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                                                                         Embassy of the Czech Republic, tel.+30 210 6713755, fax. +30 210 6710675
                                                                         Embassy of the Czech Republic, tel. +30 2310 229533, fax.+30 2310 229306

                                                                                                                           February 2010
                                                                                                                                56th issue


                                 CZECHTOURISM PROMOTION ACTIVITIES
                              PROMOTE YOUR TOURISM PRODUCT IN GREECE

The Brochure about the Czech Republic in Greek language
Description      The brochure in Greek language will be distributed in the promotion event in hypermarket Carrefour in
Athens, Thessaloniki and Larisa covering 70% of country’s population, the international tourism exhibition Summer
Holidays Expo (22-25/04/2010) in Thessaloniki, in international tourism exhibition PHILOXENIA (18-21/11/2010), in the
great Gastronomy Week which will take place end of October in Metropolitan Hotels in Athens and Thessaloniki. The
brochure will be printed in 5.000 pieces.
Services         CzechTourism in Greece will translate your English advertisement in Greek language without any charge.
The format of the advertisement should be in high resolution, pdf file for printing. In case you don’t have any advertisement,
we can design it for you with a cost which will be arranged in advance.
DEADLINE         You can express your interest in your advertising in this brochure till Wednesday 31st March 2010.
For further information such as the cost and the brochure please contact Mrs.Vicky Karantzavelou, Director of
CzechTourism in Greece in tel. 0030 2109374050, e-mail:

Promotion action in CARREFOUR hypermarkets
Description       In close cooperation of Travel Media Applications/CzechTourism with travel
organization Express Holidays promotional actions will be organized in CARREFOUR
hypermarkets in May.
Specifically, the dates of the events are as follows:
Athens            Carrefour Gerakas        Wed 5th – Thu 6th May 2010
                  Carrefour Marousi        Fri 7th – Sat 8th May 2010
                  Carrefour Alimos         Mon 10th – Tue 11th May 2010
                  Carrefour Ilion          Wed 12th – Thu 13th May 2010
Thessaloniki Carrefour Macedonia Fri 14th – Sat 15th May 2010
                  Carrefour City Gate      Tue 18th – Wed 19th May 2010
Larisa            Carrefour Larisa         Thu 20th – Fri 21st May 2010
Besides the staff of Express Holidays, people from CzechTourism in Greece will
be present to provide people with any possible tourism information about the Czech Republic
such as towns, cities, monuments, spas, castles etc. and to distribute your material to the clients (see
below for the cost of this action).
Moreover, Express Holidays in cooperation with Travel Media Applications will offer a travel package
for 2 people (per city) to the Czech Republic for all the people participating in the lottery,
which will attract even more people to the event.
Last but not least, in Carrefour hypermarkets there will be a special photography cabinet, where the photographer will
shoot people in photos and the background will be attractive Czech landscapes.
Promotion of the event The event will be promoted in Carrefour hypermarkets in the loudspeakers during all the above-
mentioned days and in its special leaflet of 1,5mil. tirage. Moreover, MEGA Channel will promote this event to its morning
TV zone, which is really popular among viewers.
  Services         It is your opportunity to send us printed material (brochures), videos etc. to promote your destination by
  your own charge. Moreover, your logo and your link will be printed in the photo, which will be shot in this special
  photography cabinet. These both actions are included in the following price.
  DEADLINE         The deadline to express your interest in your participation in these events in Carrefour hypermarkets and
  send your material in our offices is Friday 16th April 2010.
  For further information such as the cost please contact Mrs.Vicky Karantzavelou, Director of CzechTourism in Greece in
  tel. 0030 2109374050, e-mail:

