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About the Seattle Area - SearchWide

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					                  SEATTLE’S CONVENTION AND VISITORS BUREAU
               VICE PRESIDENT OF CONVENTION SALES AND SERVICES
                                (SEATTLE, WA)




ABOUT THE S EATTLE AREA

Seattle, Washington, USA, the Emerald City is a medley of picturesque views of lush green hills
surrounded by snowcapped mountains and spark ling blue waters. Cupped between the jagged
Olympic Mountains to the west and the volcanic peaks of the Cascade Range to the east with
snowcapped Mount Rainier standing the tallest at 14,411 feet, Seattle is nestled on a narrow strip
of land between Puget Sound and eighteen mile long Lake Washington. Just to the north of
downtown, the city is bisected by a system of locks and ship canal that feed into Lake Union and
Lake Washington from Puget Sound. Seattle's mild winters and cool summers work together to
make the city lush and green, earning it the nickname, "The Emerald City".

Seattle's moderate climate combined with a contrasting geography of water and mountains
encourage a wealth of year round outdoor activities. Sailing, kayaking, rowing, scuba diving,
roller blading, jogging, bicycling, and golf are all available within the city limits. If that's not
enough, less than an hour's drive will take you to whale watching, fishing, camping, hiking,
mountain biking, rock climbing, and skiing.

Seattle has a reputation that it rains all the time. Visit the Seattle Climate Data page to find out
the truth. Monthly climate data summaries are available for Seattle starting from January 1998
through September 2007

Tourism is the third-largest industry in Washington State. In Seattle and King County, visitors
spend $3.6 billion annually, contributing more than $300 million in state and local tax revenues.
Direct visitor spending benefits hotels, retailers, restaurants, attractions, transportation services
and other businesses, and supports jobs for 60,000 peop le in the Seattle region.

For additional information regarding Seattle, please visit www.visitseattle.org


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ABOUT THE ORGANIZATION

Budget: $9,000,000
Staff: 48 full time employees; this position will have roughly 10 direct reports

Seattle’s Convention and Visitors Bureau is a non-profit economic development agency
responsible for competitively marketing Seattle as a destination for meeting and convention
groups and leisure travelers. Some 9.4 million visitors spend $4.75 billion in Seattle and King
County annually, contributing $419 million in state and local tax revenues. Direct visitor
spending benefits hotels, retailers, restaurants, attractions, transportation services and other
businesses, and supports jobs for nearly 60,000 people in the Seattle region.

The bureau is a member-based organization with more than 1,100 affiliated businesses
throughout the region. The goal of these marketing efforts is to enhance the employment
opportunities and economic prosperity of the region. Our members benefit from the Bureau's
marketing programs by gaining direct access to the visitor market.

Originally formed in 1956 as a part of the Greater Seattle Chamber of Commerce, over the years
the bureau grew--operating independently with its own board of directors and staff. In the fall of
1994, it officially became an independent organization, though a strong working relationship
with the Chamber continues.

2007 Marketing Analysis & Plan:

Learn more about how Seattle's Convention and Visitors Bureau markets the region to meeting
planners and visitors and obtain more information about:

• The Seattle market
• The Seattle brand
• The Seattle visitor profile
• Business development in Convention Sales and Tourism

Please visit, Marketing Plan PDF

Visitors Statistics:

Download the most recent Market Profile and Economic Impact study of Seattle-King County
Visitors.

Download the most recent Seattle-King County Visitor Profile and Expenditure report.




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HOTEL INVENTORY AND CONVENTION FACILITIES

Sheraton Seattle has recently completed a $130 million expansion that includes a new 415-room
tower and extensive upgrades to meeting facilities. The hotel features 1,253 guest rooms and
75,000 square feet of function space in 47 meeting rooms.

Other major recent developments include the 160-room Pan Pacific Seattle, with 5,400 square
feet of function space, 39,000 square feet of retail space and a spa; the 120-room Hotel 1000, a
luxury boutique hotel unveiled this past June with 6,300 square feet of meeting space; the 210-
room Silver Cloud Hotel Seattle—Stadium, opened in mid-2006 with 3,700 square feet of
conference space; a Four Seasons hotel, scheduled for a Fall 2008 debut; and the Hyatt Olive 8
will open a 350 room hotel in early 2009.

Seattle's hotel scene spans the spectrum, with major meetings- friendly properties such as the
Renaissance Seattle, Grand Hyatt Seattle, Sheraton Seattle, Fairmont Olympic Hotel, W Seattle,
and Westin Seattle, as well as a unique collection of boutique properties, such as the Mayflower
Park Hotel, Roosevelt Hotel, Alexis Hotel, Hotel Monaco, and Hotel Max.




