2011 MEDIA KIT - PDF by zhangyun


									( 2011 MEDIA KIT


    MyBusiness Magazine                                                                                                     3–8
    Place your ads next to exclusive MyBusiness reader content. Find out who reads MyBusiness, and how
    readership compares to other business magazines. Plus, find the MyBusiness rate card on pg. 8.

    MyBusiness Magazine Online                                                                                                    9
    The revised NFIB.com includes a redesigned MyBusiness magazine online.

    NFIB.com                                                                                                             10–14
    NFIB.com offers several pricing options, as well as numerous placement possibilities on high-traffic Web
    pages. Be a primary or co-sponsor of a custom-created resource center on a selected topic, or advertise
    on primary and secondary landing pages. Plus, find rates for NFIB.com on pg. 10.

    Multimedia & Other Opportunities                                                                                     15–17
    Sponsor a webinar, newscast, podcast or enewsletter and offer valuable advice and engagement
    opportunities for small business owners. Learn about NFIB partnerships and other sponsorship opportunities.

                                   APEX AWARD
                                   • APEX Awards for Publication Excellence: Excellence, Design/Spread, “A Day in the Life,”
                                      June/July 2007
                                   • APEX Awards for Publication Excellence: Writing, Aug./Sept. 2007
                                   • APEX Awards for Publication Excellence: General Excellence, Writing, Dec. 2006/Jan. 2007
                                   • APEX Awards for Publication Excellence: General Excellence, Design/Spread, Feb./March 2007
                                   • APEX Awards for Publication Excellence: General Excellence, Magazine and Journal Writing,
                                     June/July 2005

                                   PEARL AWARD
                                   • Pearl Award, sponsored by the Custom Publishing Council: Best Regular Department (silver),
                                     MyBusiness Manual

                                   ASBPE AWARD
                                   • American Society of Business Publication Editors: Best Regular Column, MyWay
                                   • American Society of Business Publication Editors: Best Department, MyBusiness Manual and
                                     Uncommon Enterprise

                                   ABM AWARD
                                   • American Business Media’s Jesse H. Neal National Business Journalism Award: Best
                                     Department, MyBusiness Manual

1    NFIB MEDIA PLANNING GUIDE • www.NFIBvirtualmediakit.com

 About MyBusiness                                                          MASTER MARKETER SETH GODIN REVEALS YOUR SECRET SMALL BUSINESS MARKETING ADVANTAGE

 Magazine & NFIB.com:                                                                                                                        www.NFIB.com/business-resources

                                                                                                              The National Federation of Independent Business Magazine

 The National Federation of Independent Business (NFIB)                                                                                                      March/April 2010

 is the nation’s leading small business association,
 representing small, independent business owners in                                                                 NFIB grades
 Washington, D.C., and all 50 states. NFIB’s powerful                                                                                  AVOIDING THE
 network of grassroots activists voices its opinion                                                                                    EXIT PLAN
 directly to state and federal lawmakers through a unique                                                                              CRISIS
 members-only ballot, thus playing a critical role in
 supporting America’s free enterprise system.                               How America’s
 A nonprofit, nonpartisan organization founded in 1943,
 NFIB represents the consensus views of its members
                                                                                       JOBLESS                                     CAN
 in Washington, D.C., and all 50 states. NFIB’s award-                                                                             HELP YOUR
 winning member magazine, MyBusiness, helps members                                                                                BUSINESS
 run and grow their businesses. And it keeps them on top
 of the initiatives NFIB is advancing on their behalf.
 NFIB.com is the online home for the leading small
 business association, the National Federation of
 Independent Business.
 Small business owners and partners turn to NFIB.com
 for the information, tools and resources they need to run
 their businesses. Why? Because NFIB.com offers free
 expert advice on a variety of small business issues from
 experienced, successful business professionals. Beyond
 that, NFIB is a trusted source of policy information and
 a gathering place for small business owners looking to
 learn from and collaborate with like-minded people.

                   TO JOIN THE NATIONAL
                   FEDERATION OF
                   INDEPENDENT BUSINESS,
                   YOU MUST BE AN
                   OWNER OR
                   OF A SMALL BUSINESS.

                                                      NFIB Advertising Program • 301-215-6710 • NFIB@townsend-group.com                                                     2

MyBusiness delivers the highest composition of
owners/partners of all business publications, by a
wide margin. The MyBusiness audience is made up
of small business owners who are                                               MYBUSINESS CELEBRATES 20 YEARS WITH BUSINESS INSIGHT FROM 20 MEMBERS
                                                                               AUTHOR DOUG HALL TALKS ABOUT OVERCOMING INERTIA AND EMBRACING THE MAVERICK MINDSET

the decisionmakers, purchasers                                                                                                              www.NFIB.com/business-resources

and influencers in their companies.                                            Is Franchising
                                                                                                                                              The National Federation
                                                                                                                                                      of Independent
                                                                                                                                                  Business Magazine
                                                                                                                                                            July/August 2010

                                                                               FOR YOU?
                                                                               Read Our Guide

Reader Profile                                                                                                                                  Scholarship
                                                                                                                                            Winners Charge
                                                                                                                                              Into Business

Total audience                                                   925,000
                                                                               Normal                  The NEW
                                                                                                            TICE ST
                                                                                                                   AR       CAROLY
                                                                                                                                  N KEPC
                                                                                                                                        HER ON

Rate base                                                        475,000
                                                                                                                                 Small Businesses                         SOLITU
                                                                                                                                    Adjust to the
Male                                                              68.5%                                                             New Realities
                                                                                                                                    in Lending

Female                                                            31.5%                                                                                                         www.N

Average age                                                        53.5                       Is the S
                                                                                                      BA Fin
                                                                                                                                                                                The Na
                                                                                                                                                                                        of Ind deration

                                                                                                                                                                                   Busines ependent
                                                                                                                                                                                            s Mag
                                                                                                            ally                                                                                  azine

                                                                                          UP? PING
                                                                                                                                                                                            May/J une 201

Median age                                                         47

                                                                                                                                                                                 Reform are
Age 25-44                                                         19.6%                                                                                                         and Yo
                                                                                                                                                                                Busine ur

                                                                                      20 Mem
Age 45-64                                                         51.7%                                                                                                             ?

College educated
                                                                                        20 Insig rs
Graduated college or more                                         42.3%                         hts
Median HHI                                                      $100,364                                                                                 Celebr iness
                                                                                                                                                         20 Yea ates
Average HHI                                                     $125,500                                                                                       rs
HHI $75,000+                                                      65.7%
HHI $100,000+                                                     53.3%
Net worth $500,000+                                               73.3%
Net worth $700,000+                                               63.7%
Net worth $1,000,000+                                             51.6%
Median net worth                                                $877,300
Average net worth                                              $1,397,200
Owner/partner                                                     92.7%
Average length of time in business                              29.6 years
Average number of employees                                   16.3 employees
Average total revenue in 2007                                  $1,784,500

3   NFIB MEDIA PLANNING GUIDE • www.NFIBvirtualmediakit.com

              OF READERS HAVE A
                                                                       OF READERS ARE DIRECTLY INVOLVED
              MANAGEMENT JOB TITLE                                     IN INITIATING, RECOMMENDING, ORDERING
                                                                       OR APPROVING BUSINESS PURCHASES

MyBusiness small businesses are
well-established and successful.
Readers’ companies are growing
and they are optimistic about the
future of their businesses.
                                29.6                             24.8
   Of respondent
                               Average age of
                              business, in years.            minutes
                                                             Average number
  businesses are                                              of minutes that
described as retail
trade, construction
 or manufacturing
                              Median revenue
                                                              members spent
                                                             reading an issue
                                                               of MyBusiness
     concerns.                  reported in 2007.                magazine.
                                                                                         MyBusiness readers:
                                                                                         well-educated, affluent and
                                                                                         powerful purchasers.
              Readers are long-standing and                                              AVERAGE AGE:
                 loyal members of NFIB.
                                                                                         ATTENDED COLLEGE:

    10.1                                   YEARS
                                           Average length
                                             of membership
                                                                                         AVERAGE NET WORTH:
                                                                                         AVERAGE HHI:
Source: 2008 MyBusiness Subscriber Study, MRI Market Solutions                           $125,000

                                                                  NFIB Advertising Program • 301-215-6710 • NFIB@townsend-group.com   4

    Business Profile
                                                         MyBusiness   U.S. 18+   Index
    Owner/Partner                                             92.7%    10.0%      927
    Management Job Title                                      89.3%    11.6%      770
    Business Purchase Decisionmaker                           98.4%
    Type of Business
            Construction                                      18.6%     9.4%      198
            Manufacturing                                     14.5%     9.6%      151
            Retail Trade                                      28.4%     7.3%      389
            Finance-Insurance-Real Estate                      9.4%     7.3%      129
            Professional Services                              7.8%
    Primary Work Location
            Office/Company                                    84.3%    92.2%      91
            Home-based                                        15.7%     7.8%      201
    Company Size
            <10 people                                        63.0%    19.2%      328
            10-24 people                                      21.8%     7.0%      311
            25+ people                                        15.2%    45.5%      33
    Median No. of Employees                                    6.7     167.3

