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Mesa County Communications Officers’ Association Spring Retreat May 6, 2011 | 8:30 a.m. to 3:30 p.m. Ute Water Conservancy District 2190 H ¼ Road | Grand Junction, Colo. | 81505 A G ENDA 8:3 0 – 9 : 0 0 Breakfas t 9:0 0 – 1 1 : 0 0 Cri s i s Communi c at i on s [ Ke lly Hu ston ] 11: 0 0 – 1 2 : 0 0 Su rvi vi ng Salmonella [ Don Koske lin ] 12: 0 0 – 1 2 : 3 0 Lu nc h 12: 3 0 – 1 : 3 0 Work –L i fe Balanc e [ Ma rcu s Stra u b ] 1:3 0 – 3 : 0 0 So c i al Med i a i n Emerge n cy Ma n ge me n t [ Bra n don Willia ms ] 3:0 0 – 3 : 3 0 From t he Governor’s Office [ Re e v e s Brow n ] WO RK S H OPS CRISIS COMMUNICATIONS SURVIVING SALMONELLA A crisis can happen at any time. On Sept. 13, 2008 An outbreak of waterborne disease associated with a Los Angeles Metrolink commuter train crashed into Salmonella in drinking water struck Alamosa, Colo. during a freight train during rush hour, killing 25. In this case March and April 2008. The city of Alamosa’s public water study learn the role and function of the JIC and PIO in a system that supplies drinking water to the community crisis. A media storm can happen in any city or town. On became contaminated with Salmonella bacteria. Through Dec. 24, 2002, Laci Peterson was reported missing. As her this case study, learn about the crisis communication husband Scott became a suspect, media nationwide began involved, barriers that had to be overcome, communication descending on Modesto, Calif. to cover the story. Learn and media proceduresimplemented as a result of the how to prepare for and deal with a media enslaught. incident and more. WORK–LIFE BALANCE SOCIAL MEDIA IN EMERGENCY MANAGEMENT Life and work can be difficult to balance. Your life In today's world of immediate reactions, a crisis can sink is happening right now, and through Life is Great, you will you faster than you can imagine. Using the social media get the skills to build a future that is filled with promise and blogs, networks, and sites you can quickly get the word help you to create the personal and professional life you out and respond as needed. Learn some best practices and really want. Leave this workshop inspired and empowered. tips for navigating the world of social media when a crisis occurs. FROM THE GOVERNOR’S OFFICE Find out the directon of Governor Hickenlooper’s administration, including the budget situation, and how the office is working in cooperation with local communities to build on the strengths and priorities of Colorado. R EGI S T R AT I ON Registration is required by May 2, 2011. Cost: $50 per person (includes lunch) payable with check or credit card Check: Made payable to "Mesa County Communication Officers' Association". Please mail business card and payment to: Mesa County Communication Officers' Association P.O. Box 4586, Grand Junction, CO 81501 Credit Card: Visit the "Spring Retreat" section of mesacountypio.org and choose "Pay Here". You will be linked to PayPal. Questions: Email firstname.lastname@example.org SPEAKERS K e l l y Hu st o n ASSISTANT SECRETARY, CRISIS COMMUNICATIONS & MEDIA RELATIONS CALIFORNIA EMERGENCY MANAGEMENT AGENCY Kelly Huston has an interesting, and now including wildfires, mudslides, and diverse, background of experience in earthquakes. government and private sector communications leadership positions. Kelly was appointed by former Governor Schwarzenegger as the Assistant Secretary Kelly has been the face and voice of many of of the California Emergency Management the highest profile events in California. He Agency (Cal EMA), wherehe leads a team of represented the Modesto Police Department communications professionals working daily during the Yosemite sightseer disappear- on a wide range of public safety issues ance and murder investigation in 1999; he including disaster mitigation, response appeared on numerous national media broad- and recovery. He also served as a casts Governor’s appointee in 2005 as the Deputy during the nationwide search for Washington Communications Director for Governor’s Intern Chandra Levy; and was appointed by Office of Homeland Security. In that role he the California courts to organize the over- developed the Governor’s statewide media whelming media coverage of the trial of Scott relations strategy in homeland security and Peterson who was eventually sent to death row developed statewide crisis communications for the murder of his wife Laci. Additionally, training for state and local agencies. He also he managed the state’s Joint Information worked closely with all of California’s public Center during federally-declared disasters safety agencies as a liaison. D o n K o ske l i n ASSISTANT CITY MANAGER & PUBLIC WORKS DIRECTOR CITY OF ALAMOSA Don Koskelin currently serves as the Assistant water treatment plant and a new elevated City Manger and Public Works Director for water storage facility. the city of