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2010
MIZUNO CSR Report
MIZUNO Corporate Social Responsibility Report
Profile of the Mizuno Group
CORPORATE DATA (as of March 31,2010)
The Mizuno Group, comprising Mizuno
Company name : Mizuno Corporation
Head office : 1-12-35,Nanko-kita,Suminoe-ku,
Corporation, its 17 subsidiaries and three
Osaka559-8510,Japan affiliated companies, is primarily engaged in
Established : April 1,1906 the manufacturing and marketing of sporting
Representative : President Akito Mizuno
goods, including baseball, golf and other
Paid-in Capital : 26,137million yen
The contents of an enterprise : sports equipment, sportswear and footwear.
Manufacture, wholesale, and retail of sporting goods The Group also operates sports facilities,
Management and management trust of a sport facility including golf schools and futsal (five-a-side
School business etc.
Number of Employees (Consolidated ) 5,808 soccer) courts.
URL http://www.mizuno.com/
MIZUNO (CHINA)
CORPORATION
MIZUNO CORPORATION UK SHANGHAI MIZUNO MIZUNO TECHNICS
CORPORATION LTD. CORPORATION
MIZUNO
CORPORATION GERMANY MIZUNO (TAIWAN)
CORPORATION MIZUNO RUNBIRD CO., LTD.
MIZUNO CORPORATION FRANCE MIZUNO CANADA LTD.
MIZUNO CORPORATION MIZUNO INDUSTRY
OF HONG KONG LTD. SHIKOKU CO., LTD.
MIZUNO MIZUNO USA, INC.
THAI SPORTS MIZUNO INDUSTRY
GARMENT CO.,LTD. HEAD OFFICE HAGA CO., LTD.
OSAKA / TOKYO
MIZUNO INDUSTRY
BRANCH OFFICE AYAMA CO., LTD.
SALES OFFICE
MIZUNO INDUSTRY
16 offices in Japan HIKAMI CO., LTD.
Sporting goods
sales companies
in Japan MIZUNO WELLNESS CO., LTD.
(two affiliated companies)
MIZUNO ALPHA SERVICE
CO., LTD.
MIZUNO CORPORATION
AUSTRALIA PTY.LTD.
MIZUNO AVAIL CORPORATION
ARIS CO., LTD.
Consolidated subsidiary
Sporting goods manufacturing Sporting goods Sporting goods sales Other businesses
companies in Japan manufacturing overseas companies overseas
Nonconsolidated subsidiaries and affiliated companies
On April 1, 2010, Mizuno Wellness Co., Ltd. and Mizuno Alpha Service Co., Ltd. merged to operate as Mizuno Sports Service Co., Ltd.
Financial data(Consolidated / Fiscal 2009)
Net Sales by Product Category Net Sales by Territory
Others Baseball Asia.Oceania Japan
23,478 15.8 37,341 25.1 8,336 5.6 111,836 75.2
Ski and Mountaineering
5,066 3.4 Europe
10,089 6.8
Net Sales by Net Sales
Golf
Product Category Sports wear
by Territory
24,457 16.4
148,703 29,991 20.2 North and South America 148,703
Footwear 18,441 12.4
28,370 19,1
Unit: million yen Unit: million yen
1 2010 MIZUNO CSR REPORT
I N D E X
1 Profile of the Mizuno Group /
Editorial Policy Financial data / Editorial Policy
In September 2000 Mizuno began publishing its 3 Top Commitment
annual “Environmental Report.” In fiscal 2004, we
5 Feature Developing Business in Tandem with Sports
changed the title to “Corporate Social Responsibility
“Go on and Create a-mon
Report” to clarify Mizuno s social responsibilities and
publicize its related activities.
(the best products for consumers)”
Mizuno pioneers the future of sports,
In this 2010 issue, the CSR Basic Policy was
keeping in mind our founder’s words
established, and ten specific focus areas of Mizuno’s
CSR activities were newly defined. To enhance 9 Corporate Philosophy /
readability, the contents have been arranged in line Long Term Management Policies
with the business activities conducted in these focus CSR Basic Philosophy / CSR Vision
areas.
In the 2009 issue, Mizuno’s efforts to conserve the 11 Business management that
environment were reported in a brochure as a digest responds to social trust
version, with detailed CSR activities available only on Director Commitment / Objectives, Results
the company’s website. In this 2010 issue, the
brochure version also provides detailed information 12 Corporate governance
on the company’s CSR activities. 13 Internal control
Covered period 14 Compliance
Fiscal 2009 (April 1, 2009 to March 31, 2010) 15 Risk management
16 Disclosure to stakeholders
Covered organizations
17 Business management that
the Mizuno Group responds to social expectations
Director Commitment / Objectives, Results
Guidelines
18 Customer satisfaction
Sustainability Reporting Guidelines 2006 (3rd ed.)
issued by Global Reporting Initiative (GRI)
21 Stakeholder satisfaction
Mizuno’s Programs for Retailers
Hand in Hand with Employees
Applied media
27 Social contribution
This Report also comprises a Web version (with
detailed environmental data) and brochure (CSR 29 Business management toward the
activities without environmental data). realization of a sustainable society
Director Commitment / Objectives, Results
30 CSR procurement
For further information,please contact Global CSR Office,
Legal Affairs Department Mizuno Corporation 31 Conservation of the environment
1-12-35,Nanko-kita,Suminoe-ku,Osaka 559-8510,Japan Mizuno Environmental Policy
TEL:06-6614-8455 FAX:06-6614-8499 Business activities and environmental burdens
FY2009 Environmental Accounting Report
Critical Objectives in Fiscal 2009
FY2009 Activities Report
Development of Environmentally Friendly Products
Activities to Conserve the Global Environment
Environmental Objectives in Fiscal 2010
Net Sales Information Operating Income Net Income (Loss) Information
Unit: million yen Unit: million yen Unit: million yen
7,858 7,769
200,000 8,000 8,000
174,019 6,904
161,695 162,036 6,000
152,288 6,220
148,703
150,000 6,000
4,000
2,838
2,420
100,000 4,000
2,000 1,602
2,910 2,783
0
50,000 2,000
-2,000
0 -2,412
0
2005 2006 2007 2008 2009 2005 2006 2007 2008 2009 2005 2006 2007 2008 2009
Fiscal Year Fiscal Year Fiscal Year
2010 MIZUNO CSR REPORT 2
Top Commitment
and Evolving Our Founder’s Spirit
Expectations by Succeeding
Mizuno will Work to Meet Society’s
“Attack and Defend” CSR Initiatives to
Prepare for a Quantum Leap
The 21st Olympic Winter Games, held in February 2010 in
Vancouver, Canada, brought together athletes from 82 countries
and regions. As an official partner of the Japanese Olympic
Committee, Mizuno provided the Japanese delegation with official
sportswear and bags. In addition, we offered speed skating suits
(which became a popular topic of conversation) and other
competition apparel for athletes of seven events. Ever since the
eighth Summer Olympic Games held in 1924 in Paris, Mizuno has
continued to provide Japanese Olympic teams with sportswear and
sporting goods, in line with our corporate philosophy: Contributing
to society through the advancement of sporting goods and the
promotion of sports.
During fiscal 2009, upholding the business slogan “Attack and
Defend,” we took various defensive measures to cut costs and
reduce inventory levels in response to the lingering global
recession, while at the same time preparing ourselves to seize
whatever opportunities we may find. In CSR activities, we have
3 2010 MIZUNO CSR REPORT
also taken defensive and aggressive initiatives. While making leading athletes to give instructions to children. To name a few, Koji
steadfast efforts in defensive areas, particularly internal Murofushi and Shingo Suetsugu, Mizuno employees who
governance, legal compliance and risk management, we also took participated in athletic events at recent Olympic Games help us
aggressive measures to promote CSR procurement and coach children, as well as top swimmers and baseball and soccer
environmental preservation activities. players with whom the Company has entered into advisory
contracts. During 2009, Mizuno held 515 Victory Clinic classes in
Adhering to the Founder’s Words: Japan, with the number of participants reaching over 50,000. We
Go on and Create a-mon also organized Victory Clinic classes outside Japan. We plan to
(the best products for consumers) organize more and more Victory Clinics in many more countries. At
Mizuno Victory Clinics, in addition to sports training, top athletes
Our founder, Rihachi Mizuno, kept saying in Kansai dialect, “a-mon
offer environmental education, telling children that they should take
tsukurinahareya (Go on and Create a-mon.)” More than 100 years
good care of sporting goods, and they should sort refuse before
ago, when few sporting goods were available in Japan, the founder
discarding it so as to enable recycling. I believe that instructions
began producing and marketing excellent but affordable sporting
from children’s sporting heroes will be inscribed deeply in young
goods and apparel. To his employees, the founder kept saying,
minds.
“a-mon tsukurinahareya.” His business approach, represented in
these words, has been the backbone of Mizuno’s untiring quest for
ever higher quality, the quest that has led the Company to become Realizing a Sustainable Society
a leading sporting goods manufacturer. to Bequeath Beautiful Earth
The founder’s spirit is the source of our exceptional craftsmanship
and technology, both being the essential elements of our brand In 2006, on Mizuno’s centennial, we organized a commemorative
value and customers’ trust in our products’ superb quality, symposium under the slogan: Sports for All Children. At that
functionality, reliability and safety. symposium, we adopted the Declaration on Sports for the Next
The founder’s words will long remain important for our business. Generation, which comprises the following five pledges, all
Keeping them in mind, we will continue our efforts to create a-mon reflecting Mizuno’s CSR principles:
steadily and unremittingly, while maintaining confidence in our own 1.We pledge to work toward providing places and opportunities in
craftsmanship and technology. We will continue our quest for even which all children can play sports, without regard for country or
higher quality. I firmly believe that this approach will enable us to race.
forge a bright future. 2.We pledge to work toward enabling children, through sports, to
learn teamwork, cooperation and leadership.
3.We pledge to enlighten the sports world about environmental
Offering Greater Opportunities conservation and make efforts to put it into practice, for the
to Enjoy Sports benefit of children everywhere.
4.We pledge to make efforts to develop sports programs that are
As a result of remarkable economic growth, our living standard has the most appropriate for children from their point of view, and to
become higher than ever before. Technological development has develop leaders of the next generation.
also made our daily life more comfortable. Coupled with the 5.We pledge to work towards developing and providing better
influence of urbanization, decline in the number of children and sporting goods that meet the needs of children’s growth.
population aging, these factors have changed our social and living Upholding this Declaration as guidelines for our business
environment dramatically. In such changing environments, management, Mizuno will continue working toward realizing a
children’s physical strength and athletic performance are declining sustainable society that ensures children’s sound and healthy
sharply. When children slip and fall, for instance, it is reported that development.
many do not know how to land on their hands, and so they often
injure their faces or heads.
To promote sports among such children, Mizuno organizes athletic Akito Mizuno, President,
classes titled Mizuno Victory Clinics. In these classes, we ask
Mizuno Corporation
2010 MIZUNO CSR REPORT 4
Feature
Developing Business in Tandem with Sports
“Go on and Create a-mon
(the best products for consumers)”
Mizuno pioneers the future of sports,
keeping in mind our founder’s words
Official victory baseball, launched on Mizuno’s centennial
In 1906, Mizuno began its business by marketing baseballs. Over a century since then, Mizuno’s
business has been growing in tandem with the development of baseball and other sports. Rihachi
Mizuno, the founder of Mizuno Corporation, loved sports, particularly baseball. Adhering to his words,
“Go on and Create a-mon,” Mizuno has been producing innovative sporting goods and apparel with
outstanding functions and quality. Throughout the past century, we have developed our business in
line with our corporate philosophy: Contributing to society through the advancement of sporting goods
and the promotion of sports. At Mizuno, all our business activities are essentially CSR activities.
Focusing on baseball among the diverse sports that Mizuno is promoting, this feature article will
introduce Mizuno’s continued efforts to promote baseball and to develop better baseball goods.
5 2010 MIZUNO CSR REPORT
To Share the Joy and
Excitement of Sports
with Many More People
The founder was eager to promote baseball throughout Japan.
He also hoped to help realize dreams of many young baseball players, most notably high
school students. His enthusiasm helped promote baseball throughout the country. At the Special World League baseball,
same time, his uncompromising attitude toward producing the highest-quality goods produced in 1935
greatly contributed to the improvement of baseball and other sporting goods, the attitude
that also helped the Company establish its brand value and win social trust in its products.
Father of Many Nationwide for high school students in Japan: the and planned to offer the highest-quality
National High School Baseball balls at affordable prices. Carrying on
Baseball Championships Invitation Tournament, also known as the founder’ s aspiration and
“spring Koshien (Koshien: the name of enthusiasm for baseball, Mizuno
Allegedly, the first baseball game was a ballpark)” and the National High continues to manufacture quality balls
played in New York in 1839. Baseball School Baseball Championship, also without seeking profits from the ball
was introduced into Japan in 1873, known as “summer Koshien.” business.
when an American teacher, Horace
Wilson, taught the game to his students
at Daiichi High School (now University Pioneer of Ball Production
of Tokyo). Subsequently, many baseball
teams were formed in Japanese high in Japan and Advocator of
schools and colleges. Ball Standardization
Rihachi Mizuno, born in 1884, saw a
baseball game for the first time in his
life when he was 18 years old, and was In 1913, Mizuno began manufacturing Ayama Factory, dedicated to baseball production
employed at a shop in Kyoto. The balls and gloves in its plants in Japan.
game, played by students of Daisan In 1916, Rihachi Mizuno began working Mizuno’s New Baseballs
to standardize ball specifications, based
High School, fascinated the young man
on his firm belief that balls of the same
Adopted for Professional
so much that he began embracing a
vision to promote the sport. In 1906, specification should be used in order to Baseball Games
Rihachi Mizuno founded Mizuno ensure fairness of games. He reviewed
Brothers Ltd. with his younger brother the size of the ball, searched for
and began marketing baseballs. high-quality materials (rubber and wool) Mizuno has continued its quest for
In 1911, to inspire young people, and instructed nationwide leather ever-higher quality. In response to the
Rihachi Mizuno organized the first processors in order to improve their improvement of players’ techniques and
Osaka Jitsugyodan Baseball skills. After standardizing ball size and changing baseball styles, Mizuno
Championship (elimination materials, he even set criteria for ball’ s developed still better balls. Its
tournament), which eventually rebound performance, which were not uncompromising attitude toward
developed into the present Inter-City set in the U.S. product quality resulted in balls of
Baseball Competition. Two years later Inheriting the founder’ s aspiration to greater flying distance. This, however,
(1913), he organized the Kansai promote baseball, in 1979 Mizuno became a problem and Mizuno was
Students’ Federation Baseball constructed the world’ s first factory obliged to develop balls with shorter
Championship, which subsequently dedicated to baseball production in flying distance.
developed into the All-Japan Junior Ayama, Mie Prefecture. In this plant, Mizuno thus developed less bounding
High School Baseball Championship. Mizuno installed cutting-edge machines balls while maintaining the high quality
The Kansai Students’ Federation to continually manufacture standardized of conventional models. This smart
Baseball Championship that he high-quality balls. The founder hoped to solution was favorably received by
organized in 1931 developed into the ensure that high school players could Japanese baseball world. Before long,
two most famous baseball tournaments enjoy baseball in an ideal environment, Japan’ s professional baseball leagues
decided to use Mizuno’ s new balls for
official games.
