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					Regional Tourism Profile, 2008                                                                                                                          Tables available in pdf format

CMA535: Toronto

Travel Statistics in CMA535, 2008
    Table      1.1: Person Visits: Length of Stay
    Table      1.2: Person Visits by Origin (Top 10 Ontario Census Divisions)
    Table      1.3: Person Visits by Origin (Top 10 Provinces, States or Countries)*
    Table      1.4: Person Visits: Main Purpose of Trip
    Table      1.5: Person Visits: Calendar Quarter
    Table      1.6: Person Visits: Party Size and Composition
    Table      1.7: Person Visits: Travellers' Age
    Table      1.8: Person Visits: Trip Activities
    Table      1.9: Average Length of Stay by Origin
    Table      1.10: Total Nights Spent by Accommodation Type
    Table      1.11: Total Visitor Spending
    Table      1.12: Average Visitor Spending
    Table      1.13: Total Visitor Spending: Category
    Table      1.14: Total Tourism Receipts

Historical Data for CMA535
    Table 2.1: Historical Person Visits by Origin
    Table 2.2: Historical Visitor Spending by Origin
    Table 2.3: Hotel Occupancy Rates and Revenue per Room

Tourism Related Establishments in CMA535, 2008
    Table      4.1:   Accommodation
    Table      4.2:   Arts, Entertainment and Recreation
    Table      4.3:   Food and Beverage
    Table      4.4:   Transportation
    Table      4.5:   Travel Services
    Table      4.6:   Retail and Other Services
    Table      4.7:   Total Tourism-related Establishments




Travel Statistics in CMA535, 2008
Source:
This analysis is based on Statistics Canada microdata which contain anonymised data collected in the Travel Survey of Residents of
Canada and the International Travel Survey. All computations on these microdata were prepared by the Ontario Ministry of
Tourism and Culture and the responsibility for the use and interpretation of these data is entirely that of the authors.

Table 1.1: Person Visits: Length of Stay

                                                            Total Visits   Overnight Visits   Same-Day Visits
                                                              (000s)           (000s)             (000s)
Total Visits                                                    25,602           10,113              15,489
 Ontario                                                        20,036             5,399             14,637
 Other Canada                                                    1,251             1,177                   74
 U.S.                                                            2,654             2,146                  508
 Overseas                                                        1,661             1,390                  270




Table 1.2: Person Visits by Origin (Top 10 Ontario Census Divisions)

                                                            Total Visits   Overnight Visits   Same-Day Visits
                                                              (000s)           (000s)             (000s)
CD20: Toronto Metropolitan Municipality                          2,104               444              1,660
CD19: York Regional Municipality                                 1,937               202              1,734
CD43: Simcoe County                                              1,812               369              1,443
CD18: Durham Regional Municipality                               1,774               267              1,507
CD30: Waterloo Regional Municipality                             1,713               317              1,396
CD21: Peel Regional Municipality                                 1,476               379              1,096
CD25: Hamilton-Wentworth Regional Municipality                   1,325               176              1,150
CD24: Halton Regional Municipality                                 966               139                  827
CD26: Niagara Regional Municipality                                820               180                  640
CD23: Wellington County                                            797               175                  623




Table 1.3: Person Visits by Origin (Top 10 Provinces, States or Countries)*

                                                            Total Visits   Overnight Visits   Same-Day Visits
                                                              (000s)           (000s)             (000s)
New York                                                           678               472                  206
Quebec                                                             595               553                   42
Michigan                                                           278               218                   60
United Kingdom                                                     275               236                   39
British Columbia                                                   196               183                   13
Alberta                                                            187               180                     7
California                                                         164               142                   22
Illinois                                                           145               136                     9
Texas                                                              139               131                     8
Ohio                                                               133               114                   19
* Excluded from this list are Ontario, the United States and Canada.


Table 1.4: Person Visits: Main Purpose of Trip
                                                                                    Total Visits (000s)                                                       Overnight Visits (000s)

Origin                                                       Pleasure            VFR*             Business            Other             Pleasure              VFR             Business    Other
Total                                                            8,293           12,318               3,269             1,721               3,019              4,645              1,826      623
 Ontario                                                         6,378           10,468               1,889             1,300               1,460              3,023                601      313
 Other Canada                                                      339               546                  303               62                323                514                281         59
 U.S.                                                              986               627                  795             245                 723                561                697      165
 Overseas                                                          589               677                  281             114                 512                546                246         86
* Visit friend/relative



Table 1.5: Person Visits: Calendar Quarter

                                                                                    Total Visits (000s)                                                       Overnight Visits (000s)

Origin                                                          Q1                Q2                 Q3                Q4                  Q1                 Q2                 Q3        Q4
Total                                                            5,667             6,731              7,171             6,032               2,097              2,735              2,770    2,511
 Ontario                                                         4,769             5,210              5,297             4,760               1,337              1,419              1,229    1,413
 Other Canada                                                      233               301                  365             353                 228                268                346      336
 U.S.                                                              461               736                  845             612                 358                635                650      503
 Overseas                                                          204               484                  664             308                 173                413                545      258



Table 1.6: Person Visits: Party Size and Composition

                                                                              Total Visits                                           Overnight Visits

                                                           Average Party            Party Composition             Average Party              Party Composition
Origin
                                                               Size           Adults Only          w/ Kids            Size             Adults Only          w/ Kids
Total                                                                2.4             85%                  15%               2.2               91%                   9%
 Canada                                                              2.5             84%                  16%               2.4               90%                10%
    Ontario                                                          2.5             83%                  17%               2.4               89%                11%
 U.S.                                                                1.8             92%                   8%               1.8               92%                   8%
 Overseas                                                            1.6             94%                   6%               1.6               94%                   6%
Table 1.7: Person Visits: Travellers' Age

                                                                             Total                                        Canada                                      Ontario                                U.S.                                 Overseas

Age Group (000s)                                                Total                Overnight               Total                 Overnight             Total                  Overnight       Total                Overnight           Total               Overnight
Under 15 Years                                                         265                221                     n/a                    n/a                 n/a                      n/a          179                     155                   86                66
15 - 24 (18 - 24 for Canada)                                      3,731                 1,756                  3,460                  1,521               3,255                    1,327           145                     130              126                   106
25 - 34                                                           4,885                 1,820                  4,308                  1,322               4,092                    1,117           296                     260              281                   238
35 - 44                                                           5,153                 1,765                  4,427                  1,135               4,164                      880           442                     388              284                   241
45 - 54                                                           4,643                 1,751                  3,853                  1,063               3,603                      846           489                     432              302                   255
55 - 64                                                           3,470                 1,435                  2,752                    811               2,619                      681           404                     358              315                   266
65+                                                               2,990                 1,161                  2,487                    724               2,303                      548           298                     268              204                   170
Age not stated                                                         465                203                     n/a                    n/a                 n/a                      n/a          401                     155                   63                48
Average Age                                                        42.5                   41.6                   42.1                   40.3                42.1                     39.7          44.3                   44.4              44.3                  44.4




Table 1.8: Person Visits: Trip Activities

                                                                                                       Total Visits (000s)                                                                                   Overnight Visits (000s)

Activity                                                                              Ontario            Other Canada                U.S.              Overseas                                Ontario              Other Canada         U.S.                Overseas
                                                                Total                                                                                                             Total
Festivals/Fairs                                                        964                384                        60                 188                 331                      786           284                      60              168                   274
Cultural Performances                                             1,883                 1,003                    211                    400                 269                    1,386           603                     210              352                   221
Museums/Art Galleries                                             1,445                   374                    123                    392                 555                    1,266           312                     123              349                   482
Zoos/Aquariums                                                         771                154                        35                 215                 367                      586                64                  32              184                   306
Sports Events                                                     1,145                   728                        95                 184                 138                      717           355                      87              170                   106
Casinos                                                                452                116                        52                     93              191                      403           115                      52                   80               156
Theme Parks                                                            909                545                        58                 106                 199                      453           123                      57                   98               175
Natl/Prov. Nature Parks                                           1,469                   212                    163                    300                 794                    1,264           210                     159              233                   662
Historic Sites                                                    1,519                   162                    119                    447                 791                    1,335           162                     118              372                   682
Any Outdoor/Sports Activity                                       2,527                 1,731                    230                    301                 265                    1,379           701                     213              250                   215
  Boating                                                              398                134                        49                     90              125                      337           122                      42                   68               105
  Golfing                                                              480                364                        47                     31                   37                  211           107                      40                   30                34
  Fishing                                                              140                 61                        16                     39                   24                   99                31                  15                   34                19
  Hunting                                                               12                      5                     1                      5                    1                       9              5                   1                    2                  1
  Downhill Skiing/Snowboarding                                          98                 53                         9                     12                   25                   54                17                   9                   10                18




Table 1.9: Average Length of Stay by Origin

                                                                Total                 Ontario            Other Canada                U.S.              Overseas

