Vol. 20, No. 4, July/August, 2010 Midwest Japan External Trade Organization 1 East Wacker Drive, Suite 600 Chicago, IL 60601 Phone: 312-832-6000 Fax: 312-832-6066 www.jetro.org Newsletter Illinois • Indiana • Iowa • Kansas • Michigan • Minnesota • Missouri • Nebraska • North Dakota • Ohio • South Dakota • Wisconsin In this issue ... Robotics Trends Returns to Osaka City • JETRO Around the Midwest: Indiana State Fair Sciences, where I was to give a briefing Preview ... page 2 Guest View on major robotics markets. Meeting • Butler University Class takes a business-focused attendees came from Germany, the Japan tour ... page 3 United States, Taiwan, Korea and, of • Abercrombie & Fitch sees retail success in Japan .... course, Japan. The fact that a large page 3 Dan Kara, multi-national company headquartered in • High-Speed Rail Seminar attracts hundreds in Founder and Germany would hold a robotics meeting Chicago ... page 5 President, in Osaka, attracting attendees from Robotics Trends throughout the world, speaks to the high regard in which the Osaka area is held as From the During the week of June 6th, I had the an international robotics center. Chief privilege to travel to Osaka, Japan. As When the Bayer meeting was confirmed, President of Robotics Trends, a company it was clear to me that I should meet with Executive that is focused on business development, others from the Osaka robotics community. Director investment and innovation in the robotics However, there was only a short time industry, I was pleased to be visiting one of between when the Japan meeting was Tatsuhiro Shindo the leading robotics clusters in the world. confirmed and when it would take place. I Chief Executive Director, The last time I visited the Osaka area was do know a number of Japanese roboticists JETRO Chicago in 2005, and I was eager to see how the from the Osaka area, but the compressed robotics initiatives underway in the area had “Teamwork” matters most progressed in the intervening five years. I schedule, time differences and language barriers would have made it very difficult to was duly impressed. on earth and in space My trip highlighted the prominent position confirm meetings in Osaka before I would leave for Japan. One of the words I treasure is “Teamwork.” The first Osaka has in the robotics world. Visits Robotics Trends had worked many times message I gave to the members of JETRO Chicago to local Osaka robotics groups were in the past with the Japan External Trade after I became the Chief Executive Director was “Value coordinated to coincide with a meeting Organization. Typically, we work together teamwork, work together, and bring about our total at the Osaka offices of Bayer-Material power.” Our motto is ‘Let’s move forward!’ ‘Work hard,’ See “Robotics Trends” on page 4 and ‘Stay healthy’.” These are the principles that are backed by my experiences from working hard for the last Top Speakers set for Midwest U.S. - Japan 30 years. I had a chance to meet and talk with an astronaut, Dr. Association Meeting, September 12-14 in Detroit Koichi Wakata, in person when he visited Chicago. Dr. Attendees of the 42nd Annual Joint Meeting of The Midwest U.S. - Japan Association and Wakata is a well respected leading Japanese astronaut. The Japan - Midwest U.S. Association, in Detroit, Michigan will enjoy an agenda filled He boarded NASA’s space shuttle three times and all with leaders from government and industry, at the conference being held at the Detroit were successful missions. He was the first Japanese Marriott at the Renaissance Center. Leaders from Japan, including JETRO Chairman to qualify as a Mission Specialist (MS), an astronaut and CEO Yasuo Hayashi will be on the program. Mr. Hayashi will moderate an executive who operates the space shuttle. He boarded the panel on “Growth and Sustainability,” featuring Mary Ann Wright of Johnson Controls Endeavor and succeeded at a very difficult mission as Power Solutions, Inc., Takeo Inokuchi of Mitsui Sumitomo Insurance Company, Takeshi he beautifully operated the robotic arm, which requires Uchiyamada of Toyota Motor Corporation and Director at Toyota Technical Center, and complex and delicate operational skills. Moreover, in Kichisaburo Nomura of All Nippon Airways Co., Ltd. 2009 he became the first Japanese to stay 4 months at The welcome reception is on Sunday evening at the Henry Ford Museum, with the official the International Space Station (ISS), building the first Opening Ceremony on Monday morning, featuring opening remarks from Hon. James Japanese Experiment Module (JEM) known as “Kibo” R. Thompson, U.S. Conference Chairman, Senior Chairman, Winston & Strawn & former (translates to “hope” in English)”, Japan’s first human Governor of Illinois, along with Yuzaburo Mogi, Japan Conference Chairman, Chairman & space facility. CEO, Kikkoman Corporation, and Michigan Governor Jennifer Granholm, the Conference See “Chief Executive Director,” page 2 See “Midwest U.S.