Subliminal Advertising Michael Fritz Rebekah Vaughan The Official Story Subliminal

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Subliminal Advertising Michael Fritz Rebekah Vaughan The Official Story Subliminal Powered By Docstoc
					Michael Fritz
Rebekah Vaughan
                             The Official Story
                            Subliminal advertising doesn’t exist.
                               But if it does, it doesn’t work.
                              But if it does, it’s not a problem.
                                But if it is, it doesn’t matter.
                                   But if it does, ignore it.

                       There’s nothing subliminal about that, is there.

A subliminal message is a signal or message embedded in another object, designed to pass
    through the normal limits of perception. (3:30)
   E.W. Scripture’s New Psychology (1898) summarized subliminal
   One of the first studies done to test subliminal advertising was done by
    James Vicary in 1957, when the message “Drink Coca-Cola” and “Hungry?
    Eat popcorn” at 1/3000 of a second at five second intervals in efforts to
    increase Coca-Cola and popcorn sales.
   The result of this experiment that both Coca-Cola and popcorn sales
    significantly increased.
   In Spring of 2006, KFC
    ran an ad that included
    this frame of a bucket of
    KFC as a promotion for a
    coupon to get a free
    chicken sandwich.
   KFC claimed that there
    was a 40% increase in
    visitors at their website,
    and that 100,000
    coupons were given out.
   ABC soon banned the
    commercial because
    they classified it as
    subliminal advertising.
   Democrats accused Republicans of using subliminal
    advertising as a campaigning technique in 2000.
   In an ad attacking Al Gore during the 2000 campaign for
    president, the word “RATS” flashed continually in 1/20th of a
    second intervals in the last 20% of the advertisement.
   Kehl, D.G. “Subliminal Chainings: Metonymical Doublespeak in Advertising.” Beyond 1984: Doublespeak
           in a Post-Orwellian Age. Ed. William Lutz. Urbana, Illinois: National Council of Teachers of
           English,     1989. 147-152.
   Montgomery, Alicia. "Rats Infest the GOP." Salon News. 13 Sept. 2000. 5 Feb. 2008
   Perton, Marc. "KFC Claims Victory in DVR-Only Commercial." Engadget. 20 May 2006. Weblogs Inc. 7
           Feb. 2008 <>.
   Robbins, Michael D. "Advertising." Aug. 1998. 30 Jan. 2008 <>.
   "Subliminal Message." Wikipedia. 1 Feb. 2008. Wikimedia Foundation Inc. 4 Feb. 2008
   "Subliminal Messages Can Affect Our Brains, Researchers Find." World Science. 16 May 2005. National
           Academy of Sciences. 4 Feb. 2008 <