Total Nights (000s)                                             35,023                 11,035                        4,647                  6,803            12,538
Avg. nights per trip                                                   1.4                 0.6                            3.7                    2.6                  7.5
Avg. nights per overnight trip                                         3.5                 2.0                            3.9                    3.2                  9.0




Table 1.10: Total Nights Spent by Accommodation Type

                                                                                                         Nights (000s)

Type of Accommodation                                           Total                 Ontario            Other Canada                U.S.              Overseas

Total Person Nights                                             35,023                 11,035                  4,647                  6,803              12,538
   Roofed Commercial                                            10,515                  2,927                  1,552                  3,802               2,233
   Camping/Trailer Park                                                328                197                        12                     68                   51
   Private Home/Cottage/Cabin                                   21,996                  7,793                  3,041                  2,307               8,855
   Other Accommodation                                            2,184                   119                        42                 625               1,398




Table 1.11: Total Visitor Spending

                                                                                                    Visitor Spending ($000s)

                                                                Total                 Ontario            Other Canada                U.S.              Overseas

Total Visitor Spending                                       5,729,850               2,034,879               747,148               1,222,675           1,725,149
   Overnight Visitor Spending                                4,505,728               1,055,586               728,780               1,145,831           1,575,531
   Same-Day Visitor Spending                                 1,224,122                979,293                 18,368                 76,844             149,617




Table 1.12: Average Visitor Spending

                                                                                                      Visitor Spending ($)

                                                                Total                 Ontario            Other Canada                U.S.              Overseas

Average per person                                                     224                102                    597                    461               1,039
Average per person per overnight visit                                 446                196                    619                    534               1,133
Average per person per night                                           129                 96                    157                    168                 126
Average per person per same-day visit                                   79                 67                    249                    151                 553




Table 1.13: Total Visitor Spending: Category

                                                                                                    Visitor Spending ($000s)                                                                       Overnight Visitor Spending ($000s)

Expenditure Category                                            Total                 Ontario            Other Canada                U.S.              Overseas                   Total        Ontario              Other Canada         U.S.                Overseas

Total Visitor Spending                                       5,729,850               2,034,879               747,148               1,222,675           1,725,149                4,505,728     1,055,586                728,780         1,145,831         1,575,531
   Trasport (Total)                                          1,855,878                536,966                279,774                278,171             760,968                 1,394,803      270,248                 268,781          228,206               627,567
       Public Transport                                      1,150,974                129,262                189,012                153,154             679,547                  945,583       112,019                 180,460          106,923               546,181
            Canadian Fares*                                    779,731                     n/a                    n/a               136,848             642,882                  600,538            n/a                    n/a           90,905               509,633
            Other Public Transport                             371,244                129,262                189,012                 16,305              36,664                  345,045       112,019                 180,460           16,018                36,548
       Vehicle Rental                                          123,493                  8,135                 28,971                 55,041              31,346                  122,241         7,371                  28,754           54,780                31,336
       Vehicle Operations                                      462,967                363,830                 45,533                 30,504              23,101                  225,252       130,496                  43,722           27,945                23,089
       Local Transport                                         118,444                 35,739                 16,258                 39,472              26,975                  101,728        20,362                  15,845           38,558                26,962
   Accommodation                                             1,179,100                249,825                169,335                457,470             302,470                 1,179,100      249,825                 169,335          457,470               302,470
   Food & Beverage (Total)                                   1,287,385                611,654                177,883                254,674             243,174                  963,049       311,694                 172,637          241,732               236,985
       Food & Beverage at Stores                               225,842                115,659                 30,017                 36,484              43,683                  157,959        51,989                  29,736           33,824                42,410
       Food & Beverage at Restaurants/Bars                   1,061,543                495,995                147,866                218,190             199,491                  805,089       259,705                 142,901          207,908               194,575
   Recreation/Culture (Total)                                  451,442                204,701                 39,333                110,565              96,843                  331,292        95,167                  38,490          103,210                94,425
       Recreation                                               97,817                 59,156                 10,656                 16,037              11,968                   61,991        25,255                  10,082           14,975                11,678
       Culture                                                 353,625                145,545                 28,677                 94,527              84,875                  269,301        69,912                  28,408           88,235                82,746
   Retail/Other (Total)                                        956,045                431,733                 80,824                121,795             321,693                  637,484       128,652                  79,535          115,213               314,084
       Clothing                                                732,764                306,950                 62,889                 98,080             264,846                  528,315       111,250                  62,812           94,026               260,227
      Other Retail                                               223,281            124,783             17,936             23,715                        56,847                  109,169        17,402                  16,723           21,187                53,858
* Canadian Fares are only available for international visitors. Canadian Fares for Canadian visitors are included in Other Public Transport.



Table 1.14: Total Tourism Receipts

Expenditure Category                                                                                                                                                                            Total Spending ($000s)
Adjusted Visitor Spending                                                                                                                                                                                            6,367,175
Expenditure on public/local transportation spent in Ontario by Canadian residents for travel outside Ontario                                                                                                         3,161,577
Expenditure on private transportation (vehicle rental or operation) spent in Ontario by Canadian residents for travel outside Ontario                                                                                   68,148
Expenditure on travel services in Ontario for travel outside Ontario                                                                                                                                                   748,796
Total tourism receipts                                                                                                                                                                                              10,345,696
Historical Data for CMA535
Source:
This analysis is based on Statistics Canada microdata which contain anonymised data collected in the Travel Survey of Residents of
Canada and the International Travel Survey. All computations on these microdata were prepared by the Ontario Ministry of
Tourism and Culture and the responsibility for the use and interpretation of these data is entirely that of the authors.

Table 2.1: Historical Person Visits by Origin

                                                                          Total                                Ontario                        Other Canada                               U.S.                             Overseas
Year                                                       Total (000s)      Overnight (000s)     Total (000s)     Overnight (000s)   Total (000s)    Overnight (000s)   Total (000s)       Overnight (000s)   Total (000s)    Overnight (000s)
2008                                                           25,602                10,113           20,036                5,399          1,251             1,177            2,654                2,146            1,661               1,390
2007                                                           25,990                10,603           20,022                5,582          1,479             1,362            2,799                2,217            1,690               1,443
2006                                                           24,639                10,234           18,490                5,122          1,327             1,209            3,138                2,471            1,683               1,431




Table 2.2: Historical Visitor Spending by Origin

                                                                          Total                                Ontario                        Other Canada                               U.S.                             Overseas
                                                                                   Overnight                             Overnight                       Overnight                              Overnight                            Overnight
Year                                                      Total ($000s)                          Total ($000s)                        Total ($000s)                      Total ($000s)                         Total ($000s)
                                                                                    ($000s)                               ($000s)                         ($000s)                                ($000s)                              ($000s)
2008                                                       5,729,850              4,505,728       2,034,879              1,055,586       747,148          728,780         1,222,675             1,145,831       1,725,149         1,575,531
2007                                                       5,671,201              4,438,274       2,003,729              1,018,903       705,386          664,462         1,242,846             1,157,086       1,719,240         1,597,823
2006                                                       5,718,568              4,573,827       1,864,749               990,439        604,521          577,493         1,482,965             1,392,321       1,766,333         1,613,574




Table 2.3: Hotel Occupancy Rates and Revenue per Room
Source: PKF Consulting Inc. with reproduction and use of information subject to PKF Disclaimer and Restrictions
as detailed at www.pkfcanada.com                              Hotel
                                                        Occupancy Rate            Revenue Per   Average Daily
Year
                                                             (%)                   Room ($)     Room Rate ($)
2008                                                            66.0%                    90              136
2007                                                            66.8%                    91              136
2006                                                            66.2%                    89              135
2005                                                            66.5%                    86              130
2004                                                            64.8%                    82              126
2003                                                            57.5%                    69              120
2002                                                            64.0%                    84              131
2001                                                            65.7%                    85              130




Tourism Related Establishments in CMA535, 2008
Source: Statistics Canada, Business Register Division

Table 4.1: Accommodation

                                                                                                Number of Establishments by Size of Employment
                                                              Total          Indeterminate*         1 to 19              20 to 49       50 to 99           100+
Accommodation (Total)                                            785                 387                197                    95             41              65
   Hotels                                                        322                 129                  41                   61             34              57
   Motor Hotels                                                   46                  21                  18                    7              0                0
   Resorts                                                        40                  26                   4                    3              2                5
   Motels                                                        133                  68                  61                    4              0                0
   Casino Hotels                                                    0                  0                   0                    0              0                0
   Bed and Breakfast                                              34                  26                   8                    0              0                0
   Housekeeping Cottages and Cabins                               31                  24                   7                    0              0                0
   All Other Traveller Accommodation                              41                  27                  11                    2              1                0
   RV (Recreational Vehicle) Parks and
                                                                   42                    21               20                     1              0                0
   Campgrounds
   Hunting and Fishing Camps                                       20                    12                7                     0              0                1
   Recreational (except Hunting and Fishing) and
                                                                   76                    33               20                   17               4                2
   Vacation Camps




