truth about food.ppt - Painsley Catholic College by shuifanglj

VIEWS: 119 PAGES: 17

									In the last decade, the number of school children who
are overweight or obese has nearly doubled. One third
of our kids are now too fat.

• One quarter of teenagers are already obese.
• 14% of boys and 17% of girls between the ages of two
and 15 are overweight.
• Nearly one quarter of adults are already obese.
• Kids with fat parents are twice as likely to become
• Kids who are obese by the age of 12 are 85% more
likely to remain obese into adult life.
• Kids who are obese in their early teens are twice as
likely to die by the age of 50.
Does it matter what breakfast you feed your children?
The brain represents about 2% of body weight of an adult but it consumes 20% of the
oxygen and glucose the body produces, even at rest. Glucose is the brain’s main fuel
supply and is therefore necessary for mental performance.
Despite the well established fact that increased levels in glucose are associated with
better cognition 10-30 % of people in Europe skip breakfast - the first opportunity to
replenish the glucose levels in the blood after a long night of fasting.
We all know breakfast is important, but does it matter what type of breakfast? We
enlisted one scientist and a classroom full of schoolchildren, to see if we could find out.
"increased levels in glucose are associated with better cognition"
On two consecutive days we got our children to test two different types of breakfast -
an English breakfast of scrambled eggs and toast, and an American one of waffles and
maple syrup.
We waited three hours for the breakfasts to take effect and then gave the children a
frustrating game of swing ball to play. What we were looking for was not swing ball
skill, but rather the ability to stay focused on the task in hand and not get frustrated
with losing.
So which breakfast proved a winner? Staying power was more prominent after the
English breakfast. Why? Because foods like eggs, toast, and oats have a low GI content
which means the glucose is released more slowly into the blood keeping you focused
for longer.
Children should eat the best food, the most and the most varied of their family.
However, research shows that most kids are eating a dangerously unbalanced
diet, high in saturated fats, sugar and salt, and low in fruit and vegetables. More
than one in five children are now overweight, and one in three children have
tooth decay before they even begin primary school.
Food Labelling

The problem, particularly when dealing with children, is that product labelling can be extremely
misleading. For example, Kellogg’s Real Fruit Winders were condemned by a parents’ panel
because they claimed to contain more than 50% real fruit, but neglected to mention that each Fruit
Winder is 47% pure sugar.

If you are a fan of Robinsons Fruit Shoot Juice Drink, the Food Commission points out that as the
drink contains only 11% juice. You would need to buy 31 bottles of 300ml each, costing a total of
£20.60, before you would get a litre of pure, undiluted fruit juice.

