; Subliminal Advertising Michael Fritz Rebekah Vaughan The Official Story Subliminal
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Subliminal Advertising Michael Fritz Rebekah Vaughan The Official Story Subliminal

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									Michael Fritz
Rebekah Vaughan
                             The Official Story
                            Subliminal advertising doesn’t exist.
                               But if it does, it doesn’t work.
                              But if it does, it’s not a problem.
                                But if it is, it doesn’t matter.
                                   But if it does, ignore it.

                       There’s nothing subliminal about that, is there.

A subliminal message is a signal or message embedded in another object, designed to pass
    through the normal limits of perception.

http://www.youtube.com/watch?v=GXcSWTb9zz8 (3:30)
   E.W. Scripture’s New Psychology (1898) summarized subliminal
    advertising.
   One of the first studies done to test subliminal advertising was done by
    James Vicary in 1957, when the message “Drink Coca-Cola” and “Hungry?
    Eat popcorn” at 1/3000 of a second at five second intervals in efforts to
    increase Coca-Cola and popcorn sales.
   The result of this experiment that both Coca-Cola and popcorn sales
    significantly increased.
   In Spring of 2006, KFC
    ran an ad that included
    this frame of a bucket of
    KFC as a promotion for a
    coupon to get a free
    chicken sandwich.
   KFC claimed that there
    was a 40% increase in
    visitors at their website,
    and that 100,000
    coupons were given out.
   ABC soon banned the
    commercial because
    they classified it as
    subliminal advertising.
Tongue
   Democrats accused Republicans of using subliminal
    advertising as a campaigning technique in 2000.
   In an ad attacking Al Gore during the 2000 campaign for
    president, the word “RATS” flashed continually in 1/20th of a
    second intervals in the last 20% of the advertisement.
   Kehl, D.G. “Subliminal Chainings: Metonymical Doublespeak in Advertising.” Beyond 1984: Doublespeak
           in a Post-Orwellian Age. Ed. William Lutz. Urbana, Illinois: National Council of Teachers of
           English,     1989. 147-152.
   Montgomery, Alicia. "Rats Infest the GOP." Salon News. 13 Sept. 2000. 5 Feb. 2008
           <http://archive.salon.com/politics/feature/2000/09/13/ads/index.html>.
   Perton, Marc. "KFC Claims Victory in DVR-Only Commercial." Engadget. 20 May 2006. Weblogs Inc. 7
           Feb. 2008 <http://www.engadget.com/2006/03/20/kfc-claims-victory-in-dvr-only-commercial/>.
   Robbins, Michael D. "Advertising." Aug. 1998. 30 Jan. 2008 <http://www.poleshift.org/sublim/>.
   "Subliminal Message." Wikipedia. 1 Feb. 2008. Wikimedia Foundation Inc. 4 Feb. 2008
           <http://en.wikipedia.org/wiki/Subliminal_message>.
   "Subliminal Messages Can Affect Our Brains, Researchers Find." World Science. 16 May 2005. National
           Academy of Sciences. 4 Feb. 2008 <http://www.world-
           science.net/othernews/050516_sublimfrm.htm>.

								
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