                                             TOURISM NEWS FROM GREECE

                                               Greece launches online campaign to attract tourists                   TDN, 11/03
                                                Greece's 2010 tourism campaign will re-use old footage and focus on an internet
                                                platform to help keep costs low as the Mediterranean holiday destination steers
                                                through its first recession since 1993. Greece will also make "Kalimera", which
                                                means good-morning in Greek, as its motto to add a tone of optimism. "Our
                                                country's image abroad, especially this period, is very bad as we have the
                                                ‘negative privilege' of monopolising foreign press front pages due to the state of
                                                our economy," Deputy Culture and Tourism Minister Angela Gerekou said. "The
                                                campaign video this year re-uses existing footage and "didn't cost Greek
                                                taxpayers even one euro". Greece is struggling through a recession and the
                                               government has vowed to cut its deficit to 8.7 per cent of gross domestic product
                                               this year, from 12.7 per cent in 2009. Deficit cutting measures include lower
                                               public-sector wages, trimming welfare provisions and raising taxes. Up to 90 per
                                               cent of tourists make their plans on the internet which is almost "unknown
                                               territory" for Greece, Gerekou said. On Monday a new web-based portal will
                                               open with a team assigned to updating and maintaining the site on a daily basis,
                                               she said. Tourism accounts for about 16 per cent of Greece's gross domestic
                                               product and about one in five jobs, according to estimates by the World Travel
                                               and Tourism Council, an industry group.

Greece to simplify issuing of visa to the Russians                                                                    TDN, 12/03
Greece is interested in making the process of the visa receiving for the Russians as simple as it is possible. Angela Gerekou,
the Deputy Minister of Culture and Tourism of Greece has put it on a record. Gerekou said that Greece, being in the frames of
the EU, is trying to find recipes for organization of particular approach for the Russian citizens, coming to Greece. It is notable,
that the Greek visas are given in Greek consulate in Moscow in 48 hours and in a day in the St. Petersburg one. Greece is
becoming extremely popular in Russia like a place to spend holidays. It suggests the tourists not only the beach-related rest
and sightseeing, but the organization of congresses and even the pilgrim tourism.

Greek Tourism Minister in New York                                                                                 TDN, 02/03
Culture and Tourism Minister Pavlos Geroulanos had a series of meeting during his visit to the United States, where he was
visiting the 2010 New York Times Travel Show organised by the newspaper "New York Times". In statements on Saturday,
Geroulanos stressed that this New York travel fair was very important for the tourism sector and attracted a large number of
visitors. "Our job here is to promote Greece and its comparative advantages, its people and hospitality, its natural wealth and
rich cultural heritage. All the things, in order words, that make our country special in these very difficult times," he told
reporters. According to the minister, the government was waging an "uneven battle" because there was a dearth of both
money and technical support, but again stressed the importance of putting in an appearance at the specific travel show.
"Tourism is a strategic sector for the country's growth and it is extremely important to emerge from the crisis. And we are
making our presence felt, both to the visitors that are here, to the international media, but also to our competitors and the
markets that we consider crucial," he said.

Historic Poseidonion Hotel on Spetses joins Grace Hotels Group                                                     TDN, 02/03
Athens-based luxury boutique hotels group, Grace Hotels ( has formed a partnership with
Spetses Initiative S.A. regarding The Poseidonion Grand Hotel on Spetses. Located on one of the closest islands to Athens,
the hotel will set Grace Hotels’ philosophy of supreme service and elegant simplicity in the context of grand and commanding
architecture. The hotel with its Cote d’Azur style has been a landmark on the Spetses skyline for nearly a century. It has
recently undergone a meticulous five-year restoration programme resulting in preservation of the original architecture while
incorporating the finest modern facilities. Located in the historical heart of Spetses town, the hotel’s 45 double rooms and
seven large apartment suites all feature private gardens or balconies with views of the sea or main pool and surrounding palm
trees. Premier accommodation in the hotel includes the spectacular Grace Suite, the unique split-level ‘La Cupola’ suite and
the intimate Honeymoon Suite with its own swimming pool. Guests at The Poseidonion Grace can choose between fine
dining and brasserie restaurants, both located on the main hotel balcony overlooking the sea, or the exclusive Japanese
Fusion restaurant open in July and August. Ingredients are sourced from local fishermen and the hotel’s own gardens that
grow organic fruit, vegetables and herbs. The hotel spa menu draws on traditional century-old treatments from when the
Poseidonion Grace became the first hotel in Greece to offer therapies based on the natural healing properties of sea water.
Commenting on the partnership, Philippe Requin, CEO of Grace Hotels said: “We are committed to preserving the character
and charm of the hotel while introducing touches of style, refinement and service that have won global acclaim for Grace
Hotels”. Antonis Vordonis Vice President of Spetses Initiative added: “The dynamism that Grace Hotels brings to this
partnership will substantially enhance the operational quality of the hotel”. Despite its famously grand architecture, Spetses
has managed to retain a serene island atmosphere with horse and carriage remaining the most popular form of transport.
From Athens’ port Piraeus direct ferries go to the island. For jet-setters, a helicopter ride can be arranged.

