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					Full Page            $   2,900       1     Jul-07    Jan-08
1/2 H                $   1,950     0.5   Aug-07     Feb-08
1/2 V                $   1,950     0.5   Sep-07     Mar-08
1/3 H                $   1,600    0.33   Oct-07     Apr-08
1/3 V                $   1,600           Nov-07     May-08
1/4 V                $    1,350          Dec-07     Jun-08
1/4 H                $    1,250           Jan-08      Jul-08
1/6 page             $    1,025          Feb-08     Aug-08
1/8 page             $      850          Mar-08     Sep-08
CT Special           $      550          Apr-08     Oct-08
Center Spread        $   5,500           May-08     Nov-08
Inside Front Cover   $   3,400           Jun-08     Dec-08
Page 3               $   3,200             Jul-08
Page 5               $   3,200           Aug-08
Page 7               $   3,000           Sep-08      Jan-08
Page 9               $   2,950           Oct-08     Feb-08
Back Cover           $   3,900           Nov-08     Mar-08
AllStar              $    1,450          Dec-08     Apr-08
Artisan Roaster      $    1,450           Jan-09    May-08
TeaTalk              $    1,450          Feb-09     Jun-08
DailyDose #1         $   1,000           Feb-09       Jul-08
DailyDose #2         $      750          Apr-09     Aug-08
DailyDose #3         $      750                     Sep-08
DailyDose #4         $      750                     Oct-08
DailyDose #5         $      750                     Nov-08
DailyDose #6         $      525                     Dec-08
DailyDose #7         $      525
DailyDose #8         $      525
DailyDose #9         $      525
DailyDose #10        $      525
DailyDose #11        $      375
DailyDose #12        $      375
DailyDose #13        $      375
DailyDose #14        $      375
DailyDose #15        $      375
DailyDose #16        $      200
DailyDose #17        $      200
DailyDose #18        $      200
DailyDose #19        $      200
DailyDose #20        $      200
Yellow Pages Buyers Guide - Distributed at ALL coffee and major foodservice shows in 2008
Coffee Fest DC / NY International Restaurant and Foodservice Show /
NCA Annual Conference
SCAA / NW Foodservice Show
National Restaurant Association Show Chicago
Coffee Fest Hawaii / World Tea Expo / Great American Dessert & Coffee Expo / NY Fancy Food Show /
July E-Zine emailed to 10,000; on website 12 months; in Daily Dose 3 months; Live Links to your website
Western Foodservice Show / Ultimate Barista Challenge
Florida Foodservice Show / Ultimate Barista Challenge
Coffee Fest Seattle
International Motel/Hotel Restaurant Show New York
December E-Zine emailed to 10,000; on website 12 months; in Daily Dose 3 months; Live Links to your website


Yellow Pages Buyers Guide - Distributed at ALL coffee and major foodservice shows in 2008
Coffee Fest DC / NY International Restaurant and Foodservice Show /
NCA Annual Conference
SCAA / NW Foodservice Show
National Restaurant Association Show Chicago
Coffee Fest Hawaii / World Tea Expo / Great American Dessert & Coffee Expo / NY Fancy Food Show /
July E-Zine emailed to 10,000; on website 12 months; in Daily Dose 3 months; Live Links to your website
Western Foodservice Show / Ultimate Barista Challenge
Florida Foodservice Show / Ultimate Barista Challenge
Coffee Fest Seattle
International Motel/Hotel Restaurant Show New York
December E-Zine emailed to 10,000; on website 12 months; in Daily Dose 3 months; Live Links to your website
Food Show /
 your website




nks to your website




Food Show /
 your website




nks to your website
                     Gross
 Issue   Size         Rate Discounted Rate                                          Bonus Distribution                       Editorial Focus                   Special Comments

