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Presentation Promotion the Supreme Marketing Activities document sample
Presentation Promotion the Supreme Marketing Activities document sample
INFOTOURISM Embassy of the Czech Republic, tel.+30 210 6713755, fax. +30 210 6710675 e-mail: email@example.com, www.mzv.cz/athens Embassy of the Czech Republic, tel. +30 2310 229533, fax.+30 2310 229306 e-mail: firstname.lastname@example.org February 2010 56th issue YOUR INFORMATION TOOL – YOUR PRESENTATION TOOL CZECHTOURISM PROMOTION ACTIVITIES PROMOTE YOUR TOURISM PRODUCT IN GREECE The Brochure about the Czech Republic in Greek language Description The brochure in Greek language will be distributed in the promotion event in hypermarket Carrefour in Athens, Thessaloniki and Larisa covering 70% of country’s population, the international tourism exhibition Summer Holidays Expo (22-25/04/2010) in Thessaloniki, in international tourism exhibition PHILOXENIA (18-21/11/2010), in the great Gastronomy Week which will take place end of October in Metropolitan Hotels in Athens and Thessaloniki. The brochure will be printed in 5.000 pieces. Services CzechTourism in Greece will translate your English advertisement in Greek language without any charge. The format of the advertisement should be in high resolution, pdf file for printing. In case you don’t have any advertisement, we can design it for you with a cost which will be arranged in advance. DEADLINE You can express your interest in your advertising in this brochure till Wednesday 31st March 2010. For further information such as the cost and the brochure please contact Mrs.Vicky Karantzavelou, Director of CzechTourism in Greece in tel. 0030 2109374050, e-mail: email@example.com Promotion action in CARREFOUR hypermarkets Description In close cooperation of Travel Media Applications/CzechTourism with travel organization Express Holidays promotional actions will be organized in CARREFOUR hypermarkets in May. Specifically, the dates of the events are as follows: Athens Carrefour Gerakas Wed 5th – Thu 6th May 2010 Carrefour Marousi Fri 7th – Sat 8th May 2010 Carrefour Alimos Mon 10th – Tue 11th May 2010 Carrefour Ilion Wed 12th – Thu 13th May 2010 Thessaloniki Carrefour Macedonia Fri 14th – Sat 15th May 2010 Carrefour City Gate Tue 18th – Wed 19th May 2010 Larisa Carrefour Larisa Thu 20th – Fri 21st May 2010 Besides the staff of Express Holidays, people from CzechTourism in Greece will be present to provide people with any possible tourism information about the Czech Republic such as towns, cities, monuments, spas, castles etc. and to distribute your material to the clients (see below for the cost of this action). Moreover, Express Holidays in cooperation with Travel Media Applications will offer a travel package for 2 people (per city) to the Czech Republic for all the people participating in the lottery, which will attract even more people to the event. Last but not least, in Carrefour hypermarkets there will be a special photography cabinet, where the photographer will shoot people in photos and the background will be attractive Czech landscapes. Promotion of the event The event will be promoted in Carrefour hypermarkets in the loudspeakers during all the above- mentioned days and in its special leaflet of 1,5mil. tirage. Moreover, MEGA Channel will promote this event to its morning TV zone, which is really popular among viewers. Services It is your opportunity to send us printed material (brochures), videos etc. to promote your destination by your own charge. Moreover, your logo and your link will be printed in the photo, which will be shot in this special photography cabinet. These both actions are included in the following price. DEADLINE The deadline to express your interest in your participation in these events in Carrefour hypermarkets and send your material in our offices is Friday 16th April 2010. For further information such as the cost please contact Mrs.Vicky Karantzavelou, Director of CzechTourism in Greece in tel. 0030 2109374050, e-mail: firstname.lastname@example.org TOURISM NEWS FROM GREECE Greece launches online campaign to attract tourists TDN, 11/03 Greece's 2010 tourism campaign will re-use old footage and focus on an internet platform to help keep costs low as the Mediterranean holiday destination steers through its first recession since 1993. Greece will also make "Kalimera", which means good-morning in Greek, as its motto to add a tone of optimism. "Our country's image abroad, especially this period, is