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					  FORMAL REPORT
SOCIAL NETWORKING




       Prepared for
      Elke M. Leeds
  Professor, BISM 2100
Kennesaw State University




      Prepared by
      Starr Bruner
    Matthew Hepler
     Nicole Myers
      Andy Young
Kennesaw State University




     April 20, 2007
                                                                                            ii


                          LETTER OF AUTHORIZATION

BISM 2100 Students,

The purpose of this assignment is to expose students to emerging technologies and to
create an opportunity for students to utilize their professional written business
communication skills. This formal report will be coordinated with a digital video
presentation and an interactive web page to provide a bundled resource on this semester’s
project.

You are being asked to perform a detailed analysis of a product/concept in the area of
Internet Social Networking Web Sites. Think of how you would answer the question
“Why did Google just spend $1+ billion for YouTube?”.

At a minimum, your report should include information related to the following:

      Introduction to Social Networking Web Sites – What is a social network? What
       are social networking web sites? What problem are they trying to solve? Who are
       they intended for? How successful have they been?
      Describe three different social networking web sites. Include who uses them, who
       owns them and how they generate revenue.
      Describe three areas of business where social networking web sites are being used
       or could be used. The description should include the type of business, estimated
       revenue and how successful it has been or its potential..
      Describe any known issues surrounding these sites and how they are being
       addressed.
      A conclusion summarizing the main points of the paper. Suggestions for future
       research and investigation.

The information contained in your report and presentation will be used as a training tool
for Information Technology Students and Staff. You will therefore want to present a
carefully researched, thoughtfully written, and comprehensive formal report.

Use both commercial and academic resources (Minimum of 15 references – 3 must be
academic). Where appropriate, you should incorporate charts, graphs, or other visual aids
to illustrate the facts you present in your report. This report will be submitted to
turnitin.com – anti plagiarism detection software – please ensure that you cite your
resources appropriately, use quotations and page number references for quotes and
internal citations (Author, Date) for paraphrased content.

Written Report:
Your managerial report must be submitted through WEBCT. (One student per team must
submit a copy of his or her team’s output through WebCT). Employ all facets of
effective business writing and refer back to your text (Chapter 9, Completing Formal
Business Reports - pages 1453 – 1466) for the Formal Report Structure.
                                                                                         iii


                             LETTER OF ACCEPTANCE

4045 George Busbee Parkway
Kennesaw, GA 30144
July 11, 2011




Professor Elke Leeds
Kennesaw State University
1000 Chastain Road
Kennesaw, GA 30144


Dear Professor Leeds:

We are very thrilled and appreciate your letter of authorization offering us the chance to
research and analyze the concept of social networking.

We have carefully read the criteria and will begin working immediately.

Thank you for believing in us and giving us the opportunity to do this task.

Sincerely,



Fantastic 4
                                                                                         iv


                            LETTER OF TRANSMITTAL

4045 George Busbee Parkway
Kennesaw, GA 30144
July 11, 2011




Professor Elke Leeds
Kennesaw State University
1000 Chastain Road
Kennesaw, GA 30144


Dear Professor Leeds:

Here is the report you asked us to prepare on social networking. After researching the
topic, we have found that social networking affects almost everyone from teenagers to
large businesses.

All of the major points associated with social networking including issues surrounding
social networking websites, the problems of social networking, and who uses these web
sites are examined more closely in the following report. It concludes with suggestions
for future research and investigation.

Thank you again for giving us the opportunity to do this task.

Please contact us when you have finished reading the report or if you have any questions.

Hope to hear from you soon.

Sincerely,



Fantastic 4
                                                                                             v


                              OPERATING AGREEMENT

Team Objective / Mission Statement

        Our mission, as a group, is to successfully and enthusiastically complete the task
set before us in a timely, efficient manner. We plan to work in tandem with one another
well enough to receive the highest grade possible on the project. While not only being
courteous and respectful of each other’s time and opinions, we will also strive to
complete each individual task on time. As a group, we want to receive a grade of “A” on
the entire project. On an individual basis, we strive for the same.

