Docstoc

The Walt Disney Company - PowerPoint

Document Sample
The Walt Disney Company - PowerPoint Powered By Docstoc
					The Walt Disney
   Company
 The Entertainment King
       James Ambrose
       Courtney Hamm
        Brandy O’Neal
       Joseph Rendon
Disney Timeline
 1923-Disney Brothers
  Cartoon Studio
 1927-”Oswald the
  Lucky Rabbit”
 1928-loses contract for
  Oswald the Lucky Rabbit
 1928-Steamboat Willie
  Premiers
Steamboat Willie
Disney Timeline
   1937-Snow White and the
    Seven Dwarfs
   1940-IPO
   1950-First Live-Action film
    & television debut
   1955-Disneyland
   1966-Death of Walt
    Disney
   1971-Walt Disney World
    Opens
Disney Timeline
   1982-EPCOT Center opens
   1983-Tokyo Disneyland
    opens
   1984-Michael Eisner and
    Frank Wells
Disney’s Success
   Creation of new
    characters
   Looking to the future
   Walt Disney’s Vision
Disney Timeline
   1987-First Disney Store
   1988-Who Framed Roger
    Rabbit
   1989-Disney-MGM Studios
    Theme Park
   1992-Euro Disney
Disney Timeline
   1992-Best Picture
    Nomination
   1994-Frank Wells dies
   1995-purchase of ABC TV
   1998-Animal Kingdom
   1998-First Cruise Ship
Issues
   Revitalization of TV and
    Movies
   Coordination among
    businesses
   Expanding into new
    businesses, regions, and
    audiences
   Maximizing Theme Park
    Profitability
                               Tokyo Disneyland
Revitalization of TV and Movies
   Network Television
    Programming
   Increased movie production
   Animation Department
Coordination Among Businesses
   Promotional Campaigns
   Internal Transfer Prices
   Conflict Resolution
   Corporate Marketing Function
Expanding into new businesses,
regions, and audiences
   Retail-as-entertainment
   Euro Disney
   Full Length Animated Features
Maximizing Theme Park Profitability
   Walt Disney World
   Tokyo Disneyland
   Euro Disney
   Disney America
Michael Eisner’s Effect
   Revitalizing TV and
    Movies
   Theme Parks
   New Businesses
Disney’s Diversification
   Vertical
   Geographic
   Product
   Effects of Diversification
                  Price




                  10
                  15
                  20
                  25
                  30
                  35
                  40
                  45




                   0
                   5
       1/2/1962

       1/2/1966
       1/2/1970

       1/2/1974
       1/2/1978

       1/2/1982




Date
       1/2/1986
       1/2/1990
                                 Adj. Close*




       1/2/1994
       1/2/1998

       1/2/2002

       1/2/2006
                                               Disney’s Stock Price History


                   Adj. Close*
Conclusion
Questions
and
Comments

				
DOCUMENT INFO