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Ppt on Global Strategic Perceptions of Transnational Companies

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					   Courses taught in English in the fall semester 2009/2010

     Module                          Discipline                      Credits (ECTS)
1. Economy
                     Accounting in Russia                                  3
                     International finance and accounting                  5
                     International Accounting Standards                    3
                     Doing business and investing in the Russian           5
                     Federation
                     Economics and planning in sphere of health            4
                     care
                     Expense controlling in sphere of services.            2
                     World economy 1                                       2
                     World economy 2                                       2
2. Marketing and
   Management        Business-planning                                     2
                     Event management                                      2
                     International marketing                               4
                     Product marketing and management                      4
                     Strategic marketing                                   1
                     Manufacturing                                         2
                     Planning in sphere of culture                         2
                     Urban studies (City planning) and Regional            4
                     Environmental Policy
3. Law
                     European Union and international                      2
                     institutions
                     International law – “Counteraction against            3
                     transnational organized criminality”
                     (qualification, investigation and
                     criminological analysis of economical crimes)
                     International law (International                      2
                     Organizations)
                     Business game “Criminal (or civil) case in            3
                     the Court” (min 8 students)
4. Information
    technologies     Information technology                                5
                     Computer Graphics for “Dummies”                       2
5. Social sciences
                     Intercultural orientation week                        3
                     World culture history                                 2
                     World Tourism                                         4
                     Russian society and culture                           2
                     Social and medical insurance in Russia                2
MODULE ECONOMY

Name of
Discipline        Accounting in Russia
Credits           4
Aims              The given course will allow students to receive necessary knowledge of the
                  basic methods and ways of conducting book keeping in the Russian
                  Federation, to seize practical skills on preparation and granting of the financial
                  information for a wide range of users.
Content           As a result of a course students should know main principles of accounting
                  rules according to the Russian standards ; to be able to solve on an example of
                  concrete situations questions of an estimation, registration and accumulation of
                  the information on financial and economic activity of the organisation for the
                  purpose of its subsequent representation in financial reports. Main topics:
                  fundamentals of accounting, accounting of fixed assets, current assets, capital
                  and liabilities in Russia.
Form of           test
Attestation
Study Materials   PowerPoint presentation, study materials

Name of
Discipline        International accounting and finance


Credits           5
Aims                 To study the problems of international business;
                     To consider the methods of international company capital and assets
                   evaluation;
                     To understand the features of the practical usage of financial derivatives and
                   types of finansial risks hedging
                     Evaluation and criteria of investment projects
Content           Theme 1. The specifity of international finance
                  Theme 2. Assets evaluation in international company
                  Theme 3. Financial derivatives of international company and risk management
                  Theme 4. The cost of capital, the structure of capital and the dividend policy
                  Theme 5. Real assets investments of the international company
                  Chapter 1. Financial accounting of international companies
                  Chapter 2. Managerial accounting of international companies
Form of           exam
Attestation
Study Materials   Books (by foreign authors) and presentations

Name of
Discipline        International Accounting Standards
Credits           3
Aims              As business and capital markets have continued to grow more global over
                  recent years, the need for cross-border financial information has
                  correspondingly increased. This has brought international accounting to the
                  forefront. International Accounting: A User Perspective is designed to provide
                  an understanding of international accounting issues to current and future
                  business managers.
Content           The basic concepts, principles, approaches and requirements of the
                  International standards of the financial reporting are considered. The most
                  difficult methodological questions of standards are well stated. The material
                  considered rules of consolidation of the financial reporting of group of the
                  companies is informatively presented.
                  There are a lot of practical examples.
Form of           test, project
Attestation
Study Materials   PowerPoint presentation, study materials

Name of           Doing business and investing in the Russian Federation
Discipline        Teaching-familiarization course
Credits           5
Aims              To familiarize student with the current economic situation in Russian
                  Federation
                  Get an insight to the Russian market
                  Learn about most current trends of industry development
                  Understand the needs of potential customers from Russia
                  Visit some enterprises in Saint-Petersburg
Content              I.        Russia:country profile
                  1.1.Introduction
                  1.2. Government structure
                  1.3. Legal system
                  1.4. People
                  1.5. Economy
                  1.6. Foreign trade
                        II.     Business environment
                  2.1. Business climate
                  2.2. International agreements
                  2.3. Legal environment
                  2.4. Regulations for business
                  2.5. Property market
                      III.       Foreign investment
                  3.1. Foreign investment
                  3.2. Privatization
                      IV.       Importing and exporting
                  4.1. Customs policy
                  4.2. Import restrictions
                  4.3. Customs duties
                  4.4. Temporary import relief
                  4.5. Customs duty incentives
                  4.6. Documentation and procedures
                  4.7. Warehousing and storage
                  4.8. Re-exports
                       V.        Labour relations and social security
                  5.1. Labour relations
                  5.2.Working conditions
                  5.3. Social security system
                  5.4. Foreign personnel
                      VI.        Enterprises visits
                  - Baltica Brewery
                  - Imperial Porcelain factory
                  - Public Corporation «Novaya Era»
Form of           test
Attestation
Study Materials   Presentations