Table 4.2: Arts, Entertainment and Recreation

                                                                                                Number of Establishments by Size of Employment
                                                              Total          Indeterminate*         1 to 19              20 to 49       50 to 99           100+
Arts, Entertainment & Recreation (Total)                       3,661               2,106              1,116                   227            113              99
   Art Dealers                                                   290                 186                102                     2              0                0
   Motion Picture and Video Exhibition                            96                  20                  28                   42              5                1
   Theatre (except Musical) Companies                            292                 232                  54                    2              2                2
   Musical Theatre and Opera Companies                            52                  33                  10                    5              1                3
   Dance Companies                                                53                  35                  16                    2              0                0
   Other Performing Arts Companies                                26                  22                   3                    0              1                0
   Sports Teams and Clubs                                         85                  54                  24                    2              3                2
   Horse Race Tracks                                             330                 190                126                    12              0                2
   Other Spectator Sports                                        103                  82                  19                    2              0                0
   Live Theatres and Other Performing Arts
                                                                   74                    48               19                     1              1                5
   Presenters with Facilities
   Sports Stadiums and Other Presenters with
                                                                   65                    41               18                     2              1                3
   Facilities
   Performing Arts Promoters (Presenters)
                                                                  136                   101               30                     3              0                2
   without Facilities
   Festivals without Facilities                                    35                    21               14                     0              0                0
   Sports Presenters and Other Presenters
                                                                   93                    68               20                     3              2                0
   without Facilities
   Non-Commercial Art Museums and Galleries                        46                    29               15                    0              0                 2
   History and Science Museums                                      4                     2                1                    0              0                 1
   Other Museums                                                   17                     7                7                    1              1                 1
   Historic and Heritage Sites                                      9                     2                6                    1              0                 0
   Zoos and Botanical Gardens                                       3                     2                0                    0              0                 1
   Nature Parks and Other Similar Institutions                     11                     6                5                    0              0                 0
   Amusement and Theme Parks                                       35                    24                4                    0              1                 6
   Amusement Arcades                                               76                    43               28                    3              1                 1
   Casinos (except Casino Hotels)                                   4                     2                2                    0              0                 0
   All Other Gambling Industries                                   53                    21               19                    9              1                 3
   Golf Courses and Country Clubs                                 221                    64               30                   37             42                48
   Skiing Facilities                                                9                     6                1                    0              0                 2
   Marinas                                                         65                    38               25                    1              1                 0
   Fitness and Recreational Sports Centres                        748                   363              270                   58             45                12
   Bowling Centres                                                 57                    24               20                   12               1                0



Table 4.3: Food and Beverage

                                                                                                Number of Establishments by Size of Employment
                                                              Total          Indeterminate*         1 to 19              20 to 49       50 to 99           100+
Food & Beverage (Total)                                       14,598               4,971              7,574                1,322             598              133
   Full-Service Restaurants                                    6,356               1,997              3,247                   714            330               68
   Limited-Service Eating Places                               6,787               2,193              3,801                   509            235               49
   Caterers                                                      821                 473                284                    32             21               11
   Mobile Food Services                                          129                 109                  18                    2              0                0
   Drinking Places (Alcoholic Beverages)                         505                    199             224                    65             12                 5
Table 4.4: Transportation

                                                                                    Number of Establishments by Size of Employment
                                                       Total       Indeterminate*       1 to 19         20 to 49         50 to 99          100+
Transportation (Total)                                  4,382            3,682              570               69               23             38
   Scheduled Air Transportation                            77               22                30               7                7             11
   Non-Scheduled Chartered Air Transportation              80               50                19               7                1               3
   Non-Scheduled Specialty Flying Services                 47               42                 3               1                1               0
   Passenger Rail Transportation                             1               0                 0               0                0               1
   Deep Sea, Coastal and Great Lakes Water
                                                            25              11                9                1                2                2
   Transportation (except by Ferries)
   Deep Sea, Coastal and Great Lakes Water
                                                             2                2               0                0                0                0
   Transportation by Ferries
   Inland Water Transportation (except by
                                                             3                2               0                1                0                0
   Ferries)
   Inland Water Transportation by Ferries                   1                1                0                0                0                0
   Urban Transit Systems                                   23               12                3                0                0                8
   Interurban and Rural Bus Transportation                 14                7                4                2                1                0
   Taxi Service                                         2,735            2,594              126               13                1                1
   Limousine Service                                      538              485               46                7                0                0
   Charter Bus Industry                                    36               16               11                3                2                4
   Other Transit and Ground Passenger
                                                          128              105               16                4                3                0
   Transportation
   Scenic and Sightseeing Transportation, Land             11                8                2                1                0                0
   Scenic and Sightseeing Transportation, Water            41               24                9                3                3                2
   Scenic and Sightseeing Transportation, Other             7                7                0                0                0                0
   Passenger Car Rental                                   403              177              217                4                0                5
   Truck, Utility Trailer and RV (Recreational
                                                          210              117               75               15                2                1
   Vehicle) Rental and Leasing



Table 4.5: Travel Services

                                                                                    Number of Establishments by Size of Employment
                                                       Total       Indeterminate*       1 to 19         20 to 49         50 to 99          100+
Travel Services (Total)                                 1,776              805              878               53               19             21
   Travel Agencies                                      1,339              617              680               29                6                7
   Tour Operators                                         248               98              114               18                7              11
   Other Travel Arrangement and Reservation
                                                          189               90               84                6                6                3
   Services



Table 4.6: Retail and Other Services

                                                                                    Number of Establishments by Size of Employment
                                                       Total       Indeterminate*       1 to 19         20 to 49         50 to 99          100+
Retail (Total)                                         27,130           12,478           12,892           1,018               363             379
Other Services (Total)                                 15,790            8,018            6,971              651               70              80




Table 4.7: Total Tourism-related Establishments

                                                                                    Number of Establishments by Size of Employment
                                                       Total       Indeterminate*       1 to 19         20 to 49         50 to 99          100+
Accommodation                                             785              387              197               95               41             65
Arts, Entertainment and Recreation                      3,661            2,106            1,116              227              113             99
Food and Beverage                                      14,598            4,971            7,574            1,322             598              133
Transportation                                          4,382            3,682              570               69              23               38
Travel Services                                         1,776              805              878               53              19               21
Retail                                                 27,130           12,478           12,892            1,018             363              379
Other Services                                         15,790            8,018            6,971             651               70               80
Grand Total                                            68,122           32,447           30,198            3,435           1,227              815

* The establishments in the “Indeterminate” category include the self-employed, i.e. those who do not maintain an employee payroll, but may have a workforce which
consists of contracted workers, family members or business owners. However, the Business Register does not have this information available, and has therefore assigned
the establishments to an “Indeterminate” category. This category also includes employers who did not have employees in the last 12 months.


                                                                                                                     Date Revised:        20-May-11
                   A                        B                 C              D        E            F     G   H   I   J   K
 1   Year                                       2008
 2   Region Type                    CMA
 3   Region Code Name               CMA535
 4   Alternate Text Name            Toronto
 5   File Name                      CMA535.xls
 6   Path                           L:\MTR - Tourism Branch\REGIONAL TOURISM PROFILES\2009 Data files\
 7
 8
 9
10
     Table 1.1: Person Visits: Length of Stay
11
                                                                          Same-day
                                       Total Visits    Overnight Visits
12                                                                          Visits
13 Total (000s)                          25,602            10,113          15,489
14 Ontario                               20,036             5,399          14,637
15 Other Canada                           1,251             1,177             74
16 U.S.                                   2,654             2,146            508
17 Overseas                               1,661             1,390            270
18

