Bell-Park Co. Ltd.
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Bell-Park Co. Ltd. - Company Capsule
Reference Code: BR0129CC
Published Date: April 2011
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Bell-Park Co. Ltd. - Company Capsule Page 1
Bell-Park Co. Ltd.
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Bell-Park Co. Ltd. - Company Overview
Bell-Park Co. Ltd. (Bell-Park) is a Japanese company principally engaged in the mobile communication equipment
business. The company sells mobile phones for SoftBank Mobile. The company is the largest and independent sales
agent for SoftBank Mobile. The company mainly operates in three business activities, namely SoftBank Shops – providing
SoftBank Mobile through 175 shops, Corporate Sales – offering full line of assistance to corporate after the purchase of
handsets and service contracts and Staffing Services. The other business of the company is handling application for the
fixed-line communication service contracts. Additionally, the company offers internet-based information services to its
customers. The company is headquartered in Tokyo, Japan.
Financial Performance
The company reported revenue of JPY 33,457.65 million during the fiscal year ended 2009. The company's revenue grew
at a CAGR of 22.09% during the period 2007-2009 with a year on year growth of 44.55% over fiscal year 2008. During the
fiscal year 2009, its operating margin was 7.63% as against an operating margin of 4.34% in fiscal year 2008. During the
fiscal year 2009, the company registered a net margin of 4.36% as against a net margin of 3.45% in the fiscal year 2008.
Bell-Park Co. Ltd. - Key Facts
Bell-Park Co. Ltd., Key Facts
1-4-12, Hirakawa-cho, Tokyo, ,
Ticker Symbol, Stock 9441 (Japan Securities Dealers
Corporate Address: 102-0093, Japan Association)
Exchange
Telephone + 81 3 32885211 No. of Employees 493
Fax + 81 3 32885288 Financial Year End December
URL www.bellpark.co.jp Revenue (in JPY Million) 33,457.65
Technology and
Industry Revenue (in USD Million) 357.38
Communications
Locations Japan
Source: Annual Report, Company Website, Primary and Secondary Research
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Bell-Park Co. Ltd. - Company Capsule Page 2
Bell-Park Co. Ltd.
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Bell-Park Co. Ltd. - Major Products and Services
The company is basically engaged into the business of mobile communications equipment. Key services offer by the
company include the following area:
Bell-Park Co. Ltd., Major Products and Services
Prodcuts:
Mobile Communication Equipment
Other Office Equipments
Services:
Communication Services
Staffing Services
Source: Annual Report, Company Website, Primary and Secondary Research
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Bell-Park Co. Ltd. - Company Capsule Page 3
Bell-Park Co. Ltd.
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Bell-Park Co. Ltd. - Key Competitors
The following companies are the major competitors of Bell-Park Co. Ltd.:
Nojima Corporation
Suzuden Corporation
Keiozu Holdings Company
Paltek Corporation
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Bell-Park Co. Ltd. - Company Capsule Page 4
Bell-Park Co. Ltd.
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Bell-Park Co. Ltd. - Key Employees
Bell-Park Co. Ltd., Key Employees
Name Job Title Board Level Since Age
General Manager - Administration
Hiroshi Ishikawa Senior Management
Division, Corporate Officer
Ken Takeuchi Director Non Executive Board
Kenichi Kubo Director Non Executive Board 61
Kunio Saito Director Non Executive Board
General Manager, Administration,
Masaki Koroyasu Executive Board
Director
Chief Executive Officer, President,
Takeru Nishikawa Executive Board
Director
General Manager, Administration,
Yoshiki Akita Executive Board
Director
Source: Annual Report, Company Website, Primary and Secondary Research
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Bell-Park Co. Ltd. - Company Capsule Page 5
Bell-Park Co. Ltd.
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Bell-Park Co. Ltd. - Locations and Subsidiaries
Head Office
Bell-Park Co. Ltd.
1-4-12, Hirakawa-cho
Tokyo
Zip: 102-0093
Japan
Tel: + 81 3 32885211
Fax: + 81 3 32885288
Other Locations & Subsidiaries
Bell-Park Co. Ltd., Subsidiaries
Panasonic Telecom Co., Ltd.
Japan
Source: Annual Report, Company Website, Primary and Secondary Research
Bell-Park Co. Ltd., Locations
3th Floor, Shintoyama Building 8th Floor, Meieki DH Building
Chuo-ku Nakamura-ku
Japan Japan
Source: Annual Report, Company Website, Primary and Secondary Research
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Bell-Park Co. Ltd. - Company Capsule Page 6
Bell-Park Co. Ltd.
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Bell-Park Co. Ltd. - Financial Ratios
Financial Ratios - Annual Ratios
Bell-Park Co. Ltd., Annual Ratios
Key Ratios Unit/Currency 2010 2009 2008 2007 2006
Equity Ratios
EPS (Earnings per Share) JPY 24738.69 33165.23 18087.69 13063.61 8799.44
Dividend per Share JPY 3600 2600 1300 1300 1300
Dividend Cover Absolute 6.87 12.76 13.91 10.05 6.77
Book Value per Share JPY 145283.97 123191.9 91713.9 73818.03 61595.88
Cash Value per Share