    Business Purchase
    Selected Categories
                                                         MyBusiness   U.S. 18+   Index
    Banking Services                                          77.8%    5.7%      1365
    Office Supplies                                           73.5%    19.2%      383
    Advertising/Promotion                                     72.2%     8.0%      902
    Telecom Equipment/Services                                66.5%    7.6%       875
    Personal Computers                                        62.4%    7.9%       790
    Property/Group Insurance                                  60.8%    3.2%      1900
    Truck-Auto Purchase/Rental/Lease                          59.8%    4.5%      1329
    Printers                                                  57.8%    6.7%       863
    Office Furniture/Furnishings                              53.9%    7.7%       700
    Payroll Systems                                           53.3%
    Copiers                                                   50.6%     5.7%      888
    Freight/Express Services                                  43.3%     4.9%      884
    Travel Arrangements                                       43.3%     8.2%      528
    Investment of Corporate/Employee Funds                    37.3%     1.8%     2072
    Networking Hardware/Software                              32.2%     4.3%      749
    Real Estate/Plant Site Location                           30.6%     1.7%     1800
    Web Development Software/Services                         21.6%     2.7%      800
    Video Conferencing Equipment                               7.1%     1.5%      473

    Source: 2008 MyBusiness Subscriber Study, MRI Market Solutions

5   NFIB MEDIA PLANNING GUIDE • www.NFIBvirtualmediakit.com
Advertising with NFIB provides an opportunity to reach
your best prospects: Virtually all of NFIB members are
owners and partners of small businesses. In fact, according
to MRI, MyBusiness delivers the highest composition of all
business publications, by a wide margin.

Our Readers
                          U.S.          MyBusiness       Entrepreneur           Fast Company                   Inc.
Total audience                             925,000            2,741,000              2,842,000              1,251,000
Rate base                                  475,000             600,000                725,000                700,000
Male                      48.2%             68.5%               59.9%                  65.2%                  63.5%
Female                    51.7%             31.5%               40.1%                  34.8%                  36.5%
Median age                 45                47                   41                     44                     43
Age 45-64                 33.7%             51.7%               32.6%                  39.2%                  39.5%
Married                    56%              71.4%               57.6%                  59.9%                  57.7%
Median HHI               $56,565           $100,364            $84,982               $100,210                $102,881
HHI $75,000+              35.9%             65.7%               56.4%                   62%                    59%

Their Companies
                          U.S.          MyBusiness       Entrepreneur           Fast Company                   Inc.
 Owner/Partner            6.8%              88.1%               14.3%                  8.8%                    8.3%

 Directly Involved in     20.7%              79%                42.9%                  40.1%                  43.6%
 Business Purchases

 Less Than 50             20.1%              91%                26.8%                  21.7%                  21.1%

 Greater than 50          26.6%              9%                 36.1%                  39.6%                  40.4%

 Median Number of          216                6                  261                    487                     481
 People Employed

 Professional/            23.4%             61.4%               44.4%                  54.4%                  48.3%

 Management/              9.7%              50.1%               24.2%                   28%                   31.7%
 Business Financial

Source: 2008 MRI

                                                        NFIB Advertising Program • 301-215-6710 • NFIB@townsend-group.com   6

                                                                                                                                                                                                                                                                                                                                                                                        January/February 2011
                                                                                                                                                                                                                             created for uninsured adults with pre-existing conditions. For plan
                                                                                                                                                                                                                             years beginning in late September, there will be prohibitions on
                                                                                                                                                                                                                             lifetime and annual benefit spending limits, non‐group plans will
                                                                                                                                                                                                                             not be allowed to cancel coverage, plans must cover most preven-
                                                                                                                                                                                                                             tive care and dependents will be allowed to stay on parents’ poli-
                                                                                                                                                                                                                             cies until age 26.

                                                                                                                                                                                                                           • Employers will be required to report employee health benefits
                                                                                                                                                                                                                             on W-2s.
                                                                                                                                                                                                                           • Manufacturers and importers of brand-name drugs will
                                                                                                                                                                                                                                                                                                                   1) More than 50 full-time employees and company does
                                                                                                                                                                                                                                                                                                                      not offer insurance, with one or more employees receiving
                                                                                                                                                                                                                                                                                                                      premium subsidies. The penalty is $2,000 per full-time
                                                                                                                                                                                                                                                                                                                      employee (minus the first 30 employees).
                                                                                                                                                                                                                                                                                                                   2) More than 50 full-time employees and offers insurance
                                                                                                                                                                                                                                                                                                                      with one or more employees receiving premium subsidies.
                                                                                                                                                                                                                                                                                                                      Penalty is the lesser of $3,000 per subsidized employee
                                                                                                                                                                                                                                                                                                                      or $2,000 per full-time employee (minus the first 30
                                                                                                                                                                                                                                                                                                                   3) More than 50 full-time employees and offers insurance,
                                                                                                                                                                                                                                                                                                                      with no employees receiving premium subsidies.
                                                                                                                                                                                                                                                                                                                                                                                        Space closing: 11/15/10 Material closing: 11/18/10 Mail Date: 1/3/11
                                                                                                                                                                                                                                                                                                                                                                                        [OWN] Home-Based Business
                                                                                                                                                                                                                             begin paying a $2.5 billion tax.                                                         No penalty on employer. All non‐grandfathered and

                                                                                                                                                                                                                                                                                                                                                                                        [OPERATE] Motivating Employees
                                                                                                                                                                                                                           • Consumer-driven account limits begin on over-the-counter                                 Exchange health plans are required to meet federally
                                                                                                                                                                                                                             medications. The penalty for using HSAs for non-qualified                                mandated levels of coverage.
                                                                                                                                                                                                                             purchases doubles to 20 percent.                                                      4) 50 or fewer full-time employees: No penalty or require-
                                                                                                                                                                                                                           • Employers may voluntarily participate in federally subsi-                                ment to offer insurance. Those who qualify for the
                                                                                                                                                                                                                             dized long-term care programs. Participating firms’ employees                            employer tax credit must purchase a plan from the

                                                                                                                                                                                                                                                                                                                                                                                        [GROW] Go Big, Go Niche
                                                                                                                                                                                                                             will be automatically enrolled and subject to payroll deductions                         exchange.
                                                                                                                                                                                                                             unless they opt out.                                                                  5) New counting requirements for part-time: Part-time
                                                                                                                                                                                                                                                                                                                      employees’ hours will be converted into full-time equivalents
                                                                                                                                                                                                                           2012                                                                                       for calculations of compliance and determination of penalties.
                                                                                                                                                                                                                           • Businesses will have to send Form 1099s for every business-                              For example, if six employees each work five hours per
                                                                                                                                                                                                                             to-business transaction of $600 or more.                                                 week, they will count as if the firm had one additional full-
                                                                                                                                                                                                                           • Brand-name drug tax is $3 billion per year through 2016.                                 time employee.
                                                                                                                                                                                                                                                                                                            • Insurance reforms take effect, and insurers cannot impose
                                                                                                                                                                                                                           2013                                                                               coverage restrictions based on pre‐existing conditions. Modified
                                                                                                                                                                                                                           • 2.3 percent excise tax on medical devices begins.                                community rating standards go into effect for individual or family
                                                                                                                                                                                                                           • Threshold at which medical expenses as a percentage of                           coverage based on geography, age and smoking status. Insurers
                                                                                                                                                                           Martin Poole/Thinkstock

                                                                                                                                                                                                                             income, are deductible, increases to 10 percent, from 7.5 percent.               must offer coverage to anyone. The law also limits out‐of‐pocket

                                                                                                                                                                                                                                                                                                                                                                                        March/April 2011
                                                                                                                                                                                                                           • Medicare payroll tax on wages and self-employment income in                      cost‐sharing and insurance plans must include government‐
                                                                                                                                                                                                                             excess of $200,000 ($250,000 joint) will increase.                               defined “essential benefits” and coverage levels.
                                                                                                                                                                                                                           • Medicare investment tax imposes 3.8 percent tax on                             2015
                                                                                                                                                                                                                             investment income for higher-income taxpayers.                                 • Small business health insurance tax is $11.3 billion.