Throughout the Company’ s history,
Mizuno has been a pioneer, dedicated
to producing high-quality goods.
Mizuno’ s sporting goods, which indeed
embody the founder’ s instruction to
produce “a-mon,” have left a major
mark on Japan’ s modern sports world.
Osaka Jitsugyodan Baseball Championship in 1913 Experiments for standardization of baseball’s
rebound performance
Asking an employee to drop balls from the second story of
a plant, Rihachi Mizuno selected only the balls that
rebounded to the height of his eye level. 2010 MIZUNO CSR REPORT 6
Feature
Developing Business in Tandem with Sports
Mizuno Continues Quest for
Even Higher Quality, so as to
Enhance the Attractive Features
of Sports
Ballpark heroes are supported by Mizuno’s sporting goods, produced with our century-old
Mizuno’s baseball glove produced in 1919 tradition, which is best represented in the three key phrases - craftsmanship, technology, and
custom fitting.
Mizuno’s Sporting Goods bats and gloves. By modifying and Collaboration with
fine-tuning designs, our experts have
Embody Craftsmen’s tailored original items for respective
Top Athletes
Expertise and Dedication players. Bats and gloves thus created
are products of mutual respect and To produce better baseball goods, it
firm friendships between craftsmen is essential that producers of baseball
Baseball goods should be tools to and athletes. goods love the sport, know it well,
faithfully represent players’ skills and We b e l i e v e i t i s o u r d u t y t o l o n g and design and produce items from
s e n s i t i v i t y. P r o d u c i n g s u c h t o o l s maintain such expertise by handing it players’ viewpoints. While supporting
therefore requires uncompromising down generation after generation. many top athletes, Mizuno seeks their
quest of perfection. Throughout its Artisans feel it is their duty to pass comments and advice so as to reflect
long history, Mizuno has continued to down their tacit knowledge and them in our product designs.
seek the best quality items. Our special techniques; they also feel We believe that developing sporting
sporting goods therefore embody happy to do so, and to see the seed goods entails involvement of top
each craftsman’s expertise and they sowed sprout and grow into a tall athletes. Mizuno will continue
dedication. tree. supporting many top athletes so as to
Moreover, their untiring efforts and collaborate with them in developing
enthusiasm to produce the Product Development, even better sporting goods.
highest-quality items has steadily
improved Mizuno’s product quality.
Supported by Science, At the same time, we will incorporate
the technology we achieve through
Technology and Love of Sports such collaborations in consumer
Craftsmanship: goods for many more sports fans, to
share the joy of sports with greater
Mizuno’s Intangible Asset Mizuno continued its pursuit of ever
numbers of people.
higher quality.
Mizuno has fostered a corporate In 1923, Mizuno announced the four
culture of respecting experts and essential requirements for producing
humbly learning their tacit knowledge excellent sporting goods. They are:
and craftsmanship. Mizuno is truly [1] Incessant improvement
proud of our adept experts and their efforts
expertise in sporting goods [2] Researchers with outstanding
production. The Company regards knowledge and experience
such experts as its invaluable assets, [3] Appropriate equipment and
and their tacit knowledge as its excellent engineers
important tradition that we must pass [4] In-house production facility
down as long as the Company capable of mass production
remains in business. We believe that these requirements
remain valid even today.
Passing Down Expertise to There are many essential elements
for advancing our product quality:
Maintain and Advance Mizuno’s knowledge in sports science,
Technological Levels development and application of
cutting-edge technologies, academic
Our adept experts support leading research of basic technologies, tacit
baseball players, including Ichiro knowledge of adept craftsmen and
Suzuki and Hideki Matsui, by many others. We believe, however,
providing them with the most suitable that the most important of them all is
items for their playing styles. Our love of sports. Mizuno employees all
experts well understand meticulous love sports. This results in our
and different desires and demands of confidence, as well as customer trust,
individual players concerning their in our technology and product quality. Model glove used by Ichiro Suzuki in 2006
7 2010 MIZUNO CSR REPORT
Two Giants in Sporting Goods Production
and Their Successors
Mizuno is truly proud of its two adept experts, who
have supported many top athletes by tailoring
sporting goods that exactly meet their extraordinary
demands. Their exceptional techniques have been
passed down to Mizuno’s artisans, including those
who are titled Meisters.
Nobuyoshi Tsubota (adept expert in glove manufacture)
Tsubota, now retired after reaching the mandatory retirement
age, had produced baseball gloves for half a century.
Isokazu Kubota (adept expert in bat manufacture)
Over the past half a century, Kubota has produced baseball bats
for professional players active in Japan and the U.S. leagues.
His bats were used when these players made great records.
Kosaku Kishimoto
(glove Meister)
Kunihiro Nakamura
(craft director)
Tamio Nawa
(craft director)
Akihiro Haruna
(craft director)
Organizing Events to Promoting Lifelong
Promote the Fun of Sports Sports Habits
among Children
In present-day living environment,
supported by many electric
Baseball can teach children many appliances and other advanced
essential items in life. Through means, people have less and less
baseball training rather than school physical activities. Since lack of
textbooks, children can learn the exercise is a source of many health
importance of having a dream and problems, most notably metabolic
never giving up until they realize it. syndrome and adult diseases, we all
M o r e o v e r, p r a c t i c i n g b a s e b a l l i s need exercise in order to lead a
e f f e c t i v e i n i m p r o v i n g c h i l d r e n ’s healthy and independent life for as
physical strength and fostering long as possible.
friendships, spirit of fair play and In addition to baseball, Mizuno is
fighting sprit. promoting diverse sports for all
To promote baseball among children, generations. We are supporting
Mizuno org an ize s M iz uno Vic t or y various sports events to share the joy
Clinic baseball classes and various and excitement of sports with as
other open events (many are open for many people as possible.
free) throughout the nation. At Mizuno Through close contacts with
Victory Clinics, for instance, leading communities, schools and sports
players coach children in person to circles, Mizuno is dynamically Model bat produced in 1950 Model bat produced in 2006 and
impart the joy and excitement of promoting lifelong sports habit. We and used by Lou Gehrig used by Hideki Matsui
playing baseball. focus our efforts on fitness programs
Mizuno continues to organize these to enhance quality of life, training
events keeping in mind Rihachi programs to improve physical Because of the decreasing number of
Mizuno’s words that we should give strength and to enjoy sports, and children and increasing popularity of
back to sports, which provide us with diverse game programs to promote other sports, most notably soccer,
so many valuable things in life. s por t s am o n g a s m a n y p e o p l e a s some are seriously concerned about
Because sports supported Mizuno’s possible. the future of baseball. Mizuno,
development, as well as individual however, will continue its efforts to
members of the Company, we believe develop even better baseball goods
that we must return the favor to Promoting Sports so as to make baseball games even
more exciting and still more
sports. around the World attractive. Moreover, we will promote
the sport in many overseas countries
More than 100 years ago, when few to increase global baseball
Japanese knew anything about population.
baseball, Mizuno began promoting Sports excite all people regardless of
the sport. Currently, baseball is so differences in nationality or cultural
popular in Japan that it is dubbed background. Sports inspire people to
national sport. Mizuno’s baseball make efforts in order to realize their
goods helped many top players make dreams. Sports enrich our daily life,
outstanding records, while at the making it healthy and peaceful. To
same time supporting children playing promote sports and to increase the
sandlot games. number of sports fans, Mizuno will
Today, we often hear the comment continue its commitments all over the
that baseball is at its turning point. world.
2010 MIZUNO CSR REPORT 8
Mizuno Group’s Basic Concept regarding CSR
Management Policy
To fulfill our CSR adhering to our corporate philosophy,
we consider CSR management to be our top priority.
Corporate
Philosophy
Creating the new
100 year brand
Long Term
Management
Policies
The realization of Mizuno Cultivating a corporate
as a Global Company culture we take pride in
Company Policies for Fiscal Year 2010
Management Theme Marketing (brand) Theme People Theme
Have Entrepreneurial Spirit Have Innovative and Positive Drive Be Lively and Vigorous
Corporate Contributing to society through the advancement of sporting goods
and the promotion of sports.
Philosophy Sport plays a vital role in helping people lead a prosperous and comfortable lifestyle.
By making determined efforts to providing better sporting goods through our manufacturing and marketing
practices and by continuing to contribute to the promotion and development of sport, we are strongly
committed to contributing to society.
Long Term Creating the new 100 year brand
n addition to “reliability”, one of our assets achieved through our 100 years of operation, we must add a new
culture to create a Mizuno brand that would support the next 100 years. A brand is a promise to customers.
Management Therefore, our marketing activities should be one that will bring forth competitive brand value with the aim to
generate and maintain customers. At the same time, the Mizuno brand should be built through all of our
Policies business activities and by the hands of all of our employees.
The realization of Mizuno as a Global Company
n all areas of the planet, there is a place to implement our corporate philosophy. Global growth not only
means the pursuit of growth in sales amounts, but to also increase corporate value by presenting Mizuno’s
one-of-a-kind value to the market.
We aim to increase corporate value of the entire group as we combine our power under the corporate brand
and with “Global RENKEI” using our products, marketing, design, management, and production.
Cultivating a corporate culture we take pride in
Mizuno Group employees must treasure fair play, friendship, and fighting spirit to maintain corporate
activities that achieve CSR. Each employee must exercise fair play with high moral, respect individuality, and
empathize joy with colleagues at work. When encouraged to be innovative, an energetic and motivating
corporate culture will foster.
9 2010 MIZUNO CSR REPORT
CSR Policy
To achieve our vision of promoting CSR through fulfilling our corporate philosophy,
we have defined 3 spheres and 10 specific areas of CSR activities.
at
t th s
en tation the B
em pec rea usin
ag x
an ial e liz es
at s
m c io
so n
s s
Social
m fa
nd es
an su
to
contribution
p o in
o
ag sta
res Bus
Stakeholder CSR
em ina
satisfaction procurement
en ble s
t to
war ciety
d
o
Customer Conservation of
satisfaction the environment
10 focus areas
of Mizuno CSR
Corporate Disclosure to
governance stakeholders
Compliance Risk
management
Internal
control
Bu t
sin us
ess l tr
ci a
man
agem t o so
ent that responds
CSR Basic To help people lead a more affluent and comfortable life, we at the Mizuno Group will
promote our business activities in good faith, by:
Philosophy 1. Providing better sporting equipment, places and opportunities for playing sports to all,
regardless of nation or race;
2. Conducting business activities in a transparent and fair way, adhering to laws and
regulations and respecting social norms in all countries and regions; and
3. Proactively addressing labor and human-rights issues and global environmental problems
towards the realization of a sustainable society.
CSR Vision The Mizuno Group aims to be an organization that is trusted and needed by all
stakeholders, by thoroughly emphasizing fair play, friendship and fighting spirit and
proactively working to realize a sustainable society and preserve the Earth’s environment.
2010 MIZUNO CSR REPORT 10
Business Management that Responds to Social Trust
Social
As a company offering sports goods that support people’s healthy and Stakeholder
satisfaction
contribution CSR
procurement
comfortable lives, we attach great importance to promoting business Customer
10 focus Conservation of
satisfaction the environment
areas of
management in a transparent and fair way, adhering to laws, regulations and Mizuno CSR
Corporate Disclosure to
governance stakeholders
social norms. To this end, we endeavor to fulfill our corporate social
responsibility, by reinforcing corporate governance, internal control, and
Risk
Compliance management
Internal
legal compliance.
control
Commitment
Aiming to enhance credibility and growth of the
Mizuno Group by building and operating adequate
internal control systems.
The major role of the Internal Control Reporting System Committee is to build internal control
systems across the Group and ensure the reliability of our financial statements. In
implementing the systems, we place emphasis on strengthening our corporate governance as
a global company while enhancing effectiveness and efficiency of our business activities at
each business unit.
We understand that the reliability and growth of our corporate group can be enhanced by
identifying the improvements to be made and carrying out improvements through
autonomously-initiated internal control activities. Based on this recognition, we will make
continued efforts to enhance the effectiveness of our internal control systems.
Director
President of the Internal Control Reporting System Committee Daisuke FUKUMOTO
Fiscal 2009 CSR Activities - Objectives & Results
Category Theme Objectives Results Evaluation Remaining Tasks
Continue relevant
Internal Meeting global internal Establish evaluation systems Established different evaluation systems
activities.
control requirements in Europe and China. for different regions and implement them.
Control
Implementing the Group-wide Prepare internal control systems Established new internal control systems Promote internal control
internal control systems at and related codes. and related codes, following the formation across the Group.
domestic subsidiaries of a new company as a result of merger
between Mizuno Wellness and Mizuno
Alpha Service.
Improving employee Continue relevant
Compliance awareness of legal
Prepare easy-to-understand Improved educational materials for
activities.
educational materials. individual sections.
compliance Promote effective use of CSR Organized 3 programs using CSR
reports. reports as teaching materials.
Prepared company regulations and Achieve ongoing efforts
Risk Identifying and preventing Address the risks identified by
manuals for each risk. for risk management and
possible risks and preventing the Risk Management Committee.
Management the recurrence of similar risks
Provided in-company training for each address new risks.
risk. (For more details, see the list on the
risk management page.)
