Shoutlet Social Media Strategy + Platform

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Shoutlet Social Media Strategy + Platform Powered By Docstoc
					Maximizing Social Media Strategies
    Presented by Jason Weaver, CEO, Shoutlet, Inc
        Join the conversation on Twitter @Shoutlet
                                        About Shoutlet

     Shoutlet is a social media marketing platform that provides tools to help global brands,
      small businesses, and marketing agencies build, engage, and measure social media
             communication via one affordable, easy-to-use, multi-user application.




www.shoutlet.com                                                                                2
                                         Key Takeaways




                                Ways to track social media ROI



                     How to generate leads using social media techniques



                   How to leverage the emerging trend of “social selling” and
                             transactional-based online marketing



               How to influence your target audience to engage with others




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                            Social Media + Tourism Industry

•93 million U.S. adults reported using the Internet for travel planning purposes in
20101

•User generated content is used by 40% of online travel researchers to
determine whether they visit a destination

 •71% of leisure trips are planned less
 than 3 months before the trip

 •35% are planned less than one month
 before the trip

 •54% of users ranked recommendations
 from friends and family as the most
 influential when choosing a destination

 •18% site travel promotions as their
 main destination influence



                              Source1: U.S Travel Association, “Travelers’ Use of the Internet”, July 2010
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                                    Studying Your Audience




                   Ashley, 21                 Sean, 37                      Linda, 58

           Prefers text messaging      Downloads podcasts to        Just joined Facebook and
               over voice calls         listen while traveling     quickly getting the hang of it

              LOVES Facebook             Uses Twitter more          Likes photo-sharing sites
               and uses apps              than Facebook
                                                                     Watches how-to videos
            Uploads photos often       Still prefers e-mail over        about hobbies
                                       mobile text messages


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                                Measuring Social Media ROI


        70% of companies are not adequately
         measuring social media initiatives




                                              Top 3 Biggest Obstacles To Measurement:

                                              30% Dedicated Resources (who will do it)

                                              25% Don’t know what to measure

                                              20% Believe Social Media is not about ROI




                                               Study from MarketingProfs (n=338), Conducted in June 2009.



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                   Traditional vs. Social Media ROI




                     Short-Term vs. Long-Term Payoff




                     Graphic Source: Pauline Ores, IBM via Toolbox.com




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                   What Does ROI Mean to You?




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                              Return on Investment: Indirect Sales




                     Fan
                                            Awareness                  Coupons
                    Form
                                           Engagement                1-800 number
                   Donation




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                             ROI Begins with the First Step




                   Your company’s goals:

                   What are you really hoping to accomplish?

                                                          Your audience:

                                    Who are they? What do they do online?



                                       Your toolbox:

                                       Does it fit your needs?



                                                  Your metrics:

                                What makes sense for your goals?




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                   Building Relationships vs. Transactions




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           Warren County Visitors & Convention Bureau: B2C Lead Generation




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                   Traditional vs. Social Media ROI




                                         Goal:

                                         Reach CEOs of small businesses




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                       The Future of ROI Tracking: Social Commerce




                   Research, Follow, Buy




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                                           Case Study: Rayovac




          Campaign details
          Blogger outreach + video +
          sign-up widget on Facebook for
          $3 coupon

          Results
          Over 8,000 e-mail addresses
          collected and over 7,000
          Facebook fans in less than 5 days




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                                      Case Study: Original Penguin




          Campaign details
          Model search contest / image widget

          Results
          Finalists shared the widget through social
          networks and blogs to encourage viewers
          to click through and vote for them. The
          widget was viewed a total of 2,216 times
          and embedded in 65 locations




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                               Social Shopping vs. Social Commerce


                   Social Shopping                                                      Social Commerce
         Interaction among customers as                                        Interaction among customers as
          part of a shopping experience                                         part of a shopping experience
 (in order to improve the shopping experience)                          (in order to improve the sales effectiveness)




www.shoutlet.com                                 Source: Paul Marsden, Social Shopping 101: A Practitioner’s Primer, SocialCommerceToday
                                                                                                                                           17
                                   Ways to Obtain Leads




                   Engagement        Content distribution to evoke an intended response




                   Promotional       Contests, sweepstakes, sign-ups




                   Transactional     Coupons (online/offline), promo codes, etc.




www.shoutlet.com                                                                          18
                   Alarm Company: Engagement Lead Generation




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                   Original Penguin: Promotional Lead Generation




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                   B2B: International Trucking Lead Generation




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                   People-Requested Advertising




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                   People-Requested Advertising = Evangelist Program




                                                  • Add additional layers of influence with
                                                  evangelist program

                                                  • Reward your highest influencers




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                                      Know Your Evangelists

                   Social CRM features pull in data points from Facebook to give you a
                          one-stop look at who’s interacting with your company



  • Review Posts

  • Respond to Comments

  • Respond to “Likes”

  • Send Birthday Greetings

  • Manage Tasks

  • Categorize Fans

  • Analyze Metrics



                                    Demo this: www.shoutlet.com
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                   Tie Into Existing Investments




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                   Shoutlet – Social Media Management




                                               Our sites now garner incredible
                                               average view times [near five
                                               minutes on our video pages]
                                               and our fan and follower base
                                               has increased exponentially.
                                               Mike Turner, Cannondale




                                               www.shoutlet.com



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                   Connect With Us



                   Tweet us @Shoutlet




                   Connect with us on Facebook



                   Join our LinkedIn Group
                   Social Commerce: Selling with Social
                   Media



                   Follow our blog - http://shoutlet.com/blog/


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                   Contact Us




                     Jason Weaver
                     CEO, Shoutlet, Inc.
                     608.829.2301


                     Yes, you can have a copy of this presentation.
                     Please e-mail us at marketing@shoutlet.com




www.shoutlet.com                                                      28

				
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