                                 The New
                                                                                                                                                                                                                           • Cafeteria plan Flexible Spending Accounts will be limited to a                 • Individual mandate penalty increases to $325 or 2 percent of
                                                                                         When the president signed the healthcare bill                                                                                       maximum of $2,500.                                                               income, whichever is greater.
                                                                                         into law, the clock started to tick on a variety
                          Healthcare Law:                                                                                                                                                                                                                                                                                                                                               Space closing: 1/12/11 Material closing: 1/17/11 Mail Date: 3/3/11
                                                                                         of changes. Whether it’s the new taxes or                                                                                         2014                                                                             2016
                                                                                                                                                                                                                           • An $8 billion tax will fall on the majority of plans that small                • Small business health insurance tax is $11.3 billion.
                                                                                         the changes to the insurance you buy in the

                                                                                                                                                                                                                             businesses purchase, but not on self-insured plans.                            • Individual mandate penalty increases again, to $695 or 2.5
                                                                                         small group and individual insurance markets,                                                                                     • Health insurance exchanges open to individuals and small                         percent of income, whichever is greater.
                                                                                         the timeline below provides a quick glance at                                                                                       businesses with up to 50 employees.

                                                                                                                                                                                                                                                                                                                                                                                        [OWN] The Tax System
                                                                                         changes you can expect in coming years.

                                                                                                                                                                                                                           • Premium credits kick in, and the government begins                             • Brand-name drug tax increases to $3.5 billion.
                                                                                                                                                                                                                             subsidizing individuals up to 400 percent of the poverty line.                 • Small business health insurance tax increases to $13.9 billion
                                                                                                                                                                                                                           • Federal officials must define an essential benefits package                      for 2017.
                                                                                         2010                                                                                                                                with which all insurance policies must comply.                                 • Individual mandate penalty is based on 2016 levels and will rise

                                                                                         • A temporary small business tax credit is available for six years
                                                                                                                                                                                                                           • Individual mandate begins. Individuals without government‐                       according to a cost-of-living adjustment.
                                                                                           for some firms that provide qualified health coverage. The rules

                                                                                                                                                                                                                                                                                                                                                                                        [OPERATE] Roundtable: Customer Service
                                                                                                                                                                                                                             approved coverage are subject to a tax.
                                                                                           include:                                                                                                                                                                                                         2018
                                                                                                                                                                                                                           • Employer mandate begins, requiring growing firms to provide
                                                                                                1) Only firms with 10 or fewer employees receive the full                                                                                                                                                   • Cadillac tax begins on high-cost plans.

                                                                                                                                                                                                                             insurance. The penalties are based on the number of full-time
                                                                                                   credit. For firms with 11 to 25 employees, the credit is                                                                                                                                                 • Brand-name drug tax increases to $4.2 billion.
                                                                                                                                                                                                                             employees, whether the firm offers coverage and whether
                                                                                                   reduced. Firms with more than 25 employees get no credit.
                                                                                                                                                                                                                             employees qualify for government subsidies. An employee                        • Small business health insurance tax is $14.3 billion.
                                                                                                2) Only firms that pay their workers an average of $25,000 or                                                                qualifies for a subsidy if his or her household income is below 400            • Individual mandate penalty is based on 2016 levels and will rise

                                                                                                                                                                                                                                                                                                                                                                                        [GROW] E-Commerce
                                                                                                   less are eligible for the full credit. The credit is reduced as

            NEEDS TO
                                                                                                                                                                                                                             percent of the federal poverty line. Here are some scenarios:                    according to a cost-of-living adjustment.
                                                                                                   the wage goes up, phasing out at $50,000.
                                                                                                3) Only firms covering 50 percent or more of insurance
                                                                                                   costs will be eligible. Beginning in 2014, if you qualify for
                                                                                                                                                                                                                              We need to hear from you! Now that you know more about the reforms, as well

                                                                                                   the employer tax credit, you must purchase your plan in
                                                                                                   the exchange.                                                                                                              as the fees, mandates and taxes, how will this bill affect your business? Share
                                                                                         • A 10 percent excise tax on indoor tanning services begins July 1.                                                                  your thoughts with NFIB and Congress at www.NFIB.com/shareyourstory.
                                                                                         • Insurance reforms begin. In June, temporary high‐risk pools are

                                                                                                                                                                                                                                                                                                                                                                                        May/June 2011

                                                                                                                                                                                                                                                                                                                                                                                        Space closing: 3/22/11 Material closing: 3/25/11 Mail Date: 5/3/11
                                                                                                                                                                                                                                                                                                                                                                                        [OWN] Innovation Issue
                                                                                                                                                                                                                                                                                                                                                                                        [OPERATE] Website Enhancements

                                                                                                                                                                                                                                                                                                                                                                                        [GROW] Government Contracting

                                                                                                                                                                                                                                                                         members hail from all 50 states,

                                                                                                                                                                                                                                                                                                                                                                                        July/August 2011
                                                                                                                                                                                                                                                                         from countless industries and sectors and from every
                                                                                                                                                                                                                                                                         imaginable background. Indeed, the average NFIB
                                                                                                                                                                                                                                                  By                     member has been in business for nearly 30 years. With
                                                                                                                                                                                                                                                                         all of that incredible experience, we thought, what if we
                                                                                                                                                                                                                                              Simona                     could collect members’ wisdom in one place?

                                                                                                                                                                                                                                                                                                                                                                                        Space closing: 5/13/11 Material closing: 5/18/11 Mail Date: 7/5/11
                                                                                                                                                                                                                                                Covel                       In honor of the 20-year anniversary of MyBusiness,
                                                                                                                                                                                                                                                                         we tried to do just that. We talked with 20 NFIB mem-
                                                                                                                                                                                                                                                                         bers from coast to coast—from retail shops to manu-
                                                                                                                                                                                                                                                                         facturers to professional service firms. We spoke with a
                                                                                                                                                                                                                                                                         member whose ferry has shuttled passengers across a

                                                                                                                                                                                                                                                                                                                                                                                        [OWN] Roundtable: Crisis in the family
                                                                                                                                                                                                                                                                         New York waterway since 1712. We spoke with a mem-
                                                                                                                                                                                                                                                                         ber who immigrated to the United States from Laos as
                                                                                                                                                                                                                                                                         an adult, and has since built a six-location garment-
                                                                                                                                                                                                                                                                         making business. We spoke with a member who earned

                                                                                                                                                                                                                                                                                                                                                                                        [OPERATE] Franchise Issue
                                                                                                                                                                                                                                                                         a Purple Heart for his service in Iraq before opening an
                                                                                                                                                                                                                                                                         insurance agency.
                                                                                                                                                                                                                                                                            Like all of you, each of these business owners has
                                                                                                                                                                                                                                                                         seen good times and bad, has celebrated successes
                                                                                                                                                                                                                                                                         and perhaps lamented the occasional mistake. What

                                                                                                                                                                                                                                                                                                                                                                                        [GROW] Continuing Education
                                                                                                                                                                                                                                                                         they all have in common is an unyielding passion—
                                                                                                                                                                                                                                                                         both for their own businesses and for the role of small

                                              [                                     ]
                                                                                                                                                                                                                                                                         business as an economic cornerstone. On the pages
                                              NFIB member Sieu Tang Wood                                                                                                                                                                                                 that follow, starting with the oldest business and work-
                                              parlayed sewing skills and a
                                              focus on customer service into                                                                                                                                                                                             ing toward the new, these members share with you
                                                                                                                                                                                                     Jason Wallis

                                              a six-location clothing alteration                                                                                                                                                                                         their thoughts and advice on how they own, operate
                                              and design business.
                                                                                                                                                                                                                                                                         and grow their businesses.

                                                                                                                                                                                                                                                                                                                               The Voice of Small Business    |   MYBUSINESS   23

                                                                                                                                                                                                                                                                                                                                                                                        September/October 2011
                                                                                                                                                                                                                                                                                                                                                                                        Space closing: 7/15/11 Material closing: 7/20/11 Mail Date: 9/6/11
                                                                                                                                                                                                                                                                                                                                                                                        [OWN] Start-up Issue
 By Elizabeth Cotner

    Have a funny                                                                                                                                                                                                    How NFIB is working for you in Kansas
                                                                                                                                                                                                                                                                              Kansas | MYVOICE
                                                                                                                                                                                                                                                                                                                                                                                        [OPERATE] Roundtable: Small Business Finance
   story to share?                                                                                                                                                                                                          Daniel Murray, State Director
   E-mail ecotner@

                                                                                                                                                                     NFIB/KANSAS HONORS REP. KEVIN YODER
     Own     Owner & NFIB Member: Jonathan Cromwell
             Company: Cromwell Family Chiropractic, Farmington, Mich.
                                                                                                                                                                     AS A GUARDIAN OF SMALL BUSINESS
                                                                                                                                                                     NFIB/Kansas has awarded its coveted Guardian of Small
                                                                                                                                                                                                                                                                                                                                                                                        [GROW] Investing Guide
                                                                                                                                                                     Business Award to state Rep. Kevin Yoder of Overland Park.
             Employees: 7
                                                                                                                                                                     The Guardian of Small Business Award is the most
             When Cromwell got a call from a bank loan officer, he thought he’d get the loan he needed to finance his                                                prestigious honor that NFIB/Kansas bestows upon legislators
             chiropractic practice. The woman on the phone—whose name he didn’t recognize—asked if he attended a

                                                                                                                                                                     for their efforts to support small business issues.
             certain high school. He said yes.

