6    COMPETITION AND COMPETITIVE ADVANTAGE

2.6.1 Major Competitors

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2.6.2 Competitors’ Operations

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2.6.3 Comparative Evaluation

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2.6.4 Competitive Advantage

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2.7    ONGOING COLLECTION OF INFORMATION

Ref.     Plan                              Action




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3.     MARKETING PLAN

3.1    THE PRODUCT(S) OR SERVICE(S)

3.1.1 Product or Service Details

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3.1.2 Development and Marketing

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3.1.3 Patents or Registered Designs

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3.2    OVERALL MARKETING STRATEGY

3.2.1 General Marketing Strategy

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3.2.2 Features and Benefits of the Products / Services

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3.2.3 Marketing Mix

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3.2.4 Innovative Marketing Strategies

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3.3    PRICING STRATEGY

3.3.1 Price

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3.3.2 Credit Policy

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3.3.3 Price Comparison

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3.4    LOCATION

3.4.1 Geographical Location

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3.4.2 Advantages of the Location

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3.4.3 Disadvantages of the Location

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3.5    SALE AND DISTRIBUTION

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3.6    ADVERTISING AND PROMOTION

3.6.1 Advertising and Promotion Approach

Ref.     Plan                                  Action




3.6.2 Basis of the Approach

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3.6.3 Outline of Costs

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3.6.4 Competitors’ Advertising and Promotion

Ref.     Plan                                  Action

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3.7    CUSTOMER RELATIONS

3.7.1 Maintaining Customer Relations

Ref.     Plan                          Action




3.7.2 Customer Service Policies

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3.7.3 Dealing with Complaints

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3.7.4 Terms of Payment

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3.8    MARKETING ACTION PLAN

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4.     OPERATIONS PLAN

4.1    PLANT AND EQUIPMENT

4.1.1 Description

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4.1.2 Equipment Owned

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4.1.3 Maintenance

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4.2    PRODUCTION PROCESS

4.2.1 Raw Material and Stock

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4.2.2 Production / Service Schedule


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Ref.     Plan                              Action




4.2.3 Processes Involved in Production

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4.3    STAFFING AND ORGANISATION

4.3.1 Key Roles

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4.3.2 Personal Qualifications and Skills

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Ref.     Plan                                     Action




4.3.3 Personal SWOT Analysis

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4.3.4 Copies of Relevant Qualifications

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4.4    OCCUPATIONAL HEALTH AND SAFETY

4.4.1 Occupational Health and Safety Responsibilities


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4.4.2 Current / Potential Hazards

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4.4.3 Procedures / Policies

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4.4.4 Financial Resources

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4.4.5 Human Resource Allocation

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4.5    RISK MANAGEMENT


Ref.     Plan                     Action




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5.     FINANCIAL PLAN

5.1    PERSONAL FINANCIAL STATEMENTS

5.1.1 Schedule of Personal Drawings (Financial Tables 1A and 1B)

Ref.     Plan                                     Action




5.1.2 Statement of Personal Net Worth (Financial Table 2)

Ref.     Plan                                     Action




5.2    SALES MIX (Financial Tables 3A and 3B)

5.2.1 Estimate of Sales

Ref.     Plan                                     Action




5.2.2 Estimate Cost of Sales

Ref.     Plan                                     Action




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5.2.3 Sales Mix

Ref.     Plan                                    Action




5.3    ESTABLISHMENT COSTS (Financial Table 4)

Ref.     Plan                                    Action




5.4    SOURCE OF FUNDS (Financial Table 5)

Ref.     Plan                                    Action




5.5    CASH FLOW FORECAST (Financial Tables 6A and 6B)

5.5.1 Cash Inflows

Ref.     Plan                                    Action




5.5.2 Cash Outflows

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5.5.3 Assumptions

Ref.     Plan                                  Action




5.5.4 Analysis

Ref.     Plan                                  Action




5.6    PROFIT & LOSS PROJECTION (Financial Tables 7A and 7B)

5.6.1 Profit and Loss Projection

Ref.     Plan                                  Action




5.6.2 Assumptions

Ref.     Plan                                  Action




5.6.3 Analysis

Ref.     Plan                                  Action



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5.7    BALANCE SHEET (Financial Table 8)

5.7.1 Balance Sheet

Ref.     Plan                              Action




5.7.2 Assumptions

Ref.     Plan                              Action




5.7.3 Analysis

Ref.     Plan                              Action




5.8    CONTROLLING THE FINANCIAL POSTION OF THE BUSINESS

5.8.1 Setting Budget Targets


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Ref.     Plan                                   Action




5.8.2 Debt Control

Ref.     Plan                                   Action




5.9    RECORDS FOR YOUR BUSINESS

5.9.1 Essential Recording Documents for the Business

Ref.     Plan                                   Action




5.9.2 Specialist Services Required

Ref.     Plan                                   Action




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6.     ACTION PLAN




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BUSINESS PLAN TABLES

A. FINANCIAL TABLES

Table 1A:       -   Schedule of Personal Drawings (Year 1)
Table 1B:       -   Schedule of Personal Drawings (Year 2)

Ref.       Plan                                    Action




Table 2:        -   Personal Net Worth

Ref.       Plan                                    Action




Table 3A:       -   Sales Mix (Year 1)
Table 3B:       -   Sales Mix (Year 2)

Ref.       Plan                                    Action




Table 4:        -   Establishment Costs

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Table 5:        -   Source of Funds

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Table 6A:       -   Cash Flow Forecast (Year 1)
Table 6B:       -   Cash Flow Forecast (Year 2)

Ref.       Plan                                      Action




Table 7A:       -   Profit and Loss Projection (Year 1)
Table 7B:       -   Profit and Loss Projection (Year 2)

Ref.       Plan                                      Action




Table 8:        -   Balance Sheet (Date specified)

Ref.       Plan                                      Action




Note: When preparing the financial tables for your business, you
should complete all of the tables for Year 1 before proceeding to
your Year 2 tables.




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B. ACTION PLAN




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    APPENDIX A

   A letter from a bank / financial institution / lender indicating willingness /
    refusal to lend funds for the venture
   Photocopy of driver’s licence
   Copy of lease agreement (unsigned!)
   Patents, trademarks and copyrights (if applicable)
   Supplier agreements stating credit terms / quotations
   Insurance quotations
   Orders, or letters of commitment to purchase product or use services
   Letters of support from industry
   Letters of support from authoritative persons
   Photos of the premises
   Photos or examples of the products
   Marketing material
   Copies of promotional literature
   Research reports (if applicable)
   Resumés of key people
   Copies of qualifications of key people
   Partnership agreements
   Environmental analysis – demographic, economic, social / cultural,
    technological, political / legal and resource factors
   Evidence of Council application / approval (if applicable)
   Evidence of lessor’s approval

    Include any other information you think is helpful to your plan after
    discussing it with your Facilitator.




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APPENDIX B

APPLICANT(S) INFORMATION

RESUMÉS

1.       Personal Details


2.       Summary of Skills and Experience


3.       Education and Training Qualifications


4.       Employment History


5.       Business Advisers


6.       Employment References


7.       Training Needs


8.       Bankruptcy / Credit Problems


9.       Other Relevant Details for the Awareness of your Financier


[ends]




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Description: Proforma Profit and Loss Projection document sample