Purpose

        We plan to explore the topic of social-networking from a diverse and varied
standpoint. Since we are each majoring in different areas, we’ll each bring unique
perspectives and skills to the table. The report will cover social networking in general,
and then move into a discussion of popular social networking sites, followed by areas of
business which may be affected by these sites. Pratfalls of social networks will also be
considered. We are collaborating with different sources to complete the formal report,
and we have sectioned the paper into distinct areas for which we are each responsible.
Since we are sans a fifth group member, we have split up the workload so that we each
have a few mini-responsibilities that are not related to our original role in the group. After
compiling the formal report, the group will continue to pool resources and talent in order
to produce a continuous-play video presentation in which we will expound upon our
report. Additionally, we will develop a group website, with each team member having an
individual page, as well as a few collective team pages.

Decision-Making

        Thus far, the team has been conversing about early decisions, and we seem to be
in agreement about most things. If a decision is brought to the group’s attention, it will be
mulled over as a group, before an informal vote. While a team member may weigh in
heavier on his/her own part of the project, the group as a whole may override a group
member’s decision. For example, if the report coordinator wants to submit the paper in a
larger-than-normal type font, the group may veto his decision.

Meeting / Attendance

        Our primary face-to-face meeting time is in class, for which we should always be
in attendance. From this point on, each group member is allow one absence. In the event
that a member misses more than one day in class, 5 points will be deducted for each
missed day from that group’s evaluation. For the meetings in which we will film the
presentation, the group will meet at a destination yet to be determined in early April. The
meetings will be held on two consecutive Sundays, and will end by dinner. The first
Sunday will be a run-through and working-out of the kinks, and the second Sunday will
                                                                                          vi


be making the finalizations to the project. All group members must be in attendance for
the full duration of both Sunday meetings.

Preparation / Quality

        Each group member will not only complete the minimum requirements, but will
also go a step further in order to earn an “A.” The formal report will be reviewed by the
Report Coordinator, and then by the Project Manager, who will turn it in to
www.turnitin.com, and then submit it through WebCT Vista. Each group member will
keep the group as a whole abreast of the progress of their roles, primarily via the
discussion board. Constant communication through WebCT Vista is mandatory. An
approximate minimum of 5 posts per week is expected from each member. Responding to
direct messages in a timely and respectful manner is a must. Each member is responsible
for coordinating and setting deadlines for his/her section of the project.

Non-performance / Peer review

        In the event that a member misses more than the allotted one absence from class,
and that member is not deceased, 5 points will be deducted from their grade. Missing a
Sunday of filming will result in all 10 points deducted. If a member fails to carry out
his/her responsibilities to the satisfaction of the group, points will be taken at the
discretion of the group. If a group member has to pick up another’s slack, points will be
taken from the liable member and given to the active member. Each role leader should
make the others aware of impending deadlines (reminder messages, phone calls, etc), as
well as set them well in advance. If a member in unable to complete any part of his/her
role, that member should contact the Project Manager as soon as possible, so that the
other members may cover the responsibility.

Project Requirement Outline

        Our individual sections of the formal report are due by Thursday, March 29. They
should be posted to the discussion board and/or emailed to the Report Coordinator. The
Project Manager will also review the report before the final submission. At least 24-hours
before the final deadline, the Project Manager will submit the formal report to
www.turnitin.com for review. The websites should be submitted to the Webmaster for
approval by the end of April 19th, so that they may be reviewed and any remaining
adjustments may be made. The filming meetings will be held on Sundays April 15th and
22nd. An emergency subsequent meeting may be needed, if the two aforementioned
meetings do not fit the bill. The editing process will take place the week following April
22nd, and the Digital Video Coordinator will keep the group aware of his timely progress,
and make the video available to all group members one to two days before the final
deadline. Changes to deadlines will be determined by each component leader as each
deadline nears. Each group member has the ultimate responsibility for the timely
completion of their role’s project.
                                                                                  vii


