Engage with the World of Social Media Marketing by wulinqing


									                   Engage with the World of Social Media Marketing
                                      29-30 March 2011, Olympia, London

                   kers from...
      Leading spea

                                                                                     An arena of interactive
                                                                                                              workshops featuring
                                                                                     representatives from key
                                                                                                               Social Media
                                                                                    companies, brand case
                                                                                                             studies, engaging
                                                                                    discussions and debate
                                                                                                            , plus free to attend
                                                                                    exhibition & Social Media

Platinum Sponsor             Gold Sponsors                        Silver Sponsors                                                   Integrated Communication Sponsors

                                                                                                                                    Networking Bar Sponsors
Speakers Include:

Two days of an interactive & engaging line up featuring leading key figure keynotes, brand case studies, topical Q&A and
debates plus exhibition hall, the Social Media Hub and ample networking.

SMWF is continuing to evolve with our aim to deliver an event which is second to none, ensuring our audience receives the
maximum potential from attending our shows. New for 2011 we have introduced panel discussion formats, tweet up panels, on
stage interviews, open ‘Q&A’ portions, audience sourcing debates and break-out group discussions allowing for you to explore
in-depth the key Social Media platforms, and how they can enhance your marketing.

Top topics being covered:                                                             Who should attend?
Social Media marketing toolbox,                                     brand building,   Heads, Directors, VPs and Managers of
                                                                                      Departments from the following fields...
Mobile Social Media,                 Facebook, Social Shopping,                       Social Media; Digital Maketing; Software
delivering PR campaigns, Twitter applications, mash ups,                              and Technology; Mobile Operators;
                                                                                      Media Agencies; Advertising Agencies;
LinkedIn,             location based marketing,              B2B Social Media,        Venture and Seed Capitalists; Affiliates;
                                                                                      Content Production; Brands; Corpo-
Social Search, Social Gaming, Social TV, Crowdsourcing,                               rate’s; SME’s; Content Standards; TV;
                                                                                      Broadcast; Search Engine; Interactive
Crisis Management,     Social CRM, Community Building, voucher offers                 Agency’s; Online Publishing; and anyone
                                                                                      interested in Social Networking and how
                                                                                      to integrate this into their business
                                                          Day 1   Day2   Both Days
 Exhibition and Social Media Hub Pass                     Free    Free   Free
 Workshop Pass                                            £395    £395   £595
                                                                                      Connect with us
 (Includes access to all workshop zones and exhibition)
                                                                                      Blog:      www.socialmedia-forum.com/blog
 Special Discount Code - NMA15                            £335    £335   £505         Web:       www.socialmedia-forum.com/europe
                                                                                      Twitter:   @SocialMediaWF
Register today, visit www.socialmedia-forum.com/europe/register/workshop-pass
                                                                                      Email:     enquiries@sixdegs.com
                                                                                      Tel:       +44 (0) 117 946 8870
A workshop pass offers attendees the ability to mix and match an agenda that
suits their requirements from 3 streams. A centralised bar area also aims to          For sponsorship, exhibition and
help facilitate networking, and of course grab a drink throughout the 2 days.         advertising opportunities contact
                                                                                      Ian Johnson.
Brands Attending Include:

        Day 1 Workshops
Track 1                                                                               Track 2
Social Media Marketing within a 360 Digital                                           AM: Social Media for B2B Marketing
Strategy Framework                                                                    PM: Social shopping & location based marketing