                                                                                                                                               Very Controversial Issue that will be
                                                                                                          Coffee Rating Systems: Substance         well read and debated ; Florida
Sep-07   1/4 V   $   1,350 $           715          Florida Foodservice Show / Ultimate Barista Challenge                           or Fluff         show attracts 19,000+ visitors

                                                                                                                                                 Coffee Fest Seattle is their largest
                                                                                                                                                  show and all advertisers receive
Oct-07   1/4 V   $   1,350 $           715                                           Coffee Fest Seattle           Coffee Roaster Showcase                FREE Editorial Highlight

                                                                                                                                                 Largest East Coast Foodservice
                                                                                                               Beyond Coffee -- 10 top Allied      show in the country; magazine
Nov-07   1/4 V   $   1,350 $           715            International Motel/Hotel Restaurant Show New York     Products your café should have! distributed at entrance of the show.
                                                                                                                                                 Includes LIVE link from your full
                                                                                                                                                 page ad to your website for one
          Full                               December E-Zine emailed to 10,000; on website 12 months; in       State of the Industry going into    year. Very prestigious writers /
Dec-07   Page    $   2,900 $           625               Daily Dose 3 months; Live Links to your website   2008: Future Trends and Concerns                                 issue.
                                                                                                                                                Used as a desk reference all year
                                                                                                                                                    long. The most complete and
                                                                                                                                                 accurate vendor directory in the
Jan-08   1/4 V   $   1,350 $           950        Annual Buyers Guide / Distributed at ALL shows in 2008                        Buyers Guide                       entire industry



                            $        3,720
    Issue                                    Distribution             Editorial Focus Print Ad          Cost Discount           Net       Daily   Daily     DD       DD Net   E-Zine     Ezine
                                                                                          size                                            Dose    Dose Discount                  Full Discount
                                                                                                                                       Position   Cost                          Page

   Jan-08   Yellow Pages Buyers Guide - Distributed at         Buyers Guide Used as a                                       $      -                                 $    -
            ALL coffee and major foodservice shows in          reference all year long!
                                                 2008
   Feb-08 Coffee Fest DC / NY International Restaurant           Frozen Beverages and                                       $      -                                 $    -
                                and Foodservice Show                          Blenders
   Mar-08                     NCA Annual Conference            Espresso Machines and                                        $      -                                 $    -
                                                                Grinders; Cup and Lid
                                                                               Options
   Apr-08                   SCAA / NW Foodservice Show           Refrigeration; Display                                     $      -                                 $    -
                                                               Products; Baked Goods
  May-08             National Restaurant Association Show     Syrups; Iced Tea Brewers                                      $      -                                 $    -
                                                    Chicago
   Jun-08     Coffee Fest Hawaii / World Tea Expo / Great       Tea Issue; POS Systems                                      $      -                                 $    -
              American Dessert & Coffee Expo / NY Fancy
                                                Food Show /
    Jul-08     July E-Zine emailed to 10,000; on website 12 A complete directory and                                        $      -                                 $    -
               months; in Daily Dose 3 months; Live Links profile of who’s who in the
                                             to your website  Coffee Non-Profit World
                                                              and how you can support
                                                                                  them
   Aug-08    Western Foodservice Show / Ultimate Barista Coffee Brewers; Franchise                                          $      -                                 $    -
                                                  Challenge                       Issue
   Sep-08    Coffee Fest Seattle / Florida Foodservice Show            Grinders; Sauces                                     $      -                                 $    -
                               / Ultimate Barista Challenge
   Oct-08                               NCA Fall Conference Roasting Equipment; Green                                       $      -                                 $    -
                                                                         Bean Sourcing
   Nov-08      International Motel/Hotel Restaurant Show               Café Equipment                                       $      -                                 $    -
                                                  New York

   Dec-08         December E-Zine emailed to 10,000; on            Annual State of the                                      $      -                                 $    -
               website 12 months; in Daily Dose 3 months;             Industry E-Zine
                               Live Links to your website
                                                                                                                $       -   $      -                         $   -   $    -           $       -

                                                                                                                                                                                         Total
CoffeeTalk 2008 Marketing Plan Recommedations for:                                                                                                                                      Annual
                                                                                                                                                                                          Plan
                                                                                                                                                                                         Total
                                                                                                                                                                                       Savings
                                                                                                                                                                                      and Free
1. Is your philosophy to run with more frequency and smaller ads, or larger ads with less frequency?                                                                                   Benefits


2. In determining which issues which are most important, which of these is of greater importance to you: editorial content; trade show distribution; both?