19 Table 1.2: Person Visits by Origin (Top 10 Ontario Census Divisions)
20 Places                                Total        Overnight         Same-day
                                                 32
21 CD01: Stormont, Dundas & Glengarry United Counties         32             0
22 CD02: Prescott & Russell United Counties      6             6             0
23 CD06: Ottawa-Carlton Regional Municipality 563            501            62
24 CD07: Leeds & Grenville United Counties       58           46            12
25 CD09: Lanark County                           60           47            13
26 CD10: Frontenac County                       194          120            74
27 CD11: Lennox & Addington County               30           21             9
28 CD12: Hastings County                        351          138           213
29 CD13: Prince Edward County                    0             0             0
30 CD14: Northumberland County                  147           58            89
31 CD15: Peterborough County                    492          145           347
32 CD16: Victoria County                        105           11            94
33 CD18: Durham Regional Municipality          1,774         267          1,507
34 CD19: York Regional Municipality            1,937         202          1,734
35 CD20: Toronto Metropolitan Municipality     2,104         444          1,660
36 CD21: Peel Regional Municipality            1,476         379          1,096
37 CD22: Dufferin County                        401           72           329
38 CD23: Wellington County                      797          175           623
39 CD24: Halton Regional Municipality           966          139           827
                                               1,325
40 CD25: Hamilton-Wentworth Regional Municipality            176          1,150
41 CD26: Niagara Regional Municipality          820          180           640
42 CD28: Haldimand-Norfolk Regional Municipality164           47           117
43 CD29: Brant County                           269           69           200
44 CD30: Waterloo Regional Municipality        1,713         317          1,396
45 CD31: Perth County                            99           36            64
46 CD32: Oxford County                          137           44            93
47 CD34: Elgin County                           105           41            64
                      A                             B                      C             D             E   F   G   H   I   J   K
48   CD36: Kent County                               82                    45            37
49   CD37: Essex County                             269                   218            51
50   CD38: Lambton County                           130                    65            65
51   CD39: Middlesex County                         738                   370           368
52   CD40: Huron County                              79                    35            43
53   CD41: Bruce County                             103                    54            49
54   CD42: Grey County                               72                    27            45
55   CD43: Simcoe County                           1,812                  369          1,443
56   CD44: Muskoka District Municipality             83                    45            38
57   CD46: Haliburton County                         87                    67            20
58   CD47: Renfrew County                            40                    36             4
59   CD48: Nipissing District                        96                    78            18
60   CD49: Parry Sound District                      8                      3             5
61   CD51: Manitoulin District                       6                      6             0
62   CD52: Sudbury District                          13                    10             3
63   CD53: Sudbury Regional Municipality            167                   144            23
64   CD54: Timiskaming District                      0                      0             0
65   CD56: Cochrane District                         53                    49             4
66   CD57: Algoma District                           32                    30             2
67   CD58: Thunder Bay District                      36                    31             5
68   CD59: Rainy River District                      4                      4             0
69   CD60: Kenora District                           0                      0             0
70
71   Top 10 places
72                                         total                   overnight          sameday
73   CD20: Toronto Metropolitan Municipality               2,104                444            1,660
74   CD19: York Regional Municipality                      1,937                202            1,734
75   CD43: Simcoe County                                   1,812                369            1,443
76   CD18: Durham Regional Municipality                    1,774                267            1,507
77   CD30: Waterloo Regional Municipality                  1,713                317            1,396
78   CD21: Peel Regional Municipality                      1,476                379            1,096
79   CD25: Hamilton-Wentworth Regional Municipality        1,325                176            1,150
80   CD24: Halton Regional Municipality                      966                139              827
81   CD26: Niagara Regional Municipality                     820                180              640
82   CD23: Wellington County                                 797                175              623
83

