BlueScope Steel Limited - Company Capsule

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					BlueScope Steel Limited

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BlueScope Steel Limited - Company Capsule

Reference Code: BR0133CC
Published Date: April 2011




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BlueScope Steel Limited - Company Capsule                                           Page 1
BlueScope Steel Limited

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BlueScope Steel Limited - Company Overview

BlueScope Steel Limited (BlueScope Steel) is one of the leading steel companies in Australia and New Zealand. The
company is engaged in supplying the steel products for these markets. BlueScope Steel along with its subsidiaries is
principally engaged in the manufacture and distribution of flat steel products. The company is also engaged in the
manufacture and distribution of metallic coated and painted steel products along with the manufacture and distribution of
steel building products, and design and manufacture of pre-engineered steel buildings and building solutions. The
company has its presence in almost 17 countries with more than 100 manufacturing facilities worldwide. It even operates
in the geographical areas such as Australia, New Zealand and North Asia, South East Asia, Oceania and the US. The
company is headquartered in Victoria, Australia.


Financial Performance

The company reported revenue of AUD 8,623.1 million during the fiscal year ended 2010. The company's revenue
decreased at a CAGR of 9.35% during the period 2008-10 with a year on year decline of 16.51% over fiscal year 2009.
During the fiscal year 2010, its operating margin was 1.51% as against an operating margin of -1.23% in fiscal year 2010.
During the fiscal year 2010, the company registered a net margin of 1.61% as against a net loss of 0.64% in the fiscal
year 2009.




BlueScope Steel Limited - Key Facts

BlueScope Steel Limited, Key Facts

                                  Level 11, Melbourne, Victoria
                                                                    Ticker Symbol, Stock               BSL (Australian Stock
Corporate Address:                (VIC), 3001, Australia                                               Exchange)
                                                                    Exchange



Telephone                          + 61 3 96664000                  No. of Employees                   21,000



Fax                                + 61 3 96664111                  Financial Year End                 June



URL                               www.bluescopesteel.com            Revenue (in AUD Million)           8,623.10



Industry                          Metals and Mining                 Revenue (in USD Million)           6,736.80



Locations                         Australia, New Zealand, Asia-Pacific, United States, North America

Source: Annual Report, Company Website, Primary and Secondary Research




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BlueScope Steel Limited - Company Capsule                                                                                      Page 2
BlueScope Steel Limited

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BlueScope Steel Limited - Major Products and Services

BlueScope is engaged in the manufacturing and marketing of steel products. The company's key products includes
following:

BlueScope Steel Limited, Major Products and Services
Products:

Cold rolled coil

Fencing

Flat steel products:

Hot rolled coil

Painted steel products

Plate

Rainwater products

Roof and wall cladding

Slab

Steel building products:

Steel house framing

Structural products

Tin plate

Value-added metallic coated

Brands:

Colorbond

Zincalume

Clean

Colorbond

LYSAGHT
Source: Annual Report, Company Website, Primary and Secondary Research




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BlueScope Steel Limited - Company Capsule                                                                    Page 3
BlueScope Steel Limited

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BlueScope Steel Limited - Key Competitors

The following companies are the major competitors of BlueScope Steel Limited:

Boulder Steel Limited

OneSteel Limited

Tata Steel

Steel & Tube New Zealand Limited




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BlueScope Steel Limited - Company Capsule                                           Page 4
BlueScope Steel Limited

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BlueScope Steel Limited - Key Employees


BlueScope Steel Limited, Key Employees


           Name                            Job Title                      Board Level     Since   Age


Graham Kraehe              Chairman                                 Executive Board       2002


Ron McNeilly               Deputy Chairman                          Non Executive Board   2002


Paul O'Malley              Director, Chief Executive Officer        Executive Board       2007


Diane Grady                Director                                 Non Executive Board   2002


Kevin McCann               Director                                 Non Executive Board   2002


Tan Yam Pin                Director                                 Non Executive Board   2003


Daniel Grollo              Director                                 Non Executive Board   2006


Charlie Elias              Chief Financial Officer                  Senior Management     2008

                           Chief Executive Officer - Australian and
Noel Cornish               New Zealand Steel Manufacturing          Senior Management     2007
                           Businesses
                           Chief Executive Officer - Australian
Paul O'Keefe                                                        Senior Management     2007
                           Coated and Industrial Markets


Mark Vassella              President                                Senior Management


                           Chief Executive Officer - BlueScope
Sanjay Dayal                                                        Senior Management     2009
                           Steel Asia

                           Executive General Manager - People
Ian Cummin                                                          Senior Management     2003
                           and Organisation Performance


Bob Moore                  President - China                        Senior Management     2007


Ken Dean                   Director                                 Non Executive Board   2009


Michael Barron             Chief Legal Officer, Secretary           Senior Management     2002


                           Chief Executive Officer - BlueScope
Keith Mitchelhill                                                   Senior Management     2009
                           Australian Distribution and Solutions
Source: Annual Report, Company Website, Primary and Secondary Research




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BlueScope Steel Limited - Company Capsule                                                           Page 5
BlueScope Steel Limited

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BlueScope Steel Limited - Locations and Subsidiaries

Head Office

BlueScope Steel Limited
Level 11
Melbourne
Victoria (VIC)
Zip: 3001
Australia
Tel: + 61 3 96664000
Fax: + 61 3 96664111

Other Locations & Subsidiaries

BlueScope Steel Limited, Subsidiaries

PT BLUESCOPE STEEL INDONESIA                                        BlueScope Steel Philippines, Inc.
BRI II Building 9th Floor, Suite 902                                603 SEDCCO I Building, 120 Rada
Jakarta                                                             Makati City
Indonesia                                                           Zip: 1229
Tel: + 62 21 57854150                                               Philippines
Fax: + 62 21 578541
				
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