3. Would you like to be scheduled to contribute an educational article to Hospitality News featuring CoffeeTalk during 2006 (you or someone at your company)?




4. Would you like to receive guaranteed placement on press releases in certain issues and if so, would you like to receive email reminders on deadlines?




5. Do you have interest in running in our 2006 Buyers Guide as a regular ad or as a full page company profile opposite your directory listing?
  Issue           Distribution          Editorial Focus    Print Ad size
 Jan-08    Yellow Pages Buyers Buyers Guide Used as a
Feb-08     Coffee Fest DC / NY    Frozen Beverages and
Mar-08 NCA Annual Conference Espresso Machines and
Apr-08 SCAA / NW Foodservice      Refrigeration; Display
May-08     National Restaurant Syrups; Iced Tea Brewers
Jun-08     Coffee Fest Hawaii / Tea Issue; POS Systems
  Jul-08 July E-Zine emailed to    A complete directory
Aug-08    Western Foodservice            Coffee Brewers;
Sep-08     Coffee Fest Seattle /        Grinders; Sauces
Oct-08    NCA Fall Conference      Roasting Equipment;
Nov-08            International         Café Equipment
Dec-08        December E-Zine       Annual State of the
Cost   Discount   Net   Daily Dose Cost
Discount2   Net3   Daily Dose Cost4   Discount5
Net6
 Issue                                   Distribution                Editorial Focus Print Ad   1 Time Discount   Net      Daily   DD Net     E-Zine    Coop   Category Coop Net      PR
                                                                                         size     Cost                     Dose             Full Page   Type    or State         Reminder
                                                                                                                        Position
 Jan-08 Yellow Pages Buyers Guide - Distributed at ALL        Buyers Guide Used as a
            coffee and major foodservice shows in 2008        reference all year long!


Feb-08    Coffee Fest DC / NY International Restaurant         Frozen Beverages and
                                and Foodservice Show                       Blenders


Mar-08                         NCA Annual Conference          Espresso Machines and
                                                               Grinders; Cup and Lid
                                                                            Options
Apr-08                   SCAA / NW Foodservice Show            Refrigeration; Display
                                                              Products; Baked Goods


May-08 National Restaurant Association Show Chicago         Syrups; Iced Tea Brewers



Jun-08     Coffee Fest Hawaii / World Tea Expo / Great       Tea Issue; POS Systems
           American Dessert & Coffee Expo / NY Fancy
                                          Food Show /
 Jul-08     July E-Zine emailed to 10,000; on website 12   A complete directory and
          months; in Daily Dose 3 months; Live Links to   profile of who’s who in the
                                           your website Coffee Non-Profit World and
Aug-08    Western Foodservice Show / Ultimate Barista     how you can support them
                                                           Coffee Brewers; Franchise
                                             Challenge                          Issue


Sep-08 Coffee Fest Seattle / Florida Foodservice Show /             Grinders; Sauces
                             Ultimate Barista Challenge


Oct-08                            NCA Fall Conference     Roasting Equipment; Green
                                                                      Bean Sourcing


Nov-08      International Motel/Hotel Restaurant Show                Café Equipment
                                            New York


Dec-08 December E-Zine emailed to 10,000; on website Annual State of the Industry
        12 months; in Daily Dose 3 months; Live Links                      E-Zine
                                     to your website
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