Seek more effective use of photographs Made improvements in the use of Update information on
Disclosure to Revamping the CSR report
the website.
and illustrations, use larger fonts and photographs and illustrations, the size of
Stakeholders enrich the overall content. fonts, and the overall content.
11 2010 MIZUNO CSR REPORT
Corporate Governance
Corporate governance
Responds to Social Trust
Business Management that
We Will Reinforce Group-wide Corporate Governance
by Augmenting Our Monitoring and Audit Systems.
At Mizuno, we continually reinforce corporate governance, regarding it as indispensable for fulfilling our CSR and
securing shareholders’ interest. While adhering to our Corporate Philosophy-to contribute to society through the
advancement of sports and quality sporting goods-we place particular priority on increasing management
transparency, fairness and efficiency; and promoting sufficient information disclosure in order to be accountable. At
the same time, we are building adequate internal control systems to ensure legal compliance across the Group.
Corporate Governance System
To monitor and audit our corporate management, pursuing both corporate governance and management
Responds to Social Expectations
Business Management that
Mizuno established the Board of Auditors. While the efficiency.
Board of Directors are responsible for decision making The Board of Auditors monitors and audits Mizuno
and business operations, the Board of Auditors Corporation and all the Group companies. Directors,
monitors and audits the directors’ business activities. limited to one-year terms, are appointed by resolutions
Mizuno believes this system is the most appropriate for made at the general shareholders’ meeting.
General Shareholders’ Meeting
Appointment
Appointment Appointment Whistleblowing,
Reports,
realization of a sustainable society
Business management toward the
Suggestions Survey
Cooperation
Board of Committee
Auditors Board of Reports,
Accounting Auditor
Audit
Corporate Lawyers
Suggestions CSR
Audit Report
2 external Directors Promotion
+ 2 internal 13 internal Committee
Reports,
Suggestions Legal Suggestions
Internal Audit Report Affairs
Dept.
Internal Audit Report
Control Monitor
Internal Audit
Cooperation Inspectors Instructions Individual Instructions
5 internal Divisions
As of March 2010
Audit by Independent Auditors,
Internal Audit
Audit by Corporate Auditors
At the Mizuno Group, an internal audit is conducted by To ensure the audits are effective, the Board of
five inspectors of the Legal Affairs Dept. Their roles Auditors exchanges information with inspectors on
include monitoring employees’ observance of both a regular and irregular basis. Through inquiries to
in-house codes, determining validity and legal directors and other staff members on a daily basis,
compliance of our business procedures, and auditors examine the reliability of accounting
examining account books, ledgers, accounting slips, procedures and data so they can fully verify our
etc. If inspectors find any inappropriate data or financial statements. When external accounting
process, they provide instructions for correction. auditors (from Ernst & Young) conduct accounting
audits of the Corporation, its sales offices and
subsidiaries, members of the Board of Auditors
accompany them to exchange information.
2010 MIZUNO CSR REPORT 12
Business Management that Responds to Social Trust
Internal Control
Internal control
Responds to Social Trust
Business Management that
Mizuno Group’s Basic Concept Regarding Internal Control Systems
To ensure compliance with Japan’s Companies Act, which took effect on May 1, 2006, Mizuno adopted the Basic Policy on
Internal Control Systems at the meeting of the Board of Directors held on May 11, 2006. At the Board meeting of May 9, 2008,
directors decided to establish the Risk Management Committee to promote risk management across the Group, and to revise
the Basic Policy, in response to the establishment of the Internal Control Reporting System Committee, whose role is to ensure
the reliability of our financial statements. At Mizuno we regard these internal control systems as essential for enhancing
effectiveness and efficiency of our business activities, ensuring the reliability of our financial statements, promoting legal
compliance, and securing our business assets.
Implementation policy for the assessment of internal control systems
Responds to Social Expectations
Business Management that
Mizuno has developed the “Basic Plan for the Establishment, responsibilities, the scope of assessment, assessment
Operation and Assessment of Internal Control over Financial procedures, recording and storage of assessment results,
Reporting,” which clearly defines internal control operation reporting system, and schedules. In line with this Basic Plan
procedures – including how to assess the effectiveness of and relevant regulations concerning internal control and
internal control over financial reporting and how to internal audit, we have ensured appropriate business
prepare/submit an internal control report, based on the basic activities across the Group.
Policy on Internal Control Systems – roles and
Internal control assessment activities
Our internal control activities consist of: Group-wide control, systems, via self-inspection by individual departments and
business process control, and internal control audit. The subsidiaries as well as internal audit reporting, and provide
members of the Internal Control Reporting System appropriate supervision and control, such as the issue of
realization of a sustainable society
Business management toward the
Committee check the operation status of the internal control improvement orders.
Type of activities
Group-wide Ensure appropriate operation of internal control across the Group, by establishing and improving
control company regulations and providing education/training to employees.
Operational Enhance efficiency and reduce risk by preparing and implementing operation manuals.
process control
Enhance efficiency and reduce risk by establishing and improving policy and regulations concerning IT
IT control and promoting the introduction of IT.
Internal audit Conduct internal audit and internal audit reporting, and give orders for improvement when necessary.
Staff’s Voice
I understand that the primary objective of establishing a system to ensure the reliability of our
financial statements, as required under the Internal Control Reporting System, is to enhance
management quality on a Group/consolidated basis. The Accounting and Finance Department
carries great responsibility for the accuracy of our financial reporting. At the same time, it is an
important mission for our department to promote improvement of the environment so as to ensure
that the Group companies’ business activities are conducted in a more effective and appropriate
manner.
Accounting and Finance Dept. Kojiro SANPEI
13 2010 MIZUNO CSR REPORT
Compliance
Compliance
Responds to Social Trust
Business Management that
We strive to enhance employees’ awareness of CSR,
by establishing Mizuno’s Ethical Standards and Code of Conduct.
To fulfill their social corporate responsibility, companies need to ensure that every employee complies with laws and
regulations and corporate ethics in all business activities. Regarding compliance with laws and corporate ethics as a top
priority for the promotion of CSR, Mizuno has adopted its own “Ethical Standards” and “Code of Conduct,” so that all its
employees can carry out their work based on common values and standards of behavior. To maintain these principles, we
make continuous efforts to provide our employees with education and training to enhance their awareness of compliance.
For details on “Mizuno Ethical Standards” and “Mizuno Code of Conduct,” please see the web version of the CSR Report.
Mizuno “Fair Play Hotline”
Responds to Social Expectations
Business Management that
In April 2005, Mizuno established a consultation system for other unjust acts; improvement of our ability to rectify
whistleblowers (Mizuno’s “Fair Play Hotline”) with the aims of mistakes, and enhancement of social trust in Mizuno. We will
prevention and early detection of scandals, including continue our efforts to promote the system across the Group
violation of laws & regulations, anti-ethical behaviors and and improve its accessibility.
Procedures to Resolve Problems and Prevent Recurrence
Violation of Laws/
Resolving Problems and Preventing Recurrence
External
Regulations
Consultation
Survey
(lawyer’ s office)
Supervisor
Legal
realization of a sustainable society
Business management toward the
(resolve in
Whistleblower Affairs
respective
Dept.
workplace)
Committee
Violation
Material
Survey
Internal
Consultation Board of
(manager of the Legal Directors
Affairs Section)
Auditors
Continuing efforts to provide our staff with compliance education
To ensure strict compliance with laws and regulations, we employees concerning “prevention of illegal acts and
have promoted employee education concerning the Mizuno accidents resulting from unjust acts,” “compliance with
Code of Conduct. Specifically, we have implemented various administrative authority,” “improvement in working hours,”
education programs on an ongoing basis, including job and “safe driving.”
classification-based programs (designed for newly-hired
employees and those in managerial positions, respectively)
and Group-wide education programs.
As part of such efforts, workshops were held in fiscal 2009
under the theme of “compliance with antitrust laws,” one of
the priority issues selected by the Risk Management
Committee in the preceding year. With lawyers as lecturers,
the workshops were held in Tokyo and Osaka for general
managers from Mizuno’ s sales departments. Participants
asked many questions and actively exchanged opinions and
views concerning their sales activities.
Other education efforts include video education for all the
Video education provided across the company
2010 MIZUNO CSR REPORT 14
Business Management that Responds to Social Trust
Risk Management
Risk management
Responds to Social Trust
Business Management that
Mizuno is striving to reinforce its management system to
prevent potential risks.
Under the leadership of the Risk Management Committee, we are taking preventive measures against various possible risks
and accidents relating to our business activities. We are also actively working on the enhancement of information security
including the protection of personal information.
Risk Management Systems and Activities of the Risk Management Committee
We have established the Risk Management Committee, From among many risks involved in our business, we
chaired by the President, with the aims of developing a selected 12 items in fiscal 2009, for which Group-wide efforts
system to prevent possible risks and accidents concerning should be made. As strategies against each selected risk, we
natural disasters, safety, product quality and information have selected measures including [1] preparing
Responds to Social Expectations
Business Management that
s e c u r i t y, a n d o f b u i l d i n g a c l e a n a n d r o b u s t c o r p o r a t e codes/guidelines, [2] publishing rules and providing
structure that can respond to contingencies. Under the educational programs, and [3] conducting studies of physical
leadership of this committee, we have promoted risk risk control. We also have a system to collect and share
management in a strategic and systematic way. information of past accidents and events across the Group
so as to prevent their recurrence.
Risk(s) Measure Objectives Concrete activities and results Evaluation
Violation of intellectual properties Establish a research system on the rights of Developed guidelines for prior application survey.
1 and copyrights other parties. Commenced the implementation of guidelines for trademark applications.
Prevent violation of Mizuno’s rights.
Defective merchandise Prepare and operate the Group’s rules on Established a management system by including information management in
2 product recalls. the case of a serious accident or recall into the global regulations.
Errors in office work Prevent and reduce mistakes in individual Took measures as part of internal control.
3 departments.
realization of a sustainable society
Business management toward the
Natural disasters Prepare emergency business plans. Standardized procedures for the backup of the main system.
4 (earthquake, tsunami, Confirmed the backup system for production and distribution.
volcanic eruption, etc.)
Bankruptcy of suppliers Reduce the risk of OEM and supplier Reduced the inventory of paid raw materials at OEM companies by shipping
5 or OEM companies bankruptcy. appropriate amounts of raw materials in a timely manner.
PL-related accidents Review data management systems to Prepared lists of product quality control.
6 prepare for disputes.
Violation of the Unfair Competition Avoid the risk of false labeling. Established internal rules concerning labeling for product functions.
7 Prevention Act and false labeling Built a database for application for product verification.
Facility liability-related accidents Prevent accidents at event venues. Held a training workshop for those in charge of facilities administration.
8 Held monthly section meetings to examine various measures.
Pandemics of new diseases Prepare general pandemic measures. Smoothly implemented pandemic measures across the Group
9 (flu, etc.)
Leaks of confidential information Reinforce risk management based on Provided Group-wide education to improve employees’ awareness of the
10 interview surveys protection of personal information and strengthened information security.
Revised the security guidelines to enhance the security of data management.
Violation of Anti-Trust Law Avoid risks of violation. Provided a seminar for general sales managers from across the nation, with
11 lawyers as lecturers.
Violation of the Act against Delay Avoid risks of violation. Enhanced the accuracy of records management and the efficiency of operations
in Payment of Subcontract at both Mizuno and its suppliers by introducing supply/purchase control systems.
12 Provided employees with education concerning the Act against Delay in Payment
Proceeds to Subcontractors
of Subcontract Proceeds to Subcontractors when new systems were introduced.
Information Security Policy Information Security Promotion System
At Mizuno, where information security initiatives are regarded as Secretariat Individual Sections
essential for corporate management, we have prepared the Board of Directors Information Systems Dept., General
Human Resources & Managers/Managers
Information Security Policy and its operation guidelines. We are General Affairs Dept.
IT Leaders,
Legal Affairs Dept.
especially committed to protecting personal information from Inspectors
DB Managers,
Security Leaders
leakage from within the Group.
15 2010 MIZUNO CSR REPORT
Disclosure to Stakeholders
Disclosure to stakeholders
Responds to Social Trust
Business Management that
Placing importance on closer communication with all stakeholders,
we disclose information in a timely and appropriate manner.
Mizuno discloses information in a timely, understandable and appropriate manner to its stakeholders, including but not limited
to shareholders and inventors. As part of our CSR activities, we will continue to maintain closer communication with all
stakeholders, using mass media and various information tools.
CSR Report Disseminating Product Information
Mizuno publishes its CSR report on an annual basis to We use a wide variety of means to disseminate our product
clearly and briefly communicate to stakeholders the CSR information, including catalogues, leaflets, instruction
activities that Mizuno is conducting in economic, social and manuals, websites, advertisements and news releases. The
Responds to Social Expectations
Business Management that
environmental areas. Reports of previous years are also Mizuno Users’ Service Information Center also offers product
available at “CSR REPORT” on Mizuno’ s website, and information. Using such diverse channels, we proactively
leaflets of the reports have been compiled and issued in disseminate helpful information for users. On our website we
Japanese. have prepared a page to introduce hints for long using
Mizuno products by preventing possible accidents likely to
be caused by misuse of our sports equipment. Since we
particularly receive many inquiries regarding sports shoes
a n d s w i m m i n g s u i t s , w e o ff e r m e t i c u l o u s i n f o r m a t i o n
regarding the selection of such goods and maintenance
methods. We also provide practical instructions on the use of
sports equipment that involves risks of accidents if not
handled properly.
realization of a sustainable society
Business management toward the
Newsletters for shareholders
Newsletter “MOVE” is distributed to shareholders on a
semiannual basis. This newsletter is designed to share with
shareholders information regarding Mizuno’s sales activities,
new products, promotion activities, and global information in
addition to financial reports. Mizuno website http://www.mizuno.co.jp/mame/
2010 MIZUNO CSR REPORT 16
Business Management that Responds to Social Expectations
Mizuno has developed business activities that satisfy various demands of Social
contribution
Stakeholder
stakeholders. We attach primary importance to offering quality products that satisfaction
CSR
procurement
give comfort and satisfaction to our customers; enhancing collaboration with Customer
satisfaction Conservation of
10 focus the environment
our suppliers and retailers, as mutual beneficial partners; creating a work Corporate
areas of
Mizuno CSR Disclosure to
governance stakeholders
environment in which individual employees can make full use of their Risk
Compliance
management
Internal
capabilities and derive satisfaction from their jobs; and contributing to control
society by fulfilling our corporate social responsibility.
