DeNA Co Ltd Company Capsule

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					DeNA Co., Ltd.

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DeNA Co., Ltd. - Company Capsule

Reference Code: BR0254CC
Published Date: April 2011




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DeNA Co., Ltd. - Company Capsule                                                    Page 1
DeNA Co., Ltd.

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DeNA Co., Ltd. - Company Overview

DeNA Co., Ltd. (Dena) is engaged in providing e-commerce business solutions in Japan. The company provides internet
advertising, website auction and mobile services.DenNaA is engagesd in planning, designing and operation of shopping
websites and online auction with pocket bidders and au Shopping Malls through its web commerce business. The
company provides services for mobile users which include auction service and online games community. It's internet
advertising services are offered to its customers through subsidies. The company entered into new line of business
namely, wedding planning websites and social networking websites into the market. The company operates its business
through four reportable segments namely, mobile segment, web commerce segment, solutions segment and others
segment. Dena is headquartered in,Tokyo, Japan.


Financial Performance

The company reported revenue of JPY 48,105 million during the fiscal year ended March 2010. The company's revenue
grew at a CAGR of 27.2% during the period 2008-2010 with a year on year growth of 28% over fiscal year 2009. During
the fiscal year 2010, its operating margin was 44.2% as against an operating margin of 42% in fiscal year 2009. During
the fiscal year 2010, the company registered a net margin of 23.6% as against a net margin of 21% in the fiscal year
2009.




DeNA Co., Ltd. - Key Facts

DeNA Co., Ltd., Key Facts

                                  30-3, Shibuya-ku, , 151-0053,
                                                                    Ticker Symbol, Stock       2432 (The Tokyo Stock
Corporate Address:                Japan                                                        Exchange)
                                                                    Exchange



Telephone                          + 81 3 53041701                  No. of Employees           561



Fax                               N/A                               Financial Year End         March



URL                               www.dena.jp                       Revenue (in JPY Million)   48,105.00


                                  Technology and
Industry                          Communications
                                                                    Revenue (in USD Million)   513.83



Locations                         China, Japan

Source: Annual Report, Company Website, Primary and Secondary Research




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DeNA Co., Ltd. - Company Capsule                                                                                       Page 2
DeNA Co., Ltd.

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DeNA Co., Ltd. - Major Products and Services

DeNA Co., Ltd. is a Japan based technology company which is engaged in e-commerce business. The company’s key
services include the following:

DeNA Co., Ltd. Major Products and Services
Mobile Portal

E-commerce

Internet Advertising

Global Business

Social Networking

Wedding Planning
Source: Annual Report, Company Website, Primary and Secondary Research




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DeNA Co., Ltd. - Company Capsule                                                                         Page 3
DeNA Co., Ltd.

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DeNA Co., Ltd. - Key Competitors

The following companies are the major competitors of DeNA Co., Ltd.:

Nissen Holdings Co., Ltd

ValueCommerce Co., Ltd.

Alpha Group, Inc.

cyber communications inc.

GREE, Inc.

Rakuten, Inc.




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DeNA Co., Ltd. - Company Capsule                                                    Page 4
DeNA Co., Ltd.

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DeNA Co., Ltd. - Key Employees


DeNA Co., Ltd., Key Employees


            Name                           Job Title                      Board Level     Since   Age

                           Chief Operating Officer, Director,
Isao Moriyasu              Executive Officer, Chief Director Social Executive Board       2010    36
                           Media Business

Daisuke Shibata            Senior Director Internet Marketing       Senior Management


Hiroshi Nakajima           Chief Director Human Resources           Senior Management     2010


Jun Ikeda                  Executive Officer                        Senior Management     2010


                           Senior Director Social Media Business
Kenji Kobayashi                                                  Senior Management        2010
                           Unit

                           Chief Director EC Business, Managing
Makoto Haruta                                                   Executive Board           2010    41
                           Director


Masaaki Hatamura           Executive Officer                        Senior Management     2010


Mitsuhiro Hayashi          Executive Officer                        Senior Management     2010


Norio Kuriyama             Managing Director                        Senior Management     2010


Shogo Kawada               Director                                 Non Executive Board   2008    41


Shuhei Kawasaki            Director                                 Non Executive Board   2007    34


Tomoko Namba               President, Representative Director       Executive Board       2009    48


Yasushi Kanbayashi         Chief Director Business Planning         Senior Management     2010

Source: Annual Report, Company Website, Primary and Secondary Research




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DeNA Co., Ltd. - Company Capsule                                                                       Page 5
DeNA Co., Ltd.

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DeNA Co., Ltd. - Locations and Subsidiaries

Head Office

DeNA Co., Ltd.
30-3
Shibuya-ku
Zip: 151-0053
Japan
Tel: + 81 3 53041701



Other Locations & Subsidiaries

DeNA Co., Ltd., Subsidiaries

DeNA Global, Inc.
1 Waters Park Drive
San Mateo
Zip: 94403
United States


Source: Annual Report, Company Website, Primary and Secondary Research




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DeNA Co., Ltd. - Company Capsule                                                    Page 6
DeNA Co., Ltd.

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DeNA Co., Ltd. - Financial Ratios

Financial Ratios - Capital Market Ratios
DeNA Co., Ltd., Ratios based on current share price

                                                 Key Ratios                                                            16-Jul-2010
P/E (Price/Earnings) Ratio                                                                                               27.15
EV/EBITDA (Enterprise Value/Earnings Before Interest, Taxes, Depreciation and Amor
				
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