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					               EU – TRANSMONGOLIA PARTNERSHIP FOR SUSTAINABLE TOURISM
                         AND RELATED BUSINESSES DEVELOPMENT




                TEMPLATE FOR BUSINESS PLAN

The business plan should not be written all at once, don’t start from Chapter one, but use
an outline to be filled gradually and by priority.
Start filling the items already defined and the ones you better know.
Exploit the feature of the View “Outline”: you can change the structure as much as you like
without wasting time, the document will be flexible and suitable to change as your work
grows. The Table of Content will be automatically updated.


                              Business Plan Template

Here's your sample Title Page.

It's a great idea to put a color picture of your product right on the front. But leave room for
the following information.


[Your Company Name]


Month, 20xx
[month and year issued]



Business Plan Copy Number [x]
This document is confidential. It is not for re-distribution.


[Name of point person]
[Title]
[Address]
[City, State ZIP]
[Phone]
[e-mail]
[company home page URL]




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              EU – TRANSMONGOLIA PARTNERSHIP FOR SUSTAINABLE TOURISM
                        AND RELATED BUSINESSES DEVELOPMENT




      1.     Executive summary

      If the executive summary doesn’t succeed, your business plan will never be read
      by anyone. We recommend that you write the summary at the end. Since one of its
      primary functions is to capture the attention, the summary shouldn’t be too long.

             1.1.   Mission

Describe the mission of your business trying to explain the values on which it was founded
and the aims you are pursuing. What benefit will your customers have from the services
you will offer.


      Our company's mission is to [describe your ultimate goal, or insert your mission
      statement].

…………………………………………………………………………………………………………
…………………………………………………………………………………………………………
……………………………………………………………………………………………………….

             1.2.   Objectives


Define the objectives that your company is to reach for the first three years of operation:
remember to that they should remain achievable where you can measure the level of
achievement.



               YEAR 1                    YEAR 2                    YEAR 3
             Objectives                Objectives                Objectives

       5 existing                10 existing              15 existing
       accommodation             accommodation            accommodation
       providers better          providers better         providers better
       equipped                  equipped                 equipped
       3 English speaking        4 English speaking       5 English speaking
       guides                    guides                   guides




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                EU – TRANSMONGOLIA PARTNERSHIP FOR SUSTAINABLE TOURISM
                          AND RELATED BUSINESSES DEVELOPMENT




               1.3.    Describe your idea
Describe your idea explaining how it was born and what it is. Explain what you want to sell,
to whom and where. Where do you want to start and why. Will some other people work
with you?



To promote better services and increase the capacity for accommodation of EU tourists

Where to start:



-accomodation: hotel owners
-english guides: Inner Mongolia tourism dept



Why:
Strengthen social capacity etc...............




               1.4.    Needs to satisfy
Explain for each category of would-be client what are their needs. Utilize the scale from 1
to 4 to specify how each need is important for each type of client.
On the basis of the ranking of needs for each typology of client, try to connect the offer you
think could be the best for them.

                           Would –be clients to whom the services will be offered
                                               (Needs holders)
                                    Clients B Clients C     Clients D    Clients E
                          Clients A
                                    Internatio
                         Indipende
                                        nal
                              nt
                                      guided
                         Travellers
                                     tourists
          Needs           1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
     Local transport           1

     Accomodation              3
     Guidance in
     foreign                   2
     language


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               EU – TRANSMONGOLIA PARTNERSHIP FOR SUSTAINABLE TOURISM
                         AND RELATED BUSINESSES DEVELOPMENT




     Local food and
                             3
     drinks
     Excursions              4

            1.5. Business
       We make [describe product, or service that you make or provide].


       Our company is at the [seed, start-up, growth] stage of business, having just
       [developed our first product, hired our first salesman, booked our first national
       order].


       In the most recent [period], our company achieved sales of [x], and showed a
       [profit, loss, break-even]. With the financing contemplated herein, our company
       expected to achieve [x] in sales and [x] in pretax profits in 20[xx] and achieve [x] in
       sales and [x] in pretax profits in 20[xx+1]. We can achieve this because the funds
       will allow us to [describe what you will do with the funds, such as a) marketing for
       your new product, b) build or expand facilities to meet increased demand, c) add
       retail locations or others means of distribution, d) increase research and
       development for new products or to improve existing ones.



             1.6.     Keys to Success: why should you have success?

Which are the elements of innovation which distinguish your offer? Why are you are sure
that they will be interesting for your clients?