Ironically, as Coca Cola is one of the official sponsors of the Olympic Games, it is interesting to
note that the athletes who compete are banned from taking caffeine – which is one of the
ingredients of Coke
"Junk foods and sugary drinks are supported by enormous
advertising budgets that dwarf any attempt to educate children
about healthy diets," said research officer Kath Dalmeny, co-author
of the Food Commission report. "Junk food advertisers know that
children are especially susceptible to marketing messages. They
target children as young as two years old with free toys, cartoon
characters, gimmicky packaging and interactive websites to ensure
that children pester their parents for the products."
Companies such as KFC, Burger King, McDonald's, Kinder, Mars,
Cadbury's, Nestlé, Coca-Cola and Pepsi are criticised in the Food
Commission report for targeting children. The report calls for
international controls on the marketing of high-calorie, low-nutrient
food to children.
Other foods banned from advertising during children's TV include:
Marmite, Flora Lite, half-fat cheddar, Dairylea triangles, bran flakes,
camembert, sugar-coated puffed wheat, instant hot oat cereal, Jaffa
cakes, reduced calorie mayonnaise, multi-grain hoop cereal, half-fat
  creme fraiche, takeaway chicken nuggets, potato waffles, Greek
 yoghurt (from sheep's milk), ham, sausages, bacon rashers, low-fat
spreads, peanuts, cashew nuts, pistachio-nuts, peanut butter, raisins,
   sultanas, currants, low-fat potato crisps, olive oil, butter, pizza,
   hamburgers, tomato ketchup, chocolate, brown sauce, cola and
Foods which escape the ban include: Plain fromage frais, fish fingers,
 lasagne ready meals, currant buns, malt loaf, frozen roast potatoes,
 chicken curry with rice ready meal, frozen oven chips, sliced white
  bread, cottage cheese, supermarket frozen chicken nuggets, milk,
  brazil nuts, canned strawberries in syrup, diet cola and chocolate-
                           flavoured milk.
Anomalies contained in new rules limiting junk food advertisements during children’s programmes mean
that cheese and porridge cannot be promoted during Bob the Builder but fast-food restaurants have free
rein to advertise during Dancing on Ice or The X Factor.
The rules, published yesterday by Ofcom, the broadcast regulator, have left parents, health campaigners,
food manufacturers and the advertising industry all unhappy.
The consumer watchdog Which? predicted a rush of advertisements for oven chips, chicken nuggets and
sugary breakfast cereals during early-evening family viewing.
There is concern that while characters such as Shrek or Postman Pat cannot be used to endorse food
products on TV, companies can continue to use brand characters, such as Tony the Tiger on Kellogg’s
And there is nothing in the rules to prevent a company such as Burger King or Cadbury advertising its
brand rather than a product.
The anomalies arise because of the formula devised by the Food Standards Agency to decide what is a
“good” or “bad” food. A food classified as “high in saturated fat, salt or sugar” scores 4 points or more,
while a drink classified as “high in saturated fat, salt or sugar” scores 1 point or more.
Every food is scored according to a 100g portion. This means that foods which are normally eaten only in
small amounts — such as cheese, raisins or Marmite — are treated in the same way as a large burger
from a fast-food outlet.
Campaign groups were disappointed that Ofcom rejected a 9pm watershed on junk food adverts.
However, they were pleased that it had recognised the need to target older children under 16. Junk food
adverts cannot be shown during programmes such as Friends and Hollyoaks, which are cult viewing
among young teenagers.
The new rules for programmes aimed at children aged 4 to 9 will come into force on April 1. The rules for
programmes aimed at the under16s will come into effect on January 1 next year.
Current advertising campaigns can continue on TV until the end of June, although dedicated children’s channels
have until December 2008 to phase in the changes.
Ofcom estimates that the total impact on broadcasters’ revenue could be as much as £39 million in the first year.
Last night industry sources conceded privately that they could live with this shortfall as they expected junk food
advertising to remain on screen.
Currently, the commercial broadcasters spend £40 million on children’s television. There are concerns that, with
advertising falling, investment in children’s television will plummet.
Ofcom rejected a blanket ban, saying that this would have a draconian impact.
The music channels and the broadcasters that target children will be the most severely hit. Time Warner, the
owner of Cartoon Network, is expected to lose about 4 per cent of revenues; by contrast, the impact on ITV and
Channel 4 will be less than 1 per cent.
Melanie Leach, director general of the Food and Drink Federation, slammed the extension of new rules to
under16s as “disproportionate”. She is also vehemently opposed to the formula to decide if a food product is
healthy or unhealthy.
There is concern that firms have not been given incentives to reformulate products. Baby-bel cheese, for
example, has introduced a range that is 30 per cent lower in fat but still faces a ban under the formula.
Tessa Jowell, the Culture Secretary, said that the Government would take further action if necessary. But she
added: “It is important to remember that there is no single magic bullet solution. A healthy diet, regular exercise
and good education about food and lifestyle all have a role to play in tackling childhood obesity.”
Dr Oetker Crisp Fine Base Speciale Pizza -
4.4g/200g Tesco's Stonebaked Pepperoni
Pizza - 4.1g/200g
Morrisons/Budgens/Somerfield Baked Beans
- 3.2g/210g Asda Spaghetti and Spaghetti
Loops - 3.7g/210g Co-op Spaghetti -
Children 'eat more after watching food adverts'
Research says TV has profound effect on eating
Obese and overweight children who watch food adverts on TV more than double their food intake
afterwards, new research suggests.
A study from the University of Liverpool also found that children of normal weight upped their eating by 84
per cent.
Researchers studied 60 children of different weights aged between nine and 11.
They were shown a series of food adverts and toy adverts, followed by a cartoon.
The amount of eating following the food adverts was significantly higher than following the toy adverts, the
study found.
Obese children
Obese children increased their consumption by 134 per cent; overweight children by 101 per cent and normal
weight children by 84 per cent.
Earlier this year, Ofcom announced that TV adverts promoting unhealthy food and drinks would be banned
during programmes aimed at children up to the age of 16.
Advertising for products which are high in fat, salt and sugar, and which particularly appeal to children, must
not be shown in or around programmes for those under 10 from this month.
From the beginning of January 2008, a total ban will come into force for advertising junk food during
programmes aimed at or which appeal to under-16s.
The restrictions apply to food and drinks products which are assessed as being high in fat, salt and sugar
(HFSS) by the Food Standards Agency.
Increased intake
This new study found exposure to food adverts increased the children's
intake of all foods except a low-fat savoury item.
The foods offered to the group were Snack a Jacks (low-fat savoury),
Walkers crisps (high-fat savoury), Haribo jelly sweets (low-fat sweet),
Cadbury buttons (high-fat sweet) and a bunch of grapes.
Overweight children mainly increased their intake of chocolate and
jelly sweets, and obese children mainly increased their intake of
Dr Jason Halford, director of the university's Kissileff Laboratory for
the study of Human Ingestive Behaviour, said: 'Our research confirms
food TV advertising has a profound effect on all children's eating habits
- doubling their consumption rate.
'The study was also particularly interesting in suggesting a strong
connection between weight and susceptibility to over-eating when
exposed to food adverts on television.'
The university research team is presenting its findings at the European
Congress on Obesity in Budapest this week.
Which? food campaigner Miranda Watson said: 'There is clear
evidence to show that tight restrictions are needed to protect children
from unhealthy food advertisements on TV yet the restrictions in place
will not cover the programmes that most children are watching.
Which? is calling on the Government to step in and tighten the
restrictions as a matter of urgency.'
                    Big Mac
540 Calories
29g Fat                45% Daily intake
10g saturated fat      51% daily intake
1.5g trans fat
1040mg Sodium (Salt)   43% daily intake
Medium French Fries
380 Calories
20g fat                  31% daily intake
4g Saturated fat         20% daily intake
220mg Sodium             9% daily intake

                                            Total calories
          Medium Coke                              1130
          210 calories
          58g Carbohydrate (Sugar)
            Recommended Healthy
            Calorie Intake

2500 Boys
                     2200 Girls

To top