-Japan” page 4 This material is distributed by JETRO Chicago on behalf of Japan External Trade Organization, Tokyo, Japan. Additional information is available at the Department of Justice, Washington, D.C. In this issue ... • Butler University Class takes a business- focused Japan tour ... page 3 • Guest View: Robotics Trends in Osaka... page 1 • High-Speed Rail Seminar attracts Midwest Newsletter hundreds in Chicago ... page 5 July/August, 2010, Page 2 • Midwest U.S.-Japan Meeting attracts top speakers ... page 1 Back to Page 1 Chief Executive Director ... from page 1 JETRO Around the I asked Dr. Wakata, “What is most important Midwest in relation to the activities in space?” He immediately answered “It is teamwork.” At the space station, astronauts successively work minute by minute using the finest technologies Seminars, Meetings and Events from the participating countries, such as the U.S., Russia, and Japan. However, the greater amount of specialized work an astronaut executes tends to be completed as individual work. Therefore, they make sure to secure time together, even if for a short time, to gather around the captain, have meals together, and communicate in order to strengthen their teamwork. Dr. Wakata clearly stated, “Activities in space will not succeed without good teamwork.” He also told me that the most effective way for astronauts to deepen a trusting relationship was to exchange and share space food between the Japanese, American, and Russian crews, which I thought was heart-warming. He said that Seminars for Japanese Business presented in the relationship that we in Japan describe as “company that shares rice from the same pot” Chicago and Detroit (means to “break bread together” in English), can On Tuesday, July 20 in Chicago, and Wednesday, July 21 in Detroit, JETRO Chicago presented seminars for Japanese businesses reviewing business opportunities in Brazil. Among the also be established in space. According to his presenters were Mr. Rei Oiwa from JETRO Sao Paulo (above left), and Mr. Tatsuhiro Shindo of astronaut team members, the Japanese space JETRO Chicago (above right). food was more delicious as compared to the American and Russian space food. Therefore, the astronauts from the other countries appreciated Reception and luncheon preview Japan that he shared the Japanese space food, and by exhibit at Indiana State Fair doing so, it deepened their trusting relationships. The Indiana State Fair is featuring the “Bridges to Japan” Exhibition It was another precious opportunity for me to learn during its run from August 6-22. A media luncheon and a preview about the importance of teamwork. reception on August 4 provided an advance look for VIPs and the press. At left, Indiana Governor Mitch Daniels and JETRO Chicago’s Needless to say, I think you have experienced the Tatsuhiro Shindo preview the pavilion. at the August 4 reception. importance of teamwork in real life through work, Below left: At the preview reception, Governor Daniels with the social activities and so on. Japan and the U.S. I-Fairy robot from Kokoro Co., Ltd., and Theresa Kulczak, Executive competed well in FIFA World Cup Soccer and it Director of the Japan America Society of Indiana. was truly the victory of teamwork. I am glad to Below right: At the media luncheon, Eiji Ogiyama of Kokoro Co., Ltd., see the victory of teamwork and total power, which Tomonori Shibahara of JETRO Chicago, First Lady of Indiana Cheri Daniels, Kevin Kalb of JETRO Chicago, and the I-Fairy robot. I emphasize and repeat, happening in various Look for more coverage and photos from the Bridges to Japan Exhibition areas. Things one cannot accomplish by oneself in the next issue of the JETRO Chicago Midwest Newsletter. can be accomplished if everyone comes together and contributes as a team, bringing about total power. Teamwork. What a great word. On his visit to Indiana for the State Fair, JETRO Chicago Chief Executive Director Tatsuhiro Shindo is welcomed by Mitch Roob, Secretary of Commerce, Indiana Economic Development Corporation. In this issue ... • JETRO Around the Midwest: Indiana State Fair Preview ... page 2 • Guest View: Robotics Trends in Osaka... page 1 • High-Speed Rail Seminar attracts Midwest Newsletter hundreds in Chicago ... page 5 July/August, 2010, Page 3 • Midwest U.S.