                When the agent mentioned her maiden name, Cromwell realized his ex-girlfriend was in charge of
             approving his loan. “I got that sickly feeling in my gut as I remembered that it was my boneheaded fault that                                           YODER FOUGHT FOR BUDGET SOLUTIONS THAT
             we broke up,” he says. “Luckily, [another] bank came through with the funds.”                                                                           WOULDN’T MEAN HIGHER TAXES FOR SMALL BUSINESS.

                                                                                                                                                                                                                                                                                                                                                                                        November/December 2011
             Photography by Michael Nemeth
                                                                                                                                                                       “Kevin Yoder clearly understands what small business
                                                                                                                                                                     means to the state’s economy,” said Dan Murray, state director
                                                                                                                                                                     of NFIB/Kansas. “As chairman of the powerful House
                                                                                                                                                                     Appropriations Committee, Rep. Yoder fought for budget
                                                                                                                                                                     solutions that wouldn’t mean higher taxes for small business.”
                                                                                                                                                                       Rep. Yoder firmly stood his ground in the face of special

                                                                                                                                                                     interests who wanted higher spending and more taxes. His

                                                                                                                                                                                                                                                                                                                                                                                        Space closing: 9/14/11    Material closing: 9/19/11 Mail Date: 11/3/11
                                                                                                                                                                     leadership and commitment to fiscal responsibility led to
                                                                                                                                                                     more spending cuts than any other Appropriations chair in
                                                                                                                                                                     Kansas history.
           Owner & NFIB Member:
           Bruce Bull
                                                                                                                                                                       “Rep. Yoder’s efforts to reduce the state budget reduced
           Company: Sunshine                                                                                                                                         the need for a tax increase, and that is going to help small
           Productions Ltd.,                                                                                                                                         businesses grow and create jobs and lead Kansas out of this

                                                                                                                                                                                                                                                                                                                                                                                        [OWN] Healthcare Crisis
           Great Falls, Mont.                                                                                                                                        recession,” Murray said.                                                                        NFIB recognizes state Rep. Kevin Yoder for his efforts to protect small business.
           Employees: 1 full-time,
           5 part-time

           The 80-year-old roof on
                                                                                                                                                                                                                                              Shawnee Mission Entrepreneur
           the building Bull had just
           bought for his theatrical                                                                                                                                    Keep Up

                                                                                                                                                                                                                                                                                                                                                                                        [OPERATE] Travel Issue
           supply business “leaked
           like a sieve.”
                                                                                                                                                                        With NFIB/Kansas
                                                                                                                                                                                                                                              is 2010 Small Business Champion
                It seemed like an easy                                                                                                                                                                                                        David Huston, of Shawnee Mission, president of Olson Manufacturing
           fix, until he and a few                                                       Owner & NFIB Member: Nelson Grist                                              We’ve made it easy for members
           partners tried to remove                                                      Company: For the Earth Corp., Phoenix                                          and nonmembers to stay on
                                                                                                                                                                                                                                              & Distribution Inc., is the 2010 Solveras/NFIB Small Business
           it: The 5,000-square-foot                                                     Employees: 5
                                                                                                                                                                        top of small business news in                                         Champion for Kansas. This is the second consecutive year Huston
           roof was made of 12 layers                                                                                                                                                                                                         has received the honor.

                                                                                                                                                                                                                                                                                                                                                                                        [GROW] Multiple Locations
           of tar paper—most roofs                                                       Grist was in his backyard, brainstorming about creative ways to                Washington, D.C., and Topeka:
           have three.                                                                   sell his environmentally friendly products.                                                                                                          “David Huston is the kind of activist member any organization would love to have,” said
                The men tried to yank it                                                     He was sipping a cranberry and vodka cocktail, which                       Visit www.NFIB.com/KS.
                                                                                                                                                                                                                                              State Director Dan Murray. “He’s someone we can depend on. He does everything he
           off, but it wouldn’t budge.                                                   reminded him of the liquor-loving Russian hockey team he met                   You’ll find the latest news and                                       can to help us promote and protect the right of our members to own, operate and grow
           They improvised.                                                              while playing in a world hockey tournament. He’d already been                  legislative alerts, as well as links                                  their businesses.”
                Using a lawn edger and                                                   thinking about exporting. Why not sell his products in Russia?                 to federal issues.
           a saw blade, they chipped                                                         He made a few calls to pet product distributors about his
                                                                                                                                                                                                                                                Huston, a 21-year NFIB member, serves on           “NFIB is the voice of small
                                                                                                                                                                                                                                              the Kansas Leadership Council, a volunteer
           away at 2-foot sections.                                                      odor-eliminating product, and found out there was also a need                  Watch our latest videos and news                                                                                           business, but without
                                                                                                                                                                                                                                              group of activist members who advise NFIB on
           It took 10 days to remove                                                     for cat litter. His company now ships its environmentally friendly             clips from across the spectrum                                                                                             members like Huston, our
           66,000 pounds of material.                                                    cat litter and other products to Russia.                                                                                                             small business issues. A regular contributor to our
                                                                                                                                                                        at our YouTube channel, www.                                          political action committee, the Save America’s Free voice wouldn’t be heard.”
                                                                                             “You can’t leave any rocks unturned,” he says. “You have to
           Photography by Scott Photography
                                                                                         constantly think of ways to improve your business.”
                                                                                                                                                                        YouTube.com/nfibsmallbusiness                                         Enterprise Trust, Huston supports and promotes
                                                                                                                                                                                                                                              NFIB and small business causes on all levels.        —NFIB/Kansas State
                                                                                         Photography by Nick Doan/Getty Images                                          Sign up for NFIB Insight, our
                                                                                                                                                                        biweekly newsletter, at www.                                            In addition to his work with NFIB, Huston          Director Dan Murray.
                                                                                                                                                                                                                                              plays an active role in his community. He has
                                                                                                                                                                        NFIB.com/newsletter. We’ll
                                                                                                                                                                                                                                              served on the Kansas Area II Workforce Development Board since 2006 and the Kansas
                                                                                                                                                                        deliver the latest state and

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             [                                       ]
                                                                                                                                 (GROW)                                 federal small business news
                                                                                                                                                                                                                                              Employment Security Board since 2004. A longtime member of the Shawnee Rotary
                                                                                                                                                                                                                                              Club, he led a team to Mumbai, India, for a month-long group study exchange program.                                                                                                                  (OPERATE)
                                                                                                                                                                        straight to your inbox.                                                 “NFIB is the voice of small business in Topeka and Washington, D.C., but without                                                                                                                                                                                                                                                                                 A robust website helps keep her
                                                                                                                                                                                                                                              members like Huston, our voice wouldn’t be heard,” Murray said.                                                                                                                                                                                                                                                                                                    81-year-old company fresh, says

                                                                                                                                                                                                                                                                                                 The Voice of Small Business    |   MYBUSINESS               23
                                                                                                                                                                                                                                                                                                                                                                                                                                                         to consider some basic ideas: What you want your site to
                                                                                                                                                                                                                                                                                                                                                                                                                                                         look like, what you want it to say and how customers will
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 NFIB member Gail Lindley.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Mastering Search:
                                                                                                                                                            More than a
                                                                                                                                                                                                                                                                                                                                                                                                                                                         navigate it.
                                                                                                                                                                                                                                                                                                                                                                                                                                                            All websites should list business hours and contact                                                                                                                                                               Finding Your Way
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              in a Sea of Acronyms
                                                                                                                                                                                                                                                                                                                                                                                                                                                         information. In order to increase your company’s credibility,
                                                                                                                                                          year ago, NFIB                                                                                                                                                                                                                                                                                 you may want to add an “About Us” section that includes
                                                                                                                                                           emphatically                                                                                                                                                                                                                                                                                  how long you’ve been in business, qualifications, or a
                                                                                                                                                                                                                                                                                                                                                                                                                                                         description of the work you’ve done and/or the products you                                                                                                                                                          Understanding Search Engine Optimization
                                                                                                                                                            opposed the                                                                                                                                                                                                                                                                                  sell. Roseann Duran, chief marketing officer of Jacksonville,                                                                                                                                                                     A search engine is the first stop for 90 percent of

                                                                                                                                                          giant stimulus                                                                                                                                                                                                                                                                                 Fla., Web services provider Web.com, says content should
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           people researching a product or service online, says
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Lorrie Thomas, CEO and self-described marketing
                                                                                                                                                           bill. Today, as                                                                                                                                                                                                                                                                               answer this question: Why should a prospective customer
                                                                                                                                                                                                                                                                                                                                                                                                                                                         choose your business instead of your competitor?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           therapist at Santa Barbara, Calif.-based Web
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Marketing Therapy. Most people click on one of the top five search
                                                                                                                                                          we feared, the                                                                                                                                                                                                                                                                                    As you determine how to structure your site, group                                                                                                                                                                results on Google or Yahoo! and don’t bother looking at the rest.