 0910   Event chair welcome & introduction                                             0910   Event chair welcome & introduction
        Joshua March, Co-Founder & CEO, iPlatform                                             Peter Young, Marketing Consultant, B2B Marketing Magazine
 0920   Speed networking – 10 minutes to get to know the people around you             0920   Speed networking – 10 minutes to get to know the people around you
 0930   Keynote Q&A                                                                    0930   Keynote Q&A - Building a connected graph of business professionals
 1000   Discussion: Socialisation of the internet:                                     1000   Applying Social Media theories to business to business marketing:
        Paul Papadimitriou VP & Principal Analyst, Constellation Research                     Zoe Sands, Head of Digital - EMEA, Juniper Networks
 1045   What is social reputation and why this should matter for your business         1030   Discussion: Examining strategies for using Social Media for B2B marketing
        Moderator: Andrew Gerrard                                                             Delphine Remy-Boutang, Social Media Marketing Manager, IBM
        Azeem Azhar, CEO, Peer Index                                                          Kelly Thomas, Head of Marketing, PruProtect & Head of IFA Marketing,
        Garth Holsinger, VP of Sales and Business Development, Klout                          PruHealth, Prudential Insurance
        Thomas Power, Chairman, Ecademy                                                       Jonathan Brayshaw, Global Leader Digital Communications, Psion
 1130   Networking Break                                                               1115   Networking Break
        SESSION TWO: MARKETING STRATEGY                                                       SESSION TWO: MARKETING STRATEGY
 1145   Discussion: Integrating Social Media into traditional marketing strategy       1145   Social CRM for B2B marketing
        Moderator: Russ Lidstone, CEO, EuroRSCG London
        Nick Jones, Director, Interactive Services, COI                                1230   B2B brand case studies: How B2B brands have successfully utilised Social Media
        Nick Burcher, Global Head Of Social Media, ZenithOptimedia                            Dave Tarrant, Global Technical Community Manager, Electrocomponents
        John Willshire, Chief Innovation Officer, PHD                                         Mark Jennings, Account Director, FreshNetworks
        Usama Al-Qassab, Digital Innovation Team Leader, Procter & Gamble              1300   Networking Break
 1230   Discussion: Internal comms, employee engagement and Social Media governance           SESSION TWO: SOCIAL SHOPPING
        Barney O’Kelley, Head of Communications, BAE Systems
                                                                                       1400   The social shopping explosion
 1300   Networking Break                                                                      Katy Howell, Managing Director, Immediate Future
                                                                                       1420   Discussion: Examining the social shopper
 1400   Afternoon Keynote: Crowdsource debate with a difference                               Gavin Merriman, Digital Marketing, Littlewoods
        Russ Lidstone, CEO, EuroRSCG London                                                   Mark Guymer, Head of Shopping and Vouchers, Moneysupermarket.com
                                                                                              JC Mighty, E-commerce communications manager, Aurora Fashions
 1420   Discussion: Monitoring and managing investment in Social Media
        Michael Scissons, President & CEO, Syncapse                                    1450   Group buying and daily deals services
        Richard Clark, Head of Online Marketing, BestBuy UK
                                                                                       1520   Networking Break
 1450   Discussion: Listening, analysing & managing Social Media traffic
        Amber Naslund, VP of Social Strategy, Radian 6                                        SESSION THREE: LOCATION, LOCATION, LOCATION
        Giles Palmer, Founder & CEO, Brandwatch                                        1540   Discussion: Geotagging: the new dimension of marketing
        Patrick Herridge, Director, Social 360                                                Josh Williams, CEO and founder, Gowalla
 1520   Networking Break                                                                      SESSION FOUR: SOCIAL MEDIA FOR SOCIAL CHANGE
        SESSION FOUR: SOCIAL MEDIA & PR                                                1620   Discussion: Harnessing Social Media for fundraising and social change
 1540   Discussion: The changing role of PR in the Social Media environment                   Emily Subden, Digital Producer, Oxfam
        Moderator: Danny Rogers, Editor, PR Week                                              Marcus East, CIO/Head of Future Media & Technology, Comic Relief
        Nick Sharples, Director Corporate Communications Europe, Sony                         Elizabeth Kessick, Product Manager, Just Giving
        Colin Douglas, Director of NHS Communications, Department of Health
                                                                                       1650   Casestudy: Oxfam
        Pete Devery, EMEA PR Lead, Microsoft
                                                                                              Emily Subden, Digital Producer, Oxfam
 1620   Afternoon keynote:
                                                                                       1710   Casestudy: Comic Relief - The Inbetweeners Rude Roadtrip
        Brian Solis, Thought Leader, Futurist, Author
                                                                                              Marcus East, CIO/Head of Future Media & Technology, Comic Relief
 1650   Social Media for crisis management: Travel disruption, ash clouds & snow
        Samantha Holgate, Head of Airport Communications, Gatwick Airport
        Jason Durk, Head of Passenger Information, National Rail Enquiries
        Aurelie Valtat, Online Communications Leader, Eurocontrol