Athens International Airport freezes all charges for 2010                                                        TDN, 04/03
To support airlines in mitigating the financial challenges caused by the severe downturn of traffic worldwide during this dire
times, Athens International Airport announces that its pricing for the year 2010 remains
unchanged regarding all airport charges (landing and parking charges, security charge,
passenger terminal facility charge and ground handling centralizedinfrastructure charges)
without any inflationary adjustment. This decision to freeze all airport charges for 2010
(similar initiatives had also been taken during past adverse situations) reflects once again
Athens International Airport’s standing commitment to support its airline-partners in their
development. By its latest initiative, Athens International Airport stands by the efforts of
airlines to mitigate their overall financial burdens and minimize the impact of the crisis that
has severely affected both airlines and airports globally. Furthermore, Athens International
Airport’s annual Incentive Programme continues in 2010 and will be further improved to
reflect the needs for more discounts for airlines and help them reduce their operating costs
considerably. AIA’s non-discriminatory Incentives’ Scheme, spreading across the majority of
airlines, is distinctly characterized by a developmental approach focusing on airlines that add
new routes and/ or frequencies in their network operated to/from Athens International Airport.
Within our joint effort, AIA will also continue supporting and co-financing the marketing developmental packages offered to

Agreement between CED and the island of Crete, Greece                                                                     TDN, 15/03
The World Centre of Excellence for Destinations (CED) announced the signing of an important agreement with the island of
Crete, in Greece, with the goal of implementing its System of Measures for Excellence in Destinations (SMED) in the largest
of the Greek islands. This agreement was officially confirmed today by Ms. Brigitta Papastavrou of ELAGRO, Mr. Schinaraki,
Head of Prefecture of Heraklion and President of the Cretan Quality Agreement, and the President of the CED, Mr. Andre
Vallerand, in the presence of Mr. Taleb Rifai, Secretary General of the United Nations World Tourism Organization, Ms.
Aggeliki Gerekou, Greek Minister of Tourism, Dr. Cesar Castaneda Vazquez del Mercado, Director of Operations of the CED,
and Mr. Manolis Psarros, Head of Sustainable Tourism Development/ELAGRO. This agreement aims to establish a tourism
profile of the Island of Crete and assist it in gauging itself to face international competition, while facilitating the attainment of
its objectives in sustainable development. The SMED also aims to improve the quality of the experience offered to tourists and
to strengthen the geographical character of a tourist destination (environment, culture, heritage, well-being of the residents,
etc.) while strategically identifying major issues facing tourist destinations around the world. “Greece is the first country to
identify the SMED as a national tool in several destinations. Moreover the Island of Crete is the second SMED evaluation
conducted in Greece as part of this partnership relationship with ELAGRO”, noted Mr. Andre Vallerand. To date, twelve
destinations around the world have been evaluated by the SMED. Several others have expressed their interest in the SMED
and new agreements will be announced shortly. Based in Montreal, Quebec, Canada, the CED has signed partnership
agreements with Canada Economic Development for the Quebec regions, the Ministere du Tourisme du Quebec and the
Ministere des Affaires Municipales et des Regions du Quebec.

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