                                                                                                                                                          positive effects                                                                                                                                                                                                                                                                               your content into categories. For instance, you might
                                                                                                                                                                                                                                                                                                                                                                                                                                                         have an “About Us” tab in your navigation that has
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 With search engine optimization, commonly known as SEO, you
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              can move your website up in search engine results by editing the
                                                                                                                                                              on small                                                                                                                                                                                                                                                                                   sub-categories like, “Directions,” “History” and “Owner
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              code and content so that the site is picked up and ranked higher
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              by search engines when Web searchers enter certain terms.
                                                                                                                                                           business are                                                                                                                                                                                                                                                                                  Bio.” Make sure it will be easy for users to move from                                                                                                                                                                  SEO is a specialized skill and to optimize their websites, most

                                                                                                                                                             negligible.                                                                                                                                                                                                                                                                                 one page to the next, making “buy” and “sign up” buttons
                                                                                                                                                                                                                                                                                                                                                                                                                                                         and other links obvious.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              businesses seek the help of SEO specialists. Web.com’s Duran
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              says SEO is a process rather than a one-time occurrence: A
                                                                                                                                                           We caught up                                                                                                                                                                                                                                                                                     As you prepare to write the content for your site, check                                                                                                                                                          good SEO company will optimize your site, and then monitor it

                                                                                                                                                          with five small                                                                                                                                                                                                                                                                                out what your competitors are doing. Also, think through
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              and make whatever changes are necessary on an ongoing basis.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Web.com, for instance, charges monthly.

                                                                                                                                                         business owners                                                                                                                                                                                                                                                                                 the action that you want visitors to take when they find you
                                                                                                                                                                                                                                                                                                                                                                                                                                                         on the Web. What do you want visitors to do? Purchase                                                                                                                                                                Targeting Through Search Engine Marketing
                                                                                                                                                             to find out                                                                                                                                                                                                                                                                                 something? Visit the brick-and-mortar store? “That’s really                                                                                                                                                                        Search engine marketing, or pay-per-click

                                                                                                                                                          what happened                                                                                                                                                                                                                                                                                  what [a business owner] should focus on,” says Marsh.
                                                                                                                                                                                                                                                                                                                                                                                                                                                            Tami Stuparich, an NFIB member and vice president of
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            advertising, is ideal for businesses with websites that
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            aren’t ranking high in search results, Duran says. It’s
                                                                                                                                                             when they

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            a paid advertisement that appears in the “sponsored
                                                                                                                                                                                                                                                                                                                                                                                                                                                         California American Exterminator, a pest control business                                                                                                                                                            links” section of results, so it will appear even if your website
                                                                                                                                                          tried to follow                                                                                                                                                                                                                                                                                in Boulder Creek, Calif., uses her company’s website to                                                                                                                               Don Cudney/Wonderful Machine   doesn’t show up in organic results. You can also specify regions

                                                                                                                                                            the money.                                                                                                                                                                                                                                                                                   simplify the process of sharing information with customers.
                                                                                                                                                                                                                                                                                                                                                                                                                                                         Before the website launched, she faxed or mailed forms to                 Getting Online for the                                             BLOGGING
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              where the ads will appear.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Set up a PPC campaign through programs like Google AdWords.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Create an ad and bid on, or select, search terms, which means your
                                                                                                                                                                                                                                                                                                                                                                                                                                                         each of her customers before a job could be completed.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Moderately Experienced                                             The right boost for BlueSky’s website was to start a
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              ad will appear when searchers type those terms. The amount of

                                                                                                                                                                                                                                                                                                                                                                                                                                                         Now information and instructions are posted online for                                                                                       company blog where Keefe can post news about marketing                  money you bid on the term is what you’re charged if someone clicks
                                                                                                                                                                                                                                                                                                                                                                                                                                                         customers to download, fill out and send back if necessary.               So you have a website. Now what?                                   and software trends. The blog’s No. 1 objective is to keep              on the link, which allows you to set your own budget—you can
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      customers and potential customers returning to the company              spend as little or as much as you want on a campaign.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   By Christina Galoozis
                                                                                                                                                                                                                                                                                                                                                                                                                                                         EASIER THAN IT SOUNDS                                                                                                                        website, in a way that just posting product information
                                                                                                                                                                                                                                                                                                                                                                                                                                                         The design of your website should align with your logo and                When Ruthie Keefe opened her marketing agency in 2005,             wouldn’t accomplish. “It allows us to engage with people on             Measuring Success Through Analytics

                                                                                                                                                                                                                     of Recovery
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            It’s important to measure the success of your
                                                                                                                                                                                                                                                                                                                                                                                                                                                         other business materials whenever possible. Try to avoid                  she insisted on having a well-designed website. After all, who     information that’s relevant to them,” says Keefe.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            efforts online. Analytics software tracks data like
                                                                                                                                                                                                                                                                                                                                                                                                                                                         cluttered pages and fonts smaller than size 10. Any photos or             would hire BlueSky Creative Inc. to design their marketing            Blogs can work well for small businesses, since the most                           your website’s traffic, which keywords people used
                                                                                                                                                                                                                                                                                                                                                                                                                                                         imagery on your site should reflect the services or products              materials if its own designs weren’t up to par?                    successful ones come out of entrepreneurial environments.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            to search before they landed on your website and
                                                                                                                                                                                                                                                                                                                                                                                                                                                         of your business.                                                            “Your website is your first handshake,” says Keefe, an          But blogs work best when they’re updated consistently.                  where visitors are located geographically.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  “Every business owner needs some sort of Web analytics,”
                                                                                                                                                       by Janet Liao                                                                                                                                                                                                                                                                                        NFIB member Sara McClure, owner of Sara’s Hallmark                     NFIB member based in Cincinnati.                                   They often fail to attract traffic if they include outright
                                                                                                                                                                                                                                                                                                                                                                                        Key Takeaways                                                    in Cleveland, Tenn., designed her own website, www.                          Yet even the best-designed sites eventually need                advertisements for your products or services, says Mike                 Thomas says. “The Web is the most trackable medium of
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              technology if it is used correctly.”
                                                                                                                                                                                                                                                                                                                                                                                        • Despite government lip service, the massive stimulus           sarashallmark.com, and encourages others to develop                       improvements. Perhaps that’s why adding new features and           Maddaloni, president of Chicago-based Web consulting firm                   Analytics can help you determine your best strategies and
                                                                                                                                                                                                                                                                                                                                                                                          bill has done little for small businesses.                     websites for their businesses as well.                                    functionality to an existing company website is the top            Dunkirk Systems LLC. Instead, use the blog to showcase                  give you data to promote strengths. Mary Weber of Weber

                                                                                                                                  (                                                                                                                                                       )
                                                                                                                                                                                                                                                                                                                                                                                                                                                            “From what I’ve seen, most websites are getting easier                 technology investment small businesses will take on over the       your thoughts on industry trends, share your company’s                  Fine Acoustic Instruments, a company that builds and sells
                                                                                                                                                                                                                                                                                                                                                                                        • Money is still flowing, and small businesses can try to
                                                                                                                                                                                                                                                                                                                                                                                                                                                         to understand,” she says. Indeed, McClure found the                       next two years, according the University of Maryland’s Small       sustainability practices, or even link to a YouTube video               acoustic instruments in Logan, Mont., uses Google Analytics.
                                                                                                                                      For tips on where to find government funds, as well as information                                                                                                                                                                                  snag contracting opportunities.
                                                                                                                                                                                                                                                                                                                                                                                                                                                         technical side of site building was actually easier than writing          Business Success Index survey. New features such as company        someone else posted of your product being used in an                    She discovered that visitors to her company’s site were clicking
                                                                                                                                      on stimulus-related spending (including where all that money went)                                                                                                                                                                                • Business owners report that the path to funding is             the content for her site, which she considered the most                   blogs, video tutorials and e-commerce are all next-steps for       innovative way. Start a discussion; it’s the first step to
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              links to the websites of the dealers who sell its instruments. She
                                                                                                                                                 see www.NFIB.com/business-resources                                                                                                                                                                                                      complex, cumbersome and riddled with obstacles.
                                                                                                                                                                                                                                                                                                                                                                                                                                                         challenging aspect of getting her site off the ground. “You               small businesses looking to make their online presence an          building a community.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              shared that with the dealers.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Weber invited them to create videos, which she will share on
                                                                                                                                                                                                                                                                                                                                                                                                                                                         don’t have to take a class [to be able to design your own                 integral part of their business strategy. And these enhancements      Lots of companies start blogs, only to neglect them                  the four social media sites she uses. “You want to be interacting
                                                                                                                                                                                                                                                                                                                                                                                                                                                         website]. It’s a lot easier than it sounds.”                              can be added cheaply and without technical expertise.              because no one makes time to update them. Maddaloni’s                   with anything associated with your business,” she says. – E.C.

