socialmedia worldforum Asia Engage with the World of Social Media 22-23 September, Suntec, Singapore www.socialmedia-forum.com/asia Platinum Sponsor kers from... Leading spea Networking Opportunities Party Two days of interactive & engaging conference featuring leading key figure keynotes, brand case studies, topical Q&A and debates, exhibition hall, workshops and networking. Gold Sponsor Silver Sponsors socialmedia Speakers include worldforum Asia Blake Chandlee Pooja Arora VP & Commercial Director, Brand Manager, EMEA, Facebook P&G Blake is responsible for the commercial sales and support teams designed Pooja’s work with P&G spans brand management, new brand development to expand Facebook’s EMEA presence and relevance within the overall and channel marketing. Currently she is responsible for Pampers in South marketing community. East Asia. Thomas Crampton Reynold D’Silva Asia-Pacific Director, 360 Digital Influence, Global Brand Marketing Manager, Ogilvy Public Relations Worldwide Unilever Thomas heads a team stretching across 23 cities in 15 Asian territories that Reynold is responsible for global brand strategy, innovation, advertising and helps companies conceive, develop and execute strategies in Social Media. communication development for the core product range of Pond’s – Unilever’s leading beauty & face care brand. Kyle (Young Eul) Kim Lito S. German Head of Open Platform/ Director, Marketing Director, SK Communications - Cyworld BMW Group Asia Kyle has played a significant part in developing Cyworld as a more social Lito’s scope of responsibility spans 12 countries within the region, and platform and is very interested in Social Media, Social Networking, product covers Advertising, Events Management, CRM, Product and Price Planning, management and collaboration. and Training and Development. Laurel Papworth Argha Sen Social Networks Strategist Head of Marketing & CRM, Toys R Us Laurel’s blog LaurelPapworth.com has made her the #5 blogger in Australia Argha is responsible for managing Toys R Us marketing programs across (B&T Magazine). She has been creating and managing online communities 8 countries, spanning more than 100 retail stores. He also directs the for over 20 years, including IRC, Usenet, Ultima Online forums and inworld multi-country Toys“R”Us Star Card CRM program. game moderator management. Jeremy Khoo Brian Solis Deputy Director, Marketing Communication Principal at FutureWorks PR and Blogger at PR and loyalty, 2.0 & bub.blicio.us NTUC Fairprice Jeremy is currently spearheading FairPrice’s Social Media strategy and launched Brian Solis is globally recognized as one of the most prominent thought Singapore’s first ever supermarket Facebook page in 2009. leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. www.socialmedia-forum.com/asia www.socialmedia-forum.com/asia Programme Day One socialmedia worldforum Asia SOCIAL MEDIA BRAND BUILDING & MONITORING Conference Key 0800 Registration & Networking 0900 Chairman’s Introduction Case Study Startup Open Social Interactive Speaker Sitback Michael Netzley, Society for New Communications Research Zone Question Debate Panel Interview & Tweet & Answer Dicussions 0910 Speed Networking • 10 minutes to find out a bit more about the people around you BUILDING A BRAND USING SOCIAL MEDIA 0920 Opening Keynote: Blake Chandlee, VP & Commercial Director, EMEA, Facebook 1430 Case Study - Social Media Marketing @ Toys R Us: THE INTEGRATION STORY 0950 Open Q&A • How Social Media fits into the Marketing Mix at Toys R Us I • ntegrating Mass Media, Events, PR, CRM, Digital Marketing and Social Media to create the Toys R Us magic EXAMINING THE CURRENT STATE OF THE ASIAN SOCIAL MEDIA C • ase Studies - Transformers Revenge of The Fallen and Lan Kwai Fong MARKET Carnival: Taking Social Media to the Streets • The Good, The Bad, the Ugly 1000 The State Of Social Media in Asia Today – A Year On • What Next: The Future is Here • Local Social Media platforms - What they are and who they target? Argha Sen, Head of Marketing & CRM, Toys R Us H • ow popular