2010 MIZUNO CSR Report

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MIZUNO Corporate Social Responsibility Report
              Profile of the Mizuno Group
                 CORPORATE DATA (as of March 31,2010)
                                                                                                     The Mizuno Group, comprising Mizuno
                 Company name : Mizuno Corporation
                 Head office : 1-12-35,Nanko-kita,Suminoe-ku,
                                                                                                     Corporation, its 17 subsidiaries and three
                               Osaka559-8510,Japan                                                   affiliated companies, is primarily engaged in
                 Established : April 1,1906                                                          the manufacturing and marketing of sporting
                 Representative : President Akito Mizuno
                                                                                                     goods, including baseball, golf and other
                 Paid-in Capital : 26,137million yen
                 The contents of an enterprise :                                                     sports equipment, sportswear and footwear.
                  Manufacture, wholesale, and retail of sporting goods                               The Group also operates sports facilities,
                  Management and management trust of a sport facility                                including golf schools and futsal (five-a-side
                  School business etc.
                 Number of Employees (Consolidated ) 5,808                                           soccer) courts.

                                                                    MIZUNO (CHINA)
MIZUNO CORPORATION UK                                      SHANGHAI MIZUNO                                            MIZUNO TECHNICS
                                                           CORPORATION LTD.                                             CORPORATION
                 CORPORATION GERMANY                    MIZUNO (TAIWAN)
                                                         CORPORATION                                             MIZUNO RUNBIRD CO., LTD.
MIZUNO CORPORATION FRANCE                                                                                                                                                            MIZUNO CANADA LTD.
                                                 MIZUNO CORPORATION                                                   MIZUNO INDUSTRY
                                                  OF HONG KONG LTD.                                                   SHIKOKU CO., LTD.
                                                                                          MIZUNO                                                                        MIZUNO USA, INC.
                                                 THAI SPORTS                                                          MIZUNO INDUSTRY
                                               GARMENT CO.,LTD.                 HEAD OFFICE                            HAGA CO., LTD.
                                                                                OSAKA / TOKYO
                                                                                                                      MIZUNO INDUSTRY
                                                                                BRANCH OFFICE                          AYAMA CO., LTD.
                                                                                SALES OFFICE
                                                                                                                      MIZUNO INDUSTRY
                                                                                16 offices in Japan                    HIKAMI CO., LTD.

                                                                                Sporting goods
                                                                                sales companies
                                                                                in Japan                       MIZUNO WELLNESS CO., LTD.
                                                                                (two affiliated companies)
                                                                                                                   MIZUNO ALPHA SERVICE
                                                                                                                         CO., LTD.
                                                                         MIZUNO CORPORATION
                                                                          AUSTRALIA PTY.LTD.
                                                                                                               MIZUNO AVAIL CORPORATION

                                                                                                                           ARIS CO., LTD.

         Consolidated subsidiary
                        Sporting goods manufacturing                   Sporting goods                                      Sporting goods sales                  Other businesses
                        companies in Japan                             manufacturing overseas                              companies overseas

           Nonconsolidated subsidiaries and affiliated companies
          On April 1, 2010, Mizuno Wellness Co., Ltd. and Mizuno Alpha Service Co., Ltd. merged to operate as Mizuno Sports Service Co., Ltd.

              Financial data(Consolidated / Fiscal 2009)
                                        Net Sales by Product Category                                                                       Net Sales by Territory

               Others                                                          Baseball                      Asia.Oceania                                                       Japan
               23,478 15.8                                                     37,341 25.1                   8,336 5.6                                                          111,836 75.2

               Ski and Mountaineering
               5,066 3.4                                                                                     Europe
                                                                                                             10,089 6.8
                                                Net Sales by                                                                                       Net Sales
                                              Product Category                 Sports wear
                                                                                                                                                  by Territory
               24,457 16.4
                                                 148,703                       29,991 20.2                   North and South America              148,703
               Footwear                                                                                      18,441 12.4
               28,370 19,1

                                                                  Unit: million yen                                                                                  Unit: million yen

                                                                                                         I N D E X
                                                                                                                     1         Profile of the Mizuno Group /
Editorial Policy                                                                                                               Financial data / Editorial Policy

In September 2000 Mizuno began publishing its                                                                        3         Top Commitment
annual “Environmental Report.” In fiscal 2004, we
                                                                                                                     5         Feature Developing Business in Tandem with Sports
changed the title to “Corporate Social Responsibility
                                                                                                                               “Go on and Create a-mon
Report” to clarify Mizuno s social responsibilities and
publicize its related activities.
                                                                                                                               (the best products for consumers)”
                                                                                                                               Mizuno pioneers the future of sports,
In this 2010 issue, the CSR Basic Policy was
                                                                                                                               keeping in mind our founder’s words
established, and ten specific focus areas of Mizuno’s
CSR activities were newly defined. To enhance                                                                        9         Corporate Philosophy /
readability, the contents have been arranged in line                                                                           Long Term Management Policies
with the business activities conducted in these focus                                                                          CSR Basic Philosophy / CSR Vision
In the 2009 issue, Mizuno’s efforts to conserve the                                                                11          Business management that
environment were reported in a brochure as a digest                                                                            responds to social trust
version, with detailed CSR activities available only on                                                                        Director Commitment / Objectives, Results
the company’s website. In this 2010 issue, the
brochure version also provides detailed information                                                                12          Corporate governance
on the company’s CSR activities.                                                                                   13          Internal control
Covered period                                                                                                     14          Compliance

Fiscal 2009 (April 1, 2009 to March 31, 2010)                                                                      15          Risk management
                                                                                                                   16          Disclosure to stakeholders
Covered organizations
                                                                                                                   17          Business management that
the Mizuno Group                                                                                                               responds to social expectations
                                                                                                                               Director Commitment / Objectives, Results
                                                                                                                   18          Customer satisfaction
Sustainability Reporting Guidelines 2006 (3rd ed.)
issued by Global Reporting Initiative (GRI)
                                                                                                                   21          Stakeholder satisfaction
                                                                                                                                 Mizuno’s Programs for Retailers
                                                                                                                                 Hand in Hand with Employees
Applied media
                                                                                                                   27          Social contribution
This Report also comprises a Web version (with
detailed environmental data) and brochure (CSR                                                                     29          Business management toward the
activities without environmental data).                                                                                        realization of a sustainable society
                                                                                                                               Director Commitment / Objectives, Results

                                                                                                                   30          CSR procurement
For further information,please contact Global CSR Office,
Legal Affairs Department Mizuno Corporation                                                                        31          Conservation of the environment
1-12-35,Nanko-kita,Suminoe-ku,Osaka 559-8510,Japan                                                                               Mizuno Environmental Policy
TEL:06-6614-8455 FAX:06-6614-8499                                                                                                Business activities and environmental burdens
                                                                                                                                 FY2009 Environmental Accounting Report
                                                                                                                                 Critical Objectives in Fiscal 2009
                                                                                                                                 FY2009 Activities Report
                                                                                                                                 Development of Environmentally Friendly Products
                                                                                                                                 Activities to Conserve the Global Environment
                                                                                                                                 Environmental Objectives in Fiscal 2010

               Net Sales Information                                                Operating Income                                     Net Income (Loss) Information

 Unit: million yen                                                  Unit: million yen                                             Unit: million yen
                                                                                                 7,858                                          7,769
   200,000                                                              8,000                                                         8,000
                                 174,019                                                 6,904
                       161,695             162,036                                                                                    6,000
             152,288                                                             6,220
   150,000                                                              6,000

   100,000                                                              4,000
                                                                                                                                      2,000                                        1,602
                                                                                                         2,910   2,783

    50,000                                                              2,000

         0                                                                                                                                                              -2,412
               2005     2006      2007      2008      2009                        2005   2006    2007    2008    2009                           2005    2006    2007     2008       2009
                                                      Fiscal Year                                                Fiscal Year                                                       Fiscal Year

                                                                                                                                                                                 2010 MIZUNO CSR REPORT   2
             Top Commitment

                   and Evolving Our Founder’s Spirit
                                                       Expectations by Succeeding
                                                                                    Mizuno will Work to Meet Society’s

                                                                                                                           “Attack and Defend” CSR Initiatives to
                                                                                                                           Prepare for a Quantum Leap

                                                                                                                         The 21st Olympic Winter Games, held in February 2010 in
                                                                                                                         Vancouver, Canada, brought together athletes from 82 countries
                                                                                                                         and regions. As an official partner of the Japanese Olympic
                                                                                                                         Committee, Mizuno provided the Japanese delegation with official
                                                                                                                         sportswear and bags. In addition, we offered speed skating suits
                                                                                                                         (which became a popular topic of conversation) and other
                                                                                                                         competition apparel for athletes of seven events. Ever since the
                                                                                                                         eighth Summer Olympic Games held in 1924 in Paris, Mizuno has
                                                                                                                         continued to provide Japanese Olympic teams with sportswear and
                                                                                                                         sporting goods, in line with our corporate philosophy: Contributing
                                                                                                                         to society through the advancement of sporting goods and the
                                                                                                                         promotion of sports.
                                                                                                                         During fiscal 2009, upholding the business slogan “Attack and
                                                                                                                         Defend,” we took various defensive measures to cut costs and
                                                                                                                         reduce inventory levels in response to the lingering global
                                                                                                                         recession, while at the same time preparing ourselves to seize
                                                                                                                         whatever opportunities we may find. In CSR activities, we have

also taken defensive and aggressive initiatives. While making             leading athletes to give instructions to children. To name a few, Koji
steadfast efforts in defensive areas, particularly internal               Murofushi and Shingo Suetsugu, Mizuno employees who
governance, legal compliance and risk management, we also took            participated in athletic events at recent Olympic Games help us
aggressive measures to promote CSR procurement and                        coach children, as well as top swimmers and baseball and soccer
environmental preservation activities.                                    players with whom the Company has entered into advisory
                                                                          contracts. During 2009, Mizuno held 515 Victory Clinic classes in
  Adhering to the Founder’s Words:                                        Japan, with the number of participants reaching over 50,000. We
  Go on and Create a-mon                                                  also organized Victory Clinic classes outside Japan. We plan to
  (the best products for consumers)                                       organize more and more Victory Clinics in many more countries. At
                                                                          Mizuno Victory Clinics, in addition to sports training, top athletes
Our founder, Rihachi Mizuno, kept saying in Kansai dialect, “a-mon
                                                                          offer environmental education, telling children that they should take
tsukurinahareya (Go on and Create a-mon.)” More than 100 years
                                                                          good care of sporting goods, and they should sort refuse before
ago, when few sporting goods were available in Japan, the founder
                                                                          discarding it so as to enable recycling. I believe that instructions
began producing and marketing excellent but affordable sporting
                                                                          from children’s sporting heroes will be inscribed deeply in young
goods and apparel. To his employees, the founder kept saying,
“a-mon tsukurinahareya.” His business approach, represented in
these words, has been the backbone of Mizuno’s untiring quest for
ever higher quality, the quest that has led the Company to become           Realizing a Sustainable Society
a leading sporting goods manufacturer.                                      to Bequeath Beautiful Earth
The founder’s spirit is the source of our exceptional craftsmanship
and technology, both being the essential elements of our brand            In 2006, on Mizuno’s centennial, we organized a commemorative
value and customers’ trust in our products’ superb quality,               symposium under the slogan: Sports for All Children. At that
functionality, reliability and safety.                                    symposium, we adopted the Declaration on Sports for the Next
The founder’s words will long remain important for our business.          Generation, which comprises the following five pledges, all
Keeping them in mind, we will continue our efforts to create a-mon        reflecting Mizuno’s CSR principles:
steadily and unremittingly, while maintaining confidence in our own       1.We pledge to work toward providing places and opportunities in
craftsmanship and technology. We will continue our quest for even           which all children can play sports, without regard for country or
higher quality. I firmly believe that this approach will enable us to       race.
forge a bright future.                                                    2.We pledge to work toward enabling children, through sports, to
                                                                            learn teamwork, cooperation and leadership.
                                                                          3.We pledge to enlighten the sports world about environmental
  Offering Greater Opportunities                                            conservation and make efforts to put it into practice, for the
  to Enjoy Sports                                                           benefit of children everywhere.
                                                                          4.We pledge to make efforts to develop sports programs that are
As a result of remarkable economic growth, our living standard has          the most appropriate for children from their point of view, and to
become higher than ever before. Technological development has               develop leaders of the next generation.
also made our daily life more comfortable. Coupled with the               5.We pledge to work towards developing and providing better
influence of urbanization, decline in the number of children and            sporting goods that meet the needs of children’s growth.
population aging, these factors have changed our social and living        Upholding this Declaration as guidelines for our business
environment dramatically. In such changing environments,                  management, Mizuno will continue working toward realizing a
children’s physical strength and athletic performance are declining       sustainable society that ensures children’s sound and healthy
sharply. When children slip and fall, for instance, it is reported that   development.
many do not know how to land on their hands, and so they often
injure their faces or heads.
To promote sports among such children, Mizuno organizes athletic           Akito Mizuno, President,
classes titled Mizuno Victory Clinics. In these classes, we ask
                                                                              Mizuno Corporation

                                                                                                                               2010 MIZUNO CSR REPORT   4
       Developing Business in Tandem with Sports

             “Go on and Create a-mon
             (the best products for consumers)”

             Mizuno pioneers the future of sports,
             keeping in mind our founder’s words

                                                                           Official victory baseball, launched on Mizuno’s centennial

              In 1906, Mizuno began its business by marketing baseballs. Over a century since then, Mizuno’s
              business has been growing in tandem with the development of baseball and other sports. Rihachi
              Mizuno, the founder of Mizuno Corporation, loved sports, particularly baseball. Adhering to his words,
              “Go on and Create a-mon,” Mizuno has been producing innovative sporting goods and apparel with
              outstanding functions and quality. Throughout the past century, we have developed our business in
              line with our corporate philosophy: Contributing to society through the advancement of sporting goods
              and the promotion of sports. At Mizuno, all our business activities are essentially CSR activities.
              Focusing on baseball among the diverse sports that Mizuno is promoting, this feature article will
              introduce Mizuno’s continued efforts to promote baseball and to develop better baseball goods.
To Share the Joy and
Excitement of Sports
with Many More People
The founder was eager to promote baseball throughout Japan.
He also hoped to help realize dreams of many young baseball players, most notably high
school students. His enthusiasm helped promote baseball throughout the country. At the                                     Special World League baseball,
same time, his uncompromising attitude toward producing the highest-quality goods                                          produced in 1935

greatly contributed to the improvement of baseball and other sporting goods, the attitude
that also helped the Company establish its brand value and win social trust in its products.

Father of Many Nationwide                          for high school students in Japan: the                     and planned to offer the highest-quality
                                                   National High School Baseball                              balls at affordable prices. Carrying on
Baseball Championships                             Invitation Tournament, also known as                       the founder’ s aspiration and
                                                   “spring Koshien (Koshien: the name of                      enthusiasm for baseball, Mizuno
Allegedly, the first baseball game was             a ballpark)” and the National High                         continues to manufacture quality balls
played in New York in 1839. Baseball               School Baseball Championship, also                         without seeking profits from the ball
was introduced into Japan in 1873,                 known as “summer Koshien.”                                 business.
when an American teacher, Horace
Wilson, taught the game to his students
at Daiichi High School (now University             Pioneer of Ball Production
of Tokyo). Subsequently, many baseball
teams were formed in Japanese high                 in Japan and Advocator of
schools and colleges.                              Ball Standardization
Rihachi Mizuno, born in 1884, saw a
baseball game for the first time in his
life when he was 18 years old, and was             In 1913, Mizuno began manufacturing                        Ayama Factory, dedicated to baseball production

employed at a shop in Kyoto. The                   balls and gloves in its plants in Japan.
game, played by students of Daisan                 In 1916, Rihachi Mizuno began working                      Mizuno’s New Baseballs
                                                   to standardize ball specifications, based
High School, fascinated the young man
                                                   on his firm belief that balls of the same
                                                                                                              Adopted for Professional
so much that he began embracing a
vision to promote the sport. In 1906,              specification should be used in order to                   Baseball Games
Rihachi Mizuno founded Mizuno                      ensure fairness of games. He reviewed
Brothers Ltd. with his younger brother             the size of the ball, searched for
and began marketing baseballs.                     high-quality materials (rubber and wool)                   Mizuno has continued its quest for
In 1911, to inspire young people,                  and instructed nationwide leather                          ever-higher quality. In response to the
Rihachi Mizuno organized the first                 processors in order to improve their                       improvement of players’ techniques and
Osaka Jitsugyodan Baseball                         skills. After standardizing ball size and                  changing baseball styles, Mizuno
Championship (elimination                          materials, he even set criteria for ball’ s                developed still better balls. Its
tournament), which eventually                      rebound performance, which were not                        uncompromising attitude toward
developed into the present Inter-City              set in the U.S.                                            product quality resulted in balls of
Baseball Competition. Two years later              Inheriting the founder’ s aspiration to                    greater flying distance. This, however,
(1913), he organized the Kansai                    promote baseball, in 1979 Mizuno                           became a problem and Mizuno was
Students’ Federation Baseball                      constructed the world’ s first factory                     obliged to develop balls with shorter
Championship, which subsequently                   dedicated to baseball production in                        flying distance.
developed into the All-Japan Junior                Ayama, Mie Prefecture. In this plant,                      Mizuno thus developed less bounding
High School Baseball Championship.                 Mizuno installed cutting-edge machines                     balls while maintaining the high quality
The Kansai Students’ Federation                    to continually manufacture standardized                    of conventional models. This smart
Baseball Championship that he                      high-quality balls. The founder hoped to                   solution was favorably received by
organized in 1931 developed into the               ensure that high school players could                      Japanese baseball world. Before long,
two most famous baseball tournaments               enjoy baseball in an ideal environment,                    Japan’ s professional baseball leagues
                                                                                                              decided to use Mizuno’ s new balls for
                                                                                                              official games.
                                                                                                              Throughout the Company’ s history,
                                                                                                              Mizuno has been a pioneer, dedicated
                                                                                                              to producing high-quality goods.
                                                                                                              Mizuno’ s sporting goods, which indeed
                                                                                                              embody the founder’ s instruction to
                                                                                                              produce “a-mon,” have left a major
                                                                                                              mark on Japan’ s modern sports world.
Osaka Jitsugyodan Baseball Championship in 1913   Experiments for standardization of baseball’s
                                                  rebound performance
                                                  Asking an employee to drop balls from the second story of
                                                  a plant, Rihachi Mizuno selected only the balls that
                                                  rebounded to the height of his eye level.                                                        2010 MIZUNO CSR REPORT   6
         Developing Business in Tandem with Sports

                                                         Mizuno Continues Quest for
                                                         Even Higher Quality, so as to
                                                         Enhance the Attractive Features
                                                         of Sports
                                                          Ballpark heroes are supported by Mizuno’s sporting goods, produced with our century-old
    Mizuno’s baseball glove produced in 1919              tradition, which is best represented in the three key phrases - craftsmanship, technology, and
                                                          custom fitting.

