the story by wulinqing


									 the story                                              the white stag block
    Many have heard of the White Stag Block. In the past, it was best
known for its illuminated ‘Made in Oregon’ rooftop sign shining over
the Willamette River and Governor Tom McCall Waterfront Park. In
a riverfront location in Old Town Portland adjacent to Chinatown, it
contributed to the Skidmore District’s listing on the National Register
of Historic Places. Now with a renovation completed in 2008, the
White Stag Block will be known for its beautifully restored historic
architecture, its green building features, and its new tenants.
   The University of Oregon in Portland, along with Venerable
Group, Inc., United Fund Advisors and others, has played a vital
role in the green restoration of these historic buildings. The White
Stag, Skidmore, and Bickel buildings, together known as the White
Stag Block, have earned Leadership in Energy and Environmental
Design (LEEDTM) Gold Certification. The United States Green
Building Council’s LEED Green Building Rating System is a national
benchmark of sustainable building techniques. The rating certifies the
measures taken to make the buildings’ construction and operations                “The fifth floor view will
sustainable. In making the green building renovations, the historic            change with the seasons;
character was carefully preserved so that the buildings could retain          trees will block the river in
their place in the National Register of Historic Places.                        the summer, then leaves
                                                                                 drop and the mountains
   The importance of retaining existing buildings cannot be                          in the East appear.”
understated, as a building that is already standing requires far fewer
                                                                                      Hal Ayotte, Principal
resources than a building built from scratch. In this case, the buildings
                                                                            Fletcher Farr Ayotte Architects
themselves were not only reused, but more
than 98% of the materials salvaged out of
the buildings were diverted from landfills,
using a combination of salvage, reuse, and
recycling. And, many of these materials were
reused within the White Stag Block itself.
In addition, materials salvaged out of other
buildings were used in the White Stag Block
renovation. For instance, the gym flooring
salvaged out of the Gerlinger Annex on the
University of Oregon campus in Eugene was
reused to create the beautiful wood flooring
in the University of Oregon in Portland’s
School of Architecture and Allied Arts space,
as well as the flooring in the Portland Duck

   Also significant, the White Stag Block has a rainwater catchment               “In a community like
system that will capture almost all of the rain that falls on the roofs        Portland, when you see
of the three buildings. Water is piped to a 10,000+ gallon holding        some of the hardwood floor
tank, located in what was once an open-air, dirt-filled, basement-         that has been recycled, as
level lightwell. From the tank, the rainwater is filtered and piped to        in the White Stag, it has
low-flow bathroom fixtures that help conserve water. The rainwater           more character. You can
catchment system combined with the low-flow fixtures are expected           tell people that this is the
to meet, at a minimum, the White Stag Block’s entire winter flushing           original floor that came
                                                                                  out of such-and-such
demand. This will reduce the buildings’ water use by over 40%.
                                                                                a building, this floor is
   Several strategies help the White Stag Block to reduce the energy               100 years old or so.
consumed and pollution created by building users both in commuting          It increases value, people
and at work. The block is conveniently located close to public               will see that it’s richer, it
transportation and it provides support for carpooling, car-sharing               tells more of a story…
and bicycle commuting. Bicycle support facilities include a storage                 A lot of Portlanders
room, locker rooms, and showers. Energy-saving heating equipment,                      appreciate that.”
energy-efficient lighting, and daylighting all help to reduce the                Art Demuro, Principal
buildings’ energy consumption. Green housekeeping products and               Venerable Properties, Inc.
techniques protect human health and the environment.
   Finally, the White Stag Block has an Education Program to explain
about its green features and to promote more sustainable behaviors
among the building users. User behavior is just as important to
sustainability as materials and resources used in the renovation
process, the buildings’ water efficiency and energy performance.
Behind the historic facades, the building has been infused with
new interior spaces and sustainable technologies. Now that the
renovation is complete, the responsibility rests with the building
users to facilitate the White Stag Block’s sustainable performance.
   The LEED Education Program Design Team was
created to educate building users, visitors, and building
professionals about the White Stag Block, as well as to
help gain LEED certification. This Case Study was created
by the Design Team. The Education Program was led by
Faculty Coordinator Nancy Yen-wen Cheng, Associate
Professor of Architecture, and Project Coordinator
Diana Fischetti, Graduate Teaching Fellow. The Design
team was composed of graduate and undergraduate
students at the University of Oregon from a variety
of disciplines. The students participated in either one
or two academic terms of a course entitled LEED Eco-
Communication, spanning from January through June
of 2008. You can find more information about the
LEED Education Program and the White Stag Block at:
                                               ~ Diana Fischetti
            Photos: James Descoteaux, Jessica Engeman, Ray Neff,
                                  R.N., D. Corneilus, R.N., R.N.
A First Look at UO's White Stag Block