-Japan Meeting attracts top speakers ... page 1 Back to Page 1 Butler University (Indianapolis, IN) MBA students combine corporate visits, campus lectures and cultural activities in Japan By Noriko Yagi, Ph.D., Butler University At the Ninen-zaka, on the way to Kiyomizudera temple in Kyoto. Roberto Curci, Ph.D., Butler University Students from Ritsumeikan University guided the tour. Front In today’s globalized business environment, leaders need to develop an row: Mari Fukuda (Ritsumeikan), international business perspective and a global mindset. In response to and Prof. Noriko Yagi (Butler). Back such a calling of the age, the MBA Program in the College of Business at row: Natsumi Maeda (Ritsumeikan), Nathan Bobay (Butler), Mindy Butler University provides various opportunities for overseas study trips to Schoeff (Butler), Yuta Okumura students. This past May a group of five students took the opportunity to (Ritsumeikan), Matt Girardi (Butler), visit Japan. The one week trip included lectures at affiliated universities Katrenia Reed-Hughes (Butler), and Prof. Roberto Curci (Butler). in Japan, corporate visits, and cultural activities, both in Tokyo and Kyoto. The theme of this trip was “Japan in Transition.” Students were assigned Also important was the students’ observation of Japan as a significant to read articles that discussed the current state of Japanese economy, market, especially in contrast to China. Nathan Bobay, a marketing and business and culture before the trip. Many of the articles emphasized international business major, wrote, “One gentleman at JETRO noted current changes in Japan. What did the students find? Below are their that Japan is still the second largest economy in the world despite reflections after the trip. their twenty year recession. In the U.S. we have such a pre-conceived One focus of interest was lifetime employment. Michael Lochtefeld, a notion that Japan’s economy is in shambles, but to be there and witness leadership major, wrote, “Although we discussed in our pre-trip meeting it firsthand you quickly realize it is not. There is still plenty of money that the concept of lifetime employment was declining or reserved for moving around and being spent there.” A visit to Eli Lilly Japan also larger companies, my interaction with some people we met indicated that affected the students’ view of Japan as an important market for the the practice was still strongly supported and rooted in Japanese culture. U.S. For Lilly, Japan is the second largest market next to the U.S. Mindy For example, when I was talking to Yuta, one of the students we met in Schoeff, a marketing major, noted, “The growth of the pharmaceutical Kyoto, he had a job lined up at Kyocera. In talking with him he expected market in Japan was surprising to me. Mr. R. Byron Siegel, Senior to work there his entire life.” Matt Girardi, a finance major, joined this Director, Corporate Affairs, Eli Lilly Japan K.K., identified growth line of observation by noting that “During our visit to OMRON’s research opportunities in areas like treatment of cancer, diabetes and depression. I and development facility in Kyoto, we learned that of the 250 employees hadn’t considered these diseases as exclusively Western, but I also hadn’t working there, 95% of them were hired right out of college. Numbers like given much thought to how they would be treated in Japan either.” that are unheard of in the United States.” One issue which was aligned with the pre-trip reading was the necessity of change toward the better use of labor in Japan. Female workers are At the Tokyo Stock Exchange. Front an example. One of the things that caught students’ attention was the row: Matt Girardi, Prof. Noriko receptionists who greeted them at every corporate visit. They were all Yagi, and Mindy Schoeff. Back row Prof. Minoru Kasori (Seigakuin women, young and beautiful. Katrenia Reed-Hughes, a leadership major, Univ.), Prof. Roberto Curci, Nathan wrote, “What was their career path? When they started to age, or God Bobay, Katrenia Reed-Hughes, forbid, eat too much western food and became a size 8, what would their Michael Lochtefeld, and Prof. Kazuko Hara (Seigakuin Univ.). next job be at Dentsu?” In conclusion, we believe that the study trip to Japan achieved its goal. Michael’s closing remarks in his report says it all. “In summary, I believe that the study trip improved my cultural intelligence and gave me greater insight into the global business community.” JETRO assists Abercrombie & Fitch, as they open Tokyo Flagship store Tokyo’s Ginza neighborhood has long been famous for its exclusive and t-shirts as they entered the store. By the end of the day, more than shopping. Upscale department stores like Mitsukoshi and Wako and 5,000 shoppers visited the store, resulting in the company’s highest luxury boutiques