                  Mizuno’s Sporting Goods                                      bats and gloves. By modifying and                    Collaboration with
                                                                               fine-tuning designs, our experts have
                  Embody Craftsmen’s                                           tailored original items for respective
                                                                                                                                    Top Athletes
                  Expertise and Dedication                                     players. Bats and gloves thus created
                                                                               are products of mutual respect and                   To produce better baseball goods, it
                                                                               firm friendships between craftsmen                   is essential that producers of baseball
                  Baseball goods should be tools to                            and athletes.                                        goods love the sport, know it well,
                  faithfully represent players’ skills and                     We b e l i e v e i t i s o u r d u t y t o l o n g   and design and produce items from
                  s e n s i t i v i t y. P r o d u c i n g s u c h t o o l s   maintain such expertise by handing it                players’ viewpoints. While supporting
                  therefore requires uncompromising                            down generation after generation.                    many top athletes, Mizuno seeks their
                  quest of perfection. Throughout its                          Artisans feel it is their duty to pass               comments and advice so as to reflect
                  long history, Mizuno has continued to                        down their tacit knowledge and                       them in our product designs.
                  seek the best quality items. Our                             special techniques; they also feel                   We believe that developing sporting
                  sporting goods therefore embody                              happy to do so, and to see the seed                  goods entails involvement of top
                  each craftsman’s expertise and                               they sowed sprout and grow into a tall               athletes. Mizuno will continue
                  dedication.                                                  tree.                                                supporting many top athletes so as to
                  Moreover, their untiring efforts and                                                                              collaborate with them in developing
                  enthusiasm to produce the                                    Product Development,                                 even better sporting goods.
                  highest-quality items has steadily
                  improved Mizuno’s product quality.
                                                                               Supported by Science,                                At the same time, we will incorporate
                                                                                                                                    the technology we achieve through
                                                                               Technology and Love of Sports                        such collaborations in consumer
                  Craftsmanship:                                                                                                    goods for many more sports fans, to
                                                                                                                                    share the joy of sports with greater
                  Mizuno’s Intangible Asset                                    Mizuno continued its pursuit of ever
                                                                                                                                    numbers of people.
                                                                               higher quality.
                  Mizuno has fostered a corporate                              In 1923, Mizuno announced the four
                  culture of respecting experts and                            essential requirements for producing
                  humbly learning their tacit knowledge                        excellent sporting goods. They are:
                  and craftsmanship. Mizuno is truly                              [1] Incessant improvement
                  proud of our adept experts and their                                efforts
                  expertise in sporting goods                                     [2] Researchers with outstanding
                  production. The Company regards                                     knowledge and experience
                  such experts as its invaluable assets,                          [3] Appropriate equipment and
                  and their tacit knowledge as its                                    excellent engineers
                  important tradition that we must pass                           [4] In-house production facility
                  down as long as the Company                                         capable of mass production
                  remains in business.                                         We believe that these requirements
                                                                               remain valid even today.
                  Passing Down Expertise to                                    There are many essential elements
                                                                               for advancing our product quality:
                  Maintain and Advance Mizuno’s                                knowledge in sports science,
                  Technological Levels                                         development and application of
                                                                               cutting-edge technologies, academic
                  Our adept experts support leading                            research of basic technologies, tacit
                  baseball players, including Ichiro                           knowledge of adept craftsmen and
                  Suzuki and Hideki Matsui, by                                 many others. We believe, however,
                  providing them with the most suitable                        that the most important of them all is
                  items for their playing styles. Our                          love of sports. Mizuno employees all
                  experts well understand meticulous                           love sports. This results in our
                  and different desires and demands of                         confidence, as well as customer trust,
                  individual players concerning their                          in our technology and product quality.                       Model glove used by Ichiro Suzuki in 2006

                                                               Two Giants in Sporting Goods Production
                                                               and Their Successors
                                                                Mizuno is truly proud of its two adept experts, who
                                                                have supported many top athletes by tailoring
                                                                sporting goods that exactly meet their extraordinary
                                                                demands. Their exceptional techniques have been
                                                                passed down to Mizuno’s artisans, including those
                                                                who are titled Meisters.
                                                                   Nobuyoshi Tsubota (adept expert in glove manufacture)
                                                                Tsubota, now retired after reaching the mandatory retirement
                                                                age, had produced baseball gloves for half a century.
                                                                   Isokazu Kubota (adept expert in bat manufacture)
                                                                Over the past half a century, Kubota has produced baseball bats
                                                                for professional players active in Japan and the U.S. leagues.
                                                                His bats were used when these players made great records.

                                                                                                 Kosaku Kishimoto
                                                                                                 (glove Meister)
                                                                                                 Kunihiro Nakamura
                                                                                                 (craft director)
                                                                                                 Tamio Nawa
                                                                                                 (craft director)
                                                                                                 Akihiro Haruna
                                                                                                 (craft director)

Organizing Events to                                         Promoting Lifelong
Promote the Fun of Sports                                    Sports Habits
among Children
                                                             In present-day living environment,
                                                             supported by many electric
Baseball can teach children many                             appliances and other advanced
essential items in life. Through                             means, people have less and less
baseball training rather than school                         physical activities. Since lack of
textbooks, children can learn the                            exercise is a source of many health
importance of having a dream and                             problems, most notably metabolic
never giving up until they realize it.                       syndrome and adult diseases, we all
M o r e o v e r, p r a c t i c i n g b a s e b a l l i s     need exercise in order to lead a
e f f e c t i v e i n i m p r o v i n g c h i l d r e n ’s   healthy and independent life for as
physical strength and fostering                              long as possible.
friendships, spirit of fair play and                         In addition to baseball, Mizuno is
fighting sprit.                                              promoting diverse sports for all
To promote baseball among children,                          generations. We are supporting
Mizuno org an ize s M iz uno Vic t or y                      various sports events to share the joy
Clinic baseball classes and various                          and excitement of sports with as
other open events (many are open for                         many people as possible.
free) throughout the nation. At Mizuno                       Through close contacts with
Victory Clinics, for instance, leading                       communities, schools and sports
players coach children in person to                          circles, Mizuno is dynamically                                       Model bat produced in 1950   Model bat produced in 2006 and
impart the joy and excitement of                             promoting lifelong sports habit. We                                  and used by Lou Gehrig       used by Hideki Matsui
playing baseball.                                            focus our efforts on fitness programs
Mizuno continues to organize these                           to enhance quality of life, training
events keeping in mind Rihachi                               programs to improve physical                                         Because of the decreasing number of
Mizuno’s words that we should give                           strength and to enjoy sports, and                                    children and increasing popularity of
back to sports, which provide us with                        diverse game programs to promote                                     other sports, most notably soccer,
so many valuable things in life.                             s por t s am o n g a s m a n y p e o p l e a s                       some are seriously concerned about
Because sports supported Mizuno’s                            possible.                                                            the future of baseball. Mizuno,
development, as well as individual                                                                                                however, will continue its efforts to
members of the Company, we believe                                                                                                develop even better baseball goods
that we must return the favor to                             Promoting Sports                                                     so as to make baseball games even
                                                                                                                                  more exciting and still more
sports.                                                      around the World                                                     attractive. Moreover, we will promote
                                                                                                                                  the sport in many overseas countries
                                                             More than 100 years ago, when few                                    to increase global baseball
                                                             Japanese knew anything about                                         population.
                                                             baseball, Mizuno began promoting                                     Sports excite all people regardless of
                                                             the sport. Currently, baseball is so                                 differences in nationality or cultural
                                                             popular in Japan that it is dubbed                                   background. Sports inspire people to
                                                             national sport. Mizuno’s baseball                                    make efforts in order to realize their
                                                             goods helped many top players make                                   dreams. Sports enrich our daily life,
                                                             outstanding records, while at the                                    making it healthy and peaceful. To
                                                             same time supporting children playing                                promote sports and to increase the
                                                             sandlot games.                                                       number of sports fans, Mizuno will
                                                             Today, we often hear the comment                                     continue its commitments all over the
                                                             that baseball is at its turning point.                               world.

                                                                                                                                                                2010 MIZUNO CSR REPORT          8
     Mizuno Group’s Basic Concept regarding CSR

                                                  Management Policy
                             To fulfill our CSR adhering to our corporate philosophy,
                               we consider CSR management to be our top priority.


                                                                     Creating the new
                                                                      100 year brand

                                                                      Long Term
                                         The realization of Mizuno                            Cultivating a corporate
                                          as a Global Company                                 culture we take pride in

                                           Company Policies for Fiscal Year 2010
                               Management Theme                      Marketing (brand) Theme                   People Theme
                               Have Entrepreneurial Spirit           Have Innovative and Positive Drive        Be Lively and Vigorous

                 Corporate             Contributing to society through the advancement of sporting goods
                                       and the promotion of sports.
                 Philosophy            Sport plays a vital role in helping people lead a prosperous and comfortable lifestyle.
                                       By making determined efforts to providing better sporting goods through our manufacturing and marketing
                                       practices and by continuing to contribute to the promotion and development of sport, we are strongly
                                       committed to contributing to society.

                 Long Term             Creating the new 100 year brand
                                       n addition to “reliability”, one of our assets achieved through our 100 years of operation, we must add a new
                                       culture to create a Mizuno brand that would support the next 100 years. A brand is a promise to customers.
                 Management            Therefore, our marketing activities should be one that will bring forth competitive brand value with the aim to
                                       generate and maintain customers. At the same time, the Mizuno brand should be built through all of our
                 Policies              business activities and by the hands of all of our employees.
                                       The realization of Mizuno as a Global Company
                                       n all areas of the planet, there is a place to implement our corporate philosophy. Global growth not only
                                       means the pursuit of growth in sales amounts, but to also increase corporate value by presenting Mizuno’s
                                       one-of-a-kind value to the market.
                                       We aim to increase corporate value of the entire group as we combine our power under the corporate brand
                                       and with “Global RENKEI” using our products, marketing, design, management, and production.
                                       Cultivating a corporate culture we take pride in
                                       Mizuno Group employees must treasure fair play, friendship, and fighting spirit to maintain corporate
                                       activities that achieve CSR. Each employee must exercise fair play with high moral, respect individuality, and
                                       empathize joy with colleagues at work. When encouraged to be innovative, an energetic and motivating
                                       corporate culture will foster.

                                                CSR Policy
To achieve our vision of promoting CSR through fulfilling our corporate philosophy,
         we have defined 3 spheres and 10 specific areas of CSR activities.
                                   t th   s
                                 en tation                                          the      B
                             em pec                                                       rea usin
                           ag x
                         an ial e                                                            liz es
                                                                                                at s
                        m c                                                                       io
                         so                                                                         n
                       s s


                                                                                                   m fa
                     nd es

                                                                                                    an su

                  p o in


                                                                                                       ag sta
               res Bus

                                  Stakeholder                                CSR

                                                                                                         em ina
                                  satisfaction                           procurement

                                                                                                           en ble s
                                                                                                             t to
                                                                                                                  war ciety
                       Customer                                                      Conservation of
                      satisfaction                                                   the environment
                                                10 focus areas
                                                of Mizuno CSR
                       Corporate                                                       Disclosure to
                      governance                                                       stakeholders

                                 Compliance                                  Risk
                                 Bu                                                           t
                                   sin                                                      us
                                         ess                                            l tr
                                                                                    ci a
                                                     agem                   t   o so
                                                          ent that responds

 CSR Basic                   To help people lead a more affluent and comfortable life, we at the Mizuno Group will
                             promote our business activities in good faith, by:
 Philosophy                  1. Providing better sporting equipment, places and opportunities for playing sports to all,
                                regardless of nation or race;

                             2. Conducting business activities in a transparent and fair way, adhering to laws and
                                regulations and respecting social norms in all countries and regions; and

                             3. Proactively addressing labor and human-rights issues and global environmental problems
                                towards the realization of a sustainable society.

 CSR Vision                  The Mizuno Group aims to be an organization that is trusted and needed by all
                             stakeholders, by thoroughly emphasizing fair play, friendship and fighting spirit and
                             proactively working to realize a sustainable society and preserve the Earth’s environment.

                                                                                                                              2010 MIZUNO CSR REPORT   10
     Business Management that Responds to Social Trust

     As a company offering sports goods that support people’s healthy and                                                                                                   Stakeholder
                                                                                                                                                                                           contribution      CSR

     comfortable lives, we attach great importance to promoting business                                                                                             Customer
                                                                                                                                                                                    10 focus                   Conservation of
                                                                                                                                                                    satisfaction                               the environment
                                                                                                                                                                                     areas of
     management in a transparent and fair way, adhering to laws, regulations and                                                                                                   Mizuno CSR
                                                                                                                                                                Corporate                                           Disclosure to
                                                                                                                                                               governance                                           stakeholders
     social norms. To this end, we endeavor to fulfill our corporate social
     responsibility, by reinforcing corporate governance, internal control, and
                                                                                                                                                                    Compliance                               management

     legal compliance.


                                                       Aiming to enhance credibility and growth of the
                                                       Mizuno Group by building and operating adequate
                                                       internal control systems.
                                                           The major role of the Internal Control Reporting System Committee is to build internal control
                                                           systems across the Group and ensure the reliability of our financial statements. In
                                                           implementing the systems, we place emphasis on strengthening our corporate governance as
                                                           a global company while enhancing effectiveness and efficiency of our business activities at
                                                           each business unit.
                                                           We understand that the reliability and growth of our corporate group can be enhanced by
                                                           identifying the improvements to be made and carrying out improvements through
                                                           autonomously-initiated internal control activities. Based on this recognition, we will make
                                                           continued efforts to enhance the effectiveness of our internal control systems.

                                                                 President of the Internal Control Reporting System Committee     Daisuke FUKUMOTO

      Fiscal 2009 CSR Activities - Objectives & Results
        Category                  Theme                               Objectives                                       Results                          Evaluation Remaining Tasks

                                                                                                                                                                 Continue relevant
      Internal           Meeting global internal              Establish evaluation systems              Established different evaluation systems
                         control requirements                 in Europe and China.                      for different regions and implement them.

                         Implementing the Group-wide          Prepare internal control systems          Established new internal control systems                 Promote internal control
                         internal control systems at          and related codes.                        and related codes, following the formation               across the Group.
                         domestic subsidiaries                                                          of a new company as a result of merger
                                                                                                        between Mizuno Wellness and Mizuno
                                                                                                        Alpha Service.

                         Improving employee                                                                                                                      Continue relevant
      Compliance         awareness of legal
                                                              Prepare easy-to-understand                 Improved educational materials for
                                                              educational materials.                      individual sections.
                         compliance                           Promote effective use of CSR               Organized 3 programs using CSR
                                                              reports.                                    reports as teaching materials.

                                                                                                         Prepared company regulations and                        Achieve ongoing efforts
      Risk               Identifying and preventing           Address the risks identified by
                                                                                                         manuals for each risk.                                  for risk management and
                         possible risks and preventing        the Risk Management Committee.
      Management         the recurrence of similar risks
                                                                                                         Provided in-company training for each                   address new risks.
                                                                                                         risk. (For more details, see the list on the
                                                                                                         risk management page.)

                                                              Seek more effective use of photographs    Made improvements in the use of                          Update information on
      Disclosure to       Revamping the CSR report
                                                                                                                                                                 the website.
                                                              and illustrations, use larger fonts and   photographs and illustrations, the size of
      Stakeholders                                            enrich the overall content.               fonts, and the overall content.

        Corporate Governance

                                                                                                                                                                                     Corporate governance
                                                                                                                                                                                                        Responds to Social Trust
                                                                                                                                                                                                        Business Management that
We Will Reinforce Group-wide Corporate Governance
by Augmenting Our Monitoring and Audit Systems.
At Mizuno, we continually reinforce corporate governance, regarding it as indispensable for fulfilling our CSR and
securing shareholders’ interest. While adhering to our Corporate Philosophy-to contribute to society through the
advancement of sports and quality sporting goods-we place particular priority on increasing management
transparency, fairness and efficiency; and promoting sufficient information disclosure in order to be accountable. At
the same time, we are building adequate internal control systems to ensure legal compliance across the Group.

 Corporate Governance System
To monitor and audit our corporate management,                                                      pursuing both corporate governance and management

                                                                                                                                                                                                        Responds to Social Expectations
                                                                                                                                                                                                        Business Management that
Mizuno established the Board of Auditors. While the                                                 efficiency.
Board of Directors are responsible for decision making                                              The Board of Auditors monitors and audits Mizuno
and business operations, the Board of Auditors                                                      Corporation and all the Group companies. Directors,
monitors and audits the directors’ business activities.                                             limited to one-year terms, are appointed by resolutions
Mizuno believes this system is the most appropriate for                                             made at the general shareholders’ meeting.