84   Table 1.3: Person Visits by Origin (Top 10 Province*, State or Country)
85   Places                                Total                   Overnight          Same-day
86   Alberta                                       187                    180             7
87   British Columbia                              196                    183            13
88   Manitoba                                       67                     63             4
89   New Brunswick                                  39                     35             4
90   Newfoundland & Labrador                        30                     30             0
91   Nova Scotia                                    77                     74             3
92   Prince Edward Island                           11                     11             0
93   Quebec                                        595                    553            42
94   Saskatchewan                                   49                     47             1
95   Yukon Territory                                0                       0             0
96   Northwest Territories                          0                       0             0
97   Nunavut                                        0                       0             0
98   Alaska                                         4                       2             1
99   Alabama                                        11                      7             3
                      A      B     C     D     E   F   G   H   I   J   K
100   Arkansas                5      5     0
101   Arizona                 34    32     2
102   California             164   142    22
103   Colorado                23    22     1
104   Connecticut             23    22     0
105   District of Columbia    14     7     7
106   Delaware                6      4     2
107   Florida                 98    89     9
108   Georgia                 49    40     8
109   Hawaii                  3      2     1
110   Iowa                    12     9     3
111   Idaho                   3      3     0
112   Illinois               145   136     9
113   Indiana                 31    25     6
114   Kansas                  14    13     1
115   Kentucky                16    14     2
116   Louisiana               8      8     0
117   Massachusetts           88    74    14
118   Maryland                45    30    15
119   Maine                   10     9     1
120   Michigan               278   218    60
121   Minnesota               51    48     4
122   Missouri                28    19     9
123   Mississippi             2      2     0
124   Montana                 1      1     0
125   North Carolina          41    34     7
126   North Dakota            5      5     0
127   Nebraska                9      8     1
128   New Hampshire           17    17     0
129   New Jersey             127   118     9
130   New Mexico              6      6     0
131   Nevada                  12     7     6
132   New York               678   472   206
133   Ohio                   133   114    19
134   Oklahoma                8      8     0
135   Oregon                  10    10     0
136   Pennsylvania           117    89    28
137   Rhode Island            17    10     7
138   South Carolina          22    20     2
139   South Dakota            0      0     0
140   Tennessee               11    10     1
141   Texas                  139   131     8
142   Utah                    15    15     0
143   Virginia                48    37    11
144   Vermont                 5      5     0
145   Washington              22    18     4
146   Wisconsin               44    24    20
147   West Virginia           0      0     0
148   Wyoming                 2      2     0
149   UNITED KINGDOM         275   236    39
150   SOUTH AFRICA            8      7     1
151   JAPAN                   94    79    14
152   ANDORRA                 0      0     0
                 A            B     C    D    E   F   G   H   I   J   K
153   BELGIUM                  9     8    1
154   FRANCE                   84   68   15
155   GERMANY                 100   80   20
156   ITALY                    54   38   15
157   LUXEMBOURG               0     0    0
158   MONACO                   0     0    0
159   NETHERLANDS              29   23    6
160   VATICAN CITY STATE       0     0    0
161   AUSTRIA                  9     7    3
162   AZORES                   0     0    0
163   DENMARK                  5     4    1
164   FAEROE ISLANDS           0     0    0
165   LIECHTENSTEIN            1     1    0
166   MADEIRA                  0     0    0
167   NORWAY                   7     5    2
168   PORTUGAL                 14   11    2
169   SWEDEN                   9     7    2
170   SWITZERLAND              24   18    6
171   GREENLAND                0     0    0
172   ICELAND                  0     0    0
173   IRELAND                  28   19    9
174   FINLAND                  7     5    1
175   AUSTRALIA                61   55    6
176   NEW ZEALAND              4     4    0
177   PAPUA NEW GUINEA         0     0    0
178   GIBRALTAR                0     0    0
179   MALTA                    0     0    0
180   BOTSWANA                 0     0    0
181   MAURITIUS                0     0    0
182   GAMBIA                   0     0    0
183   GHANA                    0     0    0
184   KENYA                    4     4    0
185   LESOTHO                  0     0    0
186   LIBYAN ARAB JAMAHIRIY    0     0    0
187   MALAWI                   0     0    0
188   NIGERIA                  0     0    0
189   SIERRA LEONE             0     0    0
190   SWAZILAND                0     0    0
191   TANZANIA                 0     0    0
192   UGANDA                   0     0    0
193   ZAMBIA                   0     0    0
194   SEYCHELLES               0     0    0
195   BAHRAIN                  1     1    0
196   BHUTAN                   0     0    0
197   BRUNEI DARUSSALAM        0     0    0
198   SRI LANKA                1     1    0
199   CYPRUS                   0     0    0
200   HONG KONG, SAR           44   38    6
201   INDIA                    64   55    9
202   JORDAN                   13    9    4
203   KUWAIT                   0     0    0
204   MALAYSIA                 9     9    0
205   NEPAL                    0     0    0
                  A              B    C    D   E   F   G   H   I   J   K
206   PAKISTAN                   29   26   2
207   QATAR                      1     1   0
208   MALDIVE IS.                0     0   0
209   SINGAPORE                  6     6   0
210   YEMEN                      0     0   0
211   BANGLADESH                 0     0   0
212   BELIZE                     0     0   0
213   ANGUILLA                   0     0   0
214   ANTIGUA AND BARBUDA        2     2   0
215   BAHAMAS                    3     3   0
216   BARBADOS                   20   17   2
217   BERMUDA                    13    6   7
218   CAYMAN ISLANDS             2     2   0
219   DOMINICA                   0     0   0
220   GRENADA                    0     0   0
221   JAMAICA                    21   18   3
222   MONTSERRAT                 0     0   0
223   SAINT KITTS AND NEVIS      0     0   0
224   SAINT LUCIA                2     2   0
225   ST VINCENT & GRENADINES    0     0   0
226   TRINIDAD AND TOBAGO        22   20   2
227   TURKS & CAICOS IS.         0     0   0
228   VIRGIN ISLANDS, UK         0     0   0
229   FALKLAND IS.               0     0   0
230   GUYANA                     19   17   2
231   COOK ISLAND                0     0   0
232   FIJI                       0     0   0
233   KIRIBATI                   0     0   0
234   WESTERN SAMOA              0     0   0
235   SOLOMON ISLANDS            0     0   0
236   TONGA                      0     0   0
237   ALGERIA                    2     2   0
238   CAPE VERDE                 0     0   0
239   ANGOLA                     0     0   0
240   COMOROS                    0     0   0
241   BURUNDI                    0     0   0
242   SAO TOME & PRINCIPE        0     0   0
243   CAMEROON                   0     0   0
244   CENTRAL AFRICAN REPUBLIC   0     0   0
245   CHAD                       1     1   0
246   CONGO, DR                  0     0   0
247   CONGO                      0     0   0
248   REUNION                    0     0   0
249   BENIN                      0     0   0
250   WESTERN SAHARA             0     0   0
251   EGYPT                      2     2   0
252   ERITREA                    0     0   0
253   ETHIOPIA                   0     0   0
254   GABON                      0     0   0
255   GUINEA                     0     0   0
256   EQUATORIAL GUINEA          0     0   0
257   COTE D'IVOIRE              0     0   0
258   LIBERIA                    0     0   0
                   A           B    C    D    E   F   G   H   I   J   K
259   MADAGASCAR               0     0    0
260   MALI                     1     0    1
261   MAURITANIA               0     0    0
262   MOROCCO                  3     2    2
263   MOZAMBIQUE               0     0    0
264   NIGER                    0     0    0
265   ZIMBABWE                 1     0    1
266   RWANDA                   0     0    0
267   SENEGAL                  0     0    0
268   SOMALIA                  0     0    0
269   DJIBOUTI                 0     0    0
270   NAMIBIA                  0     0    0
271   SUDAN                    0     0    0
272   TOGO                     0     0    0
273   TUNISIA                  1     0    1
274   BURKINA FASO             0     0    0
275   AFRICA N.E.S.            0     0    0
276   AFGHANISTAN              0     0    0
277   SAUDI ARABIA             2     1    0
278   MYANMAR                  0     0    0
279   CAMBODIA                 1     0    1
280   CHINA                    66   62    4
281   TAIWAN                   8     7    0
282   INDONESIA                0     0    0
283   IRAN, ISLAMIC REPUBLIC   2     2    0
284   IRAQ                     0     0    0
285   ISRAEL                   47   41    6
286   KOREA, REPUBLIC OF       53   43   10
287   LAOS                     0     0    0
288   LEBANON                  2     2    1
289   MACAO, SAR               0     0    0
290   MONGOLIA                 0     0    0
291   OMAN                     0     0    0
292   PHILIPPINES              14   13    1
293   SYRIAN ARAB REPUBLIC     2     1    1
294   THAILAND                 6     6    0
295   TIBET                    0     0    0
296   VIET NAM                 1     1    0
297   UNITED ARAB EMIRATES     14   12    2
298   ASIA, N.E.S.             0     0    0
299   COSTA RICA               6     6    0
300   EL SALVADOR              1     1    0
301   GUATEMALA                2     2    0
302   HONDURAS                 0     0    0
303   MEXICO                   92   77   15
304   NICARAGUA                0     0    0
305   PANAMA                   1     1    0
306   PANAMA CANAL ZONE        0     0    0
307   ST. PIERRE & MIQUELON    0     0    0
308   UNITED STATES            0     0    0
309   CANADA                   0     0    0
310   CUBA                     1     1    0
311   DOMINICAN REPUBLIC       2     2    0
                  A                 B    C    D   E   F   G   H   I   J   K
312   DUTCH WEST INDIES             2     1   1
313   GUADELOUPE                    0     0   0
314   HAITI                         1     1   0
315   MARTINIQUE                    0     0   0
316   PUERTO RICO                   3     3   0
317   VIRGIN ISLANDS, U.S.          1     1   0
318   WEST INDIES N.E.S.            0     0   0
319   ARGENTINA                     12    8   4
320   BOLIVIA                       0     0   0
321   BRAZIL                        49   40   9
322   CHILE                         2     2   0
323   COLOMBIA                      9     8   2
324   SURINAME                      1     0   1
325   ECUADOR                       2     2   0
326   FRENCH GUIANA                 0     0   0
327   PARAGUAY                      0     0   0
328   PERU                          3     1   2
329   URUGUAY                       0     0   0
330   VENEZUELA                     15   14   1
331   GUAM                          0     0   0
332   MARIANA IS.                   0     0   0
333   NEW CALEDONIA & LOYALTY IS.   0     0   0
334   VANUATU                       0     0   0
335   AMERICAN SAMOA                0     0   0
336   SOCIETY IS.                   0     0   0
337   OCEANIA N.E.S.                0     0   0
338   CANARY IS.                    0     0   0
339   GREECE                        8     6   2
340   SPAIN                         34   31   3
341   TURKEY                        3     3   0
342   ALBANIA                       1     1   0
343   ARMENIA                       0     0   0
344   AZERBAIJAN                    2     2   1
345   BELARUS                       1     1   0
346   BOSNIA-HERZOGOVINA            0     0   0
347   BULGARIA                      0     0   0
348   CZECH REPUBLIC                9     8   0
349   ESTONIA                       1     1   0
350   GEORGIA                       49   40   8
351   HUNGARY                       6     4   2
352   KAZAKHSTAN                    0     0   0
353   LATVIA                        1     1   0
354   KYRGYZSTAN                    0     0   0
355   LITHUANIA                     2     2   1
356   MACEDONIA, FYR                0     0   0
357   MOLDOVA                       0     0   0
358   POLAND                        17   14   2
359   ROMANIA                       11    8   2
360   RUSSIAN FEDERATION            18   14   4
361   SLOVAKIA                      4     1   3
362   TAJIKISTAN                    0     0   0
363   TURKMENISTAN                  0     0   0
364   UKRAINE                       3     2   1
                A                               B                     C                      D                 E               F            G                H          I       J   K
365   UZBEKISTAN                                0                     0                      0
366   YUGOSLAVIA                                4                     2                      2
367   SLOVENIA                                  2                     2                      0
368   CROATIA                                   3                     2                      1
369
370   Top 10 places
371                                  total                    overnight                sameday
372   New York                                          678                     472                 206                 1
373   Quebec                                            595                     553                  42                 2
374   Michigan                                          278                     218                  60                 3
375   United Kingdom                                    275                     236                  39                 4
376   British Columbia                                  196                     183                  13                 5
377   Alberta                                           187                     180                   7                 6
378   California                                        164                     142                  22                 7
379   Illinois                                          145                     136                   9                 8
380   Texas                                             139                     131                   8                 9
381   Ohio                                              133                     114                  19                10
382
      Table 1.4: Person Visits: Main Purpose of Trip
383
384                                                                   Total Visits (000s)                                                  Overnight Visits (000s)

385   Origin                                 Pleasure                VFR               Business             Personal        Pleasure       VFR           Business    Personal
386   Total                                   8,293                12,318                   3,269            1,721           3,019         4,645          1,826        623
387    Ontario                                6,378                10,468                   1,889            1,300           1,460         3,023           601         313
388    Other Canada                            339                  546                      303               62             323           514            281          59
389    U.S.                                    986                  627                      795              245             723           561            697         165
390    Overseas                                589                   677                    281               114             512          546             246         86
391
392
      Table 1.5: Person Visits: Calendar Quarter
393
394                                                                   Total Visits (000s)                                                  Overnight Visits (000s)

395   Origin                                   Q1                    Q2                      Q3               Q4              Q1            Q2              Q3         Q4
396   Total                                   5,667                 6,731                   7,171            6,032           2,097         2,735          2,770       2,511
397    Ontario                                4,769                 5,210                   5,297            4,760           1,337         1,419          1,229       1,413
398    Other Canada                            233                   301                     365              353             228           268            346         336
399    U.S.                                    461                   736                     845              612             358           635            650         503
400    Overseas                                204                   484                     664              308             173           413            545         258
401
402
      Table 1.6: Person Visits: Party Size and Composition
403
404                                                              Total Visits                                           Overnight Visits

405                                    Average Party                  Party Composition                   Average Party    Party Composition
      Origin
406                                        Size                  Adults Only            w/ Kids               Size      Adults Only   w/ Kids
407 Total                                      2.4                  84.8%                   15.2%             2.2            90.5%         9.5%
                       A                          B              C                     D                 E         F                  G           H                  I         J                K
408 Canada                                    2.5              83.5%              16.5%                 2.4       89.5%              10.5%
409   Ontario                                 2.5              82.9%              17.1%                 2.4       88.8%              11.2%
410 U.S.                                      1.8              92.1%              7.9%                  1.8       92.4%              7.6%
411 Overseas                                  1.6              93.6%              6.4%                  1.6       94.0%              6.0%
412

413 Table 1.7: Person Visits: Travellers' Age
414                                                   Total                                  Canada                        Ontario                         U.S.                      Overseas

