Applied Co., Ltd.
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Applied Co., Ltd. - Company Capsule
Reference Code: BR0102CC
Published Date: April 2011
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Applied Co., Ltd. - Company Capsule Page 1
Applied Co., Ltd.
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Applied Co., Ltd. - Company Overview
Applied Co., Ltd. (Applied Corporation) is engaged in the sale of computers and computer peripherals, and the provision
of maintenance and technical support services. The company purchases and sells private brand computers, peripherals,
national brand computers, computer parts and supplies software and other related products. It also resells computer-
related products purchased from individuals and companies. The company has outsourced the manufacturing of private
brand computers to overseas computer makers, and imports and sells the finished computers. The company sets up
applied technical counters (ATCs) at all of its outlets, providing repair and technical services, such as inspection,
maintenance, and installment and upgrading services. The company is also engaged in the system integration, wide-area
distribution and media promotion businesses, as well as the provision of field and mail-order services. Within the country,
the company conducts its business operations through its direct outlets in the Kyushu, Shikoku, Chugoku, Kansai and
Hokuriku areas. The company is headquartered at Fukuoka, Japan.
Financial Performance
The company reported revenue of YEN 28,764 million during the fiscal year ended March 31, 2010. The company's
revenue declined at a compound rate of 0.49% during the period 2008-2010 with an annual decline of 12.6% over fiscal
year 2009. During the fiscal year 2010, its operating margin was -0.8% as against an operating margin of 1.1% in fiscal
year 2009. During the fiscal year 2010, the company registered a net margin of -0.7% as against a net margin of 0.8% in
the fiscal year 2009.
Applied Co., Ltd. - Key Facts
Applied Co., Ltd., Key Facts
3-3-1 Higashihie, Fukuoka-shi, ,
Ticker Symbol, Stock
Corporate Address: 812-0007, Japan
3020 (Osaka Stock Exchange)
Exchange
Telephone + 81 92 4817801 No. of Employees 302
Fax N/A Financial Year End March
URL www.applied-net.co.jp Revenue (in JPY Million) 28,764.00
Retailing , Technology and
Industry Communications
Revenue (in USD Million) 307.24
Locations Japan
Source: Annual Report, Company Website, Primary and Secondary Research
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Applied Co., Ltd. - Company Capsule Page 2
Applied Co., Ltd.
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Applied Co., Ltd. - Major Products and Services
Applied Co., Ltd. is a retailer of computers and computer peripherals, audio and visual-related products and services. The
major products and services of the company are the following:
Applied Co., Ltd. Major Products and Services
Products:
Computers
Computer peripherals
Magazines
Publications
Computer hardware
Computer software
Cosmetics
Household items
Game hardware
Game software
Services:
Maintenance
Repair
Consultation
Technical support
Wholesale of privately-branded computers
Import
Provide sales planning
Computer reuse operations
Provides media involved promotion
Provide marketing strategies
Advertising
Event planning
Employee training
Recruitment
Wedding venue selection
Bridal magazine publication
Brands:
Piedi
Piedi classic
Source: Annual Report, Company Website, Primary and Secondary Research
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Applied Co., Ltd. - Company Capsule Page 3
Applied Co., Ltd.
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Applied Co., Ltd. - Key Competitors
The following companies are the major competitors of Applied Co., Ltd.:
KAGA ELECTRONICS CO., LTD
MCJ Co., Ltd.
Plat'Home Co., Ltd.
Silex Technology, Inc.
Privee Fund Group Co., Ltd
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Applied Co., Ltd. - Company Capsule Page 4
Applied Co., Ltd.
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Applied Co., Ltd. - Key Employees
Applied Co., Ltd., Key Employees
Name Job Title Board Level Since Age
Executive Officer, Director - Product
Daisuke Watanabe Senior Management
Planning
Hiroyuki Funakoshi Director - 2nd Sales Executive Board 2009 38
Masashi Sakai Director - Business Planning Executive Board 2009 38
Shinya Honoki Director - Sales Executive Board 2009 37
Toru Suzuki Managing Director Senior Management 2009 52
Yoshiharu Oka Chairman, President Executive Board 2009 57
Yoshimasa Shimahara Director - Special Machinery Business Executive Board 2009 52
Source: Annual Report, Company Website, Primary and Secondary Research
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Applied Co., Ltd. - Company Capsule Page 5
Applied Co., Ltd.
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Applied Co., Ltd. - Locations and Subsidiaries
Head Office
Applied Co., Ltd.
3-3-1 Higashihie
Fukuoka-shi
Zip: 812-0007
Japan
Tel: + 81 92 4817801
Other Locations & Subsidiaries
Applied Co., Ltd., Subsidiaries
Applicats Co., Ltd. Comroad Co., Ltd.
3-3-1, Higashihie Brother Kamimaetsu Bldg.
Hakata-ku Chuo-ku
Japan Japan
Tel: + 81 92 481 7857 Tel: + 81 52 263 5823
Feel-tech Co., Ltd. Fukuoka Navi Co., Ltd.
4-70-2, Yutaka 4F, 3-15-24, Tenjin
Hakata-ku Chuo-ku
Japan Japan
Tel: + 81 92 483 3771 Tel: + 81 92 712 3737
Wink Co., Ltd.
3-3-1, Higashihie
Hakata-ku
Japan
Tel: + 81 92 481 9985
Source: Annual Report, Company Website, Primary and Secondary Research
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