                                                          General Shareholders’ Meeting


                                                               Appointment                             Appointment   Whistleblowing,

                                                                                                                                                                                                        realization of a sustainable society
                                                                                                                                                                                                        Business management toward the
                                                                                                                      Suggestions       Survey
                                                      Board of                                                                         Committee
                                                      Auditors                              Board of                   Reports,
 Accounting Auditor


                                                                                                                                                                 Corporate Lawyers
                                                                                                                      Suggestions        CSR
                      Audit Report
                                                     2 external                             Directors                                  Promotion
                                                    + 2 internal                           13 internal                                 Committee
                                                                                                                      Suggestions       Legal      Suggestions
                                                               Internal Audit Report                                                    Affairs
                                       Internal Audit Report
                                                                                          Control      Monitor
                                                                         Internal Audit
                                     Cooperation     Inspectors           Instructions       Individual              Instructions

                                                      5 internal                             Divisions

                                                                                                                                                       As of March 2010

                                                                                                     Audit by Independent Auditors,
 Internal Audit
                                                                                                     Audit by Corporate Auditors
At the Mizuno Group, an internal audit is conducted by                                              To ensure the audits are effective, the Board of
five inspectors of the Legal Affairs Dept. Their roles                                              Auditors exchanges information with inspectors on
include monitoring employees’ observance of                                                         both a regular and irregular basis. Through inquiries to
in-house codes, determining validity and legal                                                      directors and other staff members on a daily basis,
compliance of our business procedures, and                                                          auditors examine the reliability of accounting
examining account books, ledgers, accounting slips,                                                 procedures and data so they can fully verify our
etc. If inspectors find any inappropriate data or                                                   financial statements. When external accounting
process, they provide instructions for correction.                                                  auditors (from Ernst & Young) conduct accounting
                                                                                                    audits of the Corporation, its sales offices and
                                                                                                    subsidiaries, members of the Board of Auditors
                                                                                                    accompany them to exchange information.

                                                                                                                                                            2010 MIZUNO CSR REPORT                12
                                                 Business Management that Responds to Social Trust

                                                                    Internal Control
Internal control
               Responds to Social Trust
               Business Management that

                                                                Mizuno Group’s Basic Concept Regarding Internal Control Systems
                                                                To ensure compliance with Japan’s Companies Act, which took effect on May 1, 2006, Mizuno adopted the Basic Policy on
                                                                Internal Control Systems at the meeting of the Board of Directors held on May 11, 2006. At the Board meeting of May 9, 2008,
                                                                directors decided to establish the Risk Management Committee to promote risk management across the Group, and to revise
                                                                the Basic Policy, in response to the establishment of the Internal Control Reporting System Committee, whose role is to ensure
                                                                the reliability of our financial statements. At Mizuno we regard these internal control systems as essential for enhancing
                                                                effectiveness and efficiency of our business activities, ensuring the reliability of our financial statements, promoting legal
                                                                compliance, and securing our business assets.

                                                                  Implementation policy for the assessment of internal control systems
               Responds to Social Expectations
               Business Management that

                                                                Mizuno has developed the “Basic Plan for the Establishment,           responsibilities, the scope of assessment, assessment
                                                                Operation and Assessment of Internal Control over Financial           procedures, recording and storage of assessment results,
                                                                Reporting,” which clearly defines internal control operation          reporting system, and schedules. In line with this Basic Plan
                                                                procedures – including how to assess the effectiveness of             and relevant regulations concerning internal control and
                                                                internal control over financial reporting and how to                  internal audit, we have ensured appropriate business
                                                                prepare/submit an internal control report, based on the basic         activities across the Group.
                                                                Policy on Internal Control Systems – roles and

                                                                  Internal control assessment activities
                                                                Our internal control activities consist of: Group-wide control,       systems, via self-inspection by individual departments and
                                                                business process control, and internal control audit. The             subsidiaries as well as internal audit reporting, and provide
                                                                members of the Internal Control Reporting System                      appropriate supervision and control, such as the issue of
               realization of a sustainable society
               Business management toward the

                                                                Committee check the operation status of the internal control          improvement orders.

                                                                   Type of activities

                                                                    Group-wide               Ensure appropriate operation of internal control across the Group, by establishing and improving
                                                                    control                  company regulations and providing education/training to employees.

                                                                    Operational              Enhance efficiency and reduce risk by preparing and implementing operation manuals.
                                                                    process control

                                                                                             Enhance efficiency and reduce risk by establishing and improving policy and regulations concerning IT
                                                                    IT control               and promoting the introduction of IT.

                                                                    Internal audit           Conduct internal audit and internal audit reporting, and give orders for improvement when necessary.

                                                                                                                                                                        Staff’s Voice
                                                                                                 I understand that the primary objective of establishing a system to ensure the reliability of our
                                                                                                 financial statements, as required under the Internal Control Reporting System, is to enhance
                                                                                                 management quality on a Group/consolidated basis. The Accounting and Finance Department
                                                                                                 carries great responsibility for the accuracy of our financial reporting. At the same time, it is an
                                                                                                 important mission for our department to promote improvement of the environment so as to ensure
                                                                                                 that the Group companies’ business activities are conducted in a more effective and appropriate

                                                                                                 Accounting and Finance Dept.   Kojiro SANPEI

                   13                                 2010 MIZUNO CSR REPORT

                                                                                                                                                                                                        Responds to Social Trust
                                                                                                                                                                                                        Business Management that
We strive to enhance employees’ awareness of CSR,
by establishing Mizuno’s Ethical Standards and Code of Conduct.
To fulfill their social corporate responsibility, companies need to ensure that every employee complies with laws and
regulations and corporate ethics in all business activities. Regarding compliance with laws and corporate ethics as a top
priority for the promotion of CSR, Mizuno has adopted its own “Ethical Standards” and “Code of Conduct,” so that all its
employees can carry out their work based on common values and standards of behavior. To maintain these principles, we
make continuous efforts to provide our employees with education and training to enhance their awareness of compliance.

     For details on “Mizuno Ethical Standards” and “Mizuno Code of Conduct,” please see the web version of the CSR Report.

 Mizuno “Fair Play Hotline”

                                                                                                                                                                                                        Responds to Social Expectations
                                                                                                                                                                                                        Business Management that
In April 2005, Mizuno established a consultation system for                  other unjust acts; improvement of our ability to rectify
whistleblowers (Mizuno’s “Fair Play Hotline”) with the aims of               mistakes, and enhancement of social trust in Mizuno. We will
prevention and early detection of scandals, including                        continue our efforts to promote the system across the Group
violation of laws & regulations, anti-ethical behaviors and                  and improve its accessibility.

  Procedures to Resolve Problems and Prevent Recurrence
                                                                                  Violation of Laws/

                                                                                                                   Resolving Problems and Preventing Recurrence


                                     (lawyer’ s office)


                                                                                                                                                                                                        realization of a sustainable society
                                                                                                                                                                                                        Business management toward the
   (resolve in
                     Whistleblower                           Affairs


                                       Consultation                                                                                                               Board of
                                     (manager of the Legal                                                                                                        Directors
                                        Affairs Section)


 Continuing efforts to provide our staff with compliance education
To ensure strict compliance with laws and regulations, we                    employees concerning “prevention of illegal acts and
have promoted employee education concerning the Mizuno                       accidents resulting from unjust acts,” “compliance with
Code of Conduct. Specifically, we have implemented various                   administrative authority,” “improvement in working hours,”
education programs on an ongoing basis, including job                        and “safe driving.”
classification-based programs (designed for newly-hired
employees and those in managerial positions, respectively)
and Group-wide education programs.
As part of such efforts, workshops were held in fiscal 2009
under the theme of “compliance with antitrust laws,” one of
the priority issues selected by the Risk Management
Committee in the preceding year. With lawyers as lecturers,
the workshops were held in Tokyo and Osaka for general
managers from Mizuno’ s sales departments. Participants
asked many questions and actively exchanged opinions and
views concerning their sales activities.
Other education efforts include video education for all the
                                                                            Video education provided across the company

                                                                                                                                                                      2010 MIZUNO CSR REPORT         14
                                                Business Management that Responds to Social Trust

                                                                     Risk Management
Risk management
              Responds to Social Trust
              Business Management that

                                                               Mizuno is striving to reinforce its management system to
                                                               prevent potential risks.
                                                               Under the leadership of the Risk Management Committee, we are taking preventive measures against various possible risks
                                                               and accidents relating to our business activities. We are also actively working on the enhancement of information security
                                                               including the protection of personal information.

                                                                 Risk Management Systems and Activities of the Risk Management Committee
                                                               We have established the Risk Management Committee,                                             From among many risks involved in our business, we
                                                               chaired by the President, with the aims of developing a                                        selected 12 items in fiscal 2009, for which Group-wide efforts
                                                               system to prevent possible risks and accidents concerning                                      should be made. As strategies against each selected risk, we
                                                               natural disasters, safety, product quality and information                                     have selected measures including [1] preparing
              Responds to Social Expectations
              Business Management that

                                                               s e c u r i t y, a n d o f b u i l d i n g a c l e a n a n d r o b u s t c o r p o r a t e     codes/guidelines, [2] publishing rules and providing
                                                               structure that can respond to contingencies. Under the                                         educational programs, and [3] conducting studies of physical
                                                               leadership of this committee, we have promoted risk                                            risk control. We also have a system to collect and share
                                                               management in a strategic and systematic way.                                                  information of past accidents and events across the Group
                                                                                                                                                              so as to prevent their recurrence.

                                                                                  Risk(s)                            Measure Objectives                                      Concrete activities and results                                                 Evaluation
                                                                      Violation of intellectual properties     Establish a research system on the rights of    Developed guidelines for prior application survey.
                                                                 1    and copyrights                           other parties.                                  Commenced the implementation of guidelines for trademark applications.
                                                                                                               Prevent violation of Mizuno’s rights.

                                                                      Defective merchandise                    Prepare and operate the Group’s rules on        Established a management system by including information management in
                                                                 2                                             product recalls.                                the case of a serious accident or recall into the global regulations.

                                                                      Errors in office work                    Prevent and reduce mistakes in individual       Took measures as part of internal control.
                                                                 3                                             departments.
              realization of a sustainable society
              Business management toward the

                                                                      Natural disasters                        Prepare emergency business plans.               Standardized procedures for the backup of the main system.
                                                                 4    (earthquake, tsunami,                                                                    Confirmed the backup system for production and distribution.
                                                                      volcanic eruption, etc.)

                                                                      Bankruptcy of suppliers                  Reduce the risk of OEM and supplier             Reduced the inventory of paid raw materials at OEM companies by shipping
                                                                 5    or OEM companies                         bankruptcy.                                     appropriate amounts of raw materials in a timely manner.

                                                                      PL-related accidents                     Review data management systems to               Prepared lists of product quality control.
                                                                 6                                             prepare for disputes.

                                                                      Violation of the Unfair Competition      Avoid the risk of false labeling.               Established internal rules concerning labeling for product functions.
                                                                 7    Prevention Act and false labeling                                                        Built a database for application for product verification.

                                                                      Facility liability-related accidents     Prevent accidents at event venues.              Held a training workshop for those in charge of facilities administration.
                                                                 8                                                                                             Held monthly section meetings to examine various measures.

                                                                      Pandemics of new diseases                Prepare general pandemic measures.              Smoothly implemented pandemic measures across the Group
                                                                 9    (flu, etc.)

                                                                      Leaks of confidential information        Reinforce risk management based on              Provided Group-wide education to improve employees’ awareness of the
                                                                10                                             interview surveys                               protection of personal information and strengthened information security.
                                                                                                                                                               Revised the security guidelines to enhance the security of data management.

                                                                      Violation of Anti-Trust Law              Avoid risks of violation.                       Provided a seminar for general sales managers from across the nation, with
                                                                11                                                                                             lawyers as lecturers.

                                                                      Violation of the Act against Delay       Avoid risks of violation.                       Enhanced the accuracy of records management and the efficiency of operations
                                                                      in Payment of Subcontract                                                                at both Mizuno and its suppliers by introducing supply/purchase control systems.
                                                                12                                                                                             Provided employees with education concerning the Act against Delay in Payment
                                                                      Proceeds to Subcontractors
                                                                                                                                                               of Subcontract Proceeds to Subcontractors when new systems were introduced.

                                                                 Information Security Policy                                                                    Information Security Promotion System
                                                               At Mizuno, where information security initiatives are regarded as                                                          Secretariat                                    Individual Sections
                                                               essential for corporate management, we have prepared the                                       Board of Directors      Information Systems Dept.,                               General
                                                                                                                                                                                          Human Resources &                              Managers/Managers
                                                               Information Security Policy and its operation guidelines. We are                                                           General Affairs Dept.
                                                                                                                                                                                                                                            IT Leaders,
                                                                                                                                                                                                                   Legal Affairs Dept.
                                                               especially committed to protecting personal information from                                                                                           Inspectors
                                                                                                                                                                                                                                           DB Managers,
                                                                                                                                                                                                                                          Security Leaders
                                                               leakage from within the Group.

                  15                                 2010 MIZUNO CSR REPORT
  Disclosure to Stakeholders

                                                                                                                                                                     Disclosure to stakeholders
                                                                                                                                                                                              Responds to Social Trust
                                                                                                                                                                                              Business Management that
Placing importance on closer communication with all stakeholders,
we disclose information in a timely and appropriate manner.
Mizuno discloses information in a timely, understandable and appropriate manner to its stakeholders, including but not limited
to shareholders and inventors. As part of our CSR activities, we will continue to maintain closer communication with all
stakeholders, using mass media and various information tools.

 CSR Report                                                        Disseminating Product Information
Mizuno publishes its CSR report on an annual basis to             We use a wide variety of means to disseminate our product
clearly and briefly communicate to stakeholders the CSR           information, including catalogues, leaflets, instruction
activities that Mizuno is conducting in economic, social and      manuals, websites, advertisements and news releases. The

                                                                                                                                                                                              Responds to Social Expectations
                                                                                                                                                                                              Business Management that
environmental areas. Reports of previous years are also           Mizuno Users’ Service Information Center also offers product
available at “CSR REPORT” on Mizuno’ s website, and               information. Using such diverse channels, we proactively
leaflets of the reports have been compiled and issued in          disseminate helpful information for users. On our website we
Japanese.                                                         have prepared a page to introduce hints for long using
                                                                  Mizuno products by preventing possible accidents likely to
                                                                  be caused by misuse of our sports equipment. Since we
                                                                  particularly receive many inquiries regarding sports shoes
                                                                  a n d s w i m m i n g s u i t s , w e o ff e r m e t i c u l o u s i n f o r m a t i o n
                                                                  regarding the selection of such goods and maintenance
                                                                  methods. We also provide practical instructions on the use of
                                                                  sports equipment that involves risks of accidents if not
                                                                  handled properly.

                                                                                                                                                                                              realization of a sustainable society
                                                                                                                                                                                              Business management toward the
 Newsletters for shareholders
Newsletter “MOVE” is distributed to shareholders on a
semiannual basis. This newsletter is designed to share with
shareholders information regarding Mizuno’s sales activities,
new products, promotion activities, and global information in
addition to financial reports.                                   Mizuno website   

                                                                                                                                            2010 MIZUNO CSR REPORT                    16
     Business Management that Responds to Social Expectations

     Mizuno has developed business activities that satisfy various demands of                                                                                                                Social
     stakeholders. We attach primary importance to offering quality products that                                                                                           satisfaction

     give comfort and satisfaction to our customers; enhancing collaboration with                                                                                      Customer
                                                                                                                                                                      satisfaction                            Conservation of
                                                                                                                                                                                         10 focus the environment
     our suppliers and retailers, as mutual beneficial partners; creating a work                                                                                            Corporate
                                                                                                                                                                                          areas of
                                                                                                                                                                                        Mizuno CSR Disclosure to
                                                                                                                                                                           governance                        stakeholders
     environment in which individual employees can make full use of their                                                                                                                                  Risk
     capabilities and derive satisfaction from their jobs; and contributing to                                                                                                               control

     society by fulfilling our corporate social responsibility.

                                                         Our founder’s words “Go on and create a-mon
                                                          (the best products for consumer)” is
                                                         the core value of manufacturing.
                                                         Few sporting goods cannot be produced without human intervention. That is why I believe
                                                         that all the people engaged in manufacturing need to be always aware of the quality required
                                                         for Mizuno products. In other words, the quality of a product represents the quality of those
                                                         involved in the production of the product. To manufacture enticing, high-quality, safe products
                                                         that satisfy customers, all the people engaged in their production process – from development
                                                         to design, manufacture, marketing and after- sales service – need to work on their tasks,
                                                         keeping the founder’s words in their minds. In addition to our employees’ commitment to
                                                         product quality, we also have established a quality management system that enables quality
                                                         control check at each stage of the manufacturing process to further enhance the quality of our
                                                         President of the Quality Assurance Committee      Kenji ONODA

      Fiscal 2009 CSR Activities - Objectives & Results
         Category                 Theme                               Objectives                                        Results                          Evaluation Remaining Tasks

       Customer           Enhancing product safety          Launch a study on chemical                   Completed surveys on products                           Promote database
                                                            substances and operate their                 manufactured in fiscal 2009                             management
       satisfaction                                         management systems.

       Stakeholders       Providing legal education         Organize collective education                Provided general sales managers with                    Continue relevant
                          for marketing staff               programs using appropriate tools.            education on antitrust laws.                            activities.

                                                                                                                                                                 Continue to implement
       Stakeholders       Conducting employee               Conduct an employee questionnaire            Conducted an employee questionnaire
                                                                                                                                                                 the company-wide and
                          surveys to identify problems      survey, analyze its results, identify        survey and developed company-wide and
       Satisfaction       and creat and implement           problems to be resolved, and develop         department-based measures, based on the                 department-based
       (Employees)        solutions                         and implement measures.                      year-on-year analysis, competitor analysis              measures.
                                                                                                         and trend analysis of the survey results.

       Social             Promoting AEDs                    Invite more people to AED seminars.          Co-sponsored emergency life saving events               Increase the number of
                                                                                                         as part of efforts to promote AEDs. (Approx.            AED seminars.
       Contribution                                                                                      800 participants)
                                                                                                         Held AED seminars for parents of children
                                                                                                         participating in Victory Clinics. (Approx. 20

        Customer Satisfaction

                                                                                                                                                                         Responds to Social Trust
                                                                                                                                                                         Business Management that
     Placing our top priority on our customers, Mizuno Group is striving to
     consistently offer quality products that meet strict safety requirements.