                                                                                                                                                                                                                                                                                                                                                                                                                                                    28       MYBUSINESS   |   September/October 2010   |   www.mybusinessmag.com                                                                                                                                                                     The Voice of Small Business   |   MYBUSINESS     29

7                 NFIB MEDIA PLANNING GUIDE • www.NFIBvirtualmediakit.com
Rate Base: 475,000                                                                                   Print specifications for MyBusiness:
                                                                                                     • Ads must be submitted electronically and be suitable to print as-is — Imagination is not
Black and White                                                                                         responsible for any errors in content.
                                                                                                     • Color proofs must be provided to ensure color guidance on press.
                      1x               3x              6x               9x               12x         • Electronic ads may be transmitted via zip, CD-ROM or FTP.
                                                                                                     • Imagination does not accept ads via email.
 Page           $43,410              $42,107         $40,804         $39,504           $38,200       • Files may be created in the following programs (versions up to, but not exceeding, the follow-
                                                                                                        ing are acceptable):
 2/3 Page       $32,555              $31,580         $30,604         $29,627           $28,649          – QuarkXPress 6.0
                                                                                                        – Adobe Photoshop CS2 (v8)
 1/2 Page       $27,304              $26,484         $25,664         $24,834           $24,026          – Adobe PDF/X-1
                                                                                                        – Adobe Illustrator CS2 (v11)
 1/3 Page       $21,705              $21,052         $20,401         $19,812           $19,100          – Adobe InDesign CS2
                                                                                                     • We do not accept Postscript files.
 1/6 Page       $13,020              $12,630         $12,239         $11,848           $11,458       • Use the Collect-for-Output feature under the File menu in QuarkXPress to ensure all images
                                                                                                        and special preference files are included with the final document.
 Spread         $86,820              $84,214         $81,608         $79,008           $76,400       • All PDFs must be PDF/X-1 compliant.
                                                                                                     • Please refer to the mechanical requirements section for information and to confirm that your
                                                                                                        electronic ad conforms to our ad sizes.
Full Color                                                                                           • Bleeds must extend .125 inches beyond the trip line.
                      1x               3x              6x                9x              12x         Fonts
                                                                                                     • Copies of all fonts used within any layout or EPS file must be provided. Include both screen
Page            $65,116              $63,163         $61,210         $59,253           $57,302         and printer fonts.
                                                                                                     • Postscript and Type 1 fonts are encouraged. Bitmapped fonts are not recommended but can
2/3 Page        $48,834              $47,372         $45,905         $44,441           $42,977         be used.
                                                                                                     • Using the bold, italic or other style keys in QuarkXPress is not encouraged. Instead, please
1/2 Page        $40,956              $39,728         $38,498         $37,272           $36,042         use the bold or italic version of the font. (For example, instead of making Adobe Garamond
                                                                                                       bold with the style key, use the font Adobe Garamond Bold.)
1/3 Page        $32,556              $31,582         $30,604         $29,627           $28,651
                                                                                                     • The resolution of all photography and scanned illustrations must be at least 266 dpi.
2nd Cover       $74,887              $72,640         $70,394     N/A               N/A               • Line art used at 100 percent in QuarkXPress should be 600 dpi; used at 50
                                                                                                       percent it may be 300 dpi. Art should not be used smaller than 50 percent.
3rd Cover       $71,625              $69,475         $67,327     N/A               N/A               • All scaling, rotating and cropping of art should be done in the native image application, not in
4th Cover       $81,393              $78,954         $76,512     N/A               N/A
Spread          $130,232            $126,326     $122,420            $118,506          $114,604      • Color artwork or photographs for final output must be saved as CMYK.
                                                                                                     • Four-color ads should have the colors within the document programmed properly, with the
                                                                              All rates are gross.     process separation button checked. If you are using a fifth color, this should be chosen as a
MyBusiness 2011 Closing Dates
                                                                                                       Pantone solid color without process separation selected.
 Issue                          Space Closing         Material Closing Mails                         • Nothing should be colored with the default colors. Default colors and any unused pro-
                                                                                                       grammed colors should be deleted.
 January/February               11/15/10              11/18/10                1/3/11                 • Color corrections should be made prior to submitting. Imagination will follow the color proof
                                                                                                       provided for color on press.
 March/April                    1/12/11               1/17/11                 3/3/11                 Please note
                                                                                                     Materials that do not meet the stated advertising specifications may be rejected. Necessary
 May/June                       3/22/11               3/25/11                 5/3/11                 alterations are the responsibility of and at the expense of the advertiser. All materials must be
                                                                                                     submitted in accordance with the published deadlines and meet the criteria stated in the NFIB
 July/August                    5/13/11               5/18/11                 7/5/11                 advertising policy.
 September/October              7/15/11               7/20/11                 9/6/11                 Sending Advertising Materials
                                                                                                     For MyBusiness, send advertising materials to:
 November/December              9/14/11               9/19/11                 11/3/11                Production Department c/o Imagination
                                                                                                     600 W. Fulton St., Suite 600 • Chicago, IL 60661 USA
                                                                                                     Tel: 312-887-1000 • Fax: 312-887-1003
MyBusiness Materials Requirements
Publication trim size: 8” x 10 1/2”                                                                  MyBusiness FTP Upload Instructions
• No charge for bleed. For full page bleed ads, extend any art 1/8” beyond the trim.                 1. Go to: http://adupload.imaginepub.com
• Live matter should be kept 1/4” from trim.                                                         2. Enter User Name and Password: User Name: NFIB • Password: imagination
• Printed web offset.
                                                                                                     Shipping Instructions/Questions                      Payment Instructions/Questions
Binding: saddle-stitched.                                                                                                                                 Send Payments to:
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                                                                                                     MyBusiness Magazine                                  Natasha Boyderman
Sizes of Advertisements
                                                                                                     600 West Fulton, Suite 600 • Chicago, IL 60661       600 West Fulton, Suite 600 • Chicago, IL 60661
                           No Bleed                            Bleed                                 Tel: 312-887-1000 • Fax: 312-887-1003                Tel: 312-887-1000 • Fax: 312-887-1003
                                                                                                     Contract and Copy Regulations
(Trim size - inches) Width                  Length             Width              Length             All advertising rates and conditions are subject to change without notice. If an ad creates, in the
                                                                                                     judgment of the Publisher, the impression that it is editorial material, the word “advertisement”
One page                   8”               10 1/2”            Art extends 1/8” beyond trim          will be placed at the top of the ad. Publisher assumes no liability for errors or necessary omission
                                                                                                     of an advertisement for any reason whatsoever. Any condition on a contract, or copy instructions
Two-page spread            (2) 8”x10 1/2” as facing pages Art extends 1/8” beyond trim               that conflict with or vary these provisions, will not be binding on the Publisher.
                                                                                                     The Publisher shall not be subject to any liability whatever for any failure to publish because of
2/3 page (vertical)        4 3/4”           9 1/2”             5 5/16”            10 3/4”
                                                                                                     acts of God, work stoppage, accidents, fires or other natural or unnatural occurrences which are
                                                                                                     outside and beyond the Publisher’s control.
1/2 page (horizontal) 7 1/4”                4 3/4”             8 1/8”             5 3/4”
                                                                                                     Any order that specifies position is subject to the Publisher’s absolute right to determine actual
1/2 page (spread)          15 1/4”          4 3/4”             16 1/4”            5 3/4”             position. All advertisements are accepted and published by the Publisher upon representation
                                                                                                     that the agency and advertiser are authorized to publish the subject matter, copy and graphics
1/3 page (vertical)        2 1/4”           9 1/2”             N/A                N/A                contained therein.
                                                                                                     The advertiser and agent, in consideration for the publication of the advertisement, agree to
1/3 page (horizontal) 4 3/4”                4 3/4”             N/A                N/A                indemnify and hold harmless the Publisher from any liability, loss, expense (including court costs
                                                                                                     and attorney fees) arising out of the publication of the advertisement.
1/6 page (vertical)        2 1/4”           4 3/4”             N/A                N/A
                                                                                                     Advertising agencies agree to pay all charges for advertising placed at their request, in the
                                                                                                     event no payment is made by the advertiser. Publisher has authority to hold both advertiser and
1/6 page (horizontal) 4 3/4”                2 1/4”             N/A                N/A                agency liable for such monies due and payable to MyBusiness magazine.

