Bell-Park Co. Ltd. - Company Capsule

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					Bell-Park Co. Ltd.

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Bell-Park Co. Ltd. - Company Capsule

Reference Code: BR0129CC
Published Date: April 2011




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Bell-Park Co. Ltd. - Company Capsule                                                Page 1
Bell-Park Co. Ltd.

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Bell-Park Co. Ltd. - Company Overview

Bell-Park Co. Ltd. (Bell-Park) is a Japanese company principally engaged in the mobile communication equipment
business. The company sells mobile phones for SoftBank Mobile. The company is the largest and independent sales
agent for SoftBank Mobile. The company mainly operates in three business activities, namely SoftBank Shops – providing
SoftBank Mobile through 175 shops, Corporate Sales – offering full line of assistance to corporate after the purchase of
handsets and service contracts and Staffing Services. The other business of the company is handling application for the
fixed-line communication service contracts. Additionally, the company offers internet-based information services to its
customers. The company is headquartered in Tokyo, Japan.


Financial Performance

The company reported revenue of JPY 33,457.65 million during the fiscal year ended 2009. The company's revenue grew
at a CAGR of 22.09% during the period 2007-2009 with a year on year growth of 44.55% over fiscal year 2008. During the
fiscal year 2009, its operating margin was 7.63% as against an operating margin of 4.34% in fiscal year 2008. During the
fiscal year 2009, the company registered a net margin of 4.36% as against a net margin of 3.45% in the fiscal year 2008.




Bell-Park Co. Ltd. - Key Facts

Bell-Park Co. Ltd., Key Facts

                                  1-4-12, Hirakawa-cho, Tokyo, ,
                                                                    Ticker Symbol, Stock       9441 (Japan Securities Dealers
Corporate Address:                102-0093, Japan                                              Association)
                                                                    Exchange



Telephone                          + 81 3 32885211                  No. of Employees           493



Fax                                + 81 3 32885288                  Financial Year End         December



URL                               www.bellpark.co.jp                Revenue (in JPY Million)   33,457.65


                                  Technology and
Industry                                                            Revenue (in USD Million)   357.38
                                  Communications


Locations                         Japan

Source: Annual Report, Company Website, Primary and Secondary Research




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Bell-Park Co. Ltd. - Company Capsule                                                                                  Page 2
Bell-Park Co. Ltd.

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Bell-Park Co. Ltd. - Major Products and Services

The company is basically engaged into the business of mobile communications equipment. Key services offer by the
company include the following area:

Bell-Park Co. Ltd., Major Products and Services
Prodcuts:

Mobile Communication Equipment

Other Office Equipments

Services:

Communication Services

Staffing Services
Source: Annual Report, Company Website, Primary and Secondary Research




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Bell-Park Co. Ltd. - Company Capsule                                                                         Page 3
Bell-Park Co. Ltd.

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Bell-Park Co. Ltd. - Key Competitors

The following companies are the major competitors of Bell-Park Co. Ltd.:

Nojima Corporation

Suzuden Corporation

Keiozu Holdings Company

Paltek Corporation




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Bell-Park Co. Ltd. - Company Capsule                                                Page 4
Bell-Park Co. Ltd.

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Bell-Park Co. Ltd. - Key Employees


Bell-Park Co. Ltd., Key Employees


          Name                             Job Title                      Board Level     Since   Age


                           General Manager - Administration
Hiroshi Ishikawa                                                    Senior Management
                           Division, Corporate Officer


Ken Takeuchi               Director                                 Non Executive Board


Kenichi Kubo               Director                                 Non Executive Board           61


Kunio Saito                Director                                 Non Executive Board


                           General Manager, Administration,
Masaki Koroyasu                                                     Executive Board
                           Director

                           Chief Executive Officer, President,
Takeru Nishikawa                                                    Executive Board
                           Director

                           General Manager, Administration,
Yoshiki Akita                                                       Executive Board
                           Director
Source: Annual Report, Company Website, Primary and Secondary Research




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Bell-Park Co. Ltd. - Company Capsule                                                                   Page 5
Bell-Park Co. Ltd.

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Bell-Park Co. Ltd. - Locations and Subsidiaries

Head Office

Bell-Park Co. Ltd.
1-4-12, Hirakawa-cho
Tokyo
Zip: 102-0093
Japan
Tel: + 81 3 32885211
Fax: + 81 3 32885288



Other Locations & Subsidiaries

Bell-Park Co. Ltd., Subsidiaries

Panasonic Telecom Co., Ltd.
Japan


Source: Annual Report, Company Website, Primary and Secondary Research



Bell-Park Co. Ltd., Locations



3th Floor, Shintoyama Building                                      8th Floor, Meieki DH Building
Chuo-ku                                                             Nakamura-ku
Japan                                                               Japan


Source: Annual Report, Company Website, Primary and Secondary Research




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Bell-Park Co. Ltd. - Company Capsule                                                                Page 6
Bell-Park Co. Ltd.

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Bell-Park Co. Ltd. - Financial Ratios

Financial Ratios - Annual Ratios
Bell-Park Co. Ltd., Annual Ratios

                Key Ratios             Unit/Currency    2010         2009         2008         2007       2006
Equity Ratios
EPS (Earnings per Share)                    JPY         24738.69     33165.23     18087.69     13063.61    8799.44
Dividend per Share                          JPY            3600         2600         1300         1300       1300
Dividend Cover                            Absolute          6.87        12.76        13.91        10.05       6.77
Book Value per Share                        JPY        145283.97     123191.9      91713.9     73818.03   61595.88
Cash Value per Share                    
				
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