                 Mizuno Quality Policy
                 Mizuno Corporation and Mizuno Group are committed to offering quality goods for the
                 satisfaction and trust of customers. Additionally, the company is committed to disseminating
                 accurate information and to humbly listen to the opinions of customers.
                 Mizuno Corporation and Mizuno Group are committed to the following:

                                                                                                                                                     Customer satisfaction
                                                                                                                                                                         Responds to Social Expectations
                                                                                                                                                                         Business Management that
            1. Offering high-quality goods and services for the satisfaction of customers
            2. Offering products with the utmost in safety and quality and striving to maintain and improve products.
            3. Offering accurate quality information in accordance with internal, national and international regulations.
            4. Taking on board the opinions of customers and applying them to products and services.
            5. Complying with associated laws, ordinances and internal regulations, as well as upholding social requirements.
            6. Continuously revising and improving quality assurance systems on a regular basis.

       Based on VOC
     Mizuno User Service Information Center receives

                                                                                                                                                                         realization of a sustainable society
                                                                                                                                                                         Business management toward the
     inquiries,comments, requests and complaints from
     users. The Center responds to users’ inquiries by
     maintaining close contact with related sections.
     Complaints about our products are imparted to the
     Quality Assurance Section, which in turn feeds the
     information back to related sections. The Quality
     Assurance Dept., comprising the Quality Assurance
     Section and the User Service Information Center, plays
     a key role in building quality management systems and                 Mizuno User Service Information Center
     promoting customer relations.                                        Toll-free number: 0120-320-799
                                                                          Hours: 9:30 - 17:00 (weekdays)
                                                                 (in Japanese)

        Breakdown of number of acceptance (FY2009/By content and event type)

     Opinion                                        Inquiries          Other                                                Golf
     391cases 0.9                                   32,661cases 77.5   4,284cases 10.2                                      8,727cases 20.7
                                                                       Martial arts
                                                                       716cases 1.7
Complaint                      Number of                               Training                     Number of               8,184cases 19.4
3,714cases 8.8                acceptance                               916cases 2.2                 acceptance
                              (By content)                             Racket sports              (By event type)
                               42,139                                  1,911cases 4.5
                                                                                                     42,139                 Outdoor
Catalog requests                 cases                                 Walking                        cases                 5,217cases 12.3
5,373cases 12.8                                                        2,100cases 5.0
                                                                       Ball game
                                                                       2,388cases 5.7                                       Sports wear
                                                                       Athletics                                            2,697cases 6.4
                                                                       2,401cases 5.7
                                                                                                                            2,598cases 6.2

                                                                                                                            2010 MIZUNO CSR REPORT                 18
                                                      Business Management that Responds to Social Expectations

                                                                         Customer Satisfaction
                    Responds to Social Trust
                    Business Management that

                                                                       Mizuno Declares that It Conforms                                          Responses to Accidents Attributable
                                                                       to ISO 10002                                                              to Product Defects
                                                                     On April 1, 2006, Mizuno declared that our system for                      In the case of any accidents due to defects in our
                                                                     handling user complaints conforms to ISO 10002, the                        products, we will take prompt and appropriate actions in
                                                                     Quality Management-Customer Satisfaction- Guidelines                       line with our Risk Management Guidelines. In such a
                                                                     for Handling Complaints in Organizations (self-declaration                 case, we will report to Japan’s Consumer Affairs Agency,
                                                                     of conformance with ISO 10002).                                            the Ministry of Economy, Trade and Industry, and the
                                                                     Mizuno was the first in the sporting goods industry to                     National Institute of Technology and Evaluation in a timely
                                                                     issue the self-declaration. To declare the conformance, in                 and appropriate manner. If we detect product defects that
                                                                     addition to reviewing in-house quality management                          might possibly cause accidents, we will also form a task
                                                                     systems, Mizuno reviewed and revised various related                       force to prevent such accidents.
                                                                     internal codes. Moreover, we established in-house user
                                                                     service promotion committees in all sections responsible                    Our Efforts to Promote Employees’ Better
Customer satisfaction
                    Responds to Social Expectations
                    Business Management that

                                                                     for handling user complaints. We are also improving the
                                                                     skills of our staff members in handling user complaints                     Understanding of Quality Assurance
                                                                     and user services through more effective use of our
                                                                                                                                                1) Exhibition Held to Enhance Quality Awareness
                                                                     internal control system. By listening to users opinions
                                                                     humbly, we will continue to reflect their views in our                     In fiscal 2009, Mizuno designated July every year as a
                                                                     management and promote trustworthy business activities.                    “Mizuno Quality Month,” and conducted various education
                                                                                                                                                activities across the Group to enhance the quality of
                                                                                                                                                Mizuno products. As part of such efforts, a defects
                                                                       Quality Assurance Committee                                              exhibition was held at the headquarters building for our
                                                                                                                                                employees, in which representative defective products
                                                                     In developing our products, we place utmost priority on                    generated during the past few years were displayed
                                                                     product safety. The Quality Assurance Committee,                           under the three categories of shoes, apparel and sporting
                                                                     chaired by the director responsible for quality assurance,                 equipment.
                                                                     monitors and ensures the safety of our products, all                       We will use this event to make sure that similar incidents
                                                                     developed in line with our policy to promote sports, health                never happen again, promote complaint prevention
                    realization of a sustainable society
                    Business management toward the

                                                                     and environmental protection.                                              measures across the Group, and develop new products.

                                                                                                                                                2) Test to Check Employees’ Understanding of
                                                                       ISO 9001 Certification                                                   Quality Assurance
                                                                     By 2006, the Mizuno Group had obtained ISO 9001                            As part of the Mizuno Quality Month campaign, we
                                                                     certification for all its manufacturing plants in Japan. Our               conducted a test for all the employees to reconfirm the
                                                                     Group’s plants in Shanghai and Taiwan have also gained                     importance of product/service quality. This was our first
                                                                     this certification. Through activities to gain ISO                         attempt to check our employees’ understanding of quality
                                                                     accreditation, we will establish a standardized global                     assurance, in which questions were asked about various
                                                                     quality assurance system and thereby enhance customer                      laws and regulations concerning quality and about the
                                                                     satisfaction.                                                              handling of our customers.
                                                                     We are restructuring our business processes in line with                   In the first item of Mizuno Quality Policy, we declare our
                                                                     I S O 9 0 0 1 r e q u i r e m e n t s . To e n h a n c e c u s t o m e r   intention to “offer high-quality goods and services for the
                                                                     satisfaction, we will improve our quality management                       satisfaction of customers.”
                                                                     systems by setting quality policies and targets and                        To win public recognition as a company offering safe and
                                                                     following the continuous cycle of Plan-Do-Check-Action.                    quality products, we believe that it is essential to develop
                                                                                                                                                a system to analyze accidents that happened due to
                                                                         Outline of Activities                                                  product defects and prevent the recurrence of such
                                                                                                   System (QMS)

                                                                             Action               Customer                    Do
                                                                                                 satisfaction                Operate
                                                                                                                           the business

                                                                                                    the business

                        19                                 2010 MIZUNO CSR REPORT
                                                                                                                                                                            Responds to Social Trust
                                                                                                                                                                            Business Management that
 Mizuno Running Club
The Mizuno Running Club was formed in 1988 as a club
by and for city runners. Club members, from different
walks of life such as teachers, physicians, salespeople
and engineers, engage in various activities related to
marathon running, for example, as teachers of lessons for
city runners, volunteer escort runners for the blind, and
pace advisors. The club organizes a variety of events and
clinics throughout the nation. On May 31, 2009, an event
was held in Tokyo to welcome new members to the
Mizuno Running Club, in which 30 members from across
the country actively exchanged their views and ideas

                                                                                                                                                        Customer satisfaction
                                                                                                                                                                            Responds to Social Expectations
                                                                                                                                                                            Business Management that
about the increasingly diversified roles of the club, due to
the recent marathon boom. Through these activities,
Mizuno provides places and opportunities for sharing
information, experience and pleasure among city runners.                                                     Mizuno Running Club members

   Walking Campaign

                                                                                                                                                                            realization of a sustainable society
                                                                                                                                                                            Business management toward the
   Over the two months of October and November, 2009, Mizuno
   organized the 40,000 km Campaign, involving 66 retailers throughout
   Japan. In the 73 events of this campaign held in respective regions,
   5,238 participants walked significant distances, totaling 40,000 km, a
   distance equal to the Earth’s circumference.
   The event was designed to build networks among retailers and
   end-users, from the perspective of both “hardware” and “software.”
   In the event, advice was
   provided to participants on
   how to choose walking shoes,
   how to take care of them, and
   how to walk appropriately, as
   well as tips concerning fitness
   training and health promotion.

                                                                                                        Staff’s Voice
                                I believe that this event has helped retail store staffs to better understand the sport of walking and
                                customers’ demands. I hope that this experience contributes to improving the customer service of
                                our walking shops, resulting in the enhancement of and increase in the satisfaction of their

                                Wellness & Sports Apparel Division
                                            Marketing Department     Toshifumi UENO

                                                                                                                               2010 MIZUNO CSR REPORT                 20
                                                          Business Management that Responds to Social Expectations

                                                                             Stakeholders Satisfaction                                                      Mizuno’s Programs for Retailers
                        Responds to Social Trust
                        Business Management that

                                                                             Promoting SOZO Marketing
                                                                                We are promoting what we call SOZO (“creation and imagination” in                   SOZO Marketing Programs:
                                                                             Japanese) Marketing Programs, comprising Value-SOZO, Fan-SOZO and
                                                                             IT-SOZO. Through these programs, we help retailers identify problems, resolve
                                                                             them, and enhance their shop value, thereby promoting win-win relations                Fan-SOZO and IT-SOZO
                                                                             between Mizuno and its retailers.

                                                                         In the Value-SOZO program, designed to help retailers enhance their shop value, we organize SOZO Meetings, in which we
                                                                         exchange ideas and views with our retailers, and the Mizuno SOZO School to provide education to our retailers.
Stakeholders satisfaction
                        Responds to Social Expectations
                        Business Management that

                                                                             Mizuno SOZO School
                                                                         Mizuno SOZO School, targeting young owners/managers of              SOZO School Club
                                                                         sporting goods shops, comprises two programs: an e-learning
                                                                                                                                             SOZO School Club, comprising retailers who are on the
                                                                         course using the Internet, and SOZO School Club, whose
                                                                                                                                             e-learning course and those who completed the course,
                                                                         members comprise retailers who completed the e-learning
                                                                                                                                             contributes to establishing networks among retailers, by holding
                                                                                                                                             SOZO School Seminar and market study tours.

                                                                                                                                               SOZO School Seminar
                                                                                                                                               In the SOZO School Seminar, launched in fiscal 2006,
                                                                                                                                               participants learn how to solve problems through
                                                                                                                                               management simulations and group discussions. In fiscal
                                                                                                                                               2009, a seminar was held under the theme of store
                        realization of a sustainable society
                        Business management toward the

                                                                                                                                               branding, with Mr. Ryusuke Murao, an expert in the field, as
                                                                                                                                               a lecturer. A total of about 90 retailers and Mizuno
                                                                                                                                               employees participated in the seminar.
                                                                         Mizuno SOZO School Seminar

                                                                                                                                               Market Study Tour
                                                                         E-Learning Course
                                                                                                                                               Market study tours are designed to provide retailers with
                                                                         Since its kick-off in fiscal 2006, a total of 1,101 people have       opportunities to learn more about domestic and overseas
                                                                         participated in the e-learning course, and more than 600 people       markets for sporting goods and the future direction of retail
                                                                         completed the course. In fiscal 2009, we launched a program           business. In fiscal 2009, about 10 retailers participated in a
                                                                         titled Mizuno Visual Learning by making effective application of      domestic market study tour, and some 15 retailers joined an
                                                                         the system of e-learning course, a program of Mizuno SOZO             overseas study tour.
                                                                         School. Mizuno Visual Learning is designed to help our retailers
                                                                         offer better customer services based on correct product
                                                                         knowledge, by providing our retailers with opportunities to
                                                                         acquire basic knowledge about our products.                            SOZO Meeting
                                                                         Participants are required to deepen their knowledge of baseball
                                                                                                                                             The SOZO Meeting program aims to help retailers to achieve
                                                                         goods and sports shoes, and a license is awarded by Mizuno
                                                                                                                                             sales and profit targets by holding meetings on a regular basis, in
                                                                         when they complete the course. This program features a step-up
                                                                                                                                             which retailers and Mizuno employees discuss various issues,
                                                                         method that enables participants to maintain their motivation for
                                                                                                                                             including sales floor plans, sales promotion, and business
                                                                                                                                             management. In fiscal 2009, SOZO Meetings were held across
                                                                                                                                             the nation, targeting about 30 retail stores. Although its frequency
                                                                                                                                             depends on circumstances, SOHO Meetings are basically held
                                                                                                                                             once monthly or bimonthly.

                            21                                 2010 MIZUNO CSR REPORT
                                                                                                                                                                                             Responds to Social Trust
                                                                                                                                                                                             Business Management that
Value-SOZO                        Fan-SOZO                                     IT-SOZO
Helping retailers                 Helping retailers activate                   Helping retailers build IT        Supporting Retailers through
enhance shop value                their shop fronts and                        systems and enhance
                                  increase loyal customers                     business efficiency
                                                                                                                   SOZO Marketing
 MUZUNO SOZO School                Campaigns                                    POS Miz site Tailored websites       Programs
 SOZO meetings                     Victory Clinics                              Sports Mates Miz-Mai

   In Fan-SOZO, designed to create customers loyal to the Mizuno brand and individual shops, we organize various campaigns
   and Mizuno Victory Clinics, a special program involving leading athletes.

                                                                                                                                                                     Stakeholders satisfaction
                                                                                                                                                                                             Responds to Social Expectations
                                                                                                                                                                                             Business Management that
      Various Campaigns Launched
   We organize various campaigns every year to help retailers to revitalize their
   shops and increase their sales. In fiscal 2009, we launched the Group-wide
   spring campaign and other campaigns to respond to diverse personal sports
   team demands and offered goods for sales promotion campaign to coincide
   with the release of new products.


                                                                                                                                                                                             realization of a sustainable society
                                                                                                                                                                                             Business management toward the
   In IT-SOZO, a program designed to help retailers build IT systems to promote sales and improve their business efficiency,
   we introduce retailers to Miz-Mail, a marketing tool using cell phones, and an online ordering system from our Miz site.

   Miz-Mail is a marketing tool to help retailers to create a cell-phone site and
   encourage customers to visit their shops by sending information to the cell
   phones of their shop members. As of the end of April, 2009, 113 retailers
   signed up for the Miz-Mail system, and 91 retailers of them launched
   promotion campaigns using the Miz-Mail system.

      Website for Custom-Ordered Products
  We also provide our retailers with a website for custom-ordered products, on
  which custom-orders products can be simulated and ordered. This system
  can be shared among Mizuno, its retailers and end users

                                                                                                 Mizuno website

                                      The SOZO Marketing Programs are very useful in the business of sports shops, especially in the
                                      review of commodity composition and financial situations. These programs can also be used as
                                      education tools for shop owners, shop managers and young staff members. At the SOZO School
                                      Seminar, we can exchange ideas and views with many people from other shops, which I found
                                      really helpful in running my shops. Even after completing Mizuno SOZO School, I have the
                                      gained cooperation from the SOZO programs, for instance, in the training of my company staff.

                                      Fukuya Sports, K.K. (Ehime Prefecture)
                                                           Managing Director   Naohiro SHIBA

                                                                                                                                            2010 MIZUNO CSR REPORT                    22
                                                          Business Management that Responds to Social Expectations

                                                                             Stakeholders Satisfaction                                                                         Hand in Hand with Employees
                        Responds to Social Trust
                        Business Management that

                                                                           Human Resources Basic Philosophy                                                                                                       thorough
                                                                         At Mizuno, we strive to develop our Corporation into a strong and constantly                                                            of the merit
                                                                         evolving organization by enhancing the value of each employee, regarding
                                                                         him/her as our essential human resource. Our basic personnel policies include
                                                                         [1] thorough implementation of the merit system, [2] skill-and-ability-based
                                                                                                                                                                                           skill-and-ability-              fair employee
                                                                         compensation system, and [3] fair employee evaluations and enhancement of                                                                        evaluations and
                                                                         their motivation. We believe that building employees’ capacity and enhancing                                                                     enhancement of
                                                                         their value as human resources will benefit the Company in the long term                                               system                    their motivation

                                                                             Employment Situation
                                                                               Number of Employees(Consolidated)                Number of Employees by Region (Consolidated)          New Employees (Mizuno Corporation)
Stakeholders satisfaction
                        Responds to Social Expectations
                        Business Management that

                                                                                6,000                                           4%                                                   Fiscal Year          2006    2007   2008   2009    2010
                                                                                                5,847    5,808
                                                                                        5,731                             North and South                                            Graduates from
                                                                                                                          America                                                    junior colleges/     36       40    46     52      30
                                                                                                                                                    Total                            technical colleges
                                                                                                                                                    5,808               Asia
                                                                                                                                                                                     Graduates from
                                                                                                                                                    Person               53%
                                                                                                                              Japan                                                  universities/        20       21    17       5      2
                                                                                                                                                                                     graduate schools
                                                                                                                                                                                       Starting Salary: 205,000YEN
                                                                                        2007     2008     2009
                                                                                                           Fiscal Year

                                                                           Support for Employees Seeking an Optimal Work-Life Balance
                        realization of a sustainable society
                        Business management toward the

                                                                         Mizuno has established various support programs for employees seeking an optimal work-life balance.