Name of
Discipline        Economics and planning in sphere of health care.
Credits           4
Aims              Studying of specific regularity and special forms of course of economic
                  processes and formation of economic relations in sphere of health care and their
                  interdependence with macroeconomic phenomenon.
                  To give systematic representation about structures and tendencies of
                  development of sphere of health care, to give knowledge of theoretical bases
                  and laws of functioning organisation in sphere of health care, to learn to apply
                  methods of the analysis of economic relations in sphere of health care
Content           1. National systems of health care.
                  2. Organisation of health care in Russia.
                  3. Resources of health care.
                  4. Social and economic efficiency of health care.
                  5. System of planning in sphere of health care.
                  6. Technology of planning in sphere of health care.
                  7. Organisation of planning in sphere of health care.
                  8. Stage of statement system of planning in organisation of health care
Form of           Exam
Attestation
Study Materials   Book, Designed Material

Name of
Discipline        Expense controlling in sphere of services.
Credits           2
Aims              Get skills of expenses controlling in sphere of services, get skills of
                  independent decision-making in the field of management of expenses
Content           1. Classification of expenses in sphere of services.
                  2. Methods of management by expenses.
                  3. Conception and structure of cost in sphere of services.
                  4. Control of expenses in sphere of services.
Form of           Exam
Attestation
Study Materials   Book, Designed Material

Name of
Discipline        World economy 1
Credits           2
Aims                 To study the basic concepts, mechanisms and laws of the world economy;
                     To define the features of development of the world economy and national
                   economies, the intern ational division of labour and international trade
                     To understand the specificity of an environment of the international business.
Content           Theme 1. World Economy. Introduction in discipline
                  The subject, problems and the items of the course. The place of the discipline
                  in the system of economic sciences and its basic characteristics. The essense of
                  the world economy and its structure. The basic theoretical items of the world
                  economy.
                  Theme 2. The World economy. Formation, development and tendencies
                  The basic tendencies of the world economy’s development: internationalisation
                  and economic globalisation. The resources of the world economy : resource
                  potential and branch structure of the world economy, the population and human
                  resources, economic potential of the countries Integration The European Union.
                  The international economic organisations. Economic aspects of the global
                  problems.Russia in the world economy.
                  Theme 3. International trade
                  The basic theories of international trade. The theory of the absolute advantages
                  of A.Smith. The theory of comparative costs of D.Ricardo. The theory of a
                  parity of factors of manufacture (by Heksher and.Olin). Leontief’s Paradox .
                  Neofactorial theories. Neotechnological theories. The theory of the international
                  life cycle of a product. The theory of the international competitiveness of the
                  nations by M.Porter. The international regulation: GATT and WTO. Foreign
                  trade of Russia: structure and tendencies, mutual relations of the WTO and
                  Russia.
                  Theme 4. The international movement of factors of manufacture
                  The international movement (import/export) of the capital: essence and forms
                  of export of the capital. Foreign investments: motives of realisation of
                  investments abroad, types of foreign investments. Direct investments, portfolio
                  investments. National regulation of foreign investments. Foreign investments to
                  Russia, a problem of an investment climate. Transnational corporations. The
                  world labour market. The labour migration influence on the economic
                  development of the country. The regulation of the migration processes.
                  Theme 5. The international currency and credit relations
                   The basic tendencies of international currency relations’ development.
                  Currencies and rates of exchange. Concept of foreign and national currency.
                  The quotation of foreign currencies and currency transactions. Spot and forward
                  rate of exchange. Convertibility of currencies. The factors influenced on the
                  currency rates. Parity of purchasing capacity. The currency markets: structure
                  and participants. The international credit. Supply and demand in the currency
                  market. The foreign trade balance.
Form of           exam
Attestation)
Study Materials   Books (by foreign authors) and presentations

