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Engage with the World of Social Media Marketing 29-30 March 2011, Olympia, London www.socialmedia-forum.com/europe kers from... Leading spea An arena of interactive workshops featuring representatives from key Social Media companies, brand case studies, engaging discussions and debate , plus free to attend exhibition & Social Media Hub. Platinum Sponsor Gold Sponsors Silver Sponsors Integrated Communication Sponsors Networking Bar Sponsors Speakers Include: www.socialmedia-forum.com/europe/workshop/all-speakers Introduction Two days of an interactive & engaging line up featuring leading key figure keynotes, brand case studies, topical Q&A and debates plus exhibition hall, the Social Media Hub and ample networking. SMWF is continuing to evolve with our aim to deliver an event which is second to none, ensuring our audience receives the maximum potential from attending our shows. New for 2011 we have introduced panel discussion formats, tweet up panels, on stage interviews, open ‘Q&A’ portions, audience sourcing debates and break-out group discussions allowing for you to explore in-depth the key Social Media platforms, and how they can enhance your marketing. Top topics being covered: Who should attend? Social Media marketing toolbox, brand building, Heads, Directors, VPs and Managers of Departments from the following fields... Mobile Social Media, Facebook, Social Shopping, Social Media; Digital Maketing; Software delivering PR campaigns, Twitter applications, mash ups, and Technology; Mobile Operators; Media Agencies; Advertising Agencies; LinkedIn, location based marketing, B2B Social Media, Venture and Seed Capitalists; Affiliates; Content Production; Brands; Corpo- Social Search, Social Gaming, Social TV, Crowdsourcing, rate’s; SME’s; Content Standards; TV; Broadcast; Search Engine; Interactive Crisis Management, Social CRM, Community Building, voucher offers Agency’s; Online Publishing; and anyone interested in Social Networking and how to integrate this into their business Prices Day 1 Day2 Both Days Exhibition and Social Media Hub Pass Free Free Free Workshop Pass £395 £395 £595 Connect with us (Includes access to all workshop zones and exhibition) Blog: www.socialmedia-forum.com/blog Special Discount Code - NMA15 £335 £335 £505 Web: www.socialmedia-forum.com/europe Twitter: @SocialMediaWF Register today, visit www.socialmedia-forum.com/europe/register/workshop-pass Email: email@example.com Tel: +44 (0) 117 946 8870 A workshop pass offers attendees the ability to mix and match an agenda that suits their requirements from 3 streams. A centralised bar area also aims to For sponsorship, exhibition and help facilitate networking, and of course grab a drink throughout the 2 days. advertising opportunities contact Ian Johnson. Brands Attending Include: www.socialmedia-forum.com/europe Day 1 Workshops Track 1 Track 2 Social Media Marketing within a 360 Digital AM: Social Media for B2B Marketing Strategy Framework PM: Social shopping & location based marketing 0910 Event chair welcome & introduction 0910 Event chair welcome & introduction Joshua March, Co-Founder & CEO, iPlatform Peter Young, Marketing Consultant, B2B Marketing Magazine 0920 Speed networking – 10 minutes to get to know the people around you 0920 Speed networking – 10 minutes to get to know the people around you SESSION ONE: EXPLORING KEY TRENDS IN SOCIAL MEDIA SESSION ONE: APPLYING SOCIAL MARKETING FOR B2B 0930 Keynote Q&A 0930 Keynote Q&A - Building a connected graph of business professionals 1000 Discussion: Socialisation of the internet: 1000 Applying Social Media theories to business to business marketing: Paul Papadimitriou VP & Principal Analyst, Constellation Research Zoe Sands, Head of Digital - EMEA, Juniper Networks 1045 What is social reputation and why this should matter for your business 1030 Discussion: Examining strategies for using Social Media for B2B marketing Moderator: Andrew Gerrard Delphine Remy-Boutang, Social Media Marketing Manager, IBM Azeem Azhar, CEO, Peer Index Kelly Thomas, Head of Marketing, PruProtect & Head of IFA Marketing, Garth Holsinger, VP of Sales and Business Development, Klout PruHealth, Prudential Insurance Thomas Power, Chairman, Ecademy Jonathan Brayshaw, Global Leader Digital Communications, Psion 1130 Networking Break 1115 Networking Break SESSION TWO: MARKETING STRATEGY SESSION TWO: MARKETING STRATEGY 1145 Discussion: Integrating Social Media into traditional marketing