Roles
    Andy
       Introduction to Social Networking Web Sites – What is a social network?
         What are social networking web sites? What problem are they trying to solve?
         Who are they intended for? How successful have they been?
       Letter of Acceptance
       Letter of Transmittal
    Nicole
       Describe three different social networking web sites. Include who uses them,
         who owns them and how they generate revenue.
    Matthew
       Describe three areas of business where social networking web sites are being
         used or could be used. The description should include the type of business,
         estimated revenue and how successful it has been or its potential.
       Abstract
    Starr
       Describe any known issues surrounding these sites and how they are being
         addressed.
       A conclusion summarizing the main points of the paper. Suggestions for
         future research and investigation.
       Suggestions
                                                                                        viii


                                       ABSTRACT

        The report you are about to read contains information on a subject that has helped
many of the most successful people in the world climb to the top of there fields, social
networking. Today, it is more important than ever to have credible contacts with good
ideas and knowledgeable information in the professional and social arenas of everyday
life. Here in the twenty-first century, we have instant access to these people, which in the
past could have taken a lifetime to find. This report focuses primarily on the new tool
available to everyone, social networking websites through which countless numbers of
people everywhere are connecting socially, romantically, and professionally.
        The report will cover several topics related to social networking websites. It will
also give a brief overview about what social networking websites actually are. Examples
of three different social networking websites will be presented, along with descriptions of
there intended use, earnings, and owners. The following topic will report on the business
applications of social networking websites that businesses are currently using and some
examples of there intended use in the future. Next, the report will examine in detail the
issues surrounding this type of social interaction, and any dangers that lie beneath the
surface of these attractive websites. The report will end with a conclusion that
summarizes these main topics, along with providing important take-away points from the
information contained in the report.
                                                                                                                                                 ix


                                                    TABLE OF CONTENTS

LETTER OF AUTHORIZATION ................................................................................................. ii
LETTER OF ACCEPTANCE ........................................................................................................ iii
LETTER OF TRANSMITTAL ....................................................................................................... iv
OPERATING AGREEMENT ........................................................................................................ v
   Team Objective / Mission Statement .............................................................................. v
   Purpose............................................................................................................................ v
   Decision-Making............................................................................................................. v
   Meeting / Attendance ...................................................................................................... v
   Preparation / Quality ...................................................................................................... vi
   Non-performance / Peer review ..................................................................................... vi
   Project Requirement Outline.......................................................................................... vi
   Roles ............................................................................................................................. vii
ABSTRACT ....................................................................................................................................... viii
TABLE OF CONTENTS................................................................................................................. ix
INTRODUCTION TO SOCIAL NETWORKING .................................................................... 1
   Definition of a Social Network ....................................................................................... 1
   Definition of a Social Networking Web Site .................................................................. 1
   What are they trying to solve? ........................................................................................ 1
   Intention .......................................................................................................................... 1
   Successful or Not? .......................................................................................................... 2
SOCIAL NETWORKING WEBSITES ......................................................................................... 2
BUSINESS APPLICATIONS ........................................................................................................... 3
SOCIAL NETWORK SHORTCOMINGS ................................................................................... 4
CONCLUSION ................................................................................................................................... 5
SUGGESTIONS FOR FUTURE RESEARCH ............................................................................ 5
IS SOCIAL NETWORKING A WORTHY VENTURE FOR BUSINESSES?..................... 5
REFERENCES .................................................................................................................................... 7
                                                                                                 x


                               LIST OF ILLUSTRATIONS

Figures

  1. Soon, social networks are going to be more popular than portal sites ....................... 2
                                                                                             1



                   INTRODUCTION TO SOCIAL NETWORKING


Definition of a Social Network

       If someone were asked to give the definition of a social network, he or she would
have a hard time doing so. The majority of people today contribute to a social network in
some form. According to one source, “a social network is made up of individuals or
organizations that are connected through various social contacts ranging from casual
acquaintances to family members” (Dickerson, 2006).