are these local platforms in terms of number of users and user growth over the past 12 months 1450 Case Study - BMW: Fishing where the fish are • The new challenges brought about by growth and other factors • Social Media: An Ocean of Possibilities Thomas Crampton, Asia-Pacific Director, 360 Digital Influence, • Managing the Message Before Someone Else Does Ogilvy Public Relations Worldwide, Hong Kong • Case Study: bmw.tv and BMW Asia Insider on Facebook • Using Social Media as a Magnifier 1020 The Social Media landscape in China: a dead end or a land of opportunities • Case Study: BMW JOY in 3D Project Gang Lu, Co-Founder, MOBINODE.TV Lito S. German, Marketing Director, BMW 1030 The rise of Indonesia in the global Social Media culture 1510 Sit back and Tweet panel – Your questions debated Enda Nasution, Digital Marketing Strategist, INMARK:DIGITAL A • panel of Marketers across global brands taking questions tweeted in 1040 Open Q&A on the day by delegates, and those questions from delegates pre-event. Reynold D’Silva, Global Brand Marketing Manager, Skin Care, Unilever Lawrence Law, Regional Marketing Manager, Diageo 1045 Tech zone – 45 minutes covering key emerging social technologies which Liva Judic, Media Reputation Strategist look to be taking the Social Media world by storm Laurel Papworth, Social Network Strategist T • hree 10 minute speeches, which give delegates an overview of how these technologies, can help them with their Social Media Marketing. 1540 AFTERNOON BREAK & EXHIBITION W • hat does Foursquare mean for Marketeers? SOCIAL GAMES, VIRTUAL CURRENCY & LIVE SOCIAL DEBATE Ryan Lim Founder & Business Director, Blugrapes • Social Media Indian market overview: 1610 The rise (and rise) of social gaming across Asia Mahesh Murthy, Founder & CEO, Pinstorm, • Why social gaming in Asia Pacific is increasing how brands can engage • Social Search with these audiences • Social Shopping • Who is playing these social games? You may be surprised Robbie Hills, General Manager - Asia Pacific, RockYou 1130 MORNING BREAK & EXHIBITION 1630 Panel: Monetizing social games & virtual currency MONITORING, MEASURING & COMMUNITY BUILDING T • he world online gaming market / the Asian online gaming market: 1200 Afternoon Keynote - Social Media 2013: An Asia Perspective specificities & similarities • What will be different, what’s the same, and what trends should we be • What is the market for virtual goods and services? watching out for as marketers. C • hallenges of monetizing games – delivering revenues from virtual Freddie Laker, Director of Digital Strategy, SapientNitro currency • What opportunities exist for brands within social gaming? 1230 Case-Study T • he importance of engagement and personalization – understanding users motivations Chair: Nicholas Aaron Khoo, Singapore Tech Blogger, Thinker and Learner 1250 Interactive Panel session - Integrating Social Media into traditional Kyle (Young Eul) Kim, Head of Open Platform/Director, SK marketing strategy Communications - Cyworld • Engaging new customers while maintaining existing image Robbie Hills, General Manager - Asia Pacific, RockYou • Using Social Media to offer valuable information • How to successfully target new audiences online 1700 Social Media needs Cloud Computing Derek Yeo, Head of Corporate Marketing & Ancillary Finance, W • hat is Cloud Computing? How are companies using it? Tiger Aviation • Why is cloud computing important for social gaming? Christina Lim,Deputy Director – Brand & Marketing, NTUC • Cloud elasticity handling social media traffic spikes FairPrice Simone Brunozzi, Technology Evangelist, Amazon Web Services Pooja Arora, Brand Manager, P&G APAC Derrick Koh, ASEAN Regional Marketing Manager, Lenovo Jeremy Woolf, Senior Vice President, Text 100 1730 SUMMARY & CLOSE 1320 LUNCH & NETWORKING 2000 FACEBOOK HELIPAD PARTY www.socialmedia-forum.com/asia www.socialmedia-forum.com/asia socialmedia Programme Day Two worldforum Asia MONETISATIONS, PR, MOBILE & APPS 0800 Registration & Networking 1420 Online Crisis Management in the Digital