                                                                           Accessing the Support Programs                                                    Safety and Hygiene Committees
                                                                                         Fiscal Year                       2008              2009
                                                                                                                                                             We have formed Safety and Hygiene Committees in all
                                                                           Number of employees who took childcare                                            operations in Japan. At committee meetings,
                                                                           leave                                         10 Person          10 Person
                                                                           Number of employees who cut working                                               representatives from labor and management discuss
                                                                           hours due to childcare                         8 Person          11 Person
                                                                                                                                                             measures to prevent labor accidents and illnesses, and to
                                                                           Number of employees who took family
                                                                           care leave                                     0 Person           0 Person        promote healthcare.
                                                                           Number of employees who cut working
                                                                           hours due to family care                       1 Person           1 Person         Labor Accidents
                                                                           Number of employees who took half-day
                                                                           paid holidays                                 1,982 day      4,218 day                      Fiscal Year                               2007      2008         2009
                                                                           Per-day number of employees who took                               7.8 day         Accidents resulting in workers
                                                                           paid holidays
                                                                                                                           8.5 day                            absence
                                                                                                                                                                                                               1 cases    3 cases       4 cases
                                                                                                                                                              Accidents not resulting in                       6 cases   11 cases      13 cases
                                                                                                                                                              workers’ absence
                                                                         Support for Raising the Next Generation
                                                                         At Mizuno, we have prepared a plan for the Support                                  Mental Healthcare
                                                                         Program to Foster the Next Generation.
                                                                                                                                                             At Mizuno we recognize that appropriate mental
                                                                                                                                                             healthcare is essential for leading a healthy and pleasant
                                                                                                   Mizuno obtained the Kurumin                               l i fe, and that mental heal th condi ti ons inf luence
                                                                                                   mark,which is provided by the
                                                                                                   Ministry of Health, Labor and                             employees’ business performance.
                                                                                                   Welfare to enterprises that                               Recognizing this, Mizuno provides mental health
                                                                                                   support the upbringing of the
                                                                                                   next generation.
                                                                                                                                                             education primarily for managers. Moreover, we have
                                                                                                                                                             developed consultation systems to help prevent mental
                                                                                                                                                             diseases and offer remedies to those who are suffering.
                                                                         Employment of Disabled Workers
                                                                                                                                                              Mental Health Consultation System (Hotline)
                                                                         The percentage of disabled employees in fiscal 2009 was
                                                                         1.98%, compared with 1.8% required by the applicable                                   Consultation on Sexual Harassment
                                                                         Japanese law. At Mizuno, disabled employees work with                                  Mental Support Service by External Specialists for
                                                                         healthy workers in the same workplaces.                                                Transferred Employees

                            23                                 2010 MIZUNO CSR REPORT
                                                                                                                                                                                                         Responds to Social Trust
                                                                                                                                                                                                         Business Management that
Benefit Programs

                                                Under the “Cafeteria Plan” system, employees can select from among diverse welfare menus
Cafeteria Plan System                           within specified points. Mizuno pays part of the expenses incurred by respective welfare menus.

Special Holidays in                             After five years of service at Mizuno, all employees are provided with special holidays and a
Every Five-Year Service                         travel allowance. This system is designed to revitalize our employees every five years.

                                                Employees who did not take paid holidays within specified periods can still take paid holidays
Use of Expired Paid
                                                even after the period is over in the following cases: illness/injury of employees, care of their ill
Holiday Right                                   family member(s), volunteer activities, sports activities, etc.

Employee Stock-                                 To support employees in building their own assets, Mizuno provides incentive money to the
Ownership Program                               employees who autonomously purchase Mizuno’s stocks on a regular basis.

                                                                                                                                                                                 Stakeholders satisfaction
                                                                                                                                                                                                         Responds to Social Expectations
                                                                                                                                                                                                         Business Management that
Defined Contribution                            Fixed Contribution Pension Scheme Under this Pension Scheme, known as the Japanese 401(k), employees can
Pension Scheme                                  invest funds provided by the Corporation in financial products that they themselves select. To enhance employees’
(Japanese version of 401(k))                    awareness of CSR, Mizuno adopts social responsibility investment (SRI) funds as candidates of financial products.

                                                To inspire employees to improve their physical strength, mental energy and character, Mizuno
Encouraging Club
                                                encourages sports and cultural activities at respective workplaces. (Excerpted from the Mizuno
Activities                                      Sports Club Code)

 Club Activities
In fiscal 2009, Mizuno’s operations in Japan had the following
sports/cultural clubs: baseball, cycling, soccer,skiing,
softball, tennis, soft tennis, triathlon, basketball, badminton,
volleyball, soft volleyball, boating, rugby, judo,athletics,
golfing, tea ceremony, and light music. (Not all operations

                                                                                                                                                                                                         realization of a sustainable society
                                                                                                                                                                                                         Business management toward the
have all the clubs listed above.)

 Christmas Concert by Mizuno Light Music Club                                                                                                  TOPICS

 On December 11, 2009, Mizuno Light Music Club held its first concert since the
 club was formed at Osaka Head Office. About 20 club members – including
 directors, general managers and young employees – performed 20 pieces, such
 as Christmas songs, rock and folk music. About 90 employees attended the
 concert. The event served as a good opportunity for the employees to promote
 communications through music and refresh and relax themselves.
 In fiscal 2010, the light music lovers’ association was upgraded to the status of a club.
                                                                                                           Christmas concert

                                                                                                                                                        2010 MIZUNO CSR REPORT                    24
                                                          Business Management that Responds to Social Expectations

                                                                             Stakeholders Satisfaction                                                         Hand in Hand with Employees
                        Responds to Social Trust
                        Business Management that

                                                                           Personnel Evaluation System and Seminars
                                                                              Invitation to Overseas Internship
                                                                                                                      “Meister” and “Craft” Titles                   Seminars
                                                                                                                                                                       Major Off-the-Job Training Programs
                                                                              Mizuno Free Agent System                Technical Skill Tests                           in Fiscal 2009
                                                                                                                                                                       Thorough Employee Education & Training
                                                                              Rewards for Employee Inventions         “Creators of the Year” System                   (MVC, company-wide education)

                                                                           Mizuno Free Agent System                                            “Creators of the Year” System
Stakeholders satisfaction
                        Responds to Social Expectations
                        Business Management that

                                                                         The Mizuno Free Agent System, launched in 2000, aims                 At Mizuno, we call our marketing staff engaged in
                                                                         to help employees achieve self-realization, foster work              wholesales “creators,” since they are expected to “create”
                                                                         motivation and stimulate the company. This system                    optimal solutions for customers. Under the “Creators of
                                                                         consists of two patterns: applications for job openings              the Year” system, the Corporation honors marketing staff
                                                                         announced by particular sections, and requests for job               members with the best achievements.
                                                                         transfers to make the most of one’s own strengths.                   In fiscal 2009, four honored staff members were
                                                                                                                                              dispatched to the U.S., where they made a study tour of
                                                                                                                                              sports shops, participated in joint meetings with local
                                                                           “Meister” and “Craft” Titles                                       employees of Mizuno, and enjoyed watching sports
                                                                         To improve our employees’ technological levels and foster
                                                                         artisans of distinguished ability, Mizuno honors experts in
                                                                         specific technical areas with the titles of “Meister” and
                                                                         “Craft.” Along with the titles, special allowances are
                                                                         provided to such experts, who are expected to pass on
                        realization of a sustainable society
                        Business management toward the

                                                                         their exceptional techniques to subsequent generations.
                                                                         At present, we have three Meisters and 66 Crafts.

                                                                           Rewards for Employee Inventions
                                                                         To encourage employees to develop innovative and
                                                                         original devices, materials and technologies, Mizuno has
                                                                         built a reward system for employees’ original inventions.
                                                                         In compliance with the Patent Law, we fairly evaluate
                                                                         employees’ inventions, and as incentives we provide
                                                                         employees with rewards.
                                                                                                                                              At the US study tour
                                                                         Rewards are determined by how much contribution
                                                                         employees’ inventions made to the company, including
                                                                         increased sales resulting from their inventions. There is
                                                                         no ceiling for rewards.

                                                                           Technical Skill Tests
                                                                         To systematically develop employees’ skills and foster
                                                                         specialists in specific manufacturing areas, six factories of
                                                                         Mizuno’s subsidiaries give technical skill tests to their
                                                                         As of fiscal 2009, there were 66 experts who passed the
                                                                         first-class technical skill test and 69 experts who passed
                                                                         the second-class such test.

                            25                                 2010 MIZUNO CSR REPORT
                                                                                                                                                                                  Responds to Social Trust
                                                                                                                                                                                  Business Management that
 Invitation to Overseas Internship Programs                       Seminars
The Invitation to Overseas Internship Program,                  Under the belief that “business is people” and based on
commenced in 1990, aims to help employees deepen                the recognition that employees’ motivation and awareness
their specialized knowledge by gaining experience of            of work should be enhanced through education, Mizuno is
working abroad, and to develop human resources that             working on human resources development according to
can play a central role in promoting the company’s global       long-term programs. The company’s in-house education
business, by giving them a global perspective.                  system consists of (1) on-the-job training, (2) personal
Destinations for overseas internship are chosen from            development and (3) off-the-job training, for all of which
among our overseas branches and affiliated companies,           several programs are implemented.
based on candidates’ requests and the company’s career
and human resources development plans. In fiscal 2009,
one staff member commenced a two-year overseas

                                                                                                                                                          Stakeholders satisfaction
                                                                                                                                                                                  Responds to Social Expectations
                                                                                                                                                                                  Business Management that
internship program. (The number of those participating in
internships came to 22 people in total.)

  Major Off-the-Job Training Programs in Fiscal 2009
          Seminars                             Objectives                          Target employees No. of days No. of participants (persons)
                                  Learn basic knowledge on corporate business.
 Seminar for new employees        Develop awareness of being a part of the         New employees              13                 59
 Seminar for new employees        Look back on one’s previous six months.
 half a year after joining        Check on basic skills.                           New employees               2                 58
 the Corporation

 Seminar for third-year           Look back on one’s previous three years.         Employees with
                                  Check one’s own progress.                         three years                1                 49

                                                                                                                                                                                  realization of a sustainable society
                                                                                                                                                                                  Business management toward the
                                                                                     of service

 Career development seminar       Check one’s career planning.
                                  Gain support for one’s independence                                          2                 22
 for 30-year-old employees                                                             aged 30

                                  Recognize the roles to play as mid-career
 Seminar for new medium           employees in managerial positions.               Newly appointed
                                  Acquire management skills                         section heads
                                                                                                               1                 47
                                  Get mental health education

 Career development seminar       Check one’s career planning.
                                                                                   Employees reaching
                                  Gain support for one’s independence                                          2                 68
 for 50-year-old employees                                                           50 years old

 Thorough Employee Education & Training
 (MVC, company-wide education)
As part of company-wide efforts, Mizuno provides a
training video titled “Mizuno Video Communication” on
every Tuesday to promote information sharing, and on
Fridays, education with specific themes for each section
to enhance specialized knowledge of employees. These
education programs also cover top management policy,
compliance education, CSR education and environmental

                                                                 Video education

                                                                                                                                 2010 MIZUNO CSR REPORT                    26
                                                    Business Management that Responds to Social Expectations

                                                                       Social Contribution
                  Responds to Social Trust
                  Business Management that

                                                                   Corporate Citizenship Activities Unique to Mizuno
                                                                   Mizuno’s corporate policy for social contribution is completely based on our corporate philosophy. Sports and sport-related
                                                                   activities play an important role in further promoting the well-being and affluent life of humans. In this regard, Mizuno will
                                                                   continue to work on initiatives to tackle challenges relating to human rights, labor-management relationships, environment and
                                                                   many other issues to better serve society as a corporate citizen.

                                                                     Mizuno Victory Clinic
                                                                   Mizuno organizes a program called Mizuno Victory Clinic.                                  Mizuno Victory Clinic events were organized, attracting about
                                                                   This program comprises various events such as sports                                      50,000 participants. During fiscal 2010, we plan to hold more
Social contribution
                  Responds to Social Expectations
                  Business Management that

                                                                   training, clinics, workshops, lectures, autograph sessions,                               than 650 such events nationwide. We will further improve the
                                                                   and talk shows. For these events, we invite leading athletes                              contents of these events by developing original programs
                                                                   and swimmers, like Shingo Suetsugu and Aya Terakawa, who                                  that only Mizuno can offer.
                                                                   are employees of Mizuno, along with other
                                                                   contracted athletes from a wide range of
                                                                   sports. The events are usually held jointly with
                                                                   our customers (retailers of sporting goods) as
                                                                   part of the fairs held by the retailers. In addition
                                                                   to increasing the number of end-users loyal to
                                                                   the Mizuno brand, the events of the Mizuno
                                                                   Victory Clinic are effective in promoting sports
                                                                   in local communities.
                                                                   Instructors of the Mizuno Victory Clinic are
                                                                   selected from among more than 300 athletes
                                                                   (19 athletic events) on the list, all having
                                                                   participated in world-class events such as the
                  realization of a sustainable society
                  Business management toward the

                                                                   Olympic Games and IAAF World
                                                                   C h a m p i o n s h i p s . D u r i n g f i s c a l 2 0 0 9 , 5 1 5 Victory Clinic (soccer) Lecturer: Hiroaki Morishima (Cerezo Osaka ambassador)

                                                                     Mizuno Special Training for School Sports Events
                                                                   In September 2009, Mizuno held a special training program
                                                                   for children at the Mizuno Sports Plaza in Shioashiya,
                                                                   coinciding with the school athletic meet season. For the
                                                                   event, Kiyonobu Kigoshi, a lecturer at Aichi University of
                                                                   Education and Team Mizuno Athletic member, was invited as
                                                                   an instructor. He taught the 40 participants how to run faster
                                                                   and how to pass the baton better. We plan on holding this
                                                                   program annually since it can help promote community
                                                                   sports, as well as impart the fun of sports to children.
                                                                   Another six similar events were held during fiscal 2009.
                                                                                                                                                 Training of basic movements

                                                                     The 5th Tree Planting Event at the “Woods for Bats”
                                                                   At the end of April 2009, Mizuno participated in a                            \100 million. In this fifth event, participants improved the
                                                                   tree-planting event organized by the Acorn Society (NPO) in                   areas where trees were planted in the past events and
                                                                   a forest in Takayama, Gifu Prefecture. There, participants                    planted 100 seedlings of Fraxinus lanuginose.
                                                                   planted seedlings of Fraxinus lanuginosa (aodamo,
                                                                   Japanese ash), whose timber is used for baseball bats.
                                                                   Mizuno donates to this campaign of fostering aodamo forests
                                                                   a portion (2%) of sales of key holders, cell phone ornaments
                                                                   and other items using timber that cannot be used for making
                                                                   baseball bats. Mizuno has been involved in manufacturing
                                                                   such items since 2005 together with Oak Village, a timber
                                                                   processing company.
                                                                   In fiscal 2008, the cumulative sales of such goods reached                                                        Participants in the tree-planting event

                      27                                 2010 MIZUNO CSR REPORT
                                                                                                                                                                 Responds to Social Trust
                                                                                                                                                                 Business Management that
 Mizuno Canada Support for flood victims in the Philippines
In September 2009, Mizuno Canada began accepting
monetary donations and goods for victims of a flood that
occurred in the Philippines. This activity was motivated by
the fact that the families of two MCL staff members were
attacked by the flood. Many Mizuno Canada staff members
donated goods, mainly clothes and money, which were then
sent to the Philippines through MCL’ s two Filipino members.

 Mizuno USA Holding a Christmas gift-giving event

                                                                                                                                               Social contribution
                                                                                                                                                                 Responds to Social Expectations
                                                                                                                                                                 Business Management that
In December 2009, Mizuno USA held a Christmas gift-giving
event titled “Mizuno’ s Angel Tree Project” at the Gwinnett
Children’ s Shelter, a facility located near the Mizuno office
that provides housing for children with no families. Many staff
members handed gifts of toys and clothing to the children.

 Environmental Education Cooperation with JICA
On September 18 at the Mizuno head office in Osaka, the
Global CSR Office, the Legal Affairs Department provided
environmental education to trainees from abroad to Japan
invited by JICA (Japan International Cooperation Agency).
With the aim of contributing to the trainees’ environmental

                                                                                                                                                                 realization of a sustainable society
                                                                                                                                                                 Business management toward the
protection activities in their countries through environmental
education in Japan, we delivered lectures about our CSR
activities and environmental protection activities to the 9
trainees from Guatemala, Costa Rica, Argentina, Brazil and
other countries. They all concentrated and actively               Participants in our education program (left)
participated in the lessons.                                      and a lecture on environmental protection (right)

 Mizuno USA Renovation of a baseball ground and facilities
In October 2009, 11 members of Mizuno USA joined an
activity to renovate a baseball ground and facilities in the
Perkerson Park area in Atlanta, Georgia.

 Mizuno Supports Amnesty Film Festival “Mini”
Mizuno, as a cosponsor, supports the Amnesty Film Festival
“Mini” held in Tokyo on March 6, 2010. The event, organized
by Amnesty International Japan, was designed to share
issues facing our society and the rest of the world through
films dealing with such themes as respect for human dignity
and human rights. The lecture delivered on CSR
procurement by Mr. Takahashi, head of the Legal Affairs
Department in 2008 led our company to support the event as
a cosponsor. This event served as a good opportunity for us
to put a renewed focus on our activities to promote CSR
                                                                  Leaflet for the event (left)
                                                                   and CSR procurement presentation in 2008 (right)

                                                                                                                      2010 MIZUNO CSR REPORT                28
     Business management toward the realization of a sustainable society

     To demonstrate active commitment to conservation of the global
                                                                                                                                                                                          Social         CSR
     environment, a common issue for all humankind, Mizuno is promoting                                                                                                  Stakeholder
                                                                                                                                                                                        contribution procurement

     CSR-based management on a global scale.                                                                                                                       Customer
                                                                                                                                                                  satisfaction    10 focus
                                                                                                                                                                                                         Conservation of
                                                                                                                                                                                               the environment
                                                                                                                                                                                   areas of
     By engaging in efforts to reduce the globally increasing environmental                                                                                        Corporate     Mizuno CSR Disclosure to
                                                                                                                                                                  governance                           stakeholders

     burdens, such as the development of environmentally friendly products and                                                                                         Compliance

     implementation of environmental conservation activities involving several                                                                                                          control

     countries and regions, we aim to realize a sustainable society for children of
     the next generation.