415                                          Total            Overnight           Total           Overnight       Total         Overnight       Total         Overnight      Total       Overnight
416   Under 15 Years                         265                221             #VALUE!               #VALUE!    #VALUE!         #VALUE!         179                155       86            66
417   15   -   24 (18 - 24 for TSRC)        3,731              1,756             3,460                 1,521      3,255           1,327          145                130      126            106
418   25   -   34                           4,885              1,820             4,308                 1,322      4,092           1,117          296                260      281            238
419   35   -   44                           5,153              1,765             4,427                 1,135      4,164            880           442                388      284            241
420   45   -   54                           4,643              1,751             3,853                 1,063      3,603            846           489                432      302            255
421   55   -   64                           3,470              1,435             2,752                  811       2,619            681           404                358      315            266
422   65+                                   2,990              1,161             2,487                  724       2,303            548           298                268      204            170
423   Age not stated                         465                203             #VALUE!               #VALUE!    #VALUE!         #VALUE!         401                155       63             48
424   Average Age                             42                 42                42                    40         42              40            44                 44       44             44
425
426
      Table 1.8: Person Visits: Trip Activities
427
428                                                             Total Visits (000s)                                              Overnight Visits (000s)

429   Activity                             Ontario        Other Canada                U.S.            Overseas   Ontario      Other Canada       U.S.             Overseas
430   Festivals/Fairs                        384                 60                   188               331       284                 60         168                274
431   Cultural Performances                 1,003               211                   400               269       603                210         352                221
432   Museums/Art Galleries                  374                123                   392               555       312                123         349                482
433   Zoos/Aquariums/Botanical Gardens       154                 35                   215               367       64                  32         184                306
434   Sports Events                          728                 95                   184               138       355                 87         170                106
435   Casinos                                116                 52                    93               191       115                 52          80                156
436   Theme Parks                            545                 58                   106               199       123                 57          98                175
437   National/Provincial Nature Parks       212                163                   300               794       210                159         233                662
438   Historic Sites                         162                119                   447               791       162                118         372                682
439   Any Outdoor/Sports Activity           1,731               230                   301               265       701                213         250                215
440     Boating                              134                 49                   90                125       122                 42         68                 105
441     Golfing                              364                 47                   31                37        107                 40         30                  34
442     Fishing                               61                 16                   39                24        31                  15         34                  19
443     Hunting                               5                   1                    5                 1         5                   1          2                   1
444     Downhill Skiing/Snowboarding          53                  9                   12                25        17                   9         10                  18
445
446
      Table 1.9: Total Nights Spent: Average Length of Stay
447
                      A                      B               C                      D              E              F          G   H   I   J   K
                                                                       Total Visits (000s)
448
                                            Total          Ontario            Other Canada        U.S.         Overseas
449
450   Total Nights                            35,023             11,035                 4,647       6,803         12,538
451   Avg. nights per trip                           1.4              0.6                 3.7            2.6           7.5
452   Avg. nights per overnight trip                 3.5              2.0                 3.9            3.2           9.0
453
454
      Table 1.10: Total Nights Spent by Accommodation Type
455
456   Type of Accommodation                Total           Ontario           Other Canada         U.S.         Overseas
457   Total Person Nights (000s)           35,023          11,035                4,647           6,803          12,538
458    Roofed Commercial                   10,515           2,927                1,552           3,802          2,233
459    Camping/Trailer Park                  328             197                   12              68             51
460    Private Home/Cottage/Cabin          21,996           7,793                3,041           2,307          8,855
461    Other Accommodation                  2,184            119                   42             625           1,398
462
463
      Table 1.11: Total Visitor Spending
464
465                                                                  Visitor Spending (000s)

                                            Total          Ontario            Other Canada        U.S.         Overseas
466
467   Total Visitor Spending               5,729,850        2,034,879              747,148      1,222,675      1,725,149
468     Overnight Visitor Spending         4,505,728        1,055,586              728,780      1,145,831      1,575,531
469     Same-Day Visitor Spending          1,224,122          979,293               18,368        76,844        149,617
470
471
      Table 1.12: Average Visitor Spending
472
                                                                     Visitor Spending (000s)
473
                                            Total          Ontario            Other Canada        U.S.         Overseas
474
475   Average per person                            224              102                597            461        1,039
      Average per person per overnight
                                                    446              196                619            534        1,133
476   visit
477   Average per person per night                  129               96                157            168            126
      Average per person per same-day
                                                     79               67                249            151            553
478   visit
479
480

481 Table 1.13: Total Visitor Spending: Category
                          A                       B                    C                    D                  E              F                  G            H                    I              J                 K
482                                                                         Visitor Spending ($ 000s)                                                        Overnight Visitor Spending ($ 000s)

      Expenditure Category                      Total                Ontario          Other Canada            U.S.         Overseas             Total      Ontario        Other Canada           U.S.         Overseas
483
484   Total Visitor Spending                   5,729,850              2,034,879            747,148          1,222,675     1,725,149           4,505,728   1,055,586              728,780        #####          1,575,531
                                                                                                                                                                                                 ####
485     Trasport (Total)                       1,855,878                536,966            279,774           278,171        760,968           1,394,803    270,248               268,781       228,206          627,567
486          Public Transport                  1,150,974                129,262            189,012           153,154        679,547             945,583    112,019               180,460       106,923          546,181
487            Canadian Fares                    779,731                        0                 0          136,848        642,882             600,538             0                      0    90,905          509,633
488            Other Public Transport            371,244                129,262            189,012             16,305        36,664             345,045    112,019               180,460        16,018              36,548
489          Vehicle Rental                      123,493                    8,135           28,971             55,041        31,346             122,241      7,371                28,754        54,780              31,336
490          Vehicle Operations                  462,967                363,830             45,533             30,504        23,101             225,252    130,496                43,722        27,945              23,089
491          Local Transport                     118,444                   35,739           16,258             39,472        26,975             101,728     20,362                15,845        38,558              26,962
492     Accommodation                          1,179,100                249,825            169,335           457,470        302,470           1,179,100    249,825               169,335       457,470          302,470
493     Food & Beverage (Total)                1,287,385                611,654            177,883           254,674        243,174             963,049    311,694               172,637       241,732          236,985
494          Food & Beverage at Stores           225,842                115,659             30,017             36,484        43,683             157,959     51,989                29,736        33,824              42,410
495          Food & Beverage at Restaurants/Bars1,061,543               495,995            147,866           218,190        199,491             805,089    259,705               142,901       207,908          194,575
496     Recreation/Culture (Total)               451,442                204,701             39,333           110,565         96,843             331,292     95,167                38,490       103,210              94,425
497          Recreation                           97,817                   59,156           10,656             16,037        11,968              61,991     25,255                10,082        14,975              11,678
498          Culture                             353,625                145,545             28,677             94,527        84,875             269,301     69,912                28,408        88,235              82,746
499     Retail/Other (Total)                     956,045                431,733             80,824           121,795        321,693             637,484    128,652                79,535       115,213          314,084
500          Clothing                            732,764                306,950             62,889             98,080       264,846             528,315    111,250                62,812        94,026          260,227
501          Other Retail                        223,281                124,783             17,936             23,715        56,847             109,169     17,402                16,723        21,187              53,858
502
503

      Table 1.14: Total Tourism Receipts
504
505   Expenditure Category                                                                                                                                    Total visits ($000s)
506   Adjusted Visitor Spending                                                                                                                                                 6,367,175
507   Expenditure on public/local transportation spent in Ontario by Canadian residents for travel outside Ontario                                                              3,161,577
508   Expenditure on private transportation (vehicle rental or operation) spent in Ontario by Canadian residents for travel outside Ontario                                       68,148
509   Travel services                                                                                                                                                            748,796
510   Total tourism receipts                                                                                                                                                   10,345,696
511
512