               Earlier this week I toured the cluster of three buildings in Old Town at the edge
of the Burnside Bridge being renovated into a new home for the University of Oregon's Portland
Center, the White Stag block, under the design supervision of Fletcher Farr Ayotte.

Comprised of the White Stag Building (1907), the Skidmore Block (1889) and the Bickel Block
(1883), the new UO home is in its late stages of construction now, with a move-in planned for
February. Inside there will be numerous classrooms, offices, and meeting spaces, all connected
with lots of wide-open public spaces that double as introducer of natural light.

                 But that's only the start of the green features (appropriate for UO, by the way).
Rainwater harvesting will allow gray-water to be used for all toilets and urinals, reducing water
usage by 86 percent. The building will also be 30 percent more energy-efficient than ASHRAE
code standards. That is very, very impressive for an old cluster of buildings on the National
Register with lots of restrictions for reconstruction. Photovoltaic solar panels will also be
installed on the roof, presumably beside the 'Made In Oregon' sign.

                  And speaking of the sign, I'm told that could change slightly. The deer is
restricted, and even the typeface and size. However, 'Made' could possibly changed to
'University of'', which seems a fair move since the 'Made in Oregon' text isn't original. Actually,
neither is the White Stag brand that most people remember. Originally it was a sign for White
Satin sugar. Apparently somewhere there is an old photo of Roy Rogers riding his horse Trigger
across the Burnside Bridge during the Rose Parade with the White Satin sign in the background.

                Although it's hard to tell with the hard hats, dust and hammering still going on, it
clearly seemed like the middle portion between the buildings with nicely preserved brick
cladding a kind of mini-winter garden, and a ceiling atrium flooding the space with illumination,
will be an extra special place to be. I also liked the studio space reserved for architecture classes
on the southeast corner of the White Stag building, where big look out onto the eternally under
construction Burnside bridge.
                Of the three buildings, the White Stag one seems the least interesting, with a very
simple brick palette that seems like it could have come from any time in the 20th Century, but
both the Bickel and Skidmore buildings are wonderful examples of classic late 19th century
Portland architecture with handsome detailing and color. That the mostly front Naito Parkway
and Waterfront Park gives the project the chance not only to re-invigorate Old Town, but the
waterfront as well.

As such, I was disappointed to hear that the main entrance to the Portland Center will be on
Couch Street, not on Naito Parkway as the architecture seems to indicate. However, it sounds
like a future renovation could easily restore the entrance at the front of the building where it
belongs. And even if it doesn't, it's clear that this project will be a real catalyst for this area,
achieving laudable historic preservation in prime downtown real estate while setting up the most
downtrodden area in the central city for a real renaissance.

It's all so nice, I can almost make myself forget that the UO's football team has arguably suffered
its most tragic season in its entire 113-year history.

The new Portland facility builds on an already strong UO tradition in the state's largest city, said
                                UO President Dave Frohnmayer.
 University of Oregon's Portland programs to move into Old Town landmark

Renovations are underway to convert Old Town Portland's White Stag Building and portions of
two other buildings into the White Stag Block, which by early 2008 will house the University of
                  Oregon's Portland programs in a single landmark structure.

 The historic White Stag and Hirsch-Weiss Building at 25 Northwest Naito Parkway, along with
the ground floor of the Skidmore Block Building and half of the ground floor of the Bickel Block
 Building, will be merged into a single complex. The three masonry buildings, embellished with
wrought iron details, were built at the turn of the twentieth century. The White Stag Building was
 used as a manufacturing and warehouse facility by the Willamette Tent and Awning Company.

    The White Stag Building was acquired in 1972 by the Naito family, a prominent fixture in
   Portland retail and real estate circles for more than eighty years. The family opened its first
business in Portland in 1921 when Hide Naito, who moved from Japan to Los Angeles at the turn
of the twentieth century, opened a curio shop in Old Town. That shop grew in 1947 to include an
     import business. Over the years, the family's holdings have grown to include some of the
                            Portland area's most well-known properties.