                                                      The raison d’être of a company is to contribute
                                                      to the realization of a “sustainable society”
                                                         In 1991, Mizuno launched a campaign for conservation of the global environment named
                                                      “Crew 21.” “Crew 21,” an acronym of Conservation of Resources and Environmental Wave
                                                      21, is a project in which we play the roles of crew members of “Spacecraft Earth” and promote
                                                      activities to conserve resources and the environment. Since 2004 we have also been
                                                      engaged in improving labor conditions and ensuring respect for human rights at our Original
                                                      Equipment Manufacturers (OEMs).
                                                         Through active commitment to the realization of a “sustainable society” in cooperation with
                                                      various stakeholders while creating happy workplaces to develop vital human resources and
                                                      improve corporate competitiveness, we aim to become a company needed by society on this
                                                      irreplaceable Earth.

                                                                               Managing Director
                                                       Promotion Chief, CSR Promotion Committee     Shuzo Kitano

      Fiscal 2009 CSR Activities - Objectives & Results
        Category                   Theme                         Objectives                                        Results                        Evaluation   Remaining Tasks

      CSR                  Operating the CSR            Conduct overseas labor audits.             Conducted labor audits and implement                        Increase the number of
                           Procurement Code             Analyze audit results, provide             corrective measures at overseas plants (29                  labor environment audits
      Procurement                                       feedback to relevant sections and          plants in China, 7 in other countries)                      conducted and
                                                        enhance corrective actions.                Analyzed the audit results, provided                        commence surveys on
                                                                                                   feedback to relevant sections, and                          Japanese suppliers.
                                                                                                   implemented corrective activities through
                                                                                                   enhanced follow-ups after audits.

      Conservation         Developing more              Increase the percentage of                 24.4% (target unachieved, though both                       Reinforce items with low
                           environmentally friendly     environmentally friendly products to at    sales and percentage increased from                         percentage of
      of the Environment   products                     least 27.5% of sales in Japan.             previous year)                                              environmentally friendly
                                                        Obtain Eco Marks for at least 3 items.     Obtained Eco Marks for 3 items                              products in sales.
                                                                                                   (uniform-related items)

      Conservation         Achieving environmental      Achieve further improvement by             Obtained a higher rank in the Nikkei                          Actively plan and
                           targets                      self-support efforts and enhance PR        Environmental Management survey;                              propose environmental
      of the Environment                                activities.                                President’s comment on the status of                          conservation activities at
                                                        Promote and implement EMS                  environmental conservation activities was                     events and exhibitions
                                                        activities at overseas offices.            published in Nikkei Ecology and Nikkei                        (including Victory
                                                                                                   Business.                                                     Clinics).
                                                                                                   Checked the CO2 emissions and the                             Jointly promote
                                                                                                   implementation status of environmental                        continued EMS activities
                                                                                                   conservation activities at offices in China,                  with overseas offices.
                                                                                                   Europe and America, to confirm
                                                                                                   consistency with activities in Japan and
                                                                                                   promote sharing of information.

   CSR Procurement

                                                                                                                                                                                                   Responds to Social Trust
                                                                                                                                                                                                   Business Management that
 Establishment of the Guiding
 Principles for Suppliers to the                                                        Guiding Principles for Suppliers to the
                                                                                            Mizuno Corporation (excerpt)
 Mizuno Corporation
                                                                                        Initiatives to Ensure Adequate Labor Practices
Mizuno expects that its suppliers observe applicable                           Ban on forced labor, child labor and illegal acts of discrimination; compliance with laws
laws,standards and principles of their respective                               regarding wages & benefits; appropriate working hours & breaks, compensation for
countries, as stipulated in Article 5 of the Guidelines of                        overtime, freedom of association & collective bargaining, ban on harassment or
                                                                             abuse,consideration of health & safety, and compliance with International Labor Standards
the World Federation of the Sporting Goods Industry
(WFSGI), signed on September 1,2002. To seek                                            Observation of environmental laws/regulations,
suppliers’ understanding of these Guidelines, in May                                      and initiatives to preserve the environment;
2004 Mizuno adopted the Guiding Principles for                                         contribution to countries and local communities;
                                                                                   communication,including disclosure of guiding principles;
Suppliers to the Mizuno Corporation, which we partially
                                                                                      and compliance with applicable laws and standards
revised in March 2009 in line with ILO

                                                                                                                                                                                                   Responds to Social Expectations
                                                                                                                                                                                                   Business Management that

 Promotion of CSR Procurement
In compliance with the Guiding Principles for Suppliers                          We intend to use this Group Rule in selecting our
to the Mizuno Corporation, Mizuno has adopted the                                original equipment manufacturers (OEMs) and
Group Rule of Supply Chain Management, which                                     extending OEM contracts.
stipulates the Corporation’s CSR procurement criteria                            By reinforcing CSR procurement, Mizuno intends to
and related procedures, including labor audits and the                           undertake more transparent and fair corporate
evaluation of plant operations. The Group Rule                                   activities and contribute to the realization of a
comprises procedures for beginning and sustaining                                sustainable society, the goals declared in the Mizuno’s
transactions.                                                                    CSR basic philosophy.

 Initiatives to Improve the Work Environment at Our Original

                                                                                                                                                                                     CSR procurement
                                                                                                                                                                                                   realization of a sustainable society
                                                                                                                                                                                                   Business management toward the
 Equipment Manufacturers (OEMs)
In compliance with Mizuno’s CSR Procurement                                      Audits in China were conducted by CSR managers at
Code,we are committed to improving labor conditions                              Shanghai Mizuno; audits in Southeast Asian countries
and the workplace environment at our OEM plants. In                              were outsourced to a global auditing firm.
addition to respect for basic human rights and
compliance with laws & regulations, we monitor                                     Problems Identified by Audits (at 29 Chinese plants in FY 2009)
individual plants’ commitments concerning labor
conditions, health & safety, and environmental                                   Others                                                                 Health & safety
                                                                                                                                                        (risk of fire)
protection. During fiscal 2009, Mizuno conducted                                 (10.9%)
audits at 29 plants in China as well as 7 plants in 4                            Young labor
                                                                                 ( %)
other countries.                                                                                                                                        Health & safety
                                                                                 Health & safety                                                        (risk of chemical
                                                                                 (first aid)                                                            substances)
                                                                                 (8.0%                                                                  (16.0%)
                                                                                 Health & safety
                                                                                 (9.1%)                                                                  Health & safety
                                                                                 (9.9    )

Audit (inspection of fire extinguishers) Audit (meeting)

                                                                                                                          Staff’s Voice
                                        A company pursues profits while contributing to society, showing interest in society and
                                        promoting civilization of society, with the aim of making continuous development. CSR
                                        audits help promote social morality and human rights protection through ensuring steady
                                        compliance with laws and regulations. Remaining aware of this role, our mission as
                                        auditors is to responsibly conduct audits.

                                        SHANGHAI MIZUNO CORPORATION LTD.
                                                       Administration Division    Ma Tao

                                                                                                                                                            2010 MIZUNO CSR REPORT             30
                                                               Business management toward the realization of a sustainable society

                                                                                  Conservation of the Environment
                             Responds to Social Trust
                             Business Management that

                                                                                       Presenting a sound and healthy sports scene to
                                                                                       people and to mother earth
                                                                                       Mizuno Environmental Policy
                                                                                       To promote realization of a “sustainable society,” Mizuno Corporation and Mizuno Group companies will
                                                                                       actively contribute to the conservation of the global environment in all business activities and actions of all
                                                                                       individuals under the slogan of “Presenting a sound and healthy sports scene to people and to mother earth,”
                                                                                       based on a recognition that conservation of the global environment is one of the critical common challenges for
                                                                                       all humankind.
                             Responds to Social Expectations
                             Business Management that

                                                                                        1. We will develop and provide environmentally friendly products and services.
                                                                                        2. We will promote energy saving, resources saving, pollution prevention and recycling of waste.
                                                                                        3. We will maintain and continuously improve environmental management system.
                                                                                        4. We will observe environment-related laws, ordinances and other requirements.
                                                                                        5. We will offer education and training programs to encourage all executives and employees to work to implement our
                                                                                           environmental policies, and also work to enhance understanding by the stakeholders.
                                                                                        6. We will disclose our environmental policies and the status of environmental conservation activities widely to
                                                                                           the public.
                                                                                        7. To ensure realization of the above policies, we will set specific environmental objectives and targets so that
                                                                                           systematic efforts can be made to achieve the targets.
Conservation of the environment
                             realization of a sustainable society
                             Business management toward the

                                                                                Promotion Structure for the Environmental Management System
                                                                              The Mizuno Group has established its environmental                                         OSAKA HEAD OFFICE
                                                                              management system (see chart below). In the Crew                          All Department in OSAKA HEAD OFFICE, NAGOYA BRANCH OFFICE, NAGANO
                                                                                                                                                        SALES OFFICE, KYUSHU BRANCH OFFICE, MINAMI KYUSHU SALES
                                                                              21 Committee, members discuss important policies                          OFFICE, OKINAWA SALES OFFICE, HIROSHIMA SALES OFFICE, SHIKOKU
                                                                                                                                                        SALES OFFICE, HOKURIKU SALES OFFICE, MIZUNO AVAIL CORPORATION ,
                                                                              and challenges concerning our activities to conserve                      MIZUNO WELLNESS CO., LTD.

                                                                              the global environment.
                                                                                                                                                                         TOKYO HEAD OFFICE
                                                                                                                                                        All Department in TOKYO HEAD OFFICE, OMIYA SALES OFFICE, ATSUGI
                                                                                                                                                        SALES OFFICE,NIIGATA SALES OFFICE, HOKKAIDO SALES OFFICE, SENDAI
                                                                                                                                                        SALES OFFICE, MORIOKA SALES OFFICE, MIZUNO ALPHA SERVICE CO.,

                                                                                 Organization of Mizuno Environmental Management
                                                                                                                                                                               OSAKA STORE
                                                                                                                                                        OSAKA STORE Retail Sales Department
                                                                                                  responsible for
                                                                               Top executive      Environmental                                                                TOKYO STORE
                                                                                                   Management                                           TOKYO STORE    Retail Sales Department

                                                                                                                       CREW21          ECO Products              MIZUNO TECHNICS CORPORATION
                                                                                                    Audit Team        Committee          Project

                                                                                                                                                                      MIZUNO RUNBIRD CO., LTD.
                                                                                                                     Project Owner :
                                                                                                                         Global                                 MIZUNO INDUSTRY AYAMA CO., LTD.
                                                                                                                       CSR Office

                                                                                                                                                                 MIZUNO INDUSTRY HAGA CO., LTD.

                                                                                                                                                                MIZUNO INDUSTRY HIKAMI CO., LTD.

                                                                                                                                                              MIZUNO INDUSTRY SHIKOKU CO., LTD.

                                                                                                                                                           Consolidated subsidiary

                                  31                                2010 MIZUNO CSR REPORT
                                                                                                                                                                               Responds to Social Trust
                                                                                                                                                                               Business Management that
 Business activities and environmental burdens (INPUT and OUTPUT)
A summary of the resources and energy introduced for the business activities in Japan and the greenhouse gases and
waste emitted in fiscal 2009 is shown below. By correctly understanding the environmental burdens generated in business
activities, we promote efficient use of energy and resources.

              Electricity                         12.0             Light oil                     39.6

              Regional cooling and heating        10,630           Copy paper                       28.5

                                                                                                                                                                               Responds to Social Expectations
                                                                                                                                                                               Business Management that
              Urban gas                           28,000           Printed matter                665.5

              LP gas                                  104.3        Forms and slips               104.8

              Kerosene                               24.5          Cardboard boxes             1,429.1

              Gasoline                              851.5          Water                      39,000

                                                              Input energy

                Development/manufacturing                                                    Sale

                                                                                                                                                  Conservation of the environment
                                                                                                                                                                               realization of a sustainable society
                                                                                                                                                                               Business management toward the

              CO2                            9,809.1              Industrial waste             142.2

              NOx                                 7,707.0         Regular burnable garbage      54.1

                                                                  Wastewater                 39,000

                                                                                                      Staff’s Voice
                              I am in charge of forms/data provision and OA tool education. I provide support for users of the
                              “e-form tool” and “internal data extraction tool” so as to contribute to the reduced paper
                              consumption of the entire company. Taking the opportunity of becoming a staff member
                              responsible for environmental initiatives, I started keeping my own “environmental household
                              accounts.” Since this shows the degrees of “eco-contribution” in my private life in numerical
                              figures, I enjoy seeing month-on-month comparison of figures. I will try to offer many members in
                              my department opportunities to raise their environmental awareness.

                              Information Systems Dept.   Eri SAWADA

                                                                                                                         2010 MIZUNO CSR REPORT                        32
                                                               Business management toward the realization of a sustainable society

                                                                                    Conservation of the Environment
                             Responds to Social Trust
                             Business Management that

                                                                                                                           FY2009 Environmental Accounting Report
                                                                              The cost for environmental conservation in fiscal 2009 was                                       For the environmental conservation activities, quantitative
                                                                              calculated by aggregating the investments and expenses of                                        effects are basically presented for representative items
                                                                              all offices of Mizuno Corporation and its six domestic                                           though financial effects are also added if they are
                                                                              production subsidiaries, in accordance with the 2005                                             determined.
                                                                              guideline of the Ministry of the Environment.

                                                                                FY2009 Environmental Conservation Cost
                                                                              The cost for environmental conservation in fiscal 2009 includes                                  year despite a rise in labor cost, due to a decrease in
                                                                              3.58 million yen in investments (102.3% of previous year) and                                    environmental advertising costs and materials cost associated
                             Responds to Social Expectations
                             Business Management that

                                                                              202.71 million yen in expenses (95.8% of previous year). The                                     with the development of the wind power generator blades.
                                                                              total amount of expenses decreased by 4.2% from the previous                                                                                                                 Unit: 10,000 yen

                                                                                        Categories of environmental                                                                                                                              FY2009 results
                                                                                                                                                                      Major activities                                                     Amount of           Amount of
                                                                                            conservation costs                                                                                                                            investments          expenses

                                                                                      Cost within our business area                                                                                                                              20             5,590
                                                                                      Cost for pollution prevention               Checkup and inspection/analysis                                                                                 0                105
                                                                                      Cost for global environment conservation    Introduction of energy-saving equipment                                                                         0                244
                                                                                      Cost for resources recycling                Recycling of waste, use of recycled materials, introduction of energy-saving equipment and software            20             5,241
                                                                                2     Upstream/downstream cost                    Recycling contract, green procurement                                                                           0                854
                                                                                3     Cost for management activities              ISO14001 management, external communication, environment-related PR and advertisement                           0             8,839
                                                                                4     Research and development cost               Research and development of environment-friendly products                                                   338               4,865
                                                                                5     Cost for social activities                  Cleaning up of the offices’ neighborhood, contributions to Donguri-no-kai, etc.                                 0                123
Conservation of the environment
                             realization of a sustainable society
                             Business management toward the

                                                                                6     Environmental damage cost                                                                                                                                   0                    0
                                                                                7     Other cost relevant to environmental conservation                                                                                                           0                    0
                                                                                                                                                                                                                             Total            358             20,271
                                                                                                                                                                                                                  Year-on-year            102.3%               95.8%
                                                                                                                                                                                                                                          Target period: Apr. 2009 – Mar. 2010

                                                                                FY2009 Effects of Environmental Conservation Measures
                                                                              Measures for environmental conservation in fiscal 2009 marked                                    2008, partly due to a decline in their unit prices. The amount of
                                                                              the effects shown in the table below. Though the use of gasoline                                 industrial waste was substantially reduced as a result of the
                                                                              and light oil increased slightly along with the expanded sales                                   expanded initiative of selling waste as resources.
                                                                              activities, the reduction effect was 11.5% higher than that of
                                                                                    Reduction effects (quantitative effects)
                                                                                    Environmental aspect                                                                        FY2008 result FY2009 result Reduction effect                            Year-on-year
                                                                                                                            Electricity (10,000 kWh)                                     1,223                  1,196                     − 27                 9 7 .8 %
                                                                                                                            Gases (m3)                                                 82,112                 83,295                    1,183                1 0 1 .4 %
                                                                                Energy-saving,                              Gasoline, light oil (kl)                                        878                    891                     13                1 0 1 .5 %
                                                                                                                            Kerosene (kl)                                                     22                     24                      2               11 0 .7 %
                                                                                                                            Clean water (m )  3
                                                                                                                                                                                       39,091                 38,566                     −525                  9 8 .7 %
                                                                                Amount of regular waste incineration (t)                                                                      56                     54                    −2                  9 6 .3 %
                                                                                Amount of industrial waste (t)                                                                              220                    142                    − 77                 6 4 .8 %
                                                                                                                                                                                                                                          Target period: Apr. 2009 – Mar. 2010
                                                                                    Reduction effect (financial effect)                                                                                                                                    Unit: 10,000 yen

                                                                                                                 Environmental aspect                                           FY2008 result FY2009 result Reduction effect                             Year-on-year
                                                                                 Amount of payments for electricity, gas, gasoline, light oil, kerosene and water                      49,774                 46,184                    −3,590                92.8%
                                                                                                                                                                                                                                          Target period: Apr. 2009 – Mar. 2010

                                  33                                2010 MIZUNO CSR REPORT
                                                                                                                                                                                        Responds to Social Trust
                                                                                                                                                                                        Business Management that
                                      Critical Objectives in Fiscal 2009
Mizuno Group has been working to achieve the objectives                     reducing environmental burdens, we were also engaged in
below in accordance with the new 2007-2010 mid-term plan.                   the development of environment-friendly products and
In fiscal 2009, we were actively committed to energy saving,                enhancement of the environment-friendly activities in sports
resources conservation and reduction of waste, hoping to                    events.
prevent global warming. In addition to the efforts of

                                                         Reduce CO2 emissions

         Reducing environmental
                                                         The consumption amounts of electricity, gas, kerosene, gasoline and light oil,
         burdens                                         which had been controlled separately until fiscal 2006, were integrated after
                                                         converting to CO2 emissions.