                                                  Benefits for the needs holders
                Innovative aspects
                                                          /target clients

       1 Eco friendly services with english Camel rides with enghils speaking
       support                              guides
       2 Deep contact with nature by
                                            In depth wild nature contact
       providing accomodation in coutryside
       3
       4



              1.7. Capital Requirements
We seek [€] of additional [equity, sub-debt, or senior financing] which will enable us to
[describe why you need the funds, and why the opportunity is exciting]. We can provide
and exit for this [loan, investment] within [x] years by [profits, recapitalizations, sale of
company, or public offering].

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              EU – TRANSMONGOLIA PARTNERSHIP FOR SUSTAINABLE TOURISM
                        AND RELATED BUSINESSES DEVELOPMENT




      2.     Company

             2.1.    Who we are: the founders

                         CV of founders

                         Potential, aptitudes and skills

                         Trainings and personal development

             2.2.    Company Ownership

             2.3.    Company History (for ongoing companies) or Start-up Plan (for
                     new companies)

             2.4. Company Locations and Facilities
[The Company] was founded in [date] and [describe what your business does, such as
baby products manufacturer, distributor of pencils, provider of medical services]. It is a
[legal form of your company, such as LLC, S-Corporation, C-Corporation, Partnership,
Proprietorship]. Our principal offices are located at [x].

      Sorrundings, ATMs train linkages, restaurants etc

             2.5.    The analysis of the strengths and weaknesses

                         What are your strengths and weaknesses? Describe what
                          impact and affect each of them might have on the design of
                          your business and its ability to meet the target by FCS –
                          Factors of Critical Success. What are the corrective actions to
                          neutralize possible weaknesses?


  STRONG                                 POINTS OF           REMEDIAL
  POINTS            IMPACT ON FCS       WEAKNESSES           ACTIONS




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               EU – TRANSMONGOLIA PARTNERSHIP FOR SUSTAINABLE TOURISM
                         AND RELATED BUSINESSES DEVELOPMENT




                          Think of the results of the competitive environment analyses:
                           which of your strengths you think can be considered as a
                           genuine competitive advantage? Why?



 COMPETITIVE ADVANTAGES                                 REASON WHY


Camel    transport:   variety   of
landscapes (lakes desert birds, ..............
mountains reachable in few kms)
Guiding in foreign language:
                                      ...............
Scaling up costs
Quality of accommodation:
                                      ..............
Nature based accommodation




      3.     Research

(how works the market? What do I know about competition? Who was successful and
how? Who is my customer and what is the way is he thinking?)

              3.1. Market
We define our market as [manufacture and sale of writing and drawing instruments, low
fat cheese, oral care products]. This market was approximately [€x] at [wholesale or retail]
last [period available], according to [site resource], and is expected to grow to [€x] by the
year [x], according to [site resource].


Who are your customers? Where are they, and how do you reach them? Are they buying
your product / service from someone else?
How will you educate customers to buy from you? Why will they care?
Now try to understand which of these aspects can be favourable for your business and
which can be viewed as obstacles in order for you to obtain the result.
You have to define threats and opportunities based on the scenario analyses so that to
define the level of their influence on the business.
In doing so consider the impact they could have on the success of your business in case
they occur.
Check yourself using the following frame putting into each box the opportunities and
threats resulting from the scenario analysis.

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              EU – TRANSMONGOLIA PARTNERSHIP FOR SUSTAINABLE TOURISM
                        AND RELATED BUSINESSES DEVELOPMENT




       ……..       THREATS FRAME                          OPPORTUNITIES’ FRAME
high                                            High
               expenditure
                capacity of     Be careful!                 Presence of
                                                                             Effort to
                                                                             exploit the
               people, level   The threat                  minorities and    opportunities
              of investment    is serious                  local folklore    located
                    of                                       (festivals      here!
              entrepreneurs

                                               Medium
                               Evaluate                   New                Evaluate
                               case-by-
                                                          technologies       efforts
              Costs of         case if it is
                                                          for information    needed to
                               necessary
              transportation   to perform                 and                exploit the
              for out of       some                       communication
                                                                             opportunities
              reach areas      corrective       Low
                               manoeuvre


 low   low           medium        high            low              medium     high

                 Realization probability                    Realization probability




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                EU – TRANSMONGOLIA PARTNERSHIP FOR SUSTAINABLE TOURISM
                          AND RELATED BUSINESSES DEVELOPMENT




What action you plan to take to exploit the opportunities and minimise threats you
identified?