Commitment
Our founder’s words “Go on and create a-mon
(the best products for consumer)” is
the core value of manufacturing.
Few sporting goods cannot be produced without human intervention. That is why I believe
that all the people engaged in manufacturing need to be always aware of the quality required
for Mizuno products. In other words, the quality of a product represents the quality of those
involved in the production of the product. To manufacture enticing, high-quality, safe products
that satisfy customers, all the people engaged in their production process – from development
to design, manufacture, marketing and after- sales service – need to work on their tasks,
keeping the founder’s words in their minds. In addition to our employees’ commitment to
product quality, we also have established a quality management system that enables quality
control check at each stage of the manufacturing process to further enhance the quality of our
products.
Director
President of the Quality Assurance Committee Kenji ONODA
Fiscal 2009 CSR Activities - Objectives & Results
Category Theme Objectives Results Evaluation Remaining Tasks
Customer Enhancing product safety Launch a study on chemical Completed surveys on products Promote database
substances and operate their manufactured in fiscal 2009 management
satisfaction management systems.
Stakeholders Providing legal education Organize collective education Provided general sales managers with Continue relevant
for marketing staff programs using appropriate tools. education on antitrust laws. activities.
satisfaction
(Retailers)
Continue to implement
Stakeholders Conducting employee Conduct an employee questionnaire Conducted an employee questionnaire
the company-wide and
surveys to identify problems survey, analyze its results, identify survey and developed company-wide and
Satisfaction and creat and implement problems to be resolved, and develop department-based measures, based on the department-based
(Employees) solutions and implement measures. year-on-year analysis, competitor analysis measures.
and trend analysis of the survey results.
Social Promoting AEDs Invite more people to AED seminars. Co-sponsored emergency life saving events Increase the number of
as part of efforts to promote AEDs. (Approx. AED seminars.
Contribution 800 participants)
Held AED seminars for parents of children
participating in Victory Clinics. (Approx. 20
participants)
17 2010 MIZUNO CSR REPORT
Customer Satisfaction
Responds to Social Trust
Business Management that
Placing our top priority on our customers, Mizuno Group is striving to
consistently offer quality products that meet strict safety requirements.
Mizuno Quality Policy
Mizuno Corporation and Mizuno Group are committed to offering quality goods for the
satisfaction and trust of customers. Additionally, the company is committed to disseminating
accurate information and to humbly listen to the opinions of customers.
Mizuno Corporation and Mizuno Group are committed to the following:
Customer satisfaction
Responds to Social Expectations
Business Management that
1. Offering high-quality goods and services for the satisfaction of customers
2. Offering products with the utmost in safety and quality and striving to maintain and improve products.
3. Offering accurate quality information in accordance with internal, national and international regulations.
4. Taking on board the opinions of customers and applying them to products and services.
5. Complying with associated laws, ordinances and internal regulations, as well as upholding social requirements.
6. Continuously revising and improving quality assurance systems on a regular basis.
Based on VOC
Mizuno User Service Information Center receives
realization of a sustainable society
Business management toward the
inquiries,comments, requests and complaints from
users. The Center responds to users’ inquiries by
maintaining close contact with related sections.
Complaints about our products are imparted to the
Quality Assurance Section, which in turn feeds the
information back to related sections. The Quality
Assurance Dept., comprising the Quality Assurance
Section and the User Service Information Center, plays
a key role in building quality management systems and Mizuno User Service Information Center
promoting customer relations. Toll-free number: 0120-320-799
Hours: 9:30 - 17:00 (weekdays)
http://www.mizuno.co.jp/customer/ (in Japanese)
Breakdown of number of acceptance (FY2009/By content and event type)
Opinion Inquiries Other Golf
391cases 0.9 32,661cases 77.5 4,284cases 10.2 8,727cases 20.7
Martial arts
716cases 1.7
Baseball
Complaint Number of Training Number of 8,184cases 19.4
3,714cases 8.8 acceptance 916cases 2.2 acceptance
(By content) Racket sports (By event type)
42,139 1,911cases 4.5
42,139 Outdoor
Catalog requests cases Walking cases 5,217cases 12.3
5,373cases 12.8 2,100cases 5.0
Ball game
2,388cases 5.7 Sports wear
Athletics 2,697cases 6.4
2,401cases 5.7
Swim
2,598cases 6.2
2010 MIZUNO CSR REPORT 18
Business Management that Responds to Social Expectations
Customer Satisfaction
Responds to Social Trust
Business Management that
Mizuno Declares that It Conforms Responses to Accidents Attributable
to ISO 10002 to Product Defects
On April 1, 2006, Mizuno declared that our system for In the case of any accidents due to defects in our
handling user complaints conforms to ISO 10002, the products, we will take prompt and appropriate actions in
Quality Management-Customer Satisfaction- Guidelines line with our Risk Management Guidelines. In such a
for Handling Complaints in Organizations (self-declaration case, we will report to Japan’s Consumer Affairs Agency,
of conformance with ISO 10002). the Ministry of Economy, Trade and Industry, and the
Mizuno was the first in the sporting goods industry to National Institute of Technology and Evaluation in a timely
issue the self-declaration. To declare the conformance, in and appropriate manner. If we detect product defects that
addition to reviewing in-house quality management might possibly cause accidents, we will also form a task
systems, Mizuno reviewed and revised various related force to prevent such accidents.
internal codes. Moreover, we established in-house user
service promotion committees in all sections responsible Our Efforts to Promote Employees’ Better
Customer satisfaction
Responds to Social Expectations
Business Management that
for handling user complaints. We are also improving the
skills of our staff members in handling user complaints Understanding of Quality Assurance
and user services through more effective use of our
1) Exhibition Held to Enhance Quality Awareness
internal control system. By listening to users opinions
humbly, we will continue to reflect their views in our In fiscal 2009, Mizuno designated July every year as a
management and promote trustworthy business activities. “Mizuno Quality Month,” and conducted various education
activities across the Group to enhance the quality of
Mizuno products. As part of such efforts, a defects
Quality Assurance Committee exhibition was held at the headquarters building for our
employees, in which representative defective products
In developing our products, we place utmost priority on generated during the past few years were displayed
product safety. The Quality Assurance Committee, under the three categories of shoes, apparel and sporting
chaired by the director responsible for quality assurance, equipment.
monitors and ensures the safety of our products, all We will use this event to make sure that similar incidents
developed in line with our policy to promote sports, health never happen again, promote complaint prevention
realization of a sustainable society
Business management toward the
and environmental protection. measures across the Group, and develop new products.
2) Test to Check Employees’ Understanding of
ISO 9001 Certification Quality Assurance
By 2006, the Mizuno Group had obtained ISO 9001 As part of the Mizuno Quality Month campaign, we
certification for all its manufacturing plants in Japan. Our conducted a test for all the employees to reconfirm the
Group’s plants in Shanghai and Taiwan have also gained importance of product/service quality. This was our first
this certification. Through activities to gain ISO attempt to check our employees’ understanding of quality
accreditation, we will establish a standardized global assurance, in which questions were asked about various
quality assurance system and thereby enhance customer laws and regulations concerning quality and about the
satisfaction. handling of our customers.
We are restructuring our business processes in line with In the first item of Mizuno Quality Policy, we declare our
I S O 9 0 0 1 r e q u i r e m e n t s . To e n h a n c e c u s t o m e r intention to “offer high-quality goods and services for the
satisfaction, we will improve our quality management satisfaction of customers.”
systems by setting quality policies and targets and To win public recognition as a company offering safe and
following the continuous cycle of Plan-Do-Check-Action. quality products, we believe that it is essential to develop
a system to analyze accidents that happened due to
Outline of Activities product defects and prevent the recurrence of such
accidents.
Plan
Quality
Management
System (QMS)
Action Customer Do
Improve
business
satisfaction Operate
the business
operations
Check
Review
the business
19 2010 MIZUNO CSR REPORT
Responds to Social Trust
Business Management that
Mizuno Running Club
The Mizuno Running Club was formed in 1988 as a club
by and for city runners. Club members, from different
walks of life such as teachers, physicians, salespeople
and engineers, engage in various activities related to
marathon running, for example, as teachers of lessons for
city runners, volunteer escort runners for the blind, and
pace advisors. The club organizes a variety of events and
clinics throughout the nation. On May 31, 2009, an event
was held in Tokyo to welcome new members to the
Mizuno Running Club, in which 30 members from across
the country actively exchanged their views and ideas
Customer satisfaction
Responds to Social Expectations
Business Management that
about the increasingly diversified roles of the club, due to
the recent marathon boom. Through these activities,
Mizuno provides places and opportunities for sharing
information, experience and pleasure among city runners.
http://mizunorc.jp/ Mizuno Running Club members
40,000km
Walking Campaign
realization of a sustainable society
Business management toward the
Over the two months of October and November, 2009, Mizuno
organized the 40,000 km Campaign, involving 66 retailers throughout
Japan. In the 73 events of this campaign held in respective regions,
5,238 participants walked significant distances, totaling 40,000 km, a
distance equal to the Earth’s circumference.
The event was designed to build networks among retailers and
end-users, from the perspective of both “hardware” and “software.”
In the event, advice was
provided to participants on
how to choose walking shoes,
how to take care of them, and
how to walk appropriately, as
well as tips concerning fitness
training and health promotion.
Staff’s Voice
I believe that this event has helped retail store staffs to better understand the sport of walking and
customers’ demands. I hope that this experience contributes to improving the customer service of
our walking shops, resulting in the enhancement of and increase in the satisfaction of their
customers.
Wellness & Sports Apparel Division
Marketing Department Toshifumi UENO
2010 MIZUNO CSR REPORT 20
Business Management that Responds to Social Expectations
Stakeholders Satisfaction Mizuno’s Programs for Retailers
Responds to Social Trust
Business Management that
Promoting SOZO Marketing
We are promoting what we call SOZO (“creation and imagination” in SOZO Marketing Programs:
Japanese) Marketing Programs, comprising Value-SOZO, Fan-SOZO and
IT-SOZO. Through these programs, we help retailers identify problems, resolve
Value-SOZO,
them, and enhance their shop value, thereby promoting win-win relations Fan-SOZO and IT-SOZO
between Mizuno and its retailers.
Value-SOZO
In the Value-SOZO program, designed to help retailers enhance their shop value, we organize SOZO Meetings, in which we
exchange ideas and views with our retailers, and the Mizuno SOZO School to provide education to our retailers.
Stakeholders satisfaction
Responds to Social Expectations
Business Management that
Mizuno SOZO School
Mizuno SOZO School, targeting young owners/managers of SOZO School Club
sporting goods shops, comprises two programs: an e-learning
SOZO School Club, comprising retailers who are on the
course using the Internet, and SOZO School Club, whose
e-learning course and those who completed the course,
members comprise retailers who completed the e-learning
contributes to establishing networks among retailers, by holding
course.
SOZO School Seminar and market study tours.
SOZO School Seminar
In the SOZO School Seminar, launched in fiscal 2006,
participants learn how to solve problems through
management simulations and group discussions. In fiscal
2009, a seminar was held under the theme of store
realization of a sustainable society
Business management toward the
branding, with Mr. Ryusuke Murao, an expert in the field, as
a lecturer. A total of about 90 retailers and Mizuno
employees participated in the seminar.
Mizuno SOZO School Seminar
Market Study Tour
E-Learning Course
Market study tours are designed to provide retailers with
Since its kick-off in fiscal 2006, a total of 1,101 people have opportunities to learn more about domestic and overseas
participated in the e-learning course, and more than 600 people markets for sporting goods and the future direction of retail
completed the course. In fiscal 2009, we launched a program business. In fiscal 2009, about 10 retailers participated in a
titled Mizuno Visual Learning by making effective application of domestic market study tour, and some 15 retailers joined an
the system of e-learning course, a program of Mizuno SOZO overseas study tour.
School. Mizuno Visual Learning is designed to help our retailers
offer better customer services based on correct product
knowledge, by providing our retailers with opportunities to
acquire basic knowledge about our products. SOZO Meeting
Participants are required to deepen their knowledge of baseball
The SOZO Meeting program aims to help retailers to achieve
goods and sports shoes, and a license is awarded by Mizuno
sales and profit targets by holding meetings on a regular basis, in
when they complete the course. This program features a step-up
which retailers and Mizuno employees discuss various issues,
method that enables participants to maintain their motivation for
including sales floor plans, sales promotion, and business
learning.
management. In fiscal 2009, SOZO Meetings were held across
the nation, targeting about 30 retail stores. Although its frequency
depends on circumstances, SOHO Meetings are basically held
once monthly or bimonthly.
21 2010 MIZUNO CSR REPORT
Responds to Social Trust
Business Management that
Value-SOZO Fan-SOZO IT-SOZO
Helping retailers Helping retailers activate Helping retailers build IT Supporting Retailers through
enhance shop value their shop fronts and systems and enhance
increase loyal customers business efficiency
SOZO Marketing
MUZUNO SOZO School Campaigns POS Miz site Tailored websites Programs
SOZO meetings Victory Clinics Sports Mates Miz-Mai
Fan-SOZO
In Fan-SOZO, designed to create customers loyal to the Mizuno brand and individual shops, we organize various campaigns
and Mizuno Victory Clinics, a special program involving leading athletes.
Stakeholders satisfaction
Responds to Social Expectations
Business Management that
Various Campaigns Launched
We organize various campaigns every year to help retailers to revitalize their
shops and increase their sales. In fiscal 2009, we launched the Group-wide
spring campaign and other campaigns to respond to diverse personal sports
team demands and offered goods for sales promotion campaign to coincide
with the release of new products.
IT-SOZO
realization of a sustainable society
Business management toward the
In IT-SOZO, a program designed to help retailers build IT systems to promote sales and improve their business efficiency,
we introduce retailers to Miz-Mail, a marketing tool using cell phones, and an online ordering system from our Miz site.
Miz-Mail
Miz-Mail is a marketing tool to help retailers to create a cell-phone site and
encourage customers to visit their shops by sending information to the cell
phones of their shop members. As of the end of April, 2009, 113 retailers
signed up for the Miz-Mail system, and 91 retailers of them launched
promotion campaigns using the Miz-Mail system.