The Washington State Convention & Trade Cente r

The Washington State Convention and Trade Center is located in the heart of Seattle, the jewel
of the Pacific Northwest. Numerous, various choices await – breweries, museums, trails, ferries,
shopping and more! It’s a lot of city in a small space, waiting for you to explore. And you can
stay at the WSCTC with plenty to do. We feature a rotating art collection, as well as permanent
installations from world-class artists. Food, drink and fun are all at your fingertips!

The Washington State Convention & Trade Center, opened in June 1988, has hosted more than
4,000 conventions, trade shows and other events attended by more than five million delegates.
The facility offers up to 61 meeting rooms and ballrooms totaling approximately 105,000 square
feet of space, and exhibit space totaling 205,700 square feet.




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ATTRACTIONS




The city, home to Starbucks, Bill Gates and grunge rock offers a wide scope of activities,
ranging from culturally filled days enjoying the Seattle Museum of Art and the Seattle
Symphony to hiking in the nearby Olympic Mountains and boating around the Puget Sound.

There are a lot of sights and places to visit in Seattle. On the Elliot Bay waterfront, attractions
abound with a variety of shops, restaurants, sightseeing vessels, restored streetcars, and parks.
Nearby the waterfront is Pike Place Market, the nation's oldest continually operating farmer's
market, which features a maze of booths offering everything from fresh produce to fine art. A
few blocks south of Pike Place Market is Pioneer Square, the city's oldest district, which features
sidewalk cafes, art galleries, antique shops, boutiques, nightclubs, restaurants, and parks. On the
north end of the city is Seattle Center, a 74-arce complex built for the 1962 World's Fair, which
features several attractions including Seattle's crowning landmark, the Space Needle.

Things You MUST See & Do in Seattle...

The Space Needle a 41-second elevator ride takes you up 520 feet to the observation deck of the
Space Needle, built for the 1962 World's Fair. Enjoy a meal at SkyCity, the restaurant at the top
that revolves 360° while you dine.

Pike Place Market was born in 1907, is the granddaddy of farmers' markets. Today, it's a major
tourist attraction with 200 businesses operating year-round, 190 craftspeople and 120 farmer
booths - plus street performers and musicians. Flowers by the bucketful, flying fish, fresh
pastries and fruit, handmade cheeses, local honey, wine, an assortment of restaurants, import
goods, antiques, collectibles and lots of surprises are around every corner.

Ferry is a state of mind as much as a means of transportation to some of the Puget Sound's most
historic and scenic sites. Views of the Olympic and Cascade mountains, the Seattle cityscape and
the green shorelines will draw you out onto the deck to feel the salt breeze on your face. The
state ferry system takes passengers and their vehicles from Seattle and nearby departure points to
Vashon Island, the Kitsap Peninsula, the San Juan Islands and Canada. For privately operated
ferries, see the Sightseeing & Tours (page 35) and Visitors Ser vices/Travel & Transportation
(page 120) listings in this guide.

Seattle Aquarium a place to meet Alki, the sea otter pup born at the Aquarium. Walk under the
water in a glass dome as bluntnose sixgill sharks and other Elliott Bay creatures swim all around
you. Touch a sea anemone. Learn about the lives of salmon at the world's first aquarium-based
salmon ladder. Marvel at the impossibly bright-colored coral reef fish. And don't forget to wave
to the giant Pacific octopus.
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The Seattle Waterfront has a bustling collection of attractions, restaurants and shopping, as well
as starting points for ferries, cruise ships, the Victoria Clipper and Argosy boat tours are located
here. Feed the seagulls at the statue of Ivar Haglund in front of Ivar's Acres of Clams, stroll by
the fountains on the wooden piers of Waterfront Park, admire the view or shop for souvenirs.

Woodland Park Zoo where you can see more than 1,000 animals of 300 different species, from
elephants and gorillas to piranhas and penguins, in naturalistic exhibits at the Woodland Park
Zoo. Drop by at scheduled feeding times and talk with the people who care for the animals.

Bill Speidel's Underground Tour takes visitors through the hidden subterranean passages that
once were the main roadways and storefronts of old downtown Seattle. They tell stories of the
frontier people who lived and worked there; after the Great Seattle Fire of 1889, the city was
rebuilt over the top of the ruins.

