Cellnet Group Ltd. - Company Capsule by ICDResearch

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									Cellnet Group Ltd.

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Cellnet Group Ltd. - Company Capsule

Reference Code: BR0165CC
Published Date: April 2011




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Cellnet Group Ltd. - Company Capsule                                                Page 1
Cellnet Group Ltd.

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Cellnet Group Ltd. - Company Overview

Cellnet Group Ltd. (Cellnet) engages in the provision of services to the telecommunication sector. The company is a
distributor to numerous manufacturers of telecommunications, flash memory and retail products and distributes these
products across Australia and New Zealand. The company focuses towards maintain partnerships with resellers and
retailers. The company offers mobile phone solutions and accessories, flash memory or networking equipment of its
partners. The partners of the company include SanDisk, golla, Sony Ericrosson, and Jabra. The Cellnet brand of products
includes Telco accessory products and packs. The Cellnet brand of products includes Telco accessory products and
packs. Further, it offers other telecommunication products and accessories of its partners for business, corporate and
retail consumer use. Cellnet is headquartered in Brisbane, Australia.


Financial Performance

The company reported revenue of AUD 76.14 million during the fiscal year ended December 31, 2010. The company's
revenue declined at a compound rate of 41.65% during the period 2008-2010 with an annual decline of 12.15% over fiscal
year 2009. During the fiscal year 2010, its operating margin was 1.47% as against an operating margin of -6.48% in fiscal
year 2009. During the fiscal year 2010, the company registered a net margin of 1.93% as against a net margin of -18.79%
in the fiscal year 2009.




Cellnet Group Ltd. - Key Facts

Cellnet Group Ltd., Key Facts

                                  59-61 Qantas Drive, Brisbane,
                                  Queensland (QLD), 4009,           Ticker Symbol, Stock       CLT (Australian Stock
Corporate Address:                                                                             Exchange)
                                                                    Exchange
                                  Australia


Telephone                          + 61 7 38535555                  No. of Employees           350



Fax                                + 61 7 38606566                  Financial Year End         June



URL                               www.cellnet.com.au                Revenue (in AUD Million)   76.14


                                  Technology and
Industry                          Communications
                                                                    Revenue (in USD Million)   59.48



Locations                         Australia

Source: Annual Report, Company Website, Primary and Secondary Research




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Cellnet Group Ltd. - Company Capsule                                                                                   Page 2
Cellnet Group Ltd.

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Cellnet Group Ltd. - Major Products and Services

Cellnet Group Limited is a distributor of mobile telecommunications and IT related products. The key products of the
company include:

Cellnet Group Ltd., Major Products and Services
Products:

Telecommunications and AV Products:

Phone Chargers

Antennas

Fashion Accessories

Handsfree Devices

Faceplates

Accessory Packs

Batteries

Licensed Accessories

Bluetooth Accessories

Phone Cases

Data Accessories

Leads and Adapters

Sony Headphones

Sony Car Accessories

Audio Video Maintenance Products

Sony Microphones

Intaract Power Accessories

Antennas

Sony Remote Control Commanders

Fixed Line Telephone Accessories

Sony Media Cleaning Products

IT Products:

Notebooks

Printers

PDAs

Desktops

Fax Machines

Scanners

Servers

Multi Function Centres

POS Solutions

Networking Hardware

Consumables




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Cellnet Group Ltd. - Company Capsule                                                                              Page 3
Cellnet Group Ltd.

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Cellnet Group Ltd., Major Products and Services
Digital Lifestyle Products

Components

Thin Clients

Memory

Monitors

USB & Flash Devices

External Drive Enclosures

Optical Equipment

Wireless Products

Projectors

MP3 Hardware

Carry Cases
Source: Annual Report, Company Website, Primary and Secondary Research




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Cellnet Group Ltd. - Company Capsule                                                Page 4
Cellnet Group Ltd.

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Cellnet Group Ltd. - Key Competitors

The following companies are the major competitors of Cellnet Group Ltd.:

Analogic Corporation

IBM Australia Ltd

Ericsson Australia Pty Ltd

NetComm Limited

Dell Australia Pty Limited




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Cellnet Group Ltd. - Company Capsule                                                Page 5
Cellnet Group Ltd.

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Cellnet Group Ltd. - Key Employees


Cellnet Group Ltd., Key Employees


            Name                           Job Title                      Board Level     Since   Age


Alexander Beard            Chairman                                 Non Executive Board   2007


B Watts                    Manager Operations                       Senior Management


C. Barnes                  Finance Manager                          Senior Management


Donald Mackenzie           Secretary                                Senior Management     2005    65


E Schillinger              General Manager - Memory Sales           Senior Management     2007


                           General Manager - Product
J Phua                                                              Senior Management     2007
                           Development & Supply Chain


M Wallace                  General Manager - Retail Sales           Senior Management


Mel Brookman               Director                                 Non Executive Board   2002


Walter Smith               Chief Executive Officer, Director        Executive Board       2009

Source: Annual Report, Company Website, Primary and Secondary Research




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Cellnet Group Ltd. - Company Capsule                                                                   Page 6
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