Definition of a Social Networking Web Site

        One of the primary contributions to social networking is through the internet. “A
social networking site is an online place where a user can create a profile and build a
personal network that connects him or her to other users” (Lenhart, 2007).

What are they trying to solve?

        Social networks have been created in order “to encourage connections and
communication to occur on a wide variety of levels” (Dickerson, 2006). With web sites
such as MySpace, Facebook, Hi5, Xanga, and Friendster, users first create a profile. This
profile is basically a biographical sketch that informs readers about the creator of the site.
After someone is registered with one of these sites, he or she has the ability to connect
with old friends or make new friends in different parts of the world. These services offer
benefits, such as networking with people in one’s chosen career, finding other people
with similar interests or being the first to know about a favorite band or author's
upcoming work (Cites, 2005).

Intention

        Online social networking is no longer “the teen-age set” (Whiting, 2007). Today,
people of all ages are part of a social networking web site. Uses range from using it to
talk to classmates or using it to arrange a date. For example, “Cheneka Hobbs, a 28-year-
old mother, logs on to CafeMom.com just about every day to keep in touch with other
moms, to post pictures of her 2-year-old daughter Chelia, and just to talk to adults”
(Johnson, 2007). Each day, these social networking companies try to find ways to attract
people with different interests. Another example involves Brian Balfour, “23, a product
manager at Zoom Information Inc. in Waltham who writes a blog about social
networking…he uses Facebook to keep in touch with college friends, HeyLetsGo to fuel
his social life, and Linkedln to make professional contacts” (Johnson, 2007). With so
many of these web sites available, each having a unique product to offer, the intent of
trying to connect everyone is not as improbable as it may seem.
                                                                                         2


Successful or Not?




                                                            Figure 1

                                                            Soon, social networks are
                                                            going to be more popular
                                                            than portal sites




                        SOCIAL NETWORKING WEBSITES

        Presently, one of the most popular social networking communities on the web is
MySpace. Users can create a private profile with personal photos, journal entries; and a
description of themselves, their interests, and music. MySpace users with broad agendas
are of all ages, backgrounds, and places. Members utilize the site to network with family,
co-workers, old friends, classmates, singles, and friends (“About Us,” 2007). MySpace
claims to have greater than 70 million users. Of those users, 40 million log on to the site
for over an hour every day (“Social Networking in Focus,” 2006).
        News Corporation, owned by Rupert Murdoch and operated in New York, is
MySpace’s parent company. However, MySpace is operated by a staff of 300 in Beverly
Hills. Using MySpace is free of charge for members because they use advertising to
maintain the site. Businesses can contact MySpace and request to advertise. Advertising
is MySpace’s only form of revenue (“About Us,” 2007).
        Social networking sites are also useful for businesses and users who are interested
in career building. LinkedIn is a job oriented social networking site where members form
professional relationships. This web site has about 9 million professionals in the online
network. Members create profiles that list their professional accomplishments and
connect each other to thousands of other skilled professionals. LinkedIn enables
businesses to post job listings and find excellent professionals. Career builders are able
to search for jobs, discover business opportunities, and discover more acquaintances
(“About Linkedln,” 2007).
        Reid Hoffman is the CEO of LinkedIn and runs the website in Palo Alto,
California. Before LinkedIn, Hoffman was the Executive Vice President of PayPal.
Although LinkedIn is free for users, the company brings revenue in through sources other
than advertising. Their funding comes from investors like Greylock, Sequoia Capital,
Bessemer Venture Partners, and the European Founders Fund. Even though LinkedIn is
funded by investors, they began to make a profit in 2006 (“About Linkedln,” 2007).
        Forming romantic relationships is another popular use of social networking web
sites. Eharmony is on of the most popular and claims to be the number one relationship
                                                                                         3