                 Actions to exploit
                                            Actions to minimise threats
                   opportunities


                                           Level of investment of
           Folklore: festivals (calendars, entrepreneurs: access to
           recurrent festivity, events)    finance, loans, provision of
                                           new services




                          Matrix Service/client

Indicate in the table below the services you plan to address to the various target groups.


                                             OFFER
      TARGET
                            Service 1        Service 2       Service 3
Clients A tourist with
  interest in nature   local
 Sites ( camel riding communities
    bird watching      involvement
       trekking)
       Clients B
Indipendent              accommodation
Travellers               providers better
                         equipped

       Clients C     English
International guided speaking
tourists             guides
                     availability


      4.      Strategy and Implementation Summary

              4.1.   Marketing Strategy



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              EU – TRANSMONGOLIA PARTNERSHIP FOR SUSTAINABLE TOURISM
                        AND RELATED BUSINESSES DEVELOPMENT




Provide guidelines that will be developed in the operational plans for each of the
component elements of the marketing mix


STRATEGY OF SERVICE
…………………………………………………………………………………………………………
nature                    sites              based
accomodation………..………………………………………………………………………………
…………………………………………………………………………………………………………
………………


STRATEGY OF PRICE
Consideration of rural area market price for accommodation, proximity to competitive
advantages/distinguishing factor (minorities other interest type of destination)
…………………………………………………………………………………………………………
..………………………………………………………………………………………………………
…………………………………………………………………………………………………


STRATEGY OF DISTRIBUTION
…………………………………………………………………………………………………………
(for craft
producers)………..…………………………………………………………………………………
…………………………………………………………………………………………………………
……………


STRATEGY OF COMMUNICATION
…………………………………………………………………………………………………………
mobile technology, ICT tools, filed trips, study trips, networking, partnerships
developement, closeness with local authorities,media, radio (for rural areas) Inner
mongolia torusim
administration………..………………………………………………………………………………
…………………………………………………………………………………………………………
………………



                         PROMOTION PLAN

                               The matrix target/message
Indicates for every target the preferred type of message that could be most effective and
the best means of media to deliver it. Explain the reason of your choice.

                                                 TYPES OF         REASON OF
          TARGET              MESSAGE
                                                  MEDIA           THE CHOICE


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               EU – TRANSMONGOLIA PARTNERSHIP FOR SUSTAINABLE TOURISM
                         AND RELATED BUSINESSES DEVELOPMENT




                         Content:
       Target 1
                         Style:
                         Content:
       Target 2          Style:




                                   Communications budget

Indicate the expenses of the communication plan you will put to action in order to promote
and support your initiative and the various services offered to various target groups.
Fill in the table indicating for each of the listed items the amount of the envisaged costs for
each of targets and the General Structure costs.

In case you have not yet identified different targets to address by your business idea
provide the estimated costs for the General Structure.

     Expenditure         General     target   target   target   target   target
                                                                                TOTAL
                        structure       1        2        3        4        5
     Promotional
     Actions


     Institutional
     Communication


     advertising


     Organization
     inauguration
     and special
     events


     SUBTOTALS




How do you think the total of the communications budget will increase in the next two
years?

% increase 2nd
year

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                       EU – TRANSMONGOLIA PARTNERSHIP FOR SUSTAINABLE TOURISM
                                 AND RELATED BUSINESSES DEVELOPMENT




    % increase 3rd
    year

                   4.2.    Sales Strategy

                                     Sales Forecast

                                     Sales Programs

           5.      Operations

                  5.1. The pricing policy
          Indicate prices you will apply for each services/target. We suggest to establish an
           average price for service and target in order to make your calculation easier.

          Specify the price range for various categories of customers and how you think that
           the prices could increase within two years from start-up.
.



                          Unit VAT                                      Average
                                                      Customer Customer price
       Services                          Customer 2
                                   Customer 1
                                %                           3     4     for a
                                                                        service
    Camel ride    Per 10% Naturists,    photographers Adventure         25 yuan
                  ride                                tourists
    Bed           Per 15% Travellers    Chinese       Mongolian         300
    accommodation night                 visitors      visitors          yuan
    Local guide   Per 10% International International
                  hour    tourists

    Days of Deferred credits
    for target

% increase price 2° year
% increase price 3° year



              5.2. Turnover for the first year
Shows at crossroads services / target the product of the quantity of services they plan to
sell (Table 2a1) for each target and its price (Table 2a2).
                                                   Custo Custo Custu
          Activities           Unit       VAT %    mer 1 mer 2 mer 3 TOTAL
    Camel riding           80 yuan       +20%      20    22    15    ........ yuan
                           per ride
    accomodation           300 yuan

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                 EU – TRANSMONGOLIA PARTNERSHIP FOR SUSTAINABLE TOURISM
                           AND RELATED BUSINESSES DEVELOPMENT




                       per nuight
Local guides           250 yuan
                       per day

Turnover goal



              5.3. Other revenues
Provide other sources of additional revenue and additional revenue obtained from the sale
of services that you think have during the first three years of operation.