from Louis Vuitton, Chanel, Dior and Gucci line the grossing opening ever. streets. Abercrombie & Fitch (A&F), the casual clothing retailer, joined these high-end stores when the company opened its first Asian outlet in Tokyo The new building was designed by Selldorf Architects to echo the New in December. The Tokyo store will serve as the company’s flagship in the York flagship. With 11 floors of retail space plus two top floors of offices, region as the retailer expands the A&F brand in Japan and Asia. the A&F store is now the tallest building in the Ginza. The glass & steel exterior and rich wood interior combine with heart-pumping music When the doors opened on December 15th, more than 800 people and the scent of A&F’s signature fragrance to create a unique sensory were lined up outside the store, including many who waited overnight. Shoppers were greeted by muscular male models dressed in A&F jeans See “Abercrombie & Fitch” on page 4 In this issue ... • Abercrombie & Fitch sees retail success in Japan .... page 3 • Guest View: Robotics Trends in Osaka... page 1 • High-Speed Rail Seminar attracts Midwest Newsletter hundreds in Chicago ... page 5 July/August, 2010, Page 4 • Midwest U.S.-Japan Meeting attracts top speakers ... page 1 Back to Page 1 Guest View: Robotics... from page 1 Abercrombie... from page 3 to bring Japanese government officials and Robot Laboratory, an entity set up by the city of experience. representatives from robotics companies to Osaka to support the development of a robotics A&F is eager to grow their brand more in the United States to speak at conferences cluster. Multiple groups and companies were Europe and Asia. In late 2010, the company and demonstrate technology and products represented at the meeting. Actually, the expects to open its second Japanese store in at robotics tradeshows. We have found that meeting was more of a series of exchanges Fukuoka, which the company hopes will help it is in the interest of all, and benefits all, to regarding robotics markets and shared them penetrate China and Korea. Ahead of the educate the international marketplace, share opportunities. It seemed to me that compared Ginza store opening, the company had already information and form partnerships. to my earlier visit, the current Robot Laboratory hired more than 1,000 employees in Japan. projects were more focused on developing I contacted Kevin Kalb at the JETRO Chicago products for near term commercial release, as The December grand opening was the office, and he was able to quickly confirm opposed to programs in 2005 that emphasized culmination of almost four years of planning. meetings for me in Osaka. Takayuki Toriyama, highly advanced robotics systems, but In 2006, the decision to expand into Japan Manager of International Relations in the Osaka technologies which would not be commercially was finalized and A&F began scouting site Mayor’s office, was kind enough to escort me viable for decades to come. The final Osaka locations in Ginza and Omotesando. JETRO to a number of meetings (see below). Matthew robotics company I visited was Vstone, a maker worked with the A&F team in the United States Fisher, Chief Technical Officer of Texas-based of humanoids for the research and consumer and Japan, providing guidance on setting up a KumoTek Robotics, a company that has markets. Again, the meeting was a forthright corporation in Japan and regulations affecting partnered with Tokyo’s Kokoro Co., Ltd. and other information exchange about products, markets, clothing retailers. A&F also took advantage of Japanese robotics firms on various products partnerships and opportunities. free temporary office space at the JETRO Invest and projects, also assisted me. Of course, none Japan Business Support Center (IBSC) in Tokyo. of the meetings would be possible without It is clear that the relationships, often personal, the willingness of local robotics companies to that Robotics Trends has developed over time A&F was originally founded in 1892 as a rearrange their busy schedules on very short with JETRO, the City of Osaka and Osaka sporting goods store and outfitted customers notice to accommodate my schedule. area robotics companies, have worked for the like Teddy Roosevelt, Charles Lindbergh and benefit of all concerned. The city of Osaka Ernest Hemingway. The company, which is My first stop after the Bayer meeting was at and Osaka area robotics companies are very based in New Albany, Ohio, is today known as the office of the Mayor of Osaka where I met open to working with North American firms to a youth brand, with its jeans, shirts and t-shirts with the Director of International Relations and create partnerships, build robotics products and popular with teens and young adults. others to discuss business and investment expand the robotics industry. opportunities in the Osaka area. Next up was In addition to A&F, the company has three offshoot brands: abercrombie, Hollister Co., and Gilly Hicks. In total, the company operates Midwest U.S.