Name of
Discipline        World economy 2
Credits           2
Aims              The objectives of this module is to familiarize students with a range of
                  management.
                  Techniquesand approachesand to give them an understandingof the issues that
                  impact on people in organizations.
Content           Major changes reshaping the economy…………………..
                  Globalization…………………………………………………
                  Technological changes……………………………………
                   Three waves: Growth and Decline in Job Sectors………
                   Diversity……………………………………………………
                   Changing societal expectations…………………………..
                   Entrepreneurial spirit…………………………………
                   “The Customer is King”: Quality, Speed and Low Costs
                  Privatizations………………………
                  At the end of the course the students should be:
                  More confident in dealing with issues related to Human Resources
                  More aware of the impact of people’s perceptions on how they evaluate
                  situations and react to them
                  More aware of the cross functional nature of Human Resources and the conflict
                  of interest that arise when organizations deal with staff only as resources and
                  not as people
                  Having an appreciation of the impact of psychological health and motivation
                  on the work of an organization
Form of           test
Attestation
Study Materials   Designed Material
MODULE MARKETING AND MANAGEMENT
Name of
Discipline        Business-planning
Credits           2
Aims              You will be provided with the different business-plan structures and strategies
                  according to the different objectives - fund-raising, corporate initiatives,
                  entrepreneurship, venture capital, hi-tech start-up.

                  You will have practical studies and work in groups (3-4 students). In the end you
                  will have to present the group business plan presentation to the audience.

Content           Business plan objectives and structures
                  Presentation skills
                  Group work - self-study
                  Final presentations and feed-back

Form of           Business-plan group presentations (exam)
Attestation
Study Materials   hand-outs, case-studies, PPT presentation

Name of
Discipline        Event management
Credits           2
Aims              The course will help you to plan and execute the events. Event manager
                  profession becomes popular and competitive in the world as multi-functional
                  role including marketing, public relations, logistics, project management, all that
                  help an event to succeed.
Content           Event planning
                  Project management (MS Project)
                  Team-building and cooperation
                  Logistics and technical aspects
                  Information management
                  PR and advertising
Form of           Exam
Attestation
Study Materials   hand-outs, case-studies, PPT presentation, Visio software.

Name of
Discipline        “International marketing”
Credits           4
Aims              The course is aimed at giving students and competences to operate a business
                  in foreign markets, as well as to communicate with foreign companies in the
                  domestic market.
Content           The discipline is composed of 5 parts, every part – of 2 till 4 themes, including
                  practical tasks in the class room and questions to self control.
                  Part 1. is dedicated to the essence and implications of international marketing,
                  as well as to general trends in the world market in the resent 10 years. The
                  difference between domestic and international marketing is also explained.
                  Part 2. deals with investigation methods and choice of foreign target market.
                  Indexes of foreign market situation and their dynamics. Sources of foreign
                  trade information, methods of data collection and processing are analyzed.
                  In Part 3. Forming of adequate international marketing strategies is presented.
                  The backgrounds of international business activity paradigm are dealt with.
                  The definition of foreign market processing mode is lined up.
                  Part 4. Formulates the meaning of the international marketing mix. It
                  underscores the need to standardize or to individualize the company’s product
                  on a foreign target market, to look for an adequate sales channel in a foreign
                  market, to set up a reasonable price in the chosen foreign target market and to
                  advertize according to peculiarities of local buyers.
                  Part 5. Analyses different international marketing management structures,
                  basing on foreign market outlines, company’s goals in the target market, its
                  international experience and finances. Requirements to international marketing
                  personnel are also dealt with.
Form of           Students receive at the outset assignments to develop a project individually or
Attestation       in small groups (3-5 people in a group) with results to be presented before the
                  examination.
Study Materials   Presentation in PowerPoint

Name of
Discipline        Product marketing and management
Credits           4
Aims              The course covers all the stages of New product development (NPD) process,
                  based on international modern methodologies. The course structure is
                  interactive and provides intensive learning and practicing in groups and
                  individually.
Content           New product development overview (1 hrs)
                  Marketing and design research (3 hrs)
                  Research results interpretation (1,5 hrs)
                  Product specification (3 hrs)
                  Prototyping and testing (3 hrs)
                  IPR protection (1,5 hrs)
                  Brand management (3 hrs)
                  Product mix management (1,5 hrs)
                  Product presentation (practice - 3 hrs)
Form of           Product presentations (exam)
Attestation
Study Materials   PPT presentations, simulations, case-studies, hand-outs, team work

Name of
Discipline        Strategic marketing
Credits           1
Aims              The course covers general marketing areas with the stress on competitive
                  strategies
Content           Consumer behavior and target groups (3 hrs)
                  Competitive analysis (1,5 hrs)
                  Market positioning (1,5 hrs)
                  Marketing strategies (1,5 hrs)
Form of           Test
Attestation
Study Materials   PPT presentation, hand-outs, printed designed materials
Name of
Discipline        Manufacturing
Credits           2
Aims              The course is based on international modern practices and methods, designed for
                  anyone interested in manufacturing processes and who plan to work for
                  manufacturing company. The course represents a mix of management and design
                  topics.
Content           Design for Manufacturing (3 hrs)
                  Manufacturing types and processes (3 hrs)
                  Materials for Manufacturing (3 hrs)
                  Product cost reduction (3 hrs)
Form of           exam
Attestation
Study Materials   PPT presentation, video, hand-outs, case-studies