building site. The site was founded by psychologist Dr. Neil Clark Warren in 2000. His
son-in-law, Greg Forgatch, is the CEO. When the site was founded in 2000, Series A
funding from Fayez Sarofim & Co invested 3 million dollars (“Company Overview,”
2007).
        Eharmony is a Christian based site that is geared towards members who are
looking for long term relationships and marriage. Users are set up scientifically to match
couples through compatibility tests. The web site says “recent research presented at the
American Psychological Society found that eHarmony married couples are significantly
happier than couples married for a similar length of time who met by other means.”
Eharmony is designed to create healthy and happy marriages for people of all races, ages,
ethnicities, and backgrounds (“Company Overview,” 2007).


                             BUSINESS APPLICATIONS

        Businesses around the world have already seized many of the opportunities
presented by social networking websites, but in 2007, they are finding new ways to
generate revenue from them. Advertising was the original opportunity mainstream
businesses saw potential from such sites. They aimed to increase profits by advertising
on social networking websites that could reach millions of their potential customers.
Many companies have used the advertising capabilities of these sites to reach huge
audiences. It was estimated that in 2006, marketers would pay $350 million for
advertising on social networking websites (Cashmore, 2006). Today the figure is even
higher as the Internet Advertising Bureau expects a thirty percent increase in online
advertising for 2007 (“Venture Capital,” 2007, p.17). The success of this new advertising
medium and the financial ease with which these websites are created makes them very
appealing to companies trying to increase revenue. Next we will explore some future
business applications of social networking websites.
        In 2007, many new and different tools will be created and utilized by social
networking web sites. The director of Esprit, Nic Bisbourne, is quoted saying, “The hot
area for 2007 will be adding the notion of getting something done through social
networking” (“Venture Capital,” 2007, p.18). He is correct in his prediction, as banks
around the world are accessing these sources. Wells Fargo, a major bank located in
America, launched its new concept at the turn of the past year. They added Stagecoach
Island Learning Lounge to their website, a unique social networking website that
educates users about banking and finance (“Major Banks,” 2007). The site is utilized as
visitors play games to earn fake money, which can then be invested or placed in different
virtual accounts. The way that users earn the money in the game is by answering
questions about finance and banking. They can also talk to other people on the site
regarding questions from the game or questions about real banking issues they are
experiencing. This site has proven to be a useful tool and has educated a large number of
young adults.
        The last business application that social networking websites are trying to turn a
profit on in 2007 involves personal finance. Most people in the world could use expert
advice from time to time about what to do with their money in order to accumulate more.
Webmasters at NetworthIQ have created a virtual environment in which to do so. The
                                                                                           4


website www.networthiq.com is designed to calculate users’ assets and liabilities in order
to determine their net worth on a monthly basis (Woodward, 2007). The users can then
post balance sheets and communicate with others on the site about what adjustments are
needed to earn more money. Many people have already been successful in increasing
their overall net worth through extended use of the website, another effective business
application created through the use of social networking.