        Sarah Campbell, Media and Communciations Manager, BAA
 1720   Social Media – First for breaking news
        Moderator: Harriet Dennys, Editor, Media Week
                                                                                                                                         social                    In association with
        Ilicco Elia, Head of Consumer Mobile Products, Reuters Media
        Kate Day, Social Media Editor, Telegraph                                                                          www.socialmedia-forum.
        Tom Glover, Deputy Director of Comms, Head of Digital Comms, FT                                                                                              /networking-party
 1750   Conference close – followed by drinks at the SMWF bar & Social Soirée
        Day 2 Workshops
Track 1                                                                                 Track 2
Social Media for Brand Management, Community                                            Mobile Social Media & Social TV
Building & CRM

 0930   Event chair welcome & introduction                                               0930   Event chair welcome & introduction
 0940   Keynote Q&A: Building brand engagement and loyalty and engagement through        0930   Keynote Q&A
        Social Media
                                                                                                SESSION ONE: SOCIAL TV
                                                                                         1010   Interactive Panel: What impact will Social TV have on the media industry as a
 1010   Sit back and tweet: Interactive discussion to examine how some of the leading           whole?
        brands harness and embrace Social Media marketing                                       Moderator: Bill Scott, COO, easeltv
        Babs Rangaiah, Vice President of Global Communications Planning,                        John Denton, Managing Editor of TV Platforms, BBC
        Unilever                                                                                Andy Gower, Research Group Leader, BT
        Ben Padley, VP Global Head of Digital Engagement and CRM,                               Dick Rempt, CEO, Talents Media
        Sony Ericsson                                                                           Tom Smith, Founder and Director, GlobalWebIndex
        Martine Edgell, CRM Specialist, Mercedes Benz UK
                                                                                         1055   Discussion: Developments in the technology to support social TV
 1055   Case Study: Dell’s evolving use of twitter
                                                                                         1120   Networking Break
        Kerry Bridge, Global Digital Media Communications Manager, Dell
        Public Sector                                                                    1150   Top tips for running awesome social video campaigns
 1120   Networking Break                                                                        Senior representative, Unruly Media

        SESSION TWO: SOCIAL CRM & COMMUNITY BUILDING                                     1230   Are you there Producer? It’s me, the audience
                                                                                                Claire Tavernier, Senior Executive Vice President, FMX & WWD,
 1150   Discussion: Strategies for developing online communities for all levels                 FremantleMedia
        Barry Rutter, Web Services Manager, British Dental Association
        Rob Howard, Founder & CTO, Telligent                                             1300   Networking Break
        Paul Ayres, VP, Sales and Business Development, MyCube                                  SESSION TWO: SOCIAL GAMING & VIRTUAL CURRENCIES
        Alan Wolk, Managing Director of Social Media Strategy, KickApps
                                                                                         1530   Discussion: Incorporating ‘gamification’ into your marketing campaign
 1230   Discussion: Customer insight and co-creation embracing Social Media
        Moderator: Charlotte McEleny, Senior Reporter, New Media Age                     1430   Virtual currency markets and the opportunity they present to marketers
        Oliver Lucas, Head of Customer Insight & CRM, New Look                                  Manny Anekal, Global Director of Brand Advertising, Zynga
        Kerry Bridge, Global Digital Media Communications Manager, Dell Public                  Gilles Storme, Head of EMEA Advertising Sales, RockYou
        Sector                                                                                  Andreas Bodczek, CEO, SponsorPay
        Philippa Rose, Global consumer marketing insights manager, Unilever              1500   Networking Break
 1300   Networking Break                                                                        SESSION THREE: MOBILE SOCIAL MEDIA
 1400   Digital engagement: Meaningful crowdsourcing via Social Media                    1530   Mobile Social Media as a marketing tool
        Nick Jones, Director, Interactive Services, COI                                         Cristian Cussen, Director of Business Development, Ning
 1430   Discussion: Enterprise Social Media for CRM                                             Senior representative, Blackberry

