Oct 09 Sales meeting

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					Long Cleaners, Inc.
   Sales Review
     Autumn is here!
     Time to get your
     customers wardrobe
     ready for the seasons.
CLEANERS, INC
          Halloween Sales Meeting
   “Scaring the pants off the competition”
If the shoe fits, Ha,ha,ha,ha!
HAVE A SAFE AND HAPPY HALLOWEEN
Leathers, Furs, Suedes, Shoes



       ALL WORK
       DONE ON
      PREMISES
               Talking points
• With the holidays approaching a lot of people
  are getting their drapes and table linens ready
  for company.
• It’s time to switch your bedding.
• Well, it’s jacket and coat time again, did you
  know we do leather & Suede
• All this messy weather is hard on your shoes,
  did you know we clean and polish shoes?
Why should they choose Longs?

Because they can trust you to take care of all
    their Drycleaning and Laundry needs.
     What sets us apart from other
             drycleaners?
•   Employees
•   Level of service / Consistency
•   Stability of company – since 1942
•   Brand recognition
•   Technology
•   Community involvement – XMO, Resume,
    Miracles & Magic
                   Value
•   Quality of product or service
•   Customer Service
•   Convenience
•   Price
          Know your position
•   Starts with a smile and greeting!
•   Helpful attitude.
•   Drycleaning process
•   Gather Information
•   Welcome new customers to the Long Family
•   Build relations with existing customers
•   Thank them, then thank them again – eye
    contact & smile
Benefits of Great Customer Service
• It’s really hard to be grumpy to a person that
  is really nice to you.
• Job security
 Define Customer Service

• What are you selling?
                         Complaints
•   Love a complaint – it’s your chance to shine
•   Only 1 out of 10 will tell you
•   Listen to them and keep eye contact
•   Get detailed info – write it down, follow thru
•   Thank them for bringing it to your attention


       Friend of a D/C story
       Autozone
                                    Appearance




                          Mind                     Spirit




                     Company                     Employee


     Long term
                                                            Equipment     Products
                 Daily
Short term



Timing                                                                      Packaging


                                             Quality
                              Discipline


Change                                                                  Environment
                         Action
                 Retention
•Follow up call – did you get everything
okay, will you give us the opportunity to
serve you again?
•Thank you cards
•Promotional information
•Inform then of all our services while they
are in our lobby.
•Let them know they are appreciated every
chance you get.
Phone usage
     Accurate detailing

•Colors
•Patterns
•material
• Terminology
   • Tagging
Accurate tagging
  • One at a time
• Special requests

				
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posted:7/11/2011
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