strategy 1145 Social CRM for B2B marketing Moderator: Russ Lidstone, CEO, EuroRSCG London Nick Jones, Director, Interactive Services, COI 1230 B2B brand case studies: How B2B brands have successfully utilised Social Media Nick Burcher, Global Head Of Social Media, ZenithOptimedia Dave Tarrant, Global Technical Community Manager, Electrocomponents John Willshire, Chief Innovation Officer, PHD Mark Jennings, Account Director, FreshNetworks Usama Al-Qassab, Digital Innovation Team Leader, Procter & Gamble 1300 Networking Break 1230 Discussion: Internal comms, employee engagement and Social Media governance SESSION TWO: SOCIAL SHOPPING Barney O’Kelley, Head of Communications, BAE Systems 1400 The social shopping explosion 1300 Networking Break Katy Howell, Managing Director, Immediate Future SESSION THREE: MONITORING & MEASURING 1420 Discussion: Examining the social shopper 1400 Afternoon Keynote: Crowdsource debate with a difference Gavin Merriman, Digital Marketing, Littlewoods Russ Lidstone, CEO, EuroRSCG London Mark Guymer, Head of Shopping and Vouchers, Moneysupermarket.com JC Mighty, E-commerce communications manager, Aurora Fashions 1420 Discussion: Monitoring and managing investment in Social Media Michael Scissons, President & CEO, Syncapse 1450 Group buying and daily deals services Richard Clark, Head of Online Marketing, BestBuy UK 1520 Networking Break 1450 Discussion: Listening, analysing & managing Social Media traffic Amber Naslund, VP of Social Strategy, Radian 6 SESSION THREE: LOCATION, LOCATION, LOCATION Giles Palmer, Founder & CEO, Brandwatch 1540 Discussion: Geotagging: the new dimension of marketing Patrick Herridge, Director, Social 360 Josh Williams, CEO and founder, Gowalla 1520 Networking Break SESSION FOUR: SOCIAL MEDIA FOR SOCIAL CHANGE SESSION FOUR: SOCIAL MEDIA & PR 1620 Discussion: Harnessing Social Media for fundraising and social change 1540 Discussion: The changing role of PR in the Social Media environment Emily Subden, Digital Producer, Oxfam Moderator: Danny Rogers, Editor, PR Week Marcus East, CIO/Head of Future Media & Technology, Comic Relief Nick Sharples, Director Corporate Communications Europe, Sony Elizabeth Kessick, Product Manager, Just Giving Colin Douglas, Director of NHS Communications, Department of Health 1650 Casestudy: Oxfam Pete Devery, EMEA PR Lead, Microsoft Emily Subden, Digital Producer, Oxfam 1620 Afternoon keynote: 1710 Casestudy: Comic Relief - The Inbetweeners Rude Roadtrip Brian Solis, Thought Leader, Futurist, Author Marcus East, CIO/Head of Future Media & Technology, Comic Relief 1650 Social Media for crisis management: Travel disruption, ash clouds & snow Samantha Holgate, Head of Airport Communications, Gatwick Airport Jason Durk, Head of Passenger Information, National Rail Enquiries Aurelie Valtat, Online Communications Leader, Eurocontrol Soirée Sarah Campbell, Media and Communciations Manager, BAA 1720 Social Media – First for breaking news Moderator: Harriet Dennys, Editor, Media Week social In association with Ilicco Elia, Head of Consumer Mobile Products, Reuters Media Kate Day, Social Media Editor, Telegraph www.socialmedia-forum. com/europe/networking Tom Glover, Deputy Director of Comms, Head of Digital Comms, FT /networking-party 1750 Conference close – followed by drinks at the SMWF bar & Social Soirée Day 2 Workshops Track 1 Track 2 Social Media for Brand Management, Community Mobile Social Media & Social TV Building & CRM 0930 Event chair welcome & introduction 0930 Event chair welcome & introduction 0940 Keynote Q&A: Building brand engagement and loyalty and engagement through 0930 Keynote Q&A Social Media SESSION ONE: SOCIAL TV SESSION ONE: SOCIAL MEDIA FOR BRAND MANAGEMENT 1010 Interactive Panel: What impact will Social TV have on the media industry as a 1010 Sit back and tweet: Interactive discussion to examine how some of the leading whole? brands harness and embrace Social Media marketing Moderator: Bill Scott, COO, easeltv Babs Rangaiah, Vice President of Global Communications Planning, John Denton, Managing Editor of TV Platforms, BBC Unilever Andy Gower, Research Group Leader, BT Ben Padley, VP Global Head of Digital Engagement and CRM, Dick Rempt, CEO, Talents Media Sony Ericsson Tom Smith, Founder and Director, GlobalWebIndex Martine Edgell, CRM Specialist, Mercedes Benz UK 1055 Discussion: Developments in the technology to support social TV 1055 Case Study: Dell’s evolving use of twitter 1120 Networking Break Kerry Bridge, Global Digital Media