                       SOCIAL NETWORK SHORTCOMINGS

         One of the most consumer-unfriendly byproducts of the social networking
phenomena is phishing. Unlike its viral predecessor, SPAM, phishing could not only
compromise the safety of your computer, but also the privacy of your identity. Sites like
MySpace leave visitors’ confidential information vulnerable to identity theft through
these phishing incidents. Phishers essentially trick surfers into re-entering their passwords
and sometimes even more information, posing as their chosen social networking site
(Gentile, 2006)... The phishers can then access their personal page and also their friends’
lists to scam. Un-savvy networkers are left defenseless against such attacks. Social
networking sites are taking actions against these malicious people, with civil and
sometimes criminal suits. But oftentimes these offenders are difficult to trace (Gentile,
2006).
         Perhaps the most publicized short-coming of the social network movement is the
inability of said networks to keep youngsters safe online. Sites like MySpace and
Facebook can be breeding grounds for sexual predators, and safeguards against these
individuals are difficult to work out. Nearly twelve states are developing legislation
which will force the hand of social-networking sites to implement age-verification tools
in their design (Alix, 2007). Connecticut is leading the legislative crusade, as the first
state with a drafted law being turned over to their General Assembly. While these
legislators have obvious good intentions, they have thus far been unable to articulate
many viable suggested methods for age-verification (Alix, 2007). Current ideas include
requiring users to submit credit card, driver’s license, or Social Security information, but
the problems with these ideas are twofold. Firstly, a minor could easily get this
information from a parent of guardian’s wallet, in order to bypass the entire process.
Secondly, entering this much personal data leaves users open to a bevy of phishing
attacks and consequential identity theft. Still, some critics believe that the responsibility
of internet safety should lie with the parents, or even the school systems (Alix, 2007).
Either way, kids and teens need to be protected in social networking sites.
         Even celebrities are not immune from identity theft and/or fraud. Many, if not
most public figures are featured on dozens of social networking sites. These profile pages
are oftentimes not administered by the celebrities in which they portray, but by errant
fans or unkind malcontents (Lillebuen, 2007). This brand of identity fraud is particularly
hard to battle. Anyone with the ill will can easily assume a celebrity name and post a
profile on social networks, with little fear of consequence (other than profile deletion).
Some opponents equate this form of identity fraud with defamation and libel, while still
others see these pages as nothing more than jokes (Lillebuen, 2007).
                                                                                           5


                                     CONCLUSION

         Online social networking sites are an integral part of many people’s daily lives.
Whether surfers use these websites for business or pleasure, or for making new
connections or salvaging old ones, they undoubtedly enjoy the ease with which they can
do so. As the internet age expands by leaps and bounds, social networking sites can
become more specialized; where there were once only catch-all networks, there are now
sites geared toward specific age groups, singles, professionals in respective industries,
different religious groups, and families. Big business has taken notice of social net
working’s potential. The advertising opportunities are cyber-gold, and many companies
are striking while the iron’s hot. Even virus-writers are capitalizing on these sites;
identity theft, identity fraud, and phishing have become a new internet danger, and
popular networks are fighting back. State legislators are now taking steps to reduce these
threats to safety, including implementing bills aimed at keepings minors safe from
predation while online.


                     SUGGESTIONS FOR FUTURE RESEARCH

         Future researchers may want to consider the ways in which social networking
sites affect productivity in the workplace. For example, are people wasting away valuable
company time while frequenting these sites? Should businesses ban or limit employees
from visiting social networking sites while on the clock? Another concern is the extent to
which employers should be permitted to monitor their workers’ personal sites. How far
should an employer hold an employee liable for their online portrayal of themselves?
Should employees always be shining representations of their companies, or are they
allowed complete freedom of expression while away from work (even in cyber space)?
Another possible direction to take research is: do these social networking sites really
strengthen real-life connections and communication, or do they simply spread interaction
thin into superficial relationships? To some, having a few lasting and deep connections
may outweigh several relatively shallow ones. So in this respect, does the new found ease
of acquiring quantity outweigh old-fashioned networking quality? Also, how much
responsibility should social networking sites claim in the dangers that may befall their
users? The answers to these questions may provide practical every-day applications, and
may even spark further debate.


    IS SOCIAL NETWORKING A WORTHY VENTURE FOR BUSINESSES?