                                                                                                       NFIB Advertising Program • 301-215-6710 • NFIB@townsend-group.com                                 8

                  MyBusiness Magazine Online
                  In September 2010, an online version of MyBusiness magazine was launched under
                  NFIB.com. The landing page has the latest rich media applications—such as videos
                  and podcasts—that are available for sponsorship. Plus, there is exclusive content from
                  the magazine on the Web, including custom editorial features. This is a high-profile
                  location for advertisements, sponsorships and online advertorials.

      728 x 90

                                                                                                             728 x 90

    160 x 600

                                                                                                            300 x 250

                                                    300 x 250

9    NFIB MEDIA PLANNING GUIDE • www.NFIBvirtualmediakit.com
NFIB.com is a hub for small business owners. The home                              NFIB.COM HOME PAGE
page is the first stop on the road to expert advice and
engagement with other business owners. Here, visitors can                                                                         Leaderboard
choose to jump into a discussion group, participate in a                                                                            728 x 90

webinar, navigate the site by topic, or get the latest on how
NFIB is advocating for small business. Advertising space on
NFIB.com is available on a fixed visibility schedule basis.

Type                            Dimension              CPM
Leaderboard                      728 x 90              $60
Medium Rectangle                300 x 250              $45
Rectangle                       180 x 150              $40
Skyscraper                      160 x 600              $35
Multiple Ad Unit             All of the above          $45
Placement                                       Premium                                                                            300 x 250

Home Page Only                                   25%
Business Resources                               15%
Legal Center                                     15%
Research Foundation                              15%
MyBusinessmag.com                                15%
Calendar                                         15%
NFIB in My State                                 15%
Issues & Elections                               15%
Geotargeting                                     20%                               CONTENT PAGES
                                                                                                                                    728 x 90

               SECONDARY PAGES
   728 x 90

                                                                                                                                   300 x 250

                                                                      160 x 600

  160 x 600

                                                                300 x 250

                                                                      NFIB Advertising Program • 301-215-6710 • NFIB@townsend-group.com   10

Business Resources                                                 Young Entrepreneur Foundation
Essential business-building tools tailored to help meet small      The NFIB Young Entrepreneur Foundation promotes the lessons
business owners’ needs. Includes how-to information on building    of free enterprise in the nation’s classrooms and offers college
business and marketing plans, finance and accounting, and more.    scholarships to students who have started their own businesses.

Issues & Elections                                                 Small Business Legal Center
Policy updates and analyses to understand what matters most        The Small Business Legal Center provides compliance
to small businesses at home and in Washington, D.C.                resources to help members run their businesses smoothly,
                                                                   including access to a free legal hotline.

NFIB In My State                                                   Research Foundation
The latest small business news from your state, including recent   The NFIB Research Foundation is a leading source of small
NFIB victories, member benefits and networking opportunities.      business data in the United States. A 501(c)(3) organization, the
All 50 states have their own dedicated pages where members         foundation conducts research about policy-related issues as well
log in to see their state’s information.                           as the business practices and the economic impact of small firms.

11   NFIB MEDIA PLANNING GUIDE • www.NFIBvirtualmediakit.com

 Men                             68.3%
 Women                           31.7%

 Age 45-54                       35.0%
 Age 55-64                       31.9%

 Household Income
 HHI $100,000+                   49.8%
 HHI $150,000+                   22.5%
 Net Worth $500,000+             53.5%
 Net Worth $1,000,000+           31.3%

 College Educated                79.0%
 Graduated College or            50.6%

 Business Profile
 Fewer Than 5 Employees 41.6%
                                                                      OF VISITORS ARE OWNERS OF
 Fewer Than
                                                                      OR PARTNERS IN A BUSINESS.
 50 Employees           73.1%

 Membership in NFIB
 3 Years or More                 41.9%
                                                                      OF VISITORS ARE
 15 Years or More                19.8%                                DIRECTLY INVOLVED IN
                                                                      MAKING DECISIONS ABOUT
                                                                      BUSINESS PURCHASES.
•	 Since 2009, traffic to the site has more
   than doubled, with unique visits up 115%.                          2010                     MONTHLY
•	 Strong month-to-month growth, with visits
   increasing approximately 25% from January
                                                                      115,778 UNIQUE VISITS
   to March 2010, and 97% from June to
   August 2010.
                                                                      134,609 TOTAL VISITS
 Source: 2009 Google Analytics                                        346,950 PAGE VIEWS

                                               NFIB Advertising Program • 301-215-6710 • NFIB@townsend-group.com   12

Resource Centers                                                             HEALTHCARE
NFIB.com Resource Centers are centralized hubs of small                      RESOURCE CENTER
business advice that offer one-stop shopping for business
owners looking for information on a particular topic. Small    Leaderboard
business owners turn to NFIB’s online Resource Centers           728 x 90

when they need information on critical business needs. From
travel to healthcare, and technology to franchising, these
Resource Centers provide relevant content that communicate
your message to a decisionmaking audience. NFIB.com’s
Resource Centers deliver cost-effective, targeted access to
an audience of business owners.

                                                                 728 x 90

                                                                300 x 250          SPONSORSHIP OPPORTUNITIES ARE
                                                                                   AVAILABLE FOR CUSTOM PACKAGES,
                                                                                   WHICH CAN INCLUDE:
                                                                                   • Podcasts
                                                                                   • Webinars
                                                                                   • Whitepapers
                                                                                   • Articles
                                                                                   • Custom video presentations

                                                                                   Call us to talk about your
                                                                                   options for a completely
                                                                                   customized package.

13   NFIB MEDIA PLANNING GUIDE • www.NFIBvirtualmediakit.com

                                             Max           Looping         Rules:
NFIB.com                   Dimension       File Size      Restriction      NFIB.com reserves the right to reject any potential ad campaign or
                                                                           creative without explanation.
Leaderboard                 728 x 90         40 K          15 secs
Medium Rectangle           300 x 250         40 K          15 secs         Ads cannot solicit contributions or donations.
Rectangle                  180 x 150         40 K          15 secs
                                                                           Ads cannot disparage NFIB.
Skyscraper                 160 x 600         40 K          15 secs
                                                                           Ad Terms and Conditions:
                                                                           The Publisher reserves the right within its discretion to reject or
                                             Max           Looping         remove from NFIB.com any ads for which the advertising materials
Enewsletter                Dimension       File Size      Restriction
                                                                           or the website to which the ad is linked do not comply with its
Vertical Banner            120 x 240         40 K          15 secs         policies, or that in the Publisher’s sole reasonable judgment, do
Skyscraper                 120 x 600         40 K          15 secs         not comply with any applicable law, regulation or other judicial or
                                                                           administrative order.
Button                      120 x 90         40 K          15 secs
Banner                      468 x 60         40 K          15 secs         If advertising materials are not received five business days
                                                                           prior to the IO start date, the Publisher will begin to charge the
                                                                           Advertiser on the IO start date on a prorate basis based on the
GIF, Flash, rich media and third-party served ads are accepted. A          full IO, excluding portions consisting of performance-based, non-
backup GIF file is required for all Flash ads.                             guaranteed inventory, for each full day the advertising materials are
                                                                           not received.
All expanding ads must be user-initiated. Expanding ads must
have a prominent “Close” button in the upper right corner of the           The Publisher shall not be subject to any liability whatsoever for
expanded portion of the ad.                                                any failure to publish because of acts of God, work stoppage,
                                                                           accidents, fire, or other natural or unnatural occurrences which are
All audio must be user-initiated and clearly labeled with “Play” and       outside and beyond the Publisher’s control.
“Stop” buttons.
                                                                           Advertiser may cancel the entire IO, or any portion thereof, with
State and regional targeting is available upon request.                    14 days’ prior written notice to the Publisher, without penalty, for
                                                                           any guaranteed deliverable, including, but not limited to, CPM
Max file size for flash ads is 50K. Flash ads must utilize flash           deliverables.
versions 4-8. Flash ads must support the click TAG variable.
                                                                           The Publisher will track delivery through its ad server and, provided
Please contact your MyBusiness sales representative for custom             that the Publisher has approved in writing a third-party ad server
ad unit specifications, including interstitials.                           to run on its properties, Advertiser will track delivery through such
                                                                           Third Party Ad Server. Advertiser may not substitute the specified
Contact:                                                                   Third Party Ad Server for measurement.
Heather Slattery Director, Production & Operations
TEL: 312-887-1000, ext. 121                                                The initial invoice will be sent by Media Company upon completion
FAX: 312-887-1003                                                          of the first month’s delivery, or within 30 days of completion of the
ads@mybusiness.com                                                         IO, whichever is earlier. Advertiser will make payment 30 days from
                                                                           its receipt of invoice, or as otherwise stated in a payment schedule
Send Payments to:                                                          set forth in the IO.
Natasha Boyderman Staff Accountant
TEL: 312-887-1000, ext. 140                                                Advertising agencies agree to pay all charges for advertising placed
EMAIL: nboyderman@imaginepub.com                                           at their request, in the event no payment is made by the Advertiser.
                                                                           Publisher has the authority to hold both the Advertiser and Agency
Digital Ad Trafficking:                                                    liable for such monies due and payable to NFIB.
Hannah Kokjohn Interactive Designer
TEL: 312-887-1000, ext. 229                                                Materials:
EMAIL: hkokjohn@imaginepub.com                                             Due five business days prior to posting.

