BlueScope Steel Limited
_________________________________________________________________________________
BlueScope Steel Limited - Company Capsule
Reference Code: BR0133CC
Published Date: April 2011
___________________________________________________________________________________________
BlueScope Steel Limited - Company Capsule Page 1
BlueScope Steel Limited
__________________________________________________________________________________________
BlueScope Steel Limited - Company Overview
BlueScope Steel Limited (BlueScope Steel) is one of the leading steel companies in Australia and New Zealand. The
company is engaged in supplying the steel products for these markets. BlueScope Steel along with its subsidiaries is
principally engaged in the manufacture and distribution of flat steel products. The company is also engaged in the
manufacture and distribution of metallic coated and painted steel products along with the manufacture and distribution of
steel building products, and design and manufacture of pre-engineered steel buildings and building solutions. The
company has its presence in almost 17 countries with more than 100 manufacturing facilities worldwide. It even operates
in the geographical areas such as Australia, New Zealand and North Asia, South East Asia, Oceania and the US. The
company is headquartered in Victoria, Australia.
Financial Performance
The company reported revenue of AUD 8,623.1 million during the fiscal year ended 2010. The company's revenue
decreased at a CAGR of 9.35% during the period 2008-10 with a year on year decline of 16.51% over fiscal year 2009.
During the fiscal year 2010, its operating margin was 1.51% as against an operating margin of -1.23% in fiscal year 2010.
During the fiscal year 2010, the company registered a net margin of 1.61% as against a net loss of 0.64% in the fiscal
year 2009.
BlueScope Steel Limited - Key Facts
BlueScope Steel Limited, Key Facts
Level 11, Melbourne, Victoria
Ticker Symbol, Stock BSL (Australian Stock
Corporate Address: (VIC), 3001, Australia Exchange)
Exchange
Telephone + 61 3 96664000 No. of Employees 21,000
Fax + 61 3 96664111 Financial Year End June
URL www.bluescopesteel.com Revenue (in AUD Million) 8,623.10
Industry Metals and Mining Revenue (in USD Million) 6,736.80
Locations Australia, New Zealand, Asia-Pacific, United States, North America
Source: Annual Report, Company Website, Primary and Secondary Research
___________________________________________________________________________________________
BlueScope Steel Limited - Company Capsule Page 2
BlueScope Steel Limited
__________________________________________________________________________________________
BlueScope Steel Limited - Major Products and Services
BlueScope is engaged in the manufacturing and marketing of steel products. The company's key products includes
following:
BlueScope Steel Limited, Major Products and Services
Products:
Cold rolled coil
Fencing
Flat steel products:
Hot rolled coil
Painted steel products
Plate
Rainwater products
Roof and wall cladding
Slab
Steel building products:
Steel house framing
Structural products
Tin plate
Value-added metallic coated
Brands:
Colorbond
Zincalume
Clean
Colorbond
LYSAGHT
Source: Annual Report, Company Website, Primary and Secondary Research
___________________________________________________________________________________________
BlueScope Steel Limited - Company Capsule Page 3
BlueScope Steel Limited
__________________________________________________________________________________________
BlueScope Steel Limited - Key Competitors
The following companies are the major competitors of BlueScope Steel Limited:
Boulder Steel Limited
OneSteel Limited
Tata Steel
Steel & Tube New Zealand Limited
___________________________________________________________________________________________
BlueScope Steel Limited - Company Capsule Page 4
BlueScope Steel Limited
__________________________________________________________________________________________
BlueScope Steel Limited - Key Employees
BlueScope Steel Limited, Key Employees
Name Job Title Board Level Since Age
Graham Kraehe Chairman Executive Board 2002
Ron McNeilly Deputy Chairman Non Executive Board 2002
Paul O'Malley Director, Chief Executive Officer Executive Board 2007
Diane Grady Director Non Executive Board 2002
Kevin McCann Director Non Executive Board 2002
Tan Yam Pin Director Non Executive Board 2003
Daniel Grollo Director Non Executive Board 2006
Charlie Elias Chief Financial Officer Senior Management 2008
Chief Executive Officer - Australian and
Noel Cornish New Zealand Steel Manufacturing Senior Management 2007
Businesses
Chief Executive Officer - Australian
Paul O'Keefe Senior Management 2007
Coated and Industrial Markets
Mark Vassella President Senior Management
Chief Executive Officer - BlueScope
Sanjay Dayal Senior Management 2009
Steel Asia
Executive General Manager - People
Ian Cummin Senior Management 2003
and Organisation Performance
Bob Moore President - China Senior Management 2007
Ken Dean Director Non Executive Board 2009
Michael Barron Chief Legal Officer, Secretary Senior Management 2002
Chief Executive Officer - BlueScope
Keith Mitchelhill Senior Management 2009
Australian Distribution and Solutions
Source: Annual Report, Company Website, Primary and Secondary Research
___________________________________________________________________________________________
BlueScope Steel Limited - Company Capsule Page 5
BlueScope Steel Limited
__________________________________________________________________________________________
BlueScope Steel Limited - Locations and Subsidiaries
Head Office
BlueScope Steel Limited
Level 11
Melbourne
Victoria (VIC)
Zip: 3001
Australia
Tel: + 61 3 96664000
Fax: + 61 3 96664111
Other Locations & Subsidiaries
BlueScope Steel Limited, Subsidiaries
PT BLUESCOPE STEEL INDONESIA BlueScope Steel Philippines, Inc.
BRI II Building 9th Floor, Suite 902 603 SEDCCO I Building, 120 Rada
Jakarta Makati City
Indonesia Zip: 1229
Tel: + 62 21 57854150 Philippines
Fax: + 62 21 578541