-Japan... from page 1 more than 1,100 stores and had revenue of Contact JETRO Chicago Host. Other VIPs scheduled to offer greetings more than $3.5 billion in 2009. The Tokyo store include: Hon. Kuninori Matsuda, Consul General follows successful launches of flagship stores of Japan in Detroit; Gov. Mitch Daniels, State in New York in 2005, JETRO Chicago is located at 1 East London in 2007, and Wacker Drive, Suite 600, Chicago 60601. of Indiana; Gov. Yukiko Kada, Shiga Prefecture; Gov. Jim Doyle, State of Wisconsin; Gov. Kiyoshi Milan 2009. Phone: 312-832-6000; Fax: 312-832- 6066; website: www.jetro.org Ueda, Saitama Prefecture; Gov. Dave Heineman, The opening of A&F’s State of Nebraska; Gov. Mark Parkinson, State Ginza flagship is For general information, call the number of Kansas (invited); Gov. Pat Quinn, State of representative of the above, or for a specific inquiry, use the form Illinois (invited); and Gov. Jay Nixon, State new trend towards at www.jetro.org (select “Contact JETRO” of Missouri. Among the Monday keynote value in Japan. Sales from the menu bar at left). speakers is H.E. Ichiro Fujisaki, Japanese of luxury goods are Ambassador to the United States. A luncheon declining sharply, keynote address will be presented by Dr. Phillip with more Japanese Hessberg, President of the Detroit Institute of consumers embracing For Invest-in-Japan and robotics Ophthalmology. reasonably priced The Abercrombie & Fitch information contact Kevin Kalb, at Tokyo store Among the Tuesday speakers during the closing goods. A&F joins firstname.lastname@example.org. ceremony will be Hon. George Hisaeda, Consul companies like ZARA, H&M and Forever 21 For biotech information, contact Robert General of Japan at Chicago that have also expanded into the Japanese Corder, at email@example.com market, eager to take advantage of this new The overall theme of the conference is trend. JETRO has worked extensively with these “Powering the Future: Transformation & Growth retailers to assist them as they set up their Japan Strategies.” Look for the latest program operations. To learn more about how these information and updates, including the companies utilized JETRO services, contact registration page, at www.midwest-japan.org. Robert Corder at firstname.lastname@example.org. In this issue ... • Butler University Class takes a business- focused Japan tour ... page 3 • Guest View: Robotics Trends in Osaka... page 1 • Abercrombie & Fitch sees retail success Midwest Newsletter in Japan .... page 3 July/August, 2010, Page 5 • Midwest U.S.-Japan Meeting attracts top speakers ... page 1 Back to Page 1 Hundreds Congregate in Chicago to Learn About High Speed Rail Japan’s Transportation Minister Visits Chicago in Hopes of Revolutionizing Midwest Rail Reported by Steve Huynh, JETRO Chicago Intern Over 500 business people from around the world attended the High Speed Rail Seminar in Chicago, held on June 28th at the Union League Club of Chicago. The seminar was organized by Japan’s Ministry of Land, Infrastructure, Transport and Tourism (MLIT), the Ministry of Foreign Affairs (MOFA), the Ministry of Economy, Trade and Industry (METI), the Japan Institution for Transport Policy Studies (ITPS), the Council for Global Promotions, the Japan International Transport Institute (JITI) and JETRO to encourage implementation of high speed rail (HSR) in the Midwest and showcase Japan’s Shinkansen, or HSR, technology. Approximately 500 people attended the event. Seiji Maehara, Minister of Land, Infrastructure, impact that HSR technology could have on Americans because it is far Transport and Tourism (right center) more advanced than any rail technology currently in use in the US today. Congressman Lipinski was highly impressed with Japan’s HSR system, especially its on-time performance and high level of comfort and safety. Minister Maehara stressed the Shinkansen’s extraordinary safety record, pointing out that in 45 years of operation, there have been zero passenger fatalities due to derailments or collisions. Also, the amazing efficiency of the Shinkansen technology has resulted in an average delay The seminar and exhibition of Japanese rail technology demonstrated time of less than a minute. Along with the ability to travel at high speeds how HSR would benefit the Midwest. Seiji Maehara, Japan’s Minister of even in the harshest weather conditions, the Shinkansen has