                                                                                                                                                                                        Responds to Social Expectations
                                                                                                                                                                                        Business Management that
                                                               Reduce copy paper consumption
         Conservation of
                                                               Reduce cardboard box consumption
                                                               Reduce printed matters
                                                               Reduce use of paper forms and slips
                                                               Reduce water consumption
                                                         To promote effective use of limited resources so as to prevent their depletion,
                                                         we set specific reduction targets for the above five items in implementing
                                                         activities for resources conservation.

   3     Reducing industrial waste                       Reduce the amount of waste generated in production processes

                                                                                                                                                           Conservation of the environment
                                                                                                                                                                                        realization of a sustainable society
                                                                                                                                                                                        Business management toward the
                                                         Aiming to form a recycle-oriented society, Mizuno is working to control and
                                                         recycle the waste generated in production processes.

                                                         Raise the purchasing sector’s green purchasing ratio

         Purchasing environmentally                      in non-production materials
         friendly materials and goods                    To promote prioritized use of office goods and services with low environmental
                                                         burdens, Mizuno has set a unique green purchasing list with the aim of
                                                         encouraging green purchasing activities.

                                                                Promote activities for environmental conservation
         Development of environmentally                        in Mizuno-sponsored sports events and exhibitions
         friendly products, activities and               We promote environmentally friendly activities in Mizuno-sponsored sports
         services                                        events and new products exhibitions held in various regions.

                                                               Improve the ratio of environmentally friendly products in total sales
                                                         Through product development under the six basic concepts of the
                                                         development of environmentally friendly products, we are working to increase
                                                         sales of earth-friendly products.

                                                                                                           Staff’s Voice
                                I am responsible for the work concerning intellectual property rights relevant to newly developed
                                products, including application/survey for patents, designs and trademarks and external
                                negotiations. Along with the efforts of achieving the company-wide goal of increased ratio of
                                environmentally friendly products in sales, the number of patent applications for related products
                                is expected to rise and thus the number of decisions to be made and matters to be discussed is
                                also expected to increase substantially. I am sure that each case I will handle is important and I
                                may sometimes face difficulties, but taking this opportunity as a chance to expand my business
                                capability, I hope to use intellectual properties to promote our environmentally friendly products.
                                  Legal Affairs Department
                               Intellectual Property Section    Kiyoshi SUGIMOTO

                                                                                                                                  2010 MIZUNO CSR REPORT                        34
                                                               Business management toward the realization of a sustainable society

                                                                                  Conservation of the Environment
                             Responds to Social Trust
                             Business Management that

                                                                              FY2009 Activities Report

                                                                                                                1 Reducing environmental burdens

                                                                                Reduce CO2 emissions
                                                                              In fiscal 2009, though partly due to a decrease in production         (t-CO2)                                           Results                  Per-sales volume index number
                                                                                                                                                    16,000                                                                                               120
                                                                              volume associated with the economic downturn, our enhanced                                 107.8 107.6
                                                                                                                                                                                               103.3 105.1 101.5
                                                                              energy-saving efforts in all offices in Japan resulted in 1.4%        14,000
                                                                                                                                                              100.0                                                          97.7
                                                                                                                                                                                                                                                          93.7      100
                                                                                                                                                              13,166.8                                                                           87.8
                                                                              reduction of total CO 2 emissions compared to the fiscal 2008                              12,716.7
                                                                              result.                                                               12,000                                     11,490.0 11,532.4 11,344.8                                            80
                                                                                                                                                                                                                            10,967.5 11,035.3
                             Responds to Social Expectations
                             Business Management that

                                                                              In terms of per-sales volume index number, however, an                                                                                                            9,946.3   9,809.1
                                                                                                                                                    10,000                                                                                                           60
                                                                              increase of 5.9 points from fiscal 2008 was marked due to a
                                                                              decrease in sales in Japan.                                            8,000                                                                                                           40
                                                                              Though we already achieved the CO2 emissions target for fiscal
                                                                                                                                                     6,000                                                                                                           20
                                                                              2010 in 2008, two years earlier than planned, we will continue to
                                                                              actively promote energy saving in a way that allows us to              4,000                                                                                                             0
                                                                                                                                                              2000        2001       2002      2003      2004     2005      2006     2007       2008      2009
                                                                              balance business activities and environmental preservation.                                                                                                                  (fiscal year)

                                                                                   SMBC Environmental Friendliness
                                                                                   Assessment Loan
                                                                                   Mizuno was granted the SMBC Environmental Friendliness         households registered for participation in the project in the
                                                                                   Assessment Loan, a lending program launched by Sumitomo        five months up to March 2010. Under this project,
Conservation of the environment
                             realization of a sustainable society
                             Business management toward the

                                                                                   Mitsui Banking Corporation to provide financial support for    participating households are encouraged to not only record
                                                                                   businesses actively engaging in conservation of the            their energy consumption but also introduce environmentally
                                                                                   environment.                                                   friendly activities they are promoting in their households. For
                                                                                   Under the SMBC Environmental Friendliness Assessment           families engaging in excellent or unique activities, “Mizuno
                                                                                   Loan system, environmental friendliness of a company is        Environmental Household Accounts Award” was given.
                                                                                   evaluated based on a special assessment standard prepared      We will increase the number of households participating in
                                                                                   by The Japan Research Institute, and the terms and             the Environmental Household Accounts project, hoping to
                                                                                   conditions of each loan is                                     increase the number of households that are friendly to the
                                                                                   determined depending on                                        Earth and the household budget.
                                                                                   the results of the evaluation.
                                                                                   Our environmental
                                                                                   friendliness in overall                                        Teleconferencing System Introduced
                                                                                   business management was                                        to Reduce the Number of Business
                                                                                   highly evaluated, with                                         Trips for Meetings
                                                                                   particularly high scores in
                                                                                   such aspects as “awareness                                     A teleconferencing system is introduced in four offices in
                                                                                   of environmental load,”                                        Japan—the Osaka Head Office, Tokyo Head Office, Nagoya
                                                                                   “environmental management                                      Branch and Mizuno Technics—and four overseas offices:
                                                                                   system” and “development of                                    Shanghai Mizuno, Mizuno China, Mizuno Hong Kong and the
                                                                                   e nviron m ent ally f r iendly                                 Bangkok Office of Mizuno Hong Kong, with the aim of
                                                                                   products.”                                                     reducing the number of business trips between offices and
                                                                                                                                                  thereby reducing the environmental loads generated by all
                                                                                   Mizuno environmental household                                 the transportation.

                                                                                   To encourage its employees and their family members to
                                                                                   promote eco-life, Mizuno launched the “Mizuno
                                                                                   Environmental Household Accounts” project in November
                                                                                   2009 targeting all of its employees in Japan. About 600

                                  35                                2010 MIZUNO CSR REPORT
                                                                                                                                                                                                                                                                                  Responds to Social Trust
                                                                                                                                                                                                                                                                                  Business Management that
                                                                             2 Conservation of resources

 Reduce copy paper consumption                                                                                              Reduce use of paper forms and slips
Copy paper consumption (weight) was reduced by 1.2%                                                                        The amount (weight) of various paper forms and slips used in the
compared to fiscal 2008. Reasons for the reduction include the                                                             entire company was reduced by 9.1% compared to fiscal 2008.
attitudes of saving printing of internal documents, using the back                                                         Reasons for the reduction include promotion of paperless
of used paper or printing on both sides, and promoting                                                                     through increased use of electronic forms and elimination of
concentrated printing.                                                                                                     unnecessary slips through periodical reviews.

                                                                                                                                                                                                                                                                                  Responds to Social Expectations
                                                                                                                                                                                                                                                                                  Business Management that
    (t)                                          Results                  Per-sales volume index number                            (t)                                     Results              Per-sales volume index number
   50                                                                                                           120              200
                       109.8                                                                                                              100.0
                                                                                                                                                  97.0                                                                                 100
   45         100.0                                                                                                              180
                                                                      97.1                       97.5                                     168.6
                               92.6                95.8                                                         100                                                86.6
   40                                    89.4                87.7             92.2     91.2                                      160
                36.7   36.1                                                                                                                       146.5                     80.4              81.6     79.5     79.4      78.2
                                                                                                                                                           73.2                      78.4                                              80
   35                                                                                                                            140
                                                                                                                 80                                                123.3
                               29.2                29.3               30.4    30.2     28.8                                                                                                           119.6
   30                                                                                            28.5                            120                                        112.9             117.4            115.3
                                         27.7                27.3                                                                                                                    112.2
                                                                                                                                                           106.1                                                         104.8         60
   25                                                                                                            60              100
   20                                                                                                                             80
                                                                                                                 40                                                                                                                    40
   15                                                                                                                             60
   10                                                                                                                             40                                                                                                   20
    5                                                                                                                             20
    0                                                                                                             0                0                                                                                                    0
                2000   2001    2002      2003      2004      2005    2006     2007     2008      2009                                     2000    2001     2002    2003     2004     2005     2006     2007     2008      2009
                                                                                                      (fiscal year)                                                                                                          (fiscal year)

 Reduce cardboard box consumption                                                                                           Reduce water consumption
Cardboard box consumption (weight) was reduced by 6.2%                                                                     The amount (volume) of clean water used in the entire company

                                                                                                                                                                                                                                                     Conservation of the environment
                                                                                                                                                                                                                                                                                  realization of a sustainable society
                                                                                                                                                                                                                                                                                  Business management toward the
compared to fiscal 2008. Reasons for the reduction include                                                                 was reduced by 1.3% compared to fiscal 2008. Reasons for the
reduction in the number of types of cardboard boxes, promotion                                                             reduction include the increased installation of water-saving
of integrated packaging and increased use of used cardboard                                                                facilities and frequent water-saving actions taken in kitchens and
boxes.                                                                                                                     bathrooms.
          (t)                                           Results              Per-sales volume index number                       (m3)                                                                                     Results
    1,800                                                                                                         120         70,000

                                              112.6                                         112.7     114.4                              58,971
    1,700                 110.2                          108.5    106.2   106.9   106.3                                       60,000
                                     99.7                                                                         100
    1,600         1,570.9 1,551.2                                                                                                                            48,965       48,516
                                                                                            1,524.3                           50,000                                                 44,995
                                                                                  1,489.4                             80                                                                       44,201
    1,500                                                                                                                                                                                                 39,091        38,566
                                                        1,420.3 1,415.4 1,432.8                       1,429.1                 40,000
    1,400                                                                                                             60
                                                                                                                      20      10,000

    1,000                                                                                                              0           0
                   2000   2001      2002      2003       2004     2005     2006   2007      2008       2009                               2002     2003       2004         2005      2006       2007          2008       2009
                                                                                                          (fiscal year)                                                                                                (fiscal year)

                                                                                                                             Per-sales volume index number: index number of the volume of
 Reduce printed matter                                                                                                       environmental load per sales (environmental impact/consolidated sales in
                                                                                                                             Japan),assuming the level of fiscal 2000 to be 100
The amount (weight) of printed matter made in the entire company                                                             Denominator of per-sales industrial waste volume: sales of manufacturing
such as catalogues and calendars was reduced by 15.2%                                                                        plants in Japan al consolidated sales: sales in Europe,America, Asia and
compared to fiscal 2008. Reasons for the reduction include careful                                                           Oceania
consideration to appropriate quantity of printed matter, an attitude                                                         Domestic consolidated sales: global consolidated sales: sales in Europe,
                                                                                                                             America, Asia and Oceania
continued from the previous year, promoting reduction of the
number of catalogues, in particular, consisting of many pages.
          (t)                                           Results              Per-sales volume index number
                                    117.4                120.3 122.7              119.7
                                                                          110.3                                   120
                          108.1               109.1                                         106.3
    1,000         100.0
                                                                  893.1           915.6                97.6
                                    864.8                859.0                                                    100
                  857.4   830.3
                                              790.2                       806.3             784.7


        200                                                                                                           20

                   2000    2001      2002      2003      2004     2005     2006    2007      2008      2009
                                                                                                          (fiscal year)
                                                                                                                                                                                                                            2010 MIZUNO CSR REPORT                        36
                                                               Business management toward the realization of a sustainable society

                                                                                  Conservation of the Environment
                             Responds to Social Trust
                             Business Management that

                                                                                                                        3 Reducing industrial waste

                                                                                Reduce the amount of waste generated in production processes
                                                                                                                                                                                                              Results                Per-sales volume index number
                                                                              The amount of industrial waste generated in six plants of our                            (t)
                                                                                                                                                                1,000                    140.9                                                                         150.0
                                                                              production subsidiaries (weight) was reduced by 35.2%                               900
                                                                              compared to fiscal 2008. This reduction is partly due to the                        800
                                                                                                                                                                             100.0                                                   101.8                             110.0
                                                                              attempt at Mizuno Technics Corporation, the largest plant among                     700                                          96.7
                                                                              the production subsidiaries, to convert the handling of part of its                 600         571.6      553.1       537.3
                             Responds to Social Expectations
                             Business Management that

                                                                                                                                                                                                             470.9      467.8        487.1
                                                                              waste from commissioned disposal as industrial waste to paid                        500                                                                                                   70.0
                                                                                                                                                                  400                                                                           50.8
                                                                              trading.                                                                                                                                                                     33.5
                                                                                                                                                                                                                                              219.5                     30.0
                                                                                                                                                                  100                                                                                                   10.0

                                                                                                                                                                       0                                                                                               -10.0
                                                                                                                                                                              2002       2003        2004     2005       2006        2007     2008         2009
                                                                                                                                                                                                                                                       (fiscal year)

                                                                                             4 Purchasing environmentally friendly materials and goods

                                                                                Raise the purchasing sector’s green purchasing ratio in non-production materials
                                                                              From the viewpoint of reducing environmental load as much as                       (%)
                                                                                                                                                                90.0                                                                                    85.3
                                                                              possible, the purchasing sector set a green purchasing list                                                                             78.5
                                                                                                                                                                80.0                                         76.6
Conservation of the environment
                             realization of a sustainable society
                             Business management toward the

                                                                              unique to Mizuno to encourage active green purchasing                             70.0
                                                                              activities. This resulted in 85.3% of the green purchasing ratio in               60.0
                                                                              fiscal 2009, a 6.7 point increase from fiscal 2008.                               50.0
                                                                              This improvement is attributed mainly to the increased number of                  40.0
                                                                              environmentally friendly items in stationery, internal printing                   30.0
                                                                              paper, paper bags, etc.                                                           20.0


                                                                                                                                                                             2000     2001    2002    2003   2004     2005    2006    2007    2008     2009
                                                                                                                                                                                                                                                     (fiscal year)

                                                                                 5 Development of environmentally friendly products, activities and services
                                                                                Promote activities for environmental conservation in Mizuno-sponsored
                                                                                events and exhibitions
                                                                              We actively promoted environmental conservation activities in all     (Number of activities)                                                                                  Results

                                                                              Mizuno-sponsored events and exhibitions by means of exhibiting                    350                                                                              331

                                                                              environmentally friendly products, posters and panels,                            300                                                          284       290
                                                                                                                                                                                                       261      268
                                                                              distributing our CSR reports to demonstrate our environmental                     250                          244

                                                                              activities, etc. This resulted in implementation of 331
                                                                              environmental activities throughout Japan, an increase of 41                                      167
                                                                              activities from fiscal 2008.


                                                                                                                                                                               2003          2004     2005     2006          2007      2008     2009
                                                                                                                                                                                                                                                     (fiscal year)

                                  37                                2010 MIZUNO CSR REPORT
                                                                                                                                                                                                                                                                 Responds to Social Trust
                                                                                                                                                                                                                                                                 Business Management that
 Improve the ratio of environmentally                                                                                             Sales of environmentally friendly products (100 million yen)
                                                                                                                                  Ratio of environmentally friendly products in total sales (%)

 friendly products in total sales

                                                                                                                                                                                                Ratio of environmentally friendly
                                                                       (100 million yen)                                                                                               (%)

                                                                                                                                                                                                   products in total sales (%)
                                                                                                    350                                                                                 25
We actively promoted the development of environmentally                                                                                                            23.4

                                                                         Sales of environmentally
                                                                                                                                                  21.8    21.6
friendly products to improve the ratio of such products in total                                    300

                                                                             friendly products
                                                                                                                                         19.4                     271.1    268.1       20
                                                                                                                                 18.2            251.0    261.3
sales, which resulted in the improved ratio of 24.4%, a 1.0 point                                   250
                                                                                                                        15.5             221.3
increase from fiscal 2008.                                                                          200

                                                                                                          3.3                                                                            5
                                                                                                    50           51.2

                                                                                                                                                                                                                                                                 Responds to Social Expectations
                                                                                                                                                                                                                                                                 Business Management that
                                                                                                      0                                                                                  0
                                                                                                          2000          2003     2004    2005     2006    2007     2008    2009 (fiscal year)

                                                                          Figures provided as sales represent the sales of the products that meet the six concepts (see p. 39),
                                                                          and the ratio represents the percentage of environmentally friendly products in total sales in Japan.