        Should big businesses cash-in on the social networking movement? It would seem
so. The advertising capabilities alone have already proven themselves to be profitable
ventures. Some may even say that ads already litter these sites, causing them to be a bit
cumbersome; but for businesses marketing their products and/or services, this is a good
thing. The more ads from a single company that an individual is exposed to per day, the
better chance they stand of actually buying into it. And since these sites are visited almost
as frequently as the most popular portal sites, these advertisements are reaching large
                                                                                         6


quantities of consumers. Many savvy marketers are posting ads with sound, animation,
and even games with the lure of “free” cash and prizes for clicking; while this may be a
hassle to many consumers, this certainly wouldn’t have a negative effect on business.
        What about employers? Should they pay more attention to social networking
sites? Many are already beginning to do so; some companies are restricting the use of
these sites while at work, while still others use the sites to screen potential employees.
Perhaps a viable solution would be creating smaller inter-office online social networks;
this would work particularly well with larger companies. Social networking creates an
environment in which everyone is on a level playing field. If large corporations
implement social networks, it may ease the burden of communication between different
levels of management. Conceivably, anonymous company discussion boards could
replace yesterday’s comment box, resulting in smoother operations all around. This way,
employees would have an appropriate arena in which to air concerns, and the company
productivity increases, instead of decreasing (as they may if employees are interacting
behind the scenes on other sites).
        Businesses and industries of all sorts are certainly smart to invest in, advertise
with, or at least use online social networking systems. Social networking is a booming
niche, and its showing no signs of slowing down.
                                                                                         7


                                    REFERENCES

Alix, L. (2007, March 13). Social networking law would be worthless. The Daily
       Campus, p. 1-2. Retrieved March 17, 2007 from
       http://media.www.dailycampus.com/media/storage/paper340/news/2007/03/13/co
       mmentary/Social.Networking.Law.Would.Be.Worthless-2774018-page2.shtml

Blakey, D. (2007, February 28). Major Banks Rush to enter the virtual social
       networking world. Bank Marketing International, 2-4.

Cashmore, P. (2006, November 1). Social Networking Ads: $2 Billion by 2010.
     Retrieved March 27, 2007, from
     http://mashable.com/2006/11/01/social-networking-ads-2-billion-by-2010/

Cites (2005). Social Networking. Retrieved March 24, 2007 from,
        http://www.cites.uiuc.edu/security/beyondbasics/socialnetworking.html

Dickerson, T. (2006). So What is a Social Network? Retrieved March 24, 2007 from,
       http://article.maxlinks.org/index.php?CatID=31&ArtID=89221

eHarmony. (2007). Retrieved April 5, 2007, from
      http://www.eharmony.com/servlet/about/eharmony

Gentile, G. (2006, December 26). ID theft growing concern for MySpace users.
       Associated Press Financial Wire, Retrieved March 14, 2007, from
       http://www.ap.org

Gruber, F. (2006). Social Networks Battling the Portals. Retrieved April 4, 2007 from,
       http://www.somewhatfrank.com/yahoo/index.html

Johnson, C. (2007, March 7). Space for everyone Social Networking websites, once
      purely teen territory, attract all ages. The Boston Globe, pp. A1.

Lenhart, A. (2007). Social Networking Websites and Teens: An Overview. Retrieved
       March 24, 2007 from, http://www.pewinternet.org/reportdisplay.asp?r=198.

Lillebuen, S. (2007, January). Fake Dion profile taken off MySpace. Times Colonist, p.
       news. Retrieved on March 26, 2007 from Galileo database.

LinkedIn. (2007). Retrieved April 5, 2007, from
       http://www.linkedin.com/static?key=company_info

MySpace. (2007). Retrieved April 5, 2007, from
     http://www.MySpace.com/Modules/Common/Pages/AboutUs.aspx
                                                                                    8


Social Networking in Focus. (2006). Retrieved March 23, 2007, from
       http://www.cbsnews.com/stories/2006/09/08/fyi/main1989139.shtml

Venture Capital; Money Talks. (2007, January 11). New Media Age, 17-21.

Whiting, R. (2007). Social Networking: Not Just For Teens Anymore. VAR Business,
      23 (4), 17-19

Woodward, S. (2007, January 5). Share, and compare, your finances Web site of the
     week. The Oregonian, pp. D01.

				
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Description: Prepare a Formal Business Report document sample