Age using Social Media • Understanding crisis management and the role social media play 0910 Chairman’s Introduction • Create an effective online crisis management plan using social media Shalabh Pandey, Author and Founder, Chasingthestorm • Case Studies - United Airlines, Ford Motor Company, Domino’s Pizza, 0920 Opening Keynote Procter & Gamble (Pampers), Nestle Ganesh Kumar Bangah, CEO, Friendster • Prevent crisis before it happens Roderick Low, Principal Trainer, Adonai Training LLP 0950 Marketing to an audience with an audience E • xplore the evolution of social networking into contextual networking 1440 Social Media – First For Breaking News and how brands can earn mind share and in turn, market share. • The changing news-cycle Brian Solis, Principal at FutureWorks PR and Blogger at PR 2.0 & • The time difference between stories on that break on Twitter v bub.blicio.us traditional news outlets Julio Romo, PR and Communications Consultant, Twofourseven 1010 Panel: Selecting Your Social Media Agency • How should you go about selecting your Social Media agency? 1500 Interactive Panel Discussion – The role of PR in developing and monitoring • Traditional agency versus Social Media specialist trends in your industry? • What are the skillsets you should be looking for? S • ocial Media monitoring – examining the impact of your brand in a W • hat degree of integration should your Social Media agency have social media environment within your business • News optimization – delivering Social Media enabled press releases • PR / or Social Media agency for crisis management issues? Lars Voedisch, Regional Head - Media Intelligence, Asia Pacific, • How to integrate Social Media within your organization structure Dow Jones & Co. Ranjeet Shandu, Digital Project Manager, Ogilvy One, Singapore Julio Romo, PR and Communications Consultant, Twofourseven Nicholas Tay, Digital Group Head, Zenith Optimedia Group, Anshul Jain, CEO, ThoughtBuzz (Publicis) Stephen Dolan, Commercial Director, Facebook Ed Mapa, Jr, Managing Director, Media Contacts Philippines 1530 AFTERNOON BREAK & EXHIBITION Lito S. German, Marketing Director, BMW SOCIAL MEDIA, SOCIAL TV AND MOBILE APPS 1050 Social Media and PR MONITISING SOCIAL MEDIA & SOCIAL CRM 1600 Interactive Panel: What impact will Social TV have on the media industry as a whole? 1110 Monetizing Social Media & Social Networks • The impact of social networks moving into the TV business • 22 different monetization models H • ow Pay TV operators can harness Social Networks and web 2.0 within • Peer to peer banking and investment a multiplatform strategy? • Social entrepreneurship W • ill Social Networks take on the role of content aggregators or C • ase studies of how business bloggers, Twitterers and Facebookers are producers? using social networks to increase revenue. H • ow production companies can use Social Networks as a way to Laurel Papworth, Social Network Strategist develop new ideas and new talen Airin Zainul, General Manager, ntv7, Media 1130 Open Q&A Fotini Paraskakis, Director of Production, FremantleMedia Asia James Ross, Regional Director Asia, ITV Studios Global Entertainment 1140 MORNING BREAK & EXHIBITION Manish Singhal, Head-Usage development & Retention – digitalTV at Bharti Airtel Limited 1210 Interactive Panel Discussion - Increasing customer intimacy and Senior representative from NDS empowerment through Social CRM N • ext generation CRM - new products and services on offer to increase 1620 Mobile Social Media social engagement • Why the time is right for Social Networks to engage in the mobile web • efining the new social customer – who they are, how they interact D • Why it is not right to focus only on the iPhone and how companies can engage with them. • How to build sites quickly and efficiently • ow to personalize and even “hyper-target” your sales and marketing H • Various Showcases communications Jörg Krahnert, APAC MD, Netbiscuits Nik Ong, Regional Digital & Social Media Strategist, MRM 1640 The role of key technologies in delivering social TV via