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The Mass Affluent Market in Spain

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					A Datamonitor Brief




                                                             timely


The Mass Affluent
Market in Spain
                                                             Reacting to the latest news
Publication Date: Mar-06                                     breaking in your industry
Product Code: BFFS0427
                                                             focused




                                                             Hundreds of hours of analyst
                                                             time distilled into a few pages

                                                             primary research




    The Spanish mass affluent market is one of the
    fastest growing customer segments in Europe.
    Despite suffering significantly through 2001 and 2002,
    in recent years the market has developed rapidly and
                                                             Unique survey data and
    continues to develop and mature.                         interview results

                                                             thought-provoking




For details of all Datamonitor briefs, go to:                Fresh opinions and
                                                             out-of-the-box thinking
www.datamonitor.com/financial
                                                                                                                timely
                                                                            The Mass Affluent Market in Spain
                                                                                                  BFFS0427




                                                                                                                Reacting to the latest news
                                                                                                                breaking in your industry




Scope and coverage

                                      • Sizes the number of Spanish individuals with EUR50k-EUR300k in onshore
                                         liquid assets from 2000-2004, and provides the aggregate liquid assets they hold
                                      • Segments the number of mass affluent individuals and their aggregate liquid
                                         assets into 4 liquid asset bands
                                      • Forecasts the number of individuals and their aggregate liquid assets through
                                         2009
                                      • Assesses the competitors targeting the mass affluent market in Spain



Key findings and highlights

                                      • Mass affluents currently account for 6% of the total population of Spain.
                                      • Santander Central Hispano (SCH) dominates both commercial banking and,
                                         along with its subsidiary Banif, the mass affluent and wealth services in Spain.
                                      • An analysis of the current mass affluent provision landscape indicates that a
                                         strong branch network is key to successfully capturing the mass affluent market,
                                         or indeed any segment of the Spanish market.




Reasons to purchase


                                      • Assess your target market with Datamonitor's sizing, segmenting and
                                         forecasting of the number of mass affluents and the onshore liquid assets they
                                         hold
                                      • Keep an eye on your competition with our competitive assessment
                                      • Discover the drivers of success in mass affluent services




Contact us...
From Europe:        tel:   +44 20 7675 7000     fax:   +44 20 7675 7016     email:   ukinfo@datamonitor.com
From Germany:       tel:   +49 69 9750 3119     fax:   +49 69 9750 3320     email:   deinfo@datamonitor.com
From the US:        tel:   +1 212 686 7400      fax:   +1 646 365 3362      email:   usinfo@datamonitor.com
From Asia Pacific: tel:    +61 2 8705 6900      fax:   +61 2 8705 6901      email:   apinfo@datamonitor.com
                                                                                                                      focused
                                                                                 The Mass Affluent Market in Spain
                                                                                                       BFFS0427




                                                                                                                     Hundreds of hours of analyst
                                                                                                                     time distilled into a few pages




Table of contents
INTRODUCTION                                                         Table 4:   Liquid assets held by mass affluent individuals
        • Overview                                                              in Spain, by liquid asset band, EURbn, 2004-9
        • 2,503,600 Mass affluent individuals
        • Mass affluent individuals hold EUR271.7bn                  FIGURES
           in liquid assets                                          Figure 1: The number of Spanish mass affluents is
        • Competition targeting the mass affluent                               growing
           population                                                Figure 2: Mass affluent liquid assets are growing
        • Assessment: The offerings
        • Competitor Profiles of the main players
                     • Santander Central Hispano (SCH)
                           and Banif (subsidiary)
                     • Barclays Premier Banking
                     • Banco Bilbao Vizcaya Argentaria
                           (BBVA)
                     • Citigroup
                     • Banco Popular Español (BPE)
        • Drivers of success in Spanish mass affluent
           financial services
               - A strong branch network is a fundamental
                 key to success
               - Without a branch network a strong
                 offering is needed
                     • A focus on investment or offsetting
                           products can differentiate an
                           offering in this market
                     • Independent advisers can be used
                           for client acquisition
                     • The Internet is critical as a banking
                           and client communication tool


APPENDIX


TABLES
Table 1:   Mass affluent individuals in Spain by liquid
           asset band, 000s, 2000-4
Table 2:   Liquid assets held by mass affluent individuals
           in Spain, by liquid asset band, EURbn, 2000-4
Table 3:   Mass affluent individuals in Spain by liquid
           asset band, 000s, 2004-9




Contact us...
From Europe:        tel:   +44 20 7675 7000          fax:   +44 20 7675 7016     email:   ukinfo@datamonitor.com
From Germany:       tel:   +49 69 9750 3119          fax:   +49 69 9750 3320     email:   deinfo@datamonitor.com
From the US:        tel:   +1 212 686 7400           fax:   +1 646 365 3362      email:   usinfo@datamonitor.com
From Asia Pacific: tel:    +61 2 8705 6900           fax:   +61 2 8705 6901      email:   apinfo@datamonitor.com
                                                                                                                thought-provoking
                                                                The Mass Affluent Market in Spain
                                                                                              BFFS0427




                                                                                                                Fresh opinions and
                                                                                                                out-of-the-box thinking


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                                                         Marketing Energy to Young FamiliesThe Mass Affluent Market in Spain
                                                                                                                                    BFFS0427




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