 1500   Networking Break                                                                 1610   Delivery platforms for Social Media marketing

 1530   The power of Social Media for customer service & support                         1650   Close of conference
        Bian Salins, Head of Social Media Innovation, BT Customer Service
 1610   Close of conference

          Level 1
                                                                                                                                                                                                                                                                                                                           Free to attend
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                           Developer                                                                                                                                                                97
                            Zone 1 Handset &
                                      Operators Zone                                                                                                                                                                                                                                        Developers
                                                                                                                                                                                                                                                                                             Zone 2

Social Media Hub is an interactive discussion and learning area located on the exhibition floor. This area will be used
throughout the two days for an education programme of basic Social Media marketing skills, demos of latest Social Media77
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                                                                                                                                                                                                    96                                     103

tools and platforms, and interactive debates.                                                                                76                                     84

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Topics over the two days will include:
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•	   B
     	 usiness	Insight:	Social	Media	for	SMEs	–	advice	for	SMEs	on	the	basic	tools	they	should	be	using.	Including	setting	up	
                                    Lift Lift
                                                      Lift Lift
     and using facebook, linkedin and twitter accounts and building an online presence via Social Media. Is Social Media
     worth the investment?

•	   	 ocial	Media	Soapbox	-	Shared	collective	learning	-	We	open	the	floor	to	anyone	from	the	audience	to	participate,	
     S                                                              SMWF Exhibition                                                                                                                                      EXPO

     and come up on stage to share their views, and debate things they have learned in building and executing their Social
     Media plan. The social soapbox will be moderated by experts within their field, with

     dedicated twitter # tags for each debate.

•	   S
     	 ocial	Media	Tool	Box:	As	an	extension	of	the	exhibitor	area	the	Social	Media	hub	
     includes interactive workshops from our leading sponsors and exhibitors. Learn
                                                                      SMWF Main Conference

     about the latest tools available and how you can implement these into your
     marketing plan.                                                  Social Media Hub

                                                                                                                                                                                                                                        SMWF Marketing Toolbox
                                                                                                                                                                                                                                        What should you include within you Online Marketing ToolBox?
                                                                                                                                                                                                                                        This zone educates on the online models required by all marketers

For	more	information	visit: www.socialmedia-forum.com/europe/exhibition/free-exhibition                                                                                                                                                 to ensure a online marketing strategy that is second to none. Hear
                                                                                                                                                                                                                                        from leading brands and representatives from the world of Social
                                                                                                                                                                                                                                        Media, SEO and A liate.

     Free Exhibition

      Ground Level                                                                                                                                                                                                                                                                                           Lower Ground Level

                                                                                Escalator to
                                                                                Upper Floor

                                                                                                                       Stairs to                                                                                                    Track 1
                                                                                                                       Upper FLoor

                                                                                19            21

                               Social Media                                                                                  Bar
                                   Hub                                               16                                                                                                                                                                                                                       Stairs to
                                                                                                                                                                                 35            37                                                                                                             exhibition           Track 2
                                                                                15            17                                                                                                                                                                                                               oor


                                                                                                    Stairs to                                                                    32
              Meeting                 4                  8                     12
                                                                                                    lower oor                                     25                                  31                           42                         50
                                3          5       7         9            11        13                                                 24              26                                                     41        43               49         51

                                      2                  6                     10                                                                 23                                                               40                         48
                                                                                                                                                                                 28            30
                                                                                                                                                                                          27                                                  46
                                                  Catering                                                                                                                                                    39
          Media Area                                                                                                                                                                                                                     45         47

                                                                                                        Registration                                                                                                                          44

                                                  Lift            Lift                                                                                 Lift              Lift              Catering

                                                                                                              Hammersmith Road


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