achieved Land, Infrastructure, Transport and Tourism, explained how Tokyo’s main unprecedented accomplishments in railway transportation. Minister Shinkansen hub helped facilitate economic growth. Ichiro Fujisaki, the Maehara stated that HSR not only delivers efficiency, safety and comfort Ambassador of Japan to the United States, and Minister Maehara both but that it is also environmentally friendly. The advanced technology stated their belief that the city of Chicago is a suitable location for a HSR and light-weight materials used to make HSR trains allow for everyday hub, which could help revitalize the Midwest economy as it did for Tokyo transportation using significantly less energy and producing lower carbon decades ago. Ambassador Fujisaki said that the Japanese government’s emissions, providing a cleaner, greener way to travel. objective is to give back to Americans by sharing their knowledge and experience with HSR. The success of the Shinkansen in Japan has not Belief that High Speed Rail May Rejuvenate the Economy only provided an improved method of travel, but many other economic HSR has shown significant economic benefits. Speaking on behalf of Gov. benefits that accompany a HSR deployment. Satoshi Seino, the President Pat Quinn, Illinois Department of Transportation Secretary Gary Hannig and CEO of JR East Railroads, said that Japan wishes to collaborate with said that the governor is working to secure funding for HSR in Illinois as the American government in order to make the implementation of HSR a part of his economic recovery plan. The state government is currently positive experience, and not as a mechanism to sell the American people hoping to increase the speed of several Amtrak trains from 79 mph to a railway system. 110 mph. Over time, Illinois expects to have fully operational railways by High Speed Rail in the Midwest Region… 2035, with designated HSR trains operating at speeds of over 200 mph. Why Now? With more Federal funds, the state estimates that approximately 42,000 new jobs would be created by HSR projects in Illinois. Gov. Quinn hopes In January 2010, President Obama allocated that the development of a HSR hub in Chicago would resurrect the area’s $8 billion in federal funds toward the creation manufacturing sector as well as decrease traffic congestion. Connecting of HSR in the US. Currently, the state of Illinois Chicago with other cities in the region such as Indianapolis, Cincinnati qualifies for $1.2 billion in grant money for and Minneapolis will also help rejuvenate the greater Midwest economy. this major endeavor. The success of Japan’s Shinkansen has convinced many federal and JITI Director of International Affairs Yuki Tanaka described the positive local government officials to support HSR in impact of a HSR station on a local economy. The presence of a the Chicago region, including Congressman HSR station can lead to an increase in tourism, consumption and Daniel Lipinski and City of Chicago Department manufacturing. She explained that as more people travel and consume, of Transportation Commissioner Bobby Ware, Satoshi Seino, President and more businesses and shopping centers will be created near the station who represented Mayor Richard M. Daley at the CEO, East Japan Railway to meet this demand. This not only satisfies consumers, but also creates Co., Deputy Chairman, employment opportunities for local residents. Ms. Tanaka cited a seminar. The design of the Shinkansen alone Council for Global has created a high sense of optimism about the Promotion of Railway See “High Speed Rail” page 6 In this issue ... • Abercrombie & Fitch sees retail success in Japan .... page 3 • Guest View: Robotics Trends in Osaka... page 1 • High-Speed Rail Seminar attracts Midwest Newsletter hundreds in Chicago ... page 5 July/August, 2010, Page 6 • Midwest U.S.-Japan Meeting attracts top speakers ... page 1 Back to Page 1 High Speed Rail ... from page 5 JETRO Chicago assists Link Japan in opening Midwest Regional Rail Initiative Shizuoka office report that estimated the Link Japan KK, the representative office for Link overall economic benefit of the Engineering of Plymouth, Michigan, has recently proposed Midwest HSR hub to opened their office in Shizuoka Prefecture, be $23.1 billion. Despite the with the assistance of JETRO Chicago and projected benefits to the region, the JETRO Tokyo IBSC (Invest Japan Business Support Center). Link the most challenging issue is Engineering Company is a multinational company dedicated to the developing a plan to finance design and manufacture of precision test equipment and a provider of HSR in the Midwest. Gov. Quinn comprehensive testing services for a wide variety of vehicle