      Table 2.1: Historical Person Visits by Origin
513
514                                                         Total                                 Ontario                         Other Canada                          U.S.                             Overseas
515   Year                                      Total               Overnight             Total             Overnight        Total            Overnight     Total              Overnight        Total         Overnight
516   2009                                        24,698                    9,608           19,417              5,125         1,357               1,244      2,489                     2,046     1,435               1,192
517   2008                                        25,602                   10,113           20,036              5,399         1,251               1,177      2,654                     2,146     1,661               1,390
518   2007                                        25,990                   10,603           20,022              5,582         1,479               1,362      2,799                     2,217     1,690               1,443
519   2006                                        24,639                   10,234           18,490              5,122         1,327               1,209      3,138                     2,471     1,683               1,431
520
521
                        A                          B                       C                  D                   E          F                  G        H                  I         J                 K
        Table 2.2: Historical Visitor Spending by Origin
  522
  523                                                          Total                                 Ontario                     Other Canada                    U.S.                        Overseas
  524   Year                                     Total                  Overnight            Total             Overnight   Total         Overnight     Total            Overnight    Total        Overnight
  525   2009                                    5,129,318                 3,988,732         1,920,538          1,003,224   717,220         688,619   1,114,632          1,055,787   #####          1,241,103
                                                                                                                                                                                    ####
                                                                                                                                                                                    #####
  526   2008                                    5,729,850                 4,505,728         2,034,879          1,055,586   747,148         728,780   1,222,675          1,145,831                  1,575,531
                                                                                                                                                                                    ####
                                                                                                                                                                                    #####
  527   2007                                    5,671,201                 4,438,274         2,003,729          1,018,903   705,386         664,462   1,242,846          1,157,086                  1,597,823
                                                                                                                                                                                    ####
                                                                                                                                                                                    #####
  528   2006                                    5,718,568                 4,573,827         1,864,749           990,439    604,521         577,493   1,482,965          1,392,321                  1,613,574
  529                                                                                                                                                                               ####
  530
        Table 2.3: Hotel Occupancy Rates and Revenue per Room
  531
        Source: PKF Consulting Inc. with reproduction and use of information subject to PKF
  532                                              Hotel
        Disclaimer and Restrictions as detailed at www.pkfcanada.com
                                           Occupancy Rate              Revenue Per      Average Daily
        Year
  533                                           (%)                     Room ($)        Room Rate ($)
  534   2009                                           60.7%                     75.3          123.9
  535   2008                                           66.0%                     90.1          136.4
  536   2007                                           66.8%                     90.6          135.8
  537   2006                                           66.2%                     89.2          134.8
  538   2005                                           66.5%                     86.3          129.8
  539   2004                                           64.8%                     81.9          126.4
  540   2003                                           57.5%                     68.9          119.9
  541   2002                                           64.0%                     83.6          130.6
  542   2001                                           65.7%                     85.3          129.9
  543
  544
  545
        Table 3.1: The Economic Impact of Visitors Spending in the Region
  546
                                                                 Impacts retained         Impacts that Total impacts
                                                                        in              accrue to other of 's visitor
                                                                                            parts of    spending in
                                                                                            Ontario       Ontario
  547
  548                                                                      [A]                [B]               [A+B]
GDP (Gross Domestic Product) (000s)
  549
  550
  551
  552
  553     Wages and Salaries (000s)
  554
  555
  556
                     A                      B                C                   D              E          F   G   H   I   J   K
  557               Number of Jobs
  558
  559
  560
  561                    Taxes (000s)
  562
  563
  564
  565
  566
  567
  568
  569
        Table 3.2: The Economic Impact of Tourism Receipts in the Region
  570
                                                         Impacts of          Impacts that Total impacts
                                                      tourism receipts     accrue to other of 's tourism
                                                         retained in           parts of     receipts in
                                                                               Ontario        Ontario

  571
  572                                                        [A]                 [B]           [A+B]
GDP (Gross Domestic Product) (000s)
  573
  574
  575
  576
  577     Wages and Salaries (000s)
  578
  579
  580
  581              Number of Jobs
  582
  583
  584
  585                 Taxes (000s)
  586
  587
  588
  589
  590
  591
  592
  593
                      A                        B                   C               D                E           F          G          H   I   J   K
        Table 3.3: The Economic Impact of Ontario's Tourism Receipts
        on the Region
  594
                                                              Impacts of
                                                            Ontario's total
                                                          tourism recipts on

  595
GDP (Gross Domestic Product) (000s)
  596
  597
  598
  599
  600      Wages and Salaries (000s)
  601
  602
  603
  604                Number of Jobs
  605
  606
  607
  608                     Taxes (000s)
  609
  610
  611
  612
  613
        Table 4.1: Accommodation
  614
  615                                                                    Number of Establishments by Size of Employment
  616                                        Total          No Employees         1 to 19         20 to 49    50 to 99     100+
  617         Accommodation (Total)                    785                 387             197          95          41           65
  618    721111 - Hotels                               322                 129              41          61          34           57
  619    721112 - Motor Hotels                          46                  21              18           7           0            0
  620    721113 - Resorts                               40                  26               4           3           2            5
  621    721114 - Motels                               133                  68              61           4           0            0
  622    721120 - Casino Hotels                          0                   0               0           0           0            0
  623    721191 - Bed and Breakfast                     34                  26               8           0           0            0
  624    721192 - Housekeeping Cottages and Cabins 31                       24               7           0           0            0
  625    721198 - All Other Traveller Accommodation     41                  27              11           2           1            0
  626    721211 - RV (Recreational Vehicle) Parks and Campgrounds
                                                        42                  21              20           1           0            0
  627    721212 - Hunting and Fishing Camps             20                  12               7           0           0            1
  628    721213 - Recreational (except Hunting and Fishing) and Vacation Camps
                                                        76                  33              20          17           4            2
  629
  630
                   A                          B               C                  D               E              F           G          H   I   J   K

631
632
633
634
635
636

637
638
639 Table 4.2: Arts, Entertainment and Recreation
640                                                                      Number of Establishments by Size of Employment
641                                       Total          No Employees            1 to 19       20 to 49       50 to 99     100+
642         Arts, Entertainment &               3,661                  2,106           1,116           227           113          99
                Recreation
643 453920 - Art Dealers (Total)                  290                    186             102             2             0           0
644 512130 - Motion Picture and Video Exhibition 96                       20              28            42             5           1
645 711111 - Theatre (except Musical) Companies 292                      232              54             2             2           2
646 711112 - Musical Theatre and Opera Companies52                        33              10             5             1           3
647 711120 - Dance Companies                        53                    35              16             2             0           0
648 711190 - Other Performing Arts Companies        26                    22               3             0             1           0
649 711211 - Sports Teams and Clubs                 85                    54              24             2             3           2
650 711213 - Horse Race Tracks                    330                    190             126            12             0           2
651 711218 - Other Spectator Sports               103                     82              19             2             0           0
652 711311 - Live Theatres and Other Performing Arts Presenters with Facilities
                                                    74                    48              19             1             1           5
                                                    with
653 711319 - Sports Stadiums and Other Presenters 65 Facilities           41              18             2             1           3
654 711321 - Performing Arts Promoters (Presenters) without Facilities 101
                                                  136                                     30             3             0           2
655 711322 - Festivals without Facilities           35                    21              14             0             0           0
656 711329 - Sports Presenters and Other Presenters without Facilities
                                                    93                    68              20             3             2           0
657 712111 - Non-Commercial Art Museums and Galleries
                                                    46                    29              15             0             0           2
658 712115 - History and Science Museums              4                    2               1             0             0           1
659 712119 - Other Museums                          17                     7               7             1             1           1
660 712120 - Historic and Heritage Sites              9                    2               6             1             0           0
661 712130 - Zoos and Botanical Gardens               3                    2               0             0             0           1
662 712190 - Nature Parks and Other Similar Institutions
                                                    11                     6               5             0             0           0
663   713110 - Amusement and Theme Parks             35               24                4              0              1            6
664   713120 - Amusement Arcades                     76               43               28              3              1            1
665   713210 - Casinos (except Casino Hotels)          4               2                2              0              0            0
666   713299 - All Other Gambling Industries         53               21               19              9              1            3
667   713910 - Golf Courses and Country Clubs      221                64               30             37             42           48
668   713920 - Skiing Facilities                       9               6                1              0              0            2
669   713930 - Marinas                               65               38               25              1              1            0
670   713940 - Fitness and Recreational Sports Centres
                                                   748               363              270             58             45           12
                     A                        B                  C              D                E              F            G           H   I   J   K
671     713950 - Bowling Centres                     57                24                20            12               1           0
672                                                 Industries
        713990 - All Other Amusement and Recreation573                340               200            27               4           2
673
674
675
676

677
678

679
680
681
682
683 Table 4.3: Food and Beverage
684                                                                   Number of Establishments by Size of Employment
685                                         Total           No Employees      1 to 19         20 to 49       50 to 99       100+
686       Food & Beverage (Total)               14,598               4,971          7,574            1,322          598            133
687 722110 - Full-Service Restaurants             6,356              1,997          3,247              714          330             68
688 722210 - Limited-Service Eating Places        6,787              2,193          3,801              509          235             49
689 722320 - Caterers                               821                473            284               32           21             11
690 722330 - Mobile Food Services                   129                109             18                2            0              0
691 722410 - Drinking Places (Alcoholic Beverages) 505                 199            224               65           12              5
692
693
694
695
696
697

