Arbitron Inc.
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Arbitron Inc. - Company Capsule
Reference Code: BR0003CC
Published Date: April 2011
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Arbitron Inc. - Company Capsule Page 1
Arbitron Inc.
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Arbitron Inc. - Company Overview
Arbitron Inc. (Arbitron) is the US based media and marketing research company. The company was formally known as
Ceridian Corporation. The company engages in offering radio audience measurement services, diary service, portable
people meter service, radio market report and other data services, and local market consumer information services.
Arbitron principally serves media radio, television, cable, advertisers and also the advertising agencies through its
Scarborough Research joint venture with The Nielsen Company (Nielsen), broadcast television and print media. The
information provided by the company helps its clients for executing advertising transactions in the radio industry. The
company operates through its five regional sales offices located in Atlanta, Georgia; Washington, DC/Baltimore, Maryland;
Chicago, Illinois; Dallas, Texas; and Los Angeles, California; and has operations offices in Cranford, New Jersey; Dallas,
Texas; Birmingham, Alabama; and Kochi, India. The company is headquartered in Columbia, Maryland, the US.
Financial Performance
The company reported revenue of US$384.95 million during the fiscal year ended December 2009. The company's
revenue grew at a CAGR of 6.65% during the period 2007-2009 with a year on year growth of 4.37% over fiscal year
2008. During the fiscal year 2009, its operating margin was 14.25% as against an operating margin of 15.31% in fiscal
year 2008. During the fiscal year 2009, the company registered a net margin of 10.95% as against a net margin of 10.08%
in the fiscal year 2008.
Arbitron Inc. - Key Facts
Arbitron Inc., Key Facts
9705 Patuxent Woods Drive,
Columbia, Maryland (MD), Ticker Symbol, Stock ARB (New York Stock
Corporate Address: Exchange)
Exchange
21046, United States
Telephone + 1 410 3128000 No. of Employees 1,029
Fax N/A Financial Year End December
URL www.arbitron.com Revenue (in USD Million) 384.95
Industry Media
Locations India, United Kingdom, United States
Source: Annual Report, Company Website, Primary and Secondary Research
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Arbitron Inc. - Company Capsule Page 2
Arbitron Inc.
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Arbitron Inc. - Major Products and Services
Arbitron Inc. is the US based media and marketing information services company. Key services and brands offered by the
company include the following:
Arbitron Inc., Major Products and Services
Services:
Radio audience measurement services
Diary service
Portable people meter service
Radio market report and other data services
Software applications
Local market consumer information services:
RetailDirect service
Qualitative diary service/localmotion service
Custom research services
Brands:
Arbitrends
RetailDirect
RADAR
TAPSCANTM
TAPSCAN WORLDWIDE
LocalMotion
Maximiser
Maximiser Plus
Arbitron PD Advantage
SmartPlus
Arbitron Portable People Meter
PPM (Portable People Meter)
Arbitron PPM
Marketing Resources Plus
MRP
PrintPlus
MapMAKER Direct
Media
Professional
Media Professional Plus
QUALITAP
Schedule-It
Source: Annual Report, Company Website, Primary and Secondary Research
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Arbitron Inc. - Company Capsule Page 3
Arbitron Inc.
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Arbitron Inc. - Key Competitors
The following companies are the major competitors of Arbitron Inc.:
Nielsen Holdings B.V.
Spanish Broadcasting System, Inc.
The Kantar Group
Global Traffic Network, Inc.
Saga Communications, Inc
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Arbitron Inc. - Company Capsule Page 4
Arbitron Inc.
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Arbitron Inc. - Key Employees
Arbitron Inc., Key Employees
Name Job Title Board Level Since Age
Executive Vice President - Sales and
Carol Hanley Senior Management 2010
Marketing
President, Chief Operating Officer,
David W. Devonshire Executive Board 2007 65
Director, Director
President, Chief Operating Officer,
David W. Devonshire Non Executive Board 2007 65
Director, Director
Erica Farber Director Non Executive Board 2010
John Dimling Director Non Executive Board 2010 72
Larry E. Kittelberger Director Non Executive Board 2001 61
Luis G. Nogales Director Non Executive Board 2001 66
Executive Vice President - Organization
Marilou Legge Effectiveness & Corporate Senior Management 2010
Communications
Philip Guarascio Chairman Executive Board 2010 68
Richard A. Post Director Non Executive Board 2001 51
Chief Information Officer, Executive
Scott Henry Senior Management 2010 48
Vice President - Technology Solutions
Chief Financial Officer, Executive Vice
Sean R. Creamer Senior Management 2010 45
President of Finance and Planning
Director, Managing Director, Executive
Shellye L. Archambeau Non Executive Board 2005 47
Officer, Senior Manager Sales
Director, Managing Director, Executive
Shellye L. Archambeau Senior Management 2005 47
Officer, Senior Manager Sales
Executive Vice President, Survey
Steven M. Smith Senior Management 2008 49
Operations
Secretary, Chief Legal Officer, Legal
Timothy T. Smith and Business Affairs, Executive Vice Senior Management 2006 46
President
President, Chief Executive Offic