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Companion Animal Health Products: New Edition

Description:    The companion animal sector has been the main driver of growth for the global animal health
                industry since the mid-1990s. This essential report analyses the size and structure of the
                companion animal market, profiles the companies leading this sector and assesses prospects for
                future growth.

                Examine in detail market share across the sector with detailed information on size of business,
                contribution to total sales, key products and future prospects for the sector’s current market
                leaders.

                Products for use in companion animals have been the main driver of growth in the world market for
                veterinary pharmaceuticals and vaccines since the mid-1990s. This report analyses the size and
                structure of the companion animal market, profiles the businesses of leading companies involved in
                the sector, and assesses prospects for growth through the remainder of this decade.

                Chapter one of the study offers a brief overview of major health problems affecting the three main
                companion animal species (dogs, cats and horses), and identifies the products used to prevent,
                treat or control them. Viral, bacterial and parasitic infections are among the most prevalent
                challenges faced by companion animals, but chronic, age-related conditions are being diagnosed
                with increasing frequency in ageing dog and cat populations, with cardiovascular problems and
                cancer among the most significant diseases in this respect.

                The products used to prevent, treat or control disease in companion animals are discussed in
                chapter two of the report. This section focuses on product groupings that are responsible for major
                shares of the market in value terms, including antiparasitics, anti-infectives, anti-inflammatories
                and biologicals. Established product classes and their modes of action are explained, while recent
                introductions to the market are discussed in more detail. Future launch activity in each major
                segment of the market is also addressed.

                Products for use in companion animals generated global revenues of $6.8 billion in 2005 -
                equivalent to 39% of the entire world market for animal health products. The companion animal
                market is concentrated in geographical terms, with ten countries responsible together for 84% of
                global sales in the sector. The size, structure, recent development and future growth prospects of
                these ten markets are analysed in chapter three of the study.

                The US is the dominant market in the companion animal health products sector, generating over
                half of the $6.8 billion global sales total. No other single market is responsible for more than 7% of
                sales in the sector. Five of the ten biggest markets are located in Europe, with the UK representing
                that regions leading source of companion animal product sales.

                Chapter four of the report addresses common factors that will act as drivers or constraints on rates
                of growth in the companion animal products market during the second half of this decade. These
                include companion animal populations; economic, social and demographic trends; new products
                and technologies; promotion and marketing strategies; companion animal health and disease
                trends; patent expiries and generic penetration of the companion animal products market; product
                safety issues; regulatory factors; and companion animal health insurance.

                Shaped by these factors, growth of the global market for companion animal health products is
                forecast at a compound annual rate of 4.9% in the period to 2010 (at actual prices, and calculated
                at constant rates of exchange), with sales in the sector reaching $8.6 billion in 2010. Growth in
                most of the worlds leading national markets will fail to match the global average, with sales in
                France, Italy, Spain and Australia forecast to rise at rates of less than 4% a year. Of the ten
                biggest markets, Brazil is expected to return highest rates of growth, with sales there rising at a
                CAGR of 7%. Rapid growth is also anticipated in a number of other developing countries, with China
                expected to feature among the worlds ten biggest markets for companion animal health products
                by the end of the decade.
            The final section of the report analyses the structure of the companion animal products market in
            terms of company shares. The size of each companys companion animal business, its contribution
            to individual company sales totals, leading products and future developments are all discussed.

            Here again, the market is relatively concentrated, with almost two-thirds of global sales by value
            generated by ten leading companies. Merial is the outright market leader, claiming a share of
            almost 17%, while Pfizer is its closest competitor with a 12% share. Bayer, Novartis and Fort
            Dodge complete the top five rankings.



Contents:   Chapter   1   Companion Animal Health Problems
            Chapter   2   Companion Animal Products
            Chapter   3   Major National Markets for Companion Animal Products
            Chapter   4   The Global Market for Companion Animal Products
            Chapter   5   Company Profiles



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