698
699
700

701
702 Table 4.4: Transportation
703                                                                   Number of Establishments by Size of Employment
704                                         Total           No Employees      1 to 19         20 to 49       50 to 99       100+
705           Transportation (Total)               4,382             3,682              570            69           23             38
706   481110 - Scheduled Air Transportation            77               22               30             7            7             11
707   481214 - Non-Scheduled Chartered Air Transportation
                                                       80               50               19             7            1              3
708   481215 - Non-Scheduled Specialty Flying Services 47               42                3             1            1              0
                   A                            B                    C                   D             E             F          G          H   I   J   K
709 482114 - Passenger Rail Transportation               1                     0                0            0             0          1
710 483115 - Deep Sea, Coastal and Great Lakes Water25  Transportation (except by Ferries)
                                                                              11                9            1             2          2
711 483116 - Deep Sea, Coastal and Great Lakes Water Transportation by Ferries
                                                         2                     2                0            0             0          0
712 483213 - Inland Water Transportation (except by Ferries)
                                                         3                     2                0            1             0          0
713 483214 - Inland Water Transportation by Ferries 1                          1                0            0             0          0
714 485110 - Urban Transit Systems                     23                     12                3            0             0          8
715 485210 - Interurban and Rural Bus Transportation 14                        7                4            2             1          0
716 485310 - Taxi Service                           2,735                  2,594              126           13             1          1
717 485320 - Limousine Service                        538                    485               46            7             0          0
718 485510 - Charter Bus Industry                      36                     16               11            3             2          4
719 485990 - Other Transit and Ground Passenger Transportation
                                                      128                    105               16            4             3          0
720 487110 - Scenic and Sightseeing Transportation, Land
                                                       11                      8                2            1             0          0
721 487210 - Scenic and Sightseeing Transportation, Water
                                                       41                     24                9            3             3          2
722 487990 - Scenic and Sightseeing Transportation, Other7                     7                0            0             0          0
723 532111 - Passenger Car Rental                     403                    177              217            4             0          5
                                                                             Leasing
724 532120 - Truck, Utility Trailer and RV (Recreational Vehicle) Rental and 117
                                                      210                                      75           15             2          1
725
726
727
728
729
730
731
732
733
734
735 Table 4.5: Travel Services
736                                                                          Number of Establishments by Size of Employment
737                                           Total           No Employees            1 to 19      20 to 49       50 to 99     100+
738         Travel Services (Total)                 1,776                    805              878           53            19          21
739 561510 - Travel Agencies                        1,339                    617              680           29             6           7
740 561520 - Tour Operators                           248                     98              114           18             7          11
741 561590 - Other Travel Arrangement and Reservation Services
                                                      189                     90               84            6             6           3
742
743
744
745
746
747
748
749 Table 4.6: Retail and Other Services
750                                                                          Number of Establishments by Size of Employment
751                                           Total           No Employees            1 to 19      20 to 49       50 to 99     100+
                     A                        B                      C          D         E           F         G         H   I   J   K
752                      Retail (Total)            27,130              12,478    12,892       1,018       363       379
753   441210 - Recreational Vehicle Dealers             35                 23        12           0         0         0
754   441220 - Motorcycle, Boat and Other Motor Vehicle Dealers
                                                       154                 87        54          11         2         0
755   443110 - Appliance, Television and Other Electronics Stores
                                                     1,380                602       744          24         7         3
756   443120 - Computer and Software Stores          1,085                660       409          11         5         0
757   443130 - Camera and Photographic Supplies Stores 134                 46        83           3         1         1
758   445110 - Supermarkets and Other Grocery (except Convenience) Stores717
                                                     1,677                          613          98       118       131
759   445120 - Convenience Stores                    2,482              1,580       885          16         1         0
760   445210 - Meat Markets                            358                114       221          18         5         0
761   445220 - Fish and Seafood Markets                 68                 32        34           2         0         0
762   445230 - Fruit and Vegetable Markets             155                 73        72           7         3         0
763   445291 - Baked Goods Stores                      306                121       165          14         3         3
764   445292 - Confectionery and Nut Stores            113                 47        62           0         1         3
765   445299 - All Other Specialty Food Stores         496                229       240          22         5         0
766   445310 - Beer, Wine and Liquor Stores            351                 30       302          19         0         0
767   446110 - Pharmacies and Drug Stores            1,622                334       949         249        79        11
768   446120 - Cosmetics, Beauty Supplies and Perfume Stores
                                                       468                209       243          12         3         1
769   446130 - Optical Goods Stores                    570                196       365           5         1         3
770   446191 - Food (Health) Supplement Stores         506                239       259           6         1         1
771   446199 - All Other Health and Personal Care Stores
                                                       401                200       190          10         1         0
772   447110 - Gasoline Stations with Convenience Stores
                                                       483                135       328          17         3         0
773   447190 - Other Gasoline Stations               1,062                496       517          36        10         3
774   448110 - Men's Clothing Stores                   272                 97       159           8         2         6
775   448120 - Women's Clothing Stores               1,283                410       789          75         4         5
776   448130 - Children's and Infants' Clothing Stores 287                107       174           4         0         2
777   448140 - Family Clothing Stores                  945                384       447          68        28        18
778   448150 - Clothing Accessories Stores             331                150       176           4         0         1
779   448191 - Fur Stores                               33                 19        14           0         0         0
780   448199 - All Other Clothing Stores               464                193       250          16         2         3
781   448210 - Shoe Stores                             593                137       428          19         6         3
782   448310 - Jewellery Stores                      1,029                505       507          14         0         3
783   448320 - Luggage and Leather Goods Stores        183                 62       120           1         0         0
784   451110 - Sporting Goods Stores                   666                281       294          62        19        10
785   451120 - Hobby, Toy and Game Stores              352                175       169           4         1         3
786   451130 - Sewing, Needlework and Piece Goods Stores
                                                       165                 70        89           3         0         3
787   451140 - Musical Instrument and Supplies Stores126                   63        56           4         3         0
788   451210 - Book Stores and News Dealers            406                194       200           9         2         1
789   451220 - Pre-Recorded Tape, Compact Disc and 129 Record Stores       68        50           5         3         3
790   452110 - Department Stores                        94                  0         0           0         4        90
791   452910 - Warehouse Clubs and Superstores          31                  8         7           0         0        16
792   452991 - Home and Auto Supplies Stores            58                  4         0           6        16        32
793   452999 - All Other Miscellaneous General Merchandise Stores
                                                     1,726              1,011       678          25         8         4
794   453110 - Florists                                603                336       261           6         0         0
                     A                          B                     C                D               E         F        G        H   I   J   K
795   453210 - Office Supplies and Stationery Stores   198                   90                68           39        0        1
796   453220 - Gift, Novelty and Souvenir Stores       826                  432               375            7        7        5
797   453310 - Used Merchandise Stores                 464                  301               157            3        1        2
798   453910 - Pet and Pet Supplies Stores             292                  116               151           23        1        1
799   453930 - Mobile Home Dealers                        5                   3                 2            0        0        0
800   453992 - Beer and Wine-Making Supplies Stores 86                       49                35            1        1        0
801                                                    (except Beer and Wine-Making Supplies Stores)
      453999 - All Other Miscellaneous Store Retailers 879                  534               315           26        2        2
802   454210 - Vending Machine Operators               237                  168                61            4        2        2
803   454390 - Other Direct Selling Establishments     461                  341               113            2        2        3
804
805
806
807
808
809
810
811
812
813            Other Services (Total)              15,790                8018              6971            651       70       80
814   491110 - Postal Service                         113                   61                43             4        3        2
815   492110 - Couriers                             1,123                 873                200            15       15       20
816   517111 - Wired Telecommunications Carriers (except Cable)
                                                      157                   90                48            10        3        6
817   517112 - Cable and Other Program Distribution 68                      31                21             6        3        7
818   517210 - Wireless Telecommunications Carriers (except Satellite)
                                                      119                   61                40             9        4        5
819   522111 - Personal and Commercial Banking Industry
                                                      568                   13               115           410        7       23
820   811111 - General Automotive Repair            3,196               1,439              1,740            14        2        1
821   811112 - Automotive Exhaust System Repair        67                   14                50             3        0        0
822   811119 - Other Automotive Mechanical and Electrical Repair and Maintenance
                                                      408                 180                223             4        1        0
823   811121 - Automotive Body, Paint and Interior Repair and Maintenance 550
                                                    1,173                                    591            27        3        2
824   811122 - Automotive Glass Replacement Shops 224                     123                 99             2        0        0
825   811192 - Car Washes                             417                 248                159             8        2        0
826   811199 - All Other Automotive Repair and Maintenance
                                                      214                 109                100             5        0        0
827   812114 - Barber Shops                           238                 122                112             3        1        0
828   812115 - Beauty Salons                        2,834               1,320              1,449            60        3        2
829   812116 - Unisex Hair Salons                     979                 436                515            23        4        1
830   812190 - Other Personal Care Services         1,422                 840                554            18        6        4
831   812310 - Coin-Operated Laundries and Dry Cleaners
                                                      300                 222                 77             1        0        0
832   812320 - Dry Cleaning and Laundry Services (except Coin-Operated) 720
                                                    1,269                                    533            12        2        2
833   812910 - Pet Care (except Veterinary) Services 271                  165                100             5        1        0
834   812921 - Photo Finishing Laboratories (except One-Hour)
                                                       66                   38                26             1        1        0
835   812922 - One-Hour Photo Finishing                73                   44                29             0        0        0
836   812930 - Parking Lots and Garages               132                   67                50             3        7        5
837   812990 - All Other Personal Services            359                 252                 97             8        2        0
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