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Michael Fritz Rebekah Vaughan The Official Story Subliminal advertising doesn’t exist. But if it does, it doesn’t work. But if it does, it’s not a problem. But if it is, it doesn’t matter. But if it does, ignore it. There’s nothing subliminal about that, is there. A subliminal message is a signal or message embedded in another object, designed to pass through the normal limits of perception. http://www.youtube.com/watch?v=GXcSWTb9zz8 (3:30) E.W. Scripture’s New Psychology (1898) summarized subliminal advertising. One of the first studies done to test subliminal advertising was done by James Vicary in 1957, when the message “Drink Coca-Cola” and “Hungry? Eat popcorn” at 1/3000 of a second at five second intervals in efforts to increase Coca-Cola and popcorn sales. The result of this experiment that both Coca-Cola and popcorn sales significantly increased. In Spring of 2006, KFC ran an ad that included this frame of a bucket of KFC as a promotion for a coupon to get a free chicken sandwich. KFC claimed that there was a 40% increase in visitors at their website, and that 100,000 coupons were given out. ABC soon banned the commercial because they classified it as subliminal advertising. Tongue Democrats accused Republicans of using subliminal advertising as a campaigning technique in 2000. In an ad attacking Al Gore during the 2000 campaign for president, the word “RATS” flashed continually in 1/20th of a second intervals in the last 20% of the advertisement. Kehl, D.G. “Subliminal Chainings: Metonymical Doublespeak in Advertising.” Beyond 1984: Doublespeak in a Post-Orwellian Age. Ed. William Lutz. Urbana, Illinois: National Council of Teachers of English, 1989. 147-152. Montgomery, Alicia. "Rats Infest the GOP." Salon News. 13 Sept. 2000. 5 Feb. 2008 <http://archive.salon.com/politics/feature/2000/09/13/ads/index.html>. Perton, Marc. "KFC Claims Victory in DVR-Only Commercial." Engadget. 20 May 2006. Weblogs Inc. 7 Feb. 2008 <http://www.engadget.com/2006/03/20/kfc-claims-victory-in-dvr-only-commercial/>. Robbins, Michael D. "Advertising." Aug. 1998. 30 Jan. 2008 <http://www.poleshift.org/sublim/>. "Subliminal Message." Wikipedia. 1 Feb. 2008. Wikimedia Foundation Inc. 4 Feb. 2008 <http://en.wikipedia.org/wiki/Subliminal_message>. "Subliminal Messages Can Affect Our Brains, Researchers Find." World Science. 16 May 2005. National Academy of Sciences. 4 Feb. 2008 <http://www.world- science.net/othernews/050516_sublimfrm.htm>.
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