very bad as we have the ‘negative privilege' of monopolising foreign press front pages due to the state of our economy," Deputy Culture and Tourism Minister Angela Gerekou said. "The campaign video this year re-uses existing footage and "didn't cost Greek taxpayers even one euro". Greece is struggling through a recession and the government has vowed to cut its deficit to 8.7 per cent of gross domestic product this year, from 12.7 per cent in 2009. Deficit cutting measures include lower public-sector wages, trimming welfare provisions and raising taxes. Up to 90 per cent of tourists make their plans on the internet which is almost "unknown territory" for Greece, Gerekou said. On Monday a new web-based portal will open with a team assigned to updating and maintaining the site on a daily basis, she said. Tourism accounts for about 16 per cent of Greece's gross domestic product and about one in five jobs, according to estimates by the World Travel and Tourism Council, an industry group. Greece to simplify issuing of visa to the Russians TDN, 12/03 Greece is interested in making the process of the visa receiving for the Russians as simple as it is possible. Angela Gerekou, the Deputy Minister of Culture and Tourism of Greece has put it on a record. Gerekou said that Greece, being in the frames of the EU, is trying to find recipes for organization of particular approach for the Russian citizens, coming to Greece. It is notable, that the Greek visas are given in Greek consulate in Moscow in 48 hours and in a day in the St. Petersburg one. Greece is becoming extremely popular in Russia like a place to spend holidays. It suggests the tourists not only the beach-related rest and sightseeing, but the organization of congresses and even the pilgrim tourism. Greek Tourism Minister in New York TDN, 02/03 Culture and Tourism Minister Pavlos Geroulanos had a series of meeting during his visit to the United States, where he was visiting the 2010 New York Times Travel Show organised by the newspaper "New York Times". In statements on Saturday, Geroulanos stressed that this New York travel fair was very important for the tourism sector and attracted a large number of visitors. "Our job here is to promote Greece and its comparative advantages, its people and hospitality, its natural wealth and rich cultural heritage. All the things, in order words, that make our country special in these very difficult times," he told reporters. According to the minister, the government was waging an "uneven battle" because there was a dearth of both money and technical support, but again stressed the importance of putting in an appearance at the specific travel show. "Tourism is a strategic sector for the country's growth and it is extremely important to emerge from the crisis. And we are making our presence felt, both to the visitors that are here, to the international media, but also to our competitors and the markets that we consider crucial," he said. Historic Poseidonion Hotel on Spetses joins Grace Hotels Group TDN, 02/03 Athens-based luxury boutique hotels group, Grace Hotels (www.gracehotelsgroup.com) has formed a partnership with Spetses Initiative S.A. regarding The Poseidonion Grand Hotel on Spetses. Located on one of the closest islands to Athens, the hotel will set Grace Hotels’ philosophy of supreme service and elegant simplicity in the context of grand and commanding architecture. The hotel with its Cote d’Azur style has been a landmark on the Spetses skyline for nearly a century. It has recently undergone a meticulous five-year restoration programme resulting in preservation of the original architecture while incorporating the finest modern facilities. Located in the historical heart of Spetses town, the hotel’s 45 double rooms and seven large apartment suites all feature private gardens or balconies with views of the sea or main pool and surrounding palm trees. Premier accommodation in the hotel includes the spectacular Grace Suite, the unique split-level ‘La Cupola’ suite and the intimate Honeymoon Suite with its own swimming pool. Guests at The Poseidonion Grace can choose between fine dining and brasserie restaurants, both located on the main hotel balcony overlooking the sea, or the exclusive Japanese Fusion restaurant open in July and August. Ingredients are sourced from local fishermen and the hotel’s own gardens that grow organic fruit, vegetables and herbs. The hotel spa menu draws on traditional century-old treatments from when the Poseidonion Grace became the first