components. Central Japan Railway Company exhibit is currently exploring options Link’s office for equipment and service in Japan will into ways to bring this project be headed by General Manager Hidetoshi Shimizu. to fruition. While Link has been selling test systems in Japan Companies such as Kawasaki Rail Car Inc., Nippon Sharyo U.S.A. Inc., for years, they believe their new presence in Japan Mitsubishi Electric Power Products Inc. and Toshiba International Corp. will enable them to further strengthen their support have all shown interest in building HSR components in the US. These of the Japanese market, as well as Japanese organizations helped to build Japan’s rail network and possess the companies throughout the world. know-how necessary to create HSR in the US. With large manufacturing Mr. Hidetoshi Shimizu and warehousing facilities in the US, these companies have the ability to manufacture the rolling stock and equipment needed to build a HSR system. The creation of HSR would change the American economic and JETRO at BioJapan 2010 The Japanese government has identified the life science sector as transportation systems for generations to come. Japan has more than 50 one of the key strategic areas that are essential for the country’s years of experience and knowledge with HSR systems. The governments economic future. The life science industry encompasses biotechnology, of the US and Japan, in partnership with the private sector, should work pharmaceuticals, medical devices and health care, all areas where together and collaborate on the planning and construction of the HSR Japanese companies are on the leading edge. JETRO continues to play system in the Midwest, which will ensure the smooth implementation of an important role in connecting the life science communities in Japan this unprecedented project. and the United States. To view the presentations from the Chicago HSR seminar, visit JITI’s In May, the Biotechechnology Industry Organization (BIO) held their website at www.japantransport.com. annual conference and exhibition in Chicago. JETRO Chicago organized the Japan Pavilion at the 2010 BIO International Conference and Special thanks to our summer intern Exhibition, where 18 companies and research organizations from Japan Steve Huynh, a senior at Indiana University, interned with JETRO showcased their technology. Chicago’s business development team in late June, July and August. Steve is majoring in Public Financial Management and is considering a In September, JETRO will present the BioLink Forum during BioJapan career in the public sector. While at JETRO, Steve worked on a range 2010. Held annually in Yokohama, BioJapan is Asia’s largest biotech of different projects, including the Service Robot Demonstrations at event. The highlight of JETRO’s BioLink Forum is the Cluster Networking the Indiana State Fair. All of us at JETRO Chicago greatly appreciated Reception, which will be held in the evening on Thursday, September Steve’s hard work and wish him the best as he heads back to school 30th. Biotechnology clusters from around the world will exhibit poster for his senior year. displays, highlighting the attractive features of their clusters and key companies in their region. In 2009, 70 biotech clusters from 20 countries participated in the event, which was attended by almost 400 guests. JETRO to have a booth at IMTS in Chicago The BioLink Forum is free of charge however advance registration is In September, JETRO will participate in the 2010 International required. Visit www.jetro.go.jp/form/fm/iab/biolink2010_visit_e to Manufacturing Technology Show (IMTS), to be held at Chicago’s register. For more information about BioJapan or to learn more about McCormick Place. Manufacturing professionals from all over the world JETRO’s biotech activities, contact Robert Corder at 312-832-6000. will attend IMTS to see the newest technology in metal cutting, machine tooling, welding, heat treating and finishing. The show, which runs from Monday, September 13 through Saturday, September 18, is CORRECTION organized by the Association for Manufacturing Technology. IMTS is held In the June edition of the JETRO Chicago Midwest Newsletter, an every two years in Chicago and is the largest industrial exhibition in North incorrect date appeared in the feature on the City of Osaka, concerning America. More than 1,100 exhibitors and more than 92,000 people from the year in which the Chicago Chamber of Commerce and the Osaka 116 countries are expected to attend the 2010 event. Visit JETRO in the Chamber of Commerce will be entering the 40th year of their sister West Building at Booth 1946. chamber agreement. That anniversary will take place in 2011.