The Seattle Public Library designed by world-renowned Dutch architect Rem Koolhaas, the
award-winning glass and steel structure of the new Central Library makes the building seem a
little off-kilter and translucent - allowing passersby on the street to look in.

Tillicum Village is just a short cruise away. This narrated cruise takes you to an island village,
where you'll feast on salmon cooked in the authentic Native American way. A stage show of
traditional dances and stories entertains and teaches you about the people who lived in the
Northwest first.

For   more       information      about      Seattle’s    local     attractions,    please     visit
www.visitseattle.org/visitors/explore.

SUMMARY OF POSITION

This newly created position is based in Seattle and would have direct day to day management
and supervision of a tenured and seasoned convention sales team, (7 Seattle based sales
managers, 2 Washington DC based and 1 Chicago based) with additional duties to include:
coaching and sales performance, yield management/space/lead approvals, annual sales budget
preparation, individual sales productivity goal setting, and management of the bureau’s
tradeshow and travel expenses. The VP would also carry an individual sales goal (key accounts)
to assist in total team productivity. This senior bureau position would liaison and interacts with
all hotel and bureau members, as well as the sales team at the Washington State Convention and
Trade Center. Additional direct reports in the Convention Services department would be
considered and possibly added, depending on candidate’s history and experience.

WORKING R ELATIONSHIPS

Report directly to the Senior Vice President. Lead the day to day activities and direct
Convention Sales and Service Managers and Convention Sales Assistants. Work closely with
meeting planners, hotel leadership and sales staff, and Convention Center staff. Meet and work
with the local hospitality leaders and sales teams on a regular basis. Report on sales progress to
the Senior Vice President of Sales and President at the SCVB and the two Boards that are
involved with the SCVB

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Essential Functions:

         Brings vision, leadership and innovation to the destination sales function.
         Leads and directs the sales and services teams as they manage relationships with
          groups in segments like sports, associations, corporate meetings and SMERF.
         Oversees and sustains the day-to-day group sales efforts. Ensures the sales staff is
          progressing towards achieving goals.
         Develops and oversees monthly, quarterly and annual sales performance reporting
          measures, and manages the sales incentive program.
         Develops cooperative marketing programs for group partners, and organizes
          familiarization trips and sales missions with area hotels and visitor industry entities.
         Responsible for the booking pace and sales goals as mutually agreed upon with the
          Senior Vice President of Sales.
         Directs the Convention Service team to establish performance measures and results
          accountability for group servicing functions.
         Handles key priority accounts and ensures high quality customer relations among the
          sales team.
         Working closely with the marketing and communications team, oversees the
          development and implementation of all sales presentations, promotional materials,
          and bid proposals.
         Networks with hotels and group venues to strengthen relations and create sales
          opportunities.
         Provides sales backup to other members of the sales team when needed and serve s as
          a mentor to encourage professional development.
         Other duties as assigned.

Qualifications/Education/Experience/Ideal Background Desired:

         Bachelor’s Degree
         Proven track record of at least 5 years in senior leadership positions and sales in the
          hospitality industry
         Large convention hotel sales and leadership experience critical
         Recent bureau/destination sales experience critical
         Strong communications and interpersonal skills that foster success in a team
          environment
         Excellent presentation skills, ability to communicate to the bureau’s key stakeholders
          (Members, Board and WSCTC).
         High standards of quality, performance and accountability.
         Ability to effectively manage and develop sales and service staff.
         Innovation in strategic sales planning and program execution.
         Ability to develop and implement sound policies, systems and procedures.
         Skill in developing, monitoring, analyzing and interpreting relevant financial
          information.
         Capable of simultaneously managing multiple priorities.
         Creativity and practicality in solving problems and dealing with a variety of variables.
         Flexibility to travel and occasionally working evenings and weekends to meet
          customer needs or attend functions.

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           A self-starter, able to hit the ground running with ability to communicate clearly and
            motivate sales managers.

Key Priorities for the first 12 Months:

       1.   Evaluate the team's sales performance...strategically coach and manage the team to
            ensure the SCVB is filling the pipeline and improving pace in need periods and future
            years.
       2.   Evaluate and look for improvements in current business the team is booking and think
            of creative ways to focus the team on bringing the right business to the table
       3.   Interact and pursue relationships with senior level hoteliers, membership and current
            board members

 If you are interested in this position please respond via e-mail with cover letter, resume, and
      compensation information to Mark Gnatovic, Executive Recruiter, SearchWide™
                        gnatovic@searchwide.com or call 817-283-0530




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Organization Chart Page…




                           SearchWide Executive Recruitment – Page 8 of 8

				
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