traditional TV Singapore platforms – security of content, middleware and widget development Damien Cummings, SMB Online Director - Asia Pacific & Japan, Dell | Consumer & SMB 1700 Interactive Panel: Geotagging: location is no game - the new dimension of Eddie Chau, CEO & Founder of Brandtology Pte Ltd marketing • The landscape of existing Apps: who, how many users, how old etc 1230 Social CRM + Gaming Science: Building Thriving Communities That Impact • How apps are integrated into marketing and what they bring etc Your Bottom Line • Any such local dedicated apps in Asia? • Gaming science is the key in developing and motivating online • Predicting behaviour through geotagging and marketing from it advocates and influencers of your brand, Bernard Leong, Partner, Thymos Capital I • ncubate “superusers”, which promote products, retain users and Winston Goh, Product Marketing Manager, Samsung Asia Pte Ltd increase sales on your site Stephen Dolan, Commercial Director, Facebook • Fostering goodwill and brand activity throughout the internet at large. Greg Joy, VP New Markets, Lithium 1730 Open Q&A 1250 LUNCH, NETWORKING & EXHIBITION SOCIAL MEDIA AND PR 1745 Event wrap up - What’s next? Looking beyond Facebook & Twitter in Asian 1400 Living in the age of instant judgment Social Media • Future predictions for the PR industry in a Social Media world K • ey bloggers and journalists review their findings over the 2 days, Andy Oliver, SVP, APAC, LEWIS PR asking attendees their thoughts and give their views on what’s coming next within the Asian Social Media market! 1800 SUMMARY & CLOSE www.socialmedia-forum.com/asia www.socialmedia-forum.com/asia Information socialmedia worldforum Asia Helipad Party In the hip downtown and boasting some of Singapore’s best panoramic views, Facebook’s Helipad party will be a great opportunity to meet with other event delegates and network the night away! A free bar will run at the start of the evening – the perfect touch for some chilled networking at the end of an action packed day. Open to delegates, sponsors and exhibitors only. Party www.socialmedia-forum.com/asia/networking/helipad-networking-party Advisory Board Due to the fast moving nature of Social Media we have introduced an advisory board in 2010. It’s a network of industry experts, who have agreed to advise the Social Media World Forum Asia, giving feedback on the conference agenda, hot topics, new interactive conference formats, submitted speeches, and who will support us to always provide new and invigorated ideas. The Social Media World Forum Asia 2010 Advisory Board Members include: Dr. Bernard Leong, Partner, Thymos Capital Shalabh Pandey, Digital Marketing Entrepreneur, Singapore Neal Sato, CTO, Mixi Jamshed Wadia, Account and Co-Marketing Manager, Intel Tania Chew, Consultant, Communications & Social Media Marketing Jon Russell, Journalist, blogger & digital media consultant Derrick Koh, ASEAN Communications Manager, Lenovo Nicholas Aaron Khoo, Singapore Tech Blogger, Thinker and Learner Benjamin Koe, Public Relations & Social Media Consultant For full profiles visit: www.socialmedia-forum.com/asia/conference/advisory-board Get involved Connect With Us For more information on sponsoring or exhibiting Web: www.socialmedia-forum.com/asia at the show please contact Richard on Blog: www.socialmediaseries.net/blog T. 44 (0)117 946 8876 E. email@example.com Twitter: www.twitter.com/SocialMediaWF www.socialmedia-forum.com/asia www.socialmedia-forum.com/asia socialmedia Booking Form worldforum Asia If you would like to register for this event please complete the form below and fax back to +44 (0) 117 946 8871 or register online at www.socialmedia-forum.com/asia/ Delegate Delegate 2 Title (Mr/Mrs/Ms/Miss/Dr) Title (Mr/Mrs/Ms/Miss/Dr) First Name Firstname Surname Surname Position Job Title Company Email Address Delegate 3 Title (Mr/Mrs/Ms/Miss/Dr) Postcode Firstname Telephone Surname Fax Job Title Email Email Reservation Price Payment Please send me a VAT invoice. 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