Communications Manager, Dell Public Sector 1150 Top tips for running awesome social video campaigns 1120 Networking Break Senior representative, Unruly Media SESSION TWO: SOCIAL CRM & COMMUNITY BUILDING 1230 Are you there Producer? It’s me, the audience Claire Tavernier, Senior Executive Vice President, FMX & WWD, 1150 Discussion: Strategies for developing online communities for all levels FremantleMedia Barry Rutter, Web Services Manager, British Dental Association Rob Howard, Founder & CTO, Telligent 1300 Networking Break Paul Ayres, VP, Sales and Business Development, MyCube SESSION TWO: SOCIAL GAMING & VIRTUAL CURRENCIES Alan Wolk, Managing Director of Social Media Strategy, KickApps 1530 Discussion: Incorporating ‘gamification’ into your marketing campaign 1230 Discussion: Customer insight and co-creation embracing Social Media Moderator: Charlotte McEleny, Senior Reporter, New Media Age 1430 Virtual currency markets and the opportunity they present to marketers Oliver Lucas, Head of Customer Insight & CRM, New Look Manny Anekal, Global Director of Brand Advertising, Zynga Kerry Bridge, Global Digital Media Communications Manager, Dell Public Gilles Storme, Head of EMEA Advertising Sales, RockYou Sector Andreas Bodczek, CEO, SponsorPay Philippa Rose, Global consumer marketing insights manager, Unilever 1500 Networking Break 1300 Networking Break SESSION THREE: MOBILE SOCIAL MEDIA 1400 Digital engagement: Meaningful crowdsourcing via Social Media 1530 Mobile Social Media as a marketing tool Nick Jones, Director, Interactive Services, COI Cristian Cussen, Director of Business Development, Ning 1430 Discussion: Enterprise Social Media for CRM Senior representative, Blackberry 1500 Networking Break 1610 Delivery platforms for Social Media marketing 1530 The power of Social Media for customer service & support 1650 Close of conference Bian Salins, Head of Social Media Innovation, BT Customer Service 1610 Close of conference www.apps-world.net Press Level 1 Free to attend 75 98 82 90 81 83 89 91 105 80 88 Developer 97 TV Zone 1 Handset & Operators Zone Developers 104 74 Zone 2 Social Media Hub is an interactive discussion and learning area located on the exhibition floor. This area will be used throughout the two days for an education programme of basic Social Media marketing skills, demos of latest Social Media77 78 79 85 86 87 96 103 tools and platforms, and interactive debates. 76 84 109 64 72 108 110 53 63 65 71 73 107 116 62 70 34 57 30 33 35 56 29 58 31 113 Topics over the two days will include: 94 101 106 32 55 28 61 68 100 102 22 112 114 93 95 60 62 67 69 111 92 99 59 66 • B usiness Insight: Social Media for SMEs – advice for SMEs on the basic tools they should be using. Including setting up 54 Lift Lift Lift Lift 115 and using facebook, linkedin and twitter accounts and building an online presence via Social Media. Is Social Media worth the investment? • ocial Media Soapbox - Shared collective learning - We open the floor to anyone from the audience to participate, S SMWF Exhibition EXPO and come up on stage to share their views, and debate things they have learned in building and executing their Social Media plan. The social soapbox will be moderated by experts within their field, with Catering dedicated twitter # tags for each debate. Bar • S ocial Media Tool Box: As an extension of the exhibitor area the Social Media hub includes interactive workshops from our leading sponsors and exhibitors. Learn SMWF Main Conference about the latest tools available and how you can implement these into your marketing plan. Social Media Hub SMWF Marketing Toolbox What should you include within you Online Marketing ToolBox? This zone educates on the online models required by all marketers For more information visit: www.socialmedia-forum.com/europe/exhibition/free-exhibition to ensure a online marketing strategy that is second to none. Hear from leading brands and representatives from the world of Social Media, SEO and A liate. EXPO Free Exhibition Ground Level Lower Ground Level Baby Change Escalator to Upper Floor Stairs to Track 1 Upper FLoor 38 20 19 21 18 Social Media Bar 36 Hub 16 Stairs to 35 37 exhibition Track 2 15 17 oor 34 14 EXPO 33 Stairs to 32 Meeting 4 8 12 lower oor 25 31 42 50 Room 3 5 7 9 11 13 24 26 41 43 49 51 2 6 10 23 40 48 29 28 30 27 46 Catering 39 Media Area 45 47 Registration 44 Registration Lift Lift Lift Lift Catering Hammersmith Road www.socialmedia-forum.com/europe
"Engage with the World of Social Media Marketing"