Alamosa. Prior to moving to Alamosa, Don had a 13 Don’s joined the city of Alamosa in 1993 as year career as an engineer in the U.S. Army the Public Works Director where he oversaw where he served as Private E-2 through the completion of a new wastewater treatment Captain. plant in 1995, levee reconstruction in 1998, and the addition of a new public works yard in Don received his bachelor’s degree in 2006. He was named Assistant City Manager Business Management from Kansas State in 2007, since then Alamosa completed a new University. SPEAKERS Marcus Straub LIFE IS GREAT COACH For over 20 years, Marcus Straub has been speaker, as well as an accomplished writer and developing a proven method to help newspaper contributor, Marcus connects with individuals and businesses move forward his audience and inspires them to reach for through the challenges they face daily. more. Most recently, he published his first in a series of books entitled “Is It Fun Being Marcus is the founder of two different You?” where he introduces his readers to a businesses, each focused on assisting his powerful tool he discovered that provides clients in becoming empowered in the face of the skills necessary to understand and use their particular reality. “Once people thoughts, actions, words and feelings to realize that they are far more creative, control life and achieve lasting happiness with adaptive, capable, and powerful than they ever unlimited success. thought themselves to be, they begin to take charge of their life, crafting it into what they The desire Marcus has to help his fellow man truly want”. is a driving force in his life. For as long as he can remember, Marcus has been striving to Marcus has been recognized as a finalist for help people discover the power they have to the 2010 International Coach of the Year award be truly happy, and successful. His life is a presented by Comprehensive Coaching U, testament to what he believes and what he Inc. As a recognized keynote and motivational shares with others. Bra n d o n W i l l i a m s PUBLIC INFORMATION OFFICER COLORADO DIVISION OF EMERGENCY MANAGEMENT Brandon Williams is the Public Information served as an analyst/Advance Team Leader for Officer with Colorado's Division of Emergency international nonproliferation treaty imple- Management. He joined the Division in mentation efforts and as a Diplomat on the Spring 2009, after having served as a Public U.S. Delegation to the Organization for the Information Officer with Lake Dillon Fire- Prohibition of Chemical Weapons at the U.S. Rescue in Summit County. Embassy - The Hague, Netherlands. o He is a graduate of Baylor University with a Brandon has several years with the Bureau BA in History and an MA in International of Industry and Security, Treaty Compliance Relations. Brandon, his wife, Shannon, and Division. In his pre-Colorado life, Brandon daughter, Kate, now reside in Denver. SPEAKERS Re e ve s B r o w n EXECUTIVE DIRECTOR COLORADO DEPARTMENT OF LOCAL AFFAIRS Reeves Brown is the executive director for trust in the nation fostered by an established the Department of Local Affairs (DOLA). agriculture organization. The CCALT currently Prior to his appointment by Governor John holds conservation easements on over 250,000 Hickenlooper, in January 2011, he served as acres of agriculture land across Colorado, and executive director of CLUB 20, a non-profit has served as a catalyst for the creation of simi- political advocacy organization representing the lar ag land trusts in other western states which interests of the 22-county Western Colorado now collectively hold conservation easements region. on over 1 million acres of agriculture lands. Reeves grew up on a cattle ranch in east- The Colorado Department of Local Affairs’ mis- ern Montana and later received a B.S. in sion “Strengthening Colorado Communities,” Agriculture Business and a minor degree in is carried out through a wide range of essen- Economics from Montana State University. tial services to citizens and local governments including specialized training, technical After working for the National Cattlemen’s and financial assistance. A diverse agency, Association for two years, Reeves served as DOLA includes the Offices of Emergency Executive Vice President of the Colorado Management, Division of Housing, Division Cattlemen’s Association (CCA) from 1989- of Local Government, Board of Assessment 1997. During his tenure, Reeves established Appeals and Division of Property Taxation. the CCA as a nationally-recognized leader in the natural resource and animal care arenas. Reeves and his wife, Penny, have three children Under Reeves’ leadership, the CCA created the – Kyler, Keaton and Abigail – a cat with an atti- Colorado Cattlemen’s Agricultural Land Trust tude and one genetically-challenged dog. (CCALT) in 1993 – the first land conservation
"Mesa County Communications Officers Association Spring Retreat"