Name of
Discipline        Planning in sphere of culture.
Credits           2
Aims              To receive knowledge of the basic methodological approaches and planning
                  principles in the organisation of culture, the basic methods of formation the
                  plans in organisations of culture, development methods of planned indexes and
                  indicators
Content           1. System of planning in sphere of culture.
                  2. Technology of planning in sphere of culture.
                  3. Organisation of planning in sphere of culture.
                  4. Stage of statement system of planning in organisation of culture.
Form of           Exam
Attestation
Study Materials   Book, Designed Material

Name of
Discipline        Urban studies (City planning) and Regional
                  Environmental Policy
Credits           4
Aims              - to develop an understanding of the purposes and basic principles of urban
                  planning
                  - to understand the policy and legal framework of urban development
                  - to outline the international, national and regional policies of sustainable
                  development
                  - to develop a proactive approach to regional sustainable development
Contents          Modern trends in urban planning. Fundamentals of urban planning system.
                  Types of urban planning documents. Economic, legal, social and ecological
                  aspects of urban development. Legal and economic factors of city planning
                  activities: zoning, land payments. Architecture and city planning.
                  Definitions of environmental policy and sustainable development. International
                  agreements, national and regional policies on sustainable development. Case
                  studies in planning policy and sustainable development.
Form of           test
Attestation
Study Materials   designed materials
MODULE LAW
Name of
Discipline    European Union and international institutions
Credits       2
Aims          As a result of a course students should know main international economic
              institutions in Europe. The principles of activity in European Union and in The
              Council of Europe. Main topics: the Charter, Country – Members, main points
              in international relations with Russia. To give systematic presentation about
              structures and tendencies of development in European Union.
Content       1. European Union.
              2. Council of Europe.
              3. International relations with Russian Federation.
Form of       test
Attestation
Study         PowerPoint presentation, study materials
Materials

Name of
Discipline    International law – “Counteraction against
              transnational organized criminality”
              (qualification, investigation and criminological
              analysis of economical crimes)
Credits       3
Aims          To introduce the students into the present situation of organized economical
              criminality in Russia and foreign countries, individual methodic of their
              investigation. To compare international conventions, the Criminal Code of the
              Russian Federation and of other countries with regard to the criminal
              responsibility for economical crimes
Content       Economical crimes: general characteristics
              Overview of Russian and international legal enactments. Comparison
              Investigation of economical crimes: criminalistic characteristics; proves
              collecting, programs of investiagiotn, etc.
Form of       Report of students (1 ECTS), exam (2 ECTS)
Attestation
Study         Presentation in PowerPoint, legislation (on internet-web-sites and in electronic
Materials     form)

Name of
Discipline    International law (International Organizations)
Credits       2
Aims          The given course will allow students to receive necessary knowledge of the
              basic concepts, principles, approaches and requirements in the International
              law.
Content       Legal Theory in International Law
              Human Rights and the International Order
              Refugee Law
              European Union Public Law and International Relations
              Parameters of European Union Law
              European Company Law
Form of           test
Attestation
Study             PowerPoint presentation, study materials
Materials

Name of
Discipline        Business game “Criminal (or civil) case in the
                  Court”
Quantity of       10
Hours
Aims (to          To organize the process in the Court with participation of the students.
familiarize the
students …..)
Content           process in the Court: preliminary stage; proceedings, hearing of arguments,
                  bringing a verdict
Form of           Exam, and participation in the process
Attestation
(test, exam)
Study             Designed Material
Materials
(Books,
Designed
Material)
MODULE INFORMATION TECHNOLOGIES.
Name of
Discipline    Information technology
Credits       5
Aims          to familiarize the students how to use and how to create the modern
              Information systems, based on the modern Information technologies
Content       1. the modern computer and program systems
              2. the modern methods and technologies of projection and creation of
                  Information systems
              • using the CASE technologies
              • using the database technologies
              • WEB technologies
              3.
Form of       test, exam
Attestation
Study         Manuals:
Materials       • BPWin,
                • ERWin
                • MS Project
                • MS Access or MS SQL Server
                • etc