                                                                        NFIB Advertising Program • 301-215-6710 • NFIB@townsend-group.com         14

                                                      Sponsorship   Business Resources WeeklyNewscasts
                                                                    During this daily or weekly news update, an NFIB small business
                                                                    news reporter will give a three-minute recap of the top news stories
                                                                    pertinent to small business. The sponsor’s name will be built into
                                                                    the media player and the sponsor will have exclusive commercial
                                                                    RATE: $15,000/month (Once/week)
                                                                          $30,000/month (Daily)
                                                                    • Exclusive sponsorship.
                                                                    • Sponsor logo in viewer frame.
                                                                    • Promoted on home page of NFIB.com with sponsor recognition.
                                                                    • 10-second pre and post roll.
                                                                    • Webcast will be archived on NFIB.com for 12 months.

                                                                    NFIB podcast sponsorships offer you a unique opportunity to
                                                                    convey to a captive audience the importance and value you
                                                                    place on small business. NFIB offers two types of podcast pro-
                                                                    grams: content that is supplied by the sponsor or custom con-
                                                                    tent built by our editorial staff.
                                                                    • Hyperlinked sponsor logo embedded within the podcast.
                                                                      This image and link appear with the podcast on NFIB.com and
                                                                      remain in the podcast archive for 12 months.
                                                                    • Hyperlink to the advertiser website. Embedded in the
                                                                      podcast summary, this link appears wherever the podcast
                                                                      appears outside of NFIB (e.g. iTunes).
                                                                    • Sponsorship announcement for 10 seconds at the
                                                                      beginning and end of the podcast.

                                                                    Custom Podcast
                                                                    Let Imagination Publishing, NFIB’s custom content guru, create a
                                                                    podcast that reflects your organization’s expertise and services.
                                                                    RATE: $2,500

                                                                    Supplied Podcast
                                                                    Want to convey valuable information to our audience? If you’ve
                                                                    got ideas, run with them. For this podcast, you’re in charge of
                                                                    the content.
                                                                    RATE: $1,750
                                                                    CONTENT AREAS:
                                                                    • MyBusiness magazine—content as a tie-in to editorial features.
                                                                    • Legal Center
                                                                    • Research Center
                                                                    • Issues/Elections

15   NFIB MEDIA PLANNING GUIDE • www.NFIBvirtualmediakit.com

                                   Webinar Sponsorship
                                   NFIB webinar sponsorships capture immediate, quality leads.
                                   This powerful marketing platform develops brand affinity, invites
                                   interaction and educates prospective clients. NFIB webinars present
                                   valuable content to participants who have demonstrated a significant
                                   interest in your company. NFIB offers three types of webinar
                                   programs: content supplied by the sponsor; custom content built by
                                   our editorial staff; or an NFIB-sponsored webinar.
                                   • Sponsor logo and link on NFIB.com’s webinar page.
                                   • NFIB will drive traffic to the registration page using the
                                     following marketing efforts:
                                     - Email invitation to 150,000 NFIB members.
                                     - NFIB will include banner and text sponsorship in enewsletter.
                                     - Reminder email sent to registration list prior to the presentation.
                                   • Dedicated pre-roll and post-roll slides.
                                   • Verbal recognition at beginning and end of webinar.
                                   • Names and contact information of registrants who have agreed to
                                     receive third-party communications provided to sponsor.
                                   • Presentation slides will be available to members and nonmembers.
                                   Sponsor-Supplied Webinar Program
                                   Sponsor controls the speakers, content, collateral and presentation.
                                   RATE: $2,500 to $5,000

                                   Custom Webinar Sponsorship Program
                                   Let our experts, Imagination Publishing, supply editorial content on
                                   a topic of your choice. As a sponsor you will get co-branded NFIB
                                   custom content. Possible topics include improving your credit and
                     Banner        smart travel.
                    120 x 240
                                   RATE: Starting from $7,500

                                   Association Webinar Sponsorship Program
                                   Sponsor an NFIB educational webcast. Topics include taxes, legal
                                   advice and policy.
                     Vertical      RATE: $2,500
                    120 x 240

                                   Insight Email Newsletter
                                   NFIB sends its information-packed biweekly newsletter to its
                                   members filled with relevant and timely content, including news,
                                   events and articles of interest targeted to small business owners.
                     Vertical      Subscribers receive the latest news from the world of small business
                    120 x 240      thanks to their trusted resource—NFIB.
                                   FREQUENCY: Biweekly
                                   CIRCULATION: 155,000
                                   SIZES/ INVENTORY:
                                   • 4 Placements of 120x240 Vertical Banner for $2,300/unit
                     Banner          OR 1 Placement of 120x600 Skyscraper for $5,750/unit
                    120 x 240
                                   • 4 Placements of 120x90 Buttons or the Footer for $1,875/unit
                                     OR 1 Placement of 468x60 Banner for $4,685/unit
                                   • Exclusive Roadblock: $9,600 (Includes all of the above)

                                 NFIB Advertising Program • 301-215-6710 • NFIB@townsend-group.com        16

                NFIB offers customized marketing opportunities
                to advertisers interested in additional
                engagement with NFIB’s membership of small
                business owners and partners.

                       Events                                                  Legal Programs

                       NFIB hosts a variety of regional and national events.   Sponsor webinars and other resources created by the
                       Become a sponsor and interact with small business       NFIB Small Business Legal Center to educate small
                       owners face-to-face. Or sponsor a virtual event         business owners on key legal issues related to owning
                       and reach a wider audience of business owners           and operating a business.
                                                                               Scholarship Programs
                       NFIB.com                                                Build the next generation of small business owners
                       Sponsor a special digital edition supplement of         through sponsorship of the NFIB Young Entrepreneur
                       MyBusiness on a specific topic of interest to small     Foundation.
                                                                               Small Business Research
                       Custom-Published                                        Inquire about the schedule of NFIB Research
                       Small Business Guides                                   Foundation studies available for sponsorship.

                       Sponsor practical “how-to” guides, that are
                       distributed with MyBusiness, on subjects important
                       to small business.

                       NFIB offers Customized Partnership
                                                                               For more inFormation

                       Relationships that provide concentrated access
                       to NFIB members and help you create a dominant          about sponsorship and partnership
                       presence. These relationship benefits include:
                                                                               opportunities and to connect with
                       • Organization-wide recognition and unique              NFIB, contact:
                         member access
                       • Year-round promotional rights, including a
                         proprietary platform                                  Chris Nolan at 847.387.3072 or
                       • Ability to promote a special                          cnolan@townsend-group.com
                         offer to members
                       • Premier sponsorship of
                         NFIB events                                           or contact Stephanie Holland at
                                                                               301.215.6710 ext. 109 or

17   NFIB MEDIA PLANNING GUIDE • www.NFIBvirtualmediakit.com
MyBusiness magazine and NFIB.com are represented
       nationally by The Townsend Group.
              7315 Wisconsin Ave., Suite West 750, Bethesda, MD 20814
               www.townsend-group.com • www.NFIBvirtualmediakit.com

         Stephanie Holland                                 Chris Nolan
       National Sales Manager                         National Sales Manager
      MyBusiness and NFIB.com                        MyBusiness and NFIB.com
        The Townsend Group                             The Townsend Group

     TEL: 301-215-6710, ext. 109                         TEL: 847-387-3072
         FAX: 301-215-7704

    sholland@townsend-group.com                     cnolan@townsend-group.com

                                         NFIB Advertising Program • 301-215-6710 • NFIB@townsend-group.com   18

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