                                                                     Doug Campbell and Anne
  Naito-Campbell, Naito family representatives, present a symbolic key to UO President Dave
Frohnmayer and Art DeMuro, owner of the Venerable Group that is redeveloping the White Stag
                   Block as home of the University of Oregon in Portland.

   At a ceremony in the fall of 2006, the Naito family turned over the keys to the White Stag
Building to the UO, marking a new direction for Portland's Old Town and giving the university a
          place to enhance many long-running and successful Portland-area programs.

 "The Naito family has been associated with the White Stag Building for many years. I am very
pleased that the University of Oregon is moving its Portland programs here. I look forward to the
energy the university will add to the revitalization of this important and historic part of the city,"
        said Anne Naito-Campbell, a family member who took part in the fall ceremony.
The new Portland facility builds on an already strong UO tradition in the state's largest city, said
                                UO President Dave Frohnmayer.

   "We are excited to join the neighborhood, to expand our Portland programs, and to further
   strengthen our services to the greater Portland area," Frohnmayer said. "The University of
 Oregon is committed to Portland and expects to remain a long-term partner in the community."

The White Stag Building has been purchased by White Stag Block, LLC, managed by Venerable
Group, Inc. The university has signed an eighteen-year lease, with an option to buy at the eighth
 year, for the building and portions of the two other historic buildings also situated on the White
Stag Block. With approximately 90,000 square feet of available space, the new Portland facility
    will unite university academic programs in one place and will allow the university to host
  lectures, exhibits, and other public events. The center will include six classrooms, new event
  space for up to 250 people, a new library for architecture and journalism programs, a shared
 computer laboratory, and a new university book store and Duck Shop, which will also feature a
    café. In addition, the new facility will house administrative offices for seventy-five to 100
 employees, including AHA International, a study-abroad program provider that operates under
                             the auspices of the University of Oregon.

The UO's move into the White Stag Block marks the "passing of the torch from one of Portland's
 flagship families to our state's flagship university," Portland Mayor Tom Potter said at the fall
  2006 event. "In addition to all of the benefits of the university's expansion in Portland, I look
      forward to a long, fruitful partnership with the university, the Portland Development
              Commission (PDC), and the neighborhood to revitalize Old Town."

 "The Portland Development Commission is extremely pleased to be a financial partner in this
  project that will bring new vitality, jobs, and investment to the Skidmore-Old Town Historic
District," said PDC Executive Director Bruce Warner. "The University of Oregon's presence here
will offer a new 'front door' to the district and helps build tremendous confidence for others who
                                   may be looking to invest here."

The university's journalism, law, and architecture and allied arts programs are in strong demand
  among Portland-area professionals and prospective students. The School of Journalism and
 Communication's George S. Turnbull Portland Center opened its doors in 2006 and last spring
 began offering its Eugene-based students a Senior Experience, combining half-day internships
   with late-afternoon classes in Portland. Roundtable discussions bringing together working
communications professionals to discuss the issues of the day are offered on a regular basis and
              graduate seminars in strategic communication will begin in fall 2007.

The School of Architecture and Allied Arts has offered architecture and urban design courses in
 Portland for more than twenty-five years. Since 1998, its graduate program in architecture has
 been a centerpiece of the university programs offered in Portland. The school is known for the
excellence of its cultural and fine arts, digital arts, historic preservation, planning, public policy,
 and environmental design programs. The program in architecture includes more than seventy-
  five graduate and undergraduate students studying and working in Portland and will expand
                      enrollment with the addition of new faculty members.
 The UO in Portland site offers a master's degree program in applied information management,
  allowing mid-career professionals to enhance their skills in management, design, and applied
   research techniques. In addition, continuing education professional development programs
 feature workshops and certificate programs, including those in sustainability leadership and in
                                 festival and event management.

 The Oregon Executive MBA Program is a joint program of the University of Oregon, Portland
State University, and Oregon State University. This program recently moved to new facilities at
200 Southwest Market Street and is not included in the planned move of the university's Portland

 The University of Oregon's current Portland facilities are in the university-owned Willamette
  Block Building at 722 Southwest Second Avenue, as well as elsewhere in the city in leased

                               History of the White Stag Block »

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