hotel in Greece to offer therapies based on the natural healing properties of sea water. Commenting on the partnership, Philippe Requin, CEO of Grace Hotels said: “We are committed to preserving the character and charm of the hotel while introducing touches of style, refinement and service that have won global acclaim for Grace Hotels”. Antonis Vordonis Vice President of Spetses Initiative added: “The dynamism that Grace Hotels brings to this partnership will substantially enhance the operational quality of the hotel”. Despite its famously grand architecture, Spetses has managed to retain a serene island atmosphere with horse and carriage remaining the most popular form of transport. From Athens’ port Piraeus direct ferries go to the island. For jet-setters, a helicopter ride can be arranged. Athens International Airport freezes all charges for 2010 TDN, 04/03 To support airlines in mitigating the financial challenges caused by the severe downturn of traffic worldwide during this dire times, Athens International Airport announces that its pricing for the year 2010 remains unchanged regarding all airport charges (landing and parking charges, security charge, passenger terminal facility charge and ground handling centralizedinfrastructure charges) without any inflationary adjustment. This decision to freeze all airport charges for 2010 (similar initiatives had also been taken during past adverse situations) reflects once again Athens International Airport’s standing commitment to support its airline-partners in their development. By its latest initiative, Athens International Airport stands by the efforts of airlines to mitigate their overall financial burdens and minimize the impact of the crisis that has severely affected both airlines and airports globally. Furthermore, Athens International Airport’s annual Incentive Programme continues in 2010 and will be further improved to reflect the needs for more discounts for airlines and help them reduce their operating costs considerably. AIA’s non-discriminatory Incentives’ Scheme, spreading across the majority of airlines, is distinctly characterized by a developmental approach focusing on airlines that add new routes and/ or frequencies in their network operated to/from Athens International Airport. Within our joint effort, AIA will also continue supporting and co-financing the marketing developmental packages offered to airlines. Agreement between CED and the island of Crete, Greece TDN, 15/03 The World Centre of Excellence for Destinations (CED) announced the signing of an important agreement with the island of Crete, in Greece, with the goal of implementing its System of Measures for Excellence in Destinations (SMED) in the largest of the Greek islands. This agreement was officially confirmed today by Ms. Brigitta Papastavrou of ELAGRO, Mr. Schinaraki, Head of Prefecture of Heraklion and President of the Cretan Quality Agreement, and the President of the CED, Mr. Andre Vallerand, in the presence of Mr. Taleb Rifai, Secretary General of the United Nations World Tourism Organization, Ms. Aggeliki Gerekou, Greek Minister of Tourism, Dr. Cesar Castaneda Vazquez del Mercado, Director of Operations of the CED, and Mr. Manolis Psarros, Head of Sustainable Tourism Development/ELAGRO. This agreement aims to establish a tourism profile of the Island of Crete and assist it in gauging itself to face international competition, while facilitating the attainment of its objectives in sustainable development. The SMED also aims to improve the quality of the experience offered to tourists and to strengthen the geographical character of a tourist destination (environment, culture, heritage, well-being of the residents, etc.) while strategically identifying major issues facing tourist destinations around the world. “Greece is the first country to identify the SMED as a national tool in several destinations. Moreover the Island of Crete is the second SMED evaluation conducted in Greece as part of this partnership relationship with ELAGRO”, noted Mr. Andre Vallerand. To date, twelve destinations around the world have been evaluated by the SMED. Several others have expressed their interest in the SMED and new agreements will be announced shortly. Based in Montreal, Quebec, Canada, the CED has signed partnership agreements with Canada Economic Development for the Quebec regions, the Ministere du Tourisme du Quebec and the Ministere des Affaires Municipales et des Regions du Quebec.
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