Website for Custom-Ordered Products
We also provide our retailers with a website for custom-ordered products, on
which custom-orders products can be simulated and ordered. This system
can be shared among Mizuno, its retailers and end users
Mizuno website http://mos.mizuno.co.jp/
The SOZO Marketing Programs are very useful in the business of sports shops, especially in the
review of commodity composition and financial situations. These programs can also be used as
education tools for shop owners, shop managers and young staff members. At the SOZO School
Seminar, we can exchange ideas and views with many people from other shops, which I found
really helpful in running my shops. Even after completing Mizuno SOZO School, I have the
gained cooperation from the SOZO programs, for instance, in the training of my company staff.
Fukuya Sports, K.K. (Ehime Prefecture)
Managing Director Naohiro SHIBA
2010 MIZUNO CSR REPORT 22
Business Management that Responds to Social Expectations
Stakeholders Satisfaction Hand in Hand with Employees
Responds to Social Trust
Business Management that
Human Resources Basic Philosophy thorough
implementation
At Mizuno, we strive to develop our Corporation into a strong and constantly of the merit
evolving organization by enhancing the value of each employee, regarding
him/her as our essential human resource. Our basic personnel policies include
[1] thorough implementation of the merit system, [2] skill-and-ability-based
skill-and-ability- fair employee
compensation system, and [3] fair employee evaluations and enhancement of evaluations and
based
their motivation. We believe that building employees’ capacity and enhancing enhancement of
compensation
their value as human resources will benefit the Company in the long term system their motivation
Employment Situation
Number of Employees(Consolidated) Number of Employees by Region (Consolidated) New Employees (Mizuno Corporation)
Stakeholders satisfaction
Responds to Social Expectations
Business Management that
Person
Europe
Person
6,000 4% Fiscal Year 2006 2007 2008 2009 2010
5,847 5,808
5,731 North and South Graduates from
America junior colleges/ 36 40 46 52 30
Total technical colleges
6%
5,000
5,808 Asia
Graduates from
Person 53%
Japan universities/ 20 21 17 5 2
graduate schools
37%
Starting Salary: 205,000YEN
0
2007 2008 2009
Fiscal Year
Support for Employees Seeking an Optimal Work-Life Balance
realization of a sustainable society
Business management toward the
Mizuno has established various support programs for employees seeking an optimal work-life balance.
Accessing the Support Programs Safety and Hygiene Committees
Fiscal Year 2008 2009
We have formed Safety and Hygiene Committees in all
Number of employees who took childcare operations in Japan. At committee meetings,
leave 10 Person 10 Person
Number of employees who cut working representatives from labor and management discuss
hours due to childcare 8 Person 11 Person
measures to prevent labor accidents and illnesses, and to
Number of employees who took family
care leave 0 Person 0 Person promote healthcare.
Number of employees who cut working
hours due to family care 1 Person 1 Person Labor Accidents
Number of employees who took half-day
paid holidays 1,982 day 4,218 day Fiscal Year 2007 2008 2009
Per-day number of employees who took 7.8 day Accidents resulting in workers
paid holidays
8.5 day absence
1 cases 3 cases 4 cases
Accidents not resulting in 6 cases 11 cases 13 cases
workers’ absence
Support for Raising the Next Generation
At Mizuno, we have prepared a plan for the Support Mental Healthcare
Program to Foster the Next Generation.
At Mizuno we recognize that appropriate mental
healthcare is essential for leading a healthy and pleasant
Mizuno obtained the Kurumin l i fe, and that mental heal th condi ti ons inf luence
mark,which is provided by the
Ministry of Health, Labor and employees’ business performance.
Welfare to enterprises that Recognizing this, Mizuno provides mental health
support the upbringing of the
next generation.
education primarily for managers. Moreover, we have
developed consultation systems to help prevent mental
diseases and offer remedies to those who are suffering.
Employment of Disabled Workers
Mental Health Consultation System (Hotline)
The percentage of disabled employees in fiscal 2009 was
1.98%, compared with 1.8% required by the applicable Consultation on Sexual Harassment
Japanese law. At Mizuno, disabled employees work with Mental Support Service by External Specialists for
healthy workers in the same workplaces. Transferred Employees
23 2010 MIZUNO CSR REPORT
Responds to Social Trust
Business Management that
Benefit Programs
Under the “Cafeteria Plan” system, employees can select from among diverse welfare menus
Cafeteria Plan System within specified points. Mizuno pays part of the expenses incurred by respective welfare menus.
Special Holidays in After five years of service at Mizuno, all employees are provided with special holidays and a
Every Five-Year Service travel allowance. This system is designed to revitalize our employees every five years.
Employees who did not take paid holidays within specified periods can still take paid holidays
Use of Expired Paid
even after the period is over in the following cases: illness/injury of employees, care of their ill
Holiday Right family member(s), volunteer activities, sports activities, etc.
Employee Stock- To support employees in building their own assets, Mizuno provides incentive money to the
Ownership Program employees who autonomously purchase Mizuno’s stocks on a regular basis.
Stakeholders satisfaction
Responds to Social Expectations
Business Management that
Defined Contribution Fixed Contribution Pension Scheme Under this Pension Scheme, known as the Japanese 401(k), employees can
Pension Scheme invest funds provided by the Corporation in financial products that they themselves select. To enhance employees’
(Japanese version of 401(k)) awareness of CSR, Mizuno adopts social responsibility investment (SRI) funds as candidates of financial products.
To inspire employees to improve their physical strength, mental energy and character, Mizuno
Encouraging Club
encourages sports and cultural activities at respective workplaces. (Excerpted from the Mizuno
Activities Sports Club Code)
Club Activities
In fiscal 2009, Mizuno’s operations in Japan had the following
sports/cultural clubs: baseball, cycling, soccer,skiing,
softball, tennis, soft tennis, triathlon, basketball, badminton,
volleyball, soft volleyball, boating, rugby, judo,athletics,
golfing, tea ceremony, and light music. (Not all operations
realization of a sustainable society
Business management toward the
have all the clubs listed above.)
Christmas Concert by Mizuno Light Music Club TOPICS
On December 11, 2009, Mizuno Light Music Club held its first concert since the
club was formed at Osaka Head Office. About 20 club members – including
directors, general managers and young employees – performed 20 pieces, such
as Christmas songs, rock and folk music. About 90 employees attended the
concert. The event served as a good opportunity for the employees to promote
communications through music and refresh and relax themselves.
In fiscal 2010, the light music lovers’ association was upgraded to the status of a club.
Christmas concert
2010 MIZUNO CSR REPORT 24
Business Management that Responds to Social Expectations
Stakeholders Satisfaction Hand in Hand with Employees
Responds to Social Trust
Business Management that
Personnel Evaluation System and Seminars
Invitation to Overseas Internship
“Meister” and “Craft” Titles Seminars
Programs
Major Off-the-Job Training Programs
Mizuno Free Agent System Technical Skill Tests in Fiscal 2009
Thorough Employee Education & Training
Rewards for Employee Inventions “Creators of the Year” System (MVC, company-wide education)
Mizuno Free Agent System “Creators of the Year” System
Stakeholders satisfaction
Responds to Social Expectations
Business Management that
The Mizuno Free Agent System, launched in 2000, aims At Mizuno, we call our marketing staff engaged in
to help employees achieve self-realization, foster work wholesales “creators,” since they are expected to “create”
motivation and stimulate the company. This system optimal solutions for customers. Under the “Creators of
consists of two patterns: applications for job openings the Year” system, the Corporation honors marketing staff
announced by particular sections, and requests for job members with the best achievements.
transfers to make the most of one’s own strengths. In fiscal 2009, four honored staff members were
dispatched to the U.S., where they made a study tour of
sports shops, participated in joint meetings with local
“Meister” and “Craft” Titles employees of Mizuno, and enjoyed watching sports
games.
To improve our employees’ technological levels and foster
artisans of distinguished ability, Mizuno honors experts in
specific technical areas with the titles of “Meister” and
“Craft.” Along with the titles, special allowances are
provided to such experts, who are expected to pass on
realization of a sustainable society
Business management toward the
their exceptional techniques to subsequent generations.
At present, we have three Meisters and 66 Crafts.
Rewards for Employee Inventions
To encourage employees to develop innovative and
original devices, materials and technologies, Mizuno has
built a reward system for employees’ original inventions.
In compliance with the Patent Law, we fairly evaluate
employees’ inventions, and as incentives we provide
employees with rewards.
At the US study tour
Rewards are determined by how much contribution
employees’ inventions made to the company, including
increased sales resulting from their inventions. There is
no ceiling for rewards.
Technical Skill Tests
To systematically develop employees’ skills and foster
specialists in specific manufacturing areas, six factories of
Mizuno’s subsidiaries give technical skill tests to their
employees.
As of fiscal 2009, there were 66 experts who passed the
first-class technical skill test and 69 experts who passed
the second-class such test.
25 2010 MIZUNO CSR REPORT
Responds to Social Trust
Business Management that
Invitation to Overseas Internship Programs Seminars
The Invitation to Overseas Internship Program, Under the belief that “business is people” and based on
commenced in 1990, aims to help employees deepen the recognition that employees’ motivation and awareness
their specialized knowledge by gaining experience of of work should be enhanced through education, Mizuno is
working abroad, and to develop human resources that working on human resources development according to
can play a central role in promoting the company’s global long-term programs. The company’s in-house education
business, by giving them a global perspective. system consists of (1) on-the-job training, (2) personal
Destinations for overseas internship are chosen from development and (3) off-the-job training, for all of which
among our overseas branches and affiliated companies, several programs are implemented.
based on candidates’ requests and the company’s career
and human resources development plans. In fiscal 2009,
one staff member commenced a two-year overseas
Stakeholders satisfaction
Responds to Social Expectations
Business Management that
internship program. (The number of those participating in
internships came to 22 people in total.)
Major Off-the-Job Training Programs in Fiscal 2009
Seminars Objectives Target employees No. of days No. of participants (persons)
Learn basic knowledge on corporate business.
Seminar for new employees Develop awareness of being a part of the New employees 13 59
organization.
Seminar for new employees Look back on one’s previous six months.
half a year after joining Check on basic skills. New employees 2 58
the Corporation
Seminar for third-year Look back on one’s previous three years. Employees with
Check one’s own progress. three years 1 49
employees
realization of a sustainable society
Business management toward the
of service
Career development seminar Check one’s career planning.
Employees
Gain support for one’s independence 2 22
for 30-year-old employees aged 30
Recognize the roles to play as mid-career
Seminar for new medium employees in managerial positions. Newly appointed
Acquire management skills section heads
1 47
management
Get mental health education
Career development seminar Check one’s career planning.
Employees reaching
Gain support for one’s independence 2 68
for 50-year-old employees 50 years old
Thorough Employee Education & Training
(MVC, company-wide education)
As part of company-wide efforts, Mizuno provides a
training video titled “Mizuno Video Communication” on
every Tuesday to promote information sharing, and on
Fridays, education with specific themes for each section
to enhance specialized knowledge of employees. These
education programs also cover top management policy,
compliance education, CSR education and environmental
education.
Video education
2010 MIZUNO CSR REPORT 26
Business Management that Responds to Social Expectations
Social Contribution
Responds to Social Trust
Business Management that
Corporate Citizenship Activities Unique to Mizuno
Mizuno’s corporate policy for social contribution is completely based on our corporate philosophy. Sports and sport-related
activities play an important role in further promoting the well-being and affluent life of humans. In this regard, Mizuno will
continue to work on initiatives to tackle challenges relating to human rights, labor-management relationships, environment and
many other issues to better serve society as a corporate citizen.
Mizuno Victory Clinic
Mizuno organizes a program called Mizuno Victory Clinic. Mizuno Victory Clinic events were organized, attracting about
This program comprises various events such as sports 50,000 participants. During fiscal 2010, we plan to hold more
Social contribution
Responds to Social Expectations
Business Management that
training, clinics, workshops, lectures, autograph sessions, than 650 such events nationwide. We will further improve the
and talk shows. For these events, we invite leading athletes contents of these events by developing original programs
and swimmers, like Shingo Suetsugu and Aya Terakawa, who that only Mizuno can offer.
are employees of Mizuno, along with other
contracted athletes from a wide range of
sports. The events are usually held jointly with
our customers (retailers of sporting goods) as
part of the fairs held by the retailers. In addition
to increasing the number of end-users loyal to
the Mizuno brand, the events of the Mizuno
Victory Clinic are effective in promoting sports
in local communities.
Instructors of the Mizuno Victory Clinic are
selected from among more than 300 athletes
(19 athletic events) on the list, all having
participated in world-class events such as the
realization of a sustainable society
Business management toward the
Olympic Games and IAAF World
C h a m p i o n s h i p s . D u r i n g f i s c a l 2 0 0 9 , 5 1 5 Victory Clinic (soccer) Lecturer: Hiroaki Morishima (Cerezo Osaka ambassador)
Mizuno Special Training for School Sports Events
In September 2009, Mizuno held a special training program
for children at the Mizuno Sports Plaza in Shioashiya,
coinciding with the school athletic meet season. For the
event, Kiyonobu Kigoshi, a lecturer at Aichi University of
Education and Team Mizuno Athletic member, was invited as
an instructor. He taught the 40 participants how to run faster
and how to pass the baton better. We plan on holding this
program annually since it can help promote community
sports, as well as impart the fun of sports to children.
Another six similar events were held during fiscal 2009.
Training of basic movements
The 5th Tree Planting Event at the “Woods for Bats”
At the end of April 2009, Mizuno participated in a \100 million. In this fifth event, participants improved the
tree-planting event organized by the Acorn Society (NPO) in areas where trees were planted in the past events and
a forest in Takayama, Gifu Prefecture. There, participants planted 100 seedlings of Fraxinus lanuginose.
planted seedlings of Fraxinus lanuginosa (aodamo,
Japanese ash), whose timber is used for baseball bats.
Mizuno donates to this campaign of fostering aodamo forests
a portion (2%) of sales of key holders, cell phone ornaments
and other items using timber that cannot be used for making
baseball bats. Mizuno has been involved in manufacturing
such items since 2005 together with Oak Village, a timber
processing company.