Description
Revenues                            1rst year          2nd year        3rd year




TOTAL


              5.4. Commercial costs
Indicate which are the costs that you estimated to sustain in order to sell your new service:
do not forget to include estimated costs due to the communications budget. Show also the
average of the respite days you can get from suppliers, and indicate the % of cost increase
you can expect for the following two years after 1st year.

                                                          No of        Price/Uni
     No.                Costs               Unit          Units            t        Costs       Source
        1.   Human resources                                                                       1
                                                                                                Additional
      1.1.   Local guide                         day              10     2,400.00   24,000.00       costs
                                                                                                  Regular
      1.2.   Internal Assistant                  day               3    10,000.00   30,000.00       costs
                                  TOTAL :                                           54,000.00   30,000.00
        2.   Premises and equipment                                                                2
                                                                                                  Regular
      2.1.   Computer                             day              1      600.00     8,000.00       costs
                                                                                                  Regular
      2.2.   Business car                         day              1     1,500.00    1,500.00       costs
                                       TOTAL :                                       9,500.00         0.00
        3.   Material costs                                                                        3
             Preparation and printing of                                                         Additonal
      3.1.   brochures                            unit        500         100,00    50.000.00       costs

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                EU – TRANSMONGOLIA PARTNERSHIP FOR SUSTAINABLE TOURISM
                          AND RELATED BUSINESSES DEVELOPMENT




                                                                                       Additonal
     3.2.   Printing of leaflets               unit    500       5,00      2.500.00       costs
            Preparation and printing of                                                Additonal
     3.3.   posters                            unit    50      100,00      5,000.00       costs
                                                                                        Regular
     3.4.   Press release                      unit      1   8,000.00      8,000.00       costs
                                                                                      Additional
     3.5.   Pens and notebooks                 unit    100      30.00      3,000.00       costs
            Board markers and flipchart                                               Additional
     3.6.   paper                              unit    10       50.00        500.00       costs
                                    TOTAL :                               69,000.00   61,000.00
       4.   Organization costs                                                           4
                                                                                      Additional
     4.1.   Office material                    day     10      100.00      1000.00        costs
                                                                                      Additional
     4.3.   Telephone                          day     10      500.00      5000.00        costs
                                                                                      Additional
     4.4.   Electricity, cleaning              day       1     500.00       500,00        costs
            Catering (coffee, water,                                                  Additional
     4.4.   softdrink, lunch)                  day       1   2,500.00      2,500.00       costs
                                     TOTAL :                               8,000.00   99,000.00
                              TOTAL COSTS (1+2+3+4):                     172,000.00   99,000.00




TOTAL



Days of      delay
debits

% increment of the costs for
       the 2nd year
% increment of the costs for
       the 3rd year



              5.5.    Quality Assurance

              5.6.    Regulations

        6.     Financial Plan
At this point the readers must have a clear idea of where your business stands today. You
must provide a snapshot, however sparse, of your financial position.




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                EU – TRANSMONGOLIA PARTNERSHIP FOR SUSTAINABLE TOURISM
                          AND RELATED BUSINESSES DEVELOPMENT




               6.1.   Important Assumptions

               6.2.   Key Financial Indicators

               6.3.   Projected Profit and Loss (income statement)

Assets:
Liabilities:

        7.     Management &Organization

               7.1.   Legal status

              7.2. Management Team
        Our team has the following members to achieve our plan. [x] men and women who
        have a combined [x] years of experience; [y] years in marketing, [y] years in
        product development, and [y] years in [other disciplines].

                           Profiles of human resources

                           Organizational Structure

                           org chart

                           Management Team Gaps

               7.3.   Personnel Plan

                           Recruiting and HU management

                           Outsourcing

       8.    Start up
(who is doing what, when and with what resources)

        9.     Attachments and appendixes




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Description: Pricing Hotel Room Template Chart document sample