Name of
Discipline    Computer Graphics for “Dummies”
Credits       2
Aims          The aim of the course is to get students acquainted with the graphics editing
              and illustration programs and its applications mainly to printable images and
              presentations (pps-files). The course encompasses study of the most popular
              products such as Adobe Photoshop and CorelDraw as an essential part of
              CorelDRAW Graphics Suite. Adobe PageMaker as an example of desktop
              publishing software applications can be presented to students, if necessary.
              The course is targeted at the students with intermediate level of computer
              skills.
Content       1.Colour models. Their classification and applications. Image types. Graphic
              files formats. Resolution.
              2. Adobe Photoshop as example of a raster graphics editor. Photoshop tools.
              Selections as a basis of editing. Working with layers. Drawing. Masks and
              channels. Creating collages. Retouch, how to become beautiful. Filters.
              Animation and its application to presentations. Making images.
              3. CorelDraw as an example of a vector graphics editor. Working space and
              tools. Primitives. Formatting. Applying colours to objects. Outlining. Text in
              CorelDraw. Making pictures.
Form of       Test
Attestation
Study         1.Mamaeva G.A., Rykova I.I. Computer Graphics. ENGECON, 2005, 200 p.
Materials     2. Argerovskaya Z.N., Rykova I.I. Computer Geometry and Graphics,
              ENGECON, 2008, http://lib.engec.ru/bibl/Metod/VS/KGiG_lab.doc
              3. Argerovskaya Z.N., Mgrebrishvili M.M., Salimyanova Zh. G., Shapchenko
              M. A., Rykova I.I. Computer Graphics, ENGECON, 2004, 67p.
              4. Curriculums for various specialties.(available in ENGECON’s library.
MODULE SOCIAL SCIENCES
Name of       Intercultural orientation week
Discipline
Credits       3
Aims          To familiarize student with University Policy, study process
              To adapt in the new sociale and cultural conditions
              Learn about University history and Saint-Petersburg history
              Get an insight to the Russian culture
Content       Participation at the University holiday «1st September – Knowledge day»
              Excursion around University (visit of Universities museum, admission office,
              computer classes, conference hall and ect.)
              Presentation of University (information about Faculties, university facilities,
              students unites, university activities)
              Selection of discipline, compilation individual curriculum
              Information about Russian Federation Migratory Policy (visa`s issues)
              Sity tour around Saint-Petersburg historical center
              Hermitage visit
              Excursion to the Ekaterininskiy Palace
              Excursion to the Petergof`s Park
Form of       test
Attestation
Study         Presentations, booklets about University, Guide for foreign students
Materials

Name of
Discipline    World culture history
Credits       2
Aims          to familiarize the students with main cultural periods and paradigms, cultural
              polyphony in the World History and philosophy of culture
Content           1. What is Culture.
                  2. Cultural Activities and Ideas.
                  3. Ancient Cultures
                  4. Medieval Cultures: Western and Eastern Worlds
                  5. New Time Culture
                  6. Culture in XX century
                  7. Modern Cultural Situation
                  8. Culture and Anti-Culture
Form of       exam
Attestation
Study         presentations
Materials

Name of
Discipline    World Tourism
Credits       4
Aims          The World has become more and more globalized, People travel a lot and the
              aim of this course is to familiarize the students with the main tourist attraction
              in the World, to introduce into the present situation in different countries.
Content       European country tourism – Germany, France, Italy, Spain, Great Britain.
              American country tourism – Canada, The USA, Mexico, Brazil.
                  Asia country tourism – China, India, Indonesia, Vietnam, Japan, Turkey.
                  Africa country tourism – Egypt, Tunisie, Kenia.
                  There are a lot of practical examples.
Form of           test
Attestation
Study             PowerPoint presentation, study materials
Materials

Name of
Discipline        Russian society and culture
Credits           2
Aims              to familiarize the students with main aspects, ideas and traditions of the
                  RussianWorld
Content           1.Russian History and Culture
                  2. Stratification of the Russian Society in history
                  3. Ancient Slavonic and Russian Culture
                  4. Medieval Russian Culture
                  5. Problem of Renaissance in Russia.
                  6. Russian Culture in New Time
                  7. Culture in the USSR.
                  8. Modern cultural situation in Russia
Form of           exam
Attestation
Study Materials   presentations

Name of
Discipline        Social and medical insurance in Russia.
Credits           2
Aims              Study theoretical bases of social and medical insurance, formation professional
                  skills and abilities in the field of insurance business.
Content           1. Social insurance in Russia.
                  2. Pensionary insurance in Russia.
                  3. Medical compulsory insurance in Russia.
                  4. Medical voluntary insurance in Russia.
Form of           Exam
Attestation
Study Materials   Book, Designed Material

				
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