Brand Those Tweets by ProQuest

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K9Cuisine.com, a premium pet food and treats company, looked to social media as a way to promote brand awareness and generate Web site traffic. The company had begun using Twitter in early 2009 and had been on Facebook just prior to that, but its efforts weren't bearing any fruit. Owner Anthony Holloway was drawn to working with Emailvision, an on-demand email marketing company, because of the option to brand individually tweeted links with "K9Cuisine.com". By branding all tweets with Emailvision, K9Cuisine can push out a wide variety of pet-related content fused to its brand. The Web site has seen 60,000 click-throughs from using Emailvision and converts between 7% and 8% of unique visitors to a sale.

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