    Development of blades                                                        Use of the carbon offset
    for wind power generators                                                    New Year’s postcards
    Mizuno Technics Corporation, an affiliated subsidiary, has                   Mizuno used 30,000 carbon offset postcards for New Year’ s
    developed new blades for wind power generators called “City                  greeting in 2010. This means total 150,000 yen (5 yen per
    Wind” as part of its efforts to enhance new business fields.                 card) was contributed to projects to promote prevention of
    For these blades, carbon FRP (to which the carbon forming                    global warming.
    process technology Mizuno has cultivated in manufacturing
    of golf clubs is applied) is used instead of aluminum, which is                   Mizuno Global Environmental Week

                                                                                                                                                                                                                                    Conservation of the environment
                                                                                                                                                                                                                                                                 realization of a sustainable society
                                                                                                                                                                                                                                                                 Business management toward the
    the major material currently used widely.
    This City Wind blade was highly                                               During the Mizuno Global Environmental Week from June 1
    recognized for its uniqueness and high                                        to 7 every year, we clean the vicinity of our establishments in
    level of carbon FRP forming                                                   and outside Japan. In
    technology adopted, and was                                                   2009, we cleaned the
    introduced on the front page of the                                           neighborhoods of
    Nikkei Sangyo Shimbun.                                                        establishments of
                                                                                  Mizuno overseas
    Participation in the carbon footprint trial                                   subsidiaries and
                                                                                  branches (partly), and
    project and an eco-products exhibition                                        of all offices in Japan.
    Mizuno participated in the trial project for carbon footprint
    calculation and display promoted by the Japanese                              On April 22, 2009, Mizuno Canada held an event titled “Earth
    government and worked in cooperation with other companies                     Day 2009 @ Mizuno Canada,” in which
    to establish rules for CO 2 calculation. These rules were                     participants, who had registered on an
    approved by the national government on December 2. We                         entry sheet prepared in advance,
    displayed two types of uniforms produced by Mizuno                            worked for about an hour in two teams
    Technics Corporation that display CO2                                         to clean and green the office
    calculated using these rules in the                                           neighborhood, in the end gathering 10
    Carbon Footprint corner of the                                                b a g s o f g a r b a g e i n t o t a l . A l l s t a ff
    “Eco-Products 2009”, an event held at                                         members of Mizuno Canada
    the Tokyo Big Sight from December 10                                          participated voluntarily in this event.
    to 12.
                                             Display of eco-products
                                                                                 Controlling chemical substances
                                                                                  We have established a Chemical Substance Control Code
                                                                                  with the aim of preventing use of harmful chemical
                                                                                  substances in our products and guaranteeing product safety.
                                                                                  We check Mizuno products based on the Harmful Chemical
                                                                                  Substances List prepared in accordance with the latest laws
                                                                                  and regulations of various countries and regions, to ensure
                                                                                  that we manufacture only safe products.

                                                                                                                                                                                    2010 MIZUNO CSR REPORT                                               38
                                                               Business management toward the realization of a sustainable society

                                                                                  Development of Environmentally Friendly Products
                                                                               We will further promote development of environmentally friendly products.
                             Responds to Social Trust
                             Business Management that

                                                                               Mizuno has been developing various environmentally friendly products based on the six concepts.
                                                                               We will broaden our focus of product development to the entire lifecycle covering material procurement, production, transport, sales,
                                                                               use and disposal.

                                                                              1. Development of products using recycled materials
                                                                              Products using recycled materials in part or whole. The easiest concept to implement, high performance
                                                                              products can be made by combining recycled materials with other materials.

                                                                              Running shoes
                                                                              The artificial leather for our
                                                                              shoes uses fabric made from
                                                                              recycled PET bottles.
                             Responds to Social Expectations
                             Business Management that


                                                                                                  Baseball ball                                    Baseball accessories                                                             of products using
                                                                                                  This ball is made from wool yarn                 Baseball daypacks, shoe cases and bat                                            recycled materials
                                                                                                  containing recycled acrylic yarn.                cases that use recycled PET fabric for
                                                                                                                                                   60% of the outer layers.                                                          Use recycled materials.

                                                                              2. Development of products that conserve the environment
                                                                                                                                                                                                                                                             Six Co
                                                                              Products that do not have an adverse effect on the environment when using them or
                                                                              when disposing of them after use. Long-life products.
                                                                                                                                                                                                                                                            for dev
Conservation of the environment
                             realization of a sustainable society
                             Business management toward the

                                                                                                                                                                                                of products that conserve
                                                                                         Bat for
                                                                                                                                                                     Baseball spikes
                                                                                                                                                                                                     the environment
                                                                                                                                                                                                 Lengthen products lives and
                                                                                         rubber-ball                                                                 Made with a long-life         minimize their impacts on
                                                                                         baseball                                                                    design introducing
                                                                                                                                                                                                  the environment during and
                                                                                                                                                                                                                                                                Mizuno deve
                                                                                         This bat features long-life design;the                                      super-hard spikes with
                                                                                                                                                                     a durability about three        after their service life.                                        environ
                                                                                         part for hitting balls is replaceable.
                                                                                                                                                                     times longer than the                                                                       friendly pro
                                                                                                                                                                     conventional type.                                                                              on these


                                                                                          Replacement Area
                                                                                                                                       Walking shoes
                                                                                                                                       Made with a long-life design that
                                                                                                                                       allows partial repairs to be done                                                        of products that
                                                                                                                                       easily. The heel part can be                                                          promote energy savings
                                                                                                                                       easily resoled.
                                                                                                                                                                                                                                   Enhance product energy
                                                                              3. Development of products that promote energy savings                                                                                                   efficiency and
                                                                                                                                                                                                                                      promote energy
                                                                              Energy-efficient products and cool & warm wear using “Ice Touch,” a fabric that keeps the skin cool and dry,
                                                                              and “Breath Thermo,” a thermal material that generates heat.

                                                                                                                                                  Cool-feeling fabric
                                                                                                                                                  “Ice Touch”                                             To c o n s e r v e e n e r g y, o ff i c e s a r e
                                                                                                         Pitching machine                                                                                 encouraged to set their thermostats to
                                                                                                                                               Effectively expels
                                                                                                         This pitching machine,                                                                           28 in summer and 20 in winter.
                                                                                                                                               vaporization heat and
                                                                                                         incorporating a compact                                                                          Mizuno has developed cool & warm
                                                                                                                                               cools down the skin.
                                                                                                         motor, consumes less power.                                                                      wears that ensure comfortableness in
                                                                                                                                                                                                          such office environments.
                                                                                                                                                                                                           Protecting the global environment by saving energy
                                                                                                                                                 Heat-generating fabric
                                                                                                                                                 “Breath Thermo”                                          Summer       Recommended room             Winter
                                                                                                                                               Effectively transform                                       28             temperatures             20
                                                                                                                                               moisture into heat. As a raw
                                                                                                                                               fabric, its heating value is
                                                                                                                                               around three times that of                                                 Cool & warm
                                                                                                                                               wool (in-house comparison).                                                   wear

                                  39                                2010 MIZUNO CSR REPORT
                                                                                                                                                                                                                                Responds to Social Trust
                                                                                                                                                                                                                                Business Management that
                                    4. Development of products manufactured using ecologically friendly processes
                                      Products that do not produce any environmentally harmful waste during the production process. Products
                                      that are made while minimizing waste and toxic substances produced by the factory.

                                                                                                                                                                                                                                Responds to Social Expectations
                                                                                                                                                                                                                                Business Management that

        Development of
    products manufactured
      using ecologically                                 Running shoes                                     Ozone-bleach wear/towel
      friendly processes                                 Using plant-derived resins, the                   Ozone-bleached (using ozone that helps cut energy consumption instead of
                                                         product helps cut oil consumption                 high-temperature refining and bleaching) textile products that contribute to
        Reduce environmental
                                                         and CO2 emissions.                                the reduction of CO2 emissions.
      impacts of manufacturing
            processes.                                                                                                         Efficient use of Waste from products

ncepts                                Concept

eloping                                  5                                                                                                                        Accessories made


                                                                                                                                                                                                   Conservation of the environment
                                                                                                                                                                                                                                realization of a sustainable society
                                                                                                                                                                                                                                Business management toward the
                                                                                                                                                                  from unused parts of
                              Development                                                                                                                         wooden baseball bats

                        of products using cyclic
products                       materials
                                 Reprocess used
lops various                    materials for reuse.                                                  Golf club grips
mentally                                                              Golf club heads                 Grips use rubber chips                                      Accessories made (of
ducts based                                                           To reduce waste from            generated in the                                            leather) from unused
                                                                      manufacturing processes,        manufacturing process.                                      parts of Baseball
concepts.                                                             Mizuno uses common face                                                                     Gloves

               6                                                             5. Development of products
                                                                                using cyclic materials
      of products using                                                   Products that are collected after use, retooled and
     semi-cyclic materials                                                reused.
         Transform used
        materials for reuse                                               School sportswear
                                                                          Mizuno collects and recycles used school sportswear to
                                                                          produce synthetic fibers for use in sportswear.

                      6. Development of products using
                         semi-cyclic materials                                                            We are emphasizing to the public that these are
                                                                                                          environmentally friendly products by using the
                    Products that are collected and retooled after use in the same manner as
                    products using cyclic materials, but are then transformed into a different type
                                                                                                          “Eco-mark” and “Mizuno Environment Label”.
                    of material before reuse.

                                                                                                                           This mark is given to products that Japan Environment
                                                                                                                           Association has recognized as being environmentally
                                                                                                                           friendly in all life-stages from production to disposal.
                                                               Sportswear parts made
                                                               from recycled fabrics
                                                                                                                           This mark is given to those environmentally friendly
                                                                                                                           products that clear Mizuno’s own environmental
                                                                                                                           standards. These marks are placed on the product
                                                                                                                           package, price label and in catalogues.

                                                                                                                                                                          2010 MIZUNO CSR REPORT                        40
                                                               Business management toward the realization of a sustainable society

                                                                                  Conservation of the Environment
                             Responds to Social Trust
                             Business Management that

                                                                              Activities to Conserve the Global Environment
                                                                                ISO 14001 Assessment
                                                                                                                                                                       ISO 14001 Periodic Assessment
                                                                                and Registration
                                                                              In 1997, Mizuno’s Yoro Factory (now Mizuno Technics                                    From November 16 to 18, 2009, Mizuno received an ISO 14001
                                                                              Corporation) became the first in the Japanese sporting goods                           periodic assessment, conducted by an external assessment
                                                                              industry to obtain ISO 14001 certification. By 2002 all our                            body. Despite receiving four recommendations for improvement,
                                                                              establishments in Japan (including 6 manufacturing subsidiaries)                       Mizuno’s environmental initiatives were valued highly, particularly
                                                                              obtained the certification. In 2004 Shanghai Mizuno, our largest                       in terms of environmental information systems and employees
                                                                              overseas operation, was certified, followed by Taiwan Mizuno in                        commitment to environmental protection.
                                                                              February 2008. All these establishments have renewed their
                                                                              registration. Mizuno will continue its efforts to fulfill its
                             Responds to Social Expectations
                             Business Management that

                                                                              Environmental Policy.

                                                                                                                                                                                                       SALES OFFICE

                                                                                                                                                                                             SALES OFFICE
                                                                                                           SHANGHAI MIZUNO
Conservation of the environment
                             realization of a sustainable society
                             Business management toward the

                                                                                                           CORPORATION LTD.
                                                                                                                                 MIZUNO INDUSTRY AYAMA CO., LTD.              SALES OFFICE
                                                                                                                                                                      NAGANO                                                SENDAI
                                                                                                                                 MIZUNO INDUSTRY HIKAMI CO., LTD.     SALES OFFICE                                          SALES OFFICE
                                                                                                            MIZUNO (TAIWAN)
                                                                                                                                 MIZUNO INDUSTRY HAGA CO., LTD.       HOKURIKU
                                                                                                                                                                      SALES OFFICE
                                                                                                            (TAIPEI, GAOXIONG)
                                                                                                                                   MIZUNO RUNBIRD CO., LTD.
                                                                                                                                                                                                                            SALES OFFICE
                                                                                                                                     HIROSHIMA SALES OFFICE
                                                                                                                                                                                                                     TOKYO HEAD OFFICE
                                                                                                                          KYUSHU BRANCH OFFICE

                                                                                                                           MINAMI KYUSHU                                                                              TOKYO STORE
                                                                                                                           SALES OFFICE
                                                                                                                                                                                                               ATSUGI SALES OFFICE

                                                                                                                                                                                                                  MIZUNO TECHNICS

                                                                                                                                                                                        OSAKA STORE                 NAGOYA
                                                                                                                                                                                                                    BRANCH OFFICE
                                                                                                                      SALES OFFICE

                                                                                                                                                                                     OSAKA HEAD OFFICE
                                                                                                                                        MIZUNO INDUSTRY
                                                                                                                                        SHIKOKU CO., LTD.

                                                                                                                                         SHIKOKU SALES OFFICE

                                                                                       Registered Establishments in Japan (March 2010)                                                             Registered Establishments outside Japan (March 2010)
                                                                                             MIZUNO CORPORATION OSAKA HEAD OFFICE                       MIZUNO TECHNICS CORPORATION                   SHANGHAI MIZUNO CORPORATION LTD.
                                                                                             NAGOYA BRANCH OFFICE, KYUSHU BRANCH OFFICE,
                                                                                             NAGANO SALES OFFICE, HOKURIKU SALES OFFICE,                MIZUNO INDUSTRY HAGA CO., LTD.                MIZUNO (TAIWAN) CORPORATION
                                                                                             HIROSHIMA SALES OFFICE, SHIKOKU SALES OFFICE,
                                                                                             MINAMI KYUSHU SALES OFFICE, OKINAWA SALES OFFICE,          MIZUNO INDUSTRY HIKAMI CO., LTD.
                                                                                             MIZUNO AVAIL CORPORATION, MIZUNO WELLNESS CO., LTD.
                                                                                                                                                        MIZUNO INDUSTRY AYAMA CO., LTD.
                                                                                             MIZUNO CORPORATION OSAKA STORE
                                                                                                                                                        MIZUNO INDUSTRY SHIKOKU CO., LTD.
                                                                                             MIZUNO CORPORATION TOKYO HEAD OFFICE
                                                                                             HOKKAIDO SALES OFFICE, MORIOKA SALES OFFICE,
                                                                                                                                                        MIZUNO RUNBIRD CO., LTD.
                                                                                             SENDAI SALES OFFICE, NIIGATA SALES OFFICE,
                                                                                             ATSUGI SALES OFFICE, OMIYA SALES OFFICE,
                                                                                             MIZUNO ALPHA SERVICE CO., LTD.

                                                                                             MIZUNO CORPORATION TOKYO STORE

                                  41                                2010 MIZUNO CSR REPORT
                                                                                                                                                                                                                        Responds to Social Trust
                                                                                                                                                                                                                        Business Management that
 Environmental Objectives in Fiscal 2010
For fiscal 2010, Mizuno has set the objectives indicated                             We w i l l c o n t i n u e t o p r o m o t e e ff i c i e n t e n e r g y u s e a n d
below,based on the new 2007-2010 mid-term plan, prepared in                          conservation of resources in our business activities, focusing
fiscal 2006.                                                                         mainly on the reduction of CO2 emissions with the hope of
                                                                                     preventing global warming.

      Objectives             Environmental aspect            Unit            FY2000 results          FY2010 targets          Compared to FY2009 Compared to FY2000

                                                                                                                                                                                                                        Responds to Social Expectations
                                                                                                                                                                                                                        Business Management that
                                                             t-CO 2            13,166.77                 9,495.78              3.2%Reduction             27.9%Reduction
 Reducing environmental            CO2 emissions
        burdens                                           Per-sales volume
                                                                                  100.0                      88.6            5.1points improvement     11.4points improvement
                                                           index number

                                                                 t                36.7                      25.8               9.3%Reduction             27.9%Reduction
                              Copy paper consumption      Per-sales volume
                                                           index number           100.0                      86.4           12.1points improvement     13.6points improvement

                                                                 t              1,570.9                   1,420.5              0.6%Reduction             9.6%Reduction
                                   Cardboard box
                                    consumption           Per-sales volume
                                                                                  100.0                     111.1            3.3points improvement       11.1points increase
                                                           index number

                                                                 t               857.4                      632.2              5.0%Reduction             26.3%Reduction
     Conservation of          Amount of printed matters
                                                          Per-sales volume                                                   7.0points improvement
       resources                                           index number           100.0                      90.6                                      9.4points improvement

                                                                 t               168.6                      103.8              1.0%Reduction             38.4%Reduction
                                 Use of paper forms
                                     and slips            Per-sales volume
                                                                                  100.0                      75.7            2.5points improvement     24.3points improvement
                                                           index number


                                                                                                                                                                                           Conservation of the environment
                                                                                                                                                                                                                        realization of a sustainable society
                                                                                                                                                                                                                        Business management toward the
                                                               m3                58,971                                            0.8%
                                 Water consumption                                                         38,246                                          Reduction
                                                                             (FY2002 result)                                     Reduction           (Ratio compared to FY2002)

                                                                                 571.6                                             1.5%                     75.5%
   Reducing industrial           Amount of waste                 t
                                                                             (FY2002 result)                140.0                                          Reduction
         waste                     generated in
                                                          Per-sales volume
                               production processes        index number           100.0                      33.7            0.2points improvement     66.3points improvement

        Purchasing               Ratio of green items
     environmentally                                                                                                             0.7points                 31.0points
                                    purchased by                %                 55.0                     86.0                  increase                   increase
    friendly materials          the purchasing sector
        and goods

                                    Activities for
                                                                                                                                 219cases                  383cases
                             environmental conservation     Number
                                                                                  167                       550
     Development of
                                                            of cases                                                             increase                  increase
                              in events and exhibitions                      (FY2003 result)                                                         (Ratio compared to FY2003)
    friendly products,
  activities and services            Ratio of                                                                                    5.6points                 26.7points
                              environmentally friendly          %                  3.3                     30.0                  increase                   increase
                               products in total sales

 Per-sales volume index number: index number of the volume of environmental load per sales (environmental impact/consolidated sales in Japan),
 assuming the level of fiscal 2000 to be 100
 Denominator of per-sales industrial waste volume: sales of manufacturing plants in Japan al consolidated sales: sales in Europe,America, Asia and Oceania
 Domestic consolidated sales: global consolidated sales: sales in Europe, America, Asia and Oceania

                                                                                                                                                                  2010 MIZUNO CSR REPORT                        42
2010 MIZUNO CSR Report
   MIZUNO Corporate Social Responsibility Report

                                                   Published: June 2010, MIZUNO Corporation