In fiscal 2008, the cumulative sales of such goods reached Participants in the tree-planting event
27 2010 MIZUNO CSR REPORT
Responds to Social Trust
Business Management that
Mizuno Canada Support for flood victims in the Philippines
In September 2009, Mizuno Canada began accepting
monetary donations and goods for victims of a flood that
occurred in the Philippines. This activity was motivated by
the fact that the families of two MCL staff members were
attacked by the flood. Many Mizuno Canada staff members
donated goods, mainly clothes and money, which were then
sent to the Philippines through MCL’ s two Filipino members.
Mizuno USA Holding a Christmas gift-giving event
Social contribution
Responds to Social Expectations
Business Management that
In December 2009, Mizuno USA held a Christmas gift-giving
event titled “Mizuno’ s Angel Tree Project” at the Gwinnett
Children’ s Shelter, a facility located near the Mizuno office
that provides housing for children with no families. Many staff
members handed gifts of toys and clothing to the children.
Environmental Education Cooperation with JICA
On September 18 at the Mizuno head office in Osaka, the
Global CSR Office, the Legal Affairs Department provided
environmental education to trainees from abroad to Japan
invited by JICA (Japan International Cooperation Agency).
With the aim of contributing to the trainees’ environmental
realization of a sustainable society
Business management toward the
protection activities in their countries through environmental
education in Japan, we delivered lectures about our CSR
activities and environmental protection activities to the 9
trainees from Guatemala, Costa Rica, Argentina, Brazil and
other countries. They all concentrated and actively Participants in our education program (left)
participated in the lessons. and a lecture on environmental protection (right)
Mizuno USA Renovation of a baseball ground and facilities
In October 2009, 11 members of Mizuno USA joined an
activity to renovate a baseball ground and facilities in the
Perkerson Park area in Atlanta, Georgia.
Mizuno Supports Amnesty Film Festival “Mini”
Mizuno, as a cosponsor, supports the Amnesty Film Festival
“Mini” held in Tokyo on March 6, 2010. The event, organized
by Amnesty International Japan, was designed to share
issues facing our society and the rest of the world through
films dealing with such themes as respect for human dignity
and human rights. The lecture delivered on CSR
procurement by Mr. Takahashi, head of the Legal Affairs
Department in 2008 led our company to support the event as
a cosponsor. This event served as a good opportunity for us
to put a renewed focus on our activities to promote CSR
procurement.
Leaflet for the event (left)
and CSR procurement presentation in 2008 (right)
2010 MIZUNO CSR REPORT 28
Business management toward the realization of a sustainable society
To demonstrate active commitment to conservation of the global
Social CSR
environment, a common issue for all humankind, Mizuno is promoting Stakeholder
contribution procurement
satisfaction
CSR-based management on a global scale. Customer
satisfaction 10 focus
Conservation of
the environment
areas of
By engaging in efforts to reduce the globally increasing environmental Corporate Mizuno CSR Disclosure to
governance stakeholders
burdens, such as the development of environmentally friendly products and Compliance
Risk
management
Internal
implementation of environmental conservation activities involving several control
countries and regions, we aim to realize a sustainable society for children of
the next generation.
Commitment
The raison d’être of a company is to contribute
to the realization of a “sustainable society”
In 1991, Mizuno launched a campaign for conservation of the global environment named
“Crew 21.” “Crew 21,” an acronym of Conservation of Resources and Environmental Wave
21, is a project in which we play the roles of crew members of “Spacecraft Earth” and promote
activities to conserve resources and the environment. Since 2004 we have also been
engaged in improving labor conditions and ensuring respect for human rights at our Original
Equipment Manufacturers (OEMs).
Through active commitment to the realization of a “sustainable society” in cooperation with
various stakeholders while creating happy workplaces to develop vital human resources and
improve corporate competitiveness, we aim to become a company needed by society on this
irreplaceable Earth.
Managing Director
Promotion Chief, CSR Promotion Committee Shuzo Kitano
Fiscal 2009 CSR Activities - Objectives & Results
Category Theme Objectives Results Evaluation Remaining Tasks
CSR Operating the CSR Conduct overseas labor audits. Conducted labor audits and implement Increase the number of
Procurement Code Analyze audit results, provide corrective measures at overseas plants (29 labor environment audits
Procurement feedback to relevant sections and plants in China, 7 in other countries) conducted and
enhance corrective actions. Analyzed the audit results, provided commence surveys on
feedback to relevant sections, and Japanese suppliers.
implemented corrective activities through
enhanced follow-ups after audits.
Conservation Developing more Increase the percentage of 24.4% (target unachieved, though both Reinforce items with low
environmentally friendly environmentally friendly products to at sales and percentage increased from percentage of
of the Environment products least 27.5% of sales in Japan. previous year) environmentally friendly
Obtain Eco Marks for at least 3 items. Obtained Eco Marks for 3 items products in sales.
(uniform-related items)
Conservation Achieving environmental Achieve further improvement by Obtained a higher rank in the Nikkei Actively plan and
targets self-support efforts and enhance PR Environmental Management survey; propose environmental
of the Environment activities. President’s comment on the status of conservation activities at
Promote and implement EMS environmental conservation activities was events and exhibitions
activities at overseas offices. published in Nikkei Ecology and Nikkei (including Victory
Business. Clinics).
Checked the CO2 emissions and the Jointly promote
implementation status of environmental continued EMS activities
conservation activities at offices in China, with overseas offices.
Europe and America, to confirm
consistency with activities in Japan and
promote sharing of information.
29 2010 MIZUNO CSR REPORT
CSR Procurement
Responds to Social Trust
Business Management that
Establishment of the Guiding
Principles for Suppliers to the Guiding Principles for Suppliers to the
Mizuno Corporation (excerpt)
Mizuno Corporation
Initiatives to Ensure Adequate Labor Practices
Mizuno expects that its suppliers observe applicable Ban on forced labor, child labor and illegal acts of discrimination; compliance with laws
laws,standards and principles of their respective regarding wages & benefits; appropriate working hours & breaks, compensation for
countries, as stipulated in Article 5 of the Guidelines of overtime, freedom of association & collective bargaining, ban on harassment or
abuse,consideration of health & safety, and compliance with International Labor Standards
the World Federation of the Sporting Goods Industry
(WFSGI), signed on September 1,2002. To seek Observation of environmental laws/regulations,
suppliers’ understanding of these Guidelines, in May and initiatives to preserve the environment;
2004 Mizuno adopted the Guiding Principles for contribution to countries and local communities;
communication,including disclosure of guiding principles;
Suppliers to the Mizuno Corporation, which we partially
and compliance with applicable laws and standards
revised in March 2009 in line with ILO
Responds to Social Expectations
Business Management that
recommendations.
Promotion of CSR Procurement
In compliance with the Guiding Principles for Suppliers We intend to use this Group Rule in selecting our
to the Mizuno Corporation, Mizuno has adopted the original equipment manufacturers (OEMs) and
Group Rule of Supply Chain Management, which extending OEM contracts.
stipulates the Corporation’s CSR procurement criteria By reinforcing CSR procurement, Mizuno intends to
and related procedures, including labor audits and the undertake more transparent and fair corporate
evaluation of plant operations. The Group Rule activities and contribute to the realization of a
comprises procedures for beginning and sustaining sustainable society, the goals declared in the Mizuno’s
transactions. CSR basic philosophy.
Initiatives to Improve the Work Environment at Our Original
CSR procurement
realization of a sustainable society
Business management toward the
Equipment Manufacturers (OEMs)
In compliance with Mizuno’s CSR Procurement Audits in China were conducted by CSR managers at
Code,we are committed to improving labor conditions Shanghai Mizuno; audits in Southeast Asian countries
and the workplace environment at our OEM plants. In were outsourced to a global auditing firm.
addition to respect for basic human rights and
compliance with laws & regulations, we monitor Problems Identified by Audits (at 29 Chinese plants in FY 2009)
individual plants’ commitments concerning labor
conditions, health & safety, and environmental Others Health & safety
(risk of fire)
protection. During fiscal 2009, Mizuno conducted (10.9%)
(28.8%)
audits at 29 plants in China as well as 7 plants in 4 Young labor
( %)
other countries. Health & safety
Health & safety (risk of chemical
(first aid) substances)
(8.0% (16.0%)
Health & safety
(facilities)
(9.1%) Health & safety
(hygiene)
Wages
(12.4%)
(9.9 )
Audit (inspection of fire extinguishers) Audit (meeting)
Staff’s Voice
A company pursues profits while contributing to society, showing interest in society and
promoting civilization of society, with the aim of making continuous development. CSR
audits help promote social morality and human rights protection through ensuring steady
compliance with laws and regulations. Remaining aware of this role, our mission as
auditors is to responsibly conduct audits.
SHANGHAI MIZUNO CORPORATION LTD.
Administration Division Ma Tao
2010 MIZUNO CSR REPORT 30
Business management toward the realization of a sustainable society
Conservation of the Environment
Responds to Social Trust
Business Management that
Presenting a sound and healthy sports scene to
people and to mother earth
Mizuno Environmental Policy
To promote realization of a “sustainable society,” Mizuno Corporation and Mizuno Group companies will
actively contribute to the conservation of the global environment in all business activities and actions of all
individuals under the slogan of “Presenting a sound and healthy sports scene to people and to mother earth,”
based on a recognition that conservation of the global environment is one of the critical common challenges for
all humankind.
Responds to Social Expectations
Business Management that
1. We will develop and provide environmentally friendly products and services.
2. We will promote energy saving, resources saving, pollution prevention and recycling of waste.
3. We will maintain and continuously improve environmental management system.
4. We will observe environment-related laws, ordinances and other requirements.
5. We will offer education and training programs to encourage all executives and employees to work to implement our
environmental policies, and also work to enhance understanding by the stakeholders.
6. We will disclose our environmental policies and the status of environmental conservation activities widely to
the public.
7. To ensure realization of the above policies, we will set specific environmental objectives and targets so that
systematic efforts can be made to achieve the targets.
Conservation of the environment
realization of a sustainable society
Business management toward the
Promotion Structure for the Environmental Management System
The Mizuno Group has established its environmental OSAKA HEAD OFFICE
management system (see chart below). In the Crew All Department in OSAKA HEAD OFFICE, NAGOYA BRANCH OFFICE, NAGANO
SALES OFFICE, KYUSHU BRANCH OFFICE, MINAMI KYUSHU SALES
21 Committee, members discuss important policies OFFICE, OKINAWA SALES OFFICE, HIROSHIMA SALES OFFICE, SHIKOKU
SALES OFFICE, HOKURIKU SALES OFFICE, MIZUNO AVAIL CORPORATION ,
and challenges concerning our activities to conserve MIZUNO WELLNESS CO., LTD.
the global environment.
TOKYO HEAD OFFICE
All Department in TOKYO HEAD OFFICE, OMIYA SALES OFFICE, ATSUGI
SALES OFFICE,NIIGATA SALES OFFICE, HOKKAIDO SALES OFFICE, SENDAI
SALES OFFICE, MORIOKA SALES OFFICE, MIZUNO ALPHA SERVICE CO.,
LTD.
Organization of Mizuno Environmental Management
OSAKA STORE
OSAKA STORE Retail Sales Department
Person
responsible for
Top executive Environmental TOKYO STORE
Management TOKYO STORE Retail Sales Department
CREW21 ECO Products MIZUNO TECHNICS CORPORATION
Audit Team Committee Project
MIZUNO RUNBIRD CO., LTD.
Project Owner :
Global MIZUNO INDUSTRY AYAMA CO., LTD.
CSR Office
MIZUNO INDUSTRY HAGA CO., LTD.
MIZUNO INDUSTRY HIKAMI CO., LTD.
MIZUNO INDUSTRY SHIKOKU CO., LTD.
Consolidated subsidiary
31 2010 MIZUNO CSR REPORT
Responds to Social Trust
Business Management that
Business activities and environmental burdens (INPUT and OUTPUT)
A summary of the resources and energy introduced for the business activities in Japan and the greenhouse gases and
waste emitted in fiscal 2009 is shown below. By correctly understanding the environmental burdens generated in business
activities, we promote efficient use of energy and resources.
Electricity 12.0 Light oil 39.6
Regional cooling and heating 10,630 Copy paper 28.5
Responds to Social Expectations
Business Management that
Urban gas 28,000 Printed matter 665.5
LP gas 104.3 Forms and slips 104.8
Kerosene 24.5 Cardboard boxes 1,429.1
Gasoline 851.5 Water 39,000
Input energy
resources
Development/manufacturing Sale
Conservation of the environment
realization of a sustainable society
Business management toward the
Disposal
CO2 9,809.1 Industrial waste 142.2
NOx 7,707.0 Regular burnable garbage 54.1
Wastewater 39,000
Staff’s Voice
I am in charge of forms/data provision and OA tool education. I provide support for users of the
“e-form tool” and “internal data extraction tool” so as to contribute to the reduced paper
consumption of the entire company. Taking the opportunity of becoming a staff member
responsible for environmental initiatives, I started keeping my own “environmental household
accounts.” Since this shows the degrees of “eco-contribution” in my private life in numerical
figures, I enjoy seeing month-on-month comparison of figures. I will try to offer many members in
my department opportunities to raise their environmental awareness.
Information Systems Dept. Eri SAWADA
2010 MIZUNO CSR REPORT 32
Business management toward the realization of a sustainable society
Conservation of the Environment
Responds to Social Trust
Business Management that
FY2009 Environmental Accounting Report
The cost for environmental conservation in fiscal 2009 was For the environmental conservation activities, quantitative
calculated by aggregating the investments and expenses of effects are basically presented for representative items
all offices of Mizuno Corporation and its six domestic though financial effects are also added if they are
production subsidiaries, in accordance with the 2005 determined.
guideline of the Ministry of the Environment.
FY2009 Environmental Conservation Cost
The cost for environmental conservation in fiscal 2009 includes year despite a rise in labor cost, due to a decrease in
3.58 million yen in investments (102.3% of previous year) and environmental advertising costs and materials cost associated
Responds to Social Expectations
Business Management that
202.71 million yen in expenses (95.8% of previous year). The with the development of the wind power generator blades.
total amount of expenses decreased by 4.2% from the previous Unit: 10,000 yen
Categories of environmental FY2009 results
Major activities Amount of Amount of
conservation costs investments expenses
Cost within our business area 20 5,590
Cost for pollution prevention Checkup and inspection/analysis 0 105
1
Cost for global environment conservation Introduction of energy-saving equipment 0 244
Cost for resources recycling Recycling of waste, use of recycled materials, introduction of energy-saving equipment and software 20 5,241
2 Upstream/downstream cost Recycling contract, green procurement 0 854
3 Cost for management activities ISO14001 management, external communication, environment-related PR and advertisement 0 8,839
4 Research and development cost Research and development of environment-friendly products 338 4,865
5 Cost for social activities Cleaning up of the offices’ neighborhood, contributions to Donguri-no-kai, etc. 0 123
Conservation of the environment
realization of a sustainable society
Business management toward the
6 Environmental damage cost 0 0
7 Other cost relevant to environmental conservation 0 0
Total 358 20,271
Year-on-year 102.3% 95.8%
Target period: Apr. 2009 – Mar. 2010
FY2009 Effects of Environmental Conservation Measures
Measures for environmental conservation in fiscal 2009 marked 2008, partly due to a decline in their unit prices. The amount of
the effects shown in the table below. Though the use of gasoline industrial waste was substantially reduced as a result of the
and light oil increased slightly along with the expanded sales expanded initiative of selling waste as resources.
activities, the reduction effect was 11.5% higher than that of
Reduction effects (quantitative effects)
Environmental aspect FY2008 result FY2009 result Reduction effect Year-on-year
Electricity (10,000 kWh) 1,223 1,196 − 27 9 7 .8 %
Gases (m3) 82,112 83,295 1,183 1 0 1 .4 %
Energy-saving, Gasoline, light oil (kl) 878 891 13 1 0 1 .5 %
resources-saving
Kerosene (kl) 22 24 2 11 0 .7 %
Clean water (m ) 3
39,091 38,566 −525 9 8 .7 %
Amount of regular waste incineration (t) 56 54 −2 9 6 .3 %
Amount of industrial waste (t) 220 142 − 77 6 4 .8 %
Target period: Apr. 2009 – Mar. 2010
Reduction effect (financial effect) Unit: 10,000 yen
Environmental aspect FY2008 result FY2009 result Reduction effect Year-on-year
Amount of payments for electricity, gas, gasoline, light oil, kerosene and water 49,774 46,184 −3,590 92.8%
Target period: Apr. 2009 – Mar. 2010
33 2010 MIZUNO CSR REPORT
Responds to Social Trust
Business Management that
Critical Objectives in Fiscal 2009
Mizuno Group has been working to achieve the objectives reducing environmental burdens, we were also engaged in
below in accordance with the new 2007-2010 mid-term plan. the development of environment-friendly products and
In fiscal 2009, we were actively committed to energy saving, enhancement of the environment-friendly activities in sports
resources conservation and reduction of waste, hoping to events.
prevent global warming. In addition to the efforts of
Reduce CO2 emissions
1
Reducing environmental
The consumption amounts of electricity, gas, kerosene, gasoline and light oil,
burdens which had been controlled separately until fiscal 2006, were integrated after
converting to CO2 emissions.
Responds to Social Expectations
Business Management that
2
Reduce copy paper consumption
Conservation of
Reduce cardboard box consumption
resources
Reduce printed matters
Reduce use of paper forms and slips
Reduce water consumption
To promote effective use of limited resources so as to prevent their depletion,
we set specific reduction targets for the above five items in implementing
activities for resources conservation.
3 Reducing industrial waste Reduce the amount of waste generated in production processes
Conservation of the environment
realization of a sustainable society
Business management toward the
Aiming to form a recycle-oriented society, Mizuno is working to control and
recycle the waste generated in production processes.
Raise the purchasing sector’s green purchasing ratio
4
Purchasing environmentally in non-production materials
friendly materials and goods To promote prioritized use of office goods and services with low environmental
burdens, Mizuno has set a unique green purchasing list with the aim of
encouraging green purchasing activities.
5
Promote activities for environmental conservation
Development of environmentally in Mizuno-sponsored sports events and exhibitions
friendly products, activities and We promote environmentally friendly activities in Mizuno-sponsored sports
services events and new products exhibitions held in various regions.
Improve the ratio of environmentally friendly products in total sales
Through product development under the six basic concepts of the
development of environmentally friendly products, we are working to increase
sales of earth-friendly products.
Staff’s Voice
I am responsible for the work concerning intellectual property rights relevant to newly developed
products, including application/survey for patents, designs and trademarks and external
negotiations. Along with the efforts of achieving the company-wide goal of increased ratio of
environmentally friendly products in sales, the number of patent applications for related products
is expected to rise and thus the number of decisions to be made and matters to be discussed is
also expected to increase substantially. I am sure that each case I will handle is important and I
may sometimes face difficulties, but taking this opportunity as a chance to expand my business
capability, I hope to use intellectual properties to promote our environmentally friendly products.
Legal Affairs Department
Intellectual Property Section Kiyoshi SUGIMOTO
2010 MIZUNO CSR REPORT 34
Business management toward the realization of a sustainable society
Conservation of the Environment
Responds to Social Trust
Business Management that
FY2009 Activities Report
1 Reducing environmental burdens
Reduce CO2 emissions
In fiscal 2009, though partly due to a decrease in production (t-CO2) Results Per-sales volume index number
16,000 120
volume associated with the economic downturn, our enhanced 107.8 107.6
103.3 105.1 101.5
energy-saving efforts in all offices in Japan resulted in 1.4% 14,000
100.0 97.7
93.7 100
93.9
13,166.8 87.8
reduction of total CO 2 emissions compared to the fiscal 2008 12,716.7
12,176.0
result. 12,000 11,490.0 11,532.4 11,344.8 80
10,967.5 11,035.3
Responds to Social Expectations
Business Management that
In terms of per-sales volume index number, however, an 9,946.3 9,809.1
10,000 60
increase of 5.9 points from fiscal 2008 was marked due to a
decrease in sales in Japan. 8,000 40
Though we already achieved the CO2 emissions target for fiscal
6,000 20
2010 in 2008, two years earlier than planned, we will continue to
actively promote energy saving in a way that allows us to 4,000 0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
balance business activities and environmental preservation. (fiscal year)
Topics
SMBC Environmental Friendliness
Assessment Loan
Mizuno was granted the SMBC Environmental Friendliness households registered for participation in the project in the
Assessment Loan, a lending program launched by Sumitomo five months up to March 2010. Under this project,
Conservation of the environment
realization of a sustainable society
Business management toward the
Mitsui Banking Corporation to provide financial support for participating households are encouraged to not only record
businesses actively engaging in conservation of the their energy consumption but also introduce environmentally
environment. friendly activities they are promoting in their households. For
Under the SMBC Environmental Friendliness Assessment families engaging in excellent or unique activities, “Mizuno
Loan system, environmental friendliness of a company is Environmental Household Accounts Award” was given.
evaluated based on a special assessment standard prepared We will increase the number of households participating in
by The Japan Research Institute, and the terms and the Environmental Household Accounts project, hoping to
conditions of each loan is increase the number of households that are friendly to the
determined depending on Earth and the household budget.
the results of the evaluation.
Our environmental
friendliness in overall Teleconferencing System Introduced
business management was to Reduce the Number of Business
highly evaluated, with Trips for Meetings
particularly high scores in
such aspects as “awareness A teleconferencing system is introduced in four offices in
of environmental load,” Japan—the Osaka Head Office, Tokyo Head Office, Nagoya
“environmental management Branch and Mizuno Technics—and four overseas offices:
system” and “development of Shanghai Mizuno, Mizuno China, Mizuno Hong Kong and the
e nviron m ent ally f r iendly Bangkok Office of Mizuno Hong Kong, with the aim of
products.” reducing the number of business trips between offices and
thereby reducing the environmental loads generated by all
Mizuno environmental household the transportation.
accounts
To encourage its employees and their family members to
promote eco-life, Mizuno launched the “Mizuno
Environmental Household Accounts” project in November
2009 targeting all of its employees in Japan. About 600
35 2010 MIZUNO CSR REPORT
Responds to Social Trust
Business Management that
2 Conservation of resources
Reduce copy paper consumption Reduce use of paper forms and slips
Copy paper consumption (weight) was reduced by 1.2% The amount (weight) of various paper forms and slips used in the
compared to fiscal 2008. Reasons for the reduction include the entire company was reduced by 9.1% compared to fiscal 2008.
attitudes of saving printing of internal documents, using the back Reasons for the reduction include promotion of paperless
of used paper or printing on both sides, and promoting through increased use of electronic forms and elimination of
concentrated printing. unnecessary slips through periodical reviews.
Responds to Social Expectations
Business Management that
(t) Results Per-sales volume index number (t) Results Per-sales volume index number
50 120 200
109.8 100.0
97.0 100
45 100.0 180
97.1 97.5 168.6
92.6 95.8 100 86.6
40 89.4 87.7 92.2 91.2 160
36.7 36.1 146.5 80.4 81.6 79.5 79.4 78.2
73.2 78.4 80
35 140
80 123.3
29.2 29.3 30.4 30.2 28.8 119.6
30 28.5 120 112.9 117.4 115.3
27.7 27.3 112.2
106.1 104.8 60
25 60 100
20 80
40 40
15 60
10 40 20
20
5 20
0 0 0 0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
(fiscal year) (fiscal year)
Reduce cardboard box consumption Reduce water consumption
Cardboard box consumption (weight) was reduced by 6.2% The amount (volume) of clean water used in the entire company
Conservation of the environment
realization of a sustainable society
Business management toward the
compared to fiscal 2008. Reasons for the reduction include was reduced by 1.3% compared to fiscal 2008. Reasons for the
reduction in the number of types of cardboard boxes, promotion reduction include the increased installation of water-saving
of integrated packaging and increased use of used cardboard facilities and frequent water-saving actions taken in kitchens and
boxes. bathrooms.
(t) Results Per-sales volume index number (m3) Results
1,800 120 70,000
112.6 112.7 114.4 58,971
1,700 110.2 108.5 106.2 106.9 106.3 60,000
99.7 100
52,600
1,600 1,570.9 1,551.2 48,965 48,516
1,524.3 50,000 44,995
1,489.4 80 44,201
1,494.7
1,500 39,091 38,566
1,420.3 1,415.4 1,432.8 1,429.1 40,000
1,400 60
1,346.8
30,000
1,300
40
20,000
1,200
20 10,000
1,100
1,000 0 0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2002 2003 2004 2005 2006 2007 2008 2009
(fiscal year) (fiscal year)
Per-sales volume index number: index number of the volume of
Reduce printed matter environmental load per sales (environmental impact/consolidated sales in
Japan),assuming the level of fiscal 2000 to be 100
The amount (weight) of printed matter made in the entire company Denominator of per-sales industrial waste volume: sales of manufacturing
such as catalogues and calendars was reduced by 15.2% plants in Japan al consolidated sales: sales in Europe,America, Asia and
compared to fiscal 2008. Reasons for the reduction include careful Oceania
consideration to appropriate quantity of printed matter, an attitude Domestic consolidated sales: global consolidated sales: sales in Europe,
America, Asia and Oceania
continued from the previous year, promoting reduction of the
number of catalogues, in particular, consisting of many pages.
(t) Results Per-sales volume index number
1,200
117.4 120.3 122.7 119.7
110.3 120
108.1 109.1 106.3
1,000 100.0
893.1 915.6 97.6
864.8 859.0 100
857.4 830.3
790.2 806.3 784.7
800
80
665.5
600
60
400
40
200 20
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
(fiscal year)
0
2010 MIZUNO CSR REPORT 36
Business management toward the realization of a sustainable society
Conservation of the Environment
Responds to Social Trust
Business Management that
3 Reducing industrial waste
Reduce the amount of waste generated in production processes
Results Per-sales volume index number
The amount of industrial waste generated in six plants of our (t)
1,000 140.9 150.0
production subsidiaries (weight) was reduced by 35.2% 900
134.3
130.0
compared to fiscal 2008. This reduction is partly due to the 800
100.0 101.8 110.0
attempt at Mizuno Technics Corporation, the largest plant among 700 96.7
99.4
90.0
the production subsidiaries, to convert the handling of part of its 600 571.6 553.1 537.3
Responds to Social Expectations
Business Management that
470.9 467.8 487.1
waste from commissioned disposal as industrial waste to paid 500 70.0
400 50.8
trading. 33.5
50.0
300
219.5 30.0
200
142.2
100 10.0
0 -10.0
2002 2003 2004 2005 2006 2007 2008 2009
(fiscal year)
4 Purchasing environmentally friendly materials and goods
Raise the purchasing sector’s green purchasing ratio in non-production materials
Results
From the viewpoint of reducing environmental load as much as (%)
90.0 85.3
possible, the purchasing sector set a green purchasing list 78.5
82.4
78.6
80.0 76.6
Conservation of the environment
realization of a sustainable society
Business management toward the
74.0
unique to Mizuno to encourage active green purchasing 70.0
71.3
64.0
activities. This resulted in 85.3% of the green purchasing ratio in 60.0
60.0
55.0
fiscal 2009, a 6.7 point increase from fiscal 2008. 50.0
This improvement is attributed mainly to the increased number of 40.0
environmentally friendly items in stationery, internal printing 30.0
paper, paper bags, etc. 20.0
10.0
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
(fiscal year)
5 Development of environmentally friendly products, activities and services
Promote activities for environmental conservation in Mizuno-sponsored
events and exhibitions
We actively promoted environmental conservation activities in all (Number of activities) Results
Mizuno-sponsored events and exhibitions by means of exhibiting 350 331
environmentally friendly products, posters and panels, 300 284 290
261 268
distributing our CSR reports to demonstrate our environmental 250 244
activities, etc. This resulted in implementation of 331
200
environmental activities throughout Japan, an increase of 41 167
150
activities from fiscal 2008.
100
50
0
2003 2004 2005 2006 2007 2008 2009
(fiscal year)
37 2010 MIZUNO CSR REPORT
Responds to Social Trust
Business Management that
Improve the ratio of environmentally Sales of environmentally friendly products (100 million yen)
Ratio of environmentally friendly products in total sales (%)
friendly products in total sales
Ratio of environmentally friendly
(100 million yen) (%)
24.4
products in total sales (%)
350 25
We actively promoted the development of environmentally 23.4
Sales of environmentally
21.8 21.6
friendly products to improve the ratio of such products in total 300
friendly products
19.4 271.1 268.1 20
18.2 251.0 261.3
sales, which resulted in the improved ratio of 24.4%, a 1.0 point 250
15.5 221.3
202.2
increase from fiscal 2008. 200
175.4
15
150
10
100
3.3 5
50 51.2
Responds to Social Expectations
Business Management that
0 0
2000 2003 2004 2005 2006 2007 2008 2009 (fiscal year)
Figures provided as sales represent the sales of the products that meet the six concepts (see p. 39),
and the ratio represents the percentage of environmentally friendly products in total sales in Japan.
Topics
Development of blades Use of the carbon offset
for wind power generators New Year’s postcards
Mizuno Technics Corporation, an affiliated subsidiary, has Mizuno used 30,000 carbon offset postcards for New Year’ s
developed new blades for wind power generators called “City greeting in 2010. This means total 150,000 yen (5 yen per
Wind” as part of its efforts to enhance new business fields. card) was contributed to projects to promote prevention of
For these blades, carbon FRP (to which the carbon forming global warming.
process technology Mizuno has cultivated in manufacturing
of golf clubs is applied) is used instead of aluminum, which is Mizuno Global Environmental Week
Conservation of the environment
realization of a sustainable society
Business management toward the
the major material currently used widely.
This City Wind blade was highly During the Mizuno Global Environmental Week from June 1
recognized for its uniqueness and high to 7 every year, we clean the vicinity of our establishments in
level of carbon FRP forming and outside Japan. In
technology adopted, and was 2009, we cleaned the
introduced on the front page of the neighborhoods of
Nikkei Sangyo Shimbun. establishments of
Mizuno overseas
Participation in the carbon footprint trial subsidiaries and
branches (partly), and
project and an eco-products exhibition of all offices in Japan.
Mizuno participated in the trial project for carbon footprint
calculation and display promoted by the Japanese On April 22, 2009, Mizuno Canada held an event titled “Earth
government and worked in cooperation with other companies Day 2009 @ Mizuno Canada,” in which
to establish rules for CO 2 calculation. These rules were participants, who had registered on an
approved by the national government on December 2. We entry sheet prepared in advance,
displayed two types of uniforms produced by Mizuno worked for about an hour in two teams
Technics Corporation that display CO2 to clean and green the office
calculated using these rules in the neighborhood, in the end gathering 10
Carbon Footprint corner of the b a g s o f g a r b a g e i n t o t a l . A l l s t a ff
“Eco-Products 2009”, an event held at members of Mizuno Canada
the Tokyo Big Sight from December 10 participated voluntarily in this event.
to 12.
Display of eco-products
Controlling chemical substances
We have established a Chemical Substance Control Code
with the aim of preventing use of harmful chemical
substances in our products and guaranteeing product safety.
We check Mizuno products based on the Harmful Chemical
Substances List prepared in accordance with the latest laws
and regulations of various countries and regions, to ensure
that we manufacture only safe products.
2010 MIZUNO CSR REPORT 38
Business management toward the realization of a sustainable society
Development of Environmentally Friendly Products
We will further promote development of environmentally friendly products.
Responds to Social Trust
Business Management that
Mizuno has been developing various environmentally friendly products based on the six concepts.
We will broaden our focus of product development to the entire lifecycle covering material procurement, production, transport, sales,
use and disposal.
1. Development of products using recycled materials
Products using recycled materials in part or whole. The easiest concept to implement, high performance
products can be made by combining recycled materials with other materials.
Running shoes
The artificial leather for our
shoes uses fabric made from
recycled PET bottles.
Responds to Social Expectations
Business Management that
Concept
1
Development
Baseball ball Baseball accessories of products using
This ball is made from wool yarn Baseball daypacks, shoe cases and bat recycled materials
containing recycled acrylic yarn. cases that use recycled PET fabric for
60% of the outer layers. Use recycled materials.
2. Development of products that conserve the environment
Concept
Six Co
2
Products that do not have an adverse effect on the environment when using them or
when disposing of them after use. Long-life products.
for dev
environ
Conservation of the environment
realization of a sustainable society
Business management toward the
Development
of products that conserve
Bat for
Baseball spikes
the environment
Lengthen products lives and
friendly
rubber-ball Made with a long-life minimize their impacts on
baseball design introducing
the environment during and
Mizuno deve
This bat features long-life design;the super-hard spikes with
a durability about three after their service life. environ
part for hitting balls is replaceable.
times longer than the friendly pro
conventional type. on these
Concept
Replacement Area
Walking shoes
Development
3
Made with a long-life design that
allows partial repairs to be done of products that
easily. The heel part can be promote energy savings
easily resoled.
Enhance product energy
3. Development of products that promote energy savings efficiency and
promote energy
savings.
Energy-efficient products and cool & warm wear using “Ice Touch,” a fabric that keeps the skin cool and dry,
and “Breath Thermo,” a thermal material that generates heat.
Cool-feeling fabric
“Ice Touch” To c o n s e r v e e n e r g y, o ff i c e s a r e
Pitching machine encouraged to set their thermostats to
Effectively expels
This pitching machine, 28 in summer and 20 in winter.
vaporization heat and
incorporating a compact Mizuno has developed cool & warm
cools down the skin.
motor, consumes less power. wears that ensure comfortableness in
such office environments.
Protecting the global environment by saving energy
Heat-generating fabric
“Breath Thermo” Summer Recommended room Winter
Effectively transform 28 temperatures 20
moisture into heat. As a raw
fabric, its heating value is
around three times that of Cool & warm
wool (in-house comparison). wear
39 2010 MIZUNO CSR REPORT
Responds to Social Trust
Business Management that
4. Development of products manufactured using ecologically friendly processes
Products that do not produce any environmentally harmful waste during the production process. Products
that are made while minimizing waste and toxic substances produced by the factory.
Responds to Social Expectations
Business Management that
Concept
4
Development of
products manufactured
using ecologically Running shoes Ozone-bleach wear/towel
friendly processes Using plant-derived resins, the Ozone-bleached (using ozone that helps cut energy consumption instead of
product helps cut oil consumption high-temperature refining and bleaching) textile products that contribute to
Reduce environmental
and CO2 emissions. the reduction of CO2 emissions.
impacts of manufacturing
processes. Efficient use of Waste from products
ncepts Concept
eloping 5 Accessories made
mentally
Conservation of the environment
realization of a sustainable society
Business management toward the
from unused parts of
Development wooden baseball bats
of products using cyclic
products materials
Reprocess used
lops various materials for reuse. Golf club grips
mentally Golf club heads Grips use rubber chips Accessories made (of
ducts based To reduce waste from generated in the leather) from unused
manufacturing processes, manufacturing process. parts of Baseball
concepts. Mizuno uses common face Gloves
materials.
Concept
6 5. Development of products
using cyclic materials
Development
of products using Products that are collected after use, retooled and
semi-cyclic materials reused.
Transform used
materials for reuse School sportswear
Mizuno collects and recycles used school sportswear to
produce synthetic fibers for use in sportswear.
6. Development of products using
semi-cyclic materials We are emphasizing to the public that these are
environmentally friendly products by using the
Products that are collected and retooled after use in the same manner as
products using cyclic materials, but are then transformed into a different type
“Eco-mark” and “Mizuno Environment Label”.
of material before reuse.
This mark is given to products that Japan Environment
Association has recognized as being environmentally
friendly in all life-stages from production to disposal.
Sportswear parts made
from recycled fabrics
This mark is given to those environmentally friendly
products that clear Mizuno’s own environmental
standards. These marks are placed on the product
package, price label and in catalogues.
2010 MIZUNO CSR REPORT 40
Business management toward the realization of a sustainable society
Conservation of the Environment
Responds to Social Trust
Business Management that
Activities to Conserve the Global Environment
ISO 14001 Assessment
ISO 14001 Periodic Assessment
and Registration
In 1997, Mizuno’s Yoro Factory (now Mizuno Technics From November 16 to 18, 2009, Mizuno received an ISO 14001
Corporation) became the first in the Japanese sporting goods periodic assessment, conducted by an external assessment
industry to obtain ISO 14001 certification. By 2002 all our body. Despite receiving four recommendations for improvement,
establishments in Japan (including 6 manufacturing subsidiaries) Mizuno’s environmental initiatives were valued highly, particularly
obtained the certification. In 2004 Shanghai Mizuno, our largest in terms of environmental information systems and employees
overseas operation, was certified, followed by Taiwan Mizuno in commitment to environmental protection.
February 2008. All these establishments have renewed their
registration. Mizuno will continue its efforts to fulfill its
Responds to Social Expectations
Business Management that
Environmental Policy.
HOKKAIDO
SALES OFFICE
MORIOKA
SALES OFFICE
SHANGHAI MIZUNO
Conservation of the environment
realization of a sustainable society
Business management toward the
CORPORATION LTD.
NIIGATA
MIZUNO INDUSTRY AYAMA CO., LTD. SALES OFFICE
NAGANO SENDAI
MIZUNO INDUSTRY HIKAMI CO., LTD. SALES OFFICE SALES OFFICE
MIZUNO (TAIWAN)
MIZUNO INDUSTRY HAGA CO., LTD. HOKURIKU
CORPORATION
SALES OFFICE
(TAIPEI, GAOXIONG)
MIZUNO RUNBIRD CO., LTD.
OMIYA
SALES OFFICE
HIROSHIMA SALES OFFICE
TOKYO HEAD OFFICE
KYUSHU BRANCH OFFICE
MINAMI KYUSHU TOKYO STORE
SALES OFFICE
ATSUGI SALES OFFICE
MIZUNO TECHNICS
CORPORATION
OSAKA STORE NAGOYA
OKINAWA
BRANCH OFFICE
SALES OFFICE
OSAKA HEAD OFFICE
MIZUNO INDUSTRY
SHIKOKU CO., LTD.
SHIKOKU SALES OFFICE
Registered Establishments in Japan (March 2010) Registered Establishments outside Japan (March 2010)
MIZUNO CORPORATION OSAKA HEAD OFFICE MIZUNO TECHNICS CORPORATION SHANGHAI MIZUNO CORPORATION LTD.
NAGOYA BRANCH OFFICE, KYUSHU BRANCH OFFICE,
NAGANO SALES OFFICE, HOKURIKU SALES OFFICE, MIZUNO INDUSTRY HAGA CO., LTD. MIZUNO (TAIWAN) CORPORATION
HIROSHIMA SALES OFFICE, SHIKOKU SALES OFFICE,
MINAMI KYUSHU SALES OFFICE, OKINAWA SALES OFFICE, MIZUNO INDUSTRY HIKAMI CO., LTD.
MIZUNO AVAIL CORPORATION, MIZUNO WELLNESS CO., LTD.
MIZUNO INDUSTRY AYAMA CO., LTD.
MIZUNO CORPORATION OSAKA STORE
MIZUNO INDUSTRY SHIKOKU CO., LTD.
MIZUNO CORPORATION TOKYO HEAD OFFICE
HOKKAIDO SALES OFFICE, MORIOKA SALES OFFICE,
MIZUNO RUNBIRD CO., LTD.
SENDAI SALES OFFICE, NIIGATA SALES OFFICE,
ATSUGI SALES OFFICE, OMIYA SALES OFFICE,
MIZUNO ALPHA SERVICE CO., LTD.
MIZUNO CORPORATION TOKYO STORE
41 2010 MIZUNO CSR REPORT
Responds to Social Trust
Business Management that
Environmental Objectives in Fiscal 2010
For fiscal 2010, Mizuno has set the objectives indicated We w i l l c o n t i n u e t o p r o m o t e e ff i c i e n t e n e r g y u s e a n d
below,based on the new 2007-2010 mid-term plan, prepared in conservation of resources in our business activities, focusing
fiscal 2006. mainly on the reduction of CO2 emissions with the hope of
preventing global warming.
Objectives Environmental aspect Unit FY2000 results FY2010 targets Compared to FY2009 Compared to FY2000
Responds to Social Expectations
Business Management that
t-CO 2 13,166.77 9,495.78 3.2%Reduction 27.9%Reduction
Reducing environmental CO2 emissions
burdens Per-sales volume
100.0 88.6 5.1points improvement 11.4points improvement
index number
t 36.7 25.8 9.3%Reduction 27.9%Reduction
Copy paper consumption Per-sales volume
index number 100.0 86.4 12.1points improvement 13.6points improvement
t 1,570.9 1,420.5 0.6%Reduction 9.6%Reduction
Cardboard box
consumption Per-sales volume
100.0 111.1 3.3points improvement 11.1points increase
index number
t 857.4 632.2 5.0%Reduction 26.3%Reduction
Conservation of Amount of printed matters
Per-sales volume 7.0points improvement
resources index number 100.0 90.6 9.4points improvement
t 168.6 103.8 1.0%Reduction 38.4%Reduction
Use of paper forms
and slips Per-sales volume
100.0 75.7 2.5points improvement 24.3points improvement
index number
35.1%
Conservation of the environment
realization of a sustainable society
Business management toward the
m3 58,971 0.8%
Water consumption 38,246 Reduction
(FY2002 result) Reduction (Ratio compared to FY2002)
571.6 1.5% 75.5%
Reducing industrial Amount of waste t
(FY2002 result) 140.0 Reduction
Reduction
waste generated in
Per-sales volume
production processes index number 100.0 33.7 0.2points improvement 66.3points improvement
Purchasing Ratio of green items
environmentally 0.7points 31.0points
purchased by % 55.0 86.0 increase increase
friendly materials the purchasing sector
and goods
Activities for
219cases 383cases
environmental conservation Number
167 550
Development of
of cases increase increase
in events and exhibitions (FY2003 result) (Ratio compared to FY2003)
environmentally
friendly products,
activities and services Ratio of 5.6points 26.7points
environmentally friendly % 3.3 30.0 increase increase
products in total sales
Per-sales volume index number: index number of the volume of environmental load per sales (environmental impact/consolidated sales in Japan),
assuming the level of fiscal 2000 to be 100
Denominator of per-sales industrial waste volume: sales of manufacturing plants in Japan al consolidated sales: sales in Europe,America, Asia and Oceania
Domestic consolidated sales: global consolidated sales: sales in Europe, America, Asia and Oceania
2010 MIZUNO CSR REPORT 42
2010 MIZUNO CSR Report
